Category: Brands

Mumbai: PMJ Jewels, South India’s most beloved fine jewellery brand, is about to make a dramatic entrance into the international stage with the launch of their much-awaited signature collection, SITARA. The big launch is taking place on 4 July celebrating United State’s Independence Day in a special manner. PMJ Jewels has proudly announced the daughter of Mahesh Babu, Sitara, a renowned figure in the entertainment industry, as the face of their unique jewellery line. The SITARA collection will launch in New York at Times Square on 4 July and in India it will be launched on 6 July in Hyderabad ( Telangana ) followed by an event on 13 July in Vijayawada ( AP ) along with the Biggest Wedding Jewellery Exhibition. 

This elegant collection, created with timeless designs and delicate craftsmanship has been hand-picked from over 10,000 spectacular designs by star Sitara and renowned in-house designers of PMJ. Impressively, PMJ Jewels have a history of using De Beers Forevermark in their products as they’re considered to be extremely premium and prestigious. The new range comes with an idea of ‘Expression of a Star’ and aims to generate a sentiment that will become a vital part of families for centuries to come.

With the launch of SITARA, PMJ Jewels embarks on an exciting journey, marking their foray into the global market. By presenting a fusion of timeless designs and delicate craftsmanship, the brand aims to create jewellery that will hold a special place in the hearts of families today and their generations in the future.

With a deep-rooted commitment to creating jewellery that holds sentimental value for generations, PMJ Jewels has crafted SITARA to evoke emotions that will resonate within families for centuries to come. Each piece in this elegant collection reflects the brand’s unwavering dedication to artistry, attention to detail, and the enduring beauty of fine jewellery.

Making the world a part of the big collection launch at Times Square New York, PMJ Jewels went live on their social media handle at 9.30 am IST on 4 July.

Mumbai: Deep-diving into India’s millet consumption and adoption patterns, Wholsum Food, a health food startup conducted a Pan-India survey. The brand conducted a survey with 550 consumers across the country to understand their awareness and willingness to include millet in their everyday life. The survey saw the highest participation by millennials (58.9 per cent) and overall 54.5 per cent of respondents were females while 45.5 per cent were men. 

Dissecting the insights derived from the survey below are the key highlights on India’s Millet consumption and adoption habits: 

India switching to a healthier diet

Based on the survey findings, 40.9 per cent of the respondents already follow or are in the process of switching to a healthier diet. However, 34.2 per cent of respondents were still considering adopting a healthier lifestyle, suggesting an opportunity for promoting healthier eating habits

The top reasons for switching to a healthier diet were wanting a better lifestyle (38.5 per cent) and improving the weight loss journey (35.3 per cent). 

Understanding India’s Millennials vs Gen Z:

Basis the survey data, 59 per cent of millennials and a significant 41 per cent of Gen Z individuals are motivated to follow or switch to a healthier diet to maintain a better lifestyle

Additionally, 69.01 per cent of millennial respondents are driven by their weight loss goal, while only 30.98 per cent of the Gen Z respondents prioritize weight management as their reason for adopting a healthier diet

Understanding India’s preferences:

The survey revealed that 73.1 per cent of respondents are endeavouring to incorporate more fibre into their diet. This aligns with the growing awareness of the health benefits associated with a high-fibre diet

Furthermore, 58 per cent of respondents expressed a desire for nutrient-rich food, while 52.2 per cent emphasised the importance of increasing protein intake. These preferences indicate a strong inclination towards a nutritious, high-fibre diet

India’s rising sources of Protein:

The survey indicates a clear shift towards plant-based protein sources as 54.5 per cent of respondents opted for vegetarian options

Additionally, 44.4 per cent of respondents mentioned including more lentils, which are a nutritious plant-based protein source. In contrast, only 26.7 per cent of respondents preferred animal-based protein sources /meat.

Regional Awareness of  Grains:

The survey results indicate a high level of awareness regarding grains, with oats (49.8 per cent) and bajra (46.7 per cent) being the most recognised among respondents in Delhi and Mumbai

India’s Millet Awareness and Consumption:

The survey revealed a relatively high level of awareness about millets, with 87.3 per cent of respondents having heard about them. This indicates a considerable level of knowledge about millets and their benefits among the surveyed population.

Among those aware of millets, a significant portion (74.6 per cent) became familiar with them during their childhood, suggesting the influence of early exposure to millets as a staple food, and the influence of this on dietary choices. 

More recent awareness of millets has been primarily driven by news channels and government advertisements

83.5 per cent of respondents have tried millets, indicating a relatively high adoption rate. 

38.8 per cent of respondents used millet as a rice supplement, showcasing its potential as an alternative to traditional rice

Key Factors Influencing Millet Adoption in the Country:

Based on the survey findings, taste plays a key role in millet adoption with 31.3 per cent of respondents expressing a willingness to include millets in their diet 

if they taste better. Pricing remains a significant factor, with 22.9 per cent of respondents looking at affordability when making purchasing decisions related to millets.

As awareness about millets continues to grow, factors such as taste and affordability have emerged as significant considerations hindering millet adoption.

This survey is undertaken by Wholsum Foods, a company with a vision to bring millets back to the centre of plates. Wholsum Foods launched  Slurrp Farm in 2016, an award-winning children’s food brand offering healthy, delicious, millet-based food options for families. Wholsum Foods recently introduced its second brand, Millé, offering a wide range of millet-based health foods, combining the goodness of millet and protein-rich lentils and legumes offering high plant protein, and high-fibre food options to customers of all ages.

Mumbai: boAt has announced Jemimah Rodrigues as its newest brand ambassador. She becomes the first female sportsperson to be signed by any brand in the category, joining the esteemed group of celebrities such as Kiara Advani, Rashmika Mandanna, and cricket stars like Hardik Pandya, KL Rahul, and Shreyas Iyer.

Like every boAthead, Rodrigues personifies the spirit of “Do What Floats Your boAt,” which goes beyond her professional career. She is also a guitarist, musician, entertainer, and content creator, exemplifying the brand’s purpose.

To showcase Rodrigues’s versatility and talent, boAt released a comical video where the brand seeks the perfect boAthead through Sima Taparia from the popular show “Indian Matchmaking.” Bani J and Shreyas Iyer, who have been closely associated with the brand, present their criteria to Sima Aunty, who believes finding someone with such a wide range of qualities is impossible.

In her distinctive way, she urges them to be open to compromise and sets out to find the ideal match. Ultimately, she discovers the perfect Jem, who meets all the criteria, leaving everyone, including Sima Taparia herself, in awe. This entertaining video introduces us to the latest boAthead.

Mumbai: India’s most trusted active and sports nutrition brand, Fast&Up announced a strategic partnership with EatFit, India’s largest healthy food platform housed under Curefoods – a leading Indian cloud kitchen player. This partnership aims to leverage each brand’s similar audience base to expand its reach and offer enhanced value to customers seeking a healthier lifestyle.

The partnership which started this month will continue for a year, enabling both brands to create a lasting impact in the fitness and wellness industry while promoting the cause of a healthy lifestyle.

A brand that has helped build some of the best performance products, most effective daily and active nutrition products which help in an active self. Fast&Up provides quality nutrition to the early adopters of an active lifestyle and this partnership between EatFit and Fast&Up is designed to maximize customer engagement and satisfaction. As part of this, Fast&Up will utilize EatFit’s website to offer product sampling of its premium effervescent tablet – Fast&Up RELOAD to EatFit customers. To celebrate the launch, EatFit and Fast&Up will join forces on social media platforms to engage with their respective audiences.

Both EatFit and Fast&Up are thrilled to have bollywood actor Varun Dhawan as their brand ambassador. Reflecting on this, Varun Dhawan states, “I am delighted to be associated with Fast&Up and EatFit, two brands committed to promoting fitness and well-being. This partnership will undoubtedly offer customers a fantastic combination of products and services that align perfectly with their health goals”.

Fast&Up co-founder & CEO Vijayaraghavan Venugopal said, “We are excited to partner with EatFit, a platform dedicated to delivering high-quality and healthy food options to its customers. Our partnership aims to improve customer experience and promote healthier lifestyles by providing top-notch products and exclusive discounts. Through this collaborative effort, we intend to leverage each other’s strengths to extend our reach and make a lasting impact in the fitness and wellness industry”.

“Our intention behind this partnership is to provide our customers with a holistic approach to their health and well-being. We are excited to collaborate with Fast&Up, as they share our dedication to promoting a healthier lifestyle. Through this, we aim to offer our customers the opportunity to experience Fast&Up’s exceptional products, while Fast&Up customers can avail of exclusive discounts on our website. Together, we strive to make a positive difference in the lives of our customers.” said Curefoods COO Gokul Kandhi.

In this remarkable partnership, all customers ordering Fast&Up products will receive EatFit vouchers, that can be used to unlock exciting offers and discounts on the EatFit website.

Mumbai: Jubilant FoodWorks Limited (NSE, BSE: JUBLFOOD), India’s largest food service company, today launched the innovative NEW RAGI SUPER CRUST Pizza in Gujarat. The state is a prominent contributor to India’s agricultural industry and has made significant strides in producing and promoting millet. The esteemed chief minister of Gujarat, honourable Bhupendrabhai Patel, graced the event with his presence. As a brand renowned for its innovation and customer satisfaction, Domino’s latest menu addition aligns with the United Nations’ declaration of 2023 as the International Year of Millets. This launch is going to promote the nutritional and ecological benefits of millet, encouraging its global consumption.

The NEW RAGI SUPER CRUST Pizza is a culinary fusion of Domino’s pizza expertise and the wholesome goodness of ragi (finger millet) promising an appetising and nutritious experience for customers. Prepared by Domino’s expert chefs, the pizza features superior quality millet ingredients like Finger Millets Flour, Whole Wheat Flour, and Plain Oats, combined with a multi-seed mix of Flax seed, Watermelon seed, Pumpkin seed, and Sunflower Seeds.

The honourable chief minister of Gujarat, Bhupendrabhai Patel, praised Domino’s visionary initiative and shared, “I am pleased to be a part of this momentous occasion of Jubilant Foodworks Ltd and Domino’s launching of Millet Pizza and the virtual inauguration of their upcoming Food Processing Park in Sanand. We applaud Jubilant FoodWorks Ltd’s efforts to promote millets in Gujarat. This move showcases their understanding of Gujarat’s extensive millet consumption. With India ranking as the 5th largest millet exporter worldwide, Domino’s NEW RAGI SUPER CRUST Pizza propels millet consumption within the nation. This unique innovation not only exemplifies the brand’s originality but also aligns with the Honourable Prime Minister’s call to celebrate 2023 as the International Year of Millets”.

Jubilant FoodWorks Ltd chairman and co-chairman Shyam S Bhartia and Hari S Bhartia, expressed their excitement over the launch, “Gujarat’s vibrant millet production provides a wealth of ingredients for inventive cuisine. We are thrilled to unveil Domino’s NEW RAGI SUPER CRUST Pizza in a state revered for its culinary richness. Our goal is to align with the Government of India’s vision of making 2023 truly the year of Millets. We believe this innovative range will create memorable pizza-eating experiences for our customers”.

As Gujarat continues to demonstrate its potential, the Jubilant Bhartia Group sees the state as a prime location for investment and expansion. Gujarat’s promising growth, investment-friendly environment, and efficient governance have been key to the Jubilant Bhartia Group’s success. Committed to contributing to Gujarat’s development, Jubilant FoodWorks has unveiled plans to establish a state-of-the-art food processing park in the Sanand Industrial Area, reinforcing the company’s belief in Gujarat’s potential and commitment to job creation.

Mumbai: Zolostays, India’s largest co-living platform announced its new brand identity with a revamped digital experience for its current and potential users. With an aim to enhance its usability, the brand has elevated its website and mobile application design and tech so as to have its patrons navigate with a focus on convenience, comfort, and community living. Additionally, the refreshed logo embodies the company’s dedication to providing a contemporary and stylish living experience.

The revamped app revolutionises the search for the perfect co-living home across India, catering to students, working professionals, and individuals seeking a hassle-free living experience. With its user-friendly interface and advanced features, the app seamlessly guides users through the process, offering a wide range of meticulously curated properties that align with their needs and preferences. From high-quality images to detailed descriptions and accurate availability information, the app empowers users to make well-informed decisions right at their fingertips.

The revamped website serves as a hub for all Zolo patrons on resources, community engagement, and exclusive perks. Residents can connect with like-minded individuals through the exclusive social platform by the brand, discover local events updated regularly, and unlock special discounts and rewards curated exclusively for Zolostays residents.

Zolostays co-founder and CEO Dr. Nikhil Sikri stated, “I am thrilled to introduce the new Zolostays experience. Our brand refresh reflects our commitment to creating a community where convenience, comfort, and connection converge. It aids us on this transformative journey as we redefine the way people live and embrace a vibrant lifestyle.”

Zolostays CMO Siddharth Kumar added, “Our brand refresh represents an exciting journey for Zolostays. We have carefully crafted our new app and website to provide a seamless and user-friendly experience for our residents. By combining innovative technology, curated properties, and building a thriving community, we are redefining the future of living. Discover the power of Zolostays and unlock a world of convenience, connection, and extraordinary living.”

The company has raised approximately $98 million from investors including Investcorp, Nexus Ventures Partners, IDFC Alternatives, Trifecta Capital, and Mirae Assets. With its focus on innovation, technology, and customer-centricity, Zolostays is poised to become the go-to platform for co-living solutions in India.

Mumbai: India’s leading direct-to-consumer beauty brand MyGlamm, announces its exclusive marketing collaboration as the official beauty partner for the highly anticipated Bollywood movie “Rocky aur Rani Kii Prem Kahaani” starring Ranveer Singh and Alia Bhatt along with Dharmendra, Jaya Bachchan and Shabana Azmi.

Directed by the renowned filmmaker Karan Johar and produced by Viacom 18 Studios and Dharma Productions, the film has already created a buzz among fans and cinephiles alike. This prestigious partnership with ‘Rocky aur Rani Kii Prem Kahaani’ further establishes MyGlamm as a frontrunner in the beauty industry, bringing together the realms of beauty and cinema in a seamless fusion with the messaging #GlammUpLikeRockyAurRani.

Speaking on this collaboration, Good Glamm Group – Good Glamm Brands CEO Sukhleen Aneja, says, “We are thrilled to announce our exciting partnership with ‘Rocky aur Rani Kii Prem Kahaani’ as their official makeup partner. This film promises to deliver a captivating cinematic experience with its star-studded cast and compelling storyline. Our collaboration with ‘Rocky aur Rani Kii Prem Kahaani’ perfectly aligns with MyGlamm’s #GlammUpLikeAStar vision and our commitment to providing exceptional beauty solutions that empower individuals to shine like the stars. We aspire to inspire fans and encourage all beauty enthusiasts to embrace their inner beauty and #GlammUpLikeRockyAurRani.”

“At Dharma Productions, we believe in the power of storytelling and the ability of films to connect with audiences on a deep emotional level. ‘Rocky aur Rani Kii Prem Kahaani’ is a labor of love, filled with passion and an incredible ensemble cast. We are delighted to partner with MyGlamm, as they share our vision of empowering individuals to express their unique beauty and through this we aim to enhance the visual experience and bring forth the essence of our characters.” added Dharma Productions CEO Apoorva Mehta.

The partnership with ‘Rocky aur Rani kii Prem Kahaani’ enables MyGlamm to showcase its versatile and high-performance makeup products on the characters and ensure they radiate beauty while bringing the story to life. MyGlamm has established itself as a go-to brand by offering its cutting-edge makeup products and unwavering dedication to excellence. Boasting an extensive range of inclusive shades and cutting-edge formulations, My Glamm caters to the needs of diverse skin tones and types.

Alongside the collaboration, we are proud to incorporate our signature campaign, #GlammUpLikeAStar, which encapsulates MyGlamm’s expertise in creating celebrity-inspired makeup looks. Whether it’s recreating iconic red carpet looks or experimenting with glamorous transformations, #GlammUpLikeAStar empowers individuals to embrace their unique beauty and shine like the celebrities they admire. With My Glamm’s dedication to innovation and the star-studded ensemble of “Rocky aur Rani” are all set to have a significant impact on Indian cinema.

Rocky Aur Rani Kii Prem Kahaani releases in cinemas on 28 July, worldwide.

Mumbai: Adidas reveals its latest drop from the all-new Sportswear label, the ZERO. NEGATIVE. ENERGY. (Z.N.E.) collection.

Adidas

A collection of comfy and relaxed fits built with innovative materials including AEROREADY technology and four-way stretch fabric for maximum comfort. The collection of hoodies, track pants, tees and shorts, offers a minimalist and distraction-free design, ideal for everyday occasions.

Deepika Padukone, the campaign inspires consumers from various walks of life to cut through the clutter and stay ‘In the Moment’. The campaign highlights Deepika’s effortless style as she showcases the key looks of the minimal yet versatile collection which provides distraction-free, stylish comfort. Each look keeps it simple yet stylish and allows for multiple pairings to suit the wearer, no matter the moment.  

 

 

 

 

 

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From performance to lifestyle, the new collection remixes the original design, fusing it with adidas’ AEROREADY technology and stylish yet subtle features, all whilst maintaining adidas Sportswear’s comfort first DNA. Embracing a stripped-back aesthetic that can be styled in various ways to suit individual style, the key looks from the collection include:  

Z.N.E. Premium Full Zip paired with Z.N.E. Premium Pants or Z.N.E. Leggings: Boasting a casual yet coordinated look, the men’s Full Zip hoodie offers an all-round relaxed fit with added shape through its ribbed hem, cuff construction, and high rounded neckline. Maintaining similar design cues, the women’s version instead adopts a batwing aesthetic with added form through its shoulder structure helping to offset its boxy silhouette. Whilst the men’s look matches it with close-to-the-body full-length pants with a tapered cuffed ankle finish, the women’s expression pairs it with soft-to-the-touch leggings, complete with split hem detailing, reduced seaming and a smooth finish

Premium Overhead Hoodie and Shorts: Mirroring the same material construct as the Full Zip and Pants, the men’s hoodie and the short combination gives a fresh look and feel with its pink fusion colourway and clean-cut detailing. Built with a kangaroo pocket and all-round clean seaming, the pullover garment also features an extra high neckline when the hood is up, for added comfort. Similarly, the women’s Overhead Hoodie and Shorts remain understated in detail but still bold in essence owed to its all-white colour palette, resembling the men’s look with identical cutlines and stylistic features. The hoodie offers an oversized, boxy aesthetic whilst the shorts bring the pairing together with its split hem detailing and wide leg fit

Women’s Z.N.E. Tee and Z.N.E. Shorts: Offering a cropped fit, the basic short sleeve tee also boasts a striking pink fusion hue, whilst a contrasting thick ribbed hem and neckline provide added shape. Complete with a bold block colour adidas logo on the chest, the tee is paired with matching double-knit shorts, which offer a mid-rise relaxed fitting, elasticated waist and drop-back finish for all-round comfort

Men’s Z.N.E. Premium Polo and Z.N.E. Premium Shorts: Drawing on classic sporty cues, the crisp white polo provides a regular fit, complete with a fold-over collar feature and a three-button placket. Subtly elevated through contrasting black detailing, the shirt keeps it no-fuss, offering a smart casual feel when worn with the cosy fit white Z.N.E. shorts.

adidas Sportswear’s Z.N.E. collection is to be available in adidas stores across India and on the brand website www.adidas.co.in starting 27 June 2023.

Mumbai: Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India, today commenced the pre–launch bookings for its strongly anticipated mid-size SUV Honda Elevate.  Customers can book the Honda Elevate across all authorized Honda dealerships in India as well as from the comfort of their homes through Honda’s online sales platform Honda from Home. 

India will be the first market to launch Elevate during the festive season this year. 

Honda Cars India Ltd director of marketing and sales Yuichi Murata said, “The Honda Elevate has received tremendous response since its World Premiere in June 2023. We are excited to announce the opening of pre-launch bookings today for this strongly anticipated model, which will go on sale on 23 September. Through meticulous research and extensive customer feedback, we have designed this car to cater to the evolving needs and desires of our target audience. We are confident that the new model Elevate is poised for tremendous success in the market”. 

Honda Elevate 

The Honda ELEVATE, developed under the grand concept of ‘Urban Freestyler’, is designed to appeal to customers with active lifestyles and a global mindset. Developed by the Honda R&D Asia Pacific centre located in Thailand, the all-new ELEVATE caters to the needs and aspirations of younger customers who seek status, comfort, and an active lifestyle. 

It will be powered by a 1.5L i-VTEC DOHC petrol engine with VTC mated to a six-speed MT and a Continuously Variable Transmission (CVT). The exterior design of the Honda ELEVATE exudes boldness and masculinity, featuring a striking front face, sharp character lines, and a unique rear design that commands a strong road presence. The interior design follows the concept of “Progressive and Protective”, expressing an aspiring mindset, comfort, functionality, and a safe cabin. Based on Honda’s principle of Man Maximum Machine Minimum, the ELEVATE offers an incredibly spacious interior cabin with a top-class wheelbase, spacious headroom, knee room, legroom and a generous cargo space of 458L. 

The All New Elevate’s unique front design reflects a majestic stance through its Bold profile combined with slim and sharp headlights showing a masculine and confident expression. Together with the full LED projectors headlamps with LED DRLs and LED Turn Indicator, LED taillamps and Two-tone finish diamond cut R17 Alloy Wheels, the Elevate provides a distinct, modern and sporty characteristic to the model.

It also comes with a top-class cargo space at 458L, an overwhelmingly spacious interior cabin, a 17.78cm (7-inch) high-definition full-colour TFT meter cluster, a new floating type 26.03cm (10.25inch) In-Plane Switching (IPS) High-Definition (HD) resolution LCD touch-screen display audio with Optical Clear Adhesive (OCA) and Wireless Smartphone Charger. In addition, the luxurious brown leatherette upholstery with soft-touch pads on the Dashboard and Door trim add premiumness to the progressive and protective cabin. 

Providing an engaging experience, the All-New Elevate also comes equipped with the feature of Honda Connect; a connected car experience that allows the users to control the car remotely and get up-to-date with important notifications for enhanced convenience. 

The Elevate will be offered in an impressive array of colour options in Single-tone and Dual-tone to cater to the diverse preferences and tastes of customers. This range comprising of Phoenix Orange Pearl (New Colour), Obsidian Blue Pearl, Radiant Red Metallic, Platinum White Pearl, Golden Brown Metallic, Lunar Silver Metallic and Meteoroid Gray Metallic creates a visually striking appearance that demands attention on the road. 

In line with Honda’s commitment to safety, the Elevate will come equipped with a comprehensive range of active and passive safety technologies, including the Advanced Driver Assistance System (ADAS) of Honda SENSING. This system is based on Honda’s long-standing “Safety for Everyone” approach, which focuses on advancing safety for car and road users. The Elevate also comes equipped with ACE Body Structure, six Airbags,  LaneWatch Camera, Vehicle Stability Assist with Agile Handling Assist, Hill Start Assist, Emergency Stop Signal, Multi-Angle Rear-view Camera, Rear Parking Sensors, ISOFIX compatible Rear Side Seats with Lower Anchorages & Top Tether among others to ensure safety for all. 

Mumbai:- Lenskart, India’s leading eyewear retailer, is excited to announce the launch of its groundbreaking Augmented Reality (AR) Try-on filter on Instagram. Furthering their cutting-edge technology that allows customers to virtually try on thousands of eyewear catalogues without the need to visit a physical store, the new filter aims to re-revolutionise the way people shop for eyewear.

With the introduction of the AR Try-on filter, Lenskart aims to boost its online penetration and presence across India, particularly in areas where physical accessibility to stores is limited. Customers can now experience the thrill of trying on different frames and virtually feeling them before making a purchase decision, all from the comfort of their own homes.

Research has shown that customers who use AR technology to try on products have a higher tendency to purchase and convert than the general audience. By providing customers with an immersive and realistic try-on experience, Lenskart reduces post-order complaints and size-related issues, ensuring a seamless and satisfactory shopping experience.

“We are excited to bring this groundbreaking AR Try-on filter feature to our customers,” said  Lenskart co-founder Ramneek Khurana. “This technology enhances convenience and empowers customers to make more informed purchasing decisions. Our cutting-edge AR technology eliminates the guesswork, allowing customers to confidently choose the perfect eyewear that suits their style and preferences”.

The AR Try-on feature has already received an overwhelming response, with approximately 13 lakh installations per month and an impressive ~70 per cent of users trying and being impressed by the feature. By adding the filter feature in partnership with Meta on Instagram, a renowned leader in augmented reality technology, Lenskart aims to develop and integrate this state-of-the-art feature and tap their urban youth audience.

“AR has disrupted the way brands connect with consumers, and we’re excited to partner with Lenskart to launch exciting new filters for their followers and potential customers on Instagram. Our experience with brands across industries has shown that AR doesn’t just drive engagement but also delivers business impact for brands,” said  Meta director, D2C, CPG & Auto (India) Saugato Bhowmik,”.

To set off the launch, Lenskart has collaborated with popular actor Vikrant Massey to kick off an exciting contest. Customers who try the AR Try-on filter and post their looks on social media, tagging @lenskart, will have a chance to win free Lenskart eyewear.

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Lenskart’s AR filter add-on is set to revolutionize the way people shop for eyewear, bringing the store experience directly to customers’ fingertips. Download the Lenskart app today and explore the endless possibilities of virtual eyewear try-on.