Mumbai: Casio Computer Co. Ltd. has announced the release of the A120WEST, a collaboration model inspired by the Netflix megahit, Stranger Things.
Stranger Things is a Netflix mystery adventure series set in 1980s small-town America. In 1983, a young boy vanishes into thin air from a sleepy American midwest town. As friends, family, and local police search for answers, they are drawn into an extraordinary mystery involving top secret experiments, terrifying supernatural forces, and one very strange little girl.
A love letter to the 80s classics that captivated a generation.
The new watch design was inspired by Stranger Things, a show with plenty of references to 1980s culture. Based on the A120, a watch inspired by digital watches Casio released in the 1980s, the design pays homage to the ‘Upside Down’, an alternate dimension that exists in parallel to the human world.
The watch face depicts the world of the Stranger Things characters, with pop, colorful front buttons reminiscent of the 1980s with a Demogorgon appearing at the center, as he appears in the human world. When the LED light button is pressed, the show name is revealed printed upside down, implying the presence of another world on the other side. The back of the case and translucent band are designed with eerie tentacles stretching out from the underworld, evoking the connection between the two worlds.
The special packaging is illustrated with images of the show’s cast of young characters.
Seasons 1-4 of Stranger Things are now streaming globally on Netflix.
Mumbai: B-Tex, India’s largest manufacturer of dermatological over-the-counter (OTC) pharma products has announced its collaboration with renowned superstar Boman Irani as the brand’s new ambassador. With this association, B-Tex seeks to leverage Irani’s popularity, immense fan base, and influential voice to significantly impact the market and reinforce its position as a leading brand in the industry.
B-Tex’s extensive range of OTC pharma products, including their popular White Ointment, has been trusted by millions of consumers in India for decades. All of B-Tex’s products are specially formulated to effectively combat various skin conditions such as eczema, ringworm, scabies, itches, cold cracks, pimples, and more. B-Tex’s objective since its inception has been to provide superior-quality products to individuals in need, ensuring that their skin diseases are taken care of.
“We are elated to welcome Boman Irani as our brand ambassador,” said B-Tex CMD Ajay Patel. “His unparalleled talent, magnetic charisma, and an unwavering pursuit of excellence harmoniously resonate with our brand’s core values and mission. With his immense popularity and influential aura, we stand resolute in the belief that this synergistic partnership shall transcend boundaries, elevating our outreach and fortifying our stance in the ever-evolving market.”
“I believe that true greatness lies in the ability to inspire others. As a brand ambassador for B-Tex, I am humbled to have the opportunity to inspire individuals to embrace their uniquenessand celebrate their skin’s journey to health and vitality. Together, we intend to create a positive impact and empower people to radiate confidence from within,” stated actor Boman Irani.
B-Tex’s motto, “Your Skin Disease Is Our Concern,” remains at the heart of its operations. With the support of Boman Irani, the brand aims to continue fulfilling this commitment and ensuring that individuals across the country have access to reliable and effective dermatological solutions. This collaboration is also set to open new doors for B-Tex to untapped markets and drive the brand toward unprecedented growth and consumer engagement.
Established in 1946 in Mumbai, B-Tex has grown exponentially over the years, gaining a reputation for excellence and innovation. In line with its commitment to constant improvement, the company shifted its plant and corporate office to Navsari, Gujarat, after 23 years. The move allowed the company to harness the benefits of the state’s advanced infrastructure and facilities, further enhancing their production capabilities and enabling them to better serve their valued customers.
Mumbai: McDonald’s India (West & South) has embarked on a unique journey of beverage innovation in collaboration with Coca-Cola India, to bring the global ‘Mixology’ platform to India. The company launched new refreshing beverages – ‘Masala Pop X Coke’ and ‘Chilli Guava X Sprite’. It is a revolutionary concoction of traditional Indian flavours intertwined with the classic essence of Coke and Sprite. The four new, fun and innovative non-alcoholic specialty beverages are curated to provide customers an exciting fizzy experience of Coke and Sprite with a new twist.
Experience the tantalizing fusion where the fiery essence of chili converges with the luscious sweetness of guava, yielding an impeccable harmony of delightful flavors. ‘Chilli Guava X Sprite’ is like a delightful trip for your taste buds. Combined with the effervescence of Sprite, it offers customers a perfect blend of, sweet, spice, and everything nice. This tangy beverage serves as a perfect complement to a hearty, wholesome meal at McDonald’s.
On the other hand, the ‘Masala Pop X Coke’ is an exhilarating blend of Coca-Cola with a radiant infusion of tamarind, lemon, and a hint of spices, truly a celebration of Indian essence that will take you down the memory lane. These path-breaking flavors promise to add a unique spin to the traditional soda experience.
McDonald’s India (W&S) chief marketing officer Arvind R.P. said, “We are excited to introduce the fizzy and flavourful Masala Pop and Chilli Guava under the new Mixology platform. We feel the Mixology range is a bold testament to the boundless potential of beverage innovation when traditional Indian flavours meet the world-renowned fizzy drinks of Coca-Cola. At McDonald’s India we are committed to menu innovation and delivering value to the customers. We believe these new offerings will enhance our customers’ dining experience with us.”
Coca-Cola India and Southwest Asia chief customer officer Abhishek Gupta said, “We are delighted to bring the global Mixology Platform to India with the launch of Coca-Cola X Masala and Sprite X Chili Guava. We’re really excited about this innovation – great to see our beverages come to life in a new way with familiar flavours that cater to the Indian palette and consumers who want to mix things up! The launch is a testament to the longstanding relationship between Coca-Cola and McDonald’s and a joint commitment to creating new and refreshing experiences for our consumers.”
Born from a desire to mix, this beverage platform embodies millennials and Gen Z’s refreshing mix of styles, individualities, and identities, which gets reflected in the two newly launched flavours as well. Both Masala Pop and Chilli Guava variants are now available for order via the McDelivery app, with options for delivery, takeaway, and on-the-go, as well as for dine-in and Drive-Thru service at McDonald’s outlets across West and South India.
Mumbai: As per media reports, edtech company, Byju’s may not renew its endorsement contract with Shah Rukh Khan.
Reports suggest that the actor’s team is hesitant to continue its association with the brand.
SRK had been brought on board as an endorser in 2017 and had been part of the brand’s communication strategy ever since.
As is known to most, Byju’s is going through turmoil due to non-payment of interest of $40 million over its loan of $1.2 billion. The company has also laid off approximately 1,000 employees from the sales and marketing teams.
Mumbai: Protinex, India’s leading nutrition brand, has announced the launch of Protinex Protein Abhiyaan 2023 – a nationwide awareness initiative to address the pressing issue of inadequate protein intake in India.
Since 2017, Protinex has been at the forefront of driving a nationwide movement to raise awareness and transform behaviour about protein consumption in India. With Protinex Protein Abhiyaan, the brand is poised to make an even greater impact, furthering its commitment to empowering individuals and fostering a healthier India. In 2022, Protinex Protein Abhiyaan achieved a remarkable milestone reaching 20 million people with 150 thousand pledges.
Protinex is a brand of Danone India, a global food and nutrition company operating in over 120 countries. With a current market share of around 27 per cent (according to Nielsen Report, April ’23) in the adult nutrition category, Protinex has established itself as the category leader. Protinex Protein Abhiyaan aligns with Danone’s ‘One Planet. One Health’ framework and the company’s mission of promoting health through food for as many people as possible.
Danone India marketing director Sriram Padmanabhan said, “We are proud to have been leading the charge on the protein agenda in India. Protinex Protein Abhiyaan is our commitment to promoting good health and well-being among Indians. Protein is a crucial macronutrient however, 70 per cent of Indian consumers do not consume enough protein. Through this campaign, we aim to educate consumers about the importance of adequate protein consumption and encourage them to make it a part of their daily diet. Protinex Protein Abhiyaan 2023 marks a new milestone in our journey, as we strive to create an even larger impact and empower individuals across the nation.”
As a part of Protinex Protein Abhiyaan, the brand will be conducting 8 on-ground activities in New Delhi and Mumbai to engage with consumers directly. Protinex will also launch a series of informative videos featuring nutrition experts who will share insights and tips on incorporating protein into daily diets. Additionally, Protinex will distribute Protinex kits to ASHA workers for every 1000 pledges collected. The complete campaign will leverage a mix of digital and traditional media channels to spread awareness about the role of protein in maintaining good health and the benefits of including it in the daily diet. As one of the country’s leading nutrition brands, Protinex aspires to reach as many people as possible, including those in rural areas and urban cities, empowering more people to make informed decisions about their nutrition and prioritise their health.
Protinex Protein Abhiyaan 2023 will commence on 4 July and Protinex invites everyone to join in and learn more about the role of protein in maintaining good health.
Mumbai: Nutra Prep, a new startup in the Sports Nutrition space, and Nutrabolt, a globally recognised leader in the active health and wellness industry, have signed a strategic deal for India’s manufacture and distribution of Nutrabolt’s ‘C4’ and ‘Xtend’ brand products.
Nutra Prep is a new start-up in the Health and Wellness space founded by industry veteran Amit Dhirwani. As part of the partnership, Nutra Prep will be the exclusive manufacturing and marketing company for ‘C4’ and ‘Xtend’ brands in India. C4 is one of the leading manufacturers of smart energy drinks and pre-workout supplements, while Xtend market leader in muscle recovery electrolytes and hydration drinks.
Nutra Prep has signed up with Bright Performance Nutrition for the exclusive omnichannel distribution of ‘C4’ and ‘Xtend’ products in India. This partnership provides easy access for fitness enthusiasts to purchase authentic, category-leading, and international-quality nutritional supplements at affordable prices.
Nutra Prep managing director Amit Dhirwani said, “We are excited to partner with C4 and Xtend, two of the most respected brands in the nutritional supplement industry. With this strategic alliance, we can now bring the same product range, quality, innovation, and efficacy that our customers have come to expect from these brands, but now at affordable prices, because it is manufactured locally in India”.
The strategic alliance involves sharing the original recipes and the technology transfer to Nutra Prep by Nutrabolt. It aims to facilitate the expansion of the Indian supplement market while offering customers premium international products at affordable prices. The shift towards domestic manufacturing also aligns with the government’s ‘Make in India’ initiative, fostering economic growth and generating employment opportunities within the local market.
“We are thrilled to partner with Nutra Prep to bring our brands to the Indian market,” said Nutrabolt VP of global sales Justin Becker. “We believe that the partnership will help us reach new audiences and provide them with high-quality nutritional supplements”.
The development marks a significant milestone for the growing sports nutrition industry in India and demonstrates the commitment of Nutra Prep and Nutrabolt to provide the best possible products to customers.
Mumbai: Kalyan Jewellers, one of India’s most trusted and leading jewellery brands, has announced the launch of its brand new showroom in Patna, located at Anisabad. The all-new showroom, situated in Raj Plaza at Anisabad, will be inaugurated on Friday, 7 July at 6 PM by Bollywood star Shilpa Shetty Kundra. This will mark the company’s third showroom in the state of Bihar.
To commemorate the showroom launch, Kalyan Jewellers is offering a unique promotion: 0% making charges on half the purchase value for customers who shop for a minimum of Rs 1 lakh. Additionally, the Kalyan Special Gold Board Rate – the lowest in the market and standardised across all company showrooms – will also apply. These offers are valid for a limited period only.
Commenting on the new showroom launch, Kalyan Jewellers executive director Ramesh Kalyanaraman said, “We are delighted to announce the launch of our second showroom in Patna, one of the biggest markets in the state of Bihar. The new investment in this region reflects our commitment to strengthen our presence in the state. We believe this market offers tremendous untapped potential and will help us boost growth momentum, building upon our strong foundations laid in the region.”
The Anisabad showroom launch in Patna is part of the company’s strategy to expand its retail footprint and operations in the region, making the brand more accessible to patrons and supplementing the growth momentum. The showroom will feature an extensive range of designs from various collections of Kalyan Jewellers. Patrons can expect state-of-the-art facilities with a world-class ambiance, providing an unparalleled experience.
All the jewellery retailed at Kalyan Jewellers is BIS hallmarked and undergoes multiple purity tests. Patrons will also receive the Kalyan Jewellers 4-level assurance certificate, guaranteeing purity, free lifetime maintenance of ornaments, detailed product information, and transparent exchange and buy-back policies. This certification reflects the brand’s commitment to offering the very best to its loyal customers.
The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery), and the recently launched Lila (Coloured Stones and Diamond Jewellery).
Mumbai: Wakefit.co, India’s leading sleep and home solutions company, recently unveiled its new identity, signifying the company’s brand purpose of simplifying living for a better quality of life. The brand believes that a home isn’t just a place where you live; it’s a living, breathing space where life happens, creating room for infinite possibilities within its walls. As a consumer-centric brand, Wakefit.co endeavours to walk with its consumers through their various life transitions and make these transitions easy, effortless, and memorable. The brand offers innovative and high-quality home solutions that help people make the most of their homes. Developed in partnership with its brand partner, Spring Marketing Capital, the rebranding exercise by Wakefit.co is a concerted effort to create affinity towards its home solutions range and position itself as a one-stop shop for all home solutions in India.
The Brand Logo
Wakefit.co also unveiled its new brand logo, ‘The Infinity Home’. The logo symbolises that every aspect of our home – the people, the furniture, the stories, the decor – come together in infinite ways. Take the dining table for instance; a hotspot for dinnertime conversations, it doubles up as a work desk during the day. The L-shaped sofa and armchair are set in place carefully to make enough space for a side table. But at the end of a family gathering, they find themselves in a completely different room. Surprisingly, the humble-looking wardrobe swallows those extra hoodies bought last month. And the bookshelf can’t decide if it should accommodate more books or more money plants.
A home is a living, breathing being. It has fully functioning systems, unspoken rules made on the go, infinite moods, and energy exchanges. And all of this is possible at Wakefit.co. The “Infinity Home” concept (line drawing) further gets extended to primary and secondary iconography as well.
The Brand Colors:
The new colors of Wakefit.co draw inspiration from the magical colors of dawn and dusk, reminding people that Wakefit’s solutions are here to brighten the mornings and make the evenings even more enchanting. Dawn represents comfort and empathy, while Dusk is the color of trust, creativity, and imagination. It is perfect for the start of infinite possibilities. After having some insightful conversations with its customers, the brand had an epiphany. It was discovered that people feel most cozy and at home during those magical moments right before sunrise and sunset, which was captured and incorporated into Wakefit.co’s brand colors.
The new brand identity will be visible across online and offline channels and will be reflected in brand campaigns, retail stores, packaging material, the website, marketplaces, and all other collateral. The brand aims to continue providing its consumers with maximum value through its eclectic product offerings, which include furniture, furnishings, lighting, decor, dinnerware, and more, apart from its flagship sleep solutions portfolio.
Sharing his views on the company’s rebranding, Wakefit.co director and co-founder Chaitanya Ramalingegowda, said, “Our new identity perfectly aligns with our core thought of enabling individuals to make the most of their homes. At Wakefit.co, we are committed to simplifying living and providing innovative home solutions. The rebranding highlights our dedication to helping individuals navigate life stage transitions and find products that balance aspirations with practicality. We firmly believe that our offerings empower customers to create spaces that truly enhance their quality of life. “
Wakefit.co head of brand Prateek Malpani said, “The rebranding is a symbol of our commitment to making people’s lives easier and simpler. The Wakefit 2.0 logo, which symbolises The Infinity Home, is a bold and modern representation of a home that evolves with the needs of the people and opens up infinite possibilities for them. By simplifying the home upgrade process and providing a diverse range of innovative products, Wakefit.co empowers individuals to unlock the full potential of their homes across various life stages. I am confident that this rebranding effort will help us reposition ourselves as an innovative and loved home solutions brand propelling our entry into people’s homes beyond the bedroom.”
Wakefit.co forayed into the home solutions space in 2020 with the vision to become India’s most loved home and sleep solutions brand. To fulfill this vision, the brand has made efforts towards omnichannel expansion, scaling supply chain operations by opening doors to India’s largest furniture factory and enhancing brand-building initiatives. The rebranding efforts align with the company’s business goals as it doubles down on its home solutions line to become a one-stop shop for everything home in India. The brand clocked in revenue of Rs 825 crore in FY 2022–23 (per unaudited provisional financial statements) and now aims to cross the Rs 1000 crore revenue mark in FY 2023–24.
Mumbai: FanCode Shop, the merchandising arm of FanCode, has announced an extension to its exclusive licensing and merchandising partnership with the International Cricket Council (ICC) to curate official fan merchandise and accessories for the ICC Men’s Cricket World Cup India 2023. The partnership will leverage FanCode Shop’s sports commerce and tech capabilities to give fans in India the chance to purchase official and affordable ICC merchandise.
FanCode Shop will operate official in-venue outlets covering the host’s venues which will be stocked with a range of merchandise featuring all 10 participating teams. For fans across India, FanCode Shop will lend its expertise towards building and managing an exclusive digital store for ICC including end-to-end product and customer experience, manufacturing, logistics, customer care, and marketing.
FanCode will introduce a range of categories exclusively at ICC Shop. The fan gear will include – trendy casual t-shirts for women and men, polos, shorts, joggers, sweatshirts, vests, and caps; accessories – bottles, coasters, keychains, coffee mugs, backpacks, sling bags; and cricket equipment like bats and balls. The junior fans are in for a treat with a special range of t-shirts, shorts, and joggers specially curated for them. The accessories and merchandise will be available starting at Rs 300.
ICC chief commercial officer Anurag Dahiya said, “We are delighted to be extending our partnership with FanCode and giving cricket fans in India access to our best range of merchandise yet. Cricket World Cup fever will take India by storm and every single cricket fan in India will be part of it”.
FanCode co-founder Prasana Krishnan said, “India is home to the largest base of cricket fans and we want to offer world-class sports merchandise that reflects their pride for the sport and the teams they support. The wide array of merchandise ensures there is something for every sports fan to showcase their fandom.”
In the recently concluded IPL, FanCode Shop built and managed official Mega Stores for Rajasthan Royals, Punjab Kings and Kolkata Knight Riders.
Since its inception in 2020, FanCode Shop has partnered with multiple sports and fitness brands, offering official sports fan merchandise and equipment from IPL Teams, NBA, and football clubs like Manchester City FC, Liverpool FC, FC Barcelona, WWE, SG, Niand via, and Elevar.
Mumbai: Today, adidas reveals X CRAZYFAST, the latest boot release from adidas packed full of ‘AERO’ innovations built to unlock speed in all moments of the game.
The new boots launch in three distinct models – ‘P+’ and ‘P1 Laced and Laceless’ – which together offer best-in-class speed-focused technology to those playing at all levels of the game. For the in-stadium player, such as those competing at this year’s FIFA Women´s World’s World Cup 2023, the pinnacle-laced P+ is our lightest version for optimal speed, representing the ultimate level of innovation for those at the peak of their game. The X Crazyfast was developed using insight and testing input from an equal gender split of contributors – from professional athletes to grassroots players – to ensure that everyone who plays the game can benefit from its performance benefits.
The P+ model is complemented by the X CRAZYFAST laced and laceless P1 models, which both feature lightweight advanced technologies adapted for footballers of all levels, across varied price points.
Adidas Football footwear global category director Mahsa Aryan said, “The modern game is centred around speed and quickness to win the ball against your opponent. Players must think fast, and react even faster, which leaves no time for distractions. The X franchise, and everything it offers, has therefore become increasingly important considering the modernisation and increase in the speed of football played today.
Offering a full suite of X CRAZYFAST models helps footballers at all levels – whether that be those competing on the world’s biggest stage or local park pitches – in the fastest moments of the game, to be their best”.
The hero of all X CRAZYFAST models is an update to adidas’s innovative SPEEDFRAME sole plate technology. The update includes a replacement of the previous carbon version with a new AEROPLATE insert that makes the overall plate 5g lighter. This update provides optimal comfort and responsiveness while retaining the same design features for propulsion and dynamic movement, with the stud design built to optimise traction during rapid acceleration.
Speed-focused updates continue onto the boot’s upper.
Both of the ‘P1’ models boast the AEROCAGE innovation – an engineered lining designed to provide ideal support and stability by hugging the mid-foot, and AEROPACITY SPEEDSKIN – a single layer breathable monomesh which provides comfort throughout the foot and offers a second skin feel.
The P+ provides the next level in innovation to the democratic P1 options, with a super lightweight upper comprised of single-layer AEROPACITY SPEEDSKIN+ molded to the minimalistic AEROCAGE+, both of which have been optimised to be lightweight while still providing support and stability at high speeds.
With the need for speed also comes the need for unrivalled stability and support in all moments.
Both of the P1 models feature an engineered PRIMEKNIT collar that gives players familiar foot-hugging comfort and optimal direct ball contact, with the options of laceless, and laced for increased adjustability.
The P+ comes in a floating tongue construction with superlight laces to help keep the foot locked in place.
As part of adidas’ continued journey to help end plastic waste, all X CRAZYFAST models contain zero virgin polyesters. The X CRAZYFAST P+ is made with a 15 per cent lower carbon footprint, than the previous X SPEEDPORTAL P+ version.
The all-new X CRAZYFAST boot comes in an elegant and minimalistic white and lucid lemon colourway, and the P+ will be worn by some of the best female football players at the FIFA Women’s World Cup 2023, its first major competition appearance on the pitch.
It is available for sale as of today, 4 July via adidas.com football boots, and selected adidas stores and retailers.
