Category: Brands

  • FOReT unveils new Banana Bark Bag Collection

    FOReT unveils new Banana Bark Bag Collection

    Mumbai: Redefining style with natural materials and textures, FOReT, India’s homegrown leading sustainable vegan fashion brand, has recently unveiled a new Banana Bark Collection. 

    The newly launched Banana Bark Bags brings together unique elements, local materials, and crafts, while also incorporating contemporary design for a modern and discerning look.

    The new collection brings together bold weaves and aesthetics to create a visually appealing and attractive set of bags. Celebrating nature, the banana bark stems, forming the primary ingredient of the bags, present unique natural textures and hues that are naturally developed from the scorching sun, the rain and the wind.

    Every bag is exclusive, featuring different weaving patterns and textures that accentuate the bags to be versatile by going beyond the traditional styles and adding a fresh, modern aesthetic look to the bags.

    Banking on the principles of circular design symbolising the brand’s motto of being earth friendly and responsible, the bags are tried and tested for their longevity and usage across seasons. Moreover, the Banana Bark Bags combine banana bark with Cork, another sustainable bio leather and other locally sourced materials such as the Ilkal fabric and is embellished in seeds.

    Speaking about the launch of the newly designed range of Banana Bark bags, FOReT founder, CEO & creative director Supriya Shirsat Satam voiced, “We are excited to introduce our latest collection, building upon the overwhelming response to our first edition of Banana Bark bags. Our new line showcases the utilisation of renewable and biodegradable materials derived from the outer layers of banana plant stems that are typically discarded. Through meticulous research, material testing, and innovative design, we have crafted Banana Bark Bags as an elegant and long-lasting option for environmentally conscious individuals. These bags embody sustainability, contribute to local communities, and boast a contemporary aesthetic that appeals to the preferences of today’s fashion-forward consumers. By integrating distinctive designs and combining local materials with traditional craftsmanship, our new collection of Banana Bark Bags presents a fresh and contemporary approach to sustainable fashion.”

    Notably, the production of Banana Bark Bags involves collaborations with local artisans and communities which in turn translate into promoting social responsibility, and contributing to the economic well-being of the communities involved. The production of Banana Bark Bags provides women artisans with opportunities for skill development, empowerment, and economic independence. By engaging in the production process, these artisans can contribute to their households’ income and gain financial stability.

    The current bestseller in the Banana Bark Collection at FoReT is Iconic Bracelet cum Bag – The shoulder pad made from Cork in the Iconic Banana Bag can be removed and can be separately used as a bracelet. Both products can be used independently and are elegant inherently.

    Interestingly, the bags are biodegradable, thus after a long use, one can also use them as a bio planter.

    FOReT’s collection includes a range of clutches, laptop sleeves, tote bags and an evening bag. The Banana Bark Collection designed by Supriya, a sustainable advocate, is a blend of style and consciousness. 

    With a deep appreciation for nature’s complexity and uniqueness, she endeavors to design products that capture and convey its essence while supporting women artisans and supporting local crafts. By seamlessly blending traditional craftsmanship with modern lifestyles, she aims to ensure that the essence of these age-old traditions remains relevant and cherished in today’s world.

  • MYOP perfumes: Customisation, quality, and sustainability in harmony

    MYOP perfumes: Customisation, quality, and sustainability in harmony

    Mumbai: Make Your Own Perfume (MYOP), an innovative perfumery brand, has transformed the fragrance industry by offering high-quality scents that are accessible and affordable to the Indian market. With a strong commitment to reinvention, MYOP provides a diverse range of fragrances that can be customised and personalised, catering to individual preferences at an affordable price point. The brand’s unwavering dedication to delivering exceptional quality sets MYOP apart. Not only does MYOP prioritise personalised perfumery, but it also demonstrates a strong devotion to sustainable practices.

    MYOP’s commitment to exceptional quality is reflected in its meticulously crafted fragrances. Using the finest ingredients sourced from around the world, MYOP creates one-of-a-kind scents that exude elegance, charm, and a distinct character. The brand’s dedication to delivering an unforgettable olfactory experience has garnered the trust and admiration of fragrance enthusiasts.

    In addition to its remarkable fragrances, MYOP offers customers the exclusive “MYOP fusion” option, allowing them to blend multiple fragrances and create their desired scent. This unique customisation feature empowers individuals to craft a fragrance that perfectly suits their preferences. Moreover, MYOP’s fragrances are specially designed to withstand the Indian weather, ensuring exceptional longevity.

    Driven by its commitment to personalised and enduring fragrances, MYOP has experienced rapid growth, expanding to 25 retail outlets and establishing an online store as of February 2023. This success can be attributed to the brand’s ability to resonate with customers and provide unparalleled innovation and craftsmanship.

    CEO and founder, Rayhan, emphasised the profound impact of perfumes, stating, “At MYOP, we understand that fragrances go beyond being mere scents in bottles. They have the power to awaken our senses, evoke emotions, and symbolise cherished moments. That’s why we strive to create exceptional products and experiences that are as unique as the individuals who wear them.”

    MYOP invites fragrance enthusiasts and individuals seeking an immersive experience to explore their range of perfumes and discover the transformative power of scents. Through artistry, innovation, and passion, MYOP has established itself as a trailblazer in the perfumery industry.

  • PepsiCo India introduces Pepsi Black bottles made from 100% recycled plastic

    PepsiCo India introduces Pepsi Black bottles made from 100% recycled plastic

    Mumbai: PepsiCo India, a global consumer packaged goods company, reinforced its commitment towards sustainability and plastic circularity by introducing India’s first 100% rPET (recycled plastic) bottles in the Carbonated Beverage category with Pepsi Black™. This launch is part of PepsiCo India’s mission to build a positive value chain through a circular, inclusive economy where packaging never becomes waste.

    PepsiCo India VP, beverages and sustainability, George Kovoor said, “We are encouraged by the measures taken by the Government to promote a circular economy in India. We are proud to launch the 100% rPET bottles of Pepsi Black. This an important milestone in our sustainability journey, backed by our intent to create a positive value chain and this launch is yet another step in that direction. We shall learn and evolve as we continue our endeavors to build a robust ecosystem while expanding the use of recycled content in our packaging.”

    The Pepsi Black rPET bottles are made from 100% recycled plastic and are manufactured in India in partnership with Srichakra Polyplast (India) Private Ltd. with the bottling partner, Varun Beverages.

    Driven by its ‘Winning with pep+’ philosophy, the company recognizes the importance of taking comprehensive efforts to reduce, recycle and re-invent its packaging. PepsiCo India is dedicated to developing innovative solutions, reducing its carbon footprint, and embracing sustainable practices like reuse and refill, that will inspire consumers, aligning with its long-term commitments to protect the environment.

  • L’Oréal Paris partners with Yuvaa for ‘You Grow Girl!’

    L’Oréal Paris partners with Yuvaa for ‘You Grow Girl!’

    Mumbai: L’Oréal Paris, a global leader in beauty and cosmetics, has joined forces with Yuvaa, an impact-driven youth media organization, and Navya Naveli Nanda, an entrepreneur, to launch an exciting pan India roadshow titled “You Grow Girl!” The initiative aims to empower and engage young individuals across India, commencing with St. Xavier’s College.

    “You Grow Girl!” is set to embark on a transformative journey, activating 25 esteemed colleges which includes renowned institutions across seven cities in India like MICA, Hansraj College, Presidency College, NMIMS Bangalore, and TISS amongst others. The roadshow that was flagged off on 28 June will conclude in Kolkata on 4 August.

    This initiative seeks to make an indelible impact on the lives of thousands of young people, offering them a platform for personal and professional growth. During the roadshow, students will have the unique opportunity to interact with Nanda, who will share valuable insights from her experiences and journeys as a young entrepreneur. Through engaging sessions, participants will explore various avenues including entrepreneurship, mental health, gender equality, career guidance, and more.

    Speaking on the occasion, Nanda said, “I am extremely delighted to lead this remarkable collaboration between Yuvaa and L’Oréal Paris, dedicated to empowering women and fostering inclusivity. It brings me immense joy to engage with students nationwide, sharing my experiences and offering a fresh perspective. Together, through this initiative, we aim to inspire young minds to embrace their inherent value and equip them with the wisdom to flourish in every facet of life. Moreover, I truly believe that the StandUp module will further enable these young women to fight street harassment.”

    L’Oréal Paris has a long history with women’s empowerment, boosting their self-confidence and helping them realize their worth. In addition to empowering conversations, L’Oréal Paris will conduct a comprehensive training module on safety and combating street harassment. This module is a part of their initiative called “Stand Up,” which equips young people with practical tips and strategies to respond effectively in situations of street harassment.

    L’Oréal Paris general manager Divya Reddy Shah, expressed her enthusiasm for the partnership, saying, “At L’Oréal Paris, we are committed to empowering young individuals and providing them with the tools they need to succeed. Through our collaboration with Yuvaa and Navya Naveli Nanda, we are stepping up to create spaces that encourage young women to embrace their potential and make a positive impact in society. We also look forward to enabling these young women with the StandUp training to ensure that they are well versed with the defence techniques to protect themselves against street harassment. We are excited about the meaningful conversations and experiences that await us on this incredible journey.”

    The “You Grow Girl!” roadshow signifies the commitment of L’Oréal Paris, Yuvaa, and Navya Nanda towards the holistic growth and empowerment of young individuals in India. Together, the partnership aims to inspire, uplift, and equip the youth with the necessary skills and knowledge to thrive in today’s dynamic world. The pan India roadshow for “You Grow Girl!” is set to commence on 4th July, promising an enriching experience for all participants.

    Yuvaa’s CEO Kevin Lee, shared his excitement about the collaboration, stating, “Yuvaa’s roadshows have always been our way of listening to young people on the ground and giving them opportunities to express themselves. Teaming up with Navya and L’Oréal Paris to empower young women and foster their potential is truly exhilarating. Over the past four years, we have engaged with over 10,000 young people on our roadshows, and we eagerly look forward to the meaningful thoughts, conversations, and experiences that lie ahead over the next two months.”

  • Understanding the Psychology of Customers: Unleashing the Power of Loyalty

    Understanding the Psychology of Customers: Unleashing the Power of Loyalty

    Mumbai: In the ever evolving and fiercely competitive realm of business, a comprehensive comprehension of customer psychology stands as a paramount factor in the establishment of enduring relationships and the cultivation of unwavering brand loyalty.

    Merely inducing repeat purchases falls short in capturing the essence of customer loyalty; rather, it is the cultivation of profound emotional ties that engenders a continuous patronage.

    In this article, I embark on a meticulous journey into the intricate realm of customer psychology. My aim is to delve deep into its nuances and explore a wide range of effective strategies that have the power to foster unwavering customer loyalty. Join me as I unravel the secrets behind what truly captivates customers and keeps them devoted to a brand. Let’s uncover the keys to building lasting connections and establishing a customer base that stands the test of time.

    The Power of Emotional Connection

      Emotional Decision-Making: When customers make purchasing decisions, emotions often play a more significant role than rationality. It is essential for businesses to grasp the desires, fears, and aspirations of their customers to tap into these emotions effectively. This understanding allows brands to craft marketing messages, product experiences, and customer interactions that evoke positive emotions, leading to stronger connections and increased loyalty.

    .   Building Trust: Trust serves as the bedrock upon which loyalty is built. By consistently fulfilling commitments, going above and beyond to provide exceptional customer service, and fostering a culture of transparency, businesses can establish trust with their customers. This trust instills confidence and reassurance in customers, reinforcing their loyalty to the brand. Moreover, when trust is maintained consistently over time, it creates a sense of reliability and reliability that customers value highly.

    .   Personalization: When customers feel that a brand understands them on a personal level, it creates a deeper emotional resonance. Personalization can take various forms, such as personalized product recommendations, customized offers, or personalized communications addressing customers by name. By investing in personalization efforts, businesses demonstrate their commitment to catering to the unique needs of each customer, fostering a sense of being valued and understood. This, in turn, cultivates a stronger bond and increases the likelihood of customer loyalty.

    The Role of Customer Experience

    .   Seamless Journey: Each touchpoint, from the first interaction with the brand to post-purchase support, should be meticulously optimized to provide a consistently delightful experience. This involves streamlining processes, ensuring ease of navigation, and minimizing any friction or barriers that customers may encounter along their journey.

      Exceeding Expectations: By consistently exceeding expectations, businesses not only create memorable experiences but also establish a reputation for exceptional service, which further solidifies customer loyalty. This can be achieved through various means, such as personalized offers tailored to individual preferences, proactively solving problems before they arise, or providing unexpected rewards or perks to loyal customers.

      Emotional Engagement: By employing storytelling techniques, businesses can create narratives that resonate with customers’ values, aspirations, and experiences. Sharing the brand’s purpose and mission in an authentic and compelling manner fosters a sense of shared values and a feeling of alignment. Customers who emotionally connect with a brand often develop a sense of belonging, loyalty, and even advocacy.

    The Impact of Social Proof

    .   Influence of Peer Recommendations: Customers are more likely to trust and choose a brand when they see positive reviews and recommendations from their peers. Leveraging social proof through testimonials, user-generated content, and influencer partnerships can boost loyalty.

      Creating a Community: Building a community around the brand cultivates a sense of belonging and fosters loyalty. Encouraging customer interactions, facilitating user-generated content, and hosting events or online forums strengthens the bond between customers and the brand.

    The Power of Rewards and Incentives

    .   Reciprocity: The principle of reciprocity plays a significant role in loyalty. By offering exclusive rewards, discounts, or personalized incentives, businesses create a sense of indebtedness, driving customers to remain loyal.

      Gamification: Incorporating elements of gamification, such as loyalty programs with tiers, badges, and rewards, taps into customers’ competitive nature and motivates them to engage with the brand regularly.

    .   Surprise and Delight: Occasionally surprising customers with unexpected rewards or special offers can create a positive emotional experience and strengthen their loyalty.

    Continuous Engagement and Feedback

    .   Proactive Communication: Regularly engaging customers through personalized communication, such as newsletters, relevant content, or social media interactions, keeps the brand top-of-mind and deepens the relationship.

      Listening and Responding: Actively seeking customer feedback and promptly addressing their concerns demonstrate that their opinions matter. This engagement not only resolves issues but also showcases the brand’s commitment to customer satisfaction and loyalty.

    Here Are My Concluding Thoughts

    Comprehending the intricacies of customer psychology and harnessing its potential to cultivate loyalty emerges as a potent strategic approach for businesses. By establishing deep emotional connections, delivering exceptional experiences, leveraging social proof, implementing rewarding mechanisms, and sustaining continuous engagement, brands can construct a steadfast customer foundation that metamorphoses into their most ardent champions.

    It is imperative to acknowledge that loyalty transcends mere transactions; instead, it thrives upon the bedrock of trust, emotional resonance, and a shared voyage towards triumph.

    The author of this article is Assiduus Global founder & CEO Somdutta Singh.

  • Wonder Women 2023: Honoring the top 100 achievers

    Wonder Women 2023: Honoring the top 100 achievers

    Mumbai: Continuing its annual tradition of recognising and honouring remarkable women leaders, entrepreneurs and change-makers for their outstanding contributions in the arena of media, entertainment and marketing industries, IndianTelevision.com pulled back the curtain to reveal the list of 100 Wonder Women Award winners.The event was held on 8 july at Novotel, International Airport Mumbai.

    An evening of glamour and glitz, a room filled with women leaders, Indiantelevision.com presented the ‘Wonder Women’ Awards on 8 July. As India steps into 2023, it is witnessing a new wave of entrepreneurship led by women entrepreneurs across various sectors. More and more women are coming out to start their ventures and build successful enterprises. According to the latest studies, women-owned businesses are set to rise in the coming years. However, the overall percentage of women in the workforce is still very low, and a lot remains to be done. On this International Women’s Day, Indiantelevision.com is set to bring industry experts from across the spectrum to share some of these stories of the admirable grit and determination of these entrepreneurs and discuss the challenges that still need to be tackled to ensure a fair and equitable representation of women in all roles.

    Th event also saw a panel discussion: Women Leaders: Driving the next wave of business growth

    As India steps into 2023, it is witnessing a new wave of entrepreneurship led by women entrepreneurs across various sectors. More and more women are now coming out to start their own ventures and build successful enterprises. According to the latest studies, women-owned businesses are set to rise in the coming years. However, the overall percentage of women in the workforce is still very low, and a lot remains to be done. On this International Women’s Day, Indiantelevision.com is set to bring industry experts from across the spectrum to share some of these stories of admirable grit and determination of these entrepreneurs, and discuss the challenges that still need to be tackled to ensure a fair and equitable representation of women in all roles.

    The moderator for this session was Indiantelevison.com associate editor Kalpana Ravi. The panellists consisted of Bajaj Group head – digital & social strategies Suruchi Kore, Lionsgate VP Gayathiri Gulliani, AnyMind CCO – Rubeena Singh, Natural Diamond Council managing director, Middle East and India – Richa Singh, Knight Riders Sports, CMO –  Binda Dey, PhonePe, head of Ad sales – Shivani Srivastava.

    The power list of the 100 top achievers has been complied with the aid of an esteemed jury compiring the editorial heads from IndianTelevision.com

    Here are the names of the standout winners.

     

     

  • playR gears up for the revolutionary and adventurous cycling experience with playR Bicycle

    playR gears up for the revolutionary and adventurous cycling experience with playR Bicycle

    Mumbai: playR is a leading sports and lifestyle brand with a range of apparel, sports equipment, and accessories and is the official merchandise partner for various IPL franchises including CSK, MI, RR and PBKS. playR has recently introduced bicycles to unleash your adventurous journey. With a strong commitment to quality, performance, and user satisfaction, playR has developed cutting-edge bicycles that combine advanced technology, superior craftsmanship, and an unparalleled sense of adventure.

    The playR Bicycle is the ideal travel buddy for anyone who enjoys weekend exploration for pure thrill. The experience of cycling should be enjoyable, and playR recognises the value of rider comfort.

    Made and designed especially in India, playR has come up with a wide range of bicycles that are efficient to ride as well as last longer in comparison to other bicycles. playR with its brand encourages people to stay fit and maintain a healthy lifestyle as their tagline itself says, “Let’s Play”.

    There are 4 categories of bikes under playR which include mountain series, hybrid series, city series and road series. The range of bicycles from playR range has 24” BFF Mountain, 26” Score City, 26” Crew Hybrid, 26”-29” Stallion Mountain, 26-29” Atom Alloy Mountain and 700c Ciclo Road Series. The cycles have disc brakes, tyre quick-release functions and are packed ready to use with 95% assembled. playR cycles come with various options of single-speed and multi-speed options.

  • Domino’s India unveils spicy-hot pizza range, stuns audiences

    Domino’s India unveils spicy-hot pizza range, stuns audiences

    Mumbai: Domino’s Pizza, India’s largest pizza chain has set a new standard in event marketing with a fiery on-ground activation event in Gurgaon that brought to life the sensations of spice in a thrilling spectacle. Focused on the new range of pizzas, the event provided a sensory feast of fiery displays, smoky ambiences, and the unparalleled excitement of spice. The full activation was so unique and captivating that it set the onlookers mesmerised.

    Red Hot Pizza Range

    Creating an eye-catching environment, a blazing pizza slice billboard captured the attention of locals, sparking conversations and drawing the interest of those passing by, which were captivated by the smoky fumes of the billboard. The electrifying spectacle reached its climax as a fire tender arrived at the scene, dousing the smoke in a dazzling show of water jets, symbolising Domino’s mastery over spice and heat. As an extension to the on-ground activation, bike-bound delivery riders with smoke trailing from their delivery boxes navigated the city streets, demonstrating the brand’s dedication to delivering the Spicy Range right to customers’ doorsteps.

    “The objective of this activation was to captivate our audience and highlight the exhilarating sensation of enjoying a spicy Domino’s pizza,” said Domino’s Pizza India EVP & chief marketing officer Sandeep Anand. “This innovative event allowed us to visually embody the excitement and passion infused into every bite of our new spicy range. The buzz and overwhelming response it has generated have exceeded our expectations”.

    The event marked the thrilling launch of Domino’s newest offering – a spice-infused pizza range. Crafted with a tantalising fusion of heat and flavour, the Red-Hot Pizza range includes four distinctive flavours: Blazing Onion & Paprika, Fiery Jalapeno & Paprika, Blazing Chicken & Paprika, and Fiery Sausage & Paprika.

    Join Domino’s on this extraordinary flavour adventure and experience the irresistible allure of the Spicy Range Pizza starting at an affordable price of Rs 179/- and is available at all Domino’s Pizza restaurants across India. Indulge your senses and savour the thrill of the Red-Hot Pizzas that will leave you craving for more.

  • Noise unveils exciting offers ahead of Amazon Prime Day

    Noise unveils exciting offers ahead of Amazon Prime Day

    Mumbai: Noise, India’s connected lifestyle tech brand, has rolled out discounts on its top audio products prior to the Amazon Prime Day 2023. One of the top TWS brands in India, Noise is all set to indulge its consumers in never seen before deals across Noise audio devices, running from 8 July till 11 July 2023 on Amazon. During this limited period, customers will be greeted with extraordinary discounts, allowing them to enjoy substantial savings. With discounts ranging from 50-70% and prices as low as Rs 899, Noise is all set to lure customers ahead of the Prime Day sale, and guarantee an unforgettable shopping experience on Amazon.

    Noise’s latest products in the audio segment, Noise Buds X, Noise Buds Connect and Noise Buds VS103 Pro, are designed for those who are always on the go and are looking for a reliable audio experience. The Noise Buds X come equipped with Active Noise Cancellation (ANC) up to 25 db along with up to 35 hours playtime. Designed for the youth for an authentic audio experience while staying light on their pockets, the Noise Buds Connect come equipped with a Quad Mic ENC along with a 50-hour battery life packaged in a stylish design. The Noise Buds VS103 Pro offer a smarter sound experience with uninterrupted entertainment and an impressive playtime of up to 40 hours with Active Noise Cancellation (ANC) of up to 25 dB. Buds VS201-V3 and Buds VS201-V2 flaunt an ergonomic lightweight design that ensures comfort and IPX5 water resistance for durability. Whether you are busy on a street or in a crowded place, hear and be heard clearly with the help of Quad Mic and environmental Noise Cancellation Technology available in VS401 and VS104 pro. Unlock the potential for up to 50 hours of playtime with the Buds VS401 and Buds VS402, offering an exceptional audio experience. Some of the latest buds feature HyperSyncTM technology and the brand’s proprietary and industry-leading InstachargeTM technology.

  • Zouk announces Sara Ali Khan as brand ambassador

    Zouk announces Sara Ali Khan as brand ambassador

    Mumbai: Zouk, a proudly Indian, 100% vegan lifestyle brand that is dedicated to bringing India-inspired designs to modern use cases, is thrilled to announce Sara Ali Khan as their first brand ambassador and their very first brand film. She follows a very Indian yet modern approach in her real and reel life, and was a perfect fit for the brand at this gesture. This news comes after Zouk forays into offline stores in Mumbai. 

    Zouk’s store launch was indeed a grand affair, dedicated to the talented artisans and loyal customers who have been an integral part of the brand’s journey. In sync with this exciting news, Zouk is also thrilled to announce the release of a captivating brand film that beautifully captures the essence of Khan’s life, richly intertwined with Indian heritage and legacy. The brand film serves as a powerful narrative of Sara’s personal journey, highlighting her profound connection with Zouk and how the brand resonates with her own values and aspirations. Through the film, Khan herself eloquently speaks about her association with Zouk, expressing her admiration for the brand’s commitment to celebrating Indian culture and craftsmanship. The film invites viewers to embark on a captivating exploration of the vibrant world of Zouk and its embodiment of the timeless beauty and grace of Indian heritage.

    Khan, known for her personality, perfectly embodies the values and spirit of Zouk. As a consumer and advocate for fashion, she resonates with Zouk’s commitment to ethical fashion. Her association with the brand will further amplify Zouk’s message of living, inspiring individuals to make ethnic choices without compromising on style.

    Zouk founder Disha Singh, expressed her excitement about the partnership, stating, “We are delighted to have Sara Ali Khan on board as the brand ambassador for Zouk. Her infectious energy, authenticity, and passion for fashion make her the perfect fit for our brand. We believe that Sara’s influence and dedication to living will inspire our customers to embrace a traditional yet functional lifestyle with Zouk.”

    Zouk founder Pradeep Krishnakumar, expressed his excitement about the partnership, stating,“We are incredibly honored to have Sara Ali Khan as the brand ambassador for Zouk. This partnership represents our commitment to promoting fashion choices in India and beyond. Sara’s passion for Indian heritage and her influence will undoubtedly inspire our customers to embrace a lifestyle. We are excited about the future of Zouk and our continued efforts to provide fashion-forward, cruelty-free, and Proudly Indian products to our discerning customers.”

    Khan expressed her enthusiasm about joining forces with Zouk, stating, “I loved the fact that they are Proudly Indian, just like me. They bring the traditional and modern together in their bags and wallets. Together with Zouk, I am honored to represent the spirit of Proudly Indian and inspire individuals to embrace our roots, while making responsible choices for a brighter future.”

    The partnership with Khan comes at a pivotal time for Zouk as the brand expands its retail presence and aims to capture a significant share of the Bags and Accessories market in India. With Khan’s support, Zouk seeks to reach a wider audience and create greater awareness about the importance of cruelty-free, vegan, and proudly Indian alternatives in the fashion industry.