Category: Brands

Mumbai: Dove Men+Care, the globally loved men’s grooming brand, is back with an engaging film  that captures the transformation of the modern man. Rooted in care and aimed at challenging societal  stereotypes of masculinity, the captivating video weaves a powerful message of dedication and compassion – witnessed on and off field. As the story unfolds, Dove Men+Care seeks to inspire young men to embrace the  values of sportsmanship and the power of care, while boldly redefining traditional notions of what it means to  be a man.  

The brand video begins with a high-energy shot of an intense football match. A player skilfully manoeuvres past  his opponents, charging towards the goalpost. The stadium erupts with cheers and enthusiasm. Suddenly, a  player from the opposing team is seen in the frame as he actively pursues his rival who has the ball at his feet,  to slow him down. As they interact with each other, in a surprising turn of events, the player trying to stop the  attack, slips and falls to the ground. Overwhelmed by pain, he appeals to the referee for a foul. In a remarkable  twist, the focus shifts to the other player involved in the tussle, whose expression turns serious as he approaches  the fallen opponent attacker. He leans down, appearing to start a fight, but instead reaches out towards the  players’ untied shoelace. The scene undergoes a complete transformation as both players break into smiles, as  one helps the other to get back on his feet. 

As the stadium resounds with applause, spectators witness a remarkable display of camaraderie between rivals. This impactful moment emphasizes care that transcends competition. The video concludes with a resolute  voiceover, highlighting that Dove Men+Care is crafted for men who choose care and recognize its true power.  The viewer is introduced to the brand’s new 2-in-1 Shampoo+Conditioner range, with a special focus on the Thick & Strong variant, that makes hair 10x stronger. 

Commenting on the brand film, Harman Dhillon – Vice President – Skin Care, Colour Cosmetics and Dove  Masterbrand said, “Our brand has been built with a spotlight on superior care. With the launch of Dove Men+  Care, our purpose is to inspire every man to experience the transformative effects of care on themselves and  those around them. This philosophy is deeply ingrained in our products, which provide the care men need  without sacrificing on performance. Our first launch is the 2-in-1 Shampoo+Conditioner that exemplifies our  unwavering commitment to offering exceptional care. In our latest brand film, we deliberately chose a football  match as the backdrop, to beautifully showcase the power of care even amidst fierce competition.” 

Ogilvy senior executive creative director Zenobia Pithawalla and Ogilvy executive creative director Mihir Chanchani added, “Dove Men+Care is created for the new age man, who understands the power of care. In this  communication, we show how modern men in the most competitive scenarios, won’t shy away from revealing  their caring side. Dove Men+Care celebrates men who do not bow down to the stereotypes of masculinity – men  who are comfortable showing their caring side and take great pride in self-care.” 

Mumbai: Vi, one of India’s leading telecom service providers, has joined hands with Truecaller, the world’s leading global communications platform, to make communication with consumers more trusted, safe, and reliable. 

Amid the rising number of customer service frauds, it is imperative to ensure that customer interactions are safe and secure through trusted and verified communication from customer-centric businesses.

As a part of this collaboration, Truecaller through its Verified Business Caller ID solution has enabled Vi’s customer service and sales team to deliver a secure and enhanced customer communication experience. Vi customers can instantly recognize authentic calls from Vi through Truecaller’s trustworthy call indicators such as a green caller id, a tamper-proof brand name and logo, a verified business badge, a category tag, and a call reason.

Speaking about the collaboration, Truecaller global head, GTM Priyam Bose said, “Truecaller is committed to empowering businesses by enhancing customer communication and verification, which is particularly critical in the fast-paced, customer-centric telecom sector. Our Verified Business solution has become integral to the industry’s effort to build a more secure and trusted communication environment. Our collaboration with Vi marks a significant step in this direction, helping one of the telecom industry’s giants to strengthen customer interactions and reinforce trust in its services”.

Speaking about the partnership, Vi EVP – customer service Ashish Sharma said, “We understand that customers dislike unwarranted calls and feel safe communicating via verified customer care channels only. We are happy to partner with Truecaller – one of the most trusted caller ID service providers, to offer more secure and verified communication to our customers. We continue to stay committed to deliver top-notch customer support experience, enhance calling efficiency, and deliver timely services to our users.” 

Truecaller Verified Business Solution empowers business calls with brand identity and context, fostering reliable customer communication. So far, over 2000 active businesses across India and other prominent global markets have benefitted from the Verified Business Caller ID and other advanced communication capabilities. Besides bringing down call-related frauds and scams, the solution improves business call efficiency and safety in business communications.

Mumbai: Lenskart, one of the leading eyewear brands in India has associated with Vikrant Massey for their latest Matte Essentials collection under Lenskart AIR. Known for his ability to portray a wide range of characters, Vikrant continues to prove his versatility as an actor and the collection is no different!  Always one step ahead in terms of keeping us hooked with their diverse range of eyewear, the brand has taken a big leap into the fashion Landscape. With such collaborations, the brand aims to lead and cement its place in the space of fashion and bring forward its trend-specific offerings.

Massey exudes confidence and authenticity which aligns perfectly with the brand’s core values. His innate charm and popularity amongst diverse demographics makes him a natural fit to be the face of Lenskart’s new collection.

With Matte Essentials, discover eyewear that embraces the essence of modern minimalism and redefines style. Crafted with precision and attention to detail, this collection is designed to elevate your eyewear experience like never before. Light, minimal, and modern, this collection is designed for those who appreciate the beauty of simplicity and do not want to compromise on style at the same time.

One of the standout features of the Matte Essentials collection is the revolutionary TR90 frame. These incredibly lightweight, yet incredibly durable frames redefine comfort by easily adapting to your lifestyle. Whether you’re on the go or spending long hours at work, the TR90 frame keeps you weightless so you can focus on what matters most. Adding a touch of sophistication, the collection showcases a palette of pastel colours. Featuring a sleek matte finish, each frame exudes contemporary allure. With its matte finish, the Matte Essentials collection effortlessly blends into any setting, making it suitable for both formal and casual occasions.

Mumbai: Revlon, a pioneer in the beauty industry, presents the all-new Revlon ColorStay Matte Lite Crayon. The product perfectly fuses intense matte tones with an airy featherlight feel that is 30% lighter than an average lipstick. This extraordinary lip color redefines the limits of brilliance and raises the bar for lip color technology. The unique non-drying matte formula ensures comfortable wear, eliminating the heaviness and tackiness often associated with lip color products.

At the core of this excellent lip color is Revlon’s Lite Infusion Complex, a cutting-edge formulation enriched with antioxidant-rich Mango Seed Oil to hydrate and nourish the lips. Designed with meticulous precision, the flake-proof formula bids farewell to concerns of fading, smudging, or feathering, giving a flawless lip look.

The crayon-easy format and ultra-precise tip with a built-in sharpener provide ultimate control without skipping or dragging. Simply define your lips with the crayon tip then fill in your color. Working from the center of the lips outward, swipe on color and take a moment for yourself as it dries.

The meticulous curated Lip crayon collection features an exquisite palette of 10 captivating, bold colors that exude confidence and celebrate individuality. From timeless classics to trend-setting hues, this thoughtfully crafted range offers a shade for every occasion. Discover the allure of Nude, the sophistication of Mauves, the playfulness of Pink, and the richness of Red/Wines, as you explore the diverse and versatile color spectrum.

Mumbai:  Park+ a super app for car owners, has unveiled its refreshed logo, mirroring the three cornerstones of its new brand identity- Young, agile & ambitious. The new color palette and design add a powerful new dimension to Park+’s brand persona. 

Commenting on the development, Park+ founder & CEO Amit Lakhotia said, “2023 has been a stellar year for us so far, we closed our series C round, grew to over 700+ employees and expanded our footprints to over 50+ cities across India. As part of our evolving nature, we have refreshed our brand logo to reflect our ambitions. As a young, agile, and ambitious brand, we wanted our logo to reflect these qualities. Our refreshed identity reflects all three attributes. We are a young brand- only five years old. We are an agile brand- always on the lookout for a business problem we can solve. We are an ambitious brand- always pushing the envelope to create new milestones. The new refreshed Park+ is just the beginning, 2023 has more in store for all of us.”

Park+ took up car owners’ problems, which no one was ready or willing to solve- such as finding a parking spot, tracking challans, recharging FASTag, renewing insurance, car cleaning, car maintenance and made these services effortless. Park+ app went live in 2019 and today hosts India’s largest community of car owners – 80 lakh and is the best rated app in its category with a 4.6 rating. Park+ is at the heart of the car ownership ecosystem, partnering with core service providers including- Auto OEMs, EV OEMs, car insurers, after sales service providers, maintenance providers, car dealers and banks to serve the end user in a seamless manner. 

Key Park+ milestones:

•     Gurugram headquartered with 700+ employees across India 
•     Present in over 50+ Indian cities  
•     Recognized by LinkedIn as one of the top startups in India 2022
•     Recognized by Forbes asia in their top 50 startups list 2022
•     The most used ‘Car App” in India (max transactions)
•     The largest car cleaning service provider in India
•     The largest EV charger installers in India
•     The largest discoverable parking slot inventory in India
•     The largest access control player in India (residential/corporate parks)
•     The largest (PV) FASTag distributor in India

Mumbai: CenturyLaminates, one of the largest brands in the furniture surface solutions category, has tied up with fashion designer, Manish Malhotra, and launched a stunning range of laminates which truly in letter and spirit ushers in “Fashion for your Furniture” 

CenturyLaminates is widely known for quality, range, innovation, and customer focus. With the introduction of a game changer in the form of Manish Malhotra, Century Laminates redefines design with its industry-first range of designer laminates for discerning customers.

Laminates play a significant role in making one’s home appear distinctly different from another’s. The right interiors are an extension of the customers personality hence, we are witnessing increasing preference for home décor Consumers are driven by the desire to own exclusive items

CenturyLaminates by Malhotra brings in that element of exclusivity, which is covered by high end consumers, capturing the essence of Malhotra’s designs in three exquisite ranges. His penchant for designs rooted in Indian culture & tradition finds expression in the contemporary, world class look of the elegant range. He incorporates the double M monogram into the very modern Insignia range, stamping it with his unmistakeable style. He experiments with all that’s chic & post-modern to create the unique and stunning Fusion range. These breathtakingly beautiful ranges of laminates will blow the minds of customers and enable their homes to make a statement about themselves. Through this partnership, CenturyLaminates effectively repositions competition which is only talking colours, designs, textures and finishes.

Speaking on the occasion, Century Plyboards (India) Ltd. executive director Keshav Bhajanka said, “I am so proud and delighted That CenturyLaminates has tied up with Mr Manish Malhotra, a designer par excellence, to bring this range of laminates to our customers. Over the last few years, we have been witnessing a sea change in customer behaviour & lifestyle. They are looking at brands to amplify their style quotient and enhance their personality. They are aligned with global trends and exposed to international styling.

In order to cater to such consumers, we wanted to innovate and change the way laminates have looked for ages. Instead of making incremental changes, we chose to unveil designs that will radically redefine the decorative space. We thought of ‘revolution’ not ‘evolution’ and who better than Mr Manish Malhotra to turn the ‘revolution’ we had envisioned into reality. He has effortlessly extended his expertise and his customer insight – from dresses to brand labels to accessories to, eventually, furniture. 

When it comes to designing what goes inside the wardrobe, Malhotra is the undisputed master. We put up a new challenge for him by asking him to design what goes outside a wardrobe as opposed to one who is globally known for i.e., dresses which goes inside the wardrobe. Not only did he graciously accept the challenge but also reinvented himself to come up with designs that are completely out of this world. CenturyLaminates by Manish Malhotra introduces a designer of this stature into the laminates category for the very first time. This trend beating genre of designer laminates – uber cool, super classy and a pride to own – is aptly described as Fashion for your Furniture. Discerning customers, interior designers and architects will now be like painters & sculptors – mixing & matching these laminates, making their imagination run wild as they create their own masterpieces.” 

Speaking of which, Malhotra said, “I find immense inspiration in lifestyle, home decor, and spaces. This collaboration brings me great joy, as both companies are seeking to explore new avenues with a strong commitment to quality. Our aim in creating the designs was to evoke a sense of identity and belonging, which led us to delve into our design archives for inspiration. Our goal was to encompass a broad spectrum of designs, ranging from formal to embroidered and even playful ones.

It was crucial for us to be meticulous in delivering the designs, as the task at hand differed from designing garments. Unlike garments that are worn and removed after a few hours, laminates become a permanent part of furniture, constantly in view. Therefore, the designs needed to possess enduring appeal, capable of captivating attention over extended periods of time.

We are incredibly excited about partnering with CenturyLaminates, and we express our gratitude to the organization for providing us with the opportunity to showcase our work on a new canvas. We eagerly anticipate the release of these designs into the market, as we believe they will leave a lasting impression.”

Century Laminates, widely known for quality, range, innovativeness and customer focus thus redefine the erstwhile available designs in the laminate industry, has come out with this industry-first range of designer laminates for its evolving customers. The range captures the essence of Manish Malhotra’s designs in three ways, his penchant for Indian rooted designs presented in world class look and style, his own monogram incorporated in his stunning designs and a very chic very contemporary unique style range. The range of laminates will blow away customers’ minds and will make his home a total standout. 

In order to bring alive the style quotient of these laminates, CenturyLaminates has created two ad films, in association with its trusted partner Wunderman Thompson.

The films – Where’s Manish & The Video Call – showcasing Malhotra and his creations, attempt to stoke the aspirations of upwardly mobile, brand conscious individuals. They address the overarching consumer need – “My home needs to create a buzz in my social set”. 

Malhotra is known for the clothes he designs. Over the years, he has associated himself with related categories like cosmetics & jewellery. But till now, he had never designed for a completely unrelated category. When you hear the name, you think fashion and not laminates. Both the films play on this fact to add an element of surprise. Viewers are led to believe they will soon get to see the latest costumes designed by Manish before the big reveal which provides the twist. They realize that Manish has designed the wardrobe yet again, in a manner of speaking, but the outside, not the inside. 

A 360-degree integrated marketing campaign has been planned to create excitement around the launch of the collection. TV will be the lead medium, supported by cinema, print, POS and digital.

Commenting on the film, Wunderman Thompson VP & senior ECD Kolkata, Arjun Mukherjee said, “Manish Malhotra is synonymous with films and fashion. The films play up this association in the minds of people, making them expect to see the new couture collection. The penny drop moment happens when you realize that for the first time ever MM has created Fashion for your Furniture.”

Mumbai: With an aim to revolutionise health and redefine the future in India, serial entrepreneur and actor Suniel Shetty has invested in the DIY healthcare venture ‘The Biohacker’. Also known as human enhancement or human health optimisation, biohacking is a term used to describe a new age of do-it-yourself biology. It involves people making incremental changes to their bodies, diet, and lifestyle to improve their health, performance and well-being.Founded by the fitness enthusiast, Lalit Dharmani, ‘The Biohacker’ is a full-service Integrative Health & Wellness Clinic committed to transforming the healthcare sector by focusing on cellular-level enhancement. Headquartered in Chembur, ‘The Biohacker’ provides services that focus on hacking your body and mind through specialised technological advances to get the best results in attaining the healthiest version of oneself. The Integrated Medical Practitioners at ‘The Biohacker’ opine that technology can be used to track and improve the health and wellness conditions of an individual in a holistic manner.Suniel Shetty said, “I’m excited about ‘The Biohacker’ as it is definitely my wisest collaboration to date since it explores the impact of the groundbreaking approach of biohacking on our personal health and society. There is rapid growth in the healthcare and fitness sector to improve the lifestyle of people, and, ‘The Biohacker’ interests me because of their approach towards wellness, starting right from the diagnosis to therapeutic treatments by using high-end technology. It seeks to uncover our genetic makeup, discover our ancestry and seek out the ideal combination of nutrients and lifestyle choices to achieve optimal health. Over the next few years, Biohacking can be a powerful tool that will revolutionise how we think about health, nutrition, and human potential. It’s a fascinating world of science, technologies, and innovative companies globally driving this movement, now available in India, which will not just improve your body with technology but build your immune system to inspire others!”The Biohacker founder Lalit Dharmani said, “Through the use of the latest preventive and curative techniques, we aim to alter people’s behaviours and lifestyles in order to boost their immunity and protect their health. This will happen by monitoring an individual’s health, data analytics, and hi-tech tests done at the cellular level. Our centres are being set up in India with in-house facilities that test different aspects of the human body to ensure health optimisation and longevity. The focus is to reduce the biological age of an individual so that overall health is maintained.”The growing global movement of biohacking has the potential to alter conventional methods of treatment and healthcare. By harnessing the power of genetics, ‘The Biohacker’ aims to optimise an individual’s health through hi-tech therapies like Intravenous Laser Therapy, IV Ozone Therapy, NAD plus Therapy, Peptide Therapy along with IV Therapy, Hyperbaric Oxygen Therapy, Red Light Therapy, Compression Therapy, Infrared Ozone Therapy and Vitamin Shots. The advanced testing also includes Biomarkers – DNA Test, Gut Microbiome Test, Oligoscan Test and Vivoo Urine Analysis. personalized diets, supplements, and probiotics, amongst many others.Suniel Shetty is widely recognised as an astute investor and venture capitalist. ”The Biohacker’ is an addition to his diverse portfolio of investments in the healthcare industry that includes FITTR, which raised funding from Sequoia Capital in Pre-Series A Funding in 2020. His previous investments also include the men’s grooming company Beardo, which raised funding from Venture Catalyst and Marico Ltd, Bodyfirst Wellness Nutrition Pvt. Ltd, the Indian science-based wellness group with nutraceutical products and Aquatein, the fitness start-up that manufactures protein water to help the body cut fat deposits and retain lean muscle without any fillers.

Mumbai :MUL Secrets a holistic wellness brand has launched its Wellness first skincare product line in Mumbai.  Mul Secrets believe that skincare is a holistic journey that goes beyond surface-level treatments. By infusing contemporary science with the rich flora and fauna of the Indian subcontinent, they have crafted a range of products that embody welfare, prosperity, and profound wellness.

MUL Secrets imbibe classical Ayurveda knowledge and elevates it by infusing them with modern scientific advancements. Skincare is a holistic process, an affair that requires external and internal intervention. It’s not just about what you apply, but what you consume as well. MUL Secrets through extensive research sourced all these building blocks responsibly to formulate an effective combination of science and the rooted powers of natural ingredients.MUL Secrets do not just create efficient amalgamations of science and nature but also make sure that every individual gets the goodness of what surrounds them. MUL Secrets uses new age activities that are backed by scientific research, making their products contemporary and acute.

The guiding principle behind MUL Secrets is its deep-rootedness. The name itself, derived from the ancient language of Sanskrit, holds significant meaning. MUL remains proud of its Indian roots and heritage, with the name “MUL” reflecting this connection. MUL embraces the wisdom of Ayurveda and enhances it with the efficacy of modern methods, demonstrating a harmonious blend of traditional and contemporary approaches. MUL firmly believes that cultivating internal beauty is the key to radiating external beauty.

The launch showcased three carefully crafted holistic skincare products. Rejuvenate Skin Firming Care( Face Mask + Edibles): A powerful combination  designed to tighten and rejuvenate your skin, promoting a youthful and radiant appearance. Hydrate Skin Hydration Combo Pack: This dynamic combination is specifically designed to provide intense hydration to your skin, while the accompanying detox sachets support the detoxification process. Revive Acne Combo Pack: your ultimate solution for tackling acne and achieving clear, healthy skin.

Commenting on the launch, Mul Secrets founder Pooja Parker said, “We are delighted to launch wellness first skincare products.  MUL inherits the principles of Ayurveda and enhances them with the efficiency of modern methods. Wisdom, combined with the ability to adapt and learn. We truly believe that it is far more important to “feel” beautiful, than to “look” beautiful. We want our products to be tools of Self-care, while recognizing it as a holistic process that can only begin within.”

Mumbai: Chocolates are more than just a delicious treat – they’re a universally loved indulgence that have been enjoyed for centuries. From sumptuous dark chocolate to silky milk chocolate and beyond, there’s a chocolate flavor and texture to suit every taste. Whether you’re savoring a rich, decadent truffle or biting into a classic candy bar, chocolate has a way of satisfying our sweet tooth and lifting our mood. It’s no surprise that chocolate is often associated with love, celebration, and even therapy.

As we celebrated World Chocolate Day on 7 July this year, it was a reminder of the simple pleasures that chocolate can bring to our lives.

Delving deep into the world of chocolate and interesting stories related to it, Indiantelevision.com caught up with Ferrero India (Tic Tac, Nutella, and Ferrero Rocher) marketing head Zoher Kapuswala.

Edited Excerpts:

On Ferrero’s launch in India and their efforts to make chocolates the go-to option for Indian festivities

Ferrero entered the Indian market 19 years ago, and since then, we have worked tirelessly to establish our presence and make Ferrero chocolates the go-to choice for all festivities. India has a rich tradition of celebrating festivals with Indian Mithai, which presented us with a unique challenge and an opportunity to introduce chocolates as an alternative.

Understanding the deep-rooted cultural significance of Indian Mithai, we approached the task of breaking that tradition with sensitivity and strategic planning. To initiate the shift, we focused on creating awareness about Ferrero chocolates and their exceptional quality. We emphasised the use of premium ingredients, precise craftsmanship, and the global reputation of Ferrero to build trust and credibility among Indian consumers. We collaborated with influencers, celebrities, and local communities who played a crucial role in our strategy. Additionally, we partnered with well-known figures who have a strong connection to food, Indian traditions, and festivals. Our multi-pronged strategy helped the brand create credibility thereby influencing  consumer perceptions.

To make Ferrero chocolates easily accessible during the festive season, we established a robust distribution network. We partnered with a wide range of retail outlets, supermarkets, and e-commerce platforms, ensuring that our products were readily available to consumers across the country. Our journey to make Ferrero chocolates the preferred choice for Indian festivities has been a result of extensive research, strategic planning, emotional storytelling, collaborations, and widespread availability.

On Ferrero celebrating World Chocolate Day and the brands’ plan to capture consumer attention and drive sales

World Chocolate Day is for everyone to celebrate!!  This year we are capitalising on with the E-commerce platform to bring our delightful products closer to consumers. Our focus is to enhance the digital experience by highlighting the exceptional quality of Ferrero Rocher and the joyful moments associated with Ferrero Rocher Moments. Through captivating content, our aim is to create anticipation and excitement surrounding our products. By utilising visually appealing images, we actively showcase the distinctive features of our chocolates on social media platforms. By actively engaging in digital marketing efforts, we ensure that customers are well-informed about the offerings and experiences our products provide. Recognising the influence of social media in reaching a broad audience, we utilise this platform to generate interest and create a buzz around our chocolates.

On the creation of Ferrero’s popular chocolate brands, such as Tic Tac, Rocher, and Nutella

I’m pleased to share some interesting facts about our popular chocolate brands. Tic Tac, introduced in 1969, got its name from the sound the box makes when you open and close it. It quickly gained popularity due to its refreshing flavors and convenient size, becoming a beloved breath mint worldwide.

Ferrero Rocher on the other hand, is known for its exquisite layers of fine wafer, smooth chocolate, and crunchy hazelnuts. The name “Rocher” was chosen to represent the robust and luxurious nature of the chocolate, which has become a symbol of elegance and indulgence, often associated with special occasions and gifting.

Lastly, Nutella, combining roasted hazelnuts, cocoa, milk, and a touch of sugar, Nutella quickly captured the hearts of consumers worldwide. Its versatility as a spread or ingredient in various recipes has made it a beloved household name and a true delight for people of all ages. These brands hold fascinating stories behind their creation, reflecting Ferrero’s commitment to crafting high-quality and unforgettable chocolate experiences for our consumers.

On Ferrero Rocher maintaining the quality of its chocolates while also making them more affordable for consumers

Maintaining the exceptional quality of Ferrero Rocher chocolates while ensuring affordability for consumers is a key priority for us at Ferrero. As the marketing head, I can provide insights into how we approach this challenge.

First and foremost, our commitment to quality remains unwavering. We understand that the premium taste and luxurious experience of Ferrero Rocher is what sets it apart. To maintain this high standard, we employ stringent quality control measures throughout the entire production process. From sourcing the finest ingredients to rigorous quality checks at each stage of manufacturing, we prioritise maintaining the integrity and excellence of our chocolates. strategic partnerships and collaborations play a vital role in achieving affordability. By working closely with our suppliers and retail partners, we explore opportunities for cost optimisation and supply chain efficiencies. This collaborative approach allows us to negotiate favorable terms, secure competitive pricing, and ultimately pass on those benefits to consumers. Maintaining the quality of Ferrero Rocher chocolates while making them more affordable for consumers requires a strategic and multi-faceted approach.

On Ferrero’s approach to sustainable chocolate production and cocoa bean sourcing

One of our primary endeavors is our extensive cocoa bean sourcing program, which seeks to ensure that all of our cocoa is obtained from sustainable origins. Through the establishment of enduring partnerships with cocoa farmers and cooperatives across various regions, we closely collaborate with them to provide the necessary assistance, training, and resources. This approach not only enhances their livelihoods but also elevates the quality of the cocoa they cultivate.

Furthermore, we have implemented a certification program with a specific focus on safeguarding rainforests. This program guarantees that the cocoa beans we acquire adhere to stringent standards, prioritising sourcing methods that protect the rainforest and its rich biodiversity. By obtaining certifications like the Rainforest Alliance certification, we offer our consumers the assurance that the cocoa used in our products originates from sustainable sources. To further bolster our sustainability initiatives, we have established a dedicated team known as Ferrero Farming Values. This team works closely with farmers, providing education on sustainable agricultural practices and assisting them in adopting environmentally friendly and socially responsible methods. Through this collaboration, our aim is not only to preserve the environment and safeguard biodiversity but also to enhance the socio-economic conditions of the communities involved in cocoa cultivation.

On the new and exciting chocolate flavors or innovations that Ferrero has introduced to the market recently

One of our recent introductions is the expansion of our Tic Tac range with exciting new flavor of Spearmint. We have also introduced flavors like dark chocolate and coconut, bringing a delightful twist to the classic Ferrero Rocher experience. These new flavor combinations provide consumers with a unique and indulgent taste sensation, while maintaining the signature quality and craftsmanship that Ferrero Rocher is known for.

We are continually exploring opportunities to cater to evolving consumer preferences. This includes the development of new chocolate formulations, such as lactose-free or vegan options, to ensure that our products are inclusive and accessible to a wider range of consumers.

Overall, at Ferrero, we are committed to bringing new and exciting chocolate flavors and innovations to the market. Whether it’s through flavor variations, limited-edition releases, or catering to specific dietary needs, we strive to provide consumers with delightful and memorable chocolate experiences that exceed their expectations.

On successful collaborations or partnerships by Ferrero that have increased brand exposure and customer engagement

Our collaborations with Hrithik Roshan, Sara Ali Khan, and Ranveer Singh exemplify our approach, each representing distinct qualities that align with our products and values. Hrithik Roshan, with his charisma and talent, perfectly embodies the royal, elegant, and sophisticated essence of Ferrero Rocher. He is an ideal ambassador for the brand, as his timeless charm resonates with the luxurious experience of indulging in Ferrero Rocher. Sara Ali Khan, on the other hand, brings her bubbly and loving personality to Ferrero Rocher Moments, enhancing the joyful and celebratory moments associated with the brand. Her genuine warmth and infectious energy make her a natural fit, inspiring consumers to share heartfelt moments with their loved ones. In the case of Nutella, we have collaborated with the dynamic and high-energy Ranveer Singh. His genuine love for the brand and his enthusiastic persona perfectly align with the vibrant and versatile nature of Nutella. Ranveer’s energetic presence and his ability to effortlessly connect with people make him an excellent choice to represent the brand, further enhancing its appeal.

As part of our digital campaign, we had the incredible opportunity to collaborate with the internet sensation Yashraj Mukhate for Tic Tac. Yashraj Mukhate utilised the iconic rattle sound of the Tic Tac box to create a refreshing symphony that resonated with our audience, showcasing how Tic Tac breaks the silence of boredom. Additionally, we proudly partnered with the charismatic actor Ranveer Singh for Nutella, who brought his energy and charm to elevate our brand’s presence. Furthermore, we recently collaborated with the renowned chef Vikas Khanna for our Back-to-school campaign, introducing two new Nutella-based recipes. These collaborations and partnerships have played a vital role in increasing Ferrero’s brand exposure and fostering customer engagement.

On the history and evolution of the Ferrero brand and its adaptation to changing consumer preferences and trends

Ferrero’s history is characterised by a commitment to quality, innovation, and adapting to changing consumer preferences. By introducing new products, addressing health-conscious trends, and embracing digital advancements, we have been able to meet the evolving needs and desires of consumers while staying true to our core values.

Over the years, Ferrero has continuously adapted to changing consumer preferences and market trends. We have introduced innovative products and flavors to cater to evolving tastes, while maintaining our commitment to quality and craftsmanship. For example, we expanded our product portfolio with the introduction of brands like Kinder and Ferrero Rocher, offering a diverse range of indulgent treats to meet different consumer needs and occasions. . This has allowed us to reach a wider audience, enhance customer engagement, and stay ahead of emerging trends in the digital landscape.

On Ferrero’s ability to stay ahead of the competition during crowded times for chocolate promotions

I can confidently say that we stay ahead of the competition during this crowded time for chocolate promotions by employing innovative and unique marketing strategies that set us apart from others in the industry.

One of the key strategies we utilise is a strong focus on storytelling and emotional connections. We understand that consumers seek experiences and stories that resonate with them. Therefore, we craft compelling narratives around our brands and products, highlighting the craftsmanship, heritage, and quality that Ferrero is known for. By creating emotional connections through our marketing campaigns, we are able to engage consumers on a deeper level and differentiate ourselves from competitors who solely rely on product features and promotions. We understand the shifting consumer behaviors and the rise of digital platforms. Therefore, we invest in cutting-edge technologies and digital marketing techniques to engage with our target audience effectively. From interactive social media campaigns to personalised content experiences, we strive to create meaningful digital touchpoints that resonate with consumers and drive engagement.

Ferrero embraces collaborations and partnerships that bring unique experiences and offerings to our consumers. By partnering with renowned brands, influencers, or even local festivals and events, we create innovative campaigns and activations that capture attention and generate buzz. These collaborations allow us to tap into new audiences, leverage the expertise and influence of our partners, and create memorable experiences that set us apart from the competition.