Category: Brands

Mumbai: Archies, a leading brand in the gifting industry and India’s prominent skin care and wellness brand- MCaffeine has joined hands to enhance the gifting experience of their joint customer base. This strategic alliance aims at revolutionizing the gift-giving experience by combining the high-end, gender-neutral items from MCaffeine with the considerate gifting expertise of Archies.

The partnership aims to provide optimal product awareness and promotion among users. With their combined efforts, Archies and MCaffeine expect to develop a distinctive idea that will be appealing to a broad variety of customers. Through this partnership, both businesses will be able to capitalize on their own strengths and meet the market’s rising demand for premium gift solutions.

Consumers have responded favourably to MCaffeine, a trendsetter in the business and e-commerce sectors. Their gender-neutral SKUs have got positive reviews, which has increased their customer base. Additionally, MCaffeine’s presence in the pharmaceutical and non-pharmaceutical industries for gift-giving occasions like Doctor’s Gifting and holidays like Mother’s Day, Father’s Day, and Women’s Day emphasizes the brand’s adaptability and wide-spread popularity among families. Customer satisfaction is anticipated to increase even more with the launch of exquisitely designed gift bundles that combine Archies’ artistic touch with MCaffeine’s premium goods. Customers’ faith and confidence in both brands will grow as a result of the availability of MCaffeine’s products in Archies stores, further strengthening their positions as market leaders in the gifting sector.    

Commenting on the partnership, Archies executive director Varun Moolchandani said, “We are excited to join hands with MCaffeine and elevate the gifting experience for our customers. The collaboration will bring together our expertise in curating thoughtful gifts with MCaffeine’s premium and widely acclaimed products. We are confident that this partnership will resonate with our customers and provide them with innovative and appealing gifting options.”

MCaffeine CEO & founder Tarun Sharma added, “We are delighted to partner with Archies, a trusted name in the gifting industry. This collaboration will enable us to showcase our products to a wider audience and offer them a unique gifting experience. We believe that our high-quality, gender-neutral products, combined with Archies’ artistic flair, will create a winning proposition for consumers.”

This collaboration is justified by the fact that Archies and MCaffeine both concentrate on the gifting industry. The two businesses anticipate a mutually beneficial partnership that enhances the value of both brands and is positioned for long-term success as a result of their collaboration. 

Mumbai: Voylla, a leading fashion jewellery brand known for its exceptional craftsmanship and prides itself on continuous innovation, is unveiling a new collection every second Sunday of the month. This monthly launch ensures that customers always have access to fresh and exciting designs, keeping their jewellery collection up to date with the latest trends and styles.

Voylla recently introduced its captivating Fresh Fern Jewellery Collection. Drawing inspiration from the intricate artistry of Jaipur and the meticulous skills of its craftsmen, this collection embodies a perfect blend of elegance and precision. Each piece reflects Voylla’s commitment to creating unique jewellery that transcends time.

The Fresh Fern Jewellery Collection is a testament to Voylla’s dedication to preserving the legacy of Jaipur’s craftsmanship. Every design in this collection is meticulously handcrafted, showcasing the brand’s commitment to quality and attention to detail. Voylla’s skilled artisans have combined their expertise with the profound symbolism of the fern, representing longevity, rebirth, and renewal. This collection is not only about adorning oneself but also about embracing personal growth and progress, resonating with individuals seeking grace and confidence.

The collection comprises a stunning range of limited-time pieces, including bracelets, earrings, pendants, pendant sets and necklace sets. The exclusivity of these designs ensures that each customer can enjoy a unique & distinctive piece of jewellery. Designed to complement any outfit, for either special occasions or daily wear, these beautifully crafted pieces are a must-have in every style-conscious woman’s jewellery box.

Among other new collection launches, Voylla had recently unveiled its Wedding Collection, perfectly suited for every wedding-related occasion, including engagement, haldi, mehendi, sangeet, cocktail party, wedding, and reception. Understanding the significance of each occasion and the desire to look and feel stunning throughout the journey, Voylla’s Wedding Collection offers a diverse range of categories and designs to complement every individual’s style.

To celebrate Friendship Day, Voylla is delighted to announce its Friendship Day Sale. Customers can enjoy an extra 20 per cent off on the purchase of two or more products. This limited-time offer is the perfect opportunity to indulge in Voylla’s exquisite jewellery and celebrate the bonds of friendship.

Mumbai: Get ready to embark on a fashion-forward adventure, as FILA – the Italian athleisure brand launches a new digital campaign starring a young, stylish, and talented ensemble cast. The campaign ‘Iconic Everywhere’ reintroduces classic and much-loved footwear silhouettes from FILA’s iconic ‘Heritage’ collection, reimagined for today’s generation. 

Starring Ayesha Kanga, Naina Bhan, Zeyn Shaw and Cwaayal Singh, the campaign is all set to take over social media as FILA will be dropping a series of electrifying content that is sure to ignite a frenzy of style and creativity. Starting with a digital film featuring the cast dressed in drool-worthy looks, to visually appealing stills and behind-the-scenes sneak peeks that will make you feel like a star, it promises to be a rollercoaster of fashion statement, fun and unmatched energy.

The campaign shines a spotlight on classic and trendy ‘Heritage College’ of FILA footwear styles including the Disruptor, Ray Tracer, Rapidride and MB Free Guard sneakers. Available now in pastel colours, the much-loved Disruptors for girls are back with a bang in pink, yellow, blue, purple, and white colourways to compliment an outfit for any occasion you prefer.

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“We are extremely stoked to present this season’s power-packed campaign for FILA. Fusing the best of fashion, sneakers, and explosive style, we are reintroducing some of our most iconic heritage sneakers with an aim to appeal to a younger demographic of fashion-conscious consumers,” said Metro Brands Ltd Sr VP – marketing Deepika Deepti. “The ensemble cast’s energy, creativity, and vibrant personalities perfectly align with FILA and the Heritage Collection’s spirit.”

Stay tuned and follow FILA on their official social media channels and get ready to experience a collaboration that is here to disrupt the internet.

On Ayesha Kanga: Disruptor II Wedge & Disruptor II; these edgy yet chic Disruptor sneakers are definite must-haves for this season- pair it with casualwear, athleisure or partywear and make a style statement wherever you go.

On Naina Bhan: Disruptor II Premium & Disruptor II EXP extremely versatile, the pastel colorways add a new spin to athleisure fashion and can be worn with a variety of different outfits.

On Cwaayal Singh: Ray Tracer Evo 2 – Running shoes & Rapidride; combining the best of comfort, performance, and style; these silhouettes will definitely elevate your style game while keeping up with your on-the-go lifestyle.

On Zeyn Shaw: MB Free Guard & Ray Tracer apex; while the MB Free Guard’s bold design and unique lace closure are sure to add a distinctive edge to any look, the Ray Tracers channel fashion and functionality and can be styled in multiple ways. 

FILA’s ‘Heritage’ collection of footwear styles is priced at Rs 7999 onwards and will be available for both men and women across 25 stores and online on Myntra, Tata Cliq, Flipkart, Ajio.

Mumbai: Bisk Farm, one of India’s leading Biscuit & Bakery brands from the house of SAJ Food has announced the launch of its latest offering – Desi Cake, an addition to the popular Tiffun Slice Cake range. The introduction of Desi Cake reinforces the brand’s position as a leader in the biscuit & bakery industry, setting new benchmarks for unique and innovative products. This remarkable addition to their range of delectable treats comes enriched with the nutritional goodness of superfood Ghee.

Ghee has been a staple in every household in India for centuries. By infusing Desi Cake with this nutritious component, Bisk Farm ensures that consumers not only savour a delicious delight but also enjoy the added advantages of this traditional superfood. With the launch of this delightful cake variant, Bisk Farm aims to capitalize on the growing demand for unique and traditional flavours.

The Tiffun Slice Cake range offers a variety of flavours, including Mawa, Litchi, Pineapple, Fruit Fusion, Butter Scotch, Chocolate, and Veg.

Commenting on the launch of Desi Cake, SAJ Food MD Vijay Kumar Singh said, “We aim to capture the essence of Indian flavours while providing a delightful experience that resonates with the evolving preferences of our customers. We are confident that the Desi Cake will become a beloved choice for consumers seeking a perfect blend of taste and nutrition.”

He further added, “We are focusing on expanding our market presence in various bakery categories, including biscuits, cakes, rusks, and wafers, to achieve rapid growth, and we believe that this unique addition to our product portfolio will significantly contribute to our growth in the Cake category.”

Bisk Farm’s latest offering will be available in SKU of 50 gms priced at Rs 20 and is available at all General trade and Modern trade outlets.

Mumbai: Trunativ, a prominent company in the wellness industry, has recently launched a natural sugar replacer called “Everyday Sweet.” This product is designed to provide a healthier alternative to traditional sugar consumption, catering to the increasing demand for healthier food options among health-conscious individuals. The availability of natural sweeteners that do not have detrimental effects on health is particularly beneficial in India, which has one of the highest prevalence rates of diabetes.

Everyday Sweet by Trunativ contains 100 per cent Monk Fruit extract and Erythritol, which are natural sweeteners approved as safe for consumption by the World Health Organization (WHO). The combination of these ingredients offers the same sweetness as sugar but without the negative consequences. It has no impact on insulin levels, making it suitable for individuals with diabetes, and it is also vegan-friendly. Additionally, Everyday Sweet has almost no calories, making it an ideal choice for those looking to reduce their sugar intake while still enjoying the sweet taste they love. Furthermore, this product can help reduce sweet cravings.

One of the key advantages of Trunativ Everyday Sweet is that it does not compromise on taste or texture, setting it apart from other sugar substitutes in the market. It seamlessly integrates into various food and beverage applications, making it suitable for a wide range of products, including baked goods, beverages, and desserts. This allows consumers to indulge in their favorite treats without the guilt associated with excessive sugar consumption.

Trunativ’s Everyday Sweet is a revolutionary product that provides a natural and healthier alternative to sugar. With its WHO-approved ingredients, low-calorie content, and ability to reduce sweet cravings, it aims to cater to the needs of health-conscious individuals seeking to make better dietary choices.

Mumbai: Anime has taken the Indian market by storm, garnering legions of fans and loyalists. As Crunchyroll continues to strengthen its fanbase and invest in content rights and anime library expansion in India, one major fan is joining the Crunchyroll family.

Crunchyroll president Rahul Purini has announced youth icon Tiger Shroff will be partnering with Crunchyroll to celebrate anime in India. This strategic alliance marks a significant milestone for the brand, aimed at establishing a deeper and authentic connection with the young and engaged anime community in the country.

Partnering with Shroff, who has a wide mass appeal, will further elevate and evangelise the Crunchyroll anime brand, reaching fans across the region – from metropolitan cities to smaller villages and in-between. Tiger’s strong affinity towards anime and his love for fitness and action make him the perfect choice considering the platform’s wide assortment of action-packed anime titles.

With this collaboration, Crunchyroll creates a bridge between diverse audiences and cultures, fostering a sense of community and shared experience.

“We are excited to welcome Tiger Shroff to the Crunchyroll family,” said Purini. “As deeply passionate fans, we all have a shared love and respect for anime – its characters, artistry, storylines and the profound connections it makes with audiences around the world. We are excited to partner with him to share these powerful stories and promote the anime experience with millions more across India and beyond as we make Crunchyroll the ultimate home for anime fans.”

“Crunchyroll has cultivated and nurtured the growth of anime globally. Being an anime fan myself, I am honoured to work with Crunchyroll to grow the anime community in India,” noted Shroff. “Their mission to help everyone belong is something that I personally value. Anime has the power to inspire, educate, and entertain, and together with Crunchyroll, I look forward to bringing the fandom closer to this vast and captivating world of possibilities and bolstering the anime culture in the country further.”

Known to be someone who owns the action genre, someone who changed the game and proved that there’s absolutely no one who can do what he is capable of, this actor needs no introduction. With fabulous performances, risky stunts, incredible dancing skills, and heartwarming singing skills, Tiger Shroff puts his all into anything that he does, that’s his discipline. With the ever-growing craze for anime a fact lesser known by people is that he was a fan of it even before he sprouted as an actor. To now be associated with Crunchyroll, he is fulfilling the dream of the child in him!

Mumbai: Jubilant FoodWorks Limited, India’s largest foodservice company, joyfully announces the inauguration of Popeyes, the iconic US fried chicken titan, in the culturally rich and dynamic city of Hyderabad. With a robust legacy nearing half a century, Popeyes has firmly positioned itself as a global phenomenon, enchanting palates and earning loyal followers across the world.

The brand’s spectacular debut in India began with the launch of its flagship restaurant in Bengaluru, and was quickly followed by a triumphant spread in Chennai, Manipal, and Coimbatore. The brand’s advent in Hyderabad signals yet another significant achievement, highlighting its rapidly growing appeal and fandom among fried chicken aficionados throughout the southern Indian territories.

“We are overjoyed to bring Popeyes to the energetic heart of Hyderabad, fifth city for the brand in South India”, shared Jubilant FoodWorks Limited CEO and MD Sameer Khetarpal. “Citizens of Hyderabad can now enjoy the bold Cajun flavours of fried chicken, burger (sandwich) in a brioche bun and French fries at the first store in Asian Satyam Mall. Seeing the lines outside the restaurant, we are humbled by the response that we are getting, motivating us to launch 30-35 stores in this year.”

Since its establishment in 1972, Popeyes has mesmerized global audiences with its authentic New Orleans-style culinary masterpieces, featuring the renowned fried chicken and signature chicken sandwiches. Nestled in Satyam Mall, Ameerpet, the inaugural Popeyes outlet in Hyderabad is primed to swing its doors open on 12 July, inviting patrons to immerse themselves in the tantalizing allure of Cajun-infused cuisine.

The meteoric success of Popeyes is attributed to its meticulous hand breading, battering, and marinating of locally procured fresh chicken for a full 12 hours in distinctive Cajun seasonings – a classic fusion of cayenne pepper, garlic, onion, black and white pepper, and celery, guaranteeing a truly memorable gastronomic adventure with each bite.

Popeyes India executive vice president and head of business Gaurav Pande added, “We are extremely happy to see how our iconic Louisiana-style fried chicken and signature Cajun flavors have struck a chord with the Indian audience. Our chicken, freshly sourced, freshly prepared and marinated over 12 hours, showcases our dedication to providing our customers with dishes that are flavourful to the very last bite. We are eagerly looking forward to serving our guests in Hyderabad and creating a memorable experience and loyalty for Popeyes that exists worldwide.”

The Popeyes India menu showcases the globally acclaimed Chicken Sandwich, along with a plethora of fried chicken selections that are freshly obtained, antibiotic-free, and devoid of any added MSG. To complete the gastronomic ensemble, the menu also offers balanced meal choices like Rice Bowls and Wraps, including vegetarian options, ensuring a holistic Popeyes dining experience for all patrons. The brand has set a benchmark for its consumers with its iconic Hot & Messy Range, which is its signature fried chicken coated in flavourful sauces with Smoky Pepper and Sweet Chilli flavours. This unique offering continues to be a delightful choice for all the Indian guests.

Popeyes has gained a reputation for its bustling queues and palpable anticipation during the unveiling of new outlets. The brand’s unwavering dedication to quality, innovation, and audacious flavors has cultivated a devout fan base, who eagerly anticipate each fresh Popeyes location. As Hyderabad embraces Popeyes, it is predicted that the city’s food lovers will join the ranks of these devoted fans, ready to savour the brand’s distinct flavors and culinary prowess.

Popeyes has made its menu available at fingertips with its dedicated app (for Android and iOS) and mobile website (www.popeyes.in), facilitating home-based gastronomic indulgence. Jubilant FoodWorks Limited has established its own delivery fleet, fully equipped with e-bikes to ensure a seamless, zero-emission delivery of the Popeyes experience.

Mumbai: Gera Developments, pioneers of the real estate business and the award-winning creators of premium residential & commercial projects has signed legendary actor and global Bollywood superstar Amitabh Bachchan as the brand ambassador and the face of the brand. With the announcement, Gera Developments becomes the first Pune-based company to rope in the most iconic celebrity and nation’s pride, Amitabh Bachchan.

Aligned with the philosophy ‘Let’s Outdo’, Gera Developments continues to strive to strengthen its focus on customer centricity by offering novel infrastructural ideas and theme-based projects as well as digitally transformed processes to create a long-term customer connect. With the star actor’s ability to constantly outdo himself and defy age, Bachchan has not only reinvented himself to stay relevant but has also created a personal bond and an emotional appeal with one and all which is in sync with the Gera brand ethos.

Gera Developments managing director Rohit Gera said, “We are delighted to have legendary Bollywood actor Amitabh Bachchan as the face of Gera Developments. Mr. Bachchan is the ultimate Outdoer and he embodies the Gera brand mantra to Outdo.  With a long and exemplary career, he has reinvented himself year after year and continues to be one of the most respected film personalities. This was important for us at Gera as stability and trust are our key brand attributes.   We saw an immediate resonance with brand Gera, especially our trend-setting ChildCentric Homes. The resilience of brand Bachchan cuts across not just the general audience but even the elite.”

Speaking on his alliance with Gera Developments, Bachchan, said, “I look forward to my endorsement association with Gera Developments. I specially liked their innovative concept and focus on Child Centric Homes. They have been in the real estate development business for over 50 years, which is a commendable achievement.”

Gera further added, “As we embark on a new growth path, we believe having a brand ambassador for our brand Gera will help get our message to a wider audience and this will, in turn, aid our growth story.  Our guiding belief of keeping our customers first in mind will always motivate us to Outdo. Our unwavering focus on innovating and improving real estate to meet shifting lifestyle dynamics while upholding the premium living experience will enable us to deliver unique experiences surpassing our customers’ expectations. It is an opportune time to launch our iconic brand ambassador while we continue to work with an impressive roster of celebrity ambassadors for ChildCentric Homes. Home buying is an extremely emotional decision, one that is made with hopes, dreams and aspirations. We welcome Mr. Bachchan and are optimistic that this association will further reinforce our business position and help us strike the right emotional chord with our valuable customers.”

Gera Developments’ signing with Bachchan as its brand ambassador will shortly witness the launch of a media campaign. Gera also plans a slew of activities to connect with existing and potential homebuyers better, especially those seeking residence in a thoughtfully designed project like Gera’s ChildCentric Homes that suits the needs of children and parents alike. 

The announcement of introducing actor Bachchan as its brand ambassador comes at a time when Gera has put in place a strong development pipeline and will have 5.5 million sq. ft. of saleable area under development in Pune.     

As trailblazers of a new category of living spaces, ChildCentric Homes projects have so far garnered exceptional response and there are plans to expand this portfolio by venturing into new markets. Built with the vision of helping children soar and designed to meet the needs of young home buyers, this multifaceted project gives working parents with young children the opportunity to live in a nuclear format and equip themselves with resources that help upgrade their lifestyle. This never-before-seen housing solution provides an array of amenities, including hobby classes, recreational zones, multiple parks, sports academies, dance and music institutes, among others. All in all, this concept-based project provides residents with premium homes and modern infrastructure facilitating safety, fun, convenience, and development among children.

Mumbai: PMJ Jewels, South India’s most beloved fine jewellery brand, today launched their much-awaited signature collection, SITARA at their 3-day wedding jewellery exhibition at Vivanta (The Gateway) Hotel, Vijayawada. Celebrating this momentous occasion, PMJ Jewels is also hosting the biggest wedding exhibition at Vijayawada from 13 – 15 July wherein the exclusive collection of the newly launched SITARA Collection will be exhibited. Chief guest Devineni Anupama, along with the officials of PMJ were present at the unveiling event.

PMJ Jewels has recently announced the daughter of Mahesh Babu, Sitara, a renowned figure in the entertainment industry, as the face of their unique jewellery line. The SITARA collection which was launched in New York at Times Square a week ago is now available for the jewellery enthusiasts of Vijayawada. The SITARA collection showcases a magnificent range of jewellery that epitomizes elegance, craftsmanship, and timeless beauty. Each piece has been meticulously handcrafted by PMJ’s team of skilled artisans, combining traditional techniques with contemporary design elements. With its unique blend of traditional and modern aesthetics, the SITARA collection is destined to captivate the hearts of jewellery connoisseurs.

In conjunction with the launch of the SITARA collection, PMJ Jewels is organizing the extraordinary wedding exhibition at Vivanta (The Gateway) Hotel, Vijayawada. This three-day extravaganza will showcase a vast assortment of wedding jewellery and intricately crafted collection which boasts a stunning array of necklaces, earrings, bangles, rings, and more, adorned with exquisite gemstones and crafted in gold, polka, diamonds, and precious metals.

Devineni Anupama, chief guest for the event, expressed her excitement about the launch and exhibition stating, “I am truly honoured to be a part of the unveiling of PMJ Jewels’ SITARA Collection at their grand wedding exhibition in Vijayawada. This collection represents the epitome of beauty and craftsmanship, and I am sure it will be a source of joy and pride for brides who wish to adorn themselves with exquisite jewellery on their special day. I congratulate PMJ Jewels on their remarkable endeavour and wish them great success.”

PMJ Jewels Vijayawada store head Mohan Krishna said, “We are delighted to introduce the SITARA collection to our customers of Vijayawada. Super star Mahesh Babu’s daughter Sitara becoming the face of this special collection is such a delightful achievement for PMJ Jewels. The wedding exhibition, featuring an extensive range of jewellery, offers an opportunity for brides to find their perfect pieces for their special day. We invite everyone to join us and witness the grandeur of our SITARA collection and the unparalleled showcase of wedding jewellery.”

PMJ Jewels South head Hyder Ali said “We are so glad to unveil this special SITARA Collection in Vijayawada and to display it in the exhibition as well. The new range comes with an idea of ‘EXPRESSION OF A STAR’ and aims to generate a sentiment that will become a vital part of families for centuries to come.”

The launch of the SITARA collection and the grand bridal exhibition at PMJ Jewels Vijayawada store promises to be a truly memorable event for jewellery enthusiasts and prospective brides alike. Visitors can expect to be mesmerized by the timeless beauty and exceptional craftsmanship on display.

Mumbai: Infra.Market, India’s leading tech-enabled construction solutions company, has announced its bold entrance into the consumer products market with its next-in-line brand, IVAS. The private label brand, IVAS, specialises in a wide range of home renovation products including Tiles, Sanitaryware, Bath Fittings, Electricals, Modular Kitchen and Furniture, and Designer hardware.

The brand has onboarded popular Bollywood actress, entrepreneur, wellness influencer, and above all mother, Shilpa Shetty Kundra, as its brand ambassador, adding a touch of glamour and charisma that perfectly resonates with the brand’s persona.

Infra.Market co-founder Aaditya Sharda, said, “IVAS will drive growth and lead the edge by providing an extensive range of innovative products for home solutions. We are thrilled to welcome the multi-talented Shilpa Shetty Kundra, whose iconic style and grace are evident in all her endeavours. Her outstanding achievements have earned her trust and loyalty which reflect the values we aim to uphold through IVAS”.

He further added, “A complete range of home solutions from one brand, IVAS empowers customers by fostering informed choices and cultivating lasting connections”.

Keeping true to the aspirations of consumers, her presence enhances the brand identity, exemplifying our unwavering dedication to providing excellence and grandeur.

Shilpa Shetty Kundra, said, “I am delighted to partner with a progressive brand, IVAS that is striving to inspire and redefine the home interior landscape. I admire their approach to blending science and lifestyle to create customized spaces that elevate design schemes. It’s exciting to be part of a brand that not only embraces aspirations but also nurtures innovation. I am super excited to embark on this journey with a leading startup, Infra.Market and represent IVAS”.

The collaboration will span across television, print media, digital platforms, out-of-home displays, and in-store experiences, showcasing their elegance and credibility in this partnership.

IVAS powered by Infra.Market is derived from the Sanskrit word ‘NIVAS’ and inspires home renovation. It celebrates the emotional journey of home building by bringing together premier offerings in Fans, Lights, Tiles, Sanitaryware, Bath Fittings, Designer Hardware, and even Modular Kitchen and Wardrobes. IVAS is committed to enhancing the home and bringing beauty to this journey of home transformation, making it both convenient and delightful.