Category: Brands

Mumbai: Godfrey Phillips India Ltd., a prominent player in the Indian FMCG industry, has announced its financial results for the first quarter of the fiscal year 2023-24 (FY24). The company’s exceptional growth and resilience have propelled it to achieve significant milestones.

During the Q1 of FY24, Godfrey Phillips India experienced an impressive surge in consolidated revenue from operations, rising by 26.84 per cent to reach Rs 1,245.39 crore, as compared to Rs 981.83 crore in the corresponding period of the previous year. The Company also recorded a consolidated net profit of Rs 254.44 crore as against Rs 142.29 crore during the corresponding period of the previous year, an increase of 78.82 per cent, as reported in its regulatory filing. The Company demonstrated strong cigarette domestic volume growth and unmanufactured tobacco export growth in Q1 of FY24.

Addressing this remarkable achievement, Godfrey Phillips India chairperson & managing director Bina Modi stated, “We are delighted to announce our Q1 FY24 financial results, which reflect our continuing growth momentum from the previous year to this quarter. This remarkable success is a testament to the dedication and hard work of the OneGPI family – our exceptional team. I firmly believe that a company grows when its people grow. Hence, we continuously promote a culture of performance, invest in capability building, and prioritize the holistic well-being of our employees. Our consistent certification as a Great Place To Work for five consecutive years underscores our unwavering commitment to our People-First philosophy.”

Godfrey Phillips India whole-time director & functional CEO Sharad Aggarwal commented on the company’s future plans, stating, “We are committed to delivering the best results for all our stakeholders. Our top-line growth was supported by a significant increase in exports of unmanufactured tobacco during the current quarter. As we move forward, we plan to expand our business footprint while maintaining a sharp focus on sustainable growth and profitability. On people front, we are infusing young talent in the leadership team, who are being mentored by their predecessor. This way we are getting the right balance of fresh perspective and wisdom of experience.”

With an optimistic outlook, Godfrey Phillips India remains steadfast in its commitment to delivering sustainable growth, creating optimal stakeholder value, and achieving excellence across all its operations.

Mumbai: Tic Tac, the confectionery brand of Ferrero India (part of Ferrero Group), one of the world’s leading manufacturers of sweet-packaged products is excited to announce its collaboration with prominent influencers on Instagram, as it establishes its unique proposition of being the ultimate “post-meal mouth freshener.” In India, where flavourful cuisine leads the food habits, Tic Tac Seeds offers a delightful blend of modern mint with a touch of traditional flavours, providing the perfect ending to every desi meal.

Recognising the Indian tradition of its diverse and aromatic dishes, Indians have long cherished the practice of enjoying a traditional mouth freshener after a meal. Tic Tac Seeds taps into this cultural preference by delivering a modern twist to the traditional experience. With crushed seeds of Saunf and other desi flavours enclosed within the classic Tic Tac pill, Tic Tac Seeds captivates taste buds with its balanced blend of modern minty freshness and the nostalgic appeal of traditional flavours.

To further enhance its connection with the target audience, Tic Tac is embracing the popular internet trend of infinity zoom videos or picture-in-a-picture format. By leveraging this creative format, Tic Tac Seeds is giving a challenge to popular influencers, to spot the Tic Tac Seeds pack in the video, the aim is to captivate viewers and effectively communicate its proposition of ‘Post Meal Mouth freshener’ to the digitally savvy generation.

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The collaboration with renowned food and entertainment vloggers will enable Tic Tac Seeds to reach a wider audience and showcase the product’s unique offering in an engaging and relatable manner. Through an immersive experience, Tic Tac Seeds aims to establish itself as the go-to choice for individuals seeking a refreshing and desi post-meal experience.

“We are excited to collaborate with popular food and entertainment influencers by leveraging a popular internet trend, and establish Tic Tac Seeds, an innovative product format with crushed Seeds inside the Tic Tac pill, making it the ultimate companion for post-meal refreshment. At Tic Tac, consumer has always been at the heart of all our endeavours. & We strive to keep understanding their preferences and curate products that cater to their unique needs”, said Ferrero India pills & gums marketing head Zoher Kapuswala.

Tic Tac Seeds, presenting a perfect fusion of tradition and modernity, is set to revolutionise the way people conclude their meals, adding a touch of Indian tradition to everyday post-meal moments.

Mumbai: Libas, an ethnic fashion brand that narrates the story of a modern Indian woman is thrilled to announce the much-awaited comeback of the biggest offer of the season – ‘Purple Days Sale’ Offer. The sale is set to commence on 28 July 2023 and will run till 4 August 2023 offering fashion enthusiasts a golden opportunity to indulge in a captivating world of fashion at unbeatable prices.

With an unwavering commitment to providing customers for the upcoming festive season, Libas has gained a reputation for its ethnic wear trends for both online and in-stores. With discounts of up to 70 per cent off and an extra 15 per cent off, the ‘Purple Days Sale’ presents an irresistible opportunity for fashion enthusiasts to shop at unbeatable prices. So, make sure not to miss this golden opportunity and save the dates to catch the biggest sale of the year.

Exciting collection offers await you:

Best sellers at 70 per cent off: Embrace our most-loved fashion pieces with an incredible discount of 70 per cent. Grab the trendiest styles before they fly off the shelves!

Two Suits at Rs 2499: Double the style with two suits for just Rs 2499. Elevate your ethnic wardrobe without breaking the bank. 

Buy three at Rs 1499: Mix and match from a wide selection of kurtas, kurtis, kurtis short, jumpsuits, dresses and bottoms or any three for just Rs 1499. Don’t miss this fantastic deal to expand your ethnic wardrobe with ease.

Everyday cotton suits at 65 per cent off: Experience unparalleled comfort with our everyday cotton suits, now available at a fabulous discount of 65 per cent.

Plus size picks up to 70 per cent off: Libas celebrates every body type! So explore our plus-size collection from 3XL to 6XL and enjoy discounts of up to 70 per cent off. 

Silk suits at 60 per cent off: Look out for luxury and finesse with our festive suits with zari work now at an incredible discount of 60 per cent

Offerings by Libas 

• Kurtas under Rs 799

Elevate your ethnic wardrobe with a delightful range of designs, colors, and patterns that cater to your unique style. Whether you prefer vibrant prints, subtle pastels, or classic motifs, the ‘Kurtas under Rs 799’ collection has something for every fashion enthusiast.

• Suits under Rs1199

Dive into the world of grace and sophistication with suits priced under Rs 1199. Embrace a wide array of options that cater to your personal taste, whether it’s bold prints, intricate embroidery, or subtle embellishments. 

• Bottoms under Rs 699

Add a touch of finesse to your ethnic look with fashionable bottoms, all priced under Rs 699. Whether you prefer the grace of palazzos or the versatility of leggings, you can find the perfect match for your kurtas and suits.

• Don’t miss our cart level offers:

Five per cent off on Rs 1999: Shop for Rs 1999 or more and avail an extra five per cent discount with PUPRLE5 on your purchase. 

Ten per cent off on Rs 2999: Spend Rs 2999 or more to get an additional Ten per cent off with PURPLE10 on your order. 

15 per cent off on Rs 3999: Make a purchase of Rs 3999 or more and enjoy a generous 15 per cent discount along with PURPLE15

To explore the captivating collection and make your purchase, visit website or head to your nearest store. Join the fashion revolution and affordable elegance with Libas – https://www.libas.in/

Mumbai: Kantar has released the 11th edition of its annual Brand Footprint India report. The report ranks the most chosen (in-home & out-of-home) FMCG Brands based on consumer reach points (CRP’s). CRP considers the actual purchase made by consumers and the frequency at which these purchases are made in a calendar year.

This year’s report splits the most chosen brands across in-home and the newly launched out-of-home (OOH) list for the first time. The OOH list has been introduced keeping in mind the evolution in the behaviour & preferences of the Indian consumer.

Key findings: In-Home segment:

1.  With a CRP score of 7449 million, Parle holds the top spot for a record 11th year in a row, followed by Britannia, Amul, Clinic Plus and Tata Consumer Products.  

2.  Overall, consumer reach points have increased almost 50 per cent in last five years.

3.  Four new brands: Balaji, Lux, Sunsilk, Nirma joined the Billion CRP club in 2022. Over the last five years, the number of brands in the billion CRP club has increased from 16 to 28.

4.  Beverages is the fastest-growing category this year.

5.  More than half of the brands grew in terms of CRP. This number is highest in the Foods & Beverage categories:

6.  Dairy brands have low penetration but higher frequency to have more reach points:

Key findings: Out-of-home segment:

1.  Britannia leads the way in the inaugural OOH brand rankings with 498Mn CRP’s. It is followed by Haldiram’s, Cadbury, Balaji and Parle. The top five are all snacking brands.

2.  The five most chosen OOH beverage brands in India are Frooti, Thums Up, Amul, Maaza, & Sprite. 

Speaking about this year’s report and rankings, Kantar MD-South Asia, Worldpanel Division  K. Ramakrishnan said, “Consumer choice is the ultimate strength test for a brand and Brand footprint has been a widely acclaimed ranking system to measure this for the past 10 years. As we see over the years, consumers are making increasing trips for purchase and that adds their options and in turn their choice. This is reflected in the constant increase in CRPS we observe. As purchases for out-of-home consumption are on the rise and seem to have different choice triggers, we found it necessary to introduce a ranking specifically for these categories, where there is a significant out-of-home component.”

Brand Footprint Top 10 Most Chosen In-Home FMCG Brands of India in 2022:

Brand Footprint Top 10 Most Chosen OOH FMCG Brands of India in 2022:

Mumbai: Sandalwood has been an integral part of bathing rituals across various cultures globally. The refreshing and relaxing scent of sandalwood is known to enhance positivity. ITC’s Fiama, amongst the leading personal wash brands in India, continues to disrupt and innovate in the wash segment, with the recent launch of the unique Fiama Sandalwood Oil and Patchouli Gel Bar. ITC Fiama gives the sandal soap a modern twist. The traditional opaque sandal soap category will witness an innovative experience with sandal in a transparent Gel Bar format. In addition, Patchouli as an ingredient with sandalwood oil brings in a fresh olfactive sensorial experience while preserving the traditional aspects that make sandal soaps special – its fragrance!

The unique amalgamation of sandalwood oil and patchouli evokes a warm, earthy and exotic sensory experience that blends harmoniously to create a captivating and alluring long lasting fragrance.  The Gel Bar’s fragrance enlivens, energizes and true to the brand ethos, uplifts the mood.   

The emotion of the Fiama Sandalwood oil and Patchouli gel bar is epitomized by the vivacious, young and spirited new star of Indian cinema, Rashmika Mandanna. As the new brand ambassador, Mandanna brings in her youthful, free-spirited, happy-go -lucky attitude that vibes well with Fiama’s cheerful and vibrant brand repertoire. 

ITC Ltd. divisional chief executive (Personal Care Products Business Division) Sameer Satpathy said, “Fiama Sandal disrupts the segment with its innovative gel bar format and a unique ingredient mix which is modern yet preserves tradition. We are delighted to have Rashmika Mandanna on board. The product promises a new experience and this, coupled with Rashmika’s infectious energy makes Fiama Sandal a must try.”

Conceptualized by Ogilvy, the launch film, further captures this refreshingly new vibe in the sandal soap segment. Morning routines are different for different people and almost everybody mark the beginning of a fresh new day with an invigorating and fragrant shower! Often, the daily rigor adds to the lack of a restful sleep leading one to hit the snooze button one time too many. Rashmika as the protagonist embraces a new day with renewed energy. The background score, Rashmika’s playful energy and the unique Fiama Sandal gel bar evokes a delightfully retro yet modern sensibility that is fresh, a lot of fun and presents a must try vibe. 

Mandanna added, “Since childhood, I have always seen sandal soaps in a certain ritualistic and ancient way, more so owing to my Coorgi roots. Fiama Sandal and the way it is being presented breaks every set notion of a typical sandal soap. I am proud to be a part of this exhilarating journey to redefine the emotion, promise and perception of a sandal soap.”

Mumbai: Wieden & Kennedy India is thrilled to announce its appointment as the official creative agency on record for G-SHOCK in India. This strategic collaboration marks a significant milestone in both companies’ pursuit of excellence and their commitment to delivering groundbreaking campaigns and exceptional experiences. 

G-SHOCK is a renowned global watch brand backed by the spirit of innovation and toughness, retailed in India by Casio India Company Ltd, the Indian subsidiary of Casio Computer Co. Ltd. Their choice of Wieden & Kennedy India stems from the agency’s proven track record of delivering creative campaigns that deeply resonate with audiences. The agency’s understanding of the Indian market, combined with its ability to craft compelling brand narratives, made it the ideal choice for fulfilling G-SHOCK’s creative needs. 

“At W+K, we try to design work that makes cultural inroads for our brands, making them an organic part of consumer conversations. A cult brand like G-Shock was built for this kind of work and we can’t wait to get started!” said Wieden & Kennedy India head of Delhi office Shreekant Srinivasan. 

“We are delighted to join forces with Wieden & Kennedy India as our Creative Agency on Record,” said Casio India MD Hideki Imai. “Their creative prowess and strategic insights make them the ideal partner to help us connect with our Indian consumers in meaningful ways. We are confident that this collaboration will enable us to further strengthen G-SHOCK’s position as the go-to brand for individuals seeking unmatched toughness and style.” 

With this partnership, watch enthusiasts and consumers can anticipate captivating campaigns and immersive experiences that will amplify G-SHOCK’s presence and solidify its position as the leading brand of tough watches with unparalleled fashion sensibilities in India.

Mumbai: Indian pop artist Zaeden steps into a whole new horizon as he announced the launch of his bespoke fragrance brand ‘SOL’ – a unisex perfume line born from the Stories of Life. A unique collaboration between Zaeden, Aesir Perfumes LLP, India’s foremost fragrance company, and REPRESENT, a trailblazer in talent management – SOL will take you on a sensory journey like no other.

Crafted with passion and a deep connection to life’s stories, SOL is a unisex fragrance brand that promises a premium olfactory experience like no other. It launches with two enchanting fragrances – Mystic Voice and Sweet Sea, each taking users on a unique and exceptional sensory adventure. 

Supported by Aesir Perfume’s legacy experience to build top quality products, the brand makes use of the best and safest chemicals. With a vision to capture life’s stories by bottling them in scents, SOL positions itself as an aspirational yet affordable fragrance brand targeted towards the Gen-Z and millennial audience. 

Mystic Voice embodies the allure of a captivating voice, with its luxurious blend of melon, saffron, and orange top notes, and a sophisticated mix of lily of the valley, ginger, oakmoss, and hyacinth as middle notes. The base notes of fir resin, white musk, cedar, and patchouli add a final touch of elegance, mimicking the mystery and allure of an enigmatic voice.

Sweet Sea, on the other hand, is a refreshing tribute to the ocean breeze. It features top notes of sage, Calabrian bergamot, pink pepper, and marine, a heart of sea salt, lavender, and Amalfi lemon, and base notes of vetiver, musk, and ambergris. The combination of these notes creates a scent that transports you to a breezy sunny day by the seaside.

Speaking about the launch of his lifestyle brand, Zaeden told, “I’m beyond excited to announce an extraordinary chapter in my life captured in the form of SOL. An unparalleled blend of elegance and soul, it is a manifestation of my lifelong love for fragrances and the culmination of my personal journey. Each bottle has been meticulously crafted with utmost thought and devotion to the art of scents, making them the embodiment of cherished moments. Brace yourself for a sensory adventure where scents become whispers of passion, unveiling a universe of unbridled poise. Together, let’s explore our Stories of Life in the enchanting world of SOL.”

Aesir Perfumes director & chief Amal Jain added, “SOL isn’t just about innovative product design and functionality; it’s about an experiential revolution, a reinterpretation of our traditional understanding of fragrance, woven from the tapestry of our rich heritage in fragrance development. With SOL, we have harnessed an inspired and avant-garde perspective, which, in turn, has given birth to a creation that is nothing short of sublime. SOL stands as a monumental achievement, unmatched and unrivalled in its realm, reshaping the way we perceive, appreciate, and interact with fragrances.”

REPRESENT founder & CEO Aayushman Sinha said, “We, at REPRESENT, are armed with industry leaders and a supportive set of artists who believe in the true power of collaboration, enabling us to create resonating narratives. We don’t just believe in taking an approach to tangible experiences that are unprecedented but also disruptive and create value for everyone in the loop. The era of the conventional is over; we are here to lead the new era of engagement, dialogue, and community building around SOL.”

Mumbai: TAM has released a report on the overview of Entertainment Zones – Amusement Parks on the mediums – TV, print, radio, and digital for the period Jan-Jun’ 22 to Jan-Jun’23.

In terms of ad volumes, advertising for the category ‘Entertainment Zones-Amusement Parks’ witnessed growth in radio, print & TV mediums during Jan-June’23. In this category, radio witnessed the highest share of ad volumes followed by print and TV with 73 per cent, 13 per cent, and one per cent growth, respectively. Whereas, digital observed degrowth in advertising shares by 54 per cent.

Talking about media-wise contribution of ad insertions, radio dominated the Entertainment Zones- Amusement Parks’ ad pie with 83 per cent share of ad insertions during Jan-June’23, followed by TV and print with 16 per cent, and one per cent shares, respectively during Jan-June’23.

As per the monthly trends based on ad insertions of this category, TV, print & radio had the highest share of ad insertions in May’23 of 44 per cent, 31 per cent, and 42 per cent, respectively. Whereas, digital witnessed the highest share of ad impressions during Apr’23 of 40 per cent.

The top 10 Advertisers in TV together added 93 per cent share of ad volumes and 45 per cent share of ad space in print during Jan-June’23. Wonder La Holidays was the only advertiser common between TV, print & radio in the Top 10 list with four per cent share of advertising on TV, eight per cent on print & six per cent on radio. LA Group retained its first position in the top 10 list of advertisers of TV during Jan-June’23 compared to Jan-June’22. In the print medium, Blue World Theme Park Kanpur entered the Top 10 list and secured first position during Jan-June’23 compared to Jan-June’22.

On radio, the top 10 advertisers together had 53 per cent share of ad volumes and digital had 92 per cent share of ad impressions during Jan-June’23. International Recreation Parks ascended to the first position on radio during Jan-June’23 compared to Jan-June’22. On digital, Pan India Paryatan ascended to the first position during Jan-June’23 compared to Jan-June’22.

Talking about the top brands from the category in each media, Wonder La The Amusement Park was the only common brand present in TV, print and radio during Jan-June’23 with four per cent share of advertising in TV, eight per cent in print, and six per cent in radio. VGP Marine Kingdom, Shankus Water Park and Resort & Wonder La The Amusement Park were the common brands between TV & print medium during Jan-June’23 – these common brands together added 19 per cent share of ad volumes on TV & 15 per cent ad space on print in Jan-June’23. On TV, Black Thunder retained its first position during Jan-June’23 compared to Jan-June’22. Blue World Theme Park Kanpur entered the list of top 10 brands and secured the first position in Jan-June’23 compared to Jan-June’22 in the print medium.

On radio, the top 10 brands together added 53 per cent share of ad volumes and 88 per cent share of ad impressions on digital in Jan-June’23. Worlds of Wonder ascended to the first position during Jan-June’23 compared to Jan-June’22 on the radio medium with 11 per cent share of ad volumes. Water Kingdom entered the top 10 list of brands and secured first position during Jan-June’23 compared to Jan-June’22 with 25 per cent share of ad impressions on the digital medium.

In the context of the top 10 program genres preferred by category advertisers on TV, the top three program genres together contributed 73 per cent share of ad volumes in Entertainment Zones – Amusement Parks category during Jan-June’23. News Bulletin retained its first position and cartoons/animations ascended to the second position during Jan-June’23 compared to Jan-June’22.

Out of the advertising promotions utilized by Entertainment Zones- Amusement Parks in print, 71 per cent of the ads were solely of brand promotion and 27 per cent of the ads were through sales promotion in Jan-June’23. Among sales promotions, 76 per cent of the ads were publicized using discount promotion and nine per cent with add on promotion during Jan-June’23.

As per the zone wise advertising share in print, the North Zone was the leading territory in the print medium with 38 per cent share of ad space in Entertainment Zones- Amusement Parks during Jan-June’23. Lucknow and Mumbai were the top two cities in pan India where the maximum ads of Entertainment Zones- Amusement Parks were published during Jan-June’23.

According to the state-wise share of Entertainment Zones- Amusement Parks advertising on radio, Maharashtra, Delhi, and Uttar Pradesh were the top three states during Jan-June’23 and together added 57 per cent share of ad volumes.

As per the transaction methods of digital advertising in Entertainment Zones- Amusement Parks, programmatic transaction method occupied 51 per cent share for advertising on digital, followed by ad network and programmatic direct with 34 per cent and nine per cent shares, respectively, in Jan-June’23.

Mumbai: Building trust through its innovative skincare and beauty products, Minimalist, a home-grown Indian skincare brand from Jaipur proudly announces its much-anticipated launch on Sephora UK online. Fueled by a soaring demand for their offerings and a remarkably positive reception, Minimalist takes great pride in formulating a comprehensive international strategy, targeting prominent markets such as the US, UK, SE-Asia, and GCC. This strategic expansion stands as a testament to the brand’s unwavering dedication to delivering premium-quality ingredients, cutting-edge formulations, and a personalized approach tailored to cater to the distinct needs of each diverse market.

The Sephora UK debut has been met with great enthusiasm from beauty enthusiasts, reaffirming Minimalist’s dedication to delivering clean, sustainable, and effective beauty solutions. Co-founder Mohit Yadav expressed his happiness about the overwhelming response, stating, “We are thrilled to witness the strong demand for Minimalist products online on Sephora UK. It’s a proud moment for us as a brand to be recognized and appreciated on an international platform. Our journey to expand globally has been fueled by our customers’ feedback and needs, which continue to inspire us to create formulations that foster trust and success in every new market we venture into.”

Understanding the uniqueness of each market has been pivotal to Minimalist’s success in establishing a strong global presence. The brand’s tailored approach ensures that their offerings resonate with the specific preferences and expectations of beauty-conscious consumers in different countries. By embracing cutting-edge research and development, Minimalist crafts formulations that deliver results while maintaining a deep commitment to sustainability.

“We believe in the power of high-quality ingredients and the role they play in creating effective products,” said Minimalist co-founder Rahul Yadav. “Our team of experts dedicates extensive research to develop innovative formulations that address a wide array of skincare needs. Listening to our customers and understanding the varying landscapes of international markets enable us to stand out amidst global competition and reinforce our brand ethos.”

Minimalist’s successful expansion into Sephora UK is the fruit of the brand’s dedication to transparency, customer satisfaction, and ethical practices. With its products now readily available in key international markets, Minimalist remains focused on its mission to redefine beauty standards while maintaining a strong commitment to social and environmental responsibility.

Mumbai: Healthfab, the pioneering company founded in 2019 by Sourav Chakrabarty, Kiriti Acharjee, and Satyajit Chakraborty to provide comfortable and hassle-free solutions to menstruating women, has undergone a remarkable transformation with the strategic expertise of Almond Branding. The revamp encompasses a fresh visual identity, standardized communication strategy, and an ambitious global expansion plan.

Healthfab initially set out to make the lives of working women in their families easier by creating a stand-alone reusable period panty, the GoPadFree. The product addressed the challenge faced by women who found it difficult to work during their periods due to the lack of a suitable place to change and dispose of old pads. After rigorous testing and feedback incorporation, GoPadFree became the first and only leak-proof reusable standalone period panty in India, garnering significant success both domestically and internationally.

Healthfab co-founder Sourav Chakrabarty, expressed, “Our mission at Healthfab has always been to provide cost-effective and comfortable solutions to women of all backgrounds, challenging preconceptions while promoting innovation in health and hygiene through eco-friendly and sustainable methods. The collaboration with Almond Branding has been instrumental in amplifying our vision and taking Healthfab to newer heights.”

Almond Branding, known for its expertise in startup branding, played a pivotal role in reshaping Healthfab’s visual identity. Initially focusing on revamping the logo, the collaboration soon evolved into creating a comprehensive Visual Identity System that harmonizes all aspects of communication, from product packaging to the website and social media.

Almond Branding founder Shashwat Das shared, “At Almond Branding, we believe that a visual identity transcends a logo alone. It’s a triumph when a brand can be recognized even without displaying its logo. We take pride in developing such Design Language for our clients, ensuring consistency in all forms of communication.”

The result is a refreshed logo that embodies Healthfab’s core values of comfort, care, and sustainability, inspired by a comforting hug that symbolizes the nurturing experience the brand offers. The captivating colour scheme of turquoise and purple portrays a refreshing, modern, innovative, caring, and trustworthy brand. The newly introduced iconography style reflects care, comfort, affection, and the joy of life, while an illustrative format conveys product details effortlessly.

Additionally, Healthfab’s commitment to sustainability is evident in the retention of the brown outer packaging box, symbolizing the brand’s mission to eliminate disposable period products and promote eco-friendly practices. By using minimal colours yet dynamic visual elements, even the brown box was transformed into an object of delight.

Almond has also revamped Healthfab’s Shopify-based website design, transforming it into an information hub for this niche category. The comprehensive revamp has successfully unified all aspects of Healthfab’s brand, resulting in increased website traffic and heightened brand awareness. With the brand infused with renewed energy and vigour, Healthfab is poised for significant expansion in key markets such as India, Middle East, USA, Europe, and Australia.