Mumbai: Make Your Own Perfume [MYOP], is delighted to announce the Scents Of Freedom Sale, offering an incredible buy 1, get 1 free deal on their customised perfumes. Running from 10 August to 15 August 2023, this limited-time offer presents an opportunity for perfume enthusiasts to indulge in exquisite fragrances at unbeatable prices.
The brand believes in making the art of perfumery accessible and affordable to all its customers. As India’s first perfume bar, they offer a unique experience, allowing the customers to customise their fragrances to suit their individual tastes and preferences. Personalization options, such as name engraving or printing on the bottles, add a special touch to these wonderful scents.
As a homegrown brand, Make Your Own Perfume [MYOP] is committed to offering the Indian audience the joy of owning fragrances tailored to their desires. The perfumes are thoughtfully designed to complement the Indian weather and serve as ideal gifts for special occasions. This exclusive online sale, spanning six days only, is a rare chance to seize the finest selection of MYOP fragrances.
“We are thrilled to grant our valued customers the opportunity to enjoy the best of Make Your Own Perfumes [MYOP] and revel in a fragrant everyday life. Our mission is to make superior fragrances accessible to all, and the Scents Of Freedom sale is our way of fulfilling that promise,” said the brand.
Make Your Own Perfume [MYOP] firmly believes that when we smell good, we feel good. With an extensive range of fragrances and personalised name-engraved options, the brand extends a warm invitation to its audience to make the most of this exceptional sale and embrace their favourite customised scents.
Mumbai: Lancôme, one of the world’s leading beauty brands, has launched its campaign #IdôleByLancome featuring Zendaya.
Speaking to women across all communities and backgrounds worldwide, Lancôme presents a resolutely feminine campaign that sheds unprecedented light on the remarkable Zendaya. As the bold and fearless ambassador of Idôle, Zendaya personifies the modern spirit of the fragrance, radiating strength and determination. In a powerful film directed by Jessy Moussalem, a wild and poetic quest unfolds, capturing the raw emotions and intense energy of a movement led by Zendaya, extending far beyond her.
Joined by three women from different directions and landscapes, they symbolize the impact of Idôle, uniting women worldwide and urging them to come together. Alone at first, they become an unstoppable force of change, conquering the world, and shaping a better tomorrow. This captivating campaign captures the very essence of Idôle – now is the time to join the ride, united together.
The launch campaign saw Lancôme strategically partnering with key opinion leaders across the country along with tapping into the Lancôme Idôle Tribe – a community of bold, fearless women across various genres who are trailblazers in their own right.
With its unique blend of extraordinary fragrance, cleanliness, freshness, and floral notes, Idôle captures the essence of elegance, inviting women across the country to embrace their individuality and seize the day. As a trailblazing brand in the beauty industry, Lancôme has consistently pushed boundaries and set new benchmarks for excellence.
Idôle, the latest addition to their olfactory repertoire, perfectly embodies the brand’s commitment to innovation, grace, and empowering individuals to embrace their authentic selves.
A symbolic design:
The Idôle bottle is not just a marvel of technical achievement but a powerful symbol. At a mere 15 mm thick, it stands as the slimmest bottle in the world to date, emphasizing its geometric structure and ideal proportions. Designed to be easily handled, the bottle effortlessly fits in the hand, its sleekness becoming familiar instantly. With glass surfaces so thin, it seems as if the fragrance is suspended in the palm, creating a magical and unforgettable sensation. The Idôle bottle represents boldness, determination, and commitment – a blank page ready to be filled with infinite possibilities and dreams. Its timeless appeal ensures it remains impervious to fleeting trends.
The creation of Idôle, a feminine adventure:
Idôle is the collective creation of three exceptional female perfumers from three different continents: Shyamala Maisondieu, Nadège Le Garlantezec, and Adriana Medina. United by their passion for fragrance and their desire to craft a universal addiction, these perfumers combined their unique talents to create the original clean accord that defines Idôle. Shyamala Maisondieu’s profound connection with nature influenced the radiant floral heart of the fragrance, where the proportions of various roses and jasmine converge to create a natural glow. Nadège Le Garlantezec’s meticulousness and adherence to perfumery traditions enabled her to find the perfect balance between patchouli and musks, resulting in Idôle’s lingering, full-bodied white chypre scent. Adriana Medina’s sparkling and spontaneous personality shines through in the fragrance’s opening allure, where invigorating bergamot enhances the juicy accents of a pear note. This close-knit collaboration birthed the first clean floral chypre on the fragrance market – a universal addiction created by women, for every woman.
Mumbai: Friendship Day, celebrated on the first Sunday of August, is a special occasion dedicated to cherishing the bond of friendship and honoring the valuable relationships in our lives. Over the years, this day has become an opportunity for brands to showcase their creativity and connect with their audience on a deeper level. Many brands have seized this occasion to launch new products and captivating campaigns that center around the theme of friendship. From heartwarming commercials featuring friends’ adventures to limited edition products symbolising friendship, brands have leveraged Friendship Day to engage consumers and strengthen their brand presence. This strategic approach not only adds a touch of sentiment to marketing efforts but also fosters a sense of loyalty and emotional connection among customers.
Here’s how brands have planned to celebrate this year’s Friendship Day.
Godrej L’Affaire
As we navigate through the ups and downs of life, we often tend to overlook the significance of the first and the most enduring friendship – the one formed with our families. To celebrate this cherished connection, Godrej L’Affaire, the experiential-owned media lifestyle platform by Godrej Industries Ltd and Associate Companies (GILAC), presents a heartwarming Friendship’s Day digital film. Conceptualised and created by the Godrej corporate brand & communications team, the film is a poignant reminder of the irreplaceable role families play in shaping lives and being the foundation of one’s personal support system.
Each scene in this captivating film weaves together a mosaic of family moments – a collage of laughter, guidance, and shared experiences. It stands as a tribute to the enduring friendships nurtured within families, the foundation upon which a lifetime of connections is built.
ShareChat app, India’s leading multilingual social media platform has recently unveiled a heartwarming topical film titled “Dosti Ke Trends,” celebrating the timeless essence of friendship in the fast-paced world of today. In this modern era, where everyone is caught up in the hustle and bustle of life, social media has become a lifeline, keeping friends connected despite their busy schedules.
In a touching portrayal of friendship, the topical film serves as a heartfelt message from the narrator to his busy friend. Despite the challenges of work and daily responsibilities, physical meet-ups for fun and cherished moments may be limited – no more fooling around outside the house or sharing delicious parathas or smashing birthday cakes. The dream of a Goa trip might be on hold, but the narrator assures that the bond remains unwavering virtually. Sending humorous memes, tagging in exciting Goa posts, engaging in heartfelt video calls with both the friend and their mother, and sharing breaking news headlines, the narrator pledges to stand by their side, bridging any distance. In this digital era of friendship, the film beautifully captures the essence of an ever-present and strong connection that continues to thrive between friends.
Max Fashion
Introducing its new campaign, ‘Friendship Beyond Words,’ on the occasion of International Friendship Day, Max Fashion amplifies its brand belief of fostering genuine connections with customers and their commitment towards creating equal work opportunities for all, including people with special needs. The campaign is being extensively promoted through various social media platforms, and in-store displays across Max Fashion’s numerous outlets.
The film #FriendshipBeyondWords, released on Max Fashion’s digital platforms, has over 10 Million views across Instagram, YouTube and Facebook. The heartening one-minute film opens with a young boy, Ved, entering a Max Fashion store with his parents. He runs inside the store to meet the Max staff he is friends with, who is specially-abled. They greet each other with a lot of warmth and Ved goes on to wish her “Happy Friendship Day” in sign-language. The girl gets emotional and gives Ved a hug, while breaking out in a smile. She then goes on to ask him where her friendship band is, and Ved places it on her wrists.
The Friendship Day campaign has been conceptualised under, ‘Max Cares’ initiative, to make a positive impact on society and demonstrate the brand’s commitment to giving back to the community. Max has recruited 1000+ specially abled people since 2011, accounting for more than 5% of their total workforce.
Crocs
This Friendship’s Day, there’s no better gift than a pair of ever-green classic clogs from Crocs to celebrate the uniqueness and comfort that each friend adds to your life. Crocs are not just shoes but a canvas for self expression and a symbol of camaraderie. Their appeal lies in personalisation, thanks to the playful Jibbitz charms that can be added to bring out your very own quirky persona. Whether it’s a childhood toon, your sun sign or an initial representing your shared memories, Jibbitz allow you to create a personalised gift that reflects the one-of-a-kind friendship you cherish.
Apart from their personalisation, Crocs are known for their exceptional comfort and functionality. Designed with lightweight and flexible Croslite material, these shoes provide a cloud-like cushioning experience for everyday wear. Whether you’re spending the day exploring a new city, hanging out at home, or enjoying an outdoor adventure, Crocs ensure that your feet stay happy and supported throughout. The versatility of Crocs makes them the perfect go-to footwear choice for any occasion, making your Friendship’s Day gift both practical and heartfelt. As your friends slip into their customised Crocs, they’ll be reminded of the joyous moments you’ve shared and the comfortable foundation of your unbreakable friendship.
Goibibo
In the spirit of Friendship Day, Goibibo has unveiled its latest campaign #FriendsWithBenefits – emphasising the value of friendships sprinkled with some unreal perks. The new campaign reintroduces a new way to earn more from Goibibo’s acclaimed goCash initiative with the launch of the SyncN’Cash feature.
Through brief humorous anecdotes of three GenZ/millennials, the campaign video sheds light on the struggles of today’s youth in different social settings as they seek out friendships that offer something extra. Their experiences are recorded in a documentary style piece to camera, with the voice of the interviewer in the background. With each of them failing in their search, they are introduced to Goibibo’s SyncN’Cash initiative by the interviewer who steps into the frame to show how syncing their contacts within the Goibibo app can be the answer they were looking for. This enticing offer of cashback on every booking ID serves as a compelling proposition and is expected to bring more users to the Goibibo platform.
Milaap
Milaap, one of India’s largest crowdfunding platforms, has launched a heartwarming video campaign, #MakeKindnessAHabit, to mark the celebration of Friendship’s Day which falls on Sunday, 6 August. The video campaign aims to revive the bygone concept of a pen-pal amongst children and promotes kindness and friendship. As part of this initiative, a group of underprivileged children from Need Base India wrote heartfelt letters addressed to young cancer patients at Narayana Hospital in Bangalore, with the intent to bring surprise, joy, and support to their lives during their challenging journey.
To celebrate this global occasion, Milaap organised a special letter-writing session in collaboration with Daakroom for children from the NGO, where they expressed their thoughts and wishes through colourful letters and cards dedicated to the young cancer warriors. The heartwarming video also captures the children posting their letters in a traditional red mailbox, which were then delivered to the doorstep of the hospital. Along with the letters, the young cancer patients received surprise bags filled with thoughtful goodies and friendship bands to strengthen their bond with their newfound friends
Domino’s
Domino’s, India’s foremost pizza chain, is thrilled to announce its latest campaign, #YourBestiesTreat, a tribute to the ever-evolving world of Gen Z’s friendship culture. Embracing the inherent charm of meme culture, Domino’s celebrates the cherished moments shared with friends over a scrumptious pizza, and the role of memes in immortalizing these fun-filled memories.
In today’s digitally connected world, memes have become an intrinsic part of Gen Z’s daily lives, functioning as their unique love language of friendship. Understanding the significance of these quirky visuals, Domino’s campaign #YourBestiesTreat sets out to reveal the delightful blend of pizza and memes, showcasing how these seemingly unrelated entities create the perfect recipe for an unforgettable bonding experience.
To further amplify the campaign’s reach and celebrate the Gen Z spirit, Domino’s has partnered with popular social media influencers and meme creators who have amassed a massive following by mastering the art of meme culture. These influencers will curate exclusive meme content that showcases the delightful blend of pizza and friendship, resonating with audiences across various social media platforms. The brand is also giving away ‘free pizzas’ for an entire year to a select few people and their besties if they order from Domino’s app during the friendship weekend.
Mumbai: Cult.fit, India’s leading health and fitness brand, today announced Ranveer Singh as its brand ambassador. The association between cult.fit and Ranveer Singh marks a significant milestone in the fitness industry, promising to excite and motivate millions of Indians to start their fitness journey. As part of the collaboration, cult.fit plans to leverage the actor’s infectious, one of a kind social energy and commitment to a healthy and fit routine in a series of fitness initiatives and campaigns.
While recent studies have shown that only a small fraction of the Indian population engages in fitness activities, there is growing awareness on the need and benefits of an active lifestyle post-pandemic. Cult.fit has consistently worked towards raising awareness, encouraging participation and providing access to a range of fitness and sports solutions, while making fitness easy, exciting and inclusive. The strategic association with Ranveer is envisioned to highlight how fitness can be fun and engaging, and to motivate more people across the country to get active.
“Ranveer Singh is known for his sportive spirit, unparalleled energy and passion for fitness, all of which perfectly align with the thinking and vision of our brand. Through this association we aim to amplify cult.fit’s message to reach a wider audience while making fitness more accessible and enjoyable for everyone. Given his ability to connect with people organically, we believe that Ranveer is the ideal fit for cult.fit.” said cult.fit head Naresh Krishnaswamy.
Ranveer Singh takes on the role of cult.fit’s motivator In chief, as he cheekily busts cliched routes to motivate people to participate in fitness activities. Going beyond the conventional role of brand ambassadorship, Ranveer’s engagement transcends pure play brand engagement, to be an omnipresent champion for fitness in his inimitable style, driving people to enjoy their workouts. His commitment to the association is highlighted by the fact that he has also become a shareholder in Curefit.
As part of this collaboration, Ranveer Singh will feature in a series of innovative formats across the brand’s on-ground and digital assets, such as the cult.fit app, centers and social media to encourage Indians to prioritise their fitness. Cult.fit will leverage Ranveer’s mass appeal to create awareness about the importance of an active lifestyle and the benefits of choosing cult.fit as a trusted partner on this transformative journey.
Speaking about his collaboration with cult.fit Ranveer Singh said, “I am delighted to be associated with cult.fit, as a brand ambassador and shareholder, as we strive towards breaking stereotypes around fitness and making it more accessible to all. I strongly believe in the power of physical well-being, which is all about being fit beyond mere aesthetics. Fitness has been an integral part of my routine. As motivator in chief at cult.fit, I look forward to encouraging more people to shift towards an active and healthy lifestyle and embark on their own fitness journeys”.
Mumbai: Essilor, the leading brand in prescription lenses worldwide , has announced legendary cricketer and global sports icon Virat Kohli as its India brand ambassador.
This strategic partnership signifies a powerful alliance with both entities having remarkable legacies. Essilor is a world leader in Opthalmic Industry, with over 170 years of technological innovations and state of the art manufacturing facilities, meeting consumer needs across age groups around the world. Virat Kohli, a living legend, and a role model to millions, has been at the top of cricketing world with exceptional performance standards and work ethics, right from when he led India under-19 team to World Cup victory in 2008.
Essilor will roll out a multi-media campaign, featuring Virat Kohli, which will bring to life the value proposition of Essilor’s brands. The campaign showcases a strong portfolio of innovative brands – Stellest, Eyezen and Varilux being lenses which meet all vision correction needs across age groups and Crizal being the famous invisible shield protecting the lenses. A combination that offers complete protection against all enemies of clear vision, so that wearer vision is at its full potential.
EssilorLuxottica South Asia country head Narasimhan Narayanan said, “Virat Kohli’s appeal and pursuit of excellence are aligned to Essilor’s commitment to innovation and quality. His credibility and popularity among diverse demographics will help raise awareness about the significance of clear and healthy vision at all ages, while emphasising Essilor’s innovative technology and superior line of products. This is the start of a new and exciting chapter as we remain committed to create a testament to the brand’s dedication to empowering individuals to see the world with clarity and confidence.”
Talking about his new innings with Essilor, Virat Kohli said, “I am delighted to be associated with Essilor, a brand that has been at the forefront of revolutionising vision care globally. Eyeglasses are an integral part of my life and I identify with having clear vision, whether on or off the field. Being an Essilor brand ambassador has educated me and allowed me to know more about vision care and how each lens is different to address individual vision needs.”
Network Advertising is the creative agency behind the campaign with Virat Kohli. The integrated marketing campaign will be released across channels such as social, digital, and print for audiences across the country.
Network Advertising chief creative officer Akashneel Dasgupta commented, “Essilor has for long been helping us see better without being seen themselves. This campaign is the first effort by the brand to make people aware of the mother brand. In Virat, the brand found a great fit as someone who embodies the same professionalism and excellence as Essilor. Someone who is extremely passionate and exuberant while having a calming, reassuring presence. What really matters is having the right vision. Be it Virat or Essilor.”
Mumbai: Chumbak, a homegrown lifestyle brand known for its vibrant designs across home & accessories, is thrilled to announce the launch of its highly anticipated smartwatch on Amazon India, Starting at Rs 2499. Available on Amazon Fashion The innovative timepiece merges design and technology seamlessly, offering a must-have accessory for the modern woman.
The Chumbak smartwatch is launched in four bands and two styles of aluminium watch cases, designed in Chumbak’s signature flora & fauna motifs and colours. The smartwatch comes with Bluetooth calling,100 customizable watch faces, is lightweight with a 1.83-inch HD display, and 24 x 7 Health tracking that monitors menstrual cycle, blood oxygen, heart rate, and BP. The watch seamlessly integrates with Android 5.0, IOS 9.0 or above.
Chumbak has always been at the forefront of creating joyful and eye-catching products that resonate with their consumers and the introduction of the Chumbak Smartwatch represents the brand’s promising start to expand in the modern tech-lifestyle range.
Furthermore, the Chumbak Smartwatch seamlessly integrates with smartphones via an App which enables real-time notifications for calls, messages, and other push notifications. With its remote camera control feature, capturing perfect selfies or group photos is now easier than ever.
Chumbak, co-founder & director Shubhra Chadda said, “We love to design for our consumer’s evolving lifestyle needs. A smartwatch is synonymous to a woman’s every day, and we wanted to make the accessory more desirable and playful with our fun strap and watch face designs that are vibrant & energetic. We’re thrilled to launch this range on Amazon, making it accessible to millions and we hope the consumer loves it as much we do”.
Amazon Fashion India director and head Saurabh Srivastava expressed, “We are thrilled to launch Chumbak’s new Smartwatch on Amazon.in during our ‘Great Freedom Festival’ from 4 – 8 August 2023. The new Smartwatch by Chumbak is an innovative timepiece that flawlessly blends design and technology and is a must-have accessory for the modern woman, offering a seamless integration of style and functionality. At Amazon Fashion, we constantly provide our customers with an opportunity to elevate their style and stay connected with cutting-edge technology at great value and convenience”.
Mumbai: Dyson, the global technology company, has named Deepika Padukone as a Hair Care technologies brand ambassador. Through this partnership, Dyson aims to increase awareness around the importance of maintaining hair health, while continuing to drive relevance for Dyson’s technologically advanced styling tools.
Dyson has consistently invested in pioneering technology. Seven years ago, it revolutionised hair care with the launch of the Dyson Supersonic hairdryer – a machine which uses fast, controlled airflow and intelligent heat control to dry hair quickly, whilst keeping hair strong and healthy. Since then, Dyson has developed a range of styling tools engineered to provide superior styles for all hair types, limiting exposure to extreme heat damage. The performance of Dyson styling tools stems from over a decade of research – from the hair’s structure to airflow dynamics – while understanding the effect of thermal, mechanical and chemical damage.
Dyson India managing director Ankit Jain said, “We are pleased to partner with Deepika Padukone. Combining cutting-edge engineering and forward-thinking design, Dyson Hair Care technologies have and will continue to revolutionize the way we care for and style our hair. Our association with Deepika will further amplify conversations on versatile, healthy everyday styling suited for all hair types”.
Dyson Hair Care brand ambassador Deepika Padukone on her association said, “I’ve always believed that a hairstyle can make or break a look. Dyson’s commitment to innovation and focus on delivering advanced technology for healthier hair styling has always resonated with me and I truly believe that this association will inspire people to achieve superior hair styles while also caring for the health of their hair”.
Renowned for pushing boundaries and embodying elegance and sophistication, Deepika is known for her expression of individuality that she embraces in her craft. She is also a strong believer in making skin and hair care routines simpler, joyful and effective with high-performance products backed by science. This aligns seamlessly with Dyson’s vision for redefining the hair styling experience with innovative engineering for every hair type, creating superior styles while avoiding heat damage.
Research sits at Dyson’s core
Dyson’s approach to styling is rooted in advanced science and technology. To expand and accelerate research and technology development across the beauty portfolio, Dyson announced plans to launch 20 new beauty products in the next four years along with a recently committed half a billion GBP. This investment will create new lab spaces to both sharpen Dyson’s understanding of global hair types and damage, while also supporting the continued diversification of Dyson’s beauty technology. With the aim to seamlessly marry the world of science and technology with health and beauty, Dyson has introduced solutions meant for all hair types. The Hair Care range which includes the Dyson Corrale straightener, Dyson Supersonic hairdryer and Dyson Airwrap multi-styler, is the result of years of research and product development of Dyson hair engineers.
Across Dyson’s four technology campuses, 6,000 engineers and scientists have access to hundreds of laboratories. These spaces allow for rigorous testing of new ideas and technologies 24 hours a day.
Developing technology for all hair types remains a crucial focus for R&D teams at Dyson. To truly understand how all hair types behave, and continue to identify better, healthier ways to style, Dyson Engineers develop test rigs and employ state-of-the-art equipment. Machineries such as scanning electron microscopes, thermal cameras and airflow laser smoke machines help engineers better understand the impact of hair damage, global hair types and the effects of high-speed airflow.
Mumbai: Myprotein, the world’s No.1 online sports nutrition brand, announces the launch of its Personal Trainer Program in India. This innovative program aims to empower fitness trainers by offering them an opportunity to attain considerable commissions and gain exclusive access to merchandise, products, and events.
Furthermore, engagement in the Myprotein Personal Trainer program grants trainers monthly promotions and exclusive discounts, enabling them to extend these benefits to their valued clientele. Initiated globally, the program has partnered with over 668 personal trainers in the UK, US & Australia.
By aligning with Myprotein, trainers will gain access to a wide range of premium supplements and sports nutrition products, enhancing their ability to provide comprehensive and effective fitness solutions.
Under the PT program, qualified trainers will be able to earn a commission by recommending Myprotein products to their clients. In addition to generous commissions, trainers will also be given access to global networking opportunities, early access to product releases, invitations to special events and much more.
The Personal Trainer program will reward trainers based on their performance and contribution. As trainers achieve specific sales milestones, they will unlock a variety of exciting benefits, ranging from product vouchers worth Rs 5,000 – Rs 20,000 and commissions on all sales.
Myprotein emerging markets regional marketing manager Sanya Chhabra said, “We are thrilled to unveil the Personal Trainer Scheme in India, which empowers fitness professionals by offering a platform to enhance their earnings and deliver exclusive benefits to their clients. With the Personal Trainer scheme, our goal is to ignite an Indian health movement that empowers individuals to embrace a healthier and more active lifestyle. In addition to supporting the personal trainers, we aim to cultivate a vibrant community where everyone actively embraces a proactive approach to health and well-being.”
Employing a meticulous selection process to ensure those with the highest level of expertise qualify for the Personal Trainer program, fitness trainers will be required to submit their qualifications by visiting the below link: Myprotein PT Scheme
Mumbai: The Moms Co, India’s leading toxin-free & natural personal care D2C Mother & baby brand is proud to announce the launch of India’s first Mompreneurs initiative & show – The Hunt for India’s Top Mom-led Start-ups, a groundbreaking initiative designed to empower and mentor mom micro entrepreneurs from across India. Powered by prominent partnerships from FICCI Flo & Aspire for Her, The Moms Co Mompreneurs show, the brand aims to provide a platform that makes the journey for mompreneurs smoother, fosters crucial conversations, addresses challenges, and cultivates an environment where moms can truly thrive.
For the first time ever, India’s top leaders & entrepreneurs who are mothers themselves like Manmeet Kaur Nanda, (joint secretary, department for promotion of industry and internal trade, ministry of commerce and industry), Anjali Bansal (founder, Partner Avaana Climate and Sustainability Fund, board member Tata Power, Nestle, ONDC), Radhika Gupta (MD & CEO, Edelwiess MF and Vice Chairperson, AMFI), Lizzie Chapman (co-founder ZestMoney), Suhasini Sampath (co-founder & CEO, Yoga Bar), Sairee Chahal (founder & CEO, Sheroes & Mahila Money), Radhika Ghai (India’s first female unicorn founder, founder & CEO, Kindlife), Lakshmi N Potluri (co-founder Jabong, investor at B Capital), Shivani Poddar (co-founder, FabAlley), Deepshikha Deshmukh (producer, Pooja Entertainment), Ankita Vashishtha (founder StrongHer Ventures & SahaFund), Neelu Khatri (co-founder, Akasa Air) and Sonam Jain (partner, Convivialité Ventures India) will be part of the initiative’s advisory board and will be mentoring, judging & co investing in the budding Mompreneurs over the next 12 weeks. The advisory board and jury will also comprise of the co-founder of The Moms Co Malika Sadani along with the Good Glamm Group’s Co-founders & senior leadership who are mothers comprising Priyanka Gill (group co-founder, Good Glamm Group & CEO, Good Media Co), Naiyya Saggi (group co-founder, Good Glamm Group & CEO, Good Community), Sukhleen Aneja (CEO, Good Brands Co) & Disha Sanghvi (director, Good Glamm Group).
The Moms Co Mompreneurs Show aims to unleash a revolution and provide a platform dedicated to mompreneurs to empower these remarkable women to pursue their entrepreneurial dreams confidently. The Moms Co Mompreneurs Show will also be India’s first-in-market reality show, focusing purely on mothers and giving them a platform to spread awareness and make their business dreams a reality. Any mom entrepreneur over 18 years of age and a resident of India can participate. The series will track journeys of Mompreneurs from all corners of India, from grassroots level residential societies to vast landscapes, seeking their potential and sharing their inspiring stories. The top three winners of The Moms Co Mompreneurs Show will also receive financial and marketing grants of up to Rs 1cr from The Good Glamm Group and a chance to get co-investments from members of the advisory board and jury.
Speaking on the launch, Naiyya Saggi, Group co-founder, Good Glamm Group and CEO, The Good Community, said, “We are thrilled to announce the launch of The Moms Co Mompreneurs Initiative and Show. We aim to reach the millions of moms who are aspiring to scale as entrepreneurs and support them in their pursuit of their entrepreneurial dreams. At the Good Glamm Group, we are providing a plug and play unique ecosystem at scale for mom entrepreneurs to build off through our parenting assets which are amongst the largest in South Asia, access to capital and reach with relevant customers, communities and audiences. We are kickstarting the support by building an ecosystem of inspiration by sharing real stories of India’s top entrepreneurs who are mothers. We are also deeply grateful for the unprecedented support shown by India’s top leaders and entrepreneurs who are moms themselves in giving their time and expertise to support this initiative. Our partners FICCI Flo & Aspire for Her will help with training all Mompreneurs across multiple business workshops. We believe this to be a critical nation building initiative & a step to create a world where moms can meet their personal and professional aspiration”
“We are excited to launch India’s first Mompreneurs Show, an empowering platform for mom entrepreneurs and thank our partners FICCI Flo & Aspire For Her for supporting our initiative. Our aim is to provide a supportive ecosystem where mothers can find the motivation, mentorship, funding, and tools they need to confidently pursue their entrepreneurial dreams. Through this groundbreaking initiative, we are fostering crucial conversations, addressing challenges, and cultivating an environment where moms can truly thrive. We believe in unleashing a revolution and giving mothers the platform they deserve to make their business dreams a reality. The Moms Co. invites all mompreneurs across India to participate in this incredible journey of empowerment and growth. Together, we hope to redefine the entrepreneurial landscape and celebrate the remarkable women who are building businesses while nurturing their children.” added Good Brands Co., The Good Glamm Group CEO Sukhleen Aneja.
The first leg of the show will begin with The Moms Co. Mompreneurs Legends podcast, India’s first change agent series dedicated to transforming the narrative in the business world of what it means to be a leader and an entrepreneur who is also a mother. This podcast series is an essential component of our trailblazing initiative, as it goes beyond merely showcasing success stories and focuses on fostering meaningful & practical conversations surrounding the realities, opportunities and leadership lessons shared by India’s top by entrepreneurs who are moms as well The podcast moderated by Naiyya Saggi Co-founder, Good Glamm Group and CEO the Good Community features trailblazers such as Neelu Khatri (co-founder, Akasa Air), Faye D’Souza (news anchor & journalist), Aarti Gill (CEO & co-founder, OZiva), Priti Rathi Gupta (founder, LXME), Jeevika Tyagi (founder, aastey), Sarah Sham (founder, Essajees Atelier), Pooja Jauhari (former Group CEO – VML Y&R India, former CEO, Glitch, co-founder EMoMee World) and Ashi Dua (founder Flying Unicorn Entertainment and Cannes winner). From achieving peak professional potential while choosing to also be a mother to funding conversations, marketing strategies, and personal growth, the podcast will delve into the multifaceted aspects of being a mompreneur. It will equip listeners with actionable knowledge and tools to enhance their ventures and help them thrive in the competitive business landscape.
Additionally, after the launch and initial episodes featuring prominent Mompreneurs, the podcast will continue its journey by welcoming upcoming and aspiring Mompreneurs who are part of the show to share their unique stories and experiences. As the first leg of the show sets the stage for transforming the narrative of motherhood in entrepreneurship, subsequent episodes will shine a spotlight on emerging leaders, offering them a platform to showcase their remarkable journeys and entrepreneurial aspirations.
The Moms Co. Mompreneurs Show is more than just a show it is a transformative platform that propels remarkable women towards greatness, nurturing their entrepreneurial dreams and empowering them to leave an indelible mark on the world. It celebrates the tremendous potential and invaluable contributions of mompreneurs to the vibrant business ecosystem.
Mumbai: CaratLane, India’s leading omni-channel jewellery brand, has expanded its portfolio with the introduction of convertible jewellery with Switch by CaratLane. Convertible jewellery is often referred to as clever jewellery as it includes pieces that can be adapted for different occasions or purposes. Extending the idea, CaratLane’s convertible jewellery collection is designed exclusively for the modern, ambitious woman; it includes versatile pieces that seamlessly transition from one look to another, embodying the spirit of her dynamic lifestyle. From office to dinner parties and gym to brunch, this collection of versatile pieces effortlessly adapts to various occasions, empowering women to express their style and grace throughout the day.
Crafted in exquisite 14k gold, Switch comprises 15 stunning designs in earrings and necklaces, offering a seamless blend of elegance and functionality. The versatility of each piece adds up to create an impeccable on-the-go collection for any occasion. With most pieces priced below Rs 50,000, this collection is a true testament to CaratLane’s commitment to delivering exceptional craftsmanship and style at affordable prices.
Talking about the collection, CaratLane head of design and merchandise Kinnari Shah said, “We recognised that our customers lead dynamic lives, juggling multiple roles throughout the day. The problem they faced was the need to change jewellery frequently for various occasions. That’s when we conceptualised Switch by CaratLane, a convertible jewellery line, as the perfect solution to their ever-changing needs. Making smart use of magnets, we have ensured that each piece can be worn in two ways, adapting effortlessly without compromising on the look or price. Now, our customers can enjoy the convenience of stunning, versatile designs that switch from this to that, celebrating the hustler in you!”
