Category: Brands

Mumbai: Taco Bell, the world’s leading Mexican-inspired restaurant brand has announced the launch of its crazy and delicious Indian Desi Menu- an extraordinary flavour medley that bridges the gap between Mexican-inspired QSR offerings and the diverse tastes of Indian audiences. This unique menu, consisting of three enticing new flavorful premium tacos, has been specially innovated to resonate with the assorted palates across India.

The Indian Desi Menu features a tantalizing array of delectable offerings. Consumers can savor the rich and creamy Paneer Makhni Taco, the indulgent delight of a Butter Chicken Taco or relish the succulent Chicken Seekh Kebab Taco. Each product has been meticulously prepared with a heavenly blend of proprietary ingredients, perfectly paired with a medley of fresh veggies, all lovingly nestled in warm and pillowy chalupa bread or served in a delightfully soft shell. An unforgettable blend of bold and diverse flavors, the Indian Desi Menu is available at all Taco Bell restaurants across India starting at just Rs 165.

Commenting on the introduction of the new offering, Taco Bell’s exclusive franchise partner in India, Burman Hospitality Private Limited director Gaurav Burman said, “Taco Bell India has consistently strived to establish itself as one of the most innovative QSR in the country.  With the introduction of the ‘Indian Desi Menu’ we are thrilled to offer our consumers something culturally desi, crazy and delicious. This innovative menu is a testament to our commitment to crafting exceptional experiences that resonate with the diverse and vibrant tastes of the Indian audience. As we continue to expand our footprint across the country, it becomes imperative to bring about an offering that bridges the gap between the rich flavours of Indian cuisine and the beloved taco concept Taco Bell is renowned for. We invite everyone to come and savour this exceptional taco adventure as we aim to leave an indelible mark on our customers’ taste buds.”

The Indian Desi Menu promises a gastronomic adventure like no other, featuring deliciously decadent creations. The brand is excited to introduce a captivating digital campaign, bringing the tantalizing menu to life through a digital film that will be unveiled across various social media platforms. This innovative offering is sure to delight taco enthusiasts across the nation, presenting them with a flavorful journey that is both familiar and fresh.

Mumbai: Mensa Brands’ Ishin, the contemporary ethnic wear brand, is creating a buzz with the launch of its latest collection, ‘Rumi’. This captivating assortment offers a curated selection of high-quality ethnic wear, thoughtfully crafted to empower the modern Indian woman.

The newly launched collection showcases a perfect fusion of traditional Indian elements with modern aesthetics, resonating with the tastes of the contemporary woman. Renowned Bollywood actress Bhumi Pednekar joins as the brand ambassador for Ishin. Her association embodies the essence of the collection, representing the values of elegance and charisma that resonate with every woman. The brand’s carefully curated collection offers affordable prices, making exquisite designs accessible to all.

Looking ahead to a bright future and a horizon of exciting opportunities for Ishin, Mensa Brands founder & CEO Ananth Narayanan expressed, “We are thrilled to be a part of Ishin’s journey in the ever-growing ethnic occasion wear market. With Ishin’s commitment to delivering high-quality clothing that celebrates the essence of the modern Indian woman, we have witnessed remarkable progress. Now, as we welcome Bhumi Pednekar as the brand ambassador, we are confident that her charisma will add a touch of allure to Ishin’s captivating collection.”

Commenting on her association with Ishin, Pednekar expressed, “I am super stoked to be a part of Ishin’s latest collection, Rumi. Every outfit I wear is a celebration of my individuality and makes me who I am. Ishin brings out the true essence of me – a fusion of Indian traditions and modern chic. This collection is a reflection of the contemporary Indian woman’s spirit, combining elegance and grace with a touch of playful experimentation. Each outfit in the collection exudes versatility, allowing me to effortlessly transition from day to night, making every moment a celebration of my unique style.”

Founded in 2012 as a saree business, Ishin quickly recognized the need for high-quality, affordable Indian ethnic wear that resonated with the fashion dynamism of today’s Indian woman. Since then, the brand has grown exponentially, catering to the wardrobe needs of women across the country. After being acquired in 2019 by Mensa Brands, Ishin expanded its presence across major platforms like Myntra, Ajio, Amazon, Flipkart, Tata Cliq, and Nykaa, offering a complete wardrobe solution in the indo-western space.

In an exciting leap into the future, Ishin is set to redefine its path with transformative initiatives. Enhancing the shopping experience, the brand is seamlessly merging online and offline realms for easy access. Beyond borders, Ishin aims to introduce its signature fusion of Indian aesthetics and modern elegance to markets in the Middle East and America. Anchored in innovation, Ishin is committed to reshaping ethnic fashion using technology and creativity. This vision harmonises with the evolving spirit of the modern Indian woman.

Mumbai: 99 Pancakes, India’s first QSR in the pancake segment, has created an innovative menu dedicated to India’s favourite animated supercop, Little Singham, on his birthday. The special curated menu is named “Little Singham Ka Blockbuster Birthday”. The QSR brand is celebrating the birthday of the popular cartoon character Little Singham from August 15 to August 25.

A fun-filled celebration is in store for Little Singham’s birthday with a variety of unique treats and delights, including Panja Attack Pancakes, Atta Majhi Satakli Waffles, and Sher Ka Dum Hot Chocolate. These special pancakes are available at a discount of 30%, while the waffles and Hot Chocolate are available at a discount of 15 per cent.

The unique menu will be available across outlets located in Mumbai, Pune, Nasik, and Hyderabad. Moreover, the pancake QSR has launched the hashtags #LittleSinghamBirthdayAt99Pancakes and #LittleSinghamKaBlockbusterBirthday for celebrating Little Singham’s birthday.

As Little Singham enters its sixth year, it continues to be an icon for children nationwide as an example of bravery and determination.

Warner Bros. Discovery – South Asia head of marketing Azmat Jagmag said, “We are excited to collaborate with 99 Pancakes in creating an extraordinary birthday celebration for Little Singham. Our partnership with 99 Pancakes not only amplifies the excitement but also provides a platform to connect with an even wider range of Little Singham fans across India.”

Commenting on the collaboration with Warner Bros Discovery, 99 Pancakes head of marketing Renuka Chalekar said, “We’re super excited to have teamed up with Pogo’s beloved cartoon character Little Singham to create a magical fusion of flavors and fun. This collaboration is mainly targeted towards our junior audience and promises to transport them to a world where delectable desserts meet animated adventures, where every bite is as delightful as every scene. We believe that the synergy between these two iconic brands will not only satisfy your little one’s cravings but also ignite their imagination.”

Mumbai: Sharief Bhai, a brand from the house of Curefoods and a winner of multiple awards for its legendary Biryani announced its milestone of onboarding esteemed Indian cricketer T. Natarajan as its brand ambassador, today. A distinguished name in the world of cricket, T. Natarajan brings his remarkable achievements and indomitable spirit to enhance the essence of Sharief Bhai’s culinary legacy with this announcement.

Popularly known as T. Natarajan or also Thangarasu Natarajan, the cricketer was born on 4 April 1991 in Chinnappampatti, a village near Salem in Tamil Nadu. He entered the world of cricket in December 2020, when he was named as one of the four additional bowlers to travel with, the Indian cricket team to their tour to Australia. His journey from humble beginnings to international cricket is a story of determination and passion, which has made him emerge as a popular star in the realm of Indian cricket.

Currently representing Sunrisers Hyderabad in the Indian Premier League (IPL), he achieved a historic feat during India’s 2020–21 tour of Australia by becoming the first Indian cricketer to debut across all three formats in the same tour. The collaboration between T. Natarajan and Sharief Bhai signifies a union of values – excellence, authenticity, and a deep connection to one’s cultural roots. As the brand ambassador, T. Natarajan will further accentuate the essence of Sharief Bhai’s classic flavours and genuine hospitality.

“I am thrilled to be a part of the Sharief Bhai family as its brand ambassador, for a brand that resonates with my love for biryani, an authentic taste and culture,” expressed Natarajan. “Just as cricket brings diverse people together, food unites us Indians too. Biryani holds a special place in India’s diverse culinary heritage, and Sharief Bhai beautifully encapsulates the essence of this cherished tradition. I am grateful to the brand for bestowing me with this opportunity and look forward to celebrating the flavours of Sharief Bhai that would harmoniously unite a wider audience.”

Curefoods, chief business officer Gokul Kandhi shared his enthusiasm about the collaboration, saying, “T. Natarajan’s journey and dedication mirror the essence of Sharief Bhai – a commitment to excellence and heritage. Natarajan’s prowess on the field has earned him respect and admiration across the entire country. We are honoured to have him as our brand ambassador and while he supports us in this journey, we look forward to embarking a fruitful partnership.”

The cricketer also graced the launch of Sharief Bhai’s traditional restaurant in Coimbatore, where he actively participated in the event by conducting the inauguration and ribbon-cutting ceremony at a restaurant while additionally engaging in a meet-and-greet session with the guests.

Mumbai: ITC believes that brands must serve a larger societal purpose and leverage the substantial market interventions to positively influence social change. This belief drives our efforts to build purpose-led brands. Several of ITC’s brands lead purposeful initiatives in areas that can make a meaningful difference. The ‘Mangaldeep’ brand is empanelling visually impaired persons as fragrance testers, fostering a life of dignity and hope. ‘Fiama’ espouses the cause of addressing mental health issues. ‘Vivel’ champions women’s empowerment. The ‘Savlon Swasth India’ programme which orchestrates hygiene behaviour, has covered over 8,000 schools reaching out to over 2 million students. ‘Classmate All Rounder’ programme aims at holistic skill development, covering over 3,00,000 school students. ‘YiPPee!’s Terra programme upcycles post-consumer plastic wrapper waste into attractive laptop sleeves, tote bags and so on.

ITC combines agile competitiveness with environmental sustainability and livelihood generation

Corporates have both an economic and a social purpose. Hence, the path to future progress necessitates business strategies that not only address such uncertainties but also the underlying fault-lines of social inequity and environmental threats. This realisation led ITC to embrace a paradigm of responsible competitiveness, that combines agile competitiveness with environmental sustainability and livelihood generation.

ITC continues its stellar contribution to environmental and social capital as we complete 20 years of sustainability reporting. You will draw immense pride that 12 of your company’s hotels and the data centre “ITC Sankhya” became the first in the world to be certified LEED Zero Carbon, with two hotels also receiving the LEED Zero Water distinction. ITC’s businesses and value chains today support over six million livelihoods. The footprint of your company’s CSR projects spans over 300 districts in 27 States/Union Territories and reaches out to over 7.5 million people of which nearly 5 million are women. Several more milestones in sustainability performance have been crossed, which I will detail in a subsequent section.  

ITC’s two-horizon approach – strengthening current livelihoods and building capabilities for better tomorrow

Over the years, ITC has implemented an impactful Social Investments Programme to catalyse gainful livelihood opportunities for rural communities through a two-horizon approach. Horizon-1 focuses on strengthening current livelihoods of communities, primarily in agriculture and allied sectors whilst Horizon-2 builds capabilities for a better tomorrow. Interventions in areas such as primary education, vocational training, women empowerment, healthcare and others have been progressively scaled up over the years with a transformative impact on the ground.  Pursuing our diversity and inclusion goals, it is heartening that many of our state-of-the-art ICMLs employ a majority of women, ranging between 50-75 per cent of the total workforce.  

ITC sustained its ‘AA’ rating by MSCI-ESG for the fifth consecutive year reinforcing its leadership amongst peers. It is a matter of pride that our innovative initiatives have enabled ITC to be the only company of its size to achieve the global environmental distinction of being carbon, water and solid waste recycling positive for over 18, 21 and 16 years respectively.

In today’s context it is evident that any strategy, which is devoid of addressing the growing societal challenges will be outdated, irrelevant and bound to be short-lived. It is for this reason that ITC has made sustainable and inclusive growth the bedrock of its corporate strategy, crafting innovative business models that work towards building economic, environmental and social capital as a unified approach.

Mumbai: TAM India has released a report on print advertising for the period Jan-Jun 2023 vs Jan-Jun 2022.

Ad Space in first half of 2022-23 grew by 36 per cent and 43 per cent compared to same period of 2021 respectively. In H1 2023, ad space increased five per cent over the corresponding period in 2022.

The education sector dominated with 19 per cent of the ad space share in print medium, followed by services with 16 per cent. Top three sectors together accounted more than 45 per cent share of ad space in print.

Top ten categories together accounted 43 per cent share of ad space in print. Five out of top 10 categories moved up in ranking during Jan-Jun’23. Only retail outlets – jewellers and retail outlets – electronics/durables category maintain its rank in H1 of year 2022-23.

Three out of top ten categories were from retail and education sectors each.

Maruti Suzuki India topped the advertisers’ list in print followed by SBS Biotech. Six of the top ten advertisers from Jan-Jun’22 were still in the Top ten of Jan-Jun’23. Ranking of MG Motors India and Allen Career Institute shot up to the top ten list of Jan-Jun’23 compared to Jan-Jan’22.

Aakash Byjus was the top brand in print during Jan-Jun’23 followed by FIITJEE. During Jan-Jun’23, there were a total over 108k brands advertised in print. Among the top ten, two brands were from personal accessories and durables sectors and three from education sector.

Coaching/competitive exam centre saw the highest ad space growth i.e. 98 per cent increase, followed by multiple courses which grew by 70 per cent during Jan-Jun’23 over Jan-Jun’22 respectively. In terms of growth percentage, ecom-gaming category witnessed highest growth per cent among the top ten i.e. 3.21 times in the Jan-Jun’23.

Over 51k advertisers & over 67k brands exclusively advertised during Jan-Jun’23 in print compared to Jan-Jun’22. Aura Services N V and Lotus365.com were the top exclusive advertiser and brand respectively in Jan-Jun’23 compared to Jan-Jun’22.

Sales promotion advertising covered 29 per cent share of ad space in print during Jan-Jun’23. Among sales promotions, multiple promotion was on top with 47 per cent share of ad space followed by discount promotion. Top two promotions solely covered more than 80 per cent share of ad space during year Jan-Jun’23.

Mumbai: What will never vanish into obscurity? India’s persistent passion for sports & cricket India is set to host the prestigious ICC ODI World Cup for the first time, commencing on 5 October, bringing excitement to sports fans everywhere. Since the 2019 World Cup broke the previous viewership record with 2.6 billion viewers, the 2023 ICC World Cup is expected to bring in a substantially higher audience and will give marketers a chance to shape their brand value through enriching advertising opportunities.

Aligning with Diwali, the biggest Indian festival, the ICC Cricket Tournament will open broader avenues for advertisers and digital marketers to showcase their brands to the huge cricket audience.

Shift of cricket advertising efforts from linear TV to CTV

For previous cricket matches in India, mobile phones and linear TV were the most critical advertising channels for marketers to build a brand. With the higher penetration of CTV devices, it offers advertisers a route to audiences tuned in on a bigger screen.

As per the FICCI-EY report, CTVs in India reached to 10 million in 2022 and are predicted to surpass 40 million by 2025. MiTV (Xiaomi TV) and Samsung dominate the market, with 11 per cent and 10 per cent shipments, respectively. Approximately 83 per cent of smart TV owners consume content via the internet, with 84 per cent of households with more than one person watching CTV at home, according to the 2022 CTV report released by MediaSmart.

Based on BARC reports, 700 million viewers in India watch their sports on smart TVs, with cricket being the frontrunner among various sports. The data from the Interactive Advertising Bureau shows it is estimated that 73 per cent of media buyers and advertisers are shifting their budgets away from linear TV to CTV and OTT. Few CTV players provide an outstream ad solution. The ad will be displayed when the TV is switched on, so users’ focus will not be distracted by the content. Moreover, advertisers can easily track the performance based on the actions the audience takes and how long the video creative is watched.

The demand for advertisers to promote their campaigns on the big screen surges by 30–40 per cent in the festive season. Major industries like FMCG, auto, e-commerce, fin-tech, and consumer durables are focusing their advertising efforts on CTVs to launch their festive campaigns. During the 2019 World Cup, the topmost consumer electronics companies—Samsung, MiTV, Sony, LG, and Panasonic—reported almost a 100% spike in sales of large-screen TVs compared to the previous year.

ICC is a critical window for gaming & e-sports industry

As per KPMG India, the Indian gaming industry is set to reach a revenue of $2.8 billion this year. In Google Playstore India, among Top30 gaming apps in AppAnnie July 2023, 10 per cent of apps are sports-related games. Real money gaming is a key driver for Indian game monetization owing to increasing “willing to pay” users and technological evolution. The average revenue per paying user increased by 11 per cent to reach $20 per year in FY22, with 2 million new paying users being added each month, said BCG 2022.

During the 2023 IPL, MOCA was tapping into the power of the event and successfully helped Winzo, one of the largest gaming platforms in India, greatly expand its user base, and its revenue saw a two-fold increase compared with a pre-IPL period by cooperating with top OEM App Store and premium in-app traffic suppliers.

For India, being a cricket-loving nation, the upcoming ICC World Cup opens up tons of opportunities for marketers in the gaming industry to build brand awareness and drive sales. It is an important time window for gaming apps to make maximum revenue, especially in the real money game category, where the ROI is expected to increase and turn positive before and during cricket matches; however, as I see it, the deposit will drop 50–70 per cent once the match ends.

The first-ever hosting of the ICC in India presents a valuable chance for marketers to capitalise on, especially as it aligns with the festive season when users have additional disposable income to spend. The top priority of the marketers will be to seize users’ attention and elevate engagement with the best performing advertising solutions.

In conclusion, advertising in the ICC will be a hot deal for all the marketers to leverage; however, it will also not be a cakewalk being a part of this group. With a highly desirable space, naturally, the ad rates during the tournament period being telecasted across all platforms will spike by nearly 30–40 per cent. As per industry news, take OTT as an example: select India-only matches shall cost up to Rs 30 lakh per ten seconds.

Making the most coveted spot a challenge for marketers to claim. yet not impossible to achieve. Amid the big fanfare of cricket, fan’s enthusiasm & the festive fervor in the air, this is a prime time for digital marketers to take the plunge & hit it out of the ballpark.

To fully capitalise on the ICC World Cup and elevate brands to new heights, MOCA India vice president Rameshwar Thakur, advises advertisers to strategise media campaigns in advance by pre-booking premium inventory that provides innovative ad formats to showcase brands to a precisely targeted audience at reasonable rates.

This article has been authored by MOCA Technology India vice president Rameshwar Thakur.

Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

In this week’s session, we have Wiggles chief marketing officer Prashant Kohli.

As the chief marketing officer of Wiggles, he leads the company’s overall marketing initiatives and drive consumer engagement. Kohli brings over 15 years of experience to Wiggles and has a sharp skill set spanning across brand and customer experience, community building, integrated media communications and design thinking.

It is under his guidance that Wiggles underwent a rebranding and took on its ‘Lovemark’ identity. Prior to Wiggles, Kohli served at Glitch where he was a part of the leadership team. He has also helped brands like Apple Inc., LinkedIn, HUL, Facebook, Netflix, Disney+ Hotstar, WPP, Diageo and Uber amongst others in solving a variety of business challenges.  He also has 14+ years of experience being a cat dad.

So, without further ado, here it goes…

·         Your Mantra for Life

It’s actually an old song. Lyrics are-

“I hope you never lose your sense of wonder,
You get your fill to eat but always keep that hunger,
May you never take one single breath for granted,
God forbid love ever leave you empty handed,
I hope you still feel small when you stand beside the ocean,
Whenever one door closes I hope one more opens,
Promise me that you’ll give faith a fighting chance,
And when you get the choice to sit it out or dance.

I hope you dance… I hope you dance…”

·         A Book you are currently reading?

1. Winning Middle India by TN Hari

2. Neurodharma by Rick Hanson

·         Your Fitness mantra, especially during the pandemic?

Yoga and Meditation

·         Your comfort food?

Paneer cubes with salt and pepper

·         When the chips are down a quote/ philosophy that keeps you going?

A famous shloka from Bhagwat Gita :

“Karmanye vadhikaraste Ma Phaleshu Kadachana,

Ma Karmaphalaheturbhurma Te Sangostvakarmani”

Translation:

“You have the right to work, but not to the results

Let not fruits of action be your motivation, and do not be attached to inaction”

·         Your guilty pleasure?

Dark Chocolate

·         When was the last time you tried something new?

As recently as my latest professional stint and becoming a father

·         A Life lesson you learnt the hard way?

“Ek Sadhe, Sab Sadhe. Sab Sadhe, Sab Khoye”

If you try and grasp everything, you lose everything. If you simply grasp one thing well, you grasp everything.

·         What gets you excited about life?

My Son. Spirituality. Work.

·         What’s on top of your bucket list?

Trekking the Annapurna circuit with my son

·         If you could give one piece of advice to your younger self, what would it be?

A man is known by the company he keeps. Choose wisely

·         One thing you would most like to change about the world?

Self Awareness

·         An activity that keeps you motivated/charged during tough times?

Reading Bhagwat Gita

·         What lifts your spirits when life gets you down?

Meditation and spending time with my son

·         Your go-to stress buster?

Meditation, my balcony garden, my cats and my son

Mumbai: adidas today reveals SWITCH FWD, as it continues its commitment to unwavering innovation in the pursuit of only the best for all runners.

Constructed using cutting-edge design processes, the shoe’s engine – the EVA compound midsole – features intricately designed voids that collapse and spring forward, converting weight into forward motion, unlocking the potential of athletes of all levels by moving them forward with every stride. The result is a smooth-running experience that’s unique to forward technology-fueled running shoes. The soft EVA compound midsole, working in unison with the TPU plate, ensures a stable and cushioned transition through the forefoot and midfoot during the forward motion process.

adidas Running global product manager Mili Seiffert said, “We’re always looking at innovative ways to redefine our design processes to bring real benefits to our community – whether they are at the top of the sport, or an everyday runner. While it sounds simple, the ambition to convert weight into forward motion is easier said than done. It’s taken years of testing with athletes of every level to get where we have today. It’s a triumph to innovation, and a testament to our ambition and drive to deliver new running shoe technology.”  

Additional features of the new SWITCH FWD include a lightweight Continental outsole, which gives runners extra grip in all weather conditions. This is complemented by a lightweight engineered mesh upper, which features strategically placed windows on the forefoot and midfoot, for enhanced breathability.

The shoe launches in a primarily white and silver, violet colourway with lucid lemon detailing for women, and a primary white and wonders blue colourway for men with lucid lemon accents. 

SWITCH FWD is priced at Rs 13,999/- and will be available to buy on the adidas app, online and in stores from 10 August 2023.

Follow the conversation on Instagram, TikTok and Twitter using #SWITCHFWD @adidasrunning.

Mumbai: JQR Sports, the leading name in sports & casual footwear, has announced the resounding success of its newest sport shoe & sneaker collection for men, women & kids. The collection was unveiled during a prestigious four day event held from 5 August to 8 August, at Hotel Le Meridien, Gurugram. This momentous occasion witnessed the presence of more than 600 esteemed PAN India distributors, who were eager to experience the cutting-edge innovations and style that JQR Sports had to offer.

As an industry pioneer, JQR Sports has continuously strived to raise the bar of excellence in sports & casual footwear, catering to the diverse needs of athletes, fitness enthusiasts, and sports aficionados alike. The brand’s commitment to delivering the highest level of comfort, performance, and style is evident in its latest Sport Shoe & Sneaker Range.

Engineered with advanced cushioning and traction technology, JQR Sports new range offers superior support and energy return features, for unbeatable performance during sports activities. Designed for style and functionality, sleek & colorful sneaker range offers lightweight and breathable fit, ensuring comfort and agility in every stride. Tailored to young athletes, these shoes combine durability and flexibility, promoting natural movement and stability for active play and sports exploration.

JQR Sports director Manish Garg expressed his gratitude to the attendees and said, “I am thrilled to announce the forthcoming launch of our highly anticipated sports shoe and sneaker range at JQR Sports. As the Chairperson, I take immense pride in the relentless efforts of our team to create a collection that redefines performance, style, and innovation. The successful launch of our new Sport Shoe & Sneaker Collection is a testament to our team’s dedication and hard work. We are thrilled to have the continued support and trust of our PAN India distributors, who are vital partners in our journey towards shaping the future of sports footwear”.

JQR Sports chairperson Dr. Sunil Garg remarked, “Our upcoming range represents a culmination of cutting-edge technology, premium materials, and trendsetting designs, aimed at elevating the sporting experience for athletes, fitness enthusiasts, and everyday active individuals”.

JQR sports director – sales & marketing Surender Bansal shared his excitement about the event’s overwhelming response and remarked, “The enthusiasm shown by our distributors and the wider audience has surpassed our expectations. We are confident that the new collection’s exceptional features and designs will captivate the hearts of sports enthusiasts across the country.”

JQR Sports director – product & development Rinku Garg emphasized the brand’s focus on innovation and said, “Our product development team has worked relentlessly to introduce cutting-edge technology and materials in the new collection. Each shoe has been meticulously designed to cater to the specific needs of athletes and fitness enthusiasts, ensuring optimal performance and comfort.”

The event at Hotel Le Meridien, Gurugram, was nothing short of a spectacle, featuring captivating displays of the collection, interactive product demonstrations, and insightful discussions on the future of sports footwear. Attendees had the privilege of interacting with industry experts and witnessing firsthand the advancements that JQR Sports has made in the realm of sports shoe manufacturing.

As the collection received an overwhelming response during the event, it’ll be available soon for purchase through various retail outlets and online platforms. Customers can explore the new range and discover the perfect pair of sport shoes that align with their passion and goals.