ITV

Category: Brands

  • Sania serves aces in style as Allen Solly’s first womenswear ambassador

    Sania serves aces in style as Allen Solly’s first womenswear ambassador

    MUMBAI: When sport meets style, the result is nothing short of smashing. Allen Solly Woman, from the house of Aditya Birla Lifestyle Brands Limited (ABLBL), has signed on none other than tennis legend and global fashion icon Sania Mirza as its first-ever brand ambassador. It’s a partnership that brings together aces and accessories, forehands and fashion, under one confident banner.

    Sania needs no introduction. From becoming the first Indian woman to win a Grand Slam title to collecting a cabinet of honours including the Major Dhyan Chand Khel Ratna Award in 2015 and the Padma Bhushan in 2016, she has been a pioneer on court and an inspiration off it. Just as effortlessly, she has evolved into a style icon, blending athletic grit with elegance and individuality, embodying the very essence Allen Solly Woman seeks to celebrate.

    “Allen Solly has always encouraged people to express themselves freely, something I deeply connect with,” said Sania Mirza. “I’ve lived life on my own terms, both on and off the court, and I am excited to partner with a brand that champions confidence and style for today’s women.”

    For the brand, the moment marks a milestone. “We are delighted to welcome Sania Mirza as the face of Allen Solly Womenswear,” said Allen Solly Chief Business Officer Richa Pai. “Sania is a true icon who has broken barriers and inspired women to define success on their own terms. Her blend of confidence, style, and individuality perfectly reflects what Allen Solly stands for. This partnership opens a new chapter for us, one that celebrates women who embrace diversity and self-expression.”

    Allen Solly Womenswear has already carved a reputation for rewriting the rulebook on women’s fashion. It pioneered workwear that married professionalism with contemporary flair, created casualwear that resonates with youthful energy, and built one of the largest handbag collections in India. Now, with Sania as its face, the brand is ready to serve an even bolder narrative.

    A new campaign film featuring Sania Mirza is set to launch soon, bringing this partnership alive with the same energy she displayed on court, a mix of passion, confidence, and individuality.

    From Wimbledon whites to wardrobe whites, Sania Mirza has always been about making her presence felt. With Allen Solly, she’s not just playing the game, she’s setting the style.

  • Men of Platinum gives fans a rare face-to-face with Dhoni

    Men of Platinum gives fans a rare face-to-face with Dhoni

    MUMBAI: When admiration meets access, Men of Platinum scores a six. The brand has launched Moment With Mahi, a once-in-a-lifetime opportunity for fans to meet cricket legend MS Dhoni. Platinum Guild International (PGI) India’s men’s jewellery brand takes its partnership with the iconic captain a step further, blending fandom, platinum, and unforgettable experiences into a single campaign.

    Anchored in the MS Dhoni Signature Edition collection, launched last October, the initiative allows fans to own a piece of the legend while getting the chance to meet him in person. The campaign film opens with the roar of stadiums and young fans perfecting Dhoni’s helicopter shot on local grounds, weaving through murals, glowing high-rises, and match-winning moments on screens across the country. The narrative builds to an emotional climax: fans encountering their hero face-to-face.

    PGI-India consumer marketing director Sujala Martis said, “Fans don’t just follow idols, they live their stories. With the MS Dhoni Signature Edition and  Moment With Mahi, we’ve transformed admiration into access, offering a rare chance to meet the legend while celebrating the festive season.”

    Famous Innovation executive creative director Tenzin Wangdi added, “Dhoni represents the rare values Men of Platinum stands for: composure, courage, and inner strength. This campaign turns long-distance admiration into an intimate, unforgettable experience for fans.”

    The campaign debuts across digital platforms, television, print, outdoor, and retail points, ensuring Moment With Mahi becomes a cultural conversation online and offline. Crafted from 95 per cent pure platinum and etched with Dhoni’s signature, the collection not only celebrates cricketing excellence but also connects fans to the enduring legacy of a sporting icon.

    This festive season, Men of Platinum proves that true rarity lies not just in precious metal, but in moments that last a lifetime.

  • Oneplus launches ‘light a light, plant a plant’ with Jackie Shroff this Diwali

    Oneplus launches ‘light a light, plant a plant’ with Jackie Shroff this Diwali

    MUMBAI: This Diwali, Oneplus is lighting up homes and green spaces alike. The brand has unveiled a heartfelt campaign titled “light a light, plant a plant”, collaborating with actor Jackie Shroff and his NGO, JK Foundation, with a commitment to plant 1 lakh trees across India.

    The campaign encourages communities to celebrate the festival of lights while contributing to a greener future. The hero film delivers a simple yet powerful message: as we illuminate our homes, we can also plant a plant. It reflects Oneplus’s belief that technology and sustainability can go hand in hand: mirroring the clean and fast experience of Oxygenos with the brand’s commitment to cleaner air and healthier cities.

    This initiative continues Oneplus’s eco-conscious journey, building on its 2019 campaign that saw 20,000 trees planted. Plantations under this campaign will prioritise native species and ongoing care, with periodic updates shared with the Oneplus community.

    Commenting on the campaign, Oneplus India director of marketing Ishita Grover said, “Our campaign is a heartfelt celebration of joy and a brighter, hopeful future. By sharing the spirit of giving and togetherness, we hope to spark a movement where celebration and a greener future go hand in hand.”

    Conceptualised in-house and directed by OML (Only Much Louder), the ad film is live across Youtube, Instagram, Twitter, and Facebook, bringing the festive spirit and a message of sustainability directly to audiences nationwide.

  • Performace sets sights on South East Asia expansion

    Performace sets sights on South East Asia expansion

    MUMBAI: Performace is gearing up to go global, announcing its strategic expansion into South East Asia with Vishal Raj at the helm as business head. Known for his stints at Jiosaavn, Bytedance, Network18, and Belive, Vishal brings nearly two decades of experience in digital advertising, media sales, and APAC business development to the table.

    Singapore will serve as the regional headquarters, with plans to build teams and partnerships in Vietnam, Indonesia, and Thailand. The expansion underscores Performace’s aim to strengthen its presence in high-growth markets and deliver data-driven, performance-focused marketing solutions to clients across the region.

    Performace CEO Saurabh Gaur said, “Expanding into southeast Asia is a crucial milestone in our journey to become a global player. The region’s dynamic digital ecosystem offers immense opportunity, and Vishal’s proven APAC expertise positions us to deliver meaningful value to clients and partners.”

    Welcoming his new role, Vishal Raj added, “My goal is to leverage Performace’s insights and technology to drive measurable growth across southeast Asia. I am focused on building high-performance teams, strategic partnerships, and scalable, sustainable business operations. By combining local market insights with innovative solutions, we aim to create a strong foundation for success across the region.”

    With this move, Performace is not just expanding its footprint but reinforcing its reputation for strategic innovation, operational discipline, and client-centricity, setting the stage for long-term global growth in digital marketing and performance media solutions.

  • Crompton fans greener future with ambitious 2035 goals

    Crompton fans greener future with ambitious 2035 goals

    MUMBAI: Crompton is turning up the heat on sustainability. India’s leading consumer electricals brand, Crompton Greaves Consumer Electricals Ltd, has unveiled its ambitious 2035 sustainability roadmap, pledging to halve Scope 1 and 2 greenhouse gas emissions and cut ceiling fan emission intensity by 60 per cent against 2022 levels.

    The company has completed detailed carbon assessments across seven major product categories, including fans, pumps, lighting and appliances, and is embedding Design for Sustainability (DfS) principles to ensure future products are environmentally responsible without compromising on performance. Crompton’s Highspeed 48 ceiling fan has already earned the CII Greenpro Certification, and the company aims to replicate ecolabel certifications across all key categories by 2030.

    Solar power forms a central part of the strategy. Crompton is expanding its solar portfolio through rooftop installations, solar lighting solutions, and active participation in solar pump tenders. Manufacturing facilities, starting with those having the highest emissions, will increasingly run on renewable energy, contributing to a low-carbon value chain.

    To track progress, a centralised ESG dashboard has been deployed across major locations, enabling real-time monitoring of emissions, water and waste. This data-driven approach has allowed Crompton to complete a fully verified ESG audit for FY25. In parallel, a Sustainable supply chain code of conduct will engage key vendors in structured emissions tracking and reduction, extending the climate action beyond internal operations.

    MD & CEO Promeet Ghosh said, “Our products impact the environment and are impacted by it. Climate change is shaping consumer behaviour, and we are mindful of our products’ environmental footprint. Sustainability is not just a responsibility but a driver of smarter innovation, product differentiation and consumer affinity. Our mission is clear: to build a resilient, low-carbon business offering sustainable products at affordable prices.”

    Crompton’s commitment has already earned global recognition, ranking 4th worldwide in the household durables sector in the S&P Global Corporate Sustainability Assessment 2024 and inclusion in the S&P Global Sustainability Yearbook 2025. Domestically, Crompton has won multiple National Energy Consumer Awards and has been lauded as one of India’s Best Managed Companies 2022.

    With 85 years of legacy and a track record of innovation in fans, pumps, lighting, and other home appliances, Crompton is setting a new benchmark for consumer durables in India, proving that performance, innovation and environmental responsibility can move forward hand in hand.

  • Kingfisher revamps O la la la leo with football stars

    Kingfisher revamps O la la la leo with football stars

    MUMBAI: When football meets flavour, you get Kingfisher’s latest twist on a classic. Kingfisher premium packaged drinking water has reinvented its signature O la la la leo jingle in a lively acappella format, enlisting Argentina’s football legends Lionel Messi, Emiliano Martinez, Enzo Fernandez and Nicolas Tagliafico to turn music into motion.

    The campaign, created by Ogilvy, ditches instruments entirely, layering beatboxing, humming, whistling and harmonies to celebrate Kingfisher’s globally recognised anthem of good times. Fans and players share the spotlight in a split-screen spectacle, syncing ball tricks to rhythm in a seamless dance of sport and sound. From high-energy dribbles to perfectly timed passes, every move echoes the jingle’s infectious beat, uniting football and music in a festival of flair.

    “This campaign marks an exciting step in Kingfisher’s global journey,” said United Breweries Limited chief marketing officer Vikram Bahl. “By bringing our signature jingle into international football, we are connecting with audiences in a way that is both playful and powerful. Sport and music speak the same language, and together, they create unforgettable experiences.”

    AFA chief commercial and marketing officer Leandro Petersen added, “The acappella treatment combined with our players’ energy reflects the vibrancy and passion that define football. It’s a celebration of rhythm, unity and joy.” Ogilvy South chief creative officer Puneet Kapoor summed it up, “What started as India’s party soundtrack is now a global groove, uniting fans, friends and football legends. When O la la la leo drops, it’s a signal to Messi, Tagliafico, Fernandez and Martinez to raise their glasses and let the good times roll.”

    The brand film will be streamed across Meta, Youtube and television, bringing this high-octane, rhythm-packed experience to football enthusiasts and Kingfisher fans alike, proving that good times can now be scored in goals and grooves alike.

  • Ferrero Rocher adds a golden glow to Diwali festivities

    Ferrero Rocher adds a golden glow to Diwali festivities

    MUMBAI: This Diwali, Ferrero Rocher is making celebrations a little shinier and a lot more indulgent. India’s favourite chocolate brand has launched its festive campaign, Add your Golden Touch, starring Hrithik Roshan, showing how a simple chocolate can turn everyday moments into luminous memories.

    The TVC follows Hrithik from morning to evening, greeting the day “with happiness at the gate” while clutching a Ferrero Rocher box. As the day progresses, the film transitions into an evening drenched in golden sparkles, with every smile, every gesture framed in a warm glow. The camera lingers lovingly on the signature Ferrero Rocher: crispy, creamy, crunchy and wrapped in gleaming gold, emphasising the magic that a small golden piece can bring. The film closes with Hrithik inviting viewers to celebrate loved ones, showing that a golden touch can turn ordinary moments into extraordinary memories.

    Ferrero India marketing head Zoher Kapuswala said, “Diwali is a season of warmth, light and togetherness. Over the years, Ferrero Rocher has become an integral part of Indian families celebrating special occasions. Our new film with Hrithik beautifully captures how Ferrero Rocher adds that golden touch to make your loved ones feel special.”

    Adding more sparkle to the festive season, every Ferrero Rocher piece now carries a QR code unlocking indulgent rewards. Consumers can win a limited-edition gold-plated champagne glass set, elegant Ferrero Rocher pyramid packs with 96 chocolates, or one of five gold vouchers worth Rs 9,999 each.

    The campaign is being amplified across Mumbai and Delhi through striking hoardings featuring Hrithik Roshan, and a strong digital rollout on Youtube and social media to reach consumers at every touchpoint this festive season.

    By blending Hrithik’s charm with the chocolate’s golden aura, Ferrero Rocher reinforces its position as the emblem of memorable gifting and indulgence, bringing its signature golden touch to Diwali celebrations across India.

  • Narayana Health’s World Heart Day campaign turns ketchup sachets into health nudges

    Narayana Health’s World Heart Day campaign turns ketchup sachets into health nudges

    MUMBAI: Indians love their snacks and they love them with ketchup. This World Heart Day, Narayana Health took that everyday condiment and turned it into a reminder for better heart health.

    The healthcare provider launched a pan-India guerrilla marketing campaign titled “check-up sachets”, replacing ordinary ketchup packets with branded versions carrying a hidden message: “Cravings may come suddenly. Heart troubles don’t.” A QR code inside the sachet linked to Narayana Health’s preventive check-up booking page, turning a quick snack into an opportunity for reflection on heart health.

    The back of each sachet listed the “real ingredients for a healthy heart”: physical activity, good sleep, balanced diet, fiber and good fats, hydration, fruits and vegetables, nuts and seeds, stress control, and regular check-ups. Distributed across popular food stalls and cafés in major Tier-1 and Tier-2 cities, the campaign created buzz, sparking conversations while meeting people in everyday, relatable moments.

    Heart health is a growing concern in India, with lifestyle-related conditions such as high blood pressure, poor diet, and stress contributing to a rise in cardiovascular issues, especially among people in their 30s and 40s. The “check-up sachets” campaign reminds people that timely check-ups and small, consistent lifestyle changes can make a big difference.

    Narayana Health group chief marketing officer Ashish Bajaj said, “Great ideas don’t always need billboards. Sometimes, they fit inside a ketchup sachet. If this campaign makes someone pause, smile, and think about their heart, then we’ve succeeded.”

    Country head – brand & marketing  Abhishek Misra added, “The brilliance of ‘check-up sachets’ lies in its simplicity. By turning ketchup into ‘check-up,’ we’ve made preventive healthcare part of daily life. After all, if we never forget to add ketchup to our samosas or rolls, why forget a heart check-up?”

    By combining a universally loved snack with a simple, playful message, Narayana Health’s campaign proves that even the smallest packaging can deliver a message that sticks and may just nudge people toward a healthier heart.

  • Sunrise spices up Bengal’s Pujo with festive stories

    Sunrise spices up Bengal’s Pujo with festive stories

    MUMBAI: When it comes to Durga Puja, Bengal knows how to bring the drama, devotion and dazzle, and ITC’s Sunrise Spices is adding its own flavour to the festivities. The brand has launched Sunrise Pujor Satkahon, a pan-state initiative in collaboration with over a thousand Puja committees, to celebrate not just the grandeur of Kolkata but the pulse of every para across West Bengal.

    The campaign is designed to capture the soul of Pujo, blending tradition, community spirit and cultural pride into a vibrant tapestry of stories. Committees across districts are invited to submit write-ups detailing their Pujo themes, community involvement and the cultural significance of their celebrations. These stories will be judged in a three-phase process: storytelling and community votes will shortlist the top 250 entries, a pandal showcase and jury scoring will decide the top 50, and on-ground audits will identify the top five winners on Navami. The festivities will culminate in a celebrity-led Sindoor khela on Dashami, marking a colourful grand finale.

    Beyond the contest, the top 250 entries will feature in a special coffee table book, immortalising the stories, rituals and artistry of pujos across the state. Sunrise Pujor Satkahon aims to preserve and highlight the diversity of Bengal’s festive heartbeat, celebrating everything from iconic urban pandals to lesser-known rural gems.

    “Durga Puja is not just a festival; it is the soul of Bengal,” said Sunrise Spices business head Piyush Mishra. “Through Sunrise Pujor Satkahon, we are thrilled to honour the rich traditions of every para, celebrating the unity, creativity and cultural pride that make Bengal’s Pujo truly unique.”

    With this initiative, Sunrise Spices is ensuring that every Pujo, big or small, finds its moment in the spotlight, creating a collective archive that captures the joy, devotion and artistry of one of India’s most beloved festivals. Every para, every story, every heart is invited to be part of the celebration.

  • Stayfree turns taboo talk into period-positive chat

    Stayfree turns taboo talk into period-positive chat

    MUMBAI: From hush-hush to heart-to-heart, Stayfree is making sure period talk is no longer swept under the carpet. This Daughters Day, the brand rolled out its latest digital activation, turning parental rejections into real conversations.

    Last year, 70 per cent of parents refused to let their sons be part of Stayfree’s bold campaign ‘Beta Stayfree le aana’, citing embarrassment, social pressure and fear of teasing. But instead of backing down, the brand saw those “noes” as proof that the stigma is alive and in need of dismantling.

    The new film, created with DDB Mudra, follows content creator Linda Fernandes and a group of parents who had earlier rejected the campaign. What begins as awkwardness slowly unfolds into an honest chat on why involving boys in period ads matters. The film ends with a simple truth, “When we make our sons comfortable with periods, we make our daughters comfortable too.”

    Over the past five years, Stayfree’s ‘It’s just a period’ initiative has been nudging families to normalise menstrual conversations: first with fathers, then with sons. The latest chapter tackles stigma head-on, showing that every candid conversation chips away at age-old shame.

    “This campaign isn’t just advertising, it’s change in action,” said Stayfree’s parent company Kenvue’s marketing head Manoj Gadgil. “The rejections only strengthened our resolve.”

    Streaming on Youtube and Meta, the campaign leaves viewers with one question: if sons can appear in ads for shoes or chocolates, why not sanitary