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Category: Brands

  • Top five electronic gifts for your sibling this Raksha Bandhan

    Top five electronic gifts for your sibling this Raksha Bandhan

    Mumbai: Raksha Bandhan, a celebration of the cherished bond between siblings, calls for something special, something that speaks to the modern era we live in. This Raksha Bandhan, why not surprise your brother or sister with the gift of technology? We’ve scoured the tech world to bring you the top five electronic gifts that will not only make their day but also strengthen your sibling connection. From sleek smartwatches to innovative hairstyling tools, these tech delights are sure to add a touch of magic to your Raksha Bandhan celebrations. Join us as we explore the perfect tech gifts to make this Raksha Bandhan unforgettable.

    PLAYFIT FLAUNT2: The fusion of fitness and fashion

    The Playfit Flaunt2 is more than just a smartwatch; it’s a fashion-forward fitness companion. Designed for the style-conscious sibling, it boasts a sleek and modern design with customisable straps to match any outfit. But it’s not just about looks; it’s a powerful fitness tracker too. With features like heart rate monitoring, sleep tracking, and activity tracking, it ensures your sibling stays on top of their health goals while looking chic. The product is available at Amazon and Play’s official website.  

    https://www.amazon.in/World-PLAY-Flaunt_Champagne-Hardened-Bluetooth/dp/B0BMGNMH88/ref=sr_1_1?crid=1HXSQICELQ5L1&keywords=playfit+flaunt+2&qid=1692773210&sprefix=playfit+flaunt%2Caps%2C238&sr=8-1

    Bose QuietComfort earbuds: Silence and sound in harmony

    The Bose Quietcomfort Earbuds are a testament to premium audio quality and noise-canceling technology. They immerse your sibling in a world of clear, rich sound while effectively blocking out unwanted noise, making them perfect for focused work or uninterrupted music enjoyment. The product is available at Amazon, Vijay Sales and other retail stores.  

    https://www.amazon.in/Bose-QuietComfort-Noise-Cancelling-Earbuds/dp/B08C4KWM9T?th=1

    Dyson Airwrap: Transform hair styling into an art

    The Dyson Airwrap is a game-changer in the world of hairstyling. This innovative tool uses air to curl, wave, smooth, and volumize hair without extreme heat, preventing damage. Your sister will adore how it effortlessly creates salon-quality hairstyles at home. With multiple attachments, it’s versatile enough to cater to various styling needs. The product is available at Amazon, Vijay Sales and other retail stores.  

    https://www.amazon.in/Dyson-Airwrap-Multi-Styler-Nickel-Copper/dp/B0C6DHV6HL/ref=sr_1_3?crid=22JOGKITPJAKV&keywords=dyson%2Bairwrap&qid=1692773361&sprefix=dyson%2Bairwrap%2Caps%2C279&sr=8-3&th=1

    Fujifilm Instax Mini 12: Instant gratification photography

    The Fujifilm Instax Mini 12 is a delightful instant camera that brings back the joy of tangible photographs. Your sibling can capture precious moments and watch them develop right before their eyes. Its compact design and charming prints make it a perfect companion for parties, outings, or simply preserving memories. The product is available at Amazon, Flipkart and other retail stores.  

    https://www.amazon.in/Fujifilm-Instax-Mini-Instant-Camera-Purple/dp/B0BX8V5SDW/ref=sr_1_1_sspa?crid=1PGFVVUY68PP6&keywords=fujifilm%2Binstax%2Bmini%2B12&qid=1692773444&sprefix=fujifil%2Caps%2C297&sr=8-1-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&th=1

    PlayStation 5: Gaming at its pinnacle

    The Playstation 5 needs no introduction. It’s a gaming powerhouse that offers stunning graphics, lightning-fast load times, and an extensive game library. Whether your sibling is a hardcore gamer or just enjoys occasional gaming sessions, the PS5 provides an unparalleled gaming experience. The product is available at Amazon, Vijay Sales and other retail stores.  

    https://www.amazon.in/Sony-PS5-Digital-Standalone/dp/B0BSNHFVL4/ref=sr_1_2?crid=2KTZUNYFD37TC&keywords=playstation+5&qid=1692773519&sprefix=playst%2Caps%2C217&sr=8-2

    Bonus Picks:

    PLAYFIT DIAL 3 PRO: The ultimate smartwatch experience

    The Playfit Dial 3 Pro is the epitome of a smartwatch. It’s a multifunctional marvel that combines fitness tracking with smart features. Your sibling can receive notifications, control music, and even track their outdoor activities with built-in GPS. Its vibrant display and long battery life make it the perfect everyday companion. The product is available at Amazon and Play’s official website.  

    https://www.amazon.in/World-PLAY-DIAL3_Sliver-Bluetooth-Protection/dp/B0BMGF7331/ref=sr_1_4?crid=3JAJY1NXN34YZ&keywords=playfit+dial3+pro&qid=1692773315&sprefix=playfit+dial+3+pr%2Caps%2C209&sr=8-4

    JBL Tune 770NC: Music for the Actove Lifestyle

    The JBL Tune 770NC headphones are designed for the sibling on the go. They offer impressive sound quality and active noise-canceling capabilities, ensuring your sibling can enjoy their favorite tunes with clarity, even in noisy environments. With 70+ hours of play time, you can enjoy uninterrupted music and keep the groove on. The product is available at Amazon, Vijay Sales and other retail stores.  

    https://www.amazon.in/Bose-QuietComfort-Cancelling-Personalized-Cancellation/dp/B0B4PSQHD5/ref=sr_1_2_sspa?crid=16N9CHSI0DBGF&keywords=bose%2Bquietcomfort%2Bearbuds%2B2&qid=1692773696&sprefix=bose%2Bquietcomfort%2Caps%2C215&sr=8-2-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&th=1

    This Raksha Bandhan, go beyond traditional gifts and make it memorable with these exceptional tech delights. Whether your sibling is into fitness, fashion, photography, gaming, or simply loves great audio, there’s a perfect electronic gift here to show your love and appreciation. Celebrate the bond and the joy of giving with these fantastic tech gifts.

  • Honda Motorcycle and Scooter India brings excitement in the maiden round of BharatGP

    Honda Motorcycle and Scooter India brings excitement in the maiden round of BharatGP

    Mumbai: Establishing a racing connection to embrace the vibrant culture of MotoGP in India, Honda Motorcycle and Scooter India (HMSI) has announced its nationwide digital MotoGP contest #HondaExcitesTheWorld to bring excitement and spark enthusiasm among customers, riders, and fans to come forth and join the lively Honda rider community.

    Starting live from 24 August 2023, the announcement of the digital MotoGP contest arrives as India prepares to host its maiden 2023 MotoGP World Cup Championship race named the ‘Grand Prix of Bharat’ at the Buddh International Circuit in Greater Noida from 22 to 24 September ’23.

    Beyond the roaring engines and the adrenaline rush of racing, HMSI has introduced this unique contest to excite the world of enthusiasts. Anchored by the essence of uniting Honda customers nationwide, the digital MotoGP contest enables them to share their unique stories, showcase creativity, and dive deeper into the Honda brand’s ethos.

    The contest series goes further, offering an extraordinary platform for participants to express their passion for motorcycles and the racing world, fostering a deep racing connection.

    Commenting on the unique initiative for customers and enthusiasts, Honda Motorcycle & Scooter India director – sales & marketing Yogesh Mathur said, “If Honda does not race, there is no Honda, this was a strong belief of our founder, Mr. Soichiro Honda. For us, motorsport is not just an event, it is an emotion that helps us bring out the best for the world. With the #HondaExcitesTheWorld “MotoGP™ Contest, we are strengthening the racing culture and inspiring riders all over the country to join our Honda rider community. We are excited to see the racing DNA embedded and the creativity of our customers. We look forward to gratifying the winners with exclusive MotoGP™ tickets and Honda branded merchandise. HMSI is targeting not only its existing customers but also sparking enthusiasm that reaches riders all over the country.”

    hondaracingindia

  • PepsiCo India and Alternative Development Initiatives (ADI) partner to improve water security in Mathura, Uttar Pradesh

    PepsiCo India and Alternative Development Initiatives (ADI) partner to improve water security in Mathura, Uttar Pradesh

    Mumbai: During World Water Week 2023, PepsiCo India along with partner Alternative Development Initiatives (ADI), today launched its Sustainable Water Resource Development and Management (SWRDM) program in Uttar Pradesh.  As part of its ‘Winning with pep+’ philosophy, Government of Uttar Pradesh minister of sugarcane development and sugar industry Laxmi Narayan Chaudhary, and PepsiCo India president Ahmed ElSheikh inaugurated one of the seven community rainwater harvesting ponds, located in Puthari, Chatta Tehsil, Mathura.

    Actress and member of Lok Sabha, Mathura constituency Hema Malini appreciated PepsiCo India’s initiative through a video message. Director DCB – Mathura Nardev Chaudhary, and ADI managing director Rajinder Nijjar were also present.

    The comprehensive water resource development strategy aims at replenishing 100 per cent water used in the manufacturing operations and improving the health of local watersheds that are most at risk. Under the project, seven community rainwater harvesting ponds with a groundwater recharge potential of 214 million litres have already been constructed, enabling groundwater recharge in seven neighboring villages.

    Speaking at the occasion, Government of Uttar Pradesh minister of sugarcane development and sugar industry Laxmi Narayan Chaudhary said, “We extend our heartfelt congratulations to PepsiCo India and ADI for their commendable efforts in launching a community based Sustainable Water Resource Development and Management (SWRDM) program to conserve and replenish ground water in the villages of Mathura. This initiative aligns perfectly with the Uttar Pradesh government’s Mission Amrit Sarovar, which aims to restore and invigorate water bodies in the state. PepsiCo India’s actions exemplify how corporate responsibility can be effectively harnessed for the greater public welfare.”

    Actress and member of Parliament, Mathura, Uttar Pradesh Smt. Hema Malini further added in the video message, “As we strive to preserve and restore the vital community water ponds, we applaud PepsiCo India and ADI for their efforts. By actively engaging local communities, partnerships such as these demonstrate true harmony in their collective endeavor to conserve water, leaving a legacy of shared commitment to safeguard this precious resource.”

    Commenting on the initiative, PepsiCo India president Ahmed ElSheikh said, “PepsiCo India is excited to partner with Alternative Development Initiatives (ADI) to bring our Sustainable Water Resource Development and Management (SWRDM) strategy to Uttar Pradesh. We endeavor to be partners in progress and are dedicated to replenishing water in local watersheds and continue to raise awareness through community trainings and sustainable practices. Continuous support of Government of Uttar Pradesh and our partner, ADI have enabled us to move forward in this journey towards sustainable growth.”

    Alternative Development Initiatives managing director Rajinder Nijjar said, “In partnership with PepsiCo India, we initiated a comprehensive study of all the villages under Chatta Tehsil to understand the concern of the area and accordingly plan a long-term sustainable water resource development & management strategy. Village communities and local stakeholders are the nucleus in these initiatives and are involved from the very beginning. Our joint efforts towards these interventions would improve the water quality, groundwater scenario and enhance capacities of the communities for creation of livelihoods in the area.”

    As part of this initiative, PepsiCo India, and Alternative Development Initiatives (ADI) have also been conducting training programs for over 450 farmers with the help of various training institutions and in house capacity building facilities. The training focuses on the need of water conservation and management, modern farming and modern technology awareness, and several other agronomic practices. The project includes convergence with government programs and banks for holistic development including formation and empowerment of SHGs across the project area with over 40 members undertaking trainings including soap making, stitching and candle making.

  • MyGALF partners with Decathlon as corporate wellness partner for flagship running event

    MyGALF partners with Decathlon as corporate wellness partner for flagship running event

    Mumbai: MyGALF, India’s trusted one-stop wellness platform for corporates, announces its partnership with Decathlon Mumbai as the corporate wellness partner for the upcoming Decathlon 10K 2023 – Mumbai Edition. The event will be held on 10 September at the Decathlon Sportsplex in Mumbai.

    This event is not only a thrilling opportunity for running enthusiasts but also serves as a qualifier for major marathons. The event features various categories, including the 1km Kids Run, 3km Fun Run, 5km Fun Run, and the highlight, the 10km Timed Run.

    MyGALF has established its reputation over the past three years, delivering innovative corporate wellness solutions that facilitate a comprehensive approach to fitness. Their solutions are characterized by their simplicity, credibility, and dependability, qualities that have earned the trust of corporate entities nationwide. “We are delighted to partner with a global brand like Decathlon,” said MyGALF founder and CEO Amit Vasistha. “MyGALF’s journey, fortified by the backing of BITS Goa under the Government of India’s Seed India Fund Scheme, has attested to our commitment to excellence, ethical practices, and unwavering values. Our aim is to drive noticeable change and create a tangible impact by assisting corporate employees in embracing wellness as a fundamental lifestyle choice.”

    Decathlon’s city leader in Mumbai Prasad Pawar shared his enthusiasm for the event, stating, “All these years, you’ve known us for our affordable products and sustainable approach. We all know how sport can change and transform lives and we’re just out here, trying to get the people of Mumbai City together and amplify it to the extent that the entire country can get inspired. If you haven’t had the chance to experience it yet, this is your calling. We move people through the wonders of sport. It’s why we’re here, and what we do best and we can’t wait to see the whole city run together on 10 September in what is Decathlon Mumbai’s biggest event yet.”

    The ‘Decathlon 10k 2023 – Mumbai Edition’ is not just a running event; it is an embodiment of the collective spirit of well-being, vitality, and determination that resonates with both Decathlon and MyGALF. With MyGALF onboard as the Corporate Wellness Partner, the event is poised to elevate its reach and touch the lives of numerous corporate individuals eager to adopt a healthier way of life.

  • Infosys onboards tennis Icon Rafael Nadal as ambassador for the brand and Infosys’ digital innovation

    Infosys onboards tennis Icon Rafael Nadal as ambassador for the brand and Infosys’ digital innovation

    Mumbai: Infosys, a global leader in next-generation digital services and consulting, today announced a three-year partnership with global tennis star Rafael Nadal. Globally acknowledged as one of the legends in sports, he also has had the ability to change with the changing rigors of tennis over the years. Nadal is a perfect embodiment of what it takes individuals or business leaders to evolve and continually navigate their next.

    As the digital innovation partner for the ATP Tour, Roland-Garros, Australian Open, and The International Tennis Hall of Fame, brand Infosys has helped reimagine the tennis ecosystem for a billion fans globally leveraging AI, cloud, data analytics and digital experiences. Infosys has pioneered video and stats analysis platforms for players and coaches to revolutionize training, bolstered match analysis with AI-assisted journalism platforms for broadcasters to post engaging content and introduced new ways for fans to engage with the game. Other innovations, from Infosys, for the tennis ecosystem include explorations in the digital universe including mixed reality, social VR and 3D art museums to expand the history, and heritage of tennis to fans globally. Most recently, Infosys launched the Carbon Tracker, allowing ATP players to track and offset emissions from their travel on tour. It is a first of its kind sustainable tech in any sport.

    In addition, Infosys’ partnerships with tennis have also extended to serve communities around the world, a good example being STEM (science, technology, engineering, and mathematics) education, made engaging through the lens of tennis, to enable young children to develop a deeper appreciation for STEM studies together with Tennis Australia.

    Nadal said, “I’m very happy to work closely with Infosys, as they work to not only evolve the experience of tennis to the times, but also empower people in our communities to be part of a brighter future. I love the way Infosys has brought its digital expertise across industries to the global tennis ecosystem. It has transformed the tennis experience for a billion global fans and truly empowered all players on the tour with analytics that they could have only dreamt of a few years ago. Also, the impact that Infosys is making beyond the court – creating the next opportunity for people, businesses, and communities – deeply inspires me. I believe it’s our shared aspiration to create societal good that makes our handshake truly meaningful.”

    To mark this – Nadal’s first-ever collaboration with a digital services company – Infosys and Nadal’s coaching team are developing an AI-powered match analysis tool. This personalized tool will be available in real time to Nadal’s coaching team to simultaneously track insights from his live matches, when he is back on tour, along with historical data from his earlier matches.

    Infosys CEO & managing director Salil Parekh said, “It is an honor to welcome Rafa – one of the world’s most respected champion athletes and humanitarians – as an ambassador for Infosys. He is someone who personifies the spirit of always evolving, never giving up, utmost dedication and determination to give the very best in every situation. We are inspired by his approach, and it reflects our own aspirations to continuously evolve and always remain relevant for our clients.”

  • Casio India onboards ace cricketer Shubman Gill as brand ambassador for iconic watch brand G-SHOCK

    Casio India onboards ace cricketer Shubman Gill as brand ambassador for iconic watch brand G-SHOCK

    Mumbai: G-SHOCK India, the trailblazing force in unbreakable watches, proudly unveils the association with acclaimed cricketer Shubman Gill as its brand ambassador. This monumental collaboration brings together G-SHOCK’s 40 years of relentless dedication to crafting tough and trend-setting timepieces and Gill’s embodiment of the ‘spirit of toughness,’ encompassing both physical resilience and mental fortitude.

    G-SHOCK’s legacy spans four decades, during which it has set an unassailable standard for durability and innovation in the watchmaking realm. This remarkable journey represents a commitment to excellence, providing watches that endure the harshest conditions while bringing forth impeccable precision, innovative design and fashionable appeal for the ever-evolving youth audiences.

    Gill, the youngest shining star in the cricketing world, has captured the imagination of millions with his unwavering commitment, exceptional talent, and grit on and off the field. Known for his remarkable performances, Gill embodies the very spirit that G-SHOCK has embodied since its inception: resilience, tenacity, and the pursuit of excellence. His relentless pursuit of sporting triumphs echoes the brand’s philosophy of ‘Absolute Toughness’ and uncompromising evolution to achieve.

    “We are delighted to welcome Shubman Gill to the global G-SHOCK family. His inspiring persona and unwavering determination resonate strongly with G-SHOCK’s values, making him the perfect embodiment of our ‘spirit of toughness.’ Together, we aim to empower the youth, encourage them to embrace challenges, and foster an unyielding spirit of never giving up.” said Casio India managing director Hideki Imai.

    The collaboration with Gill lays a firm foundation to deepen G-SHOCK’s connection with the Gen Z & millennial audience in India. Globally positioned as a lifestyle-centric watch brand, G-SHOCK is profoundly intertwined with youth subcultures, embodying the spirit of adventure and resilience. Gill’s unwavering spirit on the pitch, where he faces formidable challenges with unified composure, finds a remarkable parallel in the unbreakable resilience of G-SHOCK. Just as the watch stands strong against the test of time, Gill’s prowess stands unshaken against the fiercest bowlers. With each swing of his bat, the partnership resonates-a fusion of a firm personality and a timepiece symbolic of toughness and evolution. This collaboration transcends horizons, celebrating Gill’s unrelenting dedication in sync with G-SHOCK’s robust and enduring legacy.

    The unveiling of this partnership features Gill, donning two iconic G-SHOCK all-black models – GA-2100-1A1DR and DW-5600BB-1DR. These two masterpieces hold a special place in G-SHOCK’s illustrious design evolution over four decades, symbolizing the brand’s commitment to staying at the forefront of innovation and style.

    With Gill as its driving force, G-SHOCK India is geared up to embark on an exciting new chapter, deepening its connection with the Gen Z and millennials constant pursuit of innovation, style, and unmatched durability.

    Talking about the association, Gill said, “It is an honour to be associated with G-SHOCK, a brand that has set the benchmark for durability and innovation in the world of timekeeping. For a cricketer, time is of utmost value. A well-timed shot can win the game for the team. The focus and resilience that I strive to maintain while at play, resonate with the vision of G-SHOCK, as they cater to the dynamic style range of an ever-flourishing youth consumer base. I hope that this exciting inning with G-SHOCK turns into an unbeatable knock of innovation and excellence, with consumers at the winning end.”

    With Gill’s passion for toughness and G-SHOCK’s commitment to staying ahead of the curve, this collaboration promises to be an exciting journey of empowerment and inspiration.

  • “Our cars are fantastic in terms of safety”: Volkswagen India’s Abbey Thomas

    “Our cars are fantastic in terms of safety”: Volkswagen India’s Abbey Thomas

    Mumbai: Volkswagen India has rolled out its new brand communication ‘You’re in a Volkswagen’ on 23 August 2023, that captures the true emotion of owning a car.

    The new brand communication captures a 360° perspective emphasising what it means to drive a Volkswagen. Conceptualised by the DDB Mudra Group, the new consumer-friendly campaign takes a brand-first approach to build a robust emotional equity in the automobile market.

    The brand has a strong portfolio of German-engineered cars: Virtus, Taigun & Tiguan. In tandem with the India 2.0 strategy, Volkswagen cars are bigger, bolder & better. Taigun and Virtus have owned the safety narrative on Indian roads – with both scoring the five stars for adult and child occupant safety on the GNCAP safety tests. Armed with this strong portfolio, Volkswagen India is creating a larger network and bringing the Volkswagen experience closer to customers.

    In a belief to deliver on the promise constantly, Indiantelevision.com caught up with Volkswagen India’s marketing head Abbey Thomas, who elaborated the campaign in detail and shared interesting insights on their current market share and much more…

    Edited excerpts

    On the brief overview of this brand campaign

    This campaign story that we put together is our overall journey, from the year 2009 and until now, as to what has changed, or the markets have changed, how our communication has changed, how we have reached out to the market, as compared to the earlier years. So if I look at the story from today, it’s about a new journey ahead. So in 2020, we introduced India 2.0 which had the new introduction ‘driving under waters’. There is also a time when we actually change the the brand design, so it went into an India 2.0 brand design. The 2.0 brand design basically gets a lot of vibrancy back and brand. If you look at the touch points across the country, we are network sales touchpoints. As such points are communication, we were much more vibrant, much more younger, much more youthful, with a lot of attitude back into the brand, it is not just an engineering product, it’s not just an engineered product, it’s purely in terms of also getting the lifestyle back into the brand, which was very important for us to establish. What we have done today, from the year 2023 onwards is now take it to the next level, we would retain the vibrancy, we would retain the attitude, but we will make it much more real, you know, we will make our campaigns our communication and messaging much more real, touching the heart lines and the cords of people across the country. And that can be done by building a story around real India. The story is about you and me. It’s not just about celebrities or influencers or anybody else. It’s about us that we bind to our cause and that is what our new journey is all about. When we say you are in the Volkswagen, we are selling you and we are communicating to you what we stand for. We want you to know that when you buy into us, you would be really buying into the values of what we have set ourselves for in the last 15 years or 13 years in this country. These values are pretty strong values that we’ve held on to for many, many years. Be it built quality, be it safety, these elements that we’re very, very proud of. So our engines performed beautifully. Well our engines are resized engines, no longer the huge big engines, but we have nice frugal engines, which really delivers great efficiency.

    On the current market share of Volkswagen in India and the increase in car sales post COVID

    Overall the industry is doing very well. We have gone back into pre COVID levels, the industry has bounced back, everybody is selling more cars. We are a very small player in this market. We were approximately one per cent of the market share, today we are inching towards a two per cent market share. Hopefully in the coming years, we should be looking at at least three per cent market share to increase the base in our country. So we are not really going there to sell 40 per cent market share or 10 per cent. That’s not the kind of thought that we have. We want to inch closer because we play in a segment that is slightly more on the premium side. It’s slightly about the mass segment and we call us on top of what the mass segment is called as a volume segment and we are slightly placed about the top of volume. That means we built our cars, not to reduce cost, but to ensure highest levels of safety, highest levels of product quality and durability onto your cars, so that you can retain your cars not less than three years, you can retain it for five years and to eight years more and this car will do absolutely well. So it’s also the total cost of ownership of this car over a longer period of time.

    On ensuring customer and vehicle safety owing to the tough conditions the monsoon season brings

    Our cars are fantastic in terms of safety. Yes, there are brands which has achieved the same, but on the safety ratings as far as the crash test is concerned the GNCAP rating, (which stands for global NCAP rating), we are a five star rated product, both in terms of front occupants and also the rear occupants. So once you have a seatbelt on, you are as safe as you can be ever in an automobile, anywhere in the world. So I think that’s something we are very, very proud about. And we have stories we don’t want to send out sad stories, but we want to send out stories of people who’ve got a second lease of life and put them into our cars. And even if they had an accident, they walked out without a scratch. I think that’s something that we are very proud about.

    On consumers excited in buying sedans or small cars

    The there was a time when small hatchbacks used to be the story, but yes, today people have graduated more and they have gone into buying bigger cars so A-0 SUV segment and the A-0 sedan segment are really popular and extremely powerful in that space and therefore I believe that these are the two growth segments in this country. 

  • Lectrix EV launches limited edition LXS Moonshine

    Lectrix EV launches limited edition LXS Moonshine

    Mumbai: Lectrix EV is launching a special-edition EV Scooter to commemorate the landmark moment in India’s space ambitions. Lectrix will make limited units of the special edition scooter.

    Lectrix Moonshine sports a golden emblem – two arrows facing the sky to connote India’s emerging space age. This ‘space age’ symbol is in fact a modification of Lectrix’s brand logo.

    The countdown to the Moonshine launch was timed to the launch of Chandrayaan 3. When Vikram landed on the moon, the same moment Lectrix Moonshine was unveiled. The campaign invited people to post their aspirations on Instagram – asking people “What’s Your Moon?”. Once a fan writes his or her goal or ambition, the post “takes off” and soon it lands on a virtual moon on the site www.whatsyourmoon.lectrixev.com

    Speaking about this special edition launch, Lectrix EV MD & CEO K. Vijaya Kumar said, “For today’s Indian Gen Z, sky is the limit. Or is it? They aim for the moon! The Indian moon mission shows how far you can go when you have the ambition and the right technology to take you there. At Lectrix, we want to encourage our consumer in setting and reaching their own personal goals. I am really excited about Moonshine. To do this we had strong belief in the new era of India’s space age. This is for everyone to remember and cherish.”

    “This is not just one more social post as a part of moment marketing. It is walking the talk to allow customers to celebrate this landmark moment by actually offering a product that people can be proud to own. So, we designed a special look for the LXS Moonshine including a special badge. Riding the LXS Moonshine is like wearing a badge of pride,” said EFGH Brand Innovations founder and creative chairman Emmanuel Upputuru.  

  • From moon to marketing: Brands amplify Chandrayaan 3’s victory

    From moon to marketing: Brands amplify Chandrayaan 3’s victory

    Mumbai: In a remarkable triumph, ISRO’s Chandrayaan 3 mission achieved resounding success, marking a significant stride in India’s lunar exploration endeavors. This mission showcases ISRO’s unwavering commitment to advancing space exploration and scientific discovery on the Moon. After the failed attempt of landing on the moon’s surface by Chandrayaan-2, the anticipation for this lunar landing has truly been out of this world. The Chandrayaan-3 lunar landing has been a hot topic for the past two months and the successful landing brings a lot of joy to Indians.

    To mark this achievement and maximise this moment, many of the brands have captured the moment in their own unique way. The messaging all around has been about the historic soft landing.

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    A post shared by Paytm Money (@paytmmoney)

     

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    A post shared by BN Group (@thebngroup)

     

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    A post shared by U&i World (@worldofuandi)

     

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    A post shared by Tata Steel (@tatasteelltd)

     

    The credit for the creation and execution of all creatives for DBS Bank, Paytm Money, Ashwin Sheth Group, BN Group, Venture Catalysts, U&i World, and Tata Steel goes to GOZOOP Group.

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    A post shared by Prega News (@preganews)

     

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    A post shared by Sunbean Coffee (@itcsunbean)

     

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    A post shared by Farmlite (@sunfeastfarmlite)

     

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    The credit for the creation and execution of all creatives for Zero Zero India, Varmora, Flamingo, Keshroot, and 2baconil goes to Zero Gravity Communications.

    Walkers & Co. platform by Johnnie Walker Refreshing Mixer (non-alcoholic)

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    Mad Over Donuts executive director and CEO Tarak Bhattacharya

    It is such a proud moment for India today. We would like to appreciate the efforts of everyone at ISRO. A huge thank you for taking India to new heights with the successful landing of Chandrayaan 3! Chandrayaan 3 has become a testament to India’s relentless pursuit of scientific excellence. Here’s to dreaming bigger and more successes to celebrate India! Jai Hind!

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    Audible

    Apollo 1

    Written by: Ryan S Walters and Narrated by: Kevin Kenerly

    Revisit Apollo’s first moon landing when astronauts Gus Grissom, Ed White, and Roger Chaffee entered a new spacecraft atop a colossal Saturn rocket at Florida’s Kennedy Space Center. Little did they know, this routine rehearsal would seal their fate, never allowing them to leave the craft alive. The Apollo 1 disaster could have shattered the space dream, but instead, it spurred a complete spacecraft overhaul that propelled humanity toward its ultimate goal: moonwalking. ‘Apollo 1’ unfurls the gripping story of these audacious astronauts, the calamity that struck them, and the transformative aftermath.

    Asteroid: Discovery

    Written by: Bobby Akart and Narrated by: Chris Abernathy

    The gripping trilogy from a master storyteller – Bobby Akart, the  Gunner Fox series begins with Asteroid: Discovery. Gunner Fox, a United States Air Force fighter pilot and Earth scientist discovers an asteroid on a collision course with Earth. In the history of our planet, five extinction-level events have occurred caused by asteroids. Gunner Fox serves up evidence for the astonishing fragility and unpredictability of life. It is a testament to the reality that everything we have can be diminished at the mercy of invisible forces, the very forces that made our existence possible a few hundred thousand years ago.

    The Space Pioneers

    Written by: Carey Rockwell and Narrated by: Charles Constant

    The Space Cadets Tom Corbett, Roger Manning, and the big Venusian Astro have triumphed over all kinds of interplanetary challenges including pirates, rogue reactors, and hostile environments. The cadets find themselves in a formidable situation when they’re assigned to lead a ‘wagon train’ of ships to colonize a distant world. After Captain Strong departs abruptly under awkward circumstances, Tom and his pals get entangled in a secret plot involving a belligerent scientist, a suspicious politician, and a planetary anomaly that crashes spaceships. As the clock is ticking,  the cadets can either solve this mystery fast or face unforeseen circumstances.

    Star Wars: The High Republic: Path of Vengeance

    Written by: Cavan Scott and Narrated by: Emily O’Brien

    There isn’t a sci-fi lover who isn’t a fan of Star Wars, this enthralling starry adventure is set in the world of the High Republic, 150 years prior to the Phase 1 story: The Light of Jedi. Star Wars: The High Republic: Path of Vengeance is a story encapsulating the journey of a bunch of fortune-seeking explorers, enigmatic followers, and valiant Jedi whose intersecting paths on the planet Dalna will set them on a collision course that will inundate the High Republic for centuries to come.

    The Infinite Miles

    Written by: Hannah Fergesen and Narrated by: Sarah Beth Goer

    The Infinite Miles is a wacky sci-fi odyssey wrapped with elements of friendship, time travel, and intergalactic wars. Three years after her best friend Peggy went missing, Harper Starling is overwhelmed by dealing with the loss of a close friend in her life. Traveling through time with the help of a superhero she learns about Peggy’s final days before death. Harper is faced with a new challenge – an alien enemy called Incarnate – who has destroyed several solar systems. Harper is stuck in 1971 and has to find a way to end Incarnate’s tyranny. This gripping tale takes us through grim and unforeseeable circumstances Harper is put up with as she has to battle with the enemy Incarnate without the help of Argonaut – the main character of Infinite Odyssey.

  • Mastercard and ICC partner for priceless cricket World Cup 2023 experiences

    Mastercard and ICC partner for priceless cricket World Cup 2023 experiences

    Mumbai: The International Cricket Council (ICC) today announced an exciting association, with Mastercard becoming a Global Partner for the ICC Men’s Cricket World Cup 2023 to be held in India between 5 October and 19 November 2023.

    Mastercard will continue its rich legacy of sports sponsorships to provide unique experiences to its cardholders and customers through exclusive benefits. With cricket being one of the most popular sports in India, South Asia and many other regions across the globe, the World Cup places fans at the centre of the action enabling them to experience the game like never before.

    In addition to the exclusive 24-hour pre-sale window, Mastercard cardholders will be able to avail a number of benefits. These opportunities include the chance to meet cricket legends, get up close to the Men’s Cricket World Cup trophy and experience unique access on match days. Children of cardholders aged between 12-18 years will also have the chance to be a part of the flagbearer programme and there will be a wide range of offers for Mastercard cardholders on official ICC merchandise.

    Mastercard’s tie-up with the ICC highlights the brand’s commitment to cricket and adds to the global technology company’s prestigious international sports sponsorship portfolio which includes associations with the likes of UEFA Champions League and the PGA Tour.

    ICC chief executive, Geoff Allardice said: “We are delighted to announce Mastercard as a global partner for the ICC Men’s Cricket World Cup 2023, the pinnacle event of the one-day game. Mastercard brings its rich experience of sports partnerships to the table, and the ICC is looking forward to collaborating with a renowned global brand to bring many benefits to cricket lovers around the world.”

    Mastercard chief marketing and communications officer Raja Rajamannar said: “Cricket is a huge passion for millions of people across the globe, particularly in India and South Asia. We are excited to partner with the ICC for the 2023 ICC Men’s Cricket World Cup, allowing us to bring fans closer to their passion for the sport. We’re dedicated to connecting our customers, cardholders and all cricket enthusiasts to priceless possibilities throughout the tournament.”