ITV

Category: Brands

  • US Polo Assn onboards Palak Tiwari as first-ever female brand ambassador

    US Polo Assn onboards Palak Tiwari as first-ever female brand ambassador

    Mumbai: A groundbreaking move that underscores the brand’s commitment to inclusivity and diversity, USPA is proud to announce Palak Tiwari as its first-ever woman’s brand ambassador. Tiwari, a trailblazing young talent, is set to lend her unique voice and perspective to the renowned fashion label, further strengthening its global presence.

    As the first-ever female brand ambassador of US Polo Assn, Tiwari symbolises a new era of inclusivity and progress. Known for her grace and determination, she embodies the values that US Polo Assn stands for. Her association with the brand embraces her distinct style, charisma, she embodies the essence of modern fashion and represents a generation that values authenticity and individuality and is a youth icon.

    Tiwari was featured in the famous music video ‘Bijlee Bijlee’ sung by Harrdy Sandhu, which captivated audiences and youth.  The song was a huge hit. She recently made her acting debut in the film Kisi Ka Bhai Kisi Ki Jaan alongside Salman Khan. Her collaboration with USPA is poised to ignite a new chapter in the brand’s history, one that embraces diversity and champions individuality.

    “I am honoured to represent USPA as its first woman’s brand ambassador,” said Tiwari. “Fashion is a powerful means of self-expression, and USPA’s commitment to embracing diverse voices resonates deeply with me. I look forward to embarking on this exciting journey together.”

    U.S. Polo Assn. India brand CEO Amitabh Suri says, “We are excited to welcome Palak Tiwari as the first-ever women’s wear brand ambassador to the USPA family as our brand ambassador. Her remarkable presence and commitment towards the brand helps us to curate relevant stories. Through this collaboration, we aim to redefine elegance and inspire a new wave of confidence amongst our audience, reflecting the authentic values that USPA has championed for years.”

    U.S. Polo Assn India vice president marketing Deepansh Bhargava says, “Palak Tiwari resonates with the brand ethos & its culture. With Palak as our first women’s wear brand ambassador we will be able to connect with the audience of sports & fashion both, reach new horizons with the brand new campaign & inspire a generation to embrace both style & substance.”

  • Schmooze, the meme-based dating app from Stanford launches in India

    Schmooze, the meme-based dating app from Stanford launches in India

    Mumbai: With an aim to disrupt India’s cluttered online dating segment and resonate with the expressive Gen Z, Schmooze, an innovative meme-based dating app, has launched in India with a unique approach that prioritises humour, authenticity, and genuine connections. Having effectively engaged with the Indian audience on various social media platforms, Schmooze enters the Indian market with a profound understanding of the prevailing meme culture. The app is positioned to provide a rejuvenating and meaningful avenue for  Indian users to navigate the journey of love, aspiring to foster connections that are both heartfelt and enjoyable.

    Unlike traditional dating platforms, Schmooze sets itself apart by encouraging users to spark conversations through swiping and sharing relatable, amusing memes as icebreakers. This innovative approach strikes a chord with the younger generation, which places a premium on both humour and authentic self-expression. Additionally, recognizing the common pitfalls of online dating, where users often present idealized versions of themselves leading to mismatches and disappointment during actual dates, Schmooze’s AI comprehends users’ personalities, preferences, and traits based on their meme interactions. This understanding enables the app to accurately predict user characteristics and subsequently offer compatible matches. By seamlessly integrating memes and cutting-edge technology, Schmooze aims to foster connections that are not only fun but also grounded in genuine compatibility.

    Since its inception, the platform has received remarkable traction, facilitating over 3.5 million matches, engaging in 50 million meme swipes, and celebrating over 1000 success stories. What makes it such a success is its dynamic algorithm where individuals who share a common sense of wittiness and vibe are united across geographical boundaries.

    Commenting on the launch, Schmooze co-founder Vidya Madhavan said, “Our journey began with a recognition – that the younger generation communicates its thoughts, emotions, and life experiences through the language of memes. So we harnessed AI to extract what the language of memes say about people’s preferences to help them laugh their way to love.  Schmooze isn’t just about matching; it’s about providing a space where humour becomes the bridge to forging meaningful relationships.”

    The rise of meme culture has transformed the way people communicate and share experiences. Memes have evolved from simple internet jokes to a universal language that transcends cultural and linguistic barriers. The app capitalises on this phenomenon by using memes as a tool for fostering connections. By harnessing the power of memes, Schmooze has turned humour into a powerful catalyst for creating meaningful relationships.

    Founded by visionary co-founders Vidya Madhavan, Abhinav, Anurag, esteemed alumni of Stanford University and BITS Pilani, Schmooze is at the forefront of redefining online dating through the integration of memes, fostering meaningful connections that go beyond surface-level interactions. With an impressive track record of successful matches, meme swipes, and stories of genuine connection, Schmooze is dedicated to bringing laughter, connection, and love to the forefront of modern dating.

  • Enhance Rakshabandhan with Audio-Technica’s remarkable audio gifts

    Enhance Rakshabandhan with Audio-Technica’s remarkable audio gifts

    Mumbai: Rakshabandhan, a cherished occasion celebrating the unique bond between siblings, is just around the corner. This year, make it truly special with Audio-Technica’s remarkable range of audio products, carefully curated to be the perfect gifts for this auspicious day.

    Audio-Technica has something extraordinary to offer regardless of your sibling’s interests or preferences. From music enthusiasts to vinyl collectors and those who simply appreciate top-notch sound quality, our collection covers it all.

    1. ATH-SQ1TW wireless earbuds: Your sibling a busy professional or a fitness enthusiast? Then these wireless earbuds are the ultimate choice. With Qualcomm aptX audio and bluetooth 5.0, they combine style, comfort, and exceptional sound. Enjoy an impressive 28 hours of listening time with outstanding audio performance. Available on Amazon India for just Rs. 7,490.

    2. ATH-M50xBT2 over-ear headphones: Designed for discerning ears and music creators, these headphones retain the signature sound of the original ATH-M50x studio headphones. With dual microphones and beamforming technology, they ensure crystal-clear communication. The built-in voice command, multipoint bluetooth pairing, a 50-hour battery life, fast charging via USB-C, low-latency mode, and compatibility with high-quality audio codecs make them one of the most versatile headphones on the block. Available on Amazon India for Rs. 19,990.

    3. AT-LP120XUSB direct-drive turntable: Designed for professional and home use, this direct-drive turntable is an upgrade to the acclaimed AT-LP120-USB. It features a range of enhancements, including a new DC servo direct-drive motor and adjustable dynamic anti-skate control, ensuring exceptional performance. With a precision aluminium platter and USB output for digital archiving of vinyl records, it’s a music lover’s dream. Available on Amazon for Rs. 56,990.

    Celebrate siblingship with Audio-Technica: make this Rakshabandhan truly unforgettable by celebrating the bond of siblingship with Audio-Technica. Our exceptional audio gifts will express your love and appreciation like never before, making this Rakshabandhan special for your beloved siblings. Visit Amazon India to explore these extraordinary products and create cherished memories together.

  • EFGH Brand Innovations launches campaign for LXS Moonshine

    EFGH Brand Innovations launches campaign for LXS Moonshine

    Mumbai: As over a billion Indians were following the countdown of Chandrayaan-3’s landing on Moon with bated breath, Lectrix EV was silently preparing to pay a tribute to the mission in its own unique way. At the exact moment the rover landed, Lectrix EV dropped a special-edition electric scooter, calling it LXS Moonshine.

    The company said the special edition will be limited to exactly 384 units – a nod to the distance between earth and moon – 384,400 kilometers: An LXS Moonshine for every 1 lakh kilometers.

    The EV’s launch is being aimed to inspire people to set and achieve personal goals, reflecting the ambition and technology behind India’s space mission.

    Lectrix LXS Moonshine sports a golden emblem – two arrows facing the sky to connote India’s emerging space age. This ‘space age’ symbol is a modification of Lectrix’s brand logo.

    A film with a provocative narrative asked,  
    “How far do you want to go?  
    It’s not a question.  
    It’s a test of how much you want something.  
    Would you march 388 kilometres  
    to break a salt law?  
    Scale a 29,000 foot mountain  
    To plant the first flag.  
    Fly three hundred and eighty four thousand,  
    and four hundred kilometres  
    To put your feet on the moon.  
    What is your march,  
    your mountain,  
    your moon?  
    Your Do or Die?”

    The integrated campaign invited people to post their aspirations on Instagram – asking people “What’s Your Moon?”. Once a fan writes his or her goal or ambition on the Lectrixev Instagram handle, the post “takes off” and lands on a virtual moon on the site – https://whatsyourmoon.lectrixev.com/

    An over-the-moon Lectrix EV general manager – marketing Mainak Bag said, “Brands today need to be culturally relevant and current. It’s not enough to just produce great products. That’s how we looked at 23rd August. The India post-23rd August will be a different India, where science and exploration become reasons for self-belief and national pride. This is a momentous occasion. LXS Moonshine is a tangible way for people to remember and cherish this moment.”

    EFGH Brand Innovations founder and creative chairman Emmanuel Upputuru said, “This is not just one more social post which is a part of moment marketing. It is walking the talk to allow customers to celebrate this landmark moment by actually offering a product that people can be proud to own. So, we designed a special look for the LXS Moonshine including a special badge. Riding the LXS Moonshine is like wearing a badge of pride. We want to introduce into the culture “what’s your moon?”, as the new “what’s your goal?” – Each aspiration is a “moon” being chased by the audience. To see these moons on the actual picture of the moon on the website is going to be interesting.” 

  • Rapido hosts exclusive screening of blockbuster Gadar-2 for its Auto Captains in Noida

    Rapido hosts exclusive screening of blockbuster Gadar-2 for its Auto Captains in Noida

    Mumbai: Rapido, India’s leading auto and bike taxi aggregator platform, hosted an exclusive screening of the sensational hit movie Gadar-2 as a heartfelt tribute to its 100+ Auto Captains, under its Auto Dost initiatives. The event took place on 27 August, at the Cinepolis Cinemas in Noida. Over 100 Auto Captains experienced the special screening of Gadar-2.

    This heart-warming initiative underscores Rapido’s unwavering commitment to recognize and celebrate the relentless dedication and service of its Auto Captains who play a pivotal role in ensuring seamless transportation across Noida.

    For years, auto drivers have been the backbone of the city’s intricate transportation network, diligently connecting millions of commuters to their destinations day in and day out. The special screening of Gadar-2 was not only a gesture of appreciation but also rejuvenated Rapido’s esteemed Auto Captains, who continually strive to redefine the commuting experience.

    Rapido co-founder Pavan Guntupalli expressed his thoughts on this unique initiative, “Our Auto Captains are the backbone of our services, and we are dedicated to providing them with opportunities to unwind and recharge. Gadar-2 holds a special place in the hearts of audiences, and we want our captains to share this cinematic experience together.”

    Gadar-2, featuring the iconic Sunny Deol, has already achieved the remarkable status of being the second-highest grossing film of 2023. Having been made with a production budget of Rs 60 Crore, Gadar-2’s box office performance continues to impress, with earnings reaching an impressive Rs 411.10 crore within just 13 days of its release.

    Under the Auto Dost initiative, the organization endeavors at enhancing the well-being of its auto captains, Rapido announced significant upgrades including the installation of seat belts and curtains in autos operating within Delhi. These initiatives underscore Rapido’s holistic approach to creating a safe, comfortable, and rewarding environment for its valued Auto Captains. Gadar emerged as one of the most monumental hits of 2001, and its sequel, Gadar-2, successfully rekindled the same level of success 22 years later.

  • TAM AdEx Report: Hindi movies had highest share of ad volumes of 43 per cent

    TAM AdEx Report: Hindi movies had highest share of ad volumes of 43 per cent

    Mumbai: TAM AdEx has released its half-yearly report for advertising in the movie genre for the period Jan-Jun’ 23. As per the ad volume trends of the news genre, there was a four per cent rise in Jan-Jun’23 compared to Jan-Jun’22. In Jan-Jun’23, ad volumes on movie genre increased by five per cent compared to Jan-Jun’21. May’23 observed the highest share of ad volume of 18 per cent for the period of Jan-Jun’23.

    Jan-Jun’21 and Jan-Jun’23 both had a 21 per cent share of ad volumes for the movie genre, whereas, Jan-Jun’22 had the highest share of other genres of 80 per cent.

    Amongst the top five subgenres of the movie genre, Hindi movies had the highest share of ad volumes in Jan-Jun’23 of 43 per cent. The top five subgenres retained their respective positions during Jan-Jun’23 compared to Jan-Jun’22. The top five subgenres accounted for more than 75 per cent share of ad volumes during both periods.

    As per the tally of categories, advertisers and brands in the news genre (H1’21-22-23), the count of categories in the movie genre witnessed a growth of one per cent in H1’23 over H1’22. The count of advertisers in the movie genre increased by one per cent in H1’23 over H1’21.

    The top three sectors retained their respective positions during Jan-Jun’23 compared to Jan-Jun’22. Banking/Finance/Investment was the only new entrant in the Top 10 Sectors during Jan-Jun’23 compared to Jan-Jun’22. The top 10 sectors together added 92 per cent share of ad volumes during Jan-Jun’23.

    In terms of leading categories, toilet soaps secured first position with eight per cent share of ad volumes in Jan-Jun’23. Biscuits was the new entrant in the top 10 categories with three per cent share of ad volumes in Jan-Jun’23. Four out of the top 10 categories belonged to food & beverages (F&B) sector during Jan-Jun’23. The top 10 categories in Jan-Jun’23 together added 38 per cent share of ad volumes.

    Amongst the top-growing categories, 125+ categories registered positive growth. Toilet soaps observed the highest increase in ad secondages, followed by ecom-gaming during Jan-Jun’23 compared to Jan-Jun’22 in the movie genre. In terms of growth % among the top 10 categories, home insecticides witnessed the highest growth of 8 Times followed by two-wheelers with two times growth.

    When it comes to the leading advertisers in Jan-Jun’23, Hindustan Lever was the leading advertiser with a 15 per cent share of ad volumes, followed by Reckitt Benckiser (India) with an 11 per cent share. Godrej Consumer Products ascended to the third position in Jan-Jun’23 compared to Jan-Jun’22. Pepsi Co and Procter & Gamble Home Products were the new entrants during Jan-Jun’23 compared to Jan-Jun’22.

    As per the exclusive advertisers in the movie genre, 20+ advertisers were present exclusively in the movie genre during Jan-Jun’23. Bosna Digital Entertainment was the top exclusive advertiser in the movie genre followed by My Vishwa Technologies.

    When it comes to the leading Brands in Jan-Jun’23, Glow & Lovely Advanced Multivitamin ascended to the top position. Close Up Ever Fresh, Santoor Sandal and Turmeric, Colgate Dental Cream & Maaza were the new entrants during Jan-Jun’23 compared to Jan-Jun’22. Dettol Toilet Soaps descended to the third position during Jan-Jun’23, after leading the list of the top 10 brands in Jan-Jun’22. Harpic Power Plus 10x Max Clean retained its second position during Jan-Jun’23 compared to Jan-Jun’22.

    As per the report, prime time was the most preferred time-band in the movie genre, followed by afternoon and morning time bands. Prime time, afternoon, and morning time bands together added 64 per cent share of ad volumes.

    When it comes to the ad size in the movie genre in Jan-Jun’22-23, 20-40 sec ad size in this genre witnessed one per cent growth in ad volumes compared to Jan-Jun’22. Ad commercials of 20-40 seconds were most preferred for advertising on movie channels during both periods.

  • Bisleri partners with King of Kotha to strengthen brand love In South India

    Bisleri partners with King of Kotha to strengthen brand love In South India

    Mumbai: Bisleri, India’s leading packaged drinking water, has partnered with the most awaited Mollywood movie, King of Kotha, starring the industry’s heartthrob Dulquer Salmaan. The association features Dulquer Salmaan on Bisleri’s limited-edition packs – 500 ML, 1 Litre, and 2 Litre. These limited-edition bottles will be available across Kerala and a select few cities in Tamil Nadu, such as Coimbatore, Pollachi, Tirupur, Nagercoil, Tenkasi, and Theni.

    Commenting on the collaboration, Bisleri International Pvt. Ltd. head of marketing Tushar Malhotra  said, “Through the limited-edition pack collaboration with King of Kotha, we aim to strengthen our local brand love in Kerala and select cities of Tamil Nadu by providing an exciting experience to both our consumers and trade partners. “

    Also commenting on the collaboration, Wayfarer Films Private Ltd. & Zee Studios said, “Much like the south film industry, Bisleri has carved a special place in the hearts of millions. This collaboration allows us to connect with audiences in new and engaging ways with Dulquer Salmaan’s collectible on the limited-edition bottles, thereby creating a memorable experience beyond the silver screen.”

    The company continues its hyper-local approach strengthening cultural nuances with its ongoing association with South Indian films. The King of Kotha limited-edition packs are an ode to the cinematic grandeur of the Malayalam film industry while celebrating the irresistible charm and appeal of Dulquer Salmaan. The packs will be promoted across over 12,000 outlets, in all general and modern trade outlets in Kerala and select cities in Tamil Nadu. Additionally, it will be available online through the Bisleri @Doorstep App. 

  • zingbus teams up as official brand partner for Dream Girl 2

    zingbus teams up as official brand partner for Dream Girl 2

    Mumbai: zingbus, the largest tech-based intercity bus service provider in India, has proudly announced its captivating collaboration as the official brand partner for the movie Dream Girl 2. The sequel to the blockbuster sensation, Dream Girl (2019) is poised to unleash its magic on the silver screen, captivating audiences nationwide on 25 August 2023.

    Dream Girl 2, an upcoming Hindi comedy-drama is helmed by the visionary director Raaj Shaandilyaa and produced by Ekta Kapoor and  Shobha Kapoor under the dynamic banner Balaji Motion Pictures. The movie showcases a diverse ensemble cast, including Ayushmann Khurrana, Ananya Panday, Paresh Rawal, Annu Kapoor, Rajpal Yadav, Vijay Raaz, Asrani, Abhishek Banerjee, Manjot Singh and Seema Pahwa. This cinematic marvel promises to be a journey through emotions, laughter, and life’s quirks, all interwoven in a tapestry of entertainment.

    Speaking on the partnership, zingbus CEO and co-founder Prashant Kumar said – “Seizing the role of the official brand partner of a fantastic movie – Dream Girl 2, provides us with a wonderful opportunity to engage a larger audience throughout India. This partnership ignites our passion and propels us to explore new horizons. zingbus team is truly excited about this affiliation and we are looking ahead to numerous such remarkable collaborations in the times to come.”

    The strategic partnership will increase the likelihood of zingbus gaining a more significant presence in people’s thoughts and perceptions. By combining the visionary approach of the brand – zingbus with the compelling narrative of the movie, this partnership will carve an enduring mark on the hearts and minds of a diverse and widespread audience.

  • Elevate your audio experience with these incredible gadgets

    Elevate your audio experience with these incredible gadgets

    Mumbai: If music is your ultimate source of solace and joy, then you’re in for a treat. We’ve scoured the tech landscape to bring you a selection of cutting-edge gadgets that promise to take your audio experience to new heights. From crisp beats to immersive melodies, these devices are tailor-made for the discerning music enthusiast. Welcome to your very own “Music Lover’s Paradise.”

    Nokia 130 Music: Start your audio journey with simplicity and nostalgia. The Nokia 130 Music is not just a phone, but a compact music player that lets you groove to your favorite tunes on the go. With its long battery life and dedicated music buttons, you can relive the charm of the past while enjoying your modern-day playlists. Featuring a big battery and a powerful speaker, the Nokia 130 lasts long and plays loud. Whether you want to go hands-free on calls or play the FM radio for the entire room, it delivers clear sound from dawn till dusk. Durable and user-friendly, the Nokia 130 will stand by your side day in and day out. Press and hold the music key to open the MP3 player and dive into your tracks stored on the MicroSD card. Alternatively, tune into local stations with the FM radio. Whichever option you choose, you can enjoy your music all day long, using headphones or the built-in improved loudspeaker. The choice is yours.

    Learn more about Nokia 130 Music

    Nokia 5710: With the Nokia 5710, music becomes a lifestyle. This feature-rich phone boasts an integrated music player that ensures your tunes sound their best. Plus, its sleek design and customisable features make it a statement piece for any music aficionado.

    Your music, your rules. The Nokia 5710 XpressAudio features a unique and game-changing design, purpose-built for new realms of audio freedom. The phone houses a pair of wireless earbuds beneath a sleek and robust slider – pop them out when you want to listen and put them back to charge when you’re done. And if you want to listen to music with friends, just switch to the phone’s loudspeaker.

    Discover the Nokia 5710 XpressAudio

    Sony Party Speaker SRS-XV800: Turn any gathering into an unforgettable music experience with the Sony Party Speaker SRS-XV800. This powerhouse delivers powerful sound that fills the room, while its dynamic lighting effects create a club-like ambiance. Bring the party wherever you go!

    Whether you’re hosting an epic party or enjoying your favorite movie or TV show, this speaker will provide the immersive experience you need. The XV800 offers powerful, room-filling sound no matter what you’re listening to or where you’re listening from. So, don’t compromise—play music loud and clear or enhance your movies and TV with the XV800.

    Life should be lived at full volume. That means getting your friends together, turning up the music to full volume, and dancing all night to clear, rich sound. With our new X-series range of speakers, you can make the most of every single moment, power parties you’ll remember forever, and always live your life out loud.

    https://shopatsc.com/collections/all/products/sony-srs-xv800-x-series-wireless-portable-bluetooth-karaoke-party-speaker-ipx4-splash-proof-with-25-hrs-battery-tv-sound-booster-built-in-handle-wheels-omnidirectional-sound-and-ambient-lights-new

    Sony Earbuds WF-C700N: Immerse yourself in a world of musical bliss with the Sony Earbuds WF-C700N. These true wireless earbuds offer noise cancellation, allowing you to escape into your melodies without any distractions. Enjoy premium sound quality and convenience rolled into one.

    The WF-C700N headphones with noise-cancelling, all-day comfort, and immersive sound quality allow you to enjoy music anywhere. Cancel out background noise with Noise Sensor Technology or use the Ambient Sound Mode to stay connected to your natural surroundings. Adjust ambient sound with the Sony | Headphones Connect app to control your listening experience.

    https://shopatsc.com/collections/all/products/sony-wf-c700n-bluetooth-truly-wireless-noise-cancellation-in-ear-earbuds-360-ra-multipoint-connection-10-mins-super-quick-charge-20hrs-batt-life-ipx4-ratings-fast-pair-app-support

    Tecno Pova 5 Pro: Unleash your music’s potential with the Tecno Pova 5 Pro

    This smartphone isn’t just about calls and texts—it’s a pocket-sized music studio. With powerful speakers and enhanced audio features, your tracks will resonate with depth and clarity. The RGB light at the back of the phone resonates with the emotions of digital natives. This LED light matches with the rhythm of the music with its Pure and Party mode vibing to your soulful party music.

    When it comes to enhancing your audio experience, these gadgets are your keys to unlocking a world of sonic wonders. From the nostalgic charm of Nokia’s music phones to the contemporary brilliance of Sony’s speakers, earbuds, and headphones, your musical journey is about to get a serious upgrade. So, immerse yourself, groove on, and let the melodies transport you to your very own music lover’s paradise.

    Explore the Tecno Pova 5 Pro

  • Weekend Unwind with: Nourish You director & co-founder Sowmya Reddy

    Weekend Unwind with: Nourish You director & co-founder Sowmya Reddy

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have Nourish You co-founder & director Sowmya Reddy

    Sowmya Reddy is the Director and Co-Founder, Nourish You. She also looks after product development and marketing at Nourish You, a smart food company that retails superfoods that are nutritious for consumers, and sustainable for the planet. Nourish You is India’s first Indian superfood company to retail homegrown, organic quinoa and chia. Along with this, she also looks after the product development sector and focuses on the alternative dairy segment.

    Prior to Nourish You she was also the co-founder of Joyful Inside- a gut-friendly company. Joyful Inside happens to be India’s First and only Gut-Friendly Clean Food Company and launched India’s First Probiotic oatmeal and Probiotic Chia Chutney Powers. She has completed her education at Regent’s University London with MSc. Management, Marketing/Marketing Management, General in 2012 and a certificate programme in accounting from Stanford university back in 2010.

    So, without further ado, here it goes…

    Q1. Your Mantra for Life
    I follow a simple mantra “Breathe and let go” it’s a reminder for me to pause, take a breath and release stress or tension

    Q2. A Book you are currently reading?
    The selfish gene

    Q3. Your Fitness mantra, especially during the pandemic?
    Just trying to be more active throughout the day practicing yoga and meditation post and during the pandemic is my fitness routine

    Q4. Your comfort food?
    Rasam and rice

    Q5. When chips are down a quote/ philosophy that keeps you going?
    In times of adversity, I find solace in the philosophy of ‘This too shall pass.’ It’s a philosophy that encourages me to keep moving forward with determination and a belief that brighter days lie ahead.”

    Q6. Your guilty pleasure?
    I’d have to say it’s definitely my sweet tooth. I can’t resist indulging in a delicious dessert

    Q7. When was the last time you tried something new?
    Today morning, made a new variety of chocolate and peanut drink to kill my sweet tooth…haha

    Q8. A Life lesson you learnt the hard way?
    Learnt most of my lessons the hard way, one lesson I learnt and is the most useful is being Patient.

    Q9. What gets you excited about life?
    Am a food enthusiast, anything related to food gets me excited

    Q10. What’s on top of your bucket list?
    To do a trek to the Everest base camp for now

    Q11. If you could give one piece of advice to your younger self, what would it be?
    The “I’m always young” experience has taught me a lot, I don’t think any advice will help when your young

    Q12. One thing you would most like to change about the world
    To find a more sustainable and responsible approach to environmental conservation

    Q13. An activity that keeps you motivated/charged during tough times
    A walk in the park and baking a cake is a therapy to me, keep me going in tough times

    Q14. What lifts your spirits when life gets you down?
    Just watching my kids and being around them

    Q15. Your go-to stress buster?
    Just watching anything funny, any sitcom or a show on television