Mumbai: The whole country is excited for #Jawan and so are we. Godrej Security Solutions couldn’t resist but capture the essence of the ultimate home security #SRK style!
The fun creative shows the Godrej Ace Pro sporting Shah Rukh Khan’s look from the #JawanPrevue, presenting it as ‘The Eye of Jawan’ – wonder why?
Watch the movie to find out!
Mumbai: Launched by creative duo Chirag Raheja and Imran Khan, the integrated agency ‘Human’ has been onboarded by an Africa-based FMCG brand.
Part of Parrogate Ginneries’ FMCG range, Jumbo Pops is a lollipop and candy brand operating in Zambia, Tanzania, and other African countries. While lollipops generally fall under the broad spectrum of ‘junk food’, they make for an affordable source of sugar and energy among children – something that people in these economies greatly benefit from.
Commenting on the partnership, Jagdish Kandpal of Parrogate Ginneries said “It’s refreshing to collaborate with Human on our emerging brand. Their creative and branding efforts are already creating a strong foundation for us, capturing the essence of our brand and building anticipation among potential customers.”
“Partnering with Human was a stroke of genius for our budding brand. Their fresh and innovative approach has already begun to generate buzz and anticipation in the market. Their dedication to understanding our vision and translating it into impactful campaigns is truly remarkable.” added Parrogate Ginneries business head Venkat Muralidadi.
The agency’s mandate includes working on the branding and packaging of the different lollipop flavours and variants, as well as creating retail communication for the brand.
Human co-founder and director Chirag Raheja said “The FMCG category has always been special for me, but this time, it’s a much bigger game we’re playing. In addition to boosting happiness levels among kids, we’re on a mission to help them stay on their feet all day, without putting a dent in their parents’ pockets. I’m delighted that Human is their partner of choice for this project, and I look forward to creating some stellar work for them.”
Adding to this sentiment, Human co-founder and director Imran Khan said “More than just good-looking work, this is our chance to create work that makes a real difference to people in African countries. That’s exactly what we want Human to stand for, and I’m grateful for the trust placed in us by the brand.”
Mumbai: Maison D’ Auraine, a conglomerate with a bouquet of the most revolutionary, innovative and luxury brands in the hair, beauty & personal care under its umbrella launches the premium Dutch haircosmetics brand, Keune in India. With over 100 years of legacy in the hair care industry, Keune, a family-owned Dutch brand is recognized worldwide for its innovative products and high-quality ingredients. With this exclusive launch, Maison D’ Auraine has strengthened its commitment to bringing world-class scientifically-backed sustainable and innovative products that drive tangible results.
Driven by the purpose of creating a world where everybody feels empowered, Keune’s line of curated avant-garde progressive solutions for hair have been developed using the latest technology and are designed to meet unique needs. The extensive product portfolio includes luxe colour treatment solutions, rejuvenating care essentials like shampoos & conditioners manufactured using a five-mineral complex and a versatile collection of affordable and premium hair styling staples designed to nourish and tame versatile hair types.
Commenting on the momentous occasion, Maison D’ Auraine founder & MD Arpit Jain said, “We are thrilled to launch Keune in India and bring its high-quality hair care products to our customers. Keune’s commitment to sustainability and ethical business practices aligns with our values, and we are excited to partner with them to offer our consumers in India and our salon partners a range of hair essentials that are innovative, sustainable and effective. Today, Indian consumers are keen to experience premium products from global brands. In line with this idea, we intend to continue to expand our product offerings and foster more such collaborations with international brands to cater to the diverse requirements of our customers. The idea is to democratise beauty and personal care space by making international products available to our Indian consumers by partnering with leading brands across continents.”
Commenting on the partnership, Keune Haircosmetics CEO Eelco Keune said, “We are thrilled to join hands with Maison D’ Auraine for our foray into the vibrant Indian market. This partnership is not just about products; it’s about shared values. With Keune’s 100-year-old legacy, this collaboration gains an added layer of significance. Our shared commitment to social responsibility and sustainable beauty makes this collaboration truly special. Together, we look forward to offering Indian hair dressers & consumers innovative and high-quality haircare solutions that reflect our dedication to excellence.”
Keune, being a global leader in professional haircare products recently attained B Corp certification, underscoring the company’s dedication to environmental sustainability, ethical business practices, and social responsibility. With this strong commitment to engaging in sustainably responsible practices, the 100% cruelty-free and vegan brand has bolstered its efforts to reduce its carbon footprint, using recycled materials in its packaging, and sourcing ingredients responsibly.
Acknowledging the significance of skill development within the beauty industry, Maison D’ Auraine actively organises trainings, seminars, and educational conferences for its salon partners & hairdressers. Enabling the hairdresser community and creating seamless processes and efficiency across product portfolio for different markets.
These initiatives span both metro and non-metro cities, aimed at building capabilities and nurturing talent. The Keune product portfolio is exclusively available through Maison D’Auraine at 25000+ premium salons across India.
Mumbai: Raksha Bandhan, the celebration of the endearing bond between siblings, takes a humorous spin this year. Dabur Amla, in a strategic collaboration with Schbang, the creative, media, and technology transformation company, unveils an exhilarating event that delves deep into the playful heart of sibling relationships.
Comedians Raunaq Rajani and Ankita Shrivastav lead the charge, representing the “Bhai Gang” and “Sister Squad” respectively. Through their comedic roasts, they uncover and jest about the delightful intricacies that mark every sibling relationship. From friendly banter to hilarious revelations, the roast promises waves of laughter and nods of recognition.
Regarding this innovative initiative, Dabur Amla head of marketing – hair care Ankur Kumar commented, “This Raksha Bandhan, we wanted to do something beyond the conventional. Siblings share a relationship that’s filled with playful banter. Through this campaign, we not only celebrate that bond but also the deeper emotional connection beneath the surface that highlights stronger roots. Being Jadon se mazboot is something that Dabur Amla stands for, and this is what is being reinstated through this salt and sweet banter.”
The event promises a visual and comedic treat. Adding to the fun, there are eager siblings from the audience, each resonating with the roast and cheering for their respective side.
Schbang executive vice president Rohan Hukeri shares his thoughts, “Collaborating with Dabur Amla for this unique Raksha Bandhan event was an exciting journey. We wanted to capture the essence of sibling relationships in a way that’s both relatable and refreshing. The sibling relationship is extremely dynamic & they are often being called the ‘Frenemies’. While there are regular banters between the siblings, the bedrock of the relationship is the stronger bond & understanding nature between the two. I believe the format of our roast taps into exactly that.”
As the comedians take audiences on a rollercoaster of emotions, the event wraps up on a poignant note, with Dabur Amla urging siblings to indulge in a ‘Dabur Amla Champi’ session. An ode to the deep-rooted #JadonSeMazboot bond, it’s a moment for reflection, rejuvenation, and reconnection.
This Raksha Bandhan, Dabur Amla and Schbang extend an invitation to relive, laugh, and celebrate the indomitable spirit of siblinghood.
Mumbai: The marketing landscape is poised for transformation as Anurag Sharma, a seasoned visionary with a trail of accomplishments, assumes the pivotal role as the vice president of marketing at BHIVE Group.
Sharma ‘s journey to this esteemed position is marked by unwavering dedication and a propensity for delivering exceptional results. Having steered the comprehensive branding and marketing strategies for BHIVE Workspace in his previous role, Sharma’s influence has already been etched into BHIVE’s brand narrative.
“Every night spent strategizing, every idea nurtured, and every challenge overcome has led to this moment,” Sharma shares. His new role is a recognition, and an emotional embrace of the relentless effort poured into his marketing journey. With his promotion, Anurag’s responsibilities have expanded to encompass BHIVE Workspace, BHIVE Alts, and BHIVE Capital – a trio of entities poised for innovation and growth.
His mission now is to architect and drive pioneering marketing strategies that reinforce brand identity and catalyse growth. Anchored by an exceptional team of professionals, he champions a culture of innovation, synergy, and excellence that propels BHIVE Group beyond conventional marketing norms. “Innovation, pushing boundaries, and harnessing emerging trends are our compass to new frontiers,” Sharma affirms. As he leads the marketing initiatives across BHIVE Group’s diverse portfolio, Anurag is on a mission to realize the ambitious dreams of the BHIVE Group, aligning efforts with the founder to bring the future into sharper focus.
With three pivotal pillars of his vision – Customer centricity, Innovation and Adaptation, and Sustainable growth, Anurag aims to establish a robust foundation for enduring expansion while prioritizing relationships and aligning growth strategies with innovation and advancements.
With a portfolio that spans software engineering, strategy consulting, entrepreneurship, and content creation, Anurag brings a unique blend of technical prowess, strategic vision, and audience understanding to his role.
“As I step into this role, I carry not just expertise from my previous ventures, but the insights, inspirations, and learnings from every individual I’ve collaborated with,” Sharma reflects. Rooted in a belief in the power of human connection, he is committed to guiding and mentoring the next generation of marketers.
Sharma’s journey as vice president of marketing at BHIVE Group reflects not just his past endeavours but a promise of an innovative future. With a vision that encapsulates BHIVE’s core values and a passion for driving growth, Anurag is set to redefine the marketing landscape one ground-breaking strategy at a time.
Mumbai: Centuary Mattress, India’s fastest-growing mattress brand, has announced the onboarding of the acclaimed badminton sensation PV Sindhu as its brand ambassador. The partnership marks the union of two champions of Hyderabad – one renowned for her prowess on the badminton court and the other for its specialization in sleep & comfort.
In Sindhu’s new role off the court, she will be championing the importance of the right mattress for fitness & well-being by using Centuary’s innovative products. Sindhu’s national popularity as Padma Bhushan awardee & most decorated badminton player would enable the brand to reach different geographies across the country.
Centuary recently introduced Gel Latex, A-Rise & Viscopedic mattresses to transform how people sleep. With this, the mattress brand has emerged as an industry leader in switching from conventional gel technology to copper gel technology. Comprising natural anti-inflammatory properties that provide pressure relief to the body, the new copper gel technology minimizes the body heat against the surface of the mattress. These unique features promise a good night’s sleep to customers.
Centuary Mattress executive director Uttam Malani said, “We are elated to welcome PV Sindhu to the Centuary family as our new brand ambassador. Sindhu is a perfect fit for Centuary through shared values of excellence and dedication. While Centuary is India’s Sleep Specialist, Sindhu is surely India’s Sports Specialist and her achievements speak for themselves. We are proud to be associated with a champion such as Sindhu; and look forward to reaching out to all individuals with our innovative products and informative campaigns through this collaboration.”
Padma Bhushan PV Sindhu, one of India’s most successful sportspeople, said, “Joining hands with Centuary Mattress is an exciting step for me. Their dedication to innovative sleep solutions aligns perfectly with my belief in the importance of rest. Just as rigorous training is vital for success, so is the restorative power of a good night’s sleep on the right mattress. I’m thrilled to be a part of Centuary’s journey, advocating for healthier sleep solutions for holistic well-being.”
Centuary Mattresses has established a strong presence in the country across 18 states with 4500+ dealers and 450+ exclusive brand stores. It has manufacturing plants located in Hyderabad and Bhubaneshwar, company-operated sales depots in Pune, Bangalore, Warangal, Vizag, Vijayawada, Kurnool, Sambalpur and sales offices across South, East, and West India.
Mumbai: Incorporated on 21 December 2021, Tata Passenger Electric Mobility, a subsidiary of Tata Motors, has unveiled its new brand identity, TATA.ev, marking a pivotal step in India’s EV revolution. Aligned with sustainability and innovation, the identity embodies “Move with Meaning,” uniting values of sustainability, community, and technology. The Orbit logo and Evo Teal color symbolise a circular ecosystem and tech-forward commitment. This evolution reflects Tata’s drive toward a greener future while emphasising customer experiences. With a 70 per cent market share in four-wheeler EVs, Tata’s pioneering journey includes selling over one lakh EVs, showcasing a commitment to sustainable mobility.
Indiantelevision.com on the sidelines of the press conference, caught up with Tata Passenger Electric Mobility Ltd (TPEML) head, marketing, sales and service strategy Vivek Srivatsa to talk about the idea behind the EV business, their TG, market share, etc.
Edited Excerpts:
On Tata Motors being the first auto manufacturer to launch an EV in India
Yes, the first mainstream EV cars with the Nexon EV in 2020. When I say mainstream, it means you can use it like any normal car, i.e., it comes with the right warranty, safety, and all that. We launched the Nexon, the Tigor and the Tiago which was showcased last year in the IPL.
On TPEML’s market share and the idea behind getting into the EV business when India had not yet opened up to the business
We saw the signs early. A large part of Western Europe was adopting to EVs and India’s government was strongly pushing EVs and on the kind of subsidies being offered for both manufacturing as well as for customers in terms of GST reduction, made it a very compelling business case, as well as a use case for customers. Of course, it involves some capital investment and some R&D, but we thought we should do it for the betterment of the country in terms of moving towards more sustainable mobility sources.
But also, when we saw internally in Tata Group, we had all the ingredients ready to move into this, which probably other companies did not have. We had Tata Power, we had Top Auto Components who make the batteries for us. We have obviously Tata Motors expertise in making cars. We have TCS who make software. So, we have all the basic requirements already in place, we just have to create the ecosystem together and take advantage of the government’s subsidies and incentives to give a viable product.
On the buying trends of Indians today and are you urban-centric or reaching out to your TG’s in the tier-2 and tier-3 market
Electric vehicle (EV) adoption is surging robustly. The initial 10,000 sales spanned 44 months, while the subsequent 40,000 were achieved in just 15 months. The next 50,000 sales took only nine months. This strong acceleration indicates that achieving the next milestone of 100,000 sales might take 12 months.
When we launched Tiago, more than 25 per cent of our sales came from the smaller towns. Smaller towns have an inherent advantage in that there is no restriction on parking space. Requiring parking space for charger installation poses a challenge in urban areas, while smaller towns face no such issue. Two-wheeler EVs are already hugely used in smaller towns. So as a concept, it’s not alien to them. They are very focused on the cost of operation. EV is one-eighth or one-tenth the cost of operation of traditional cars and the distances they travel also is not too high. So, EV use case for smaller towns is actually perfect and we are seeing very fast adoption there.
On Tata Motors building up sustainability, educating your consumers and carrying it forward in various activities in CSR and other things
Firstly, at the Tata Group level, there is a group-level commitment under something called ‘Project Aalingan’ towards sustainability. Tata Motors is the same, we have committed to be carbon neutral by 2040 which is the most ambitious target for an Indian automotive company. We have committed to be water neutral by 2030. So, firm commitments have been made and that is internal. Through EV adoption and the work with our customers, we are pushing sustainability into the lifestyle of our consumers as well.
First is obviously, by using EV itself, we’re saving carbon emissions, but we’re taking it beyond with the new brand design and the practices to follow for our community will teach them other elements of the community in terms of long use items, i.e., the longer you use anything, the better it is for the environment, whether it is clothes, gadget or anything. Safe disposal is very important. CSR activities, like educating the underprivileged, and clothes donation for the underprivileged, among others are the ones we are going to formally pursue. These are anyway strong active pillars of what Tata Group does. So, it is actually an extension in a modern way. Not only are we focused on sustainability at a Tata Motors level, but we are also focused on the CSR activity, which actually is a parallel line to sustainability.
On conceiving the campaign film and its conceptualisation
The new brand design has been conceived by our partners, Landor & Fitch. They helped us lay this out. There were a few challenges because there are so many aspects. On the business side, it’s a growing business is a very demanding consumer. On the sustainability side, we have made firm commitments and we needed to showcase that also. Also, it has to be a brand design, which is able to be present across all our touchpoints, i.e., digital, retail, communicating offline, online, and digital. So, it took about a year for us to put this together. I think it will help us give a firm direction to, whatever we do in the future.
On the significance of the bridge
So, the bridge brings humanity to whatever we do. It allows us to express ourselves better. You can treat it like a floating underline. It allows us to express things better. It’ll also be immediately recognisable as a TATA.ev communication. It does bring in a certain level of expressiveness without
costing too much and not being on your face.
On their future plans and the EV’s price range
We aim to sell close to one lac EVs, this financial year. What we have committed is, we want to look at about 50 per cent of our portfolio or sales being on the electric side by 2030.
Our EV’s range starts from just below 10 lakhs and goes up to 22 lakhs right now.
Mumbai: Nutrition is the cornerstone of a healthy and strong society and a non-negotiable component of health that needs to be ensured at all costs. To create awareness of the key role that a nutritious diet plays in ensuring overall well-being, the IHW Council has been celebrating a unique week-long initiative Bharat Nutrition Week, instituted in line with prime minister – Shri Narendra Modi’s flagship overarching scheme of holistic nourishment Poshan Abhiyaan (National Nutrition Mission, NNM)and Bharat Poshan Month,in September every year.
The fourth edition of Bharat Nutrition Week – India’s biggest good food and nutrition awareness national movement, along with its Mission Ambassador–MasterChef Shipra Khanna will amplify the vision of a nutritious and healthy India. The first week of September will witness a flurry of engaging and interactive activities centred around the theme of healthy and nutritious food.
Speaking on the occasion Master Chef Shipra Khanna said, “Good food and healthy eating is a cause that I firmly believe in, initiatives like this can play a pro-active role in making people realize the imperative role that nutrition plays for a healthy body and mind and motivate them to switch towards a healthier lifestyle.”
While The Good Food Show and Healthy Khayega India will engage with social media influencers, top nutritionists and chefs, to promote healthy food practices and recipes among the urban and rural population of the country. Bharat Poshan Premier Quiz, another interesting and much sought-after activity under the aegis of the Bharat Nutrition Weekend supported by Artist For Her, will involve school kids, pan India for the largest virtual nutrition quiz that is sure to raise the adrenaline rush while also imparting relevant knowledge on good food, nutrition, hygiene and inculcating healthy eating practices.
Amidst an escalating burden of non-communicable diseases in the country coupled with a rise in the double form of malnutrition, advocating for good food is the need of the hour. According to the National Family Health Survey 2019-21, around 23 per cent of Indians are obese and thus suffer from a multitude of health disorders because of the condition. Bharat Nutrition Week is a campaign that aims to address these problems through holistic nutrition education and to create mass awareness about the significance of a healthy diet and lifestyle.
Discussing the importance of nutrition, IHW Council CEO Kamal Narayan said, “A balanced and nourishing diet forms the foundation of a sound mind, body and soul while ensuring favourable cognitive and physical development. Social health campaigns like the Bharat Nutrition Week, create lasting influence, fostering awareness and meaningful shift towards nutrition by cultivating healthy dietary habits amongst all, echoing the government’s ambitious and timely Rashtriya Poshan Maah’s objective of good food and nutrition for all.”
Mumbai: Tata Passenger Electric Mobility, a subsidiary of Tata Motors and the pioneer of India’s EV revolution today launched its new brand identity, TATA.ev, for the EV business. This new identity is aligned to Tata Motors’ commitment on sustainability & pioneering innovation as well as Tata Group’s focus towards community development. The new brand identity embodies the core philosophy of “Move with Meaning,” unifying the values of sustainability, community, and technology. It is the first step towards providing differentiated and meaningful experiences for customers in the form of a collective initiative to move towards an electric future that is better for the planet and its inhabitants.
As the EV offering grows, spurred on by surging consumer demand and a robust, thriving product lineup, customers expect a unique experience across all touchpoints, from the brand to the product and its ownership cycle. TATA.ev identified a clear need for a new consumer-facing brand identity that strengthens commitment to the future of mobility.
Move with Meaning
The word “move” captures how the company is in the business of mobility but also acts as a launchpad to think of this new brand identity as a collective human movement towards EVs, and towards a safer, smarter, greener future. The words “with meaning” build on the intent – they power up what TATA.ev stands for with a clear focus on responsibility, collective action, and future readiness.
Commenting on the new brand identity, Tata Passenger Electric Mobility Ltd head, marketing, sales and service strategy Vivek Srivatsa said, “We are entering a new era with TATA.ev. Our new brand identity for electric vehicles underlines our commitment to accelerate the adoption of clean energy mobility solutions. We intend to drive positive change in the automotive industry with the focus on sustainability, community, and technology. Both the products and services are intended to create highly differentiated and meaningful consumer experiences. The brand personality is humane, honest, invigorating, and conversational – a rallying point for those curious about having a better impact on the world.”
Key highlights of TATA.ev’s brand identity:
The brand identity of TATA.ev, developed with Landor & Fitch, reflects the brand platform ‘Move with Meaning’ with sustainability at its core. All design decisions are purposeful and deliberate in the same spirit as the brand strategy. The visual design embodies ‘Move with Meaning’ and is accessible, open, and environmentally friendly.
● The Orbit: The “.ev” in the logo mark is enclosed within the Orbit. The dot pattern from Tata Motors’ branding is now made of larger circles in a distinct grid. This orbit embodies how TATA.ev fosters a circular ecosystem of human and environmental interaction, all progressing toward creating a brighter future.
● The brand colour: The brand’s distinct Evo Teal colour, a fusion of technology and sustainability, symbolises TATA.ev’s innovation and tech-forward capabilities, while highlighting the brand’s commitment to move towards a sustainable future.
● Inter Typeface: The open-source Inter typeface reflects modernity and accessibility. The adoption of an existing font was a decision born by the brand’s sustainability first approach.
● The sound of TATA.ev: The intent with the motion and sonic logo is to balance between tradition and innovation, and create a feeling of progressing forward. The sound of the brand combines electronic circuits and a powerful ripple sound – truly inspired by the intersection of nature and technology.
● The character: The ‘bridge’ element has been introduced to infuse character into the typography, imbuing the communication with a sense of motion and dynamism.
Doubling down on its commitment to sustainability, TATA.ev has been designed with key actions, which ensure it follows an environmentally friendly approach:
● To reduce ink usage, print collaterals are designed on a white base
● To reduce battery consumption and energy usage, all digital collaterals follow a dark mode approach and are designed on a Black base
● To ensure wide accessibility, smaller file sizes, quicker loading times, and optimized performance, the font family used is Inter, an open-license and variable font family, to further align with the sustainable approach.
All consumer-facing communication will begin to assume the new brand identity and will be rolled out in a phased manner.
With a dominating market share of over 70 per cent in the four-wheeler EV segment, Tata Passenger Electric Mobility has consistently demonstrated its pioneering spirit by introducing cutting-edge technologies and innovative products. Responsible for actively shaping the future of mobility, the company also recently crossed the milestone of selling one lakh Tata EVs. This momentous journey underscores the brand’s unwavering commitment to drive positive change and contribute to a sustainable future for India. To ‘Go Beyond’, the company has already declared its three-phase EV strategy, with plans to offer different body styles at several accessible price points, meeting the evolving needs of consumers. The company aims to set new benchmarks in the EV segment by focusing on seamless connectivity, state-of-the-art design, exceptional performance, and uncompromised safety across its electric vehicle lineup.
Mumbai: PepsiCo India, one of largest foods and beverages company, announced that it has joined Open Network for Digital Commerce (ONDC) Network. This partnership will enable discoverability of the company’s expansive product portfolio by buyers and help in extending customer outreach through the diverse array of ONDC-affiliated seller applications.
Speaking on the partnership, PepsiCo India president Ahmed ElSheikh said, “ONDC’s creation as a centralized solution for diverse consumer needs is a notable step by the Indian Government to reshape the national e-commerce industry. At PepsiCo India, the focus is to maximize choices on how consumers want to source our products. We are always looking to innovate our go-to-market models. The integration with ONDC marks a pivotal step in this journey as it not only helps us to leverage latest technology platform solutions that will make us faster and flexible in our speed to market but also helps us to solidify our commitment to elevating consumer experiences.”
ONDC managing director and CEO T Koshy said, “As ONDC Network aims to create a transparent ecommerce ecosystem creating equal opportunities for all, we are happy to see PepsiCo India on board. PepsiCo India can now reach a wider customer base, while offering expanded choices for buyers on the network.”
PepsiCo India’s consumer portfolio of beverages and foods including Pepsi, 7UP, Mountain Dew, Sting, Slice, Tropicana, Gatorade, Mirinda, Aquafina, Lipton, Lay’s, Kurkure, Doritos, Uncle Chips and Quaker Oats will now be available across the ONDC network.