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Category: Brands

  • More than three-quarters of corporate boards have less than 25% female representation: Flipcarbon’s Women in Leadership Report

    More than three-quarters of corporate boards have less than 25% female representation: Flipcarbon’s Women in Leadership Report

    Mumbai: Flipcarbon, a full-stack business consulting firm today announced the release of its maiden report on “Women in Leadership – Challenges, Opportunities, and Best Practices”. The in-depth report talks about women’s participation in the workplace, the role of women in building a sustainable future and shares best practices into building a diverse workplace. The report also highlights the gender inequality in leadership roles across businesses in the country.

    Key data points from the report:

    1. Increasing Female Enrolment in Higher Education:

    ● In FY 2020, 40 million students were enrolled in higher education in India. This is expected to rise to 92 million by FY 2035.

    ● Female enrolment in engineering colleges, which was nine per cent in 2017, increased to 20 per cent in 2021.

    ● Female students now make up 58 per cent of total undergraduate enrolment in fall of 2021.

    2. Women’s Representation in Leadership:

    ● More than three-quarters of corporate boards have less than 25 per cent female representation.

    ● Across most elements explored, women continue to have less than 50 per cent, if not abysmally insignificant opportunity to participate and prove themselves.

    ● Only 11 per cent organizations have more than 50 per cent female representation across all levels of management.

    3. Organisational Initiatives:

    ● While organisations are making strides, only 65 per cent believe there are equal opportunities for both genders among their employees.

    ● Initiatives such as flexible working arrangements, leadership mentoring programs, and gender-neutral recruitment are crucial for promoting diversity.

    ● Across most organizations maternity leave is still largely only legally compliant and not path breaking. Less than 15 per cent policies are better than the law.

    ● Almost 50 per cent organizations don’t have credible practices to reduce gender pay gap or reduce glass ceiling.

    ● Almost 40 per cent women make career compromises or must work harder than normal to succeed.

    ● Almost 25 per cent women face pregnancy or motherhood discrimination.

    ● About a third of all women feel the need to exhibit overtly masculine traits to succeed at work.

    Flipcarbon CEO Alok Ranjan stated, “This is India’s century, and as we continue to showcase strength and leadership in areas such as technology and innovation, we also need to strengthen our focus on gender equality. We have seen a surge in female enrolment in higher education – from nine per cent to 20 per cent in engineering colleges within just 2017 to 2021. Women now comprise 58 per cent of undergraduate enrolment. Yet, when it comes to leadership roles in corporations, the numbers tell a different story. Globally, less than 20 per cent of C-suite positions are held by women, and most corporate boards still lack and do very little to increase female representation. There is a need to demand transparency in hiring and promotion processes. Hold leaders accountable for achieving gender balance in leadership teams – Diversity of thought is our greatest asset, which needs to be leveraged.”

    Ranjan further added, “We need to listen and acknowledge that there is a problem, we need to actively work towards creating an ecosystem of inclusivity and build programs and opportunities that enable us to bridge the gap. We need to work on grassroot level changes.”

    While organisations are seeing progress, only 65 per cent believe there are equal opportunities for both genders among their employees. To overcome the barriers that persist, the report outlines several key initiatives such as including equal pay, flexible work arrangements, and mentorship programs.

    The Women In Leadership report is based on a comprehensive survey of 68 per cent female, 30 per cent male, and two per cent others respondents. The respondents represented diverse management levels, including 27 per cent senior management, 29 per cent middle management, and 36 per cent junior management.

  • Classic meets modern: Crafting customer connections with timeless marketing and modern media”: Too Yumm’s Yogesh Tewari

    Classic meets modern: Crafting customer connections with timeless marketing and modern media”: Too Yumm’s Yogesh Tewari

    Mumbai: New Age snacking brand Too Yumm! from Guiltfree Industries, a part of the FMCG division of the RP-Sanjiv Goenka Group bids to rekindle the spirit of innovation and taste in the snacking category with this tantalizing and exhilarating new flavour – Too Yumm! BHOOT Chips. Infused with the searing heat of India’s spiciest Chilli, Bhut Jholokia, Too Yumm! attempts an exceptional collaboration that marks an industry-first; teams up with India’s pioneer hot sauce brand, Naagin, to deliver an unparalleled snacking experience that tantalises the taste buds and ignites the senses.

    Too Yumm! and Naagin, both catering to the preferences of today’s vibrant and dynamic youth, have united to create an exceptional product that not only boasts intense heat but is also astonishingly delectable, making it impossible to resist. Not content with revolutionising just the product, Too Yumm! has infused innovation into every aspect of BHOOT Chips. From its distinctive flavor and eye-catching packaging to its evocative name and holistic digital-first approach, the brand has orchestrated an immersive snacking experience.

    Guiltfree Industries flagship brand; Too Yumm has carved out a niche for itself in a cluttered market through very disruptive product format and flavour innovations. The Group has 50,000 employees worldwide and over 500,000 shareholders. Over the years, Too Yumm has pioneered many innovations like Multigrain Thins, Wasabi Foxnuts, Dahi Papdi Chaat Chips, Noodle Masala Karare etc. Too Yumm Brands like Karare, Multigrain Chips, Rings and Veggie Sticks, etc are household names now. The year 2021, marked Too Yumm’s entry into the mass segment of Potato chips & the company has seen immense success with this launch over the last two years- with Too Yumm Chips crossing the 100 Cr mark within just 15 months of Launch. The snacking category in India is large with an estimated size of 30,000 Cr annually and Too Yumm is one of the fastest growing brands in this space clocking high double-digit growths and expanding its market footprint every year. With a reach of more than 3 Lakh outlets across India, Too Yumm caters to a diverse audience with its offerings across the length and breadth of the nation.

    Indiantelevision.com in an email interaction with vice-president of marketing, RP Sanjiv Goenka Group of  FMCG division, Yogesh Tewari, spoke on the launch of the Bhoot Chips, in branding association with Bigg Boss and much more…..

    On launchingToo Yumm ! Bhoot Chips. What instigated you to associate with Naagin sauce? What kind of specific nuances were kept in mind during the creation of BHOOT chips?

    Too Yumm! always aims to cater to the preferences of today’s robust and dynamic youth. This time, we collaborated with Naagin to  create BHOOT Chips, an exceptional product that not only boasts intense heat but is also astonishingly delectable, with the inclusion of India’s spiciest chilli – Bhut Jholakia, making it impossible to resist. Too Yumm! and Naagin have tried to ingrain innovation in every part of  this chip from its distinctive flavor and eye-catching packaging to its unique name. With the holistic digital approach, we aim to give its consumers an immersive snacking experience.

    On Bigg Boss being the tentpole property for colors, today in – Branding is more nuanced, How have you gone about integrating the brand in the BIgg Boss house? Why was this particular show chosen to launch the product?

    The platform’s association with Too Yumm! as a “co-powered by” sponsor aimed to leverage the show’s popularity to reach out a wider audience and introduce them to the delicious and fiery taste of BHOOT chips. Our partnership with Bigg Boss was the perfect fit for Too Yumm! Since the show is known for its suspenseful content and received a great response, we ensured to leverage this season with a bit of spice and jhatka. As the show got extended, it fell into the right window to launch a product. We also clouted on the properties inside the house, such as a dedicated Too Yumm! Bhoot chips corner. Through this interesting task  with Bigg Boss contestants, it was a first-of-its-kind product activity in India through an OTT property at the finale episode. Given the show’s context of contestants residing within a house, the association with an FMCG brand like Too Yumm! was organically aligned with the essential need for food

    With the expansive reach of JioCinema, it effectively amplified our presence among the dedicated followers of these influencers. We utilised the content generated by them across our social media channels, thereby extending our reach.            

    On the media mix for this campaign? Today digital is the go-to for most brands so what would be your spends on digital?

    To engage with our customers, we have used a combination of classic marketing and modern media tactics. Given our TG’s primary source of media consumption is shifting heavily towards digital, 70% of the marketing budget was allocated to digital platforms, including OTT platform (JioCinema) and social media. The remainder was divided between out-of-home (OOH) advertising and on-ground activations. Core theme of the campaign is landing on our brand proposition of ‘Jhatka Yaad Rahega’ which essentially brings out the tasty and spiciness of Bhoot Chips.

    On the retail expansion plan are you looking at (through online, offline, marketplaces, EBOs, franchise outlets, in-store etc.)? Your vision and way forward for Too Yumm!

    Launch has kick-started with traditional trade and will be followed by Modern trade and E-com. Naagin will also list this onto their own platform.Too Yumm! will continue to bring innovative and disruptive offerings to delight our consumers. Watch out for many more stuff in coming months.

  • Veeba marks 10-year milestone with new packaging

    Veeba marks 10-year milestone with new packaging

    Mumbai: Veeba, India’s leading and rapidly expanding food brand, proudly marks its remarkable journey of ten years, characterised by unparalleled growth, relentless innovation, and resounding success. With a deep-rooted presence in over 700 cities across the nation and a diverse portfolio of over 330 products, Veeba has achieved a remarkable feat, approaching 1000 crore brand.

    Guided by the visionary leadership of Veeba founder and managing director Viraj Bahl the brand’s journey has been nothing short of extraordinary. Reflecting on this milestone, Bahl stated, “As we celebrate a remarkable decade of Veeba’s journey, we reflect upon the incredible milestones that have paved our path to success. From humble beginnings to becoming an almost 1000+ crore company, this journey has been nothing short of extraordinary. “

    He further added, “Our commitment to innovation and excellence has been the driving force behind our growth, and as we introduce new packaging designed to enhance the product experience, we’re adding yet another layer of value to our offerings. This milestone isn’t just about numbers but the passion, dedication, and collective effort of our 2000+ member team and partners and their unwavering support.”

    We are 10 and we are just getting started.

    With over 150,000 points of sale, Veeba has firmly established its presence as a frontrunner in the food industry. The brand’s commitment to quality control is evident through its state-of-the-art manufacturing facilities spanning over 500,000 sq. ft. across two plants in Neemrana and Keshwana, Rajasthan. A team of over 80 food technologists upholds the brand’s reputation for excellence. The brand’s R&D center in Gurgaon, housing a team of over 30 chefs and many food scientists, is responsible for driving culinary innovation.

    Veeba’s decade-long success is underpinned by crafting innovative products tailored to the Indian palate, achieving unprecedented growth, and commanding substantial market share across categories including salad dressings, mayonnaise, spreads, and culinary sauces. Anchored in meeting dynamic consumer preferences, Veeba steadfastly delivers offerings of the highest quality.

    In honor of this milestone, Veeba introduces a refreshed packaging design, simplifying product categorization and serving as a wellspring of culinary inspiration. The packaging heralds a new era of ingredient transparency, providing consumers with creative recipes and ideas. By scanning the QR code, customers unlock a treasure trove of recipes, elevating culinary experiences. The packaging prominently showcases ingredients, empowering informed choices.

    Further validating its reputation, Veeba has received the AmbitionBox #BestPlacesToWork in India Awards 2022 accolade. With unwavering dedication to innovation, quality assurance, and extraordinary growth, Veeba’s captivating product spectrum encompasses ketchup, mayonnaise, dressings, sauces, spreads, dips, nut butter, sweet toppings, and ready-to-cook sauces. Accessible through general trade, modern trade, and e-commerce channels, Veeba’s influence flourishes in the dynamic food industry landscape.

  • Better Body Bombay: A premium personal care brand focusing on Indian skin type

    Better Body Bombay: A premium personal care brand focusing on Indian skin type

    Mumbai: Better Body Bombay, a personal care brand is set to redefine the industry with its innovative range of clean, sustainable, and gender-neutral products.

    Inspired by the vibrant city of Bombay, the brand ensures that its products are free from harmful chemicals, toxins, and artificial additives. Better Body Bombay aims to provide consumers with a sensorial experience while ensuring the utmost safety for both people and the environment.

    The brand offers a range of exotic ingredient collections designed to meet specific needs. One of these collections is the Blood Orange collection, which includes moisturisers, body wash, hand wash, and lip balm that harnesses the power of the citrus fruit to brighten, renew, and repair the skin. The Tea Tree and Kaffir Lime collection, on the other hand, consists of hand wash, anti-dandruff scalp rub, lip balm, and anti-dandruff shampoo. Another collection offered by BBB is the Onion Seed extract range, which includes anti-dandruff shampoo, conditioners, anti-dandruff scalp rub, and hair growth elixir. These collections are just a few examples of the diverse product offerings from Better Body Bombay.

    With each product, BBB aims to inspire individuals to embrace a healthier, more conscious approach to personal care.

    Currently, the products are available at Wellness Forever, Nykaa, Flipkart, Amazon, and  PharmEasy.

  • Chumbak launches new homeware collection “Pixel Paisley Home”

    Chumbak launches new homeware collection “Pixel Paisley Home”

    Mumbai: Chumbak, India’s leading home & lifestyle brand, has recently launched its latest collection, “Pixel Paisley Home” – an interesting take on the retro pixel era combined with timeless vintage motifs.

    Experience the vibrancy of the summer hues with the Pixel Paisley Collection, thoughtfully designed to infuse your outdoor brunches and indoor lounging with sunlit energy. This collection is ideal for weekend get-togethers, Al-frescos, and for your everyday.

    Speaking about the launch Chumbak co-founder & director product & design Shubhra Chadda said, “Our Pixel Paisley Collection is an ode to the 80s & 90s era of pixel art infused with vintage motifs, each piece has interesting embellishments and detailing that is handcrafted by artisans in India. Nostalgia plays an integral role in our design, and we love to play it up in our own unique style which resonates with the consumer.”

    The Pixel Paisley Collection offers an extensive range of homeware that seamlessly blends function with form. The collection range includes – Dinnerware, serve ware, that includes dinner sets and steel ware along with soft furnishings that include cushions, throws and rugs.

    The range is a unique addition to the brand’s commitment to offering distinctive designs that help initiate conversations and create memorable experiences.

  • Tata Sampann expands its staple food portfolio with vermicelli launch in South India

    Tata Sampann expands its staple food portfolio with vermicelli launch in South India

    Mumbai: Tata Sampann, the brand dedicated to delivering high-quality and tasty products, has expanded its offering of staple foods by introducing Vermicelli across the southern Indian market. The newly introduced product range comprises of three distinct variants – ‘Sorghum Millet Vermicelli,’ ‘Protein Rich Roasted Vermicelli,’ and ‘Protein Rich Seviyan Vermicelli.’  The latter two options are made with 100 per cent semolina (suji), which ensures a balance of protein and dietary fibre.

    Crafted without the addition of maida, Tata Sampann Vermicelli boasts of a remarkable protein content. If the roasted vermicelli offers a texture that is non-sticky and non-lumpy, the seviyan variant is with a source of dietary fibre, while the sorghum millet vermicelli is a wholesome blend of suji and jowar. These quick-cooking varieties transform into a delightful meal in just a span of 10 minutes once roasted, providing convenience with nutrition. Apart from satiating the taste buds, Vermicelli also contributes to a well-rounded diet. It forms a cornerstone for an array of culinary innovations, making it the perfect choice for food enthusiasts who wish to savour authentic flavours without compromising on their wellbeing.

    Commenting on the launch, Tata Consumer Products president, packaged foods (India) Deepika Bhan said, “We are delighted to introduce the Tata Sampann Vermicelli range in the Southern part of India, in line with our dedication to providing both nourishing and delectable options. As health consciousness continues to rise, consumers are increasingly seeking nutrition without compromising on flavour. Our range of Roasted, Unroasted, and Millet vermicelli is strategically positioned to cater to these evolving preferences and tap into the market’s potential. Vermicelli’s versatility makes it a food option beyond breakfast making it a wholesome option for meals throughout the day. It is a quintessential ingredient in most Indian households which now comes in premium forms that elevate everyday meals. With Sampann, we continue to satiate local tastes while delivering a wholesome choice.”

    The launch of Tata Sampann Vermicelli in the southern Indian market exemplifies the company’s commitment to providing premium quality products that consumers can trust.  The 200 g roasted vermicelli pack can be bought for Rs. 30/- (MRP incl. of all taxes) and the unroasted variant of 200 g can be bought at Rs. 22/- (MRP incl. of all taxes)    while the Millet vermicelli is priced at Rs. 30/- (MRP incl. of all taxes) for 180g. The products will be available in select premium outlets and leading e-commerce channels.

  • Bollywood actress Anushka Sharma roped in by India’s women’s fashion brand W as a ‘W Woman’

    Bollywood actress Anushka Sharma roped in by India’s women’s fashion brand W as a ‘W Woman’

    Mumbai: W – India’s leading women’s fashion brand, has onboarded Bollywood actress and entrepreneur Anushka Sharma as its brand ambassador. With this partnership the brand prepares to launch its high-decibel festive campaign that beautifully merges the warmth of festivities with the spirit of modernity. The campaign talks about every festival having a story that is synonymous to the story of women. It captures the essence of women being the centre of every celebration, thereby urging women to cherish their individuality and ‘Celebrate your story’.

    Speaking about the association, Sharma said, “I am happy to be a part of the W for Woman family as a brand ambassador. The brand’s ideology resonates with my beliefs and values. The brand celebrates the essence of every woman, her unique story, her convictions, her beliefs, her challenges and her wins. To me, W for Woman is the embodiment of a thinking woman’s brand, reflecting the modern woman who embraces her roots- a woman who is truly Indian at heart and global in her outlook.”

    TCNS Clothing Co Ltd. managing director Anant Daga said, “Anushka’s vibrant persona and strong individuality perfectly complement the essence of the brand. Anushka epitomises the inspiring and accomplished modern woman, seamlessly transitioning through diverse roles, embodying the true spirit of the W woman. Our festive range, unveiled alongside this campaign, takes on a fresh identity- an all-new avatar. We are excited to have Anushka on board as the W woman.”

    The specially curated Festive Collection by W includes its widest range of Anarkalis, Festive sets, dresses and lots more. It boasts of an exquisite array of fabrics, carefully selected to enhance the festive experience. From cotton lurex sets adorned with metallic gota trims to velvety textures with matte sequins, the collection offers a tactile journey through the opulence of the festive season. The incorporation of coloured zari weaves, mirror work, and intricate dori work with sequin highlights bring a rich and diverse palette of textures and embellishments.

  • Trunativ unveils revolutionary product: Beauty Fiber

    Trunativ unveils revolutionary product: Beauty Fiber

    Mumbai: Trunativ, India’s premier nutrition brand renowned for its commitment to health and wellness, is proud to announce the launch of its latest groundbreaking product, “Beauty Fiber.” This innovative dietary supplement is specially formulated to enhance overall beauty and skin health naturally. Beauty Fiber, a fusion of hyaluronic acid, maize fiber extracts, and Japanese marine collagen, offers a comprehensive solution for those seeking to achieve a radiant and luminous complexion. Beauty Fiber is created with the ideology that beauty starts within.

    Key Benefits of Trunativ’s Beauty Fiber:

    Gut cleanse: The maize fiber extract cleanses and enhances gut health, helping the body detoxify from within. This eliminates toxins that lead to issues like acne, and blemishes.

    Radiant and luminous complexion: Beauty Fiber has been meticulously formulated to provide users with a radiant and luminous complexion. It enhances your skin’s natural glow, making you look and feel more vibrant.

    Improved skin tone, hair, and nails: By incorporating Beauty Fiber into your daily routine, you can expect noticeable improvements in your skin tone, as well as the health and vitality of your hair and nails.

    Reduction in fine lines, skin sagging, and wrinkles: Beauty Fiber contains ingredients known for their ability to reduce the appearance of fine lines, combat skin sagging, and minimize the formation of wrinkles, helping you maintain a youthful appearance.

    Decreased dark circles & pigmentations: The powerful blend of ingredients in Beauty Fiber helps diminish dark circles and reduce skin pigmentations, ensuring a more even and blemish-free complexion.

    Hydration and moisturisation: One of the standout features of Beauty Fiber is its ability to deeply hydrate and moisturise the skin, keeping it supple and healthy.

    Price: Rs 1499

    Trunativ

  • Nourish Mantra launches Urban Rani Daily Moisturizing Cream

    Nourish Mantra launches Urban Rani Daily Moisturizing Cream

    Mumbai: Nourish Mantra, a renowned name in the skincare industry, is proud to announce the launch of its latest skincare marvel – the Urban Rani Daily Moisturizing Cream. This luxurious cream is specifically designed to bring out the queen within every woman, offering a revolutionary solution to elevate their skincare routine. Urban Rani Daily Moisturizing Cream by Nourish Mantra promises to cater to diverse skin types and deliver unparalleled benefits. Its unique formula has been crafted to combat skin concerns like dryness, dullness, and lack of radiance while ensuring an enchanting glow that befits royalty.

    The team of experts at Nourish Mantra understands the importance of a non-greasy, lightweight formula that seamlessly absorbs into the skin. The cream offers precisely that with its multifaceted skincare approach. Its carefully curated ingredients like Hyaluronic Acid, Niacinamide, and Seabuckthorn Fruit Extracts, work synergistically to provide nourishment, hydration, and rejuvenation, making it suitable for all skin types. It has been developed with the finest natural ingredients making it free from harmful chemicals, parabens, and sulphates, to ensure a safe and indulgent skincare experience for its customers.

    With the launch of Urban Rani Daily Cream, Nourish Mantra aims to revolutionise the skincare industry and empower women to embrace their inherent beauty. They believe that every woman deserves to feel like a queen, and the cream is here to make that dream a reality.

    Nourish Mantra founder & CEO Ritika Jayaswal said, “Urban Rani range remains committed to ethical practices and ensures that the Daily Cream is free from harmful chemicals. Our products are made with love, care, and a dedication to quality, allowing you to indulge in a regal skincare experience. We would like you to feel truly special while you indulge yourself in this beautiful ritual which has been created with a careful selection of ingredients.”

    Nourish Mantra

    Price: Rs 449/- for 50 gms

  • “Maybelline New York is a brand that embodies diversity in everything it does”: Maybelline New York & NYX Professional Makeup’s Zeenia Bastani

    “Maybelline New York is a brand that embodies diversity in everything it does”: Maybelline New York & NYX Professional Makeup’s Zeenia Bastani

    Mumbai: Virtual reality (VR) is becoming all-pervasive and is making inroads into almost every aspect of our lives, in every possible way. Off late, it has become the choice of make-up and cosmetic brands too. Most recently, Maybelline New York (MNY), one of the world’s leading cosmetics brands, announced a collaboration with Microsoft that offers a new way to get ready for video calls with virtual makeup in Microsoft Teams.

    As per statistics, the size of the global beauty and personal care market amounts to $579 billion in the current year globally and is expected to grow annually by 3.53 per cent (CAGR 2023-2028) (Source: statista.com). In India, the market is estimated to be $16.8 billion in the present year and is expected to grow at a CAGR of 11 per cent (Source: livemint.com). And innovations like virtual make-up are seeming to expand this market.

    The Maybelline Beauty App in Microsoft Teams allows users to adjust their personal style quickly and easily from directly within a Teams meeting. The virtual makeup looks provide a low-barrier way to try out different styles with the goal of democratizing makeup and empowering people with self-confidence- especially at work. With this integration, Maybelline has taken its latest step into the digital makeup world.

    Powered by Modiface AI and developed in collaboration with the Geena Davis Institute, Maybelline has implemented the Virtual Makeup filters. Maybelline aims to provide users with a range of looks to best suit their meetings, while allowing them to explore different makeup looks they might not have otherwise tried out. Whether someone is working in-person or virtually, they should be able to feel good about themselves and put their best foot forward.

    It’s a ‘virtual makeup bag’, equipped with all the must-have digital makeup products for our increasingly digital world. With a simple click, users can choose from 12 makeup looks to complement their own natural look and effortlessly feel their best. This is a first for one of the brands in the L’Oreal Group. The virtual makeup looks are available as an option in Teams video calls to those with a Microsoft Teams enterprise license.

    In an email interaction, Indiantelevision.com spoke to Maybelline New York & NYX Professional Makeup general manager Zeenia Bastani about her tryst with the cosmetics mammoth for 14 years – the evolution and journey of the brand, the Maybelline Beauty App in Microsoft Teams, the vision behind this collaboration, the advertising and marketing strategy for Maybelline New York, and more.

    Edited excerpts:

    On being associated with the brand Maybelline New York for over 14 years, and your view on the brand’s evolution and journey

    With the onset of digitization and a shift in consumer demand, the brand has evolved tremendously over the years. While Maybelline is always at the forefront when it comes to product innovation, the brand is now also strongly leveraging technology with the introduction of virtual makeup filters on Microsoft Teams. In partnership with Modiface, Maybelline has launched a set of 12 curated makeup ‘looks’ that allow consumers to Get ready in a click!

    On the MS Team Virtual Makeup – the vision and thought that instigated this collaboration by the brand

    In the post-pandemic world, where working remotely has become more prevalent, we found an opportunity to provide our consumers with a unique and innovative way to boost their self-confidence and experiment with different makeup looks, in just a few clicks. Powered by Modiface AI and developed in collaboration with the Geena Davis Institute, Maybelline aims to provide users with a range of looks to best suit their meetings, while allowing them to explore different makeup looks they might not have otherwise tried out. With this, we want to help consumers confidently present themselves in a professional, polished manner during video calls.

    On the way tech-based innovations are changing the way beauty and make-up are perceived, purchased, and utilized

    The makeup space, like other counterparts in the industry, is undergoing a massive transformation owing to technology, with brands constantly innovating, in order to offer their consumers a unique experience. As brands continue to refine their offerings to allow the consumers to have a more personalized experience, there has been a shift in the consumers’ perception and expectation. Customers are more inclined towards making purchases that they believe are customized for them. Moreover, virtual Try Ons have now made shopping for beauty products a seamless experience wherein customers don’t have to try multiple shades physically before making a purchase decision. The virtual makeup filters by Maybelline, powered by Modiface is one such example of the many technological innovations that help to seamlessly incorporate virtual try-on experiences in the lives of consumers.

    On reaching out to young audiences and even slightly older audiences through the latest innovations

    At Maybelline, we are passionate about creating innovative and inclusive beauty experiences for all our customers. While our focus has always been on a younger target group, we firmly believe that beauty has no age limit. We aspire to celebrate the beauty of all target groups, regardless of their age. Our commitment to reaching out to young audiences is unwavering, and we’re constantly exploring the latest trends and technologies to ensure that we offer them exciting and relevant products and experiences. They can expect a dynamic range of products that cater to their ever-evolving beauty needs. We are dedicated to staying ahead of the curve by leveraging the latest innovations in the beauty industry, be it groundbreaking formulations, cutting-edge packaging, or immersive digital experiences. From vibrant and trend-setting makeup collections to “makeup in a click” with our Virtual Makeup on MS Teams, we aim to be the go-to brand for the youth of today. Our approach is all about inclusivity, ensuring that everyone can find products that make them feel confident and beautiful.

    On the advertising and marketing strategy for Maybelline New York in India

    Our advertising and marketing strategy for Maybelline New York in India is seamlessly integrated across both online and offline channels. We leverage our strong online presence through engaging content on platforms like Instagram, Facebook, and YouTube, alongside e-commerce integration for convenient product access. Simultaneously, we prioritize offline engagement by partnering with retail outlets and offering in-store experiences. Our approach combines these efforts into cohesive 360-degree campaigns, including innovative digital initiatives like AR try-ons and interactive beauty tools, to create a comprehensive and captivating brand experience for our audience. Incorporating influencer engagement into our strategy significantly enhances our ability to connect with the youth. Influencers are our integral partners that are effectively bridging the gap between our brand and the younger audience. Their creative content resonates with the youth’s aspirations, making our message more relatable and engaging. This approach not only captures their interest but also encourages active participation, creating a two-way conversation that cultivates a strong and lasting relationship with the youth demographic. Furthermore, our strategy emphasizes personalization, utilizing data-driven individual preferences. This not only enhances customer satisfaction but also strengthens our brand loyalty in the long run.

    On onboarding Suhana Khan, Ananya Birla, and Eksha Subba as faces of the brand

    Maybelline New York is a brand that embodies diversity in everything it does – from makeup for every look, style, skin tone; all the way to the people we choose to collaborate with. We are proud to have on our ‘squad’, a diverse bunch of women who are talent powerhouses in each of their fields – from film to sports to music!

    The Maybelline squad consists of bold, powerful, inspiring women who are also approachable and relatable. With this new squad, we expect to be able to build a stronger connect with and increased relevance for the Gen Z consumer in India.

    Introducing the four new faces on the brand:

    1.       PV Sindhu : Two-Time Olympic Badminton champion, PV Sindhu is one of India’s most successful sportspersons and is also the face of the Maybelline brand purpose Brave Together

    2.       Suhana Khan : A second-generation actor from the Khan family, Suhana is a graduate in film studies from NYU and is slated to make her on-screen debut later this year

    3.       Ananya Birla :  Singer, songwriter, entrepreneur- Ananya is multi-faceted. Juggling both business and music, Ananya has lent her voice to multiple albums and also advocates strongly for mental health

    4.       Eksha Subba : Model, Boxer, Police Officer; Eksha dons many hats and is a source of inspiration to young women across the country

    On the trends and innovations that are expected to disrupt the beauty and make-up industry in India

    Anticipated trends in the Indian beauty and makeup industry include increased focus on clean and sustainable products, augmented reality-driven virtual try-ons, personalized beauty solutions, and diverse representation in beauty campaigns. These innovations will reshape consumer preferences and experiences.

    On your vision and way forward for Maybelline New York India

    Our vision for Maybelline New York in India is to continue being a trailblazing force in the makeup space, offering innovative products that cater to diverse needs. Our forward path involves deepening online and offline accessibility, encouraging more conversations around mental health, embracing technology-driven experiences, and empowering self-expression through makeup for all.