MUMBAI: Talk about shifting gears. TVS Motor Company has hit the accelerator on global innovation, unveiling its new Global Centre of Excellence (CoE) for Design and...
MUMBAI: Talk about a pitch-perfect fix. Hours after India’s nail-biting win over Pakistan, Pidilite’s Roff slid in with a TVC that stuck just right. Extending its...
MUMBAI: Paras Desai, executive director of Wagh bakri tea group, has been elected chairman of the Federation of All India Tea Traders’ Association (FAITTA), the apex...
HYDERABAD: India’s most popular animated character is hoping to strike gold by jumping off the telly and into the kitchen. Green Gold Animation, creator of Chhota...
MUMBAI: Five years, $2.7bn in closed deals, and two of India’s largest data-centre platforms later, Devi Shankar is leaving Anarock. The managing director of investment banking...
MUMBAI: Talk about a golden touch! Diviniti, famed for its fine craftsmanship and timeless elegance, has once again etched its mark in Indian cinema by creating the...
MUMBAI: This festive season, Indusind Bank is making generosity go viral! The bank has launched its new campaign ‘Give More Get More’, built around the touching...
MUMBAI: The champagne is flowing again. Siddharth Suri has been appointed managing director of Moët Hennessy India, marking a homecoming to the LVMH-owned spirits house where...
MUMBAI: Keeping engines running smooth and clean! Valvoline Cummins India has unveiled ‘All fleet full synthetic CK4’, the country’s first full synthetic CK4 engine oil for...
MUMBAI: Saffola, the health-focused FMCG brand from Marico Limited, has launched an AI-powered campaign this World Heart Day to help consumers gauge the true age of...
MUMBAI: Detective stories just got a Horlicks twist. WPP Media has teamed up with Horlicks and Hoichoi to launch ‘Horlicks Chhoto Byomkesh,’ a branded content initiative...
MUMBAI: Tulips has officially entered India’s adult hygiene category with the launch of Tulips adult diaper pants, roping in Bollywood veteran Boman Irani as the face...
MUMBAI: Talk about a festive face-lift! Furr, the premium grooming brand from Peesafe, has rolled out its DVC campaign Get ready with Furr, helping everyone achieve...
MUMBAI: When skincare gets a caffeine kick, you know the beauty world is brewing something bold. Shryoan Cosmetics has teamed up with abcoffee in Gurugram to...
OREGON: Anagha Alreja has been promoted to director of global brand creative for brand voice at Nike, expanding her remit from regional oversight of Asia-Pacific and...
MUMBAI: The curtain is about to rise on one of Indian advertising’s most dramatic acts. After months of speculation, the Havas–Madison deal has now reached the...
NEW DELHI: India’s ministry of tourism has signed a memorandum of understanding with Netflix to promote the country’s destinations through cinematic storytelling, marking a bold digital...
MUMBAI: From snooze to sit-back, Centuary Mattresses is stretching its comfort credentials beyond the bedroom. India’s “Sleep Specialist” has now stepped into the living room with the...
MUMBAI: Festivals in India are never complete without a hearty feast, and this year, ITC Master Chef Creations has added extra flavour with its ‘Great Murgh...
MUMBAI: Festivals in India aren’t just about lights and laddoos, they’re also prime time for big-ticket investments. Riding this festive wave, Saya Group, a heavyweight in...
MUMBAI: Ethnix by Raymond, the ethnic wear arm of the century-old Raymond Group, has opened its flagship store at Viviana Mall, Lake Shore, Thane: a fitting...
MUMBAI: Talk about a bright idea, Luminous Power Technologies has unveiled Spring, its new corporate social responsibility identity, designed to spark fresh beginnings in education, environment, and...
MUMBAI: It takes two to cuddle, and Cetaphil Baby is proving just that. The skincare brand has teamed up with Momjunction, soon to be Parentjunction, to launch Parenting...
MUMBAI: Flipkart is taking ‘Big Billion Days 2025’ to a new level with its campaign “Kuch bhi ho sakta hai”, offering surprising deals and unexpected partnerships....
MUMBAI: Who said festive shopping had to be a serious affair? This season, Lakshita is rewriting the script with its ‘Chandni Raatein’ pre-Karwa Chauth party, rolling...
MUMBAI: VIP Industries, India’s largest luggage manufacturer, has appointed Atul Jain as its new chief executive and managing director. Jain previously transformed Orient Electric, where he...
MUMBAI: Tata Motors is reshuffling its boardroom as India’s biggest carmaker prepares to spin off its commercial vehicle business into a separate listed entity. The Mumbai-based...
MUMBAI: Festivals may be about faith and fireworks, but this year it’s Polycab India limited that’s turning up the voltage on celebration. As India steps into...
MUMBAI: Comfort has never been so well dressed. Jockey is taking innerwear to the next level with its new women’s collection under the Designed to disappear campaign. Launched...
MUMBAI: Bad hair days just lost their drama. Streax, from the house of Hygienic Research Institute pvt ltd (HRIPL), has signed Bollywood’s sunshine girl Sara Ali...
MUMBAI: ABD Maestro stirs up the spirits scene with a high-tech twist. The luxury and super-premium spirits company has launched India’s first generative AI-led consumer engagement initiative,...
MUMBAI: Talk about a hair-raising debut. Kareena Kapoor Khan is now the face of a kids’ care revolution. KT Kids, India’s first dedicated children’s haircare brand, has...
MUMBAI: When it comes to Durga Puja, some cravings are simply set in stone, and Mishti doi tops the list. Mother Dairy has launched a heartwarming new campaign, Doi chai...
MUMBAI: L’oréal Professionnel has literally coloured outside the lines, bringing together 422 hairstylists and 422 models to set a ‘Guinness world records’ title for “Most people...
MUMBAI: From Bali earrings to Bali getaways, Flipkart is now making your cart a passport. In a first-of-its-kind move, Flipkart and Marriott Bonvoy have launched India’s...
MUMBAI: Belly laughs meet belly health. Shin chan is now on a mission to care for kids’ tummies.Yakult Danone India has roped in the mischievous Japanese...
MUMBAI: Spykar Lifestyle, one of India’s most loved and trusted homegrown denim brands, has announced the launch of its latest campaign, Daur Apna Hai. The campaign...
MUMBAI: Tyaani Jewellery by Karan Johar, one of India’s leading fine jewellery brands, has unveiled a powerful new campaign look from its ongoing ‘forces of Tyaani’...
MUMBAI: Talk about festive spirit with compound interest. Bank of Baroda has unwrapped its annual campaign, BOB ke sang tyohaar ki umang – shubh bhi. labh bhi., promising...
MUMBAI: Why wait for the runway when the runway can come to your doorstep? Instamart’s Quick India Movement (QIM) sale has turned festive shopping into a...
MUMBAI: Colors Queen Cosmetics has rolled out its festive collection, promising beauty lovers a season of radiance. The homegrown brand, known for its cruelty-free and skin-friendly...
MUMBAI: In a world obsessed with extremes, Azorte is flipping the script on what it means to be “mid”. The fashion and lifestyle destination, one of...
MUMBAI: When timeless glamour meets contemporary brilliance, the result is Zeenat Aman for Tyaani. The legendary actor, whose style has inspired generations, headlines Tyaani Jewellery by Karan...
MUMBAI: There are handbags, and then there are stories you carry around in leather and zippers. With a wink and a wisecrack, Twinkle Khanna, aka Mrs...
MUMBAI: When it comes to fresh innings, GLS University has knocked it out of the park. The Ahmedabad-based institution has roped in Indian cricket superstar Suryakumar...
MUMBAI: When it comes to lighting up festivals, Eveready has gone beyond batteries and straight into hearts. This Durga Puja, the brand has built the Ultima...
MUMBAI: Biscuit dunking has never sounded so sweet. Britannia Good Day is giving India’s favourite chai break a chart-topping twist with its new campaign “Chai khaa...
MUMBAI: When a cricketer known for his calm grit partners with a brand built on hustle, you know the pitch is perfect. Oxpecker, India’s next-gen activewear...
MUMBAI: When the chips are down, India’s gamers are levelling up with play without pay. A new report by Mumbai-based VC fund Lightbox says the country...
MUMBAI: Ready, set, go! Trivandrum is set to sprint into the record books. The Kerala capital will host its largest-ever marathon on 12 October 2025 with...

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