ITV

Category: Brands

  • Jigsaw collaborates with Mankind Pharma’s Prega News

    Jigsaw collaborates with Mankind Pharma’s Prega News

    Mumbai: Jigsaw Brand Consultants, a leading player in the world of brand strategy and design, is delighted to announce an exciting collaboration with Prega News, a trusted name in women’s healthcare, to introduce two groundbreaking products: PregaHope and PregaHappy.

    With its holistic and integrative approach, Jigsaw Brand Consultants had been mandated to create extension brands for the Prega News Portfolio by Mankind Pharma. This included the strategic direction for the brand architecture, identity packaging and communication design for the new brands.

    “While creating extensions for the PregaNews brand, we did a deep consumer research to understand the needs women have around preconception, conception and pregnancy and the possibilities for new products and solutions to make her life easier. We found a lot of exciting possibilities and our product and brand recommendations were based on that” says Rutu Mody-Kamdar, Founder, Jigsaw Brand Consultants. Based on insights, Jigsaw built a brand architecture and extension strategy and built Prega as a masterbrand and created sub-brands such as PregaHope (pre-conception vitamins and lubricant) and PregaHappy (post conception stretch mark cream).

    The new range of brand extensions were unveiled by Bollywood actress Sonam Kapoor in an illustrious launch ceremony in Mumbai.

    About the range developed by Jigsaw Brand Consultants for Prega News:

    ● PregaHope Preconception Tablet for the Pre-Conception Phase supports the body in conceiving with the help of iron and folic acid tablets.

    ● PregaHope Fertility Lubricant in the Preconception Phase helps couples to conceive.

    ● PregaHappy Anti Stretch Mark Cream, has been introduced to reduce stretch marks and itching during the Prenatal and Post-Natal phase.

    Mankind Pharma associate vice president – sales & marketing Joy Chatterjee said, “Prega News has been a trusted pregnancy detection partner for countless women for the last 13 years, and with a 99 per cent accuracy rate, Prega News is the leading in the market with 85 per cent share. We are truly excited about the new product expansion and the positive impact it will have on expectant mothers. The products have been crafted finely following years of research to ensure a smooth pregnancy journey at every stage whether it is pre, during or post phase. We are also excited about our collaboration with Team Jigsaw to bring this brainchild to execution and how they bring with them an ocean of experience in this space. They understand the consumer as well as the science of design and communication: especially one that is as intimate as ours. I am delighted to have found partners in them and look forward to the value they bring to the Prega News table.” 

  • Distinctive ‘Pulse Candy’ Ganesh Idol installed In Lalbaugcha Raja Pandal in Mumbai

    Distinctive ‘Pulse Candy’ Ganesh Idol installed In Lalbaugcha Raja Pandal in Mumbai

    Mumbai: Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG conglomerate has unveiled a distinctive Ganesh Idol using a blend of the five flavours of its leading hard-boiled candy, Pulse. This idol is installed in the famous Lalbaugcha Raja Pandal in Mumbai. DS Group will also sample its specially curated ‘Pulse Laddu Candy’, a spherical candy with a refreshing look resembling a modak, at pandals in seven key locations of Maharashtra: Mumbai, Pune, Nasik, Aurangabad, Jalgaon, Latur, and Nagpur besides undertaking other consumer engaging activities.

    DS Group roped in distinguished AI artist, Arun Nura to create a visually stunning video for its social media platforms, aiming to spark further excitement during the ongoing festive season. The AI-powered video encapsulates the spirit of the Ganesh festival. Through meticulously designed AI-generated art and captivating storytelling, the video embarks on a journey through time, explaining the origins and evolution of Ganesh Chaturthi. The voiceover for the video is by the well-known Indian actor and film director, Shreyas Talpade.

    DS Foods Ltd (Confectionery) GM Arvind Kumar expressed, “We are delighted to be a part of the vibrant and joyous celebrations of Ganesh Mahotsav. This festival embodies the spirit of togetherness, tradition, and devotion, which aligns perfectly with DS Group’s values. Through our association with Lalbaugcha Raja and other pandals in Maharashtra, we wish to strengthen our relationship with our consumers by celebrating it together. We invite everyone to join us in this ‘Pulse-ful’ celebration.”

    Maharashtra is an important market for DS Group as one of the leading contributors to the hard-boiled candy business. To deepen its connection with the state and its people, DS Group plans to actively engage with its audience during this festival. What makes the celebration even unique is post the festivities, the sculpture will be dismantled in accordance with established norms, and fresh stock of Pulse Candy equivalent to the amount of candies used in the construction of the Ganesh idol, will be distributed to underprivileged children through NGOs in and around Mumbai. The objective is to spread joy and happiness making it irresistible which is the core brand essence.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Pulse (@passpass_pulse)

     

  • Lectrix EV launches game-changing LXS G2.0 in Tamil Nadu

    Lectrix EV launches game-changing LXS G2.0 in Tamil Nadu

    Mumbai: Lectrix EV, the electric mobility arm of SAR Group and a pioneering force in sustainable mobility solutions launched LXS G2.0, its new Two-Wheeler EV with 93 game-changing features in Tamil Nadu. The event was held at The Park, Chennai on the 25 of September 2023.

    Lectrix LXS G2.0 series is making waves after its launch in Delhi. Within three weeks of their unveiling, 12,000 bookings have been made, marking a remarkable milestone that redefines the future of urban mobility. Lectrix EV is thrilled with this response and is now expanding its presence in the Tamil Nadu market.

    Lectrix LXS G2.0 electric scooter is a game-changer in urban mobility, offering as many as 93 features. These scooters come with an impressive array of 29 safety features, 23 smart features, 9 comfort features, and many more. The focus is on providing you with modern, safe, intelligent, and connected mobility.

    Lectrix EV MD & CEO K Vijaya Kumar stated, “The LXS G is for the young progressive Indians who need modern, connected, affordable E two-wheelers to navigate through the roads and life. Easy, affordable and clean personal mobility is the key to unlocking progress that the young dynamic India needs now. We want to make it easy and risk-free for the Gen Z and young millennials to shift to electric mobility.”

    There are many first-in-class innovations offered at the affordable and competitive price range of Rs one lac where the fulcrum of the EV two-wheeler category resides. This sets the Lectrix scooters apart, providing loads of functionalities, a well-tested and certified platform with MD & CEO-Lectrix EV cutting-edge connected tech.

    Enhancing the riding experience are the integrated navigation system, smart safety features, voice assistant, and a robust chassis that has been torture tested for more than 2.6 lac km.

    But it’s not only the hardware capabilities that stand out but also the smart connected features. The LXS G vehicles will accept updates over the air. Overall, all these elements will elevate the joy and convenience of riding to unprecedented levels.

    The products offer tech-based facilities such as auto-indicators, smart ignition, helmet warning, vehicle diagnostics, ride statistics, remote seat operating via mobile app, anti-theft mechanism, and helmet warning amongst many other tech-based features that are not present in the available EVs in the industry.

    K Vijaya Kumar added, “The LXS G scooters have 93 game-changing features targeting the youth. The Indian Gen Z needs a well-connected vehicle that comes with tech features like smart navigation, first-in-class auto-indicators, over-the-air updates, find-my-vehicle, emergency SOS buttons etc. The youthful sleek design and vibrant colours are icing on the cake.”

    The LXS G scooters are available Pan-India at the brand’s dealership partners and the brand aims to expand this network and availability with 100 cities/dealerships pan-India.

  • Crossbeats onboards Suryakumar Yadav as brand ambassador for its smartwatch segment

    Crossbeats onboards Suryakumar Yadav as brand ambassador for its smartwatch segment

    Mumbai: Crossbeats, India’s leading consumer technology brand has roped in cricketer Suryakumar Yadav as the brand ambassador for its smartwatch category. This is the first time Crossbeats has signed a brand ambassador since its inception.

    Yadav will be the face of the brand’s existing and upcoming range of smartwatches SKY’s fearless approach to the game aligns perfectly with Crossbeats commitment to pushing the boundaries of technology. This collaboration would resonate with a wide audience, great dependability and high performance. The collaboration promises to be a game changer for Crossbeats as it will open doors for the brand to penetrate the new market.

    Crossbeats co-founder Archit Agarwal said, “We are thrilled to collaborate with SKY and extend a warm welcome to him into the Crossbeats family. His consistency as a match-winner reflects Crossbeats’ energetic and dependable persona”.

    On this association with Crossbeats- Yadav, who is exclusively managed by RISE Worldwide, said, “I have always believed in innovation, style and walking the extra mile for excellence. I am excited to partner with Crossbeats for their smartwatches category, which also pushes boundaries to strive for performance, design, aesthetics and technology.”

    Crossbeats has always been the industry leader, however, this collaboration promises to be a game changer as it will open doors to penetrate the new market. With this new development, the brand is looking at redefining the smartwatch experience for the new generation and rigorously pushing its smartwatch segment in India. It is set to tap into new audiences and take the world of smartwatches by storm.

  • Noise signs Neeraj Chopra as brand ambassador

    Noise signs Neeraj Chopra as brand ambassador

    Mumbai: Noise, India’s leading connected lifestyle tech brand, has onboarded Neeraj Chopra, Olympic Gold Medalist, and the reigning Javelin world champion as their brand ambassador for smartwatches. The respective journeys of Chopra and Noise represent that from humble beginnings come great things if one never stops dreaming, persevering, and embracing the Noise within. Chopra joins the cohort of cricketing legend and youth icon Virat Kohli and Bollywood star Taapsee Pannu to become the face of Noise’s celebrated wearables.

    Chopra’s journey from a promising athlete to an Olympic champion, bringing glory to India on the world stage, is one of consistent effort and evolution, and resonates deeply with Noise’s brand ethos. Noise is the third-largest smartwatch brand globally and the first Indian brand to top the list after global players. With his exceptional achievements and indomitable spirit, Chopra encapsulates the very values that Noise holds at its core, a relentless pursuit of excellence, a dedication to self-improvement, and an unwavering drive to deepen India’s mark globally.

    Commenting on the announcement, Noise co-founder Gaurav Khatri said, “We are incredibly excited to welcome Neeraj Chopra, the world champion and hugely inspirational Olympic Gold Medalist to the Noise family. Our prominent position in the realm of smartwatches resonates harmoniously with the path Neeraj has embarked upon to stand as a source of national pride. As we consistently channel our enthusiasm to attune to our inner drive, much like Neeraj, we are confident that our partnership will serve to reinforce our strong bond with the vibrant youth.”

    This partnership between Noise and Chopra showcases the mutual dedication to achieving excellence, fostering empowerment, and consistently challenging conventional limits. As Noise maintains its trajectory of innovation and leadership, the role of Chopra as a brand ambassador is poised to significantly enhance the bond and trust with the consumers.  

    Commenting on the association, Chopra said, “I am thrilled to collaborate with Noise, a brand that focuses on innovation. During my conversations to understand what the brand was about, I got the impression that they are determined to push boundaries in their field, and want to inspire the youth through what they do. It is something I can relate to closely, and it’s what makes this association a good one to have.”

    The partnership with Chopra further solidifies Noise’s status as a brand that not only values technological advancement but also celebrates the indomitable spirit of individuals who constantly strive for betterment.

    Over the tenure, Chopra will be involved in a robust campaign that entails all touchpoints.

  • ALDO India unveils Aditya Roy Kapur as male brand ambassador; renews association with Janhvi Kapoor

    ALDO India unveils Aditya Roy Kapur as male brand ambassador; renews association with Janhvi Kapoor

    Mumbai: ALDO India, leading global fashion footwear and accessories brand, is delighted to announce a major shake-up in its brand ambassador lineup. With great excitement, the brand introduces the charismatic Aditya Roy Kapur as its new male brand ambassador, adding an exhilarating dimension to the ALDO family, and is delighted to welcome back the stunning Janhvi Kapoor as the brand ambassador for the second consecutive year. This dynamic pairing promises to ignite the fashion landscape with its unparalleled charm and the latest trendsetting designs, reaffirming ALDO as the premier destination for fashion enthusiasts.

    The stunning duo of Aditya Roy Kapur and Janhvi Kapoor unveil the highly anticipated ALDO India’s Festive ’23 Collection, featuring ALDO’s signature PILLOW WALK comfort technology, in both ladies’ and men’s styles. The new footwear innovation provides dual-density foam, crafted for ultimate comfort, instilling confidence in every step… Undoubtedly, the standout feature of this year’s carefully curated festive collection is the exclusive selection of attention-grabbing shoes, adored by both Janhvi Kapoor and Aditya Roy Kapur.

    Step into Celebration, celebrates elegance, and self-expression, where fashion meets comfort and blends seamlessly with style! The Festive ’23 Collection offers diverse footwear options catering to every occasion and style preference. Whether one is a devotee of glamorous traditional attire or prefers a relaxed, contemporary vibe, extraordinary choices await.

    The women’s range boasts a wide array of footwear choices designed to make one stand out at every event. From dazzling heels adorned with intricate embellishments to comfortable yet stylish sneakers that are perfect for long hours of celebration, ALDO has curated a range that complements every outfit in the festive wardrobe. Whether it’s a traditional sari or a trendy fusion ensemble, the Festive ’23 Collection has it covered. From classic leather dress shoes that exude sophistication to contemporary sneakers that blend comfort with style, the men’s range is a tribute to the modern gentleman’s sense of fashion. Step out with confidence in ALDO’s meticulously crafted footwear.

    Aditya Roy Kapur, shared his excitement, saying, “ALDO has always been the brand that I love and admire so much, & am extremely excited to represent ALDO India. ALDO’s dedication to blending style and comfort aligns perfectly with my fashion philosophy. I’m thrilled to be part of a brand that embraces innovation but also sets trends in the world of footwear and accessories. Together, we’ll make every step a stylish one.”

    Janhvi Kapoor shared her thoughts, “I am thrilled to continue this journey with ALDO India. It’s been an incredible experience representing a brand that combines style and comfort seamlessly. ALDO’s commitment to innovative fashion resonates with me, and I can’t wait to step into the world of footwear and accessories once again, making every fashion statement comfortable and chic.”

    “ALDO’s collaboration with the dynamic duo, Aditya Roy Kapur and Janhvi Kapoor represents a significant milestone in our journey. Their iconic status and fashion-forward personas align seamlessly with ALDO’s commitment to style and excellence. We’re excited to witness this partnership elevate the fashion landscape in India and beyond,” Apparels Group India Pvt Ltd president Tushar Ved commented on the association with Janhvi Kapoor and Aditya Roy Kapur.

    Commenting on the association with Aditya Roy Kapur & Janhvi Kapoor, Apparel Group India Pvt Ltd CEO Abhishek Bajpai added, “ ALDO is thrilled to welcome Aditya Roy Kapur and Janhvi Kapoor into our family. Their unique style and magnetic presence perfectly resonate with our brand’s spirit. Together, we’ll embark on a fashionable journey that celebrates individuality and innovation’’.

  • Carriall onboards KL Rahul as their brand ambassador

    Carriall onboards KL Rahul as their brand ambassador

    Mumbai: Carriall, renowned for its innovative smart travel luggage, premium quality, and unwavering focus on design and functionality, proudly announces the appointment of Indian International Cricketer KL Rahul as its brand ambassador. This collaboration symbolizes the fusion of elegance, sophistication, and practicality, making KL Rahul the perfect representative for Carriall. KL Rahul, known for his uber-cool and stylish persona, effortlessly embodies the essence of smart luggage brand Carriall.

    Through this association, Carriall aims to harness KL Rahul’s pan-India appeal to expand its offline presence as well. While the brand has primarily operated online, KL Rahul’s endorsement will enable Carriall to establish a robust foothold in offline markets nationwide. This strategic move is poised to enhance brand visibility and accessibility to a broader audience.

    The Carriall co-founder and CEO Nilesh Ahire expressed, “Carriall has always epitomized sophistication, and KL Rahul effortlessly personifies this elegance. As a brand catering to the upmarket segment, we recognize KL Rahul’s allure, resonating with our target demographic. His style exudes cool understatement, aligning seamlessly with Carriall’s positioning as a premium travel luggage brand that seamlessly blends trendiness with functionality.”

    KL Rahul, sharing his thoughts on joining The Carriall Co, said, “I am honoured to be associated with Carriall, as I’ve always been inclined to support Indian brands that uphold global standards. As a passionate traveller, I understand the significance of well-crafted, functional, smart and durable travel gear. Carriall’s dedication to innovation and quality mirrors my personal values as an athlete who is constantly on the move.”

    In addition to his role as brand ambassador, KL Rahul will feature prominently in all upcoming campaigns promoting Carriall’s products during festive and sale seasons. These campaigns will spotlight the brand’s premium luggage offerings and underscore the value they provide to travellers seeking a blend of style and functionality.

    KL Rahul, is not only the brand ambassador for Carriall but also a dynamic cricket sensation, is set to captain the ODI squad in the upcoming India-Australia ODI series. He remains a pivotal member of the cricket world cup squad, further cementing his status as a national sports icon.

    Carriall embarks on an exciting journey with KL Rahul, redefining the travel experience for individuals across the country. Together, they aspire to make travel stylish, comfortable, and enjoyable.

  • Blinkit to deliver Apple iPhone 15 and iPhone 15 Plus within minutes

    Blinkit to deliver Apple iPhone 15 and iPhone 15 Plus within minutes

    Mumbai: If you haven’t been able to book your new iPhone 15 or iPhone 15 Plus on the Apple Online Store or other popular e-commerce platforms yet, you’re in luck if you live in Delhi NCR, Mumbai, Pune or Bangalore. Now, one can get Apple iPhone 15 and iPhone 15 Plus at their doorsteps, within minutes via Blinkit. Following the astounding success of hosting Apple iPhone 14 and iPhone 14 Pro on the Blinkit platform last year, the quick commerce entity, Blinkit has again partnered with Unicorn, an Apple premium reseller to deliver the latest iPhone 15 and iPhone 15 Plus.

    On the partnership,  Blinkit co-founder and CEO Albinder Dhindsa, shared, “We are thrilled to partner with Unicorn APR this year as well to deliver iPhone 15 within minutes! This unique association is global first and we are certain this will lead to pure joy for our customers who appreciate the convenience of getting highly anticipated products delivered to their doorstep, almost instantly”.

    Apple iPhone 15 and iPhone 15 Plus are officially going on sale in India, including on the Blinkit platform starting today. Blinkit customers will be able to avail of no-cost EMI, low-cost EMI and cashback up to Rs 5,000 on eligible HDFC cards.

  • Bolas signs Kannada cinema legend Anant Nag as brand ambassador

    Bolas signs Kannada cinema legend Anant Nag as brand ambassador

    Mumbai: Bolas, a leading name in the dry fruits, nuts, and sweets industry in India, is delighted to announce the appointment of veteran Kannada actor Anant Nag as its brand ambassador. With a strong presence of over 70 stores across Karnataka, Bolas is set to strengthen its connection with the local community through this exciting partnership.

    Anant Nag, a celebrated actor known for his outstanding contributions to the Kannada film industry, brings his charisma, credibility, and immense popularity to the Bolas family. His association with the brand is a testament to Bolas’ commitment to quality and tradition, mirroring the values that have made Anant Nag an icon in Karnataka.

    Bolas has been serving its customers with premium quality dry fruits, nuts, and sweets for several decades, maintaining a legacy of taste, trust, and excellence. Bolas’ strength lies in their supply chain operations, enabling them to procure their products from farmers around the world. With Anant Nag as the brand ambassador, Bolas aims to enhance its connection with the people of Karnataka, reinforcing its position as the preferred choice for authentic and delectable treats.

    Speaking about his association with Bolas, Anant Nag expressed, “I have known the Bolas family for a long time. It gives me a great pleasure to be associated with Bolas, which shares my passion for tradition and quality.

    Bolas is confident that this collaboration will not only elevate its brand presence but also inspire a new generation of consumers to appreciate the rich flavors and traditions of Karnataka.

    “We are honored to have Anant Nag as our brand ambassador. His dedication to excellence and his strong connection with the people of Karnataka align perfectly with Bolas’ values,” said Bolas director Bola Damodar Kamath. “We believe that this partnership will take our brand to new heights, and we are excited to embark on this journey together.”

    With a steadfast commitment to the well-being of their consumers, Bolas is embarking on an exciting journey alongside their newly welcomed brand ambassador. Bolas proudly presents an extensive range of carefully crafted flavoured dry fruits, nuts and sweets.

  • Brands celebrate Asian Games 2023 with full fervour on Sony LIV

    Brands celebrate Asian Games 2023 with full fervour on Sony LIV

    Mumbai: India’s remarkable resurgence in the global sporting arena is a testament to its status as a multi-sport powerhouse. The captivating narratives and exhilarating moments in sports have long been a source of inspiration and entertainment for people of all ages. Recognising the fervour and enthusiasm of viewers, renowned brands such as EatFit, Maruti Suzuki India Ltd, JSW, ACKO, and Limca Sportz have forged powerful collaborations with Sony LIV for the Asian Games 2023. These partnerships serve as a resounding expression of solidarity with and support for Indian athletes who are set to compete on this prestigious platform.

    EatFit, Maruti Suzuki India Ltd, and JSW have come on board as co-presenting sponsors and will have a prominent presence within in-studio showcases to drive deep associations. JSW aims to shed light on India’s multi-sport achievements and showcase JSW-sponsored athletes. ACKO has come on board as co-powered by sponsor and will present highlights and introduce the ‘ACKO Changemakers’ series on Sony LIV. Furthermore, Limca Sportz is a Hydration Partner and will present ‘Unstoppable Player of the Day’, while RBI has exclusive rights to top moments. These collaborations promise engaging content and unique branding opportunities, enhancing the brand’s messaging among the audience.

    The Asian Games is poised to be a significant one for India, as a total of 655 Indian athletes will be competing in 41 disciplines. After 19 years, Asian Games will feature T20 tournament, where Indian men’s and women’s cricket teams will be making their debuts, giving many more reasons for viewers to be glued to their screens this year.

    Sony LIV head ad sales revenue Ranjana Mangla: Over the last few years, Sony LIV has proved to be a trusted and seamless partner for streaming multi-sporting properties, and the Asian Games is one of the world’s most prestigious tournaments. Our coveted list of sponsors shares our passion for sports, with some renewing with us and others signing up for the first time. Each of them keenly wants to connect with a young and affluent subscriber base that makes us a strategic choice for their communications.

    Curefoods founder Ankit Nagori: I am thrilled to announce our partnership as a co-presenting sponsor for the Asian Games 2023 on Sony LIV. This exciting collaboration exemplifies the immense potential for brands to elevate their presence through multi-sports tournaments. In the spirit of competition and unity, we look forward to a journey that not only fuels athletic excellence but also nourishes brand association, bringing together the worlds of health, fitness, and sports in perfect harmony.

    JSW Sports founder Parth Jindal: We are proud of our sponsorship of Team India at the Asian Games 2022, reinforcing our commitment to sporting excellence in the nation. This support extends through our Inspire Institute of Sport, Vijayanagar, which propelled 25 athletes to represent India at Guangzhou.  ‘RukNa Nahi Hai’ is a rallying cry for sports to inspire and unite India’s diverse landscape.
    As proud sponsors, we look forward to Team India’s performances, donning the JSW jersey and embodying our brand’s determination and excellence. Through this partnership with Indian Olympic Association, and in collaboration with Sony LIV, we aim to foster a culture of sportsmanship, determination, and excellence for future generations”.