ITV

Category: Brands

  • vivo partners with BrandMusiq to craft a revolutionary sonic identity system

    vivo partners with BrandMusiq to craft a revolutionary sonic identity system

    Mumbai: BrandMusiq, India’s pioneering sonic branding firm has created a cutting-edge sonic identity for vivo, the trusted global smartphone brand.  This ground-breaking collaboration between BrandMusiq and vivo ushers in a new era of emotional resonance and brand recognition through the power of sound. It is a monumental achievement in establishing vivo’s sonic brand, destined to echo through millions of devices daily across India, forging a strong acoustic signature for the brand.

    vivo took a visionary step to enhance its customer experience and brand identity. In partnership with BrandMusiq, a global sonic branding agency, vivo has harnessed the art and science of sound to create a comprehensive Sonic Identity System, one that will be unique to vivo and will be instantly recognisable. This includes the ‘MOGOSCAPE (Sonic palette), a MOGO (Musical LOGO), and a Mini-MOGO (confirmation sound/alert), created to encapsulate the essence of vivo’s brand purpose, ‘Live the Joy.’  Already integrated into all brand communication including TVCs and digital content, this system ensures an instant and unmistakable association for vivo.

    Notably, vivo has recently incorporated these distinctive ringtones and notification sounds into their newly launched V29 series devices in India. This marks a significant milestone in the manifestation of vivo’s sonic brand, set to resonate millions of times daily across India, creating a strong and consistent auditory identity for the brand.

    Speaking on the landmark initiative, the vivo brand spokesperson stated “We can’t wait to have consumers experience this encapsulating tone that is the perfect embodiment of vivo brand values and purpose. The process of creating this was a wonderful journey of bridging the gap between science and art. We hope consumers can find joy in what we have created.”

    BrandMusiq founder Rajeev Raja expressed his excitement about this monumental collaboration: “vivo’s decision to integrate our Sonic Identity System into their brand communications and consumer engagement programs marks a momentous leap for both sonic branding and the brand’s identity. We are thrilled to partner with vivo in creating a comprehensive sonic identity that triggers instant brand recognition and deepens brand emotion”

    Over the years, BrandMusiq has successfully unlocked sound opportunities for consumer brands to create a long-lasting emotional association with their audiences across a multitude of ‘ear points’ or ‘audio touchpoints’. By applying their time-tested process, the company has developed sonic identities that connect with consumers at a deeper and more subliminal level. BrandMusiq has created a sonic identity for brands like MasterCard Global, Infosys, Toyota, Unilever brands (such as Bru, Red Label, Vim,) HDFC Bank, SBI Life, Vistara Airlines, Zomato, Raymond, Kraft, Nestle, Blue Band, MG Motors, Reliance Petroleum, and many others.

  • HAMMER introduces AI voice commands in the new Active 3.0 smartwatch

    HAMMER introduces AI voice commands in the new Active 3.0 smartwatch

    Mumbai: Hammer, leading name in consumer tech durables, is proud to announce the release of the highly anticipated Active 3.0 Unisex smartwatch. This latest addition to the catalogue represents a fusion of style and functionality, setting a new standard for wearable technology. Repleted with practical tech modes for fitness afficionados and tech enthusiasts, the Active 3.0 is created to deliver an elevated companion during emergencies and well-being, for both men and women.

    The Active 3.0 comes with a 1.39″ IPS display, a pixel resolution of 240*240 and 600 nits’ brightness. The smartwatch Active 3.0 ensures a clear and vibrant visual experience. Crafted from top-tier metallic zinc alloy and featuring an IML shell at the bottom, this smartwatch offers exceptional durability and aesthetics. It comes equipped with two working buttons, including a power button and a digital rotating crown, providing smooth and intuitive navigation through the user interface. To enhance convenience, the Active 3.0 offers an impressive battery life of up to five days without Bluetooth calling and 2 days with Bluetooth calling, all with hassle-free smart wireless charging.

    Experience comprehensive health monitoring on your vitals like heart rate, blood pressure, spo2 and sleep schedule, that is integrated with an SOS for emergency contact facility. Maximise your workout efficiency by utilising in-app GPS, that is delivered with in-built sports mode. Four alluring strap variants are available: pop orange, metallic black, metallic silver, and black ocean wave. Users can choose from over 100 watch faces and three menu styles. The smartwatch also features an AI voice assistant for convenient voice commands, as well as functions like find device, camera shutter, raise to wake, health records, in-app GPS motion trail, alarms, sedentary reminders, and message push.

    Commenting on the latest development, Hammer founder & COO Rohit Nandwani said, “After launching Hammer’s active smartwatch range for Indian consumers earlier this year, the Active 3.0 series continues our commitment to delivering high-quality standards. We believe that technology should empower and simplify people’s lives, and the HAMMER Active 3.0 smartwatch is a testament to that belief. Whether you’re a fitness enthusiast, a tech lover, or someone seeking convenience on their wrist, the smartwatch launches are the perfect companions for extending fitness intuition.”

    Active 3.0 is compatible with both iOS and Android platforms, ensuring broad accessibility. The app provides both 12-hour and 24-hour time format to suit individual preferences. The Active 3.0 shall deliver results congruent to Hammer’s technology philosophy, that seeks to innovate contemporary wearables that are multifunctional, comfortable yet athletic, designed to cater to the discerning tech consumer.

  • Dove Men+Care takes the field as the official hair care partner of Bengaluru FC

    Dove Men+Care takes the field as the official hair care partner of Bengaluru FC

    Mumbai: Dove Men+Care, the global men’s grooming brand that made its debut in the country earlier this year, is marking a significant milestone in its India chapter. A first-of-its-kind partnership for the brand, Dove Men+Care is teaming up with Bengaluru Football Club (BFC) as the ‘Official Hair Care Partner’. The association is scheduled to kick off in September and will extend across key tournaments until May 2024.

    The brand’s partnership with Bengaluru FC follows the celebrated #ManEnoughToCare campaign launched in July. The film delivered a compelling message highlighting that real power is found in moments when men demonstrate care, both on and off the field. This philosophy perfectly aligns with the spirit of the new partnership. The collaboration will spotlight the brand’s debut product, the two-in-one shampoo+conditioner which is tailored for active men who seek quality and convenience. Bringing together the world of grooming and sports, the unique alliance will engage footfall fans across the nation – creating a meaningful dialogue.

    The partnership will witness BFC players sporting Dove Men+Care logos across the pendants of their jerseys & training kits. As part of the collaboration, Dove Men+Care will also introduce its distinctive presence at the home ground – with a dedicated ‘Dove Men+Care Stand’ and perimeter board branding, offering fans an exceptional game-viewing experience.

    Beauty & Wellbeing India Hair Care head Ishtpreet Singh said, “We are thrilled to step into the world of football as the Official Hair Care Partner for one of the nation’s most beloved teams. The partnership with Bengaluru FC reflects our commitment to support sports and grooming excellence in India, further solidifying our position as a brand dedicated to the holistic care of men.”

    “To be associated with a global brand like Dove is a matter of pride for everyone at Bengaluru FC. The brand’s vision for Dove Men+Care aligns in a lot of ways with the way we go about sport, and we’re looking forward to a fantastic partnership,” said Bengaluru FC’s director of Football Darren Caldeira.

    The upcoming football season marks the start of the partnership, enabling Dove Men+Care to pursue its mission of celebrating sportsmanship – as the ‘official hair care partner’. 

  • “The research that we conducted is really all about brand purpose”: BBDO’s Hans Lopez Vito

    “The research that we conducted is really all about brand purpose”: BBDO’s Hans Lopez Vito

    Mumbai: BBDO, the global marketing and communications agency synonymous for its work on many of the world’s most famous brands, hosted an exclusive client event at the Glocal Junction in Worli on 26 September 2023.

    The event marked the unveiling of key insights from the latest study on brand purpose in Asia, which was carried out under the agency’s BBDO Voices insights program by BBDO Asia. The study explores the relevance and impact of using brand purpose as an approach to brand positioning and uncovers important by-country nuances that marketers in the region need to navigate to build their brands successfully across markets in the region.

    BBDO Voices, now celebrating its 13th year, has provided valuable insights and thought leadership to brand marketers, planners, and creatives in China. This latest study marks the expansion of the program’s coverage to also include other key Asian markets such as South Korea, Japan, Thailand, the Philippines, and India.

    Indiantelevision.com on the sidelines of the launch of BBDO Voices, caught up with BBDO Asia COO Hans Lopez Vito, where he gave some vital information about the survey, the need to conduct it and more…

    Edited excerpts

    On giving an overall brief of the survey and the reason to conduct

    The research that we conducted is really all about brand purpose and trying to explore purpose from a purely Asian standpoint, because a lot of the research that’s been done on the topic of brand purpose has been carried out mostly in the context of Europe, UK, North America. Not a lot has been done talking to consumers across Asia about what their attitudes are towards purpose. What we’ve seen here, number one purpose is quite compelling in Asia, more compelling in other markets than in some, especially in the developing parts of Asia where consumers feel they can only look to brands to help on many issues in life, where governments at times are falling short. The only source of allyship that they have, whether it’s about women empowerment, or democratising access to products or environmental sustainability, they look to brands.

    On the roadmap of conducting surveys like this

    We’ve decided, as an agency early on, that we need to understand consumers and we need to provide a new perspective of understanding our clients. So we decided early on to invest a significant amount of our own resources to research consumers and to get data. A lot of it is wonderful quantitative research, going out there with research partners, suppliers, to survey consumers on online studies, which would supplement of course with a lot of in depth interviews in the different markets.

    On expecting any changes of the issues mentioned in the survey

    I expect more national brand nationalism in certain countries in Asia. I expect that to grow because we’re living in interesting times where the world order is being revisited. There are emerging economies and emerging countries and cultures that are vying for influence and brands are also therefore an instrument of writing that’s expressed. People become more proud of their national identity and their culture.

  • Byju’s to dismiss 4,000 employees post CEO switch

    Byju’s to dismiss 4,000 employees post CEO switch

    Mumbai: One of India’s largest ed-tech startups, Byju’s, plans to give pink slips to about 4,000 employees, suggest media reports. This decision comes in light of the appointment of Arjun Mohan as the company’s new CEO for India.

    As per this round of layoffs, senior executives will be under the radar; the firm is looking at cutting high expenses related to senior management.

    Media reports bring out that there is a concern at Byju’s with regard to the cash flow, and this step will help resolve the same by the end of October.

    Byju’s also plans to reduce the overlays between its online and offline staff and its staff in its regional sales offices. Instead of 19 regional offices, the company will now have offices only at four or five locations.

    Mohan was roped in as the new India chief on 20 September. He is a former upGrad executive who had previously worked at Byju’s, and will be responsible for over 75 per cent of the company’s revenues. Though he joined Byju’s a month ago, he has been working with them in an informal capacity for a while.

    Byju’s parent company Think & Learn Pvt. Ltd, excluding the subsidiaries, had over 19,000 employees, including contract staff, at the end of August. Post layoffs, this is expected to be reduced to 15,000.

  • Whatnot India launches The Whatnot Store

    Whatnot India launches The Whatnot Store

    Mumbai: Whatnot India, a trailblazing force in audio and technology, is proud to unveil its latest endeavor – The Whatnot Store. As a subsidiary of Whatnot India, The Whatnot Store marks a significant milestone in our journey to redefine how you experience audio and tech. Established in 2014, we have continuously strived to bring innovation and creativity to the forefront, and this online store is our latest effort to make quality tech products accessible to all.

    At The Whatnot Store, technology is not just a function. It inspires and elevates your expectations. Our curated selection of products is a testament to this belief. They have meticulously chosen the top-selling products in India over the last two years, ensuring that their customers have access to the very best in audio and tech solutions.

    The Whatnot Store provides customers with a space where a multitude of unique preferences and specialised demands for audio and tech products are comprehended and catered to. Whether a dedicated fan of Sony, intrigued by the world of cutting-edge technology, or prefers the innovation and elegance exemplified by Apple’s products, The Whatnot Store ensures that every customer is covered.

    Customers can elevate their audio experience with high-quality headphones, enjoy the freedom of wireless audio with a selection of earbuds, enhance home entertainment with powerful soundbars, gear up for gaming excellence with gaming keyboards, mice, and headsets, simplify and improve quality of life with home essentials like vacuum cleaners and air purifiers, and achieve salon-quality results with hair stylers, straighteners, and airwraps.

    The Whatnot Store is not just an online marketplace; it reflects their commitment to quality, integrity, and customer satisfaction. With a team of 60+ experts in their respective fields, they are dedicated to bringing you products that are not only cutting-edge but also designed to enhance your daily life.

    “We have always believed in the boundless potential of human creativity and innovation,” says Whatnot India co-founder and director Ankit Kothari. “Our mission is to provide our customers with products that not only meet their needs but also inspire and elevate their expectations. The Whatnot Store is a manifestation of this vision.”

    One of the factors that sets The Whatnot Store apart from the rest is their robust supply chain. With 25+ warehouses strategically located across India, they ensure that their customers receive their orders promptly. In fact, they take pride in a record of delivering 95 per cent of orders within 24 hours, making them a reliable choice for tech enthusiasts across the country.

    Understanding the importance of sustainability, they are committed to minimising the environmental impact through responsible practices. From packaging materials to logistics, they continuously work to make their operations as eco-friendly as possible.

    At The Whatnot Store, their customers are at the heart of everything they do. Audio and tech enthusiasts can explore their website, where they can discover their diverse range of products and experience the Whatnot difference.

     

  • Navya Naveli Nanda and Tinkle comics present ‘Wonder Naari’

    Navya Naveli Nanda and Tinkle comics present ‘Wonder Naari’

    Mumbai: The eagerly awaited creative collaboration between social entrepreneur Navya Naveli Nanda and the beloved comics publication ‘Tinkle’ has come to fruition, with the official launch of their book on 25  September 2023.

    The event took place at the Dixit Road BMC School, Mumbai with a bunch of bright and enthusiastic students as participants. The collective efforts of Navya Naveli Nanda and the Tinkle Team have given rise to a truly remarkable collection of stories, ingeniously titled ‘Wonder Naari’. While the collaboration was eagerly awaited, the story themes remained under wraps, adding anticipation to the launch.

    It was revealed that the book ‘Wonder Naari’ shines as a beacon of empowerment, featuring four captivating stories, each intricately woven around a core theme that mirrors the pillars of Navya’s visionary initiative, Project Naveli. These themes encompass Legal Awareness, Entrepreneurship, Mental Health and Education, with narratives meticulously crafted to resonate deeply with readers and inspire a sense of empowerment. Post the book launch, there was an interactive workshop where the children were engaged with an opportunity to explore the world of ‘Wonder Naari’ through fun activities and games.

    At the launch, Navya Naveli Nanda passionately shared her journey of creation, vision for women’s empowerment and thoughts on the joy of storytelling through comics. Joining her on this momentous occasion was Amar Chitra Katha Pvt. Ltd President and CEO Preeti Vyas, Tinkle editor-in-chief Gayathri Chandrasekaran, Savio Mascarenhas, group art director, Deepesh Kothari, VP of digital and D2C Businesses and other members from the Tinkle Team.

    What truly distinguishes ‘Wonder Naari’ is its unwavering commitment to accessibility, ensuring that its messages of empowerment transcend boundaries and language barriers. The book will be thoughtfully available in multiple languages including Hindi and Marathi ensuring that its profound impact reaches diverse communities nationwide.

    Commenting on the book launch, Navya Naveli Nanda said “I am absolutely thrilled to finally share these stories with the world! We’ve poured our hearts and souls into crafting authentic narratives that shed light on the real-life challenges women encounter. My hope is that these stories will entertain and ignite inspiration while resonating deeply with our audience’s hearts. Collaborating with Tinkle truly felt like a magical journey!” Navya has worked closely with Tinkle’s editorial team to create each of these stories.

    Tinkle editor-in-chief Gayathri Chandrasekaran who was present at the launch said “At Tinkle, we’re very passionate about stories and storytelling. For over 40 years we have endeavoured to bring diverse, inclusive and empowering Indian characters and stories to children. With every new generation that we write for, our stories evolve in keeping with their needs and the changing social milieu. It has been an absolute joy partnering with Project Naveli to tell inspiring stories about the meaningful work they do in areas that are close to our hearts as well. We had a lot of fun co-creating this book with Navya and can’t wait for the stories to reach far and wide!”

    The book will be available on the Tinkle app to read for free. It will also be available in all leading bookstores.

  • Winni launches premium line of chocolates

    Winni launches premium line of chocolates

    Mumbai: India’s second-largest online gifting platform, admired for its wide range of curated gifting products including cakes, flowers & and customized gifts for every occasion and relationship, has launched its premium range of chocolates to fulfill the massive demand it has experienced in the last five years in tier-2 & tier-3 cities.

    Winni has sold Rs 75 Cr worth of chocolates in the last five years which the sale from tier 2, and tier 3 has accounted for a total of 55 per cent (40 per cent from tier 2 & 15 per cent from tier 3) which has surprisingly surpassed the tier 1 cities (40 per cent). Although the chocolate market in India has been growing at a 8-9 per cent YoY rate, Winni has experienced 100 per cent growth in chocolate sales in the last three years on its online platform and also at the retail stores.

    Winni is going to offer a premium range of healthier chocolate alternatives by replacing artificial preservatives with natural and organic ones; enhancing the flavours by merging them with spices, fruits, dry fruits, and sweets in Western taste. Winni Chocolates’ premium range will be exclusively available through Winni.in and in over 300 brand retail outlets in 23 states and five UTs.

    Winni’s co-founder & CEO Sujeet Kumar Mishra said,” With the rise in income level of the young aspirational class & the exposure to tier 1 cities lifestyle through social media, we have experienced a significant change in the buying behavior of our customers from tier 2 & tier 3 cities in the last few years. It’s pretty evident that cakes & and chocolates are replacing the traditional ‘Mithai’ (sweets) even in small cities during festivals and the rate of growth in demand is higher than in metros. That’s the reason we have decided to launch a premium range of chocolates that are still not available in tier-2 & and tier-3 cities despite the demand & and purchasing capacity.

    He added, “Currently we sell chocolates worth 2.5 Cr every month via our online platform, our network of 300+ retail outlets across the country and other e-retailers, which is 10-12 per cent of our total sale. We are expecting to see reasonable growth in these numbers with the introduction of the new premium range of chocolates which are developed keeping various factors in mind such as the nutrition value, health first approach & the authentic taste. We are coming up with an extended product range where our consumers will have healthy snacking choices such as Protein bars, Yoga bars, seeds and dry fruits coated range of chocolates & and multiple variants of Sugar-Free chocolates.’’

    Winni cakes offering a premium range with healthier alternatives aims to capture a larger market share and meet the evolving needs of its customers. Their emphasis on natural ingredients and unique flavours can set them apart from competitors and position them as a preferred choice for premium chocolates.

  • Tudum shines in Times Square: Bangalore’s culinary gem takes center stage

    Tudum shines in Times Square: Bangalore’s culinary gem takes center stage

    Mumbai: In a historic moment, Tudum the pioneer of festive dining in India orchestrated a breathtaking spectacle, setting a new benchmark in the world of hospitality by taking over Times Square in New York.

    In an effort to create pre-launch buzz, spark curiosity and reach out to a global audience, Tudum has accomplished a significant feat by becoming the first-ever hospitality brand from Bangalore to grace the prestigious Times Square advertising space in New York City. The Times Square advertisement, an artful creation offered an enticing peek into Tudum’s enchanting world. It transported viewers from all over the world into a realm where each bite is a harmony of flavours, and every instant is an exhilarating adventure.

    Talking about this pre-launch campaign, Tudum co-founder Likith Shetty said,” At Tudum, we believe that dining is not just about food; it’s a celebration of life. Our Times Square debut is a testament to our commitment to bringing this celebration to the world. We wanted to spark curiosity, generate excitement, and ignite the imagination of a global audience. Times Square, with its iconic status, was the perfect canvas for us to introduce Tudum’s unique blend of dining and entertainment. We invite everyone to join us on this extraordinary journey as we redefine the culinary landscape in Bangalore. Tudum is not just a restaurant; it’s a sensory wonderland where every moment is a celebration of life.”

    Adding to this, Tudum co-founder Faizan Khan said, “This sneak peek is just the start, offering a glimpse of the extraordinary dining experience Tudum is set to unveil, redefining Bangalore’s culinary scene.Times Square, famously known as “The Crossroads of the World,” stands as the pinnacle of iconic advertising locales, where brands worldwide gather to leave their mark. By featuring Tudum in Times Square, we have ensured that the brand shines prominently on the global stage, sparking conversations about the remarkable celebration soon to embrace Bangalore.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Tudum (@tudum.blr)

     

  • Asian Games: Indian women’s cricket team’s victory echoes across brands

    Asian Games: Indian women’s cricket team’s victory echoes across brands

    Mumbai: The Indian women’s cricket team achieved historic success, securing their first-ever gold medal at the Asian Games by defeating Sri Lanka Women in the final. This remarkable victory marked India’s second gold medal at the 2023 Asian Games in Hangzhou, the People’s Republic of China.

    Here’s how brands, companies, and platforms celebrated the victory.

    Muthoot

     

     

    Nick India

    Kotak Securities

     

     

    Cordelia

     

     

    Croma

     

     

    Dream11

     

     

    Star Gold