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Category: Brands

  • Tata Starbucks celebrates International Coffee Week

    Tata Starbucks celebrates International Coffee Week

    Mumbai: TATA Starbucks is taking things a notch higher by extending International Coffee Day (1 October) celebrations for a week. Toasting to the journey from bean to cup, this weeklong celebration will include a dedicated Coffee master’s Program called Master Brewers and a seven-day Coffee experience series that has been specially curated for customers.

    This program brings alive the nuances of growing and sourcing ethical coffees from across the world, processing & roasting of different coffee’s to fun-filled brewing and latte arts curated by Starbucks for its customers and delivered by Starbucks Coffee masters. It will empower them to transcend the ordinary and become true masters of the art of crafting exceptional coffee, ultimately earning the prestigious ‘special apron’—a symbol of pride and distinction traditionally owned by the best baristas in the business. This program is, in essence, the golden key for coffee enthusiasts to join the ranks of the coffee elite.

    International Coffee Week is not just a celebration; it’s a unique opportunity for coffee enthusiasts in India to immerse themselves in the world of coffee crafted especially for them by Starbucks. Here’s a glimpse of what’s in store for them:

    Coffee Experience Series: In addition to these bespoke coffee masterclasses, TATA Starbucks has curated a selection of seven distinctive coffee engagement programs at their stores throughout the week, promising an unforgettable coffee experience for all. Each day at 4 PM, these programs will feature unique coffee tastings, each centered around a different theme, aimed at expanding your coffee knowledge. It’s an open invitation to discover, learn, and celebrate the world of coffee like never before.

    Expressing his delight on this initiative, TATA Starbucks CEO Sushant Dash remarked, “Celebrating our journey into India, where the specialty coffee culture was just blossoming, we took a pioneering role in refining and introducing this culture to a predominantly tea-drinking population. Today, we stand as the catalysts of this transformative shift, as consumers increasingly seek a deeper connection to their coffee. They yearn to uncover the story behind their brew, to truly immerse themselves in the essence of specialty coffee.”

    He further added, “Our curated program and week-long in-store experiences have been tailored to cater this exact curiosity of today’s coffee enthusiasts, who not only desire premium experiences but also possess a deep appreciation for the intricacies of coffee, right from its origins on the farm to the final cup. This initiative is a testament to our commitment to fulfilling their quest for coffee knowledge while celebrating the true essence of coffee excellence.”

    International Coffee Week celebration at Starbucks includes special promotions and a series of exclusive, coffee-centric experiences designed especially for its Indian customers, offering a unique opportunity to partake in the festivities while also sharing in Starbucks’ unparalleled coffee expertise. Starbucks India mobile app would also bring alive these unique tastings which customers can view and participate in across the seven days. 

  • Britannia forays into the Metaverse with the launch of ‘Britannia Coffeeverse’

    Britannia forays into the Metaverse with the launch of ‘Britannia Coffeeverse’

    Mumbai: On International Coffee Day, Britannia, one of India’s most loved food & beverage brands, ventured into the metaverse with the grand launch of ‘Britannia Coffeeverse’. This innovative digital odyssey, crafted by the creative team at Schbang, is set to redefine the virtual reality consumption experience by seamlessly integrating Britannia’s premium products, including Britannia Biscafe, Britannia Treat Croissant, Britannia Winkin’ Cow, Britannia Fudge It Brownie, and Britannia Good Day Chunkies.

    https://www.spatial.io/s/Britannia-Coffeeverse-63e10da4cc8e021a06a1b7fe?share=4864226070088212081

    As a brand, Britannia actively explores unique & engaging ways to connect with the younger generation. Today’s youth is attracted to phygital experiences, and that is one of the key reasons behind Britannia’s entry into the Metaverse. The Britannia Coffeeverse aims to provide the youth with a fresh and engaging experience, thereby encouraging their active participation in this digital realm.

    Britannia Coffeeverse extends a warm invitation to coffee enthusiasts and adventurers to embark on a thrilling journey that spans five virtual coffee realms, all from the comfort of their screens. From the enchanting cafes of Italy to the bustling streets of New York, the aromatic landscapes of Vietnam, and the timeless traditions of Turkey, alongside an exploration of the captivating BiscafeLand, this metaverse adventure promises a sensory symphony like no other.

    The Britannia Coffee Run – A Virtual Reality Treasure Hunt

    As a part of the launch, Britannia presents the Britannia Coffee Run, an innovative virtual reality treasure hunt where participants decode clues to unearth hidden Britannia treasures within virtual landscapes inspired by four distinct coffee cultures. The art of solving challenges and unveiling hidden surprises allows participants exclusive rewards and hampers in the real world, elevating their engagement and excitement. But the excitement doesn’t end there – the first 1000 participants stand a chance to win fantastic vouchers, adding an extra layer of thrill to this exhilarating experience. Participants indulge in a delightful fusion of Britannia’s products that complement the coffee experience, creating an unforgettable coffee journey.

    The Britannia Coffeeverse Experience

    Participants are seamlessly transported into the heart of Britannia Coffeeverse with a single click. Upon arrival, they are invited to select their avatars, which lead them to the Coffeeverse Lounge, where they are greeted warmly by Rob, their guide and guardian throughout this extraordinary adventure. Participants follow a trail of intriguing clues on their journey through the diverse coffee worlds, each holding surprises of its own. As they successfully complete the coffee run, participants are redirected to a dedicated landing page. After providing their basic user details, they unlock their hard-earned rewards, intensifying the satisfaction of this exceptional voyage.

    Britannia Industries Limited chief marketing officer Amit Doshi said, “Coffee as a beverage has been enjoying a growing fascination, especially amongst the youth nowadays. They love to consume ‘Phygital’ experiences, be it hanging out in cafes or dwelling in digital experiences on their personal devices. At Britannia, we are glad to offer our consumers across the country, a plethora of coffee accompaniments ranging from the Treat Croissant to Fudge It Brownie, Good Day Chunkies, Biscafe, a coffee based cracker to the thick Winkin’ Cow Cold Coffee. We wanted to extend these delectable treats in the form of a premium digital café experience for these coffee, virtual reality enthusiasts. This insight led us to launching the Britannia Coffeeverse, a global coffee adventure that enhances the experience of five premium products from our portfolio, in turn, creating a truly indulgent and unforgettable journey for today’s consumers. I’m thrilled to witness the convergence of technology, taste, and tradition in this metaverse adventure.”

    He added, “Britannia is at the forefront of innovation, constantly pushing boundaries to create unforgettable experiences for our customers. Britannia Coffeeverse is a testament to our commitment to offering more than just products; it’s about delivering immersive and unique adventures that resonate with our audience’s passion for coffee and snacking exploration. This International Coffee Day, we look forward to sharing this thrilling experience with everyone as we continue to redefine the way the world savours coffee.”

    Schbang founder and MD Harshil Karia said, “It all started with the Britannia team and Schbang connecting the dots around how many products Britannia actually has that deliver a café like experience – the number pleasantly surprised us. We then thought about how we can create a unique experience that unites lovers of coffee – this Coffeeverse seemed like the right fit. And the experience is a wonderful one that we’d love for everyone to try. Right from the CGI ads to the already rave reviews we’re getting from gamers, we’re really happy with the output and Schbang is proud to be at the forefront of this exciting journey with Britannia.” I’d really like to especially thank ArtMeTech- our partners in the build out of this Coffeeverse.”

  • Emami forays into juice category with AloFrut

    Emami forays into juice category with AloFrut

    Mumbai: Emami Limited, one of the leading personal care and healthcare companies in India has forayed into the juice category with ‘AloFrut’ through strategic investment in Axiom Ayurveda Pvt Ltd (“Axiom”) and its subsidiaries/associates by acquiring 26 per cent equity stake for an undisclosed amount.   Axiom markets beverage products under the brand “AloFrut”.

    AloFrut juices are the most refreshing and healthy fusion of aloevera pulp and fruit blends.  Aloevera is known worldwide as a rich source of vitamins, minerals and essential amino acids. It is available in multiple unique flavours.    Apart from AloFrut, which constitutes the key business of the Axiom Ayurveda, the company has a unique range of carbonated beverages that includes mocktails and energy drinks.  It is also present in Ayurvedic healthcare juice segment under the Jeevan Ras brand.    The Company has its own manufacturing facility in Ambala, Haryana and is setting up a fully automated state-of-the art modern new facility in Jammu (Kathua) at a cost Rs 160 cr.   AloFrut has a strong market presence across general trade, government institutions, modern trade & e-commerce platforms.

    Emami Ltd vice chairman & MD Harsha V Agarwal said, “We are delighted to announce our partnership with Axiom Ayurveda through a strategic investment in equity. This marks our entry into the juice category with ‘AloFrut’. With health & wellness being the buzzword for consumers today, we see tremendous potential in the segment. “AloFrut” product offering is very unique as these beverages are based on Aloe pulp inclusion in fruit juice which provides a perfect mix of taste and health together. We are excited to be present in this category which is in line with our corporate growth strategy to invest in categories or brands that not only have synergy with our existing business but offer potential for growth.  We look forward to add meaningful value to the brand.”

    Commenting on the development, Axiom Ayurveda Pvt Ltd founder Rishabh Gupta said, “Now-a-days consumers are moving away from the carbonated beverages and are looking for a healthier alternative with an equal importance to taste. Considering this trend where consumer is focussing on taste and health, we have tried to offer a perfect blend of the same which is a big differentiator from other beverage company offerings. We strongly believe in the potential that our brand has to offer.   It is exciting to have Emami come on board as a  strategic partner with wide industry experience who shares  our vision to make Alofrut a leader brand.”

  • Zomato introduces unique foodie face-off

    Zomato introduces unique foodie face-off

    Mumbai: Zomato is introducing a unique game show where Sanya Malhotra will be seen chatting with a special foodie in each episode. This foodie face-off is divided in two parts, where in the first half they share about their lives and answer interesting questions they pick from a fish bowl. In the next section, they will go head-to-head in some fun and engaging games (like ‘speed-o-meter’, ‘guess the dish?’, etc). Points are awarded after each round to decide the winner. The show lasts for 10 minutes, making it a quick and enjoyable experience.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by SanyaM (@sanyamalhotra_)

     

  • PepsiCo India and Google Pay partner to offer cashback on festive purchases

    PepsiCo India and Google Pay partner to offer cashback on festive purchases

    Mumbai: PepsiCo India has unveiled a brand activation on Google Pay, India, featuring some of their most beloved snack brands, and introducing an exciting and rewarding experience for all Google Pay users. Ringing in the festive season, users can now enjoy up to Rs 20 and Rs 30 cashback on the purchase of Lay’s, Kurkure, and Doritos packs priced at Rs 20 and Rs 30, respectively.

    As the festive season brings joy, the company of snacks adds an extra layer of delight to these moments. This period sees a significant uptick in the demand for packaged snacks, contributing to an overall increase in snack consumption. Furthermore, this snack purchase experience is heightened when it offers direct financial benefits. Recent industry reports underline a trend that shoppers prefer rewards seamlessly integrated into their shopping experience, with discounts automatically applied at checkout. Cashbacks align perfectly with consumers’ yearning for instant gratification, providing a satisfying sense of reward for their purchases.

    In line with these trends, PepsiCo India, in collaboration with Google Pay has introduced a cashback offer on the purchase of Lay’s, Kurkure and Doritos. To avail the benefit, users can simply find the promo code inside the pack and redeem it on the Google Pay App. Once the code is claimed, users can enjoy cashback of up to Rs 20 and Rs 30 (on purchase of packs with Rs 20 and Rs 30, respectively). Each participating user has the opportunity to redeem the offer up to three times, ensuring more joy and rewards during this festive season.

    Sharing her excitement on the partnership with Google Pay, PepsiCo India category lead – potato chips Saumya Rathor expressed, “Festive moments are synonymous with joy and celebration, and we firmly believe that snacks can make these occasions even more memorable. Aimed at elevating the snacking experience for our valued consumers this season, we are excited to announce our partnership with Google Pay. Through this collaboration, consumers can earn cashbacks on their beloved PepsiCo products, adding an extra layer of delight to the festive spirit. We are confident that this will be a win-win for both PepsiCo and Google Pay, and hope that everyone enjoys a joy-filled season.”

  • Johnson & Johnson Vision’s ACUVUE onboards Ranveer Singh

    Johnson & Johnson Vision’s ACUVUE onboards Ranveer Singh

    Mumbai: Johnson & Johnson Vision, a global leader in eye health and part of Johnson & Johnson MedTech, has announced that it has  joined hands with Superstar Ranveer Singh to encourage Gen Zers and millennials to try contact lenses. The campaign is aimed at amplifying ACUVUE’s mission to build awareness for eye health and welcome new contact lens wearers.

    It focuses on:

    • Emphasizing ACUVUE as the #1 selling brand family of contact lenses worldwide*, thereby motivating consumers to try contact lenses
    • Encourage consumers to consult an optometrist for an eye check-up and a great first-time contact lens fitting experience
    • Introducing small packages at accessible pricing to bust myths about high price points of contact lenses

    Over the last few years, ACUVUE has spearheaded the transformation of eye health in India. The brand has adopted effective measures to understand the need of Indian consumers and address their apprehension around the usage of contact lenses. In fact, ACUVUE is relentlessly working towards bridging the gap between consumers and optometrists by increasing awareness around the category and motivating consumers to go for regular eye check-ups.

    Consumers often turn to their peers for advice on contact lenses instead of consulting an expert. This campaign is an effort to lead consumers to consult an optometrist, who should be their first port of call for information on contact lenses as well as spread awareness about eye health in a light-hearted and meaningful way. With Ranveer Singh headlining the campaign, we hope to build a strong, committed, and engaging connect with the youth in India.

    Talking about the launch, Johnson & Johnson Vision business unit director – vision care India Tiny Sengupta said, “ACUVUE is leading by example and transforming eye health in India by creating awareness around contact lenses. ACUVUE is the #1 selling brand family of contact lenses worldwide, but the contact lens usage is still low in India. We are on a mission to make ACUVUE the No.1 choice of contact lens brand In India.

    The campaign intends to build a behavior amongst the youth of going for a regular eye check and asking an expert before trying contact lenses for the first time. We aim to make contact lenses accessible for the consumers and ensure that consumers are equipped with the right set of information about contact lenses, amidst all the surrounding myths and misconceptions about the category.

    We are excited to welcome Ranveer Singh onboard, India’s youth icon, and harness his power to expand our reach to a wider audience. His influential voice will be instrumental in connecting with more consumers and spread awareness about the benefits of ACUVUE. His charisma and popularity among the youth will be helpful in building a new generation of well-informed consumers. Through this campaign, we are excited to continue transforming the trajectory of eye health in India.”

    Expressing his excitement about the new collaboration, superstar Singh added, “It is an absolute pleasure to join ACUVUE in their journey to lead conversations around eye health in India. This campaign gives me an opportunity to inform the youth on the importance of eye health. I am looking forward to the young consumers to join me in this journey by visiting an optometrist for their first contact lens fitting experience.”

    The #AcuvueSePoochho campaign has a humorous touch, leaving the audience with a call to action to visit www.Acuvue.co.in for the right information on contact lenses. Conceptualized by Ogilvy India, #AcuvueSePoochho pioneers the conversations around a reliable source for information on contact lenses and importance of meeting with optometrists for their expert guidance.

  • Berger Paints introduces a hassle-free way of waterproofing with DAMPSTOP

    Berger Paints introduces a hassle-free way of waterproofing with DAMPSTOP

    Mumbai: Berger Paints India Limited introduces an innovate range of waterproofing products – Berger DAMPSTOP. These strategically composed products can perform multiple waterproofing-related treatments like damp, silane, or salt leaching treatment, seamlessly. Earlier waterproofing used to be a tedious task. It involved breaking open the surface to do waterproofing. With the introduction of this innovative product range, Berger Paints aims to simplify the process for consumers. In the current times, builders hardly get the time to cure the concretes of a building or a house, which consequently impacts the building’s longevity. Waterproofing not only protects the house from damages but also extends its life. To amplify the launch of one such innovative waterproofing product, Berger Paints has released a captivating TVC starring Akshay Kumar and Gulshan Grover. The TVC has been conceptualized by Mullen Lowe Lintas.

    In the TVC, Kumar is seen playing the role of a renowned photographer and Grover as an antique collector. Filled with humour, the TVC aptly connotes the importance of waterproofing. The video starts with a photographer being utterly fascinated by an antique collector’s collection. But soon his “damn” gets replaced with “damp” as the gun holder falls off the wall due to dampness. In no time, the photographer realizes the issue, while the antique collector remembers his past waterproofing experiences and fears the initiation of another process where he imagines the entire wall being torn down as a part of the waterproofing process.

    The video brings to the screen, the most common concerns of the customers. For instance, Grover is seen being worried about the fact that to conduct the necessary task of waterproofing he would have to break the wall and that would not only create severe mess but also will lead to the beginning of another lengthy process of waterproofing. To take care of his worries, Kumar introduces him to the contemporary way of waterproofing with Berger DAMPSTOP.

    Berger Paints India Limited managing director & CEO Abhijit Roy says, “We strongly believe that the waterproofing market has a lot of potential in India and the demand for waterproofing products are increasing sharply day by day.  Earlier painters used to shy away from performing the tedious task of waterproofing as the process was very complicated. However, with the introduction of our product range, Berger DAMPSTOP, we intend to make the entire process simpler and hassle-free. The nano-silicon technology enables the product to waterproof the wall without having to break it open. As we launch this range of innovative waterproofing products, we aim to make consumers aware of the benefits of the same through multiple avenues including TVCs and digital media to highlight the importance of waterproofing and how easy the process has become, in current times.”

  • KDM launches World Cup campaign “KARO DIL KI MARZI INDIA with KDM”

    KDM launches World Cup campaign “KARO DIL KI MARZI INDIA with KDM”

    Mumbai: KDM, the leading mobile accessories brand in India, has rolled out its World Cup campaign, “KARO DIL KI MARZI INDIA with KDM”. Cricket is celebrated as a religion in India, and with the upcoming World Cup being held in India, the excitement among 140 crore Indians is unmatched. As every Indian dreams and aspires for India to win the World Cup at home, KDM aims to provide them with an unparalleled cricketing experience.

    With the tournament set to be hosted across India, every individual, irrespective of age, will be glued to their screens. However, daily routines and unavoidable chores pose a challenge for fans. The majority of them will be on the move, in transit, or occupied with their daily activities. The only option that remains for these fans is to watch the matches on their mobile devices. KDM recognises this need and becomes a boon for every fan through its exclusive mobile and audio accessories range.

    To bridge the gap between the stadium atmosphere and watching the match on television, KDM offers an extensive range of high-quality products including earpods, neckbands, earphones, power banks, multi-protocol, fast chargers, sound bars, and speakers. With KDM’s high bass and stylish earpods, fans can experience the personalised stadium atmosphere while cheering for their favourite team. The KDM power banks ensure that mobile devices never run out of charge, even on the go. KDM’s multi-protocol and fast chargers keep phones efficiently charged at home and in the office. Furthermore, KDM sound bars and speakers elevate the experience of watching matches with friends and family, making weekends feel like private cricket parties.

    KDM’s value-for-money premium mobile accessories are the saviour of every cricket fan, fulfilling their wish of enthusiastically cheering for India and watching every moment of every match. The campaign, “KARO DIL KI MARZI INDIA with KDM PREMIUM MOBILE ACCESSORIES”, perfectly resonates with the aspirations and emotions of every cricket lover.

    As part of the cricketing celebration, KDM has also released a special edition of merchandise, including the Karo Dil ki Marzi India jersey and bats. In addition, the brand has launched its KDM Star 11 Products, which depict the star players of Team India.

    “KDM is committed to enhancing the cricket-watching experience for fans across India,” said  KDM founder N D Mali. “Through our premium mobile accessories, we aim to bring the joy and excitement of the World Cup directly to every individual’s fingertips.”

    “KARO DIL KI MARZI INDIA with KDM campaign, along with the release of our special edition merchandise and KDM Star 11 Products, reflects our dedication to providing the best possible experience for cricket enthusiasts. Karo Dil ki Marzi India with KDM!,” said KDM co-founder  B H Suthar.

  • Better Body Bombay unveils new exotic spa personal care ranges

    Better Body Bombay unveils new exotic spa personal care ranges

    Mumbai: Better Body Bombay (bbb), the quintessential personal care brand is thrilled to announce the launch of seven exotic personal care ranges that promise a rejuvenating and pampering experience for all.

    As a clean beauty brand committed to offering consciously curated products tailored to the Indian skin type, bbb has established itself as a trusted name in the realm of personal care. With a vision to provide holistic care from head to toe, bbb has introduced these new ranges to cater to the diverse needs of its discerning customers.

    “Each of our new ranges is a celebration of Bombay’s rich culture and diverse landscapes, encapsulated in a bottle. We believe that self-care should be an indulgent experience, and our products are designed to make you feel pampered and rejuvenated,” said bbb CEO Sandeep Saxena.

    The Milk & Forest Honey range offers a delightful blend of milk and forest honey, enveloping you in a comforting embrace reminiscent of sunny days and sweet nostalgia. Meanwhile, the aloe vera & coconut range nourishes your skin, leaving it supple and deeply moisturized, as if drenched by the soothing rains.

    For those seeking to revitalize their hair, the Onion range provides the perfect solution, infusing your locks with the revitalizing potency of onion extract. The tea tree & Kaffir lime range purifies and uplifts with its botanical medley, evoking the sounds of the woods and the freshness of nature.

    Calm by the sea, bbb’s lavender & chamomile range, transports you to a tranquil oasis of calmness after a hectic day, while the Blood Orange range energizes your senses with its invigorating aura.

    Lastly, the pistachio & argan oil range offers pure goodness in the form of nourishing argan and pistachio oils, ensuring an instant boost that uplifts your spirits and prepares you for the day ahead.

    At bbb, the launch of these new personal care ranges is a testament to their unwavering commitment to providing quality products that cater to diverse needs while promoting self-care and self-indulgence.

  • Celebrate ‘Svarnim’ this Durga Pujo with Fabindia

    Celebrate ‘Svarnim’ this Durga Pujo with Fabindia

    Mumbai: Get in the spirit for Durga Pujo celebrations with Fabindia’s latest festive offerings – ‘Svarnim’.  It is about those special moments, connecting with loved one, classic fragrances filling the air, family and friends taking in all those golden memories that they will remember for years. From pandal-hopping to family gatherings, set your wardrobe and home attuned for the upcoming celebrations!

    The collection highlights rich hues, elegant craftsmanship, and the vibrancy of this season, weaving in the traditions and cultural heritage of Indian crafts.

    Exquisite saris: Adorn yourself in the timeless elegance of Fabsaris; crafted in warm shades and rich hues, intricate designs, and a touch of contemporary flair.

    They are available in silk and silk blends, Viscose, and Cot-silk, displaying several of our craft-led techniques and methods of weaving in traditions of Chanderi, Tussars, and Banarasi Jacquards; these saris are perfect for celebrating the festive season with grace.

    Stylish kurtas: Thoughtfully designed, these kurtas are a perfect blend of comfort and style. Crafted with precision and finished with intricate adda work, applique, and zari embroidery; these regal kurtas and kurta sets are sure to make a statement during the fiesta of Durga Pujo and beyond – from relaxed catch-ups with friends to light morning festivities.

    Handcrafted jewellery: Complete your look with Fabindia’s handcrafted jewellery pieces that showcase exquisite craftsmanship. From intricate necklaces to earrings, the festive collection is a true reflection of artistry. Accessorise this Pujo with brand-new arrivals from Fabindia.

    Home & pujo décor:  This Durga Pujo, bring home celebrations with Svarnim’s fabHOME edit; perfect to adorn your living spaces with the essence of tradition, elegance, and vibrancy. The captivating range offers scented candles, beautifully crafted cushions, intricately designed pujo thalis, and diyas.

    Whether you’re preparing for the festivities of Durga Pujo or simply looking to add a touch of Indian tradition to your home, Fabindia has the perfect decor pieces for you.

    Fabindia’s Svarnim collection is available at all Fabindia stores and online at Fabindia Svarnim

    This festive season, celebrate traditions with Fabindia!