ITV

Category: Brands

  • Bisleri International’s premium category expands with launch of ‘Vedica Himalayan Sparkling Water’

    Bisleri International’s premium category expands with launch of ‘Vedica Himalayan Sparkling Water’

    Mumbai: Bisleri International’s premium beverage category – Vedica Himalayan Spring Water, expands its premium category with the launch of ‘Vedica Himalayan Sparkling Water’. A tribute to the untamed beauty of the Himalayas, this sparkling elixir is a harmonious blend of effervescent bubbles and a perfectly balanced mineral composition, delivering an unparalleled refreshment that will captivate your senses.

    The premium luxury offering is specially designed for consumers seeking a healthier alternative. Packaged in elegant glass bottles of 300ml, the sparkling water is priced at Rs 175 respectively. Vedica Himalayan Sparkling Water guarantees an unparalleled level of quality. The sparkling water will be available across a wide range of distribution channels, including HoReCa, modern and general trade, Q-commerce, and the Bisleri @Doorstep App.

    Sourced directly from the snowy peaks of the Himalayas, Vedica Himalayan Sparkling Water is a testament to nature’s splendour. Its pristine waters and naturally occurring minerals take you on a journey through the lush landscapes and celestial skies, all imbibed within an exquisite glass bottle. Inspired by its source, the bottle features intricate carvings on its neck, complemented by a regal crown cap and a label that artfully captures the starry evening skies adorned with gold accents. Vedica Himalayan Sparkling Water assures exceptional quality, pureness, and an ideal balance of carbonation and crisp taste. This meticulous craftsmanship is tailor-made for the discerning Indian epicurean audience.

    Commenting on the launch, Bisleri International Pvt. Ltd., vice chairperson Jayanti Khan Chauhan emphasized the strategic decision behind this product expansion, stating, “With Vedica Himalayan Sparkling Water, we are bringing a blend of innovation and sophistication to the world of beverages. Our goal is to present the audience with a harmonious fusion of the purity inherent in our source, the Vedica spring. The exquisite effervescence thereby provides an invigorating alternative that aligns seamlessly with modern lifestyles. Moreover, with the festive season around the corner, it is ideal to launch sparkling water, a beverage often associated with celebrations and special occasions, thus offering an exciting choice for consumers.”

    Crafted for versatility, it can be enjoyed on its own, adding a dash of sparkle to your everyday life, or seamlessly blended into inventive concoctions for those special moments. Its unique mineral composition complements a wide range of cuisines, making it the perfect companion for gastronomic adventures. The sparkling water promises to be a conduit into the realm of luxury, delivering purity and goodness that will truly enhance the quality of life.

  • Prestige unveils Oscar black range of chimneys

    Prestige unveils Oscar black range of chimneys

    Mumbai: TTK Prestige, the trusted leader in the kitchen appliances category in India, continues its tradition of innovation with the introduction of new chimneys in two sizes – 60 and 90cm – Oscar 900 and 600 black. These cutting-edge kitchen chimneys promise to transform your cooking experience by providing a fresh, clean, and odorless environment through their remarkable high suction power and superior smoke extraction capabilities. Boasting an impressive suction power of 1000 m³/hr, these effectively eliminate kitchen smoke and fumes, ensuring a healthier cooking space. Furthermore, the heat auto-clean function simplifies maintenance, while the convenient one-touch thermal auto-clean makes internal cleaning a breeze. Elevate your cooking ambiance with TTK Prestige’s Oscar kitchen chimney.

    The Oscar Black Series Kitchen Chimney signifies a pioneering stride in kitchen ventilation technology, uniting innovative attributes with contemporary aesthetics. Meticulously crafted, the Oscar Black Series showcases a robust heat-resistant tempered glass canopy, harmonizing durability with visual appeal. The integration of dual LED lamps guarantees superior illumination, enhancing cooking visibility. A three-speed motor allows personalized ventilation adjustments, ensuring effectiveness.

    Distinguished by its baffle filter, the Oscar Black Series aptly captures grease and oil particles. Further enhancing convenience, a motion sensor recognizes gestures to control the chimney. The sleek and modern design, fortified by the heat-resistant tempered glass canopy and radiant double LED lamps, is complemented by the three-speed motor, baffle filter, and motion sensor for added practicality.

    Delve into the benefits of the Oscar Black Series Kitchen, revolutionising your cooking space with its captivating contemporary design. Embrace the efficiency of smoke and odor clearance, facilitated by the ingenious baffle filter and adaptable ventilation choices.

    The Oscar Black kitchen is available in two sizes: 600 mm and 900 mm, priced at Rs 29,445 and Rs 32,145, respectively. Presently, both these kitchen chimneys are available at a discounted offer price of Rs 14,990 and Rs 15,990. These are accessible at all Prestige retailers nationwide.

  • Weekend Unwind with: Saundh founder & CEO Sarabjeet Saluja

    Weekend Unwind with: Saundh founder & CEO Sarabjeet Saluja

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have Saundh founder & CEO Sarabjeet Saluja.

    Saluja is a Business Management graduate from Monash University, Australia. Having kickstarted his professional career in 2010, he has been certified across various designing and technology courses over the years to stay fresh, relevant, and up-to-date.

    He learned the basics of the textile industry from his family’s fully grown textile house – Sahiba.

    During this time, Saluja had the good fortune of a 360-degree exposure to all the facets of manufacturing textiles and garments. Within a time span of just a year, he began heading the marketing for one of Sahiba’s existing product lines. Feeling more inclined towards creative designing, he started his own brand within the same category alongside a few then niche distributors. Following this, he ventured into the masses with 6 additional brands, each with a strong signature language of their own. Years later, in 2019, Saundh was born as the first retail brand of the company, with its first store at Peddar Road, Mumbai.

    The three skills that, Saluja believes, have led him to success are networking, experimentation and most importantly, discipline. As a CEO, he is a staunch believer in taking measurable risks for the greater good. He also has a sharp eye for detail and is quick to catch any shifts or changes. Last but not least, he considers his team one of his greatest strengths. He trusts in his team to see his aspirations and visions through to the finish line.

    Saluja declares that most of his professional and personal values have been passed on from his late father, Kuldeep Singh Saluja and considers him his first real-life superhero. Saluja has also always been inspired by Phil Knights. He is constantly amused by Phil Knights’ visions, principles and journey.

    So, without further ado, here it goes…

    ·         Your Mantra for Life

    My mantra for life is to “live and let live” always. This powerful principle guides my actions and interactions with others, allowing me to embrace the diversity and uniqueness of individuals around me.

    ·         A Book you are currently reading?

    Will By Mr. Will Smith.

    ·         Your Fitness mantra, especially during the pandemic?

    My fitness mantra during the pandemic is to wake up at 5.30 am, meditate, hit the gym, and do some yoga. I make sure to shower and get ready by 8 am to start my day.

    ·         Your comfort food?

    Rajma chawal is my ultimate comfort food.

    ·         When the chips are down a quote/ philosophy that keeps you going?

    I believe it keeps moving forward. Just to learn from what is happening, just keep your head straight, go to basics, and improvise. Take baby steps as you slowly make your way up again.

    ·         Your guilty pleasure?

    Tiramisu and waffles are my guilty pleasures when it comes to satisfying my sweet tooth.

    ·         When was the last time you tried something new?

    I recently had an exciting experience trying something new just 15 days ago. I decided to engage in the thrilling activity of pedal sports. It was an invigorating adventure that allowed me to explore new horizons and challenge myself in a different way. By trying something new, I was able to break free from my routine and discover a new passion. This experience reminded me of the importance of stepping out of my comfort zone and embracing fresh opportunities for personal growth and discovery.

    ·         A Life lesson you learned the hard way?

    Building and nurturing relationships is a challenging life lesson I learned the hard way. Trusting people and investing time and effort into developing meaningful connections can be incredibly difficult, but it’s also incredibly important.

    ·         What gets you excited about life?

    I find excitement in waking up each day with gratitude, eager to explore new ideas, perspectives, and challenges. Setting and accomplishing short-term goals gives me a thrill and adds to my excitement for life.

    ·         What’s on top of your bucket list?

    At the top of my bucket list is mastering swimming and scuba diving.

    ·         If you could give one piece of advice to your younger self, what would it be?

    My advice to my younger self would be to be more focused and proactive. During that time of life, you have abundant energy and opportunities. So, make the most of it by staying focused on your goals and taking proactive steps toward achieving them.

    ·         One thing you would most like to change about the world?

    I would change the prevalent arrogance in the world and promote greater humility and empathy among people.

    ·         An activity that keeps you motivated/charged during tough times?

    Exercising and listening to motivational content such as podcasts and channels focused on manifestation, affirmations, and gratitude are activities that keep me motivated and charged during tough times.

    ·         What lifts your spirits when life gets you down?

    When life gets you down, there’s nothing quite like the uplifting support of a loved one. For me, that pillar of strength and solace is my wife—my partner in life. In a society where traditional gender roles often prevail, it can be challenging to recognize the value of learning from one’s partner. However, I have come to appreciate that my wife possesses a wealth of wisdom and insight that I can draw from during difficult times. Engaging in heartfelt and honest conversations with her has proven to be a transformative experience, allowing me to find clarity, maintain a positive outlook, and rediscover the light in my life.

    ·         Your go-to stress buster?

    My go-to stress buster is spending quality time with my two beloved daughters. Being around them brings immense joy and happiness into my life, and their presence has a remarkable calming effect on me. Their innocence, laughter, and unconditional love provide the perfect escape from the pressures of life, allowing me to recharge and find solace in their company.

  • Bingo! Tedhe Medhe introduces new ‘Chatpata Twist’ variant

    Bingo! Tedhe Medhe introduces new ‘Chatpata Twist’ variant

    Mumbai: Bingo! the popular snacking brand from ITC Ltd has always been at the forefront of bringing differentiated and innovative snacking experience to consumers. Taking the legacy forward, Bingo! is launching yet another interesting variant – Bingo! Tedhe Medhe Chatpata Twist. This new variant of Tedhe Medhe aims to excite taste buds with its delightful blend of chatpata flavours.

    Bingo! Tedhe Medhe is loved by its target audience for its crunch, well-balanced, tasty generously masala-coated sticks. Over the years, the brand has effectively communicated its tagline, “Eat, Phir Repeat” through humorous advertisements showcasing its diverse range of flavours.

    Bingo! recognises the need to continuously innovate and bring new delights to the snacking segment. Extensive consumer research revealed a strong demand for novel flavours, with an increasing preference for chatpata flavours among the target audience. In response to these customer cravings, Bingo! Tedhe Medhe introduced, ‘Chatpata Twist’, meticulously crafted to satisfy the snacking cravings of its customers. It has the balance of various ingredients such as pepper, coriander, cloves, red chillies, garlic and tamarind. The masala is perfectly coated on the Tedhe Medhe sticks to give it the irresistible flavour.

    Announcing the arrival of the new variant, the brand released an advertising campaign Bingo! Tedhe Medhe Chatpata Twist that captures the essence of the brand and showcases its irresistible delight. The TVC conceptualized by Ogilvy agency creatively highlights the uncontainable excitement and joy experienced by a young crowd when indulging in the zesty and tangy flavors of Chatpata Twist.

    ITC Foods VP & head of marketing, snacks, noodles and pasta Suresh Chand shared his insights on the launch, stating, “Consumer research has consistently revealed that our audiences are always seeking new and exciting flavours in the snacking segment. With Chatpata Twist, Bingo! Tedhe Medhe aims to cater to this demand and provide our consumers with an even wider array of delicious snacking options”.

    Bingo! Tedhe Medhe Chatpata Twist can now be enjoyed in the markets across North India, West Bengal, Jharkhand and Bihar.

  • “Today’s consumers are eagerly embracing everyday pieces as powerful style statements”: BlueStone’s Vipin Sharma

    “Today’s consumers are eagerly embracing everyday pieces as powerful style statements”: BlueStone’s Vipin Sharma

    Mumbai: Gone are the days when adorning jewellery was restricted to opulent events and lavish occasions. Nowadays, locker jewellery is being replaced with minimalistic, lightweight daily wear jewellery. This trend has helped jewellery take on a more versatile image while retaining its key essence and joy as a piece of embellishment for daily purposes and special occasions, alike. One such brand trying to champion this trend is BlueStone.

    BlueStone, founded in Bangalore in 2011, is one of India’s largest omnichannel fine jewellery brands. The culmination of a rapidly-evolving consumer preference to shop online and the legacy jewellery industry’s low digital adoption, the trusted brand is synonymous with modernity and digitisation.

    BlueStone has revolutionised the jewellery space by creating an endless aisle online with experiential stores offline, delivering a seamless omnichannel journey for cosmopolitan couples. Their proprietary tech stack enables consumers to customise their purchases from design to delivery, thus making the brand an intimate part of celebrating momentous milestones.

    With over 150 retail stores nationwide, BlueStone has satiated the customers’ desires by crafting an endless aisle of exclusive designs across 100+ collections – each with its own unique story and inspiration.

    Indiantelevision.com spoke to BlueStone chief merchandising officer Vipin Sharma on the evolution of the brand, its USP, positioning itself as the destination for everyday accessory wear, upcoming trends, and more

    An alumnus of SPJIMR, Sharma started his career with Tanishq. Soon after, he co-founded Oyzterbay, a jewellery retailer for young and working women. A stalwart with nearly two and a half decades’ experience, Sharma was instrumental in developing Azva, a World Gold Council brand featuring contemporary alternatives for Indian weddings.

    As the merchandising chief, Sharma is leveraging his jewellery and luxury goods expertise to keep pace with today’s customer-driven retail environment and advance the scale of BlueStone’s design story by pioneering new categories, furthering product development and creative merchandising.

    Apart from creations that catch the eye, he’s also designing an innovative digital ecosystem that enables data-driven decisions to redefine a largely instinctive category.

    Edited excerpts:

    On the evolution and journey of BlueStone

    BlueStone, founded in Bangalore in 2011 by Gaurav Singh Kushwaha, is one of India’s largest omnichannel fine jewellery brands. The trusted brand has transformed the legacy jewellery industry’s low digital adoption into a landscape that caters to a rapidly-evolving consumer preference to browse and shop online.

    At the core of their creative journey, BlueStone placed design as its guiding star. Today, it stands proudly as one of the nation’s largest omnichannel jewellery brands, boasting an impressive online presence, an expansive network of 175+ brick-and-mortar stores spanning India, and an exceptional “Try At Home” service.

    Our jewellery is not destined to be locked away in a vault; it’s designed to be cherished as a vital part of one’s everyday personal style. We embrace technology in every facet of our journey, from the inception of a design to the final delivery process across channels. With an extraordinary team of in-house designers, we conceive and craft each of our pieces from scratch. What sets us apart is our unwavering commitment to doing things differently, challenging the traditional norms that have long defined the world of jewellery.

    On BlueStone’s USP in terms of brand positioning, and offerings – its collections and designs

    Our focus on modern and contemporary designs aligns perfectly with today’s consumers who seek jewellery that complements their lifestyles. Our collections serve as a vivid illustration of our commitment to blending global trends with a touch of Indian essence. Take, for instance, our Viva Pride Collection, which features designs inspired by the resplendent peacock, interwoven with gemstones in the colour Viva Magenta, The Pantone Colour of the Year for 2023. We take pride in not only our design philosophy but also our crafting techniques. We employ exquisite techniques such as ceramic enamel and 3D printing, skillfully combining them with the finest materials, including gold and a stunning array of diamonds and other gemstones, to create jewellery that reflects the epitome of artistry and innovation.

    Beyond our designs, our commitment to customer experience sets us apart. We believe that jewellery shopping should be a pleasurable experience, not an overwhelming one. Our stores are designed to be welcoming, creating an environment where customers can explore our offerings with ease. At the core of our brand is our omnichannel experience. Our online and offline channels work seamlessly together, offering customers the flexibility to engage with our brand in the way that suits them best. Our product range is also contemporary and versatile, catering to a wide range of styles and occasions.

    On BlueStone positioning itself as the destination for everyday accessory wear – the perspective shift towards jewellery from locker to daily use

    As we observe the transformation of locker jewellery to wardrobe jewellery, we recognize that today’s consumers are eagerly embracing everyday pieces as powerful style statements. BlueStone is at the forefront of this movement, constantly innovating to offer designs that seamlessly integrate into modern wardrobes.

    Our product selection is a testament to our dedication to meeting these evolving preferences. We have shifted the focus from jewellery that languishes in lockers to versatile wearables that make a statement in daily life. Y necklaces, with their graceful and elongating lines, have become a symbol of contemporary elegance. The Chevron pattern, characterised by its chic design, adds a touch of flair to everyday outfits. Vanki rings, inspired by traditional Indian jewellery, effortlessly blend heritage with modernity, appealing to a diverse range of tastes. Additionally, our watch jewellery is an exciting new segment that  combines functionality with style, offering a fusion of classic timekeeping elements and trendy aesthetics. What sets our collection apart is its ability to transition seamlessly from day to night, effortlessly adapting to different occasions, ensuring you shine brilliantly at every moment.

    On the advertising and marketing strategy, and media mix you have put in place for the brand

    BlueStone’s marketing strategy is deeply rooted in its online origins and brand identity. As an online jewellery brand from the outset, digital marketing remains at the core of our promotional efforts. This approach allows us to precisely target our audience, measure campaign performance, and engage with customers on various online platforms, contributing significantly to our brand’s success. Recent campaigns, such as ‘Love Is In The Little Things’ and ‘Big Gold Upgrade,’ exemplify our digital focus, utilising a wide array of social media channels, video-sharing platforms, audio apps, and news apps for online promotion.

    While digital marketing is in our brand DNA, we also recognize the value of offline marketing in certain contexts. Hence, we selectively incorporate offline elements such as TV advertising, print media, outdoor campaigns, and in-cinema promotions to reach a broader demographic and create a comprehensive brand presence. This balanced approach ensures that our digital and social media strategies continue to be the cornerstone of our marketing while allowing for offline initiatives to enhance brand visibility and engagement as needed.

    On the usage of influencer marketing, tech-based marketing innovations to build brand saliency and awareness

    Leveraging influencer marketing and tech-driven innovations is pivotal for enhancing brand awareness and saliency. Influencer collaborations can significantly boost credibility and engagement, although quantifying their ROI can be complex. Meanwhile, tech-based marketing innovations, such as AI personalization and chatbots, offer opportunities for improved customer retention and a seamless customer journey. These innovations are adaptable across the marketing funnel, from elevating brand awareness to nurturing customer loyalty.

    Given BlueStone’s innovative and tech-centric DNA, a proactive approach to exploring emerging marketing technologies aligns perfectly with the brand’s identity, potentially positioning it as a pioneer in the industry and fostering lasting growth.

    On the significant markets (geographically) for BlueStone and expansion in India

    BlueStone has established a strong presence in India, currently serving customers in over 75 cities. Initially, our focus was on larger markets like Bangalore, where we have a well-established customer base. After making our mark in the big cities, we have recognized the potential in smaller towns and have started expanding into these areas. This shift in our approach aligns with our goal of having a wider presence across India, ensuring that our customers all over the country can experience our jewellery in person.

    In the coming year, we plan to continue expanding our reach within India. While we will strengthen our position in existing markets, we are also exploring opportunities in new cities and towns.

    On retail expansion

    BlueStone has adopted a specific model for its retail expansion, primarily focusing on company-operated exclusive brand outlets (EBOs). Our strategy revolves around maintaining a consistent and controlled retail presence, ensuring that customers can expect the same high-quality experience and products across all our outlets. In the foreseeable future, our emphasis will predominantly remain on retail expansion through this exclusive brand outlet model.

    On the upcoming trends and innovations that are expected to disrupt the jewellery category

    The jewellery category is currently experiencing a significant transformation, marked by emerging trends and innovations that have the potential to disrupt the industry.

    One notable trend is the increasing popularity of men’s jewellery. Traditionally, jewellery has been primarily associated with women, but there is a growing acceptance of jewellery as a means of self-expression and style among men. This shift is creating a new market for masculine and genderless jewellery designs. Men are also more actively involved in the jewellery purchase process, both as buyers and influencers.

    Jewellery is no longer solely about adornment; it has become an extension of one’s personality. Customers are seeking unique pieces that reflect their individuality. Moreover, global fashion and cultural movements are increasingly influencing jewellery trends. Customers are drawn to jewellery styles that are in vogue internationally, reflecting the interconnected nature of today’s world.

    On your vision and way forward – BlueStone’s top priorities and roadmap for 2023

    In 2023, BlueStone’s vision is firmly centred on growth. As we navigate this year and beyond, our top priorities and roadmap are dedicated to further enhancing our brand’s presence and offering an unparalleled customer experience.

    Our foremost focus remains on growth across various facets of our business. This includes product expansion, where we continuously seek to diversify our offerings with innovative and captivating designs that cater to the ever-evolving preferences of our customers. We’re committed to providing a wider range of choices to ensure that every individual finds a piece of jewellery that resonates with their unique style and personality.

    As a technology-driven company in the jewellery industry, we are relentless in our pursuit of advanced solutions that will elevate the customer experience to new heights. This tech-focused approach encompasses various aspects, from enhancing the ease of online shopping to providing innovative in-store experiences that redefine how customers interact with our products. In summary, BlueStone’s vision for 2023 revolves around robust growth and continuous innovation.

  • L’Oréal Paris stands up against street harassment at the iconic Gateway of India

    L’Oréal Paris stands up against street harassment at the iconic Gateway of India

    Mumbai: L’Oréal Paris, world’s #1 beauty brand, hosted a remarkable event at the Gateway of India on 4 October, reiterating its unwavering commitment to its purpose – Stand Up Against Street Harassment. Industry stalwarts, senior leaders at government organizations and celebrities – L’Oreal Paris’ brand spokespeople Aishwarya Rai Bachchan and Aditi Rao Hydari, Prasoon Joshi, Chairman Asia Pacific, CEO & Chief Creative Officer, India, McCann Worldgroup, Aditi Tatkare, Minister of Women & Child Development, Maharashtra, Rekha Sharma, Chairperson of the National Commission for Women, and Supreet Singh, co-founder of Red Dot among others – graced the event with their presence. It served as a compelling testament to the brand’s dedication to raising awareness about street harassment and empowering individuals to combat it effectively.

    To build this global movement, Stand Up takes its training into the heart of local communities by partnering with local NGOs expert in gender-based violence, in each country. In India, L’Oreal Paris has partnered with Red Dot, Action Aid and Breakthrough to foster the movement within the country. Stand Up is focused on raising awareness about street harassment and training people with Right To Be’s 5D’s methodology, an expert-approved bystander intervention training program pioneered by Right To Be. It is five tools to learn how to safely respond when experiencing or witnessing street harassment. To date, more than 2 million people have been trained with Stand Up across 42 countries. In India alone, Stand Up has trained 608,000 individuals.

    97 per cent of Stand Up trainees feel more empowered to intervene when witnessing street harassment compared to before their Stand Up training. More than 9 out of 10 Stand Up trainees are convinced they could do at least one thing to combat street harassment if they were to witness it (vs 67 per cent in the general population).

    “L’Oréal Paris has always championed women’s empowerment and “Stand Up” initiative reinforces the brand’s unwavering commitment to the cause. Through this initiative, we aspire to create a culture and community of respect, dignity and worth. The event at the Gateway of India marks a pivotal moment in our journey with ‘StandUp against street harassment’. We firmly believe in the transformative power of collective action and are positive that together we can make our public spaces safer. I urge everyone to take the Stand Up training in order to equip themselves to safely intervene when they witness or experience street harassment,” said L’Oréal India director – consumer products division Pankaj Sharma.

    Launched in March 2020, L’Oréal Paris joined forces with Right To Be, a renowned NGO specializing in combating all forms of harassment, to raise a voice and educate the consumers on how to ‘Stand Up against street harassment’. Since the beginning, this initiative has been at the forefront of L’Oréal Paris’ mission to address the pervasive issue of street harassment safely with the power of the 5Ds methodology. Today, at the iconic Gateway of India in Mumbai, L’Oréal Paris reaffirmed its steadfast commitment to this initiative.

    Hosted by Mandira Bedi, the event commenced with a welcome address by Ines Caldeira, Global Deputy General Manager – L’Oréal Paris, followed by an opening act performed by talented trio Fatima Sana Shaikh, Aditi Rao Hydari and Shefali Shah along with Sanjukta Sinha who gave a mesmerizing dance performance. During the performance, the audience witnessed a spectacle at the Gateway of India created through well-designed projection mapping tools and showcasing several compelling statistics pertaining to the cause. The projections depicted the journey of a woman from caution to confidence, a transition that the Stand Up initiative aims to achieve. This was followed by an address by L’Oréal Paris brand spokesperson Aishwarya Rai Bachchan, who spoke about the cause initiative and women empowerment at length.

    The evening continued with a thought-provoking panel discussion, skillfully moderated by renowned journalist Faye D’Souza. The panel featured distinguished figures such as actor and producer, John Abraham, Prasoon Joshi, Chairman Asia Pacific, CEO & Chief Creative Officer, India, McCann Worldgroup, who is also a renowned screen writer & lyricist, Supreet Singh, co-founder of Red Dot, and Rekha Sharma, chairperson of the National Commission for Women, who spoke about the significant issue of street harassment and its indiscriminate impact on individuals regardless of their gender. The event then concluded with a captivating performance by Manasi Scott which was followed by a dance performance by the Question Mark Crew.

  • “The Indian smartwatch industry is making great waves”: Pebble’s Komal Agarwal

    “The Indian smartwatch industry is making great waves”: Pebble’s Komal Agarwal

    Mumbai: Pebble is a lifestyle technology brand that endeavours to provide a smooth experience with a perfect blend of technology and design in each of the products. It is one of fastest growing home-grown smart wearable brands in the country having its presence across 10000+ retail points and all leading ecommerce platforms.

    Komal Agarwal co-founded the brand Pebble in the year 2013. She is an electronic engineer from NTU, Singapore, and an IIM Calcutta post-graduate. She has worked with corporate houses like JP Morgan & Mckinsey before finally starting up her own venture. Being a millennial herself, she understood the latent need for good quality affordable charging solutions back then and launched Pebble with a range of chargers and power banks. The portfolio in eight years has grown to more than 100+ SKUs in various categories including headphones, speakers, and most recently Smart Wearables. She is instrumental in growing Pebble into one of the most sought-after lifestyle accessories brands in India. She now personally leads the New Tech & Ecosystem development for Pebble.

    Indiantelevision.com caught up in an email interaction with Agarwal, where she provides some vital information about the smartwatch industry…

    Edited excerpts

    On innovations emerging in the smartwatch industry and Pebble capitalising on them

    The trend in the smartwatch industry has remained inclined of late towards advancement in technology. For instance, smartwatches with advanced display, such as AMOLED are creating quite an impact among the consumers. Besides, the style quotient is also among the dominating trends in the industry. There is increased demand for interchangeable silicon, leather and metallic straps while one smartwatch with multiple dial options is also in great demand. This is in addition to the consistent trend of consumers focusing on advanced Bluetooth calling, health suite and utility features.

    The other most decisive trend seen in the market is that of affordability, for consumers seek spec-rich smartwatches in a pocket-friendly price point. Counterpoint report the Indian smartwatch market for Q1 2023 suggests that a decline has been seen in high-price and high-performance HLOS smartwatches while demand has surged for affordable products with a certain performance level.

    We at Pebble are consistently diversifying our product portfolio on the basis of the growing demands and needs among consumers, and are leading the way for homegrown smartwatch players by being ahead of the trends.

    On the collaboration with Warner Bros and the benefits behind it as a brand

    Pebble has recently joined forces with Warner Bros. Discovery Global Consumer Products, and have unveiled a trio of Game Of Throne inspired smartwatches, crafted with a vision to offer an immersive ‘Fire and Ice’ experience when it comes to unboxing. The smartwatch range captivates the watch faces that have been inspired by the fire of GOT characters and houses namely the fiery House Targaryen, the wintry House Stark and White Walkers with ice-like resemblance. With thematic UI experiences, the GOT inspired smartwatches provides an immersive and unique experience for GOT fans.

    With this collaboration, it gives us great joy to have evolved from being a domestic wearable player to an entity making a substantial impact on the global smartwatch market. Collaborating with Warner Bros. Discovery Global Consumer Products to provide an unmatched experience to Game of Thrones fans in India is a significant step forward for us and demonstrates our commitment to excellence and addressing the different ambitions of young Indians. This collaboration is the first step towards our goal of becoming a global brand which resonates with consumers across the world and will surely help Pebble create a niche.

    On Pebble’s market share evolving over the years, and the factors having influenced these changes

    Being a homegrown brand, Pebble has always had the edge in rightly ascertaining the most intrinsic needs as well as aspirations of Indian consumers. Over the past decade, wearables have evolved from being mere fitness trackers to gadgets laced with multiple high-end features. And for the past nearly 5-6 years, Pebble has remained an instrumental part of the growth journey of the Indian wearable space. As one of the fastest growing smartwatch brands in the country, Pebble currently stands among the top 5 brands in the segment. It is the factor of design combined with cutting-edge features and specs that has led to such widespread acceptance of Pebble as a formidable wearable brand.

    On the future of the Indian smartwatch industry, and new trends can we expect in the next five years

    The Indian smartwatch industry is making great waves and has surpassed even China and the US, which were traditionally the largest producers till now. The significance of this growth can be seen in the fact that while the global smartwatch industry has seen a contraction in the past two quarters, the Indian market has registered a phenomenal 167% YoY growth, thereby ensuring that the global shrinkage can be contained to just 1.5%. The Indian smartwatch industry is dominating the global market at present, and the future is expected to be even better and bigger. As for the innovations, we expect that in the near future, there may be increased IOT and AI integration in smartwatches, 4G Calling watches becoming mainstream and other smart wearables such as Smart Rings gaining traction.  

     

  • Nayanthara and Vignesh Shivan launch 9Skin to redefine skincare in India

    Nayanthara and Vignesh Shivan launch 9Skin to redefine skincare in India

    Mumbai: Renowned actor Nayanthara, director Vignesh Shivan, and serial entrepreneur Daisy Morgan recently announced the launch of their latest venture 9Skin, in the skincare segment, with a significant undisclosed investment. 9Skin is a revolutionary brand that aims to bring about a remarkable transformation in skincare, with a fresh perspective on self-care and beauty. Nayanthara and Vignesh have previously invested in the beverages chain Chai Waale.

    As per projections by Research and Markets, India’s skincare products market is estimated to reach $10.31 billion by 2028, at a CAGR of 8.25 per cent. This industry has undergone a transition in recent years with an emphasis on products that are clean, effective, and ethical.

    9Skin’s comprehensive range of skincare solutions prioritizes both well-being and beauty. Rooted in self-care and authenticity, the brand’s mission is to provide individuals of all skin types and backgrounds with access to products that are high-quality and free of cruelty, parabens, and harmful chemicals.

    Speaking about this, 9Skin co-founder Nayanthara said, “Skincare has been an integral part of my life for years. Being a part of the film industry since a long time, I am well-versed with how important it is to keep the skin healthy with products that are suited to every skin type. I am passionate about products that ensure the well-being of the skin without harming it in any way and this was also the inception point for 9Skin. Our investment in this brand is testament to the fact that we want everyone to be able to experience the magic of a healthy skincare routine with products that match their needs.”

    Adding further, 9Skin co-founder Vignesh Shivan said, “Our journey with 9Skin has been incredibly enriching. We have put our hearts into creating a brand that stands for authenticity, quality, and inclusivity, because we believe that everyone deserves access to skincare that empowers and uplifts. It’s a privilege to bring these products to the world, a testament to our commitment to redefining skincare embracing a new era of self-care and self-expression.”

    9Skin co-founder Daisy Morgan said, “Skincare is an essential part of every person’s health and wellness today. Identifying the need to transform the approach to development of skincare products, we have now launched 9Skin, a brand that is not only going to ensure good skin health for the consumers, but will also mitigate the environmental impact of various processes associated. We have curated and developed the products after extensive and thorough research and aim to empower individuals to embrace their natural beauty and well-being.”

    9Skin will make its initial debut by launching its premium line of skincare products in three vibrant markets: Singapore, Malaysia, and India. These strategic choices reflect the diverse skincare needs and burgeoning beauty industries in these countries. 9Skin’s commitment to accessibility and inclusivity knows no bounds, as it brings the best in skincare to a global audience.

    9Skin’s launch marks a significant step forward in the ever-evolving skincare industry. Their product range is meticulously curated to cater to the unique skincare needs of individuals, offering an experience that goes beyond the surface. Some of the products include SKINTILLATE – Booster Oil, REJUVENATE – Night Cream, ETERNELLE – Anti-Aging Serum, ILLUMINATE – Glow Serum, REVIVE – Day Cream.

    With 9Skin, Nayanthara, Vignesh, and Daisy invite people to embark on a journey of self-love and care. As the brand prepares to debut in three countries, it is set to make waves in the global skincare landscape, setting new standards for beauty and self-care.

  • Unstop’s World Cup Quiz Festival amps up cricket fever

    Unstop’s World Cup Quiz Festival amps up cricket fever

    Mumbai: With the ICC Men’s Cricket World Cup just around the corner, the cricket fever is running high across the country. Unstop, a community engagement and hiring platform for students and graduates, has announced an event that will be a delight for cricket lovers – the World’s Biggest Cricket Quiz Festival, a digital contest which will run for 45 days all through the duration of the World Cup.

    The digital playground of the quiz will have 45 overs, or daily quizzes, for participants to attempt and win the grand prize. There will be six deliveries, or questions, per quiz. Participants will have the chance to test their cricketing prowess, challenge friends and fellow enthusiasts, and win exciting prizes.

    Participants must maintain a streak of playing ten sequential quizzes in order to be eligible to win prizes. On match days for Team India, Unstop will offer two times reward points. Further, before the actual final of the World Cup, Unstop will conduct the Grand Finale of the quiz with the Top 6 participants. The winner of the Grand Finale shall be crowned the Champion of the Quiz and will take home a whopping Rs 1,00,000 prize money. The other finalists will also get attractive cash prizes, as will other players on the global leaderboard.

    The World’s Biggest Cricket Quiz Festival promises to be a global phenomenon, with participants from across the world coming together to celebrate the sport’s rich history and vibrant future. Whether you’re a seasoned cricket buff or a novice eager to learn, this quiz is an opportunity to revel in the magic of cricket.

    Unstop founder and CEO Ankit Aggarwal, said, “I’ve always enjoyed cricket and the atmosphere during the World Cup is surreal. With a community of young talent who love sports, we at Unstop had to do something to engage them during this World Cup that’s fun and adds value at the same time. We look forward to hosting the quiz and are confident that participants will have one of the best experiences showcasing their knowledge of the game while supporting our men in blue”.

    Unstop VP, marketing & growth Alekhya Chakrabarty, added,  “The DNA of Unstop is quizzing. With the Cricket World Cup coming back to India after 12 long years, we felt it is natural to combine quizzing with the game to give birth to this competition for our community. The questions are going to be fun and there are going to be googlies aplenty. The 45-day long extravaganza will see continuous engagement for our users off the field while enjoying the on-field action all through the World Cup.’’

    Individuals of all ages are eligible to take part in the quiz. All you need to have is a love and passion for cricket! 

  • Cult.sport launches the Ace X smartwatch

    Cult.sport launches the Ace X smartwatch

    Mumbai: Cult.sport, India’s leading provider of sports and fitness apparel, equipment, and supplements, announced the launch of its new versatile smartwatch, the Ace X series, set to revolutionise your daily life and active journey. Combining classic sophistication with state-of-the-art fitness tracking technology, the Ace X series offers a unique selection of strap options, including silicone, leather, and steel – allowing you to effortlessly switch between a formal look and a sport-ready style.

    Boasting a stunning 1.96″ AMOLED Display with a resolution of 466×466 pixels, the Ace X Smartwatch offers a visual experience like no other. Whether you’re checking the time or tracking your fitness progress, the vibrant display ensures clarity in every detail. Additionally, it offers comprehensive health tracking features, including continuous heart rate monitoring, SP02 monitoring, sleep tracking, step counting, and calorie tracking, ensuring that you stay in tune with your wellness goals. It comes with a single-chip advanced Bluetooth calling with one-tap pairing and BLE 5.3 technology. The Quick Dial Pad simplifies communication, making it easier than ever to stay connected.

    “The Ace X series smartwatch is a game-changer in wearable tech,” said Cult.sport business head Shamik Sharma. “It effortlessly blends timeless style with top-notch sports features, giving you the perfect all-in-one companion. And for our cricket enthusiasts, you will get live updates even when you’re on the move so that you do not miss out on the upcoming Cricket World Cup.”

    Unique features like the functional crown, Always-on-display, quick reply, and social media QR code enhance your daily interactions and productivity. Whether you’re in a meeting or at the gym, this smartwatch adapts to your needs. For everyday athletes, the automatic sports recognition feature identifies activities like running, walking, treadmill workouts, cycling, and rowing exercises. With 113 sports modes available, you can track your progress across various physical activities effortlessly.

    The Ace X Smartwatch will be available in a variety of colors, including Black Silicone, Blue Silicone, Grey Silicone (Ace X), and ACE X LUXE with options like Brown Leather, Blue Leather, Silver Steel, and Black Steel. The Ace X Smartwatch series is priced at Rs 3,499 and is available exclusively on cultsport.com and amazon.in.