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MUMBAI: When Flipkart says its Big Bang Diwali sale is explosive, it means it, quite literally. In a bold, cinematic twist on festive advertising, the e-commerce...
MUMBAI: When bad cholesterol comes knocking, Fortune says not today. In a refreshingly witty spin on health messaging, Fortune rice bran health oil has launched a...
MUMBAI: Threading luxury into everyday ambition, Cottonking has unveiled ‘Giza’, its premium formal wear line designed for men who wear success as effortlessly as cotton. In...
MUMBAI: Time to rethink what’s beneath the surface! Jockey has unveiled its Next Gen Inno-Wear, expanding its men’s innerwear collection with bonded trunks designed for ultimate...
MUMBAI: Talk about sparkling under the spotlight! A Diamond is Forever unveiled its latest campaign, Desert diamonds, with a glittering evening at Artechouse in New York City on...
MUMBAI: Love is in the air and this time, it’s spiced with gochujang! India’s festive kitchens are getting a Korean twist as Godrej Yummiez, the ready-to-cook...
MUMBAI: Looks like Ayurveda’s getting a glow-up this festive season! Ashpveda, the Ayurvedic beauty and wellness brand, has rolled out its Festive 2025 Collection, a line...
MUMBAI: Here’s to new beginnings with a European twist! Puranique Spirits has officially entered the Indian market, bringing a taste of refined luxury with its flagship...
MUMBAI: Talk about making a skill-ful impact! Yes Foundation and Centum Foundation have bagged the prestigious Mahatma Award for Partnership & Impact 2025 for their joint...
MUMBAI: Looks like this festive season just got a smart upgrade! Mecturing, India’s homegrown innovator in smart home and lifestyle tech, has kicked off its ‘Smart...
MUMBAI: Talk about lighting up Diwali with a spark of mischief! Nothing’s latest campaign, Go Subtle or Go Nothing, throws glitter at the clichés of festive...
MUMBAI: Talk about turning up the wattage this Pujo! Bajaj plugged into Kolkata’s festive spirit with a sparkling campaign that blended tradition, technology, and a touch...
MUMBAI: The freezer aisle just got a little hotter and a whole lot tastier. ITC Master Chef is turning up the flavour dial with two bold...
MUMBAI: Pantaloons just got its perfect fit and it’s none other than Samantha Ruth Prabhu. The fashion icon and actor has joined as the brand’s first-ever...
MUMBAI: Flair Pens has rolled out its latest sustainability-led initiative, ‘The Right Move’, a campaign that positions the Move 2mm mechanical pencil as an eco-conscious alternative to...
MUMBAI: Fifty and fabulous! Zara is marking its golden anniversary not with a cake but with couture. To celebrate turning 50, the Spanish high-street giant has enlisted...
MUMBAI: India’s homegrown single malt Indri has once again made history on the world stage. The Indri-Trini Diwali Collector’s Edition 2025: Marsala Cask Finish has been...
MUMBAI: When the floods washed away crops, Zee 24 Taas stepped in to save futures. Maharashtra’s most trusted news channel has launched a powerful campaign, Fakt...
MUMBAI: Home is where the comfort is. Spaces, the premium bed and bath linen brand from Welspun Living, has launched its latest campaign Your Space, Your Comfort,...
MUMBAI: When the beat drops and the lights glow, the vibe is pure celebration. This festive season, Signify (Euronext: Light), the world’s leading lighting company, has...
MUMBAI: It’s time to let those curls run wild. Dove India has launched Reclaim Your Curls, a new campaign featuring actor Taapsee Pannu that celebrates the...
MUMBAI: Ivana Jewels, one of India’s fastest-growing lab-grown diamond brands, has unveiled Mouni Roy as its brand ambassador, marking the launch with its first-ever television commercial....
MUMBAI: Diamonds aren’t just forever, they’re personal. De Beers Forevermark has launched its flagship India campaign, ‘This One’s For Me’, with Dentsu Creative Isobar, re-framing natural...
MUMBAI: Rolling onto the pitch in style, Apollo Tyres has made its debut on the Indian men’s cricket team jersey, strengthening its three-year partnership with the...
MUMBAI: MMTC-PAMP is adding some star sparkle to its gold, announcing Sonakshi Sinha as the face of its new Sona Sahi Hai campaign. The actress now...
MUMBAI: From the pitch to perfume, Jasprit Bumrah is switching gears as Ralph Lauren Fragrances unveils him as the new ambassador for Polo 67 in India....
MUMBAI: Say cheese, scammers. Dylect is taking Indian roads under watchful eyes with its new Scam Ya Dash Cam campaign, starring Rannvijay Singh. The nationwide push...
MUMBAI: Godrej is out to scrub away an invisible laundry menace – leftover detergent. Its latest ad campaign for the brand’s AI-powered front load washing machines...
MUMBAI: When Gautam Gambhir smiles in an ad, you know the commute must be smooth. Uber India has rolled out a fresh campaign featuring cricket stalwarts...
MUMBAI: Usain Bolt swapped his sprinting spikes for football boots last night, tearing across a floodlit pitch at Mukesh Mills in a raucous 5v5 exhibition match...
MUMBAI: Tanu Prasad is returning to Oberoi Realty as chief executive officer for malls, nearly seven years after she left to join rival Nexus Select Trust....
MUMBAI: When it comes to baby care, Rohit Sharma and Ritika Sajdeh aren’t just playing singles, they’re opening as a team. The celebrity couple has been...
MUMBAI: Rice has never read so well. AWL Agri Business Limited has served up Qisse kuchh khaas, a coffee table book that celebrates the aroma, allure...
MUMBAI: Now that’s what you call prime-time chemistry. Samsung Ads and Publica by IAS have renewed their multi-year global partnership, promising to make connected TV (CTV)...
MUMBAI: When it comes to festive fashion, Libas is clearly on a roll. The ultrafast fashion brand clocked over 1,00,000 orders on the very first day...
MUMBAI: When you’ve built India’s top audio wearables brand from scratch, knowing when to step aside takes nerve. Aman Gupta and Sameer Mehta, co-founders of boAt,...
MUMBAI: A smile really does go a long way in Colgate’s case, 2 billion smiles. The oral care giant has announced that its flagship initiative and...
MUMBAI: When sport meets style, the result is nothing short of smashing. Allen Solly Woman, from the house of Aditya Birla Lifestyle Brands Limited (ABLBL), has...
MUMBAI: When admiration meets access, Men of Platinum scores a six. The brand has launched Moment With Mahi, a once-in-a-lifetime opportunity for fans to meet cricket...
MUMBAI: This Diwali, Oneplus is lighting up homes and green spaces alike. The brand has unveiled a heartfelt campaign titled “light a light, plant a plant”,...
MUMBAI: Performace is gearing up to go global, announcing its strategic expansion into South East Asia with Vishal Raj at the helm as business head. Known for...
MUMBAI: Crompton is turning up the heat on sustainability. India’s leading consumer electricals brand, Crompton Greaves Consumer Electricals Ltd, has unveiled its ambitious 2035 sustainability roadmap,...
MUMBAI: When football meets flavour, you get Kingfisher’s latest twist on a classic. Kingfisher premium packaged drinking water has reinvented its signature O la la la leo jingle...
MUMBAI: This Diwali, Ferrero Rocher is making celebrations a little shinier and a lot more indulgent. India’s favourite chocolate brand has launched its festive campaign, Add your...
MUMBAI: Indians love their snacks and they love them with ketchup. This World Heart Day, Narayana Health took that everyday condiment and turned it into a...
MUMBAI: When it comes to Durga Puja, Bengal knows how to bring the drama, devotion and dazzle, and ITC’s Sunrise Spices is adding its own flavour...
MUMBAI: From hush-hush to heart-to-heart, Stayfree is making sure period talk is no longer swept under the carpet. This Daughters Day, the brand rolled out its...
MUMBAI: When it comes to jewellery, Caratlane has truly turned over a new leaf. The Tata-backed jeweller has launched its latest festive line, ‘Peepal’, just in...
MUMBAI: Advertising is eating entertainment—or is it the other way round? Havas India has struck a strategic partnership with Banijay Asia, the regional arm of Europe’s...
MUMBAI: Talk about a shopping sprint. Amazon Fresh is racing ahead this festive season, now available in more than 270 cities across India. The expansion, timed...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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