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Category: Brands

  • Noise teams up with Aditya Birla Health for tech-driven wellness advocacy

    Noise teams up with Aditya Birla Health for tech-driven wellness advocacy

    Mumbai: Noise, India’s leading smartwatch and connected lifestyle brand, today announced the strategic partnership with Aditya Birla Health Insurance Co. Ltd. (ABHICL), the health insurance joint venture of Aditya Birla Capital Ltd. (ABCL), a leading diversified financial services company in India. This partnership aims to further enhance the digital experience of the ABHICL policyholders and provide more tech-enabled solutions to monitor their health and fitness activities thereby helping them in their journey to lead healthier lives.

    As a result of this collaboration, existing ABHICL customers will be able to synchronize their Noise wearables with their Activ Health app, seamlessly. This integration enables them to monitor their daily fitness activities and, in return, earn premium cashback as HealthReturns™. Once integrated into the Activ Health app, ABHICL will be able to provide personalized recommendations and health-related nudges to help customers track their fitness levels, improve their health, and get rewarded, in line with the insurer’s core principles.

    Noise co-founder Amit Khatri, said, “As pioneers in the smart wearable industry, we are committed to promoting a healthier and more fulfilling lifestyle through innovation. Our strategic partnership with Aditya Birla Health Insurance elevates this commitment, allowing us to jointly encourage users to invest in their holistic well-being for a sustainable lifestyle.”

    Furthermore, ABHICL policyholders will enjoy exclusive offers from Noise, including special discounts across all product categories, including select premium models. These discounts will remain valid for one year from the date of the partnership’s launch. These benefits will be further amplified through Noise’s community and order placement on Gonoise.com.

    Aditya Birla Health Insurance CEO Mayank Bathwal said, “ABHICL has been at the forefront of redefining health insurance, moving beyond conventional indemnity-based insurance, and placing a strong emphasis on overall proactive well-being for our valued customers. Through this strategic partnership with Noise, we will harness our shared beliefs in health and wellness and use our strengths and data analytics expertise to provide even more personalized solutions to our customers in the years ahead.”

    Since its inception in 2015, Aditya Birla Health Insurance has been at the forefront of incentivized wellness, with offerings rooted in the philosophy of “Empowering people to lead healthier lives.” One of its unique propositions is the concept of incentivizing policyholders to maintain a healthy lifestyle.

    Policyholders can earn up to 100 per cent of their premium as HealthReturns, based on factors such as their Healthy Heart Score, fitness assessment results, and the number of Active Dayz recorded monthly. Active Dayz can be earned by engaging in prescribed fitness activities such as walking 10,000 steps or participating in regular exercise and yoga sessions. HealthReturns funds can be utilised for renewal premiums, non-medical expenses, and outpatient costs.

  • “Our messaging is simple: to dream better and wake up feeling refreshed”: Peps Industries’ K Madhavan

    “Our messaging is simple: to dream better and wake up feeling refreshed”: Peps Industries’ K Madhavan

    Mumbai: In a world where skincare takes the spotlight, the importance of bedding in maintaining healthy and radiant skin often goes unnoticed. The choices made in selecting bedding essentials have a direct impact on skin health and appearance. From promoting clear and vibrant skin to preventing skin conditions triggered by allergens and bacteria, the right bedding can be a proactive step toward achieving skin-centric wellness.

    Indiantelevision.com spoke to Peps Industries Pvt Ltd managing director K Madhavan on the company’s launch, the technologies they incorporate in their bedding products, and much more…

    Madhavan is one of the pioneers of the concept of branded mattresses in India. While most people would be working out their retirement plans at the age of 60, Madhavan decided to venture out and set up his own business, one that has had a turnover of Rs 400 crore between 2018-2019. He started his journey as a management trainee in the rubber industry and joined Kurl-On, Bangalore in the year 1977. During his tenure in the company, he became an integral part of the growth story of Kurl-On. By 2006, when the company had already reached its pinnacle in the mattress industry, he was serving as president of operations for Kurl-On.

    Edited Excerpts:

    On Peps Industries’ launch, its USP and its mission when it comes to bedding accessories and promoting healthy skin

    Peps Industries was launched in 2007 and is well-known for being India’s largest Spring Mattress Company. In our core USP lies our commitment to providing a comprehensive range of the best quality spring mattresses and also bedding accessories which are anti-microbial, dust-mite resistant, chemical-free, and hypoallergenic in nature.

    Our anti-microbial, dust-mite resistant, chemical-free and hypoallergenic range of products are designed to minimise allergens and provide a healthy sleep environment, promoting healthier skin and overall health. We also provide breathable bed sheets and comforters that enhance air circulation, preventing the buildup of moisture and the breeding of bacteria in the mattress. We’ve earned the ‘Consumer’s Best Buy’ award seven times for Peps Restonic and are proud members of the International Sleep Products Association (ISPA).

    On examples of any innovative technologies or features that Peps Industries has incorporated into its bedding products

    The spring mattress is the perfect underpinning that rids the body of damaging pressure to provide maximum leisure and comfort. Our spring mattresses are designed with the ‘marvelous middle’ technology, which caters to good health and effectively addressing back ache issues. An interesting architecture of the spring mattresses is that they have been made medium-firm at the center in order to suit distinct body types, and give customers a cozy, pain-free sleep experience. And in doing so, this innovative feature helps reduce back pain.

    Furthermore, our mattress’ breathable design, ruffled super soft fabric, and rejuvenating foam layer provide a comfortable night’s sleep. Our advanced super edge plus technology can handle extra load capacity. What truly sets us apart is our commitment to advanced technology and delivering premium, long-lasting bedding products.

    On adverse effects that sleeping in improper positions can have on mental and physical health and Peps Industries’ recommendations for addressing these issues

    Poor sleep posture can lead to discomfort, pain, and interrupted sleep, which in turn can impact your physical and mental overall well-being. The potential issues associated with improper sleep positions are back and neck pain, sleep apnea, digestive problems, wrinkles and skin issues, and mental health. We recognise the importance of proper sleep posture and recommend choosing the right mattresses and bedding accessories such as neck pillows, satin bed sheets, bolsters, gripsters all designed for correcting one’s posture.

    The Bonnell springs in this mattress are engineered to extend its lifespan beyond that of any other mattress type, making it an ideal choice for good sleep for a sustained period of time.

    Additionally, Spring mattresses provide excellent support to the body irrespective of what one’s body type is. They are crafted specifically to provide proper back support through a wide range of firmness levels, memory foam and various springs that are manufactured based on research and technology. Hence, with our innovative strategies, we aim to continue advancing each step of the way for our consumers.

    On the measures that Peps Industries takes to ensure the quality, safety, and skin health benefits of its bedding products for the natural skin repair process during sleep

    Peps is committed to maintaining the highest standards of quality, safety, and skin health in its bedding products. Our range of bedding essentials, including pillowcases made from luxurious cotton and satin, not only adds a touch of style to your bed but also delivers remarkable benefits. These pillowcases help preserve the natural oils of your scalp and skin by preventing absorption. Our mattress protectors act as a protective shield, preventing spills from seeping into the mattress, safeguarding it against bacteria and dirt accumulation, which ultimately promotes skin well-being. Furthermore, our hypoallergenic pillows and breathable bedding repel allergens, dust, and dirt, leading to improved air quality and a reduction in allergic reactions.

    Our rigorous quality control processes ensure compliance with global standards, supporting the natural repair process of your skin via premium sleep essentials.

    On Peps Industries addressing sustainability and eco-friendliness in its bedding materials

    Peps Industries takes the route of sustainability and eco-friendliness seriously in its bedding materials, and one prime example is our Peps Organica mattress. This mattress, the first of its kind, is crafted from chemical-free bio-cotton and eco-latex sourced from Belgium, ensuring an eco-friendly and safe sleeping environment. Organica incorporates allergen-resistant materials that naturally repel microorganisms, including pollen, dust mites, bed bugs, and dust, making it a sought-after choice for those prone to allergies.

    This unique mattress guarantees a deep and restful sleep, addressing concerns related to allergies and promoting sustainability in sleep solutions. The manufacturing process of these mattresses is designed to enhance their longevity when compared to other types of mattresses. This means that people don’t need to replace them frequently, thereby reducing pollution. This sustainability aspect makes them an environmentally friendly choice for our consumers.

    With ergonomic support that conforms to your body’s contours, the Organica Spring Mattress provides a comfortable sleeping experience using luxurious machine-tufted cotton. This material also helps maintain optimal skin health, as it retains its shape and durability throughout the year, allowing your skin to rest and rejuvenate night after night.

    How does Peps Industries both gather insights into evolving consumer preferences and educate customers about the importance of skin-friendly bedding choices to inform and enhance its product development and outreach efforts?

    Changes in consumer behavior have been undergoing continuous transformation influenced by numerous factors such as technological progress, literacy levels, economic circumstances, cultural shifts, and more. It is imperative for businesses to comprehend and respond to these shifts to remain pertinent within their respective industries. In the wellness sector, where daily discoveries and research emerge, consumers exhibit awareness and commitment to their holistic well-being, encompassing both mental and physical health.

    We are deeply committed to understanding these evolving consumer preferences and educating customers about skin-friendly bedding choices. We prioritise authenticity, clear messaging, and storytelling to convey our mission. We’ve set up special showrooms called The Great Sleep Stores across India in 150+ locations, to provide a one-on-one experience for all our customers. We also highlight a “Product of the Month” initiative each month to let consumers know it’s in demand due to its great features and impact.

    Our strict quality control in our products ensures clean and healthy bedding for your skin. Our measures ensure a clean and hygienic sleep environment, promoting skin health. We anticipate a shift in how problems and solutions are communicated, allowing us to address issues effectively. While innovation remains our driving force, emerging mattress industry trends help solidify our brand’s status and reshape key tasks and narratives to meet evolving consumer needs.

    On success stories or customer testimonials related to improved skin health after using Peps Industries bedding products

    Peps Industries has a track record of receiving positive testimonials and success stories from satisfied customers who have experienced improved skin health after using our bedding products. Customers who have been using the Peps Organica mattress for over six months, no longer wake up with aching shoulders and backs as they did with their previous mattress.

    Similarly, another customer who suffered from backaches due to everyday travel found relief and improved well-being after switching to the Peps Spine Guard mattress.

    These positive changes in their sleep quality have not only enhanced their overall comfort but have also contributed to improved skin health, leading to a sense of freshness and reduced concerns about bacteria breeding. These are just a few examples of how Peps bedding products have positively impacted our customers’ skin health and overall comfort.

    On vision and mission for the next three years

    Over the next three years, we at Peps Industries, continue to dedicate ourselves to redefining the way India sleeps by meeting the evolving demands of our customers. We envision a transformation where sleep transcends being a mere necessity and becomes an indulgence in rejuvenation, comfort, and overall well-being. Our unwavering commitment is to establish the highest standards in quality, innovation, and customer service, ensuring that each individual’s sleep experience is truly exceptional.

    The distinctive construction of spring mattresses ensures proper spinal alignment and enhances blood circulation, providing our bodies with oxygenated blood during our resting hours. With over 150 locations spread across India, The Great Sleep Stores are committed to offering a personalised experience to each of our valued customers. Our goal is to further solidify our already extensive nationwide presence through this initiative.

    To enhance our brand recall, we’ve consistently focused on creating a lasting impression in the minds of our valued customers through our premium product offerings. With our ‘dream makers’ messaging, we’ve crafted a unique strategy to emphasise the benefits of a good night’s sleep to help one dream better each night. Our messaging is simple: to dream better and wake up feeling refreshed.
     

  • “What makes our products affordable is that we’re smart about how we create them”: MARS Cosmetics’ Muskan Jain

    “What makes our products affordable is that we’re smart about how we create them”: MARS Cosmetics’ Muskan Jain

    Mumbai: Effective, top-notch quality cosmetics at reasonable prices isn’t a far-fetched dream anymore. An Indian brand, MARS Cosmetics, has made this possible.

    MARS Cosmetics is a vegetarian and cruelty free Indian brand committed to providing ‘super effective’ products at ‘super affordable’ prices. It has made its entire value chain efficient to ensure superior quality and affordability.

    All their makeup products are specially crafted to suit Indian women’s skin conditions and each piece is researched, iterated, and designed in India.

    The Indian make-up and cosmetics segment represents a substantial and progressively burgeoning market. Its current valuation in 2023 stands at an estimated US$6 billion, and it is anticipated to sustain this growth momentum with a projected compound annual growth rate (CAGR) of 2.86 per cent during the period from 2023 to 2028.

    This upward momentum can be attributed to a confluence of pivotal drivers. The rising disposable incomes of Indian consumers, coupled with the increasing embrace of Western beauty standards, have synergistically propelled this growth. Furthermore, the surge in online shopping for cosmetic products has significantly contributed to this expansion, complemented by a surge in the entry of Indian brands like MARS into the market.

    In an email interaction, Indiantelevision.com spoke to MARS Cosmetics brand manager Muskan Jain about the evolution of the brand, the ShadesOfYou campaign, significance of diversity in MARS’ offerings, and more.

    At MARS Cosmetics, Jain’s role and responsibilities include working on the brand image, content, public relations, digital marketing, and social media- marketing and campaigns.

    Edited excerpts:

    On the journey, evolution of, and inspiration behind the brand MARS Cosmetics

    India holds a significant place in the world of beauty products. As people’s lifestyles have improved, there’s a bigger desire for makeup that’s both budget-friendly and perfect for Indian skin. This is where MARS started, an Indian Cosmetics brand with highly affordable and premium quality products that are inspired, designed, and created for the Indian audience. Since then, we’ve made sure our products match the high quality set by the global beauty industry.

    Our products always live up to their promises. They’re just as good as international beauty standards. What makes them affordable is that we’re smart about how we create them. We find ways to keep costs down without sacrificing the good stuff that goes into them.

    While the other brands portray themselves as global, we are onto the path of strengthening our connection building with the Indian market. That’s how we’ve got something for everyone’s beauty tastes, and how we set ourselves apart, by embracing our Indian heritage.

    On the unique and distinct brand proposition of MARS to stand out in the cluttered market

    Our product lineup is divided into three main categories: face, eyes, and lips. We’re also excited to soon introduce a nails category. Each of our products is carefully crafted with Indian skin tones and beauty preferences in mind, inspired by the unique characteristics of our audience.

    Our range of lipsticks is diverse, featuring various formulations, finishes, and packaging options to cater to individual customer preferences. The same level of customization applies to other products such as foundation, primer, eyeliner, kajal, and more.

    We take pride in packaging that resonates with the rich diversity of India’s culture and heritage. A prime example of this is our ‘The City Paradise’ face palette, which embodies this ethos. This palette serves as an all-in-one solution, containing face powder, bronzer, blush, highlighter, and a combination of 9 vibrant and highly pigmented eyeshadows.

    Additionally, our innovation extends to accessories like the ‘4-in-1 Travel Brush’. This compact yet professional-quality brush seamlessly combines a foundation brush, powder brush, flat brush, and eyeshadow brush into a single, stylish tool.

    Ultimately, we’re unique in that we’re always ready to adapt and swiftly embrace the newest beauty and lifestyle trends. Even after launching a product, we actively seek and incorporate feedback to enhance its quality. Our constant aim is to narrow the space between people’s expectations and the actual product, continuously striving for improvement.

    On the thought behind the #ShadesOfYou campaign

    Lipstick is like a hidden way to show who you are. To remind everyone that it’s cool to let their uniqueness shine on this National Lipstick Day, the #ShadesOfYou campaign helped revitalize the forgotten concept of embracing individuality by encouraging the exploration of diverse lipsticks, each offering distinct textures, finishes, and formulas in reds, mauves, plums, pinks, peaches, nudes, and wine color categories. The campaign had influencers share their recommendations from MARS, and how a lipstick shade varied on different skin tones, also promoting the limited period sale.

    We also had a four-day special offer during the campaign, ‘Buy 2 Get 1 Free’. Despite the presence of sales happening on other major platforms, our deal was still well received by many, leading to a substantial response for our campaign.

    On the advertising and marketing strategy, and the media mix for the brand

    Our products speak for themselves. We engage with our audience across platforms like Instagram, YouTube, and Facebook. Whether we’re introducing a new product or showcasing user-generated content, we make sure to keep them in the loop. On Instagram, we prominently showcase real customer experiences with our products, and we’re open about providing all the necessary product details. By being transparent, maintaining clear brand communication, and staying consistent, we foster a strong connection with our audience.

    On the significant markets for the brand and retail expansion

    We’ve had a presence in the offline market across all major states in India for over a decade. Around four years ago, we also ventured into the digital realm. Up to this point, we’ve expanded our reach on various online platforms, including Amazon, Flipkart, Nykaa, Myntra, Tira, Purplle, Blinkit, Hypd, and Meesho.

    We’re dedicated to fortifying our presence in the Indian Market. A key move in this direction involves establishing kiosks at prime spots in Delhi. Our aim is to ensure that our beauty products are within everyone’s reach, and we intend to expand this accessibility to other parts of the country as well.

    We’re soon stepping into another offline retail format of ‘mall kiosk’ with the aim to enhance more with the audience and to provide them a great shopping experience.

    On tailoring products for Indian skin tones and beauty preferences – what is the significance of diversity in MARS’ offerings?

    MARS deeply connects with every customer on a personal level. When we claim to offer something for everyone, we truly stand by that commitment by providing products that align with various preferences and budgets. Whether you’re a beginner or a professional, aiming for a simple everyday look or a full-glam transformation, our products consistently uphold high quality standards.

    Here, we embrace both traditional and innovative approaches to inclusivity. Our range spans from essentials like kajal, but with advanced formulas that elevate the traditional product. Similarly, in the realm of face makeup, we offer compact powders that have been a go-to for quick touch-ups for decades, alongside modern translucent powder formulas as good as high-end alternatives. For every individual seeking to express their beauty, we’re here to cater to every aspect of their needs.

    On the sustainable and ethical practices that Mars keeps in mind

    We make sure everyone who works with us is treated fairly and works in good conditions. As we move forward, we’re working on packaging and designs that are kinder to the environment, producing less waste. Also, all our products are completely vegetarian and we never test on animals.

    On staying relevant in a dynamic industry

    We place significant importance on customer feedback and industry trends. Our social media channels and order fulfillment team play crucial roles in providing valuable insights. By closely analyzing customer preferences and industry trends, our product development team remains adaptable, ensuring no important aspect is overlooked when introducing new products.

    On your vision and way forward for the brand

    MARS has a broader idea when it comes to beauty. We promote inclusivity through our products for all, accessibility through our distribution format, and take pride in our Indian heritage through our packaging and product concepts.

    MARS aims to become a transforming force in the beauty industry in several aspects. A symbol of innovation, quality, and accessibility, providing individuals with the means to express themselves and enhance their lives. Through continuous growth, community engagement, and a commitment to excellence, we aspire to be a leading name that resonates with customers and contributes positively to the world of beauty and beyond.

  • SHISEIDO announces Tamannaah Bhatia as the first brand ambassador in India

    SHISEIDO announces Tamannaah Bhatia as the first brand ambassador in India

    Mumbai: In a groundbreaking move that showcases the ever-expanding global reach of Japanese beauty and cosmetics giant SHISEIDO, the company in collaboration with its India distributor, Baccarose Perfumes & Beauty Products Pvt. Ltd. has appointed Tamannaah Bhatia as its first-ever brand ambassador in India for brand SHISEIDO Skincare range.

    Bhatia, the versatile and beloved Bollywood star, has achieved a momentous milestone in her illustrious career by becoming the very first Indian brand ambassador for SHISEIDO.

    Bhatia, known for her mesmerizing on-screen presence and her dedication to her craft, represents the perfect embodiment of SHISEIDO’s values of elegance, innovation, and individuality. Her natural beauty, combined with her ability to effortlessly adapt to various roles and styles, makes her an ideal choice as SHISEIDO’s brand ambassador for India.

    “I am absolutely thrilled to be associated with SHISEIDO, a brand that has consistently set the standard for excellence in beauty for over a century. SHISEIDO’s commitment to innovation, quality, and celebrating individuality resonates with me on a personal level. I believe that beauty is not just about external appearance, but also about feeling confident and empowered in your own skin,” commented Bhatia.

    SHISEIDO Asia Pacific VP fragrance and cosmetics division Nicolas Baudonnet, shared his thoughts on this momentous announcement saying, “We are delighted to welcome Tamannaah Bhatia into the SHISEIDO family. Her charisma, talent, and timeless beauty resonates with our brand’s core values, making her the perfect choice to represent SHISEIDO in India. We look forward to working closely with Tamannaah and believe that her association with our brand will help us connect with our consumers on a deeper level.

    We are committed to bringing the best of SHISEIDO to the Indian beauty market. With the appointment of Tamannaah and expanding our presence in the market with the opening of our first brand SHISEIDO store in Mumbai, we are looking forward to bringing Indian beauty enthusiasts on an exciting journey ahead with the brand.”

    The partnership between Tamannaah Bhatia and SHISEIDO represents a significant moment in the world of beauty and entertainment. It marks SHISEIDO’s unwavering commitment to connecting with the diverse and dynamic Indian market while recognizing Tamannaah’s exceptional talent, timeless beauty, and influence on fans across the nation.

    Baccarose Perfumes & Beauty Products Pvt. Ltd. Kadambari Lakhani said, “This exciting collaboration not only marks a significant milestone for us and for SHISEIDO but also symbolizes the harmonious fusion of Japanese precision and Indian vibrancy. Tamannaah Bhatia embodies the essence of timeless beauty and has captivated audiences with her talent and charisma. This partnership promises to bring together the rich traditions of Japanese skincare innovation with the dazzling allure of Bollywood glamour, setting the stage for an enchanting journey into the world of beauty that transcends cultural boundaries.”

    Baccarose Perfumes & Beauty Products Pvt. Ltd. senior VP & group marketing Villoo Daji said, “SHISEIDO’s choice of Tamannaah Bhatia as their first brand ambassador in India reflects the brand’s dedication to enhancing the beauty experiences of Indian consumers.

    SHISEIDO’s Skincare range is an induction into the skincare regimen which is simple and has a proven efficacy after detailed testing on Asian skin. This partnership is set to inspire beauty enthusiasts and consumers across the country to explore the world of SHISEIDO’s skincare and makeup products, renowned for their outstanding quality and effectiveness.

    The collaboration between Bhatia and SHISEIDO promises exciting new ventures, innovative campaigns, and an enhanced brand experience for beauty enthusiasts across India.”

  • Blanko launches time-lock technology perfume with latest digital campaign

    Blanko launches time-lock technology perfume with latest digital campaign

    Mumbai: Blanko, Indian Popstar King’s first-ever personal brand powered by Raj Shamani’s House of X, today announced the launch of India’s first time-lock technology perfumes with its latest digital campaign, ‘Win Every Room That You Walk In’.

    Blanko’s Win Every Room Collection is the first fragrance range on the Indian market that is enhanced with Time-lock technology. Specifically designed to thrive in diverse weather conditions and cater to the distinct chemistry of Indian skin, the unique formulation delays evaporation in Indian weather to ensure that the fragrances remain consistent and captivating, no matter where life takes us.

    Featuring six exquisite perfumes meticulously crafted to complement the myriad occasions in a man’s life, the campaign invites consumers to embrace every moment and own every space that they enter. Announcing the launch of Blanko’s Win Every Room Collection, it harnesses the power of individuality by tapping into diverse personalities and unique Indian body chemistry.

    Both the collection and the campaign derive inspiration from the versatile roles of contemporary men while never compromising on confidence. Each video follows King depicting unique personas as he encourages the audience to wear an experience, not just a fragrance. From boardroom to ballroom, Blanko enables men to effortlessly hop from one occasion to another with scents like Indian Oud perfume- festive & special events, Legend perfume- Date nights, Billionaire perfume- clubs & concerts, Empire perfume- everyday work, Sports perfume- gym, sports, Old Money perfume-  brunch, travel & relaxing vacations.

    Commenting on the latest collection and campaign, King, Indian Popstar and Founder, Blanko said, “Since Blanko’s successful launch in April this year, we have amassed the constant love and support of the consumers. With the latest collection and campaign, we wanted to continue with our mission of building dreams as we innovated with the latest technology. The Win Every Room Collection is built on the premise that one should win every room they walk in. Taking inspiration from the evolving consumer needs, the collection has been designed with India’s first-ever Time-lock Technology that allows Blanko to be your round-the-clock partner, anytime, anywhere”.

    The exquisite collection with six truly long-lasting perfumes is available at, starting Rs 799.  

  • Clensta welcomes Sandeepa Dhar as skincare range brand ambassador

    Clensta welcomes Sandeepa Dhar as skincare range brand ambassador

    Mumbai: Personal care brand Clensta, which recently welcomed actor Parineeti Chopra as a partner and investor, has now signed on actor Sandeepa Dhar as the brand ambassador for its innovative range of products.

    Sandeepa, who has acted in a number of films and web series like Heropanti, Dabangg 2, Abhay, Mai: A mother’s rage, and many more and also had been nominated for her performance in her 2010 debut film Isi Life Mein, will capture the youth market for the brand in India.

    “I am excited to be part of Clensta, a brand that combines the beauty of nature and the power of science and technology to empower its customers to lead a more enriched lifestyle.I look forward to supporting their range of innovative, affordable, science-backed skincare products that I am personally drawn towards. Your skin loves nothing better than natural and safe products made with love and care,” said Dhar.

    IIT Delhi backed Clensta offers a wide range of personal care products across multiple categories. Their commitment to combining cutting-edge science (STAR & CRAN technology) with sustainability has made their products very popular among consumers in India.

    “We welcome Sandeepa as she becomes a part of the Clensta team, and we eagerly anticipate her support in spreading the word among India’s informed and nature-conscious youth about our unique product range,” stated Clensta CEO and founder Puneet Gupta.

    The actor is all set to feature in a new brand campaign promoting Clensta’s Skincare category across digital platforms including  Amazon, Flipkart, Nykaa, Purplle, Meesho and Myntra. The products are also available across over 10,000 outlets across India including chains like Wellness forever, Reliance Smart, Health & Glow,  Tata1MG, Combonation, etc.

    Parineeti Chopra, who joined the Clensta team in July this year as investor and partner, is also the brand ambassador for the haircare and Gummies range. In a recent pre-series B funding round spearheaded by TradeCred and co-led by the Royal Family from the UAE, Clensta raised Rs 75 crore. The actress-turned-entrepreneur was also one of the investors in this round.

  • Ferrero India introduces Kinder Schoko-Bons Crispy

    Ferrero India introduces Kinder Schoko-Bons Crispy

    Mumbai: Ferrero India Private Ltd, part of Ferrero Group, one of the world’s leading manufacturers of chocolate and confectionery products, has announced the launch of ‘Kinder Schoko-Bons Crispy’. With this new offering, Ferrero India has deepened its foray into the sweet-packaged foods category. An innovative addition under the umbrella brand Kinder – Kinder Schoko-Bons Crispy, a delectable chocolate treat designed to bring families together in moments of joy and sharing.

    Kinder Schoko-Bons Crispy, is a unique combination of a delicious milky and cocoa cream inside a crispy wafer, topped with cocoa sprinkles, thus creating a multisensory experience, catering to a variety of taste and texture preferences.  

    Kinder Schoko-Bons Crispy, the delightful bite-sized confectionery has been introduced in “Shareable Packs” starting at an affordable price of Rs 40/- onwards and will be available in packs of four and 12 pieces.  

    With Kinder Schoko-Bons Crispy, the company is taking a step forward towards strengthening its presence in the Indian market which is driven by trust and love of consumers for the Kinder products. The expansion of the portfolio marks Ferrero’s entry into the fast-growing snacking category in India. Tapping the increasing opportunity, the brand aims to provide a unique solution for parents to connect with children in the pre-teen years.

    With a legacy of introducing innovative offerings for consumers, Kinder Schoko-Bons Crispy, is manufactured at the Baramati plant, Maharashtra with over 98 per cent of the raw materials sourced locally. The state-of-art R&D facility at the plant follows international standards and supports the quality check process for ingredient mix, material sourcing, packaging and product testing. To preserve the nutritional characteristics of high-quality products, Ferrero applies consolidated quality and traceability best practices.

    Speaking on the occasion, Ferrero India MD Rudolph Sequeira said, “India is one of the important markets for Ferrero globally, and the expansion underlines Ferrero’s focus to build on its tropical portfolio. We are delighted to expand the Kinder portfolio, with a unique innovation in Kinder Schoko-Bons Crispy, that is successfully made-in-India.”

    Kinder Brands marketing head Indian Subcontinent Amedeo Aragona said, “As a brand that embodies traits of fun, genuine care, modernity, and balance, Kinder has always been at the forefront of creating delightful experiences for families. The introduction of Kinder Schoko-Bons Crispy adds yet another layer to this legacy, celebrating the evolving relationships between parents and their pre-teens.”

    To further enhance the brand across India, for the first time, Kinder Schoko-Bons Crispy has partnered with renowned celebrities/mother influencers: Indian actress Karishma Kapoor, Subhashree Ganguly, and well-known influencer from South India, Sneha Reddy.

    The launch of Kinder Schoko-Bons Crispy will be supported by a strong 360-degree marketing communications campaign. Along with TV and digital presence, the brand will adopt a mass media approach as well.

    The product will be available across all leading outlets, including modern trade and traditional stores pan India. Taste imprinting drives will be carried out across modern trade & e-commerce channels. Consumers will be able to buy the product on e-commerce platforms such as Amazon, Flipkart, Blinkit, Big Basket etc.

  • Wishful by W collaborates with celebrity designer Sahil Kochhar

    Wishful by W collaborates with celebrity designer Sahil Kochhar

    Mumbai: Pioneering premium occasion wear brand Wishful by W unveiled its latest festive line in collaboration with renowned celebrity designer Sahil Kochhar. This exceptional partnership signifies a fusion of design excellence, brand appeal, and widespread accessibility. Tailored for special occasions, this exclusively curated line celebrates Sahil Kochhar’s signature craftsmanship and the elegance of Wishful, delivering opulent occasion wear adorned with breathtaking details.

    Sahil Kochhar, a trailblazing fashion luminary, transforms each outfit into a true masterpiece. His creations transcend seasons, imbuing each design with luxury, distinctiveness, and enduring elegance. His collaborations with Bollywood and pioneering sustainable initiatives further solidify his place as a dynamic force in the Indian fashion industry. His much-anticipated collection for Wishful’s festive launch redefines luxurious occasion wear, weaving intricate details into each ensemble, ideal for special occasions.

    Speaking about the collaboration, TCNS Clothing Co Ltd MD Anant Daga said, “We are delighted to partner with Sahil Kochhar, a visionary designer who continues to redefine the art of fashion. Wishful has consistently offered elegantly crafted occasion wear for the contemporary Indian woman. Through this collaboration, we plan to elevate our offerings further by introducing Sahil’s artistic creations to our esteemed patrons nationwide. Sahil’s design sensibilities and his deep connection with nature align perfectly with the brand’s ethos, and together, we aim to reinvent festive couture for the modern Indian woman.”

    Speaking on the occasion, Sahil Kochhar said, “We are immensely proud of the collaboration between Sahil Kochhar and Wishful. It stands as a testament to the power of partnerships that bridge the gap between art and commerce. Our collective goal was to take our artistic creations to a wider audience, and joining hands with a prominent retail powerhouse like Wishful by W has allowed us to achieve just that. Our shared commitment to intricate craftsmanship and attention to detail has resulted in a collection that captures the spirit of celebration and joy. In every garment, we have aimed to capture the ephemeral beauty of nature, designing pieces that resonate as cherished heirlooms for generations to come.”    

    The Wishful festive collection by Sahil Kochhar showcases an array of exquisite designs that draw inspiration from traditional Indian craftsmanship and perfectly embraced contemporary trends; each creation represents a harmonious fusion of the past and the current fashion trends. Adorned with delicate floral motifs, reminiscent of India’s vibrant blossoms intertwine gracefully with geometric patterns, elegantly embroidered threadwork, and modern silhouettes, among others. This exceptional partnership perfectly encapsulates Sahil Kochhar’s design ethos, effortlessly merging traditional elements with contemporary aesthetics.

    In the contemporary tapestry of Indian celebrations, where tradition merges with vogue, Wishful gracefully navigates its presence not merely at casual gatherings but to become a coveted couturier for festive occasions. Since its inception, the brand has carved its niche by offering modern Indian women an opulent repertoire of premium, elaborate and exclusive occasion wear, while expanding its presence across India.

    The festive collection will be available across all exclusive Wishful stores, select W stores, www.wishfulbyw.com and www.wforwoman.com

  • TAM report: LIC was the leading brand during Jan-Jun’23

    TAM report: LIC was the leading brand during Jan-Jun’23

    Mumbai: TAM India has released a half-yearly report for advertising in Banking Finance Investments(BFSI).

    Ad volumes’ trend for BFSI on TV:

    The BFSI sector’s ad volumes on television increased by four per cent during Jan-Jun’23 compared to Jan-Jun’22.

    The top 10 categories together accounted for 85 per cent share of ad volumes in TV during Jan-Jun’23. Life insurance & mortgage loans retained their first & second positions in Jan-Jun’23 over Jan-Jun’22. Housing/construction loans, multiple loans & retail banking were the new entrants in the top ten list of categories in Jan-Jun’23

    compared to Jan-Jun’22. During Jan-Jun’23, the top ten advertisers accounted for 58 per cent of total ad volumes. LIC of India & Muthoot Financial Enterprises retained their first & second positions during H1’23 over H1’22. Piramal Capital & Housing Finance was an exclusive advertiser with five per cent share of ad volume in H1’23 over H1’22.

    Top 10 brands accounted for 42 per cent share of ad volumes in H1’23 over H1’22

    with Muthoot Finance Loan against gold leading the list. LIC New Pension Plus & Piramal Finance Home Loan were exclusive brands during Jan-Jun’23 over Jan-Jun’22.

    The top two TV channel genres accounted for 82 per cent of ad volumes share for BFSI sector during H1’23. The news channel genre was most preferred by BFSI players in Jan-Jun’23.

    News bulletin was the most preferred program genre to promote brands in the BFSI sector on television. The top two program genres i.e. news bulletin and feature films together added 61 per cent of the sector’s ad volumes.

    Prime time garnered the highest advertising on TV followed by afternoon and morning time bands. In terms of ad volumes, the prime time, afternoon, and morning time bands collectively accounted for 73 per cent share.

    Advertisers of the BFSI sector preferred 20 – 40 sec ad size on TV during H1’23. 20-40 seconds and less than 20 seconds ads together covered 92 per cent share.

    Ad space for BFSI sector in Print:

    Ad space of the BFSI sector witnessed a degrowth of seven per cent in Jan-Jun’23 compared to Jan-Jun’22.

    Public issues & life insurance retained their first and second positions in H1’23 over H1’22 with public issues leading the list. Fixed deposits & retail banking were the only new entrants in the top 10 list of categories during H1’23 over H1’22. During H1’23, the top 10 categories together added 88 per cent share of ad space. LIC of India retained its first position in Jan-Jun’23 with 19 per cent share of ad space. Adani Enterprises was an exclusive advertiser during Jan-Jun’23 with two per cent share of ad space. In print medium, the top 10 advertisers of the BFSI sector together added 38 per cent share of ad space in Jan-Jun’23.

    Out of the top 10 brands, five of them belonged to LIC of India in H1’23.

    The top 10 brands accounted for 25 per cent share of the total ad space in print.

    LIC Dhan Varsha, Adani Enterprise-IPO, HDFC Systematic Investment

    Plan & LIC New Pension Plus were exclusive brands present in Jan-Jun’23

    over Jan-Jun’22.

    The English language has the highest share of ad space, i.e., 51 per cent. The top five publication languages together added 88 per cent share of the sector’s ad space. General interest dominates ad space in general newspaper with 59 per cent.

    South zone was the leading territory with 34 per cent share of BFSI advertising in Print in Jan-Jun’23. Mumbai & New Delhi were the top cities in the West zone and North zone respectively. Also, they were the top two cities in PAN India during H1’23.

    Ad volumes’ trend for BFSI sector on radio:

    Index ad volume growth of BFSI sector witnessed surge of 32 per cent during Jan-Jun’23 compared to Jan-Jun’22.

    Life Insurance dominated the category list with 28 per cent of the total BFSI ad volumes. The top 10 categories added 91 per cent ad volume share of the sector on radio. The top four brands retained their respective positions in Jan-Jun’23 compared to Jan-Jun’22. The top 10 advertisers added 81 per cent share of ad volumes during H1’23, among which LIC of India was the leading advertiser. AMFI was an exclusive advertiser during Jan-Jun’23 compared to Jan-Jun’22.

    Top 10 brands accounted for 58 per cent share of ad volumes in Jan-Jun’23, in which LIC Housing Finance retained its first position. Five out of the top 10 brands belonged to LIC of India during H1’23. LIC Dhan Varsha, LIC Pension Plus & AMFI were exclusive brands present in the top 10 list in H1’23 over H1’22.

    The top three states occupied 47 per cent share of ad volumes for the BFSI sector. Maharashtra was the leading state for advertising on radio with 20 per cent share of the sector’s ad volumes in Jan-Jun’23.

    Advertising for BFSI was preferred in the evening closely followed by morning timeband on radio. 87 per cent share of the BFSI ad volumes were in evening and morning time-bands in Jan-Jun’23.

    Ad impressions trend for BFSI sector on digital:

    On Digital medium, ad impressions observed a massive surge of 91 per cent

    during the H1’23 compared to H1’22.

    Mutual Funds ascended to first position with 18 per cent share of ad impressions in H1’23. Also, the top 10 categories together accounted for 92 per cent share of ad impressions. Credit cards and retail banking were the new entrants in the top 10 list of categories during Jan-Jun’23. The top 10 advertisers collectively added 47 per cent share of ad impressions during H1’23 with AMFI leading the list of advertisers.

    Top 10 brands accounted for 41 per cent share of ad impressions in Jan-Jun’23.

    AMFI retained its first position with 11 per cent share of ad impressions in H1’23

    over H1’22.

    Programmatic was the leading transaction method for digital advertising of the BFSI sector in Jan-Jun’23 with 61 per cent share. Programmatic and programmatic/ad network transaction methods together captured 80 per cent share of BFSI ad impressions on digital.

  • SBI Life’s ‘Thanks a Dot’ introduces lifesaving tool for breast health

    SBI Life’s ‘Thanks a Dot’ introduces lifesaving tool for breast health

    Mumbai: October is observed as Breast Cancer Awareness Month, it serves as a poignant reminder for every woman to make their health a priority and practise self-breast examination on a regular basis. In this pivotal month, SBI Life Insurance embarks on yet another year-long journey enabling women to learn and form a habit of self-breast examination through its ‘Thanks A Dot’ initiative.

    As a part of the initiative, SBI Life has developed a new innovative tool to promote self-breast examination by using the ‘hot water bag’ which is most commonly used by women across the country to tackle menstrual pain. A simple modification in the design of the hot water bag, by engraving special lumps on the front side of the bag allows women to experience the sensation of how a real breast cancer lump would feel during self-examination. The tool helps in training, educating and reminding Indian women about making self-breast examination a regular habit and the importance of early detection.

    With the progress made in recent years, the battle against breast cancer is far from over. According to recent studies, an alarming rise in breast cancer cases among younger Indian women is aged 25 to 50. Tragically, 60 per cent of these cases are diagnosed at advanced stages, reducing the survival rates considerably. However, early detection can save lives in 98% of breast cancer cases which makes regular check-ups a crucial step in fighting the battle against breast cancer.

    However, this battle cannot be fought in isolation. SBI Life Insurance stays committed to this larger cause by making a meaningful difference across communities and thereby inviting organizations to join the initiative. Organizations can join the cause by producing and distributing these specially designed bags free of cost to their customers, employees etc., letting this life-saving tool become a part of every household making self-breast examination a regular habit amongst Indian women.

    Click on the link to order the Thanks a Dot kit or Join the Cause:

    https://www.sbilife.co.in/thanksadot

    Emphasising the need for self-breast examination, SBI Life Insurance chief of brand, corporate communication & CSR Ravindra Sharma said, “Over the years women have started realising the importance of prioritising their health over the many duties & responsibilities, but we realized that in practice many of them still continue to struggle to take practical steps towards safeguarding their own health. Breast cancer being one of the most common diseases amongst women today, makes it crucial for every woman to focus on their health first and take simple steps for self-breast examination. Keeping the urgent need to create awareness around the need for self-breast examination, SBI Life’s ‘Thanks a Dot’, in its fifth year has found a unique way to enter every household in the country by tapping into an existing habit. The new innovative tool uses the hot water bag which is most commonly found in every household, to train women for self-testing”.

    He further added, “Through this initiative, we aim to bring a behavioural change, foster open conversations, and ultimately, build a healthy habit towards the self-breast examination. We are glad to onboard Mahima Chaudhry; a breast cancer survivor herself to share her experience and communicate the significance of early detection and self-examination. We hope to embrace this challenge with unwavering determination, and work towards a future where self-breast examination becomes a part of every household, thereby enabling every women across the country to be healthy to fulfil her dreams, her duties & responsibilities”.

    Indian actress and cancer survivor Mahima Chaudhry, said, “As a breast cancer survivor, I understand the importance of early detection and the impact it can have on one’s life. SBI Life’s ‘Thanks A Dot’ campaign is a crucial initiative that aims to empower women with the knowledge and skills needed for breast self-examinations. In India, far too many women are diagnosed with breast cancer at a later stage, and this campaign is a step towards changing that reality.”

    DENTSU CREATIVE president of the digital experience Sahil Shah said, “Over the last 5 years, ‘Thanks a Dot’ has enabled women to learn and form the habit of breast self-examination through innovative usage of tech. This year, we took a commonly practised behaviour among women in India and turned it into an opportunity to teach them about a life-saving practice. With project Hug of Life, we wish to empower every Indian woman to take charge of her breast health by making self-exams a natural & regular part of her monthly routine, forever.”

    As part of the efforts, SBI Life will also be organizing educational workshops in rural India to break down sociocultural barriers associated with breast cancer and let women learn the simple techniques to fight the battle against breast cancer.