Mumbai: Boddess Beauty, the leading multi-brand beauty-tech retailer goes omnichannel, now all brands available offline, will be present on Boddess’s website or mobile app. Going omnichannel is a significant step for brands, they can establish a direct connection with their consumers. This offers a seamless shopping experience, allowing customers to be serviced through the channel that suits them best.
The brand continues to onboard leading global brands like Etude House, Caudalie, Jeffree Star, By Terry, Dear Klairs and an extensive fragrance portfolio including Azzaro, Prada, Ralph Lauren, Chopard, Diesel, Jaquar, Salvatore Ferragamo, Tommy Hilfiger, Elizabeth Arden and many others under their robust retail expansion plans with a host of product categories and SKUs at both the Boddess offline & online stores.
Commenting on the association Boddess Beauty (House of Beauty) chief operating officer Rakesh Raina said, “We are delighted to announce that Boddess Beauty has taken a significant step towards enhancing customer convenience and choice. Through our innovative Omni channel approach, customers can now access bestseller brands in both our physical stores and online. This strategic decision reflects our dedication to delivering a seamless and inclusive shopping experience for all Boddess Beauty customers.”
With the ever-changing business dynamics of direct-to-consumer and e-commerce, along with express deliveries and digital media, global brands have become more accessible to mass consumers. In a hyper-competitive market, the quest for strategic development in connecting brands with their target customers is endless. The omnichannel presence and a digital-first approach are the way forward, which existing and established brands are leveraging extensively in the beauty D2C space.
Prada is a premium fashion brand based in Italy that specialises in fashion accessories, shoes, and ready-to-wear. For fragrances, it licenses its name and trademark to Loreal. Caudalie is a French skincare company known for its grape-based products, which harness the capabilities of active compounds found in grapes. It provides the ideal blend of naturalness, efficacy, and sensuality in cosmetics. Amore Pacific owns the South Korean cosmetics brand Etude House. Ralph Lauren’s best-selling perfumes provide the user with yet another option for personal expression via timeless elegance. COSRX was established in 2013 as a prominent Korean skincare company, with goods causing huge online ripples in the worldwide skincare community and clients claiming excellent, measurable results. Consumers around the country will now be able to experience leading beauty, perfumes, and cosmetics from these Korean companies through Boddess Beauty.
Mumbai: BBH India, a leading creative agency renowned for its innovative campaigns, is proud to announce its recent victory in securing the creative mandate for upGrad, Asia’s largest integrated learning skilling and workforce development company for its upcoming brand campaign scheduled this year. The partnership aims to usher in a new era of brand repositioning and transformation for upGrad through an integrated campaign.
With a solid reputation for building brands in the digital-first environment, BBH India emerged as the clear choice for upGrad in a multi-agency pitch process to redefine its brand repositioning and creative campaign.
upGrad, founded in 2015, has become the go-to destination for learners seeking high-quality pedagogy backed by experiential learning, which arms them with industry-ready skills and knowledge for stronger career growth. The collaboration with BBH India comes at a pivotal time in the online higher education landscape, as upGrad looks to further consolidate its position as the skilling giant emerging out of India.
BBH India chief operating officer & MD Himanshu Saxena stated, “Partnering upGrad is a matter of immense pride and excitement for us. upGrad comes with a legacy of great brand & business building. However, this new journey that promises ‘Career Acceleration’ to a wider cross-section of Indians, is an extremely powerful moment in the brand’s life stage. We are committed to delivering the power of ‘Zag’ creativity for upGrad and accelerate upGrad into next orbit of growth and fame.”
upGrad head of marketing Ankit Khirwal said, “upGrad has built a strong brand identity among working professionals in the last eight years and it’s critical we talk about our evolved portfolio that addresses individuals’ entire learning value chain from the time they exit school and become domain experts or thought leaders. Our partnership with BBH India goes beyond creative synergies to inspire New India including working professionals and students alike, to accept constant upskilling as a Lifelong learning event. This will also mark a fundamental step in the nation-building process and shall prepare an army of market-ready professionals, equipped to tackle any industrial challenges.”
Mumbai: This Pujo season, Domino’s, India’s leading pizza chain, aims to be a significant part of the celebrations in the east. Motivated by the success of last year’s additions, the brand is eager to enhance the customer experience further. Especially for the Puja season, Domino’s showcases its collection of six delectable pizzas with three new pizzas inspired by authentic Bangla and Eastern regional cuisine.
The immense success of last year’s introduction of special eastern flavours during the festive season has spurred Domino’s to expand its offerings to now offer mutton and prawn pizzas in India for the very first time. Locals can now relish the delightful regional tastes of Kosha Mangsho, Champaran Mutton and Malai Chingri in pizza. Vegetarian patrons too can enjoy the traditional flavours of Kosha Veg, Champaran Veg, and Malai Paneer as part of the regionalised menu. This range of pizzas seamlessly blends traditional culinary delights, promising a flavourful and memorable dining experience.
Upon launching the three new varieties, Domino’s India president and chief business officer Sameer Batra commented, “The rich culinary history of the East has constantly inspired us at Domino’s. This coupled with the fact that the East has always been a priority market for us had led to the launch of the 1st edition of the Flavours of East range last year. We have always heard the voice of our users and are delighted with the 2nd edition of the Flavours of East range offering 6 mouth-watering non-veg and veg pizzas, inspired by the beloved flavours of the region. We are hoping that the newest additions to our menu will create wonderful memories and bring unbridled joy to our consumers in this festive season.”
The non-vegetarian pizza range – Kosha Mangsho, Champaran Mutton and Malai Chingri starts at Rs 399/- onwards and for our vegetarian customers, the vegetarian pizza range – Kosha Veg, Champaran Veg and Paneer Malai starts at Rs 299/- onwards.
Customers can now satiate their taste buds from the 17 October onwards by walking into any of our Domino’s stores across the Eastern part of India such as West Bengal, Bihar, Jharkhand, Assam, Odisha, Nagaland, Sikkim, Tripura, Mizoram, Manipur, Meghalaya and Arunachal Pradesh. They can also order these lip-smacking pizzas online by visiting www.dominos.co.in or using Domino’s mobile App and through any of the popular food aggregators.
This Pujo, Domino’s extends its warm wishes: Subho Sarodiyar Priti O Subhechha.
Three new delectable pizzas
Kosha Mangsho: A first-of-its-kind Kosha Mangsho pizza. Made with our authentic Kosha sauce topped with our delectable Mutton meatball and onion.
Malai Chingri: An irresistible fusion of authentic Malai sauce, succulent Chingri (Prawns) & Red Paprika with a sprinkle of Panch phoran seasoning.
Champaran Mutton: Savor the infusion of authentic Champaran sauce topped with our delectable Mutton meatball & a dash of Red Paprika.
For aficionados of vegetarian pizza, Domino’s offers:
Kosha Veg: Authentic flavour of Kosha sauce topped with grilled Mushroom & Onion
Malai Paneer: Authentic flavour of Malai sauce topped with spiced Jalapeno, Masala paneer & a sprinkle of Panch Phoran seasoning.
Champaran Veg: Authentic flavour of Champaran sauce, loaded with Red Paprika, Capsicum & grilled Mushroom.
Mumbai: INTEGRITI, the leading casual men’s fashion brand from the house of Kewal Kiran Clothing Limited (KKCL), has announced a strategic partnership with the much-anticipated film Ganapath, starring Tiger Shroff. This exciting collaboration is set to create a significant impact for the brand ahead of the festive season, as INTEGRITI aims to capture a more extensive market share.
INTEGRITI’s association with the film Ganapath will see the brand featured prominently in the film’s captivating narrative. Tiger Shroff, the charismatic lead of the movie, will showcase his signature dance moves in the high-energy song, with the iconic INTEGRITI logo adorning the background. This synergy between INTEGRITI and Ganapath exemplifies the fusion of style and dynamism, promising an exhilarating visual treat for audiences.
Commenting on the occasion, Kewal Kiran Clothing Ltd director Vikas Jain said, “We are delighted to partner with Ganapath, a film that resonates with the energy and spirit of INTEGRITI. This partnership underscores our commitment to providing fashion that complements the dynamic lifestyle of today’s youth. INTEGRITI’s partnership with Ganapath not only signifies its presence in the world of fashion but also its resonance with the diverse tastes of our discerning customer base. By aligning with a cinematic sensation like Ganapath, set to dominate the festive season box office. INTEGRITI aims to leave an indelible mark on the minds of audiences.”
Ganapath, a fantasy action-drama film presented by Vashu Bhagnani and Pooja Entertainment and directed by Vikas Bahl, boasts an ensemble cast that includes Tiger Shroff, Kriti Sannon, and Amitabh Bachchan in pivotal roles. Scheduled for release on 20 October 2023, right in time for the holiday season, the film is poised to become a blockbuster, captivating the hearts of movie enthusiasts nationwide.
The production house, Pooja Entertainment, has also launched an exclusive broadcast channel on WhatsApp, which is the first Indian channel to do so. Producer Jackky Bhagnani, also an Indian actor, entrepreneur, and founder of Indian music label JJust Music, said he is excited about the release of the movie.
Mumbai: As festive season is one of the most crucial times for marketers, Luxury Ride, a one-stop destination for the most opulent range of pre-owned luxury cars, has expanded its inventory size to over 75 for pre-owned luxury cars. At present, Luxury Ride is the only brand to offer such a large collection of cars in the niche segment of pre-owned luxury cars.
Spread over a space of over 10,000 sq. feet showroom in Gurgaon, the brand exhibits an attractive collection of premium cars, from sedans to SUVs, under one roof. The brand will be offering an assortment of the most coveted, high-end models that are in demand such as Mercedes-Benz GLS, BMW X7, BMW X5, Mercedes-Benz GLE, and many more affluent cars, between the range of 20 lakhs to 1.25 crores. The brand aims to provide a hassle-free shopping experience to customers, and in this regard the company is incessantly working toward building a strong tech-driven value chain. It aims to take the collection to more than 100 cars by the end of this financial year.
As per the report, pre-owned luxury cars have registered a 35-40 per cent increase in demand year-on-year basis. Looking at the rising preference for luxury cars among customers, the brand is quite optimistic about clocking an uptick in sales this festive season. And to achieve this, the brand has maintained an optimum inventory capacity to cater to the diverse needs of the customers and ensure timely delivery at the given point in time.
Speaking on the occasion, Luxury Ride co-founder and CEO Himanshu Arya said, “Festive season contributes to about a quarter of yearly domestic volume in the automobile industry, owing to which we are anticipating a good traction. October-December is one of the most crucial periods to witness large inflow of customers, and considering that they are willing to spend money, they eagerly wait for this phase. Therefore, leveraging the occasion, we decided to curate an opulent range of cars, offering more than 75 options to help customers choose from a wide spectrum of models and segments available at a broad range of prices at one place. We are quite optimistic about the festive season, and hopeful that it will bring cheer to the industry and our brand.”
Elaborating on the same, Luxury Ride co-founder and MD Sumit Garg said, “Buying a vehicle in India holds a lot of significance, and people plan car purchases during the festive season. Consumers even expand their budget during the season, depending on the availability and their choice or preference of cars. Moreover, observing that consumers these days are driven by the desire to own luxury cars, but considering that people nowadays, generally change cars in 3-4 years, it is giving a strong push to pre-owned luxury car segment. Therefore, observing this shifting consumer behavior and in order to cater to their requirements, we have organized the most premium collection of pre-owned cars to show value for each penny spent by them.”
Mumbai: The legacy brand of cookers and kitchen appliances TTK Prestige brings a new addition of induction cooktops to their portfolio. An innovation to simplify cooking, the induction is convenient, faster to use, and saves 25 per cent more energy.
A slight shift from the traditional know-how of stove tops, the induction brings in a new wave of possibilities. The induction cookware comes with a smart function of auto pressure cooking mode which helps with a seamless process of making your favourite dishes. This mode determines the pressure cooking activity and automatically switches to the keep warm mode as required.
Curated for Indian audiences the induction cooktop can be set on different temperature settings as per the requirement. Adapted to prepare an array of dishes, it can be altered to the specifications of all your delicacies. The Indian menu option on the control panel allows one to switch to its features and functions with just a tap. So be it a quick sauté on a pan or stirring a delicious curry, the induction has got you covered on all your culinary endeavours!
The induction cooktop comes with an aerodynamic cooling system which ensures longevity for the appliance. It also has safety features like an automatic voltage regulator protecting it from power fluctuations. It’s a perfect blend of your traditional charm of preparation with new developments suited for modern kitchens.
Setting a new standard in Induction Cooktops, TTK Prestige is the first and only brand to introduce the “Whistle Counter Induction Cooktop” feature in India. This unique functionality, exclusive to Prestige Induction Cooktops, empowers users to control their pressure cooker cooking process effortlessly. It comes with an “Auto Pressure Cooking Mode ” setting that can control the number of whistles required for a recipe, and the Induction Cooktop automatically counts them ensuring perfectly cooked dishes every time. Automatic Keep Warm mode once the desired whistle count is reached.
Traditionally, Indian cooking relies on the number of whistles in pressure cooking. Different dishes require specific whistle counts, necessitating constant monitoring. With the Whistle Counter, users can now delegate the counting task to their Induction Cooktop. This not only eliminates the risk of counting errors but also grants users the freedom to engage in parallel activities without being tethered to the kitchen.
The TTK Prestige Whistle Counter Induction Cooktop is designed for the modern Indian kitchen, offering speed, convenience, and 25 per cent energy savings compared to traditional stovetops. With multiple temperature settings and an intuitive Indian menu option on the control panel, this Induction Cooktop caters to various culinary needs. Whether it’s sautéing or simmering, the appliance adapts to your cooking requirements with ease.
The TTK Prestige Induction Cooktop is available at all leading kitchenware retailers and online platforms with a warranty of one year. Renew your cooking experience with an improvised mechanism of an eco-friendly approach to cooking.
Mumbai: OPPO India is thrilled to announce the “OPPO Festive Offer” which will begin on 16 October and continue till 19 November. Customers who purchase an OPPO smartphone during this period will qualify for a bumper Diwali raffle and other incredible prizes.
OPPO Customers stand to win
1. Five cash prizes of ₹10 lakh each. 2. Two motorbikes. 3. Nine tickets to the ICC semi-final or final match. 4. 10 gold coins 5. Five OPPO Pads 6. Over 500 coupons, ranging from ₹50 to ₹100 7. 100 reward points on every purchase that can be redeemed on the OPPO Store
Campaign eligibility criteria
1. To participate, purchase any OPPO smartphone within the campaign period, and create My OPPO account. 2. All consumers will receive an assured giveaway on activating their device and enroll into the raffle. 3. To check the activation date, navigate to ‘Me-E-Warranty’ in My OPPO.
The grand prize of ₹10 lakhs will be credited to the winner’s account after verification and formalities conducted by OPPO, with the applicable TDS amount deducted as per IT Act laws and provisions.
All winners will be intimated by email, and their names displayed on the My OPPO app.
All physical rewards will be delivered to the customer’s address based on the details provided.
Mumbai: As the vibrant tapestry of West Bengal adorns itself in hues of grandeur to warmly welcome the divine fervor of Durga Pujo, Tata Tea Gold, West Bengal’s favorite tea brand, joyously celebrates this festival with the launch of 10 festive packs inspired from the handloom styles of the state. Durga Pujo is a time when West Bengal is at its colorful best. This heralds a time for the women to adorn themselves with new sarees, selected from a wide array of exquisite traditional handloom and textile creations. This festive ode to the handloom heritage was the inspiration for Tata Tea Gold’s festive series Banglar Noksha Pujo packaging. The Tata Tea Gold festive packs are inspired from five handloom styles : Kantha, Jamdani, Baluchari, Batik and Garad.
Tata Tea Gold has also unveiled a specially crafted film, developed by Media Monks, that beautifully captures how Pujo is celebrated across the five days from Shashthi to Dashami. Each celebration has been depicted in the style of West Bengal’s rich handloom culture. The story unfolds with a curious child observing the similarity between the design of a Tata Tea Gold Jamdani-inspired pack and her mother’s Jamdani saree. Soon, a captivating conversation takes place between the two, narrating about Durga Pujo celebrations, basking in the iconic handloom artistry of the region. The film along with a captivating song, brings to life some of the celebratory rituals intricately illustrated on the festive packs.
The film weaves a rich narrative of West Bengal’s pride and celebrations, from the traditional conch blowing depicted on the Jamdani-inspired packs to the resounding beats of the Dhaki from the Kantha-inspired packs, the devotee (Pujaran) adorned in a Baluchari saree, the Dhunuchi dancer draped in Batik prints, and the women playing Sindoor Khela dressed in Garad sarees.
Reflecting on the essence of the new Durga Pujo campaign, Tata Consumer Products president – packaged beverages, India & South Asia Puneet Das shared, “As one of the most loved tea brands of West Bengal, we take pride in understanding the people and the local culture. As Durga Pujo is celebrated with such exuberance, we decided to pay homage to these festive celebrations through the famous handloom and textile art of West Bengal. We partnered with five well-known master weavers of West Bengal – Mrityunjoy Chakraborty for Kantha, Sahadeb and Shanksha Basak for Jamdani, Amitava Pal for Baluchari, Sukanta Nandy for Batik and Jiban Polisha for Garad to create special festive handloom designs, which served as inspiration for the design of Tata Tea Gold’s festive packs. These limited-edition special packs, steeped in local flavors, mirror the lively spirit of the festival, encapsulating its vibrant hues and energy. The film shows the visual narrative of the Durga Pujo celebration through our packs.”
Tree Design co-founder Arnab Chatterjee who had conceptualised the design said, “To capture the festive spirit of Durga Pujo, we decided to harness the immense beauty and depth of the textile and handloom weaves available in the state. Wearing new clothes on the days of Pujo is a tradition, which is why we decided to leverage the magic of West Bengal’s handlooms. We worked closely with master weavers going across the length and breadth of West Bengal and harnessed the magic of their craft to capture the festive fervour in the Tata Tea Gold Festive series packs.”
Commenting on the genesis of the campaign and the idea, Media Monks chief content officer Azazul Haque said “Durga Pujo for West Bengal is not just a festival, it is an emotion. When Tata Tea Gold designed the special festive packs showcasing the events during the different days of Pujo depicted in the handloom style of West Bengal, the brief for the campaign was simple- Celebrate Durga Pujo through the festive packs. And the film does exactly that. In the film, a mother proudly tells her daughter about the different Handlooms of West Bengal and how they are depicting the celebrations around Durga Pujo. The feeling of Durga Pujo is magical and we have tried to convey the same through this musical, celebratory film.”
Mumbai: In today’s health-conscious world, the choice of cooking oils plays a crucial role in our daily culinary decisions. As people become increasingly aware of the impact of their dietary choices on overall well-being, the selection of the right cooking oil is no longer just a matter of taste; it’s a matter of health. The quest for cooking oils that not only enhance the flavors of our dishes but also promote a healthier lifestyle is driving a significant shift in consumer preferences. This shift towards health-consciousness has led to the rise of cooking oils that offer not only delicious flavors but also essential nutrients and health benefits.
‘Freedom’ is the flagship brand of Gemini Edibles and Fats India Ltd. (GEF India). Freedom Healthy Cooking Oils is available as Freedom Refined Sunflower Oil, Freedom Physically Refined Rice Bran Oil and Freedom Mustard Oil, & Freedom Groundnut Oil.
Freedom Healthy Cooking oils promotes ‘guilt-free eating’ and its brand promise is captured by its tagline ‘Freedom to eat, Freedom to enjoy. It is a range of premium quality healthy edible oils available at a competitive price point.
Indiantelevision.com spoke to Gemini Edibles and Fats India Ltd Sr. vice president of sales and marketing P. Chandra Shekhara Reddy on the brand’s journey, its unique value propositions, and much more…
Reddy is 51 years old and has more than 30 years of cross-functional exposure in various edible oil organisations. He is a go-getter and brings a determined focus on revenue, relationship & repute through his leadership, adaptability & communication skills. He is both people & process driven with a sound understanding of business dynamics. His focus on aggressive brand building and sales team development has helped to create a vibrant workforce. He has been instrumental in setting up a robust and vast distribution network which has been crucial in positioning “Freedom” as the number two brand in the Sunflower Oil category in Andhra Pradesh and Odisha in a short span of two years. His clear understanding of the sector and command over marketing has helped GEF win credibility and trust with stakeholders and partners.
Edited Excerpts:
On Freedom Healthy Cooking Oils’ journey from its inception to becoming the leading brand in the sunflower oil category in India and the the key milestones along the way
The journey for Freedom Healthy Cooking Oils has been amazing. Freedom Refined Sunflower Oil the flagship brand of Gemini Edibles & Fats India Ltd, which was launched in 2010 is now the No. 1 selling brand of Sunflower Oil in India (Source Neilson IQ MAT March 2022), with operations in Andhra Pradesh, Telangana, Odisha, Karnataka, Chhattisgarh, through selected channels in Maharashtra, Tamil Nadu, Jharkhand, West Bengal and Madhya Pradesh.
This was achieved by working on a well-formulated strategy of building a good brand, delivering consistent product quality with attractive packaging, and building a robust distribution network that could help us reach the nook and corner of the states. It was a conscious decision to launch the brand ‘Freedom’ in selected geographies to ensure a better, focused, and optimal use of resources at hand.
To create awareness about Freedom Healthy Cooking Oils, we formulated a well-rounded marketing strategy around the core message of ‘Guilt Free Eating’ giving the customers ‘Freedom to Eat, Freedom to Enjoy.’ For directly reaching out to the target audience – we have initiated several on ground activities like ‘Best Chef Hyderabad’, ‘Freedom Cookery Show’, ‘Healthy Pakoda Party’ and sponsoring various other initiatives to encourage usage and gather acceptance for the brand. We have also partnered with leading properties on OTT and TV Channels like ‘Big Boss – Kannada’ etc. This helped garner a better share-of-voice and visibility for Freedom Healthy Cooking Oils. This helped us break the clutter of brands with 20+ years of legacy in the category.
We also introduced several customer and retailers outreach campaigns like Freedom Aarogya Rath Yatra, Freedom Cookery Shows in urban and rural markets to explain the customers about the benefits of using sunflower oil, and the other variants in our portfolio. With the basics in place, we launched several sales promotion offers like ‘Car Jar Offer’, My Freedom – My Gold Offer to encourage adoption of Freedom Healthy Cooking Oils.
We are also running a campaign ‘Freedom Retail Raja’ to expand the market penetration of Freedom Healthy Cooking Oils and enrol the channel partners on ‘Kirado’ app an innovative platform that helps us design special campaigns, communicate about upcoming new launches and schemes etc. This also provides a 2-way communication channel with retailers. Channel partners can also raise the concern with the organisation, which are assigned and attended as per the prescribed matrix. It is encouraging more retailers to sign up. This is enabling better trust, confidence and transparency with the channel partners and helping grow our market reach.
Our promotion and digital strategy ensured we were connected to the end users and engaged with them for their inputs to help us retain the existing customers and grow the customer base. With the success of sunflower oil, Freedom Healthy Cooking Oils was able to garner share in the other variants launched for niche users based on regional preferences.
Key Milestones:
On the unique value propositions or product attributes that Freedom offers to set it apart from other brands in the market
Gemini Edibles & Fats India Ltd was started by professionals with deep understanding and strong relationships in the market. We launched ‘Freedom’ with a clear objective to make the best product offering, manufactured in the state-of-the-art manufacturing unit, ensuring consistency in quality, innovative packaging, and geographically focused launch to optimize the resources and transportation cost. The policy was always to deliver a good quality product using state-of-the-art infrastructure at a value-for-money price point.
The cooking oil market in India is highly competitive. Instead of spreading our limited resources over a vast geographical area, we also remained focused on the key markets of Andhra Pradesh, Telangana, Karnataka, Odisha, and other neighbouring states, that consume almost 70 per cent of sunflower oil sold in India. We also leveraged our understanding of market dynamics, market penetration, and optimising the resources at our disposal in these states and benefit from consumers’ trust and preference for our brand.
On consumer preference for cooking oils evolving over the years and Freedom adapting to these changing preferences and health-conscious trends
We have started an initiative ‘Freedom Oil Knowledge Series’ that disseminates information about the health benefits of edible oils. As a part of this series, we also conduct seminars using relevant influencers to bring the spotlight on specific myths about edible oils and get experts to discuss and dispel the myths. Most of the communication with our customers is also centered around the benefits of maintaining a healthy lifestyle and using the right cooking oil for daily usage.
To educate customers, as a part of the ‘Freedom Oil Knowledge Series’ a campaign was introduced with famous nutritionist Dr. Matheen Asrar (PhD Nutritionist) advising people to follow a balanced diet, engage in regular exercise, and switch to a healthy cooking oil like Freedom Rice Bran Oil for everyday cooking. This campaign was very well received and has generated over one million views.
Moreover, besides communicating the health benefits of our product range to the customers, we also participate in several initiatives to promote healthy living and healthy eating. We have been associated with a flagship event ‘Freedom Hyderabad 10K Run’ for the last six years, which is a platform to engage with the health conscious, spread the right information about the use of edible oils, and gain their patronage.
On the quality control measures and certifications that Freedom Healthy Cooking Oils adheres to in order to ensure the highest quality products for consumers
Freedom Healthy Cooking Oils prioritises quality assurance by adhering to GMP system (Good Manufacturing Practice) and FSSAI (Food Safety and Standards Authority of India) guidelines. Our fully automated plants streamline the refining and bottling process, reducing human intervention. This ensures consistent quality batch after batch.
This comprehensive strategy, guided by cutting-edge automation, ensures that every SKU of Freedom Healthy Cooking Oils meets the highest benchmarks, offering consumers a reliable and wholesome choice for their culinary needs.
On Freedom Healthy Cooking Oils addressing concerns such as sustainability and environmental issues in its production and packaging processes
Sustainability and concern for the environment is at the core of our philosophy at GEF India. At the factory level, Freedom Healthy Cooking Oils stands out as the sole producer with zero liquid discharges in our plants. Unlike conventional setups where effluent treatment plants are below ground, our unique approach places them above ground, enabling early detection of seepage. Our plants are directly linked to the Pollution Control Board, ensuring emissions are closely monitored.
Moreover, our commitment extends to recyclable packaging. These dual efforts underscore our unwavering dedication to environmental responsibility, ensuring transparency, accountability, and sustainability in every aspect of our operations.
On the key factors contributing to the brand’s popularity, especially considering its diverse offerings, in the context of Freedom’s product range
We believe that ‘Freedom’ is recognised as a trusted and reliable brand by the customers.
We back each offering/ product with consistent and persistent communication, highlighting the USPs of each offering. We devise innovative and creative messaging using all available mediums for communicating with our customers to ensure the acceptance and growth of Freedom Healthy Cooking Oils.
On Freedom leveraging digital platforms and e-commerce to reach a wider audience and enhance the brand’s online presence
India is rapidly going digital. In today’s world, where India is rapidly embracing mobile technology and using it more and more to stay connected, digital marketing is crucial to stay connected and engage continuously with the audience. We have a vibrant digital and social media presence in order to reach and interact with the target audience. We are using social media marketing, tactical influencer marketing, and digital advertising as new marketing channels. Besides advertising and digital public relations campaigns, we are actively exploring and leveraging the traffic flow on Google Apps, YouTube, Facebook, Instagram, and other platforms with OTT (Over the Top) Platforms such as Zee5 and Hotstar.
On the long-term goals and aspirations for Freedom Healthy Cooking Oils in terms of market expansion, innovation, or social responsibility
We are presently fully operational in Andhra Pradesh, Telangana, Odisha, Karnataka, and Chhattisgarh. We are actively working on plans to launch our operations in full state of Tamil Nadu, Maharashtra and Kerala besides moving up East.
We will continue to innovate in our processes and product packaging based on customer feedback. We have recently introduced a 10-litre multi-use jar of Freedom Refined Sunflower oil. It has been specially designed keeping in mind the requirements of the modern-day consumer and a growing trend of using environment-friendly products that can be reused.
We’re planning to introduce “Deepa Prajwalam Oil,” a unique addition to our range. This oil is specially designed for traditional lamp usage, adding a new dimension to our offerings.
Mumbai: In a magnificent celebration of Kolkata’s rich cultural heritage, Croma, a Tata Enterprise, proudly unveiled the first-of-its-kind beautiful Alpona painting on the iconic Howrah Bridge in association with Syama Prasad Mookerjee Port Trust to welcome Maa Durga. The Alpona is beautifully crafted on motifs based on electronic gadgets, portraying the importance electronics play in people’s lives. This grand inauguration witnessed an overwhelming response with large crowds gathering to admire the beautiful Croma alpona that marks the onset of the auspicious Durga Pujo festival in the city, bringing together tradition and innovation in a captivating display of artistry.
Through the magnificent larger-than-life alpona painting on the Howrah Bridge, Croma connected with its customers on a deeper, more emotional level with a message to upgrade their lifestyle through technology. It is a testament to the fact that its customers are the focus of all they do in line with their commitment. Crafted by skilled and popular artist Sanjay Paul and his team, including Anwesak Dawn and 80-plus students from the Government Art College were involved in creating the beautiful Alpona, encapsulating the spirit and artistic traditions of Kolkata. It pays homage to the city’s diverse cultural tapestry, uniting locals and visitors alike in celebration. It is conceptualised by the Croma team and Futuera Inc. and executed by The Brand Street.
Speaking on occasion, Croma chief operating officer Shibashish Roy said, “We launched our first store in Kolkata in 2019, and, since then, we have scaled up rapidly over the last two years with 14 stores to cater to the growing demand. We are delighted to participate in the festivities and play an integral role in connecting with the sentiments of the locals. We’re here to complement our discerning customers’ electronics shopping experience. With our unique customer service and a wide array of gadgets under one roof, we aim to make this Puja season truly special for everyone.”
In addition, Croma will also be visible in Puja pandals across the city, namely Mudiali Trikone Park, Chorbagan Sarbojonin, Dum Dum Tarun Dal, Ahiritola, Bagbazar Sarbojanin, and Mudiali Shibmandir, providing technology solutions and engaging with the festive spirit of Kolkata.
Also, to engage with locals and further increase their awareness and range of their offerings Croma is engaging with locals in Mall activations showcasing their Croma Own Label products. They are actively reaching out to Resident Welfare Associations to foster a deeper connection with the community during the festivities with exciting contests and offers.
