Category: Brands

  • Nu Republic’s stylish wear-tech gadgets for the festive season

    Nu Republic’s stylish wear-tech gadgets for the festive season

    Mumbai: Calling all the trendsetters to explore the world of head-turning gadgets from India’s favourite wear-tech brand, Nu Republic. Celebrate the festive season with a vivid range of smart tech products. The game-changer brand recently announced its new range of watches, TWS & speakers, neckbands for pioneers and trendsetters, who believe in standing out rather than fitting in.

    “These tech products are worn by people & are born to be stylish & fashionable – not merely functional” This conviction is at the heart of Nu Republic product development process & over the years the brand has garnered widespread acclaim for its funky products.

    In a short span of time, Nu Republic has established itself in the fast-moving consumer electronics space and democratized the world of style tech with its edgy innovations and quirky designs.

    What better way to break free from the mundane than with an edge of sophistication and ergonomic designs offered at Nu Republic’s curated range?

    Here are the top five products that you must check out for your loved one this festive season.

    Nu Republic Transform – X: Awarded “Most stylish TWS of the Year award” by DeviceNext, these earbuds are the perfect style accessory you need to have this season to make a stunning statement. Get ready to elevate your audio experience with these cutting-edge, feature-packed earbuds power-packed with X-Bass & ENC Technology. Enjoy uninterrupted music, podcasts, and more with an incredible 60 hours of playtime on a single charge, and enjoy the Dual Mode with LED Lights to make the best of your listening experience. Switch between modes to match your mood and style.

    Standout features: 60 Hrs Playtime | X-Bass & ENC Technology | Fast Charge (C-Type) | Dual Mode with LED Lights

    Transform-X is available at a best-buy price of Rs 2099

    Nu Republic Epic ANC: Whether you want to immerse yourself in the music or stay aware of your surroundings, these earphones are designed to make your life easy. Active Noise Cancellation coupled with Quad Mic ENC technology ensures sound isolation and a crystal-clear calling experience. Nu Republic’s X-Bass technology delivers bone chilling bass, while the dual-tone metallic color will make heads turn. Whether you’re a gamer, a fitness enthusiast, or simply a music lover, these earphones have got you covered.

    Standout Features : 64 Hrs Playtime | Quad Mic (ENC + ANC) | X-Bass & Splash and Sweat Resistance | Touch Controls | Dual Mode (Game/Music)

    Epic ANC is  available at a best buy price of Rs 1999

    Nu Republic Epic Extreme: 

    Made for our fans who want to experience audio with a whole new level of freedom – a truly wireless experience that’s intuitive, durable, and will last with them throughout the day. Equipped with Quad Mic ENC technology, these earphones are perfect for calls on the move and offer crystal clear calling experience. Nu Republic’s X-Bass® technology delivers bone chilling bass, while the patterned metallic colour finish will make heads turn. Whether you’re a gamer, a fitness enthusiast, or simply a music lover, these earphones have got you covered.

    Standout Features : 72 Hrs Playtime | Touch Controls | X-Bass & ENC Technology | Quad Mics | Dual Mode (Game/Music)

    Epic Extreme is  available at a best buy price of Rs 1699

    Starbuds Z: Get your game mode on or stand out in saucy style with the Starbuds Z . The RGB lights in a futuristic design, these earphones not only sound great but look incredible too. Make a fashion statement with your audio gear, packed with features that will blow your mind. With extended playtime, mesmerizing RGB lights, versatile dual modes, ultra-low latency, and noise-cancelling technology, the Starbuds Z headphones offer an audio experience like no other.

    Standout Features : 56 Hrs Playtime | RGB Lights With Futuristic Design | Dual Mode (Gaming/Music) | 50ms ultra-low latency | Environmental Noise Cancellation (ENC)

    Starbuds Z earbuds are available at a best-buy price of Rs 1399

    Motorhead GT2 RS 2: Inspired by speed,  the Nu Republic Motorhead wristwatch will take your wrist tech to a whole new level of style

    The built-in Gyro Sensors with its 360^ rotating dial which moves at the flick of your wrist – and will grab all the attention you ever need, while the sleek, polished steel dial and hardened sapphire glass will take your game to a whole new level

    Standout Features :360° Rotating Dial | Polished Steel Dial | Brushed Steel Watch Back | Hardened Sapphire Glass | Butterfly Clasp Buckle

    Motorhead GT2 RS 2 is available at a best-buy price of Rs 5999

    With its unwavering commitment to fashion-first design philosophy, the brand offers a stylish range of tech with the latest features. “With our latest portfolio, we are pushing the boundaries of innovation and bringing cutting-edge technology to the mass market and providing the very best experience for fans. We are here to create waves, and with the launch of the new portfolio we firmly march ahead in our quest to be the go-to brand for  the next-gen” said Nu Republic founder Ujjwal Sarin.

  • Ferrero India introduces ‘Ferrero Collection’

    Ferrero India introduces ‘Ferrero Collection’

    Mumbai: Ferrero India Private Ltd, part of Ferrero Group, one of the world’s leading manufacturers of sweet packaged products, has announced the launch of ‘Ferrero Collection, a go-to-choice for ultra-premium gifting during important festive occasions. With this new offering, Ferrero India expands its luxury chocolate and confectionery portfolio which includes the widely loved Ferrero Rocher. An exquisite addition to the product range of Ferrero India – Ferrero Collections embodies the highest form of craftsmanship, made for the select few who wish to experience the art of fine taste.

    The Ferrero Collection has a selection of the signature Ferrero range of products: Ferrero Rocher®, Raffaello®, and Ferrero Rondnoir®. The collection aims to offer an experiential journey through taste, packaging and presentation, aligning with the evolving lifestyles and taste of the Indian consumers.

    Ferrero Rocher®: A Hazelnut Speciality with a whole hazelnut inside

    Raffaello®: A crisp Coconut speciality with a whole almond inside

    Ferrero Rondnoir®: A crisp dark Chocolate specialty

    Ferrero Pralines marketing head Zoher Kapuswala said, “India has a long-standing custom of gifting during festivals and special occasions. With the premium gifting market on the rise, today’s consumers are looking for novel premium gifting options that create lasting impressions and Ferrero Collection is the perfect gift choice. The luxurious set and select assortment of different products in the Ferrero Collection are ideal for consumers looking for a premium gift for their loved ones.”

    The brand has further strengthened its relationship with Bollywood actor Hrithik Roshan who features in the campaign film, where Hrithik Roshan explains how some things in life are meant to be exquisitely designed, crafted, and curated to stand out from the rest, just like the Ferrero Collection.

    Ferrero Collection is available in packs of 15 and 24 pieces in leading modern trade stores and e-commerce platforms.

     

     

  • Monte Carlo ropes in Raveena Tandon as the brand ambassador for their new vertical

    Monte Carlo ropes in Raveena Tandon as the brand ambassador for their new vertical

    Mumbai: Monte Carlo, a leading all-season brand  identified the lack of quality home textile products and decided to tap the market segment with their new vertical, Monte Carlo Home. The brand announced its official launch with Bollywood actress Raveena Tandon as its brand ambassador. Through this synergy, Monte Carlo Home aims to elevate the standards of the home textile industry, bringing forth designs that stand as the epitome of luxury, comfort, and panache.

    Monte Carlo Home evokes the sentiment of ‘home is where the heart belongs’ and aims to connect with more consumers with its new range. The aim of this association with Ms. Raveena Tandon is to position Monte Carlo Home as a leading player in the modern home decor and lifestyle segment. 

    The brand offers a diverse product range, including bed sheets, blankets, comforters, pillow covers, towels, and hand towels, delivering on the promise of quality, sustainability, and ethical sourcing. Each product piece is crafted by the industry’s most esteemed designers and artisans and serves as a testament to Monte Carlo’s history of quality and excellence.

    As the official brand ambassador, Ms. Raveena Tandon embodies the values of originality, credibility, and sophistication that Monte Carlo Home aims to represent. Monte Carlo executive director Monica Oswal, commented on the development, stating, “We are excited to officially launch into the market and thrilled to have the incredibly talented and elegant Ms. Raveena Tandon join us. Our brand values talk about warmth, love, and comfort, and Ms. Tandon’s association with us highlights that further, adding more value to our existence. We are confident that with Ms. Tandon’s support, our brand will become a symbol of comfort and true craftsmanship in the home decor and lifestyle segment.”  

    Taking up her role as the brand ambassador, Tandon remarked, “I am thrilled to begin this beautiful journey with Monte Carlo Home, a brand that resonates with my own ethos of elegance, comfort, and timeless style. The meticulous craftsmanship and thoughtful design in each piece tell a story that is not just seen but felt, transforming our living spaces into sanctuaries of tranquility and luxurious comfort. Much like the characters I portray, every collection is crafted with a unique narrative, weaving a tapestry that envelops you in an embrace of warmth, luxury, and sublime living. Together, we’ll embark on this enchanting journey where our homes become a reflection of our stories, our aspirations, and our unwavering commitment to exquisite living. Here’s to creating spaces that are not merely dwelled in but cherished, celebrated, and loved, with Monte Carlo Home.”  

    With the new vertical and brand association, Monte Carlo Home aims to bring the vision to life by designing a range of products that resonate brilliantly with grandeur and indulgence. The sophisticated product line is designed to help turn one’s home into a reflection of identity and a canvas of dreams that exude nothing but elegance. 

  • Vaseline India launches Hershey’s Kisses Lip Tin and Body Crème range

    Vaseline India launches Hershey’s Kisses Lip Tin and Body Crème range

    Mumbai: Vaseline India, a renowned name in the world of skincare, is proud to announce the introduction of two innovative and indulgent product ranges poised to revolutionize the way we care for our skin and lips. Introducing Vaseline x Hershey’s Kisses Lip Tin, a delightful collaboration that combines the best in lip care with the iconic sweetness of Hershey’s Kisses and the Vaseline Body Crème range, designed to pamper the skin with deep nourishment and luxurious hydration. With these two exciting additions, Vaseline reaffirms its commitment to delivering superior skincare solutions that enhance the daily self-care routines of millions of consumers.

    The Vaseline x Hershey’s Kisses Lip Tin is a unique collaboration that marks a momentous occasion as Vaseline’s first-ever partnership with a chocolate brand in India. Vaseline, with its legacy of providing trusted skincare solutions, stands as a symbol of care and protection for your skin. On the other hand, Hershey’s Kisses has a legacy of bringing joy and sweetness. The coming together of these two trusted names symbolises a union of care and indulgence, where skincare meets the delightful world of confectionery. This limited-edition lip tin pampers your lips with a rich, chocolatey embrace, leaving them not just moisturised and silky smooth but also tantalizing your senses with the heavenly scent of chocolate.

    The all-new Vaseline Body Crème range is crafted with a blend of high-performance ingredients, this range comprises a body butter, gel crème and deeply moisturizing body crème. All three products are meticulously designed to transform your skin with their luxurious, velvety texture, giving it a treat it truly deserves.

    Hindustan Unilever beauty & wellbeing India skin care head Harman Dhillon commented, “Vaseline x Hershey’s Kisses Lip Tin brings together the best of lip care and sweetness in a delightful package. It’s an exciting launch for us as we’re confident this will hit the sweet spot for our customers. The Vaseline Body Crème Range is an innovation that reflects our dedication to providing top-tier skincare solutions while catering to diverse needs. With this range, we aim to elevate daily skincare rituals to pamper and rejuvenate the skin. We hope it resonates with consumers seeking luxurious self-care options that deliver exceptional results.

  • Organic Harvest unveils 100 per cent vegan makeup with Nimrat Kaur

    Organic Harvest unveils 100 per cent vegan makeup with Nimrat Kaur

    Mumbai: Organic Harvest, India’s leading certified organic beauty brand, enters the colour cosmetics category with the launch of a new makeup line, offering meticulously crafted beauty solutions that boast certified organic ingredients. Committed to maintaining its legacy of delivering toxin-free and cruelty-free formulations, Organic Harvest presents a new paradigm for makeup, offering cosmetics that prioritise skin health and environmental well-being, aligning with the growing demand for eco-friendly and safe beauty choices.

    In response to the rising concerns among discerning consumers regarding the adverse effects of chemical-laden beauty products, Organic Harvest unveils a range of clean, sustainable, and result-driven makeup products that redefine the approach to cosmetics, without compromising on the skin’s health. Accompanied by a captivating digital video campaign featuring Actor and Brand Ambassador Nimrat Kaur, Organic Harvest revolutionises the beauty industry by harmonising nature’s finest ingredients with cutting-edge beauty technology, promising a fresh and ethical perspective on makeup.

    Speaking on the launch, Good Brands Co CEO Sukhleen Aneja said, “With the launch of Organic Harvest’s first-ever makeup range, we’re taking another bold step towards fulfilling the vision of clean, ethical and sustainable beauty at Organic Harvest. We aim to empower individuals to embrace their natural beauty while making conscious choices for our planet, with the belief that beauty should be as pure as nature itself, and this makeup range is just that. It’s about looking good while feeling good, and that’s what Organic Harvest stands for. It’s an exciting addition to our portfolio, and we’re thrilled to share it with our customers.”

    Organic Harvest founder Rahul Aggarwal expressed his enthusiasm for the brand’s expansion into makeup, saying, “We are thrilled to introduce Organic Harvest’s first-ever makeup range, extending our commitment to clean and organic beauty. Our journey has always been about redefining beauty with a conscience and our customers can now enjoy cosmetics that not only enhance their appearance but also promote skin health. We’re excited to introduce this line, and we believe it’s going to revolutionise how people perceive organic beauty.”

    Organic Harvest actor and brand ambassador Nimrat Kaur shared, “Having been associated with Organic Harvest for some time now, the makeup range reflects an exciting and positive step towards a more sustainable future in the beauty industry.  I’m absolutely delighted to be part of the DVC and witness the launch of their first-ever makeup range, a collection beautifully blended from organic goodness with cutting-edge cosmetics. With Organic Harvest’s products, consumers can not only enhance their beauty but also contribute to a greater good thereby shaping a future where conscious beauty decisions are the norm.”

    Designed to enhance natural beauty while nourishing the skin, Organic Harvest’s new makeup collection offers 6 new product categories – Matte Lipstick in 12 shades, Matte Liquid Lipstick in 8 shades, BB Cream in 3 shades, Matte Compact in 3 shades, Kohl and Liquid Eyeliner, tailored to meet the needs of modern consumers. The lineup includes:

    Moisture Matte Lipstick: This creamy matte lipstick is enriched with organic almond oil to moisturise and protect the lips, while castor oil soothes and shields. With bold pigments, a long-lasting formula, and 12 buttery smooth shades, it’s suitable for all skin tones. Available for Rs 545.

    Velvet Matte Liquid Lipstick: Crafted with organic almond oil for lip hydration and tea tree oil to soothe the skin, this liquid lipstick delivers a rich matte finish. It’s transfer-proof, offers one-stroke even application, and is available in 8 luscious shades for all skin tones. The range is available for Rs 595.

    Weightless BB Cream: Enriched with organic almond oil for hydration and vitamins C & E  to brighten the skin tone, this lightweight BB cream provides full coverage. Its Full coverage, blendable skin-loving formula is available in 3 shades suitable for all skin tones, for Rs 495.

    Soft Matte Compact: Featuring organic almond oil for hydration and vitamins C & E for skin brightening, this compact offers instant brightening with SPF 30 protection. It delivers a buildable matte finish and is available in 3 shades suitable for all skin tones, for Rs 495.

    Midnight Kohl: Made with organic almond oil to hydrate and soothe, this kohl eyeliner has smudge-proof and waterproof properties, and an intense black finish that complements all skin tones, for Rs 199.

    Midnight Matte Liquid Eyeliner: This liquid eyeliner, enriched with organic almond oil, hydrates and soothes while delivering a matte finish with rich black pigments. It is waterproof, smudge-proof, and can last up to 14 hours, catering to all skin tones, for Rs 349.

    Organic Harvest’s inaugural makeup range marks a significant stride in pursuing clean, sustainable, and ethical beauty. With a deep-rooted commitment to harmonising nature’s gifts with modern cosmetic expertise, this collection redefines the essence of organic beauty, where purity and performance coexist effortlessly, empowering individuals to express themselves authentically while prioritising their skin’s health and the well-being of our planet.

    Experience the best of beauty with the Organic Harvest makeup range, now available for purchase on the brand’s website: www.organicharvest.in and through select retailers nationwide. For more information, and product details, and to explore the full range of Organic Harvest cosmetics, please visit  www.organicharvest.in 

  • Colorbar’s must-haves for Navratri, Durga Puja, and Dussehra

    Colorbar’s must-haves for Navratri, Durga Puja, and Dussehra

    Mumbai: It’s that time of the year when the lively beats of Navratri awaken us, infusing us with positivity and painting the air with a blend of colors, music, and magic! We eagerly look forward to the cherished moment when we can open our hearts and homes to welcome the Goddess! And as we prepare to don ourselves in the most vibrant and stunning ensembles for the upcoming festivities, let Colorbar be your guide in the realm of beauty. Colorbar is here to sprinkle a little extra glam and magic into your life, allowing you to be your unapologetically true self! What’s more? The brand has got you covered with an extraordinary lineup of products and thrilling new releases, especially for the festivities.

    Whether you prefer to visit Colorbar’s exclusive store or the website, you’ll discover a collection of personalized beauty treasures that are as unique as you are. These treasures can be adorned with engravings, adding that personal touch with your name, initials, or a special character. Furthermore, to ensure that you find makeup products perfectly suited to your fabulous self, simply scan a QR code and answer a few questions about your style and you’ll receive personalized skincare and makeup recommendations tailored to your skin tone and makeup preferences.

    So, prepare to infuse your Navratri, Durga Puja, and Dussehra looks with a dash of Colorbar’s magic!

    The selection for the festivities includes:

    Colorbar’s Pro Eyeshadow Palettes: For those who believe in letting the eyes do the talking, these newly launched festive palettes will leave everyone stunned with the allure these will add to this year’s puja look.  Priced at Rs 2,800/- the palettes are available in three variants namely- Fairly Tale, Pixie Love and Spellbound, with absolutely magical glittering and matte shades, that are sure to brighten up your look and compliment your both bold and minimal styles for this year’s pandal hopping and Navratri celebrations

    Colorbar’s 24Hrs Weightless Liquid Foundation: This first-of-its-kind hydrating long-wear foundation is designed to make you shine on each and every occasion panning the 9 days! With an exquisite range of 30 shades, it ensures a flawless and radiant look that perfectly complements your unique undertone. Its feather-light consistency effectively retains moisture, resulting in a radiant complexion that stays shine-free throughout the day. The plush, resilient, oil-free, and satin-smooth formula not only offers protection but also ensures your skin remains flawless and well-protected, luxuriously hydrated to prevent any damage.

    Priced at Rs 1,095, this product is pure and gentle, devoid of parabens, allergens, and fragrances, making it suitable for all skin types.

    Colorbar’s Sinful Lip and Cheek Tint: A must-have for the season! This highly pigmented, weightless formula works like magic, delivering an instant flushed look that makes you look lively and fresh! It’s non-sticky, non-drying, and lasts up to 10 hours, ensuring you stay flawless all day long. What sets it apart is its gorgeous velvet matte finish, which is ultra-blendable and buildable, allowing you to create endless youthful, flattering looks for both lips and cheeks. The Colorbar Sinful Lip and Cheek Tint, priced at Rs 1,200 in 10 vibrant shades is a true festive season essential destined to become your beauty kit’s new best friend.

    Colorbar’s Ultimate Stunner Kajal: This versatile pencil is your Kajal, Eyeliner, and Eyeshadow all rolled into one, offering the utmost convenience for all your festive looks. Its highly pigmented formula delivers an instant release of the deepest black color with a single stroke. What makes it different is its long-wearing, waterproof formula that is in place throughout the day, ensuring your eyes remain the center of attention all night long. Priced at just Rs 750, this eye pencil even comes equipped with an inbuilt sharpener, allowing you to achieve a precise tip for applying both thin and thick lines with effortless ease.

    Colorbar’s Starry Drops Highlighter: A highlighter that is the perfect companion for your festive beauty routine, delivering an instant glow to your makeup look. It boasts a super lightweight texture that effortlessly imparts a natural, radiant luster, giving you that coveted dewy skin finish. Powered by innovative hyper-gloss technology, it leaves your skin with a divine and ethereal glow. Priced at just Rs 1,500 in 2 variants, the gel-like base of the Colorbar Starry Drops Highlighter spreads seamlessly and blends effortlessly, making it an absolute must-have addition to your beauty arsenal. Whether you’re aiming for a dewy daytime look or looking to dazzle with the perfect shimmer for the night, this high-definition highlighter has you covered.

    Colorbar’s Fix n Glow Spray: This new setting spray is your secret weapon for flawless radiance that lasts from day to night. Not only does it hydrate your skin weightlessly, but it also locks your makeup in place, ensuring it retains that ‘just applied’ look. Priced at just Rs 899, this newly launched spray is crafted with a high-performance formula designed to deliver a flawless finish, effectively preventing your makeup from melting, fading, or creasing. So, revel in the celebrations to the fullest, because Colorbar’s Fix N Glow spray is your trusted ally, ready to preserve your radiant glow for a night of festive fun that you’ll cherish forever.

  • Tata Tea Gold introduces ‘Banglar Noksha Pujo’ campaign with Laqshya Media’s Dual-Screen 3D Display in Kolkata

    Tata Tea Gold introduces ‘Banglar Noksha Pujo’ campaign with Laqshya Media’s Dual-Screen 3D Display in Kolkata

    Mumbai: As the radiant festivities of Durga Pujo envelop West Bengal in an aura of vibrancy, Tata Tea Gold, the beloved tea brand of the region, magnificently commemorates the spirit of the occasion with an innovative twist. In a first-of-its-kind collaboration, Laqshya Media brings to life an extraordinary dual-screen 3D Anamorphic Display at South City Mall, Kolkata, showcasing the quintessential handloom heritage of West Bengal through a captivating fusion of technology and tradition.

    The awe-inspiring installation, on display from 14 to 21 October 2023, eloquently depicts the splendour of Durga Pujo through an intricate tapestry of Bengal’s five distinct handlooms. From the vivid conch blowing on the Jamdani-inspired packaging to the enchanting rhythms of the Dhaki depicted on the Kantha-inspired designs, the display seamlessly weaves a mesmerising tale of Bengali pride and festivity. Symbolising a tribute to the region’s rich cultural craftsmanship, this groundbreaking initiative by Tata Tea Gold and Laqshya Media Ltd promises to captivate the hearts of onlookers and tea enthusiasts alike.

    Commenting about the successful 3D anamorphic outdoor installation, Tata Consumer Products president – packaged beverages (India and South Asia) Puneet Das said, “Durga Pujo is a cultural extravaganza transcending the boundaries of celebrations by amalgamating culture, traditions, artistry, and devotion of people. Handlooms are an integral part of festive celebrations, and with our Banglar Noksha Pujo campaign, we aim to pay tribute to the resplendent cultural craftsmanship of the region. By leveraging cutting-edge technology for contemporary storytelling, we endeavour to celebrate West Bengal’s acclaimed handlooms, creating resonance with our consumers. Further, our limited-edition festive packs persist in recounting the awe-inspiring handloom heritage of the state.”

    Laqshya Media Group chief strategy officer Yuvrraj Agarwaal said, “Embracing Tata Consumer with gratitude, we embark on an extraordinary journey during the Durga Puja festivities, harmonising the elements of Tea, Tradition, and Technology to create an unparalleled experience. Durga Pujo, a grand cultural symphony, orchestrates a seamless fusion of culture, traditions, artistry, and devotion, with handlooms as a vital part. Through this campaign, we pay homage to the region’s rich cultural craftsmanship, weaving our story with consumers through the threads of never-seen-before technology.”

    He added, “Our hearts brim with excitement as we unveil our role in illuminating West Bengal’s cultural vibrancy with our cutting-edge Dual-Screen 3D Anamorphic Display. As the pioneering execution of its kind in India by any brand, it stands as a testament to our relentless pursuit of industry-first innovations, underscoring our unwavering commitment to pushing the boundaries of creativity and technology. We are unwavering in our quest to make out-of-home experiences more captivating and immersive, and this project embodies that very philosophy.”

    Laqshya Media Group company – Inventech CEO Sommnath Sengupta joyously reflects on the success of the Tata Banglar Noksha Pujo campaign, emphasising the triumph of the 3D Anamorphic Display from conceptualisation to installation. “With our successful 3D anamorphic outdoor installation and groundbreaking Dual-Screen 3D Anamorphic Display, we celebrate West Bengal’s cultural craftsmanship beyond the ordinary. Our commitment to pushing creative and technological boundaries is evident in every thread, creating immersive connections. We’ve woven an experience that transcends tradition, leaving an indelible mark on consumers’ hearts during the Durga Puja festivities,” he said.

  • Go sparkle in diamond with Gargi by PNGS with Gold and Diamond collection.

    Go sparkle in diamond with Gargi by PNGS with Gold and Diamond collection.

    Mumbai: Gargi by P N Gadgil & Sons (PNGS) has taken this season’s festivities to a new high by unveiling its 14Ct real diamond gold jewellery pieces certified by IGI for authenticity. These options will be available in gold, rose gold, and white gold. This delightful collection of real diamonds will come with certificates in the packaging and add a tremendous style quotient to Indian women’s festive wardrobes.

    Gold is the colour of wealth, opulence, and celebration in India, and festivities are incomplete without the glitter of pure gold for any Indian household. With gold consumption set to cross an unprecedented 800 tonnes in 2023, a need was felt to introduce some high-quality, uniquely designed, and rightly priced gold and diamond jewellery in the price range of Rs 5k to 50k. Through such an extensive range of offerings, Gargi by PNGS has ensured that every woman will have one or other diamond jewellery options.

    Speaking about this, Gargi by PNGS co-founder Aditya Modak said, “We already made a great impact with our unbeatable fashion jewellery offerings, and this festive season, we have witnessed a lot of pent-up demand for gold and diamond jewellery that suits every budget. Gold is a perennial favourite of Indian women; this year’s trend demanded real gold and diamond jewellery in hues such as rose gold and white gold, and that’s a market gap that Gargi will cover through the new collections. We will make the real gold and diamond jewellery available throughout our digital and physical retail networks, including all our franchise stores, shop-in-shop outlets, company showrooms, and online portals.”

    Named after the ancient Indian female scholar from the Ramayana era, Gargi is also one of the names of Goddess Durga. Drawing from both, Gargi has created a diverse range of masterpieces that create an aura of the wearer being beautiful, honest, stylish, fearless, and scholarly. Based on the iconic P N Gadgil & Sons brand, an entity with over Rs 10,000 crore in annual turnover, Gargi by PNGS has maintained similar operational excellence, customer understanding, and quality.

    As Gargi by PNGS continues to unfold new chapters of success, it remains dedicated to providing its customers with innovative shopping solutions that match their evolving needs and aspirations. The new gold and diamond jewellery launches reflect Gargi’s vision to create a remarkable retail journey and fast-track growth ambition.

  • Harpic’s #MomWaliDiwali campaign celebrates family bonds

    Harpic’s #MomWaliDiwali campaign celebrates family bonds

    Mumbai: Harpic Bathroom Cleaner, India’s leading bathroom cleaning brand released its first-ever festive campaign #MomWaliDiwali, inspiring families to play a bigger role in getting homes ready for the upcoming festival of lights. The heartwarming campaign highlights how each member can support the homemaker in this process, especially when it comes to bathroom cleaning.

    Diwali cleaning is a ritual India takes very seriously and the entire family comes together to take part in the activity under the supervision of the homemaker who is the protagonist and adds to perfection everywhere (Mom’s perfect touch). However, when it comes to cleaning a bathroom, which is the most tedious job of all, homemakers are usually left alone to complete the job. The joy of the celebrations can be manifold if the family pitches in to help her in this job as well.

    Reckitt regional marketing director, South Asia – hygiene Saurabh Jain said, “Harpic, popular for its direct communication with consumers, has adopted a unique approach to the festive season this year. In a new direction for the brand, Harpic Bathroom Cleaner through #MomWaliDiwali, showcases the importance of a mother’s touch in achieving perfection in every task, and the role families can play to ease her work around the house, especially during Diwali cleaning. The heartwarming brand film aims to bring families together in the most mundane task of cleaning. We are excited to see how consumers receive the film, an effort to create a unique brand recall moment amongst them.”

    The campaign video beautifully captures the significance of a mother’s touch in achieving perfection in every task, big or small, while encouraging family members to assist mothers with exhausting tasks like bathroom cleaning.  It features a daughter, son, and father struggling at tasks like making laddoos, picking right clothes for Diwali, and putting up lights in preparation for Diwali, however, with the mother’s magical touch, they are able to complete the tasks successfully. When the mother is later seen attempting to clean the bathroom, the son, daughter and father intervene to help, using the Harpic Bathroom Cleaner, making the mother smile in awe of her family.

    Harpic is synonymous with clean and hygienic bathrooms and an essential tool that every homemaker relies on. Harpic Bathroom Cleaner gives 10X better cleaning^ with less effort when compared to ordinary detergents and kills 99.9% germs*, leaving behind shiny, and clean bathrooms with a pleasant fragrance, reinstating its proposition of #HarpicDegaSaath. The brand campaign video is available on Harpic’s official YouTube page and is being run on YouTube, Meta and Disney+ Hotstar.

    *Kills 99.9% germs post 5 minutes of contact time with diluted or neat product

    ^Vs ordinary detergent powders under standard test conditions

  • Rasayanam launches three new juices to elevate health and wellness

    Rasayanam launches three new juices to elevate health and wellness

    Mumbai: Rasayanam, a leading name in Ayurvedic wellness, is proud to introduce its latest range of health and immunity-boosting products, formulated to help individuals achieve holistic well-being naturally. These three juices are set to revolutionise the way we approach health, offering effective solutions for weight management, blood glucose control, and overall vitality.

    Slim Trim Juice: Say goodbye to the endless battle with weight management with Rasayanam’s Slim Trim Juice. Crafted using a cold-pressed technique, the Slim Trim Juice is a harmonious blend of 15 exquisite Ayurvedic herbs such as Harad, Daru Haridra, Curcumin, Beetroot, Garcinia, Aloe vera, Trikuta, Chitrak Mool, Gudmaar, Green Tea, Giloy, Amla, Gokshura, Moringa, and Bach. These ingredients have been meticulously proportioned for accelerated and sustainable weight loss.

    Price: Rs 559/Pack

    GlucoCare Juice: Managing blood glucose levels is now made simple with Rasayanam’s GlucoCare Juice. This thoughtfully crafted juice incorporates powerful ingredients such as Jamun, Karela, Gudmar, Vijyasar, Methi, Neem, Amla, and Banaba. Just 30ml of GlucoCare Juice daily in the morning can help increase natural insulin production in the body, reducing the reliance on alternative insulin. Take control of your diabetes journey and experience an enhancement in health and vitality with Rasayanam’s GlucoCare Juice.

    Price: Rs 559/Pack

    Pure Amla Juice: Rasayanam’s Pure Amla Juice, enriched with 2X Vitamin C concentration, is the ultimate elixir for lustrous hair, radiant skin, and superior immunity. Sourced ethically and meticulously from Francis Amla, this juice acts as a rejuvenating tonic for hair, nails, skin, and overall health due to its antioxidant and Vitamin C properties. Unlock the natural power of Amla and embark on a journey towards a healthier, more vibrant you by choosing Rasayanam’s Pure Amla Juice.

    Price: Rs 249/Pack

    Availability: https://rasayanam.in/

    Rasayanam remains committed to the principles of Ayurveda, using age-old wisdom and cutting-edge techniques to offer products that support a harmonious balance of the mind, body, and spirit. All three juices have been thoughtfully created by Ayurvedic experts, ensuring safety, efficacy, and a holistic approach to well-being.