ITV

Category: Brands

  • Callebaut partners with Chef Arvind for the second consecutive year in India

    Callebaut partners with Chef Arvind for the second consecutive year in India

    Mumbai: Callebaut, renowned for its authentic Belgian chocolates with a 100-year legacy, is thrilled to announce its continued collaboration with acclaimed chef Arvind Prasad as their brand ambassador in India for the second consecutive year. This partnership holds significant importance for Callebaut as it aims to fortify its connections with partners and showcase the diverse applications of its products.

    Over the past year, Chef Arvind has represented the brand across several platforms. Some key highlights of last year are representing Callebaut at prominent events like India’s largest trade show, Aahar in Delhi, engaging with the chef community and influencers in the food industry, and participating in the CIBUS Parma trade show in Italy representing India.

    Chef Arvind shared, reflecting on his collaboration with Callebaut, “In my culinary journey, I’ve worked with numerous renowned chocolate brands, but it’s with Callebaut that I’ve found a truly reliable partner. What excites me most about Callebaut chocolates is its workability, versatility, and unique Belgian Chocolate taste, enabling me to craft my best creations.”

    For Diwali this year, Chef Arvind has conceptualized an exciting entremet, ‘Diya,’ an egg-free creation that pairs the richness of dark chocolate with saffron and a blend of nuts. He noted, “For this creation, I really wanted to create an indulgent dessert, pairing Belgian Chocolate with ingredients synonymous with Indian festivities, in this case, a blend of pistachios, almonds, and cashews, which are used extensively for Diwali gifting.”

    Discussing the brand’s growth and the ongoing partnership with Chef Arvind, Barry Callebaut India MD Dhruva Sanyal the company that produces the Callebaut brand, stated, “Our focus is on expanding our reach among the chef’s community and promoting the Finest Belgian Chocolate across India. The collaboration with Chef Arvind has been incredibly fruitful, drawing attention to our Callebaut brand and integrating its products into well-known hospitality brands across India. We eagerly anticipate Chef Arvind’s extensive pastry expertise and reputation to elevate Callebaut’s brand awareness and market share.”

    This year, Chef Arvind is scheduled to conduct several masterclasses, with the first interaction scheduled at the Bakery Biz in Mumbai on 29 November 2023. He will also continue creating, sharing, and inspiring his best creations via Callebaut’s digital platforms and be involved in Callebaut’s pan-India competition, which is aimed at providing an opportunity for the chef community to showcase their talent and compete for the title of ‘Callebaut Patissier of the Year.’

  • Pepe Jeans presents ‘London After Hours’ with Rita Ora

    Pepe Jeans presents ‘London After Hours’ with Rita Ora

    Mumbai:  Pepe Jeans London is thrilled to introduce the second brand campaign of its exciting AW23 season under the “I Love London” story. We now proudly present “LONDON AFTER HOURS” starring the multi-talented, internationally acclaimed singer-songwriter and actress, Rita Ora.

    Inspired by the vibrant energy that fills the streets of London after dark, “LONDON AFTER HOURS” captures the essence of the city’s nightlife. Set in the exclusive London Members Club, ‘Upstairs at Langan’s’ the campaign radiates sophistication while showcasing the Pepe Jeans AW23 Holiday Edit’s standout pieces. From a mesmerising all-over sequined shirt to a breathtaking little black dress, and a sparkly crop top paired with stunning satin palazzo pants, Rita Ora embodies the spirit of the London night, as beautifully captured by renowned fashion photographer, Dan Jackson. The denim pieces in the capsule also got the sparkle treatment, with a highly original sequin-seamed denim jacket and tapered jeans emblazoned with rhinestone detailing down the leg.

    The campaign video is set to Rita Ora’s track ‘Don’t Think Twice’ from her recently released album ‘You & I’.

  • SPDA unveils new brand identity to represent the entire energy transition spectrum

    SPDA unveils new brand identity to represent the entire energy transition spectrum

    Mumbai: SPDA, an independent industry association committed to promoting the renewable energy space, has made a strategic decision to rebrand itself as the ‘Sustainable Projects Developers Association’ (SPDA). The new brand identity reflects the association’s transition from representing pure-play renewable energy developers to representing end-to-end providers of solutions across the decarbonisation spectrum.

    In line with its strategy to focus on the overall clean energy eco-system, SPDA – Sustainable Projects Developers Association has been leading the representation of emerging decarbonisation solutions like green hydrogen and its derivatives, wind, solar, hybrid solutions, energy storage including pumped storage and batteries, carbon markets, solar module manufacturing and electrolyser manufacturing, and is poised to deepen further its engagement with policy advocacy, discussions and consensus building on issues related to the energy transition.

    The Association has been a pioneer in leveraging its outreach to accelerate the transition to green energy and providing assistance in policy evolution and a healthier investment climate for renewable energy and green fuel projects and services in India. SPDA’s new identity will reinforce its position as a marquee organisation in the green services space, forging co-operation with leading global associations and holding events abroad in its pursuit to promote India’s leadership in the global stride towards decarbonisation.  

    SPDA and ex-governor of Chhattisgarh director general Shekhar Dutt said, “SPDA aims to provide a neutral platform and become the voice of the companies engaged in energy transition in the country. This new identity will also enable SPDA to expand its global outreach, especially in countries where urgent transition towards clean energy is becoming the new mantra for Governments. SPDA will promote offerings across the spectrum that support decarbonisation within the context of the future of energy.”

    SPDA president and Avaada Group chairman Vineet Mittal commented, “The urgency of addressing climate change is evident. Worldwide governments and businesses are seeking to adopt a more sustainable approach to foster economic development and prosperity for all. Round-the-clock Renewables, Green Hydrogen and its derivatives have emerged as potent alternatives to fossil fuels for advancing accelerated decarbonisation across sectors and geographies. India with its vast potential of renewable energy and skilled manpower is poised to play an important role in fulfilling global demand for Green Hydrogen and its derivatives.

    The rechristening of SPDA marks a significant milestone in our quest for a carbon-neutral world. Our primary goal is to widen the outreach of Indian developers, and represent their interests both in India and abroad in countries where there is demand for green fuels buoyed by their decarbonization targets. In its pursuit, SPDA will leverage its networking capabilities coupled with research-backed representations for effective and transformational policy advocacy.”

    Ammonia, Acme Group COO Sandeep Kashyap said “We extend our felicitations to Sustainable Projects Developers Association on its rebranding and renewed focus on advancing green energy sources. The new identity not only signifies a commitment to bolstering India’s energy security but also to positioning the nation as a global hub for green energy innovation. We eagerly anticipate working towards our shared mission for a sustainable future.”

    Ocior Energy CEO Ranjit Gupta commented “Energy transition stands at the core of climate action and sustainable economic progress. In an ever-evolving sector, the role of SPDA in shaping green energy discussions cannot be overstated. With our commitment to a greener world, we applaud SPDA for its new direction and look forward to fruitful collaboration.”

  • adidas, Arsenal and Maharishi collab to bring together authentic streetwear

    adidas, Arsenal and Maharishi collab to bring together authentic streetwear

    Mumbai: adidas and Arsenal have launched a limited-edition range with London fashion brand and streetwear giant, Maharishi. The collection brings together London-centric streetwear and adidas performance to one of London’s most iconic clubs.

    Combining the best in adidas pre-match and travel wear with Maharishi’s utilitarian aesthetic, Arsenal’s club identity is artfully blended in to create a unique and modern uniform, which also features an adidas GORE-TEX jacket and pant giving ultimate performance for active sports and lifestyles.

    The supporting campaign showcases Arsenal and Maharishi’s shared values of togetherness and community whether that’s at home, on the street or on the pitch. It features Arsenal players Declan Rice, Reiss Nelson, Emile Smith Rowe and Manuela Zinsberger.

    The collection, designed in collaboration between adidas and Maharishi, displays a bespoke camouflage pattern ‘DPM: Bonsai Dragon Scales’ inspired by the forthcoming Lunar Year of the Dragon.

    The range, which includes a pre-match jersey, anthem jacket, short and socks, as well as off pitch pieces including a hoodie, tee and pant, is designed in line with Maharishi’s use of powerful mythological creatures which exist throughout their collections and is combined with Arsenal’s rich heritage. The pieces are detailed with embroideries and prints celebrating the club icons of the cannon, and a new incarnation of the club mascot, Gunnersaurus.

    Reiss Nelson, who appears in the promotional campaign, said, “This range is the perfect mix of Arsenal, Maharishi and adidas – it looks fresh, and as a big fan of Maharishi I’m excited for the club to be linking up with brands that are authentically part of London’s culture. I know our supporters will really like this collaboration too.”

    Maharishi founder Hardy Blechman said, “As an Arsenal fan, it’s an absolute honor to collaborate on this range. It combines the very best in adidas performance, with the streetwear aesthetic of Maharishi. Since 1994 we’ve taken a pacifist approach to military-grade utilitarian design, representing camouflage as a symbol of nature and art, and it is something we’re proud to apply in the design of this adidas and Arsenal collection. We can’t wait to see it on the players, and hope it is well received by supporters.”

    The collection will be worn by both the men’s and women’s team from tomorrow, 28 October when Arsenal will warm up in the jersey and walk out in the jacket ahead of their Premier League game against Sheffield United at Emirates Stadium.

    The range will be extremely limited in quantity and available across adidas.com, https://www.adidas.co.in/arsenal, in-store, at Arsenal official club stores, Arsenal Direct, Maharishistore.com and selected retailers from today. For more information, follow @adidasfootball on Instagram and Twitter, or visit www.adidas.com, as well as www.arsenal.com.

  • Weekend Unwind with: Luxury Ride’s Himanshu Arya

    Weekend Unwind with: Luxury Ride’s Himanshu Arya

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have Luxury Ride co-founder and CEO Himanshu Arya.

    Having completed MBA from IMT Ghaziabad, Arya comes with over 15 years of experience in the industry. Himanshu has come a long way in his career where he started from working with Kotak and Citibank in the initial days to forming Grapes as a leading integrated marketing agency.

    He is well adept at helming the team at the technology, digital, strategy & planning, and finance front owing to his rich and diverse experience in the industry.

    With Luxury Ride, Himanshu aims to reimagine the pre-owned luxury car industry in India. Delving on his ability to inspire the team, he works relentlessly to make Luxury Ride a one-stop solution for all automotive needs by amending the value chain of the company.

    So, without further ado, here it goes…

    1. Your mantra for Life
    Work hard, party harder

    2. A book you are currently reading
    The Psychology of Money

    3. Your fitness mantra?
    Gymming every day without fail

    4. Your comfort food?
    Wok Tossed Vegetables in Black Bean Sauce and  Rajma Rice

    5. When the chips are down a quote/ philosophy that keeps you going?
    Mistakes are the biggest learnings. Taking this approach has helped me a lot in sailing through the most difficult phases of life.  

    6. Your guilty pleasure?
    Not guilty of anything

    7. A life lesson you learnt the hard way?
    You can’t keep everyone happy

    8. What gets you excited about life?
    A new role. Donning the new role is quite refreshing and drives the purpose of my life to always explore and learn new things.

    9. What’s on top of your bucket list?
    Travel to Las Vegas

    10. If you could give one piece of advice to your younger self, what would it be?
    Don’t compromise on your fitness for work

    11. One thing you would most like to change about the world?
    Change yourself and adapt to the world

    12. An activity that keeps you motivated/ charged during tough times?
    I love tough times. Over the years, I have realized that challenges provide the ideal opportunity to bring out the best in a person.

    13. What lifts your spirits when life gets you down?
    Everything is temporary; it will go eventually. Just hang in there for a while and the silver lining is bound to come.

    14. Your go-to stress buster?
    Going on long drives

  • Cult.sport launches Burn+ Smartwatch: Your new cricket score buddy!

    Cult.sport launches Burn+ Smartwatch: Your new cricket score buddy!

    Mumbai: Cult.sport a provider of Sports and fitness apparel, equipment, and supplements, announced the launch of its new highly anticipated Burn+ Smartwatch. With an array of impressive features and a sleek design, this revolutionary smartwatch is designed to keep you in the loop with Live Cricket Scores right on your wrist. The Burn+ Smartwatch is set to redefine how you experience your favourite sport.

    At the heart of the Burn+ Smartwatch is its cutting-edge 1.78” AMOLED Display with a crisp 368×448 resolution, ensuring a vibrant and immersive visual experience. But what truly sets this smartwatch apart is the CricBuddy, the live Cricket score feature, which enables cricket enthusiasts to stay updated with real-time scores, making it the ultimate accessory for any cricket fan.

    The Burn+ Smartwatch’s standout features include single-chip advanced Bluetooth calling for easy communication; a functional crown for effortless navigation; up to 7 days of battery life (with 2-3 days of battery life even when using Bluetooth calling) and comprehensive health tracking capabilities like heart rate monitoring, SP02, sleep, steps, calories, and period tracking. In addition to these, the smartwatch offers an always-on display for convenience, a social-media QR code feature for seamless sharing and a dedicated sports mode for optimized workouts. Its remarkable battery life ensures that you stay connected without any compromise, with a quick 2-hour recharge time to keep you going.

    Cult.sport business head Shamik Sharma shared his excitement about the Burn+ Smartwatch, stating, “We’re thrilled to introduce the Burn+ Smartwatch – it’s a game-changer for cricket fans and fitness enthusiasts. This smartwatch showcases our commitment to blending technology and sports, allowing users to stay connected to the game they love while tracking their health and fitness goals.”

    The Burn+ Smartwatch pairs seamlessly with the cult.sport app, offering users a comprehensive fitness ecosystem. With access to over 1,000 workout videos, the ability to track fitness goals, and engage in challenges and leaderboards with friends, the cult.sport app takes your fitness journey to the next level.

    Customers considering the Burn+ smartwatch can pick between two strap options: silicon and metal. The silicon strap version is priced at Rs. 2,999 on www.cultsport.com, and the metal strap version costs Rs. 3,499. Alternatively, you can find the Burn+ smartwatch at discounted rates on Amazon. The silicon strap model is available for Rs. 2,499, while the metal strap model is priced at Rs. 2,999.

     

  • Shilpa Shetty teams up with Talod Foods

    Shilpa Shetty teams up with Talod Foods

    Mumbai: In a recent exciting turn of events, advertising expert Prahlad Kakar is back to work with Talod Foods. Talod Foods is a company known for its tasty ready-to-cook instant flour mix food products. They’ve chosen Shilpa Shetty as their brand ambassador, which is a big step forward for the company. This partnership is a major milestone in the journey of Talod Foods, marked by great flavors, innovations, and top-notch quality.

    Discover Talod Food’s delicious variety of over 35 instant mix food products from India and beyond. Indulge in authentic Gujarati and Indian delicacies, from Khaman, Dhokla, Handwa, Gota, Dosa, etc., to name a few, all preserved with an unwavering commitment to authenticity, flavor & hygiene.

    “Shilpa Shetty, the illustrious luminary in the realms of acting, writing, motherhood, and fitness, personifies the very essence and ethos of Talod – a commitment to authenticity, unwavering dedication, and an unquenchable thirst for excellence. With her remarkable achievements and unparalleled influence, Shilpa’s collaboration with Talod is set to catapult the brand to even greater heights, garnering increased admiration and adoration for their already beloved range of products,” enthused Talod Food Products Pvt. Ltd. managing director Dipak Chotai.

    After completion of education, Chotai Brothers, Pratik Chotai & Keyur Chotai, took the lead as directors since the year 2000 to bring it from Gruh Udyog to a Private Limited entity and have ambitious plans to add more categories & more products in FMCG segment in the coming few years.

    Speaking about the brand association with Talod Foods, Shetty said, “Talod Foods has been my choice for anytime snacking with tasty ready to cook food options like Khaman, Dhokla and many more Indian delicacies. It’s a great collaboration with the brand since it goes with my philosophy of great taste and traditions very well.”

    Started with Gruh Udyog in 1988, Talod Foods went on achieving newer heights by introducing mouthwatering Indian delicacies that are easy to cook, tastier, and a healthier option against junk food options. Their ‘Talod Instant Mix Products’ have conquered kitchens worldwide, from the USA, the UK to Canada, Australia and Europe markets thanks to their masala-infused magic.

    In 2019, Talod Foods evolved into a private limited company with an ultramodern, state-of-the-art fully automatic plant with a 72 Mt. Tonne daily production capacity to cater to the increasing demand for delicious ready-to-cook food options worldwide.

    On this occasion, Talod Foods COO Samit Shah expressed, “Having Shilpa Shetty as our Global brand ambassador is set to significantly enhance our global brand recognition, customer recall, and market appeal. With our new tagline, ‘Aapne Farmaya, Humne Banaya’ (‘You wished, we created’), we are dedicated to fulfilling the world’s culinary needs by expanding our presence and introducing innovative products, all the while maintaining our commitment to affordability.”

    Talod’s journey is far from over, with plans to venture into ready-to-eat, frozen food segments and international markets across the Globe very soon. As a guiding light for quick and easy recipes, they are committed to innovation, new variants, and multiple manufacturing units to satisfy worldwide taste buds and hunger pangs.

  • Mysuru Maharaja releases book about founder of Cycle Pure Agarbathi

    Mysuru Maharaja releases book about founder of Cycle Pure Agarbathi

    Mumbai: Amidst the ongoing Dasara celebrations, the royal scion of Mysuru, His Highness Sri Yaduveer Krishnadatta Chamaraja Wadiyar released a book and a special limited edition agarbathi “Darbari” in honour of Shri N Ranga Rao, the founder of Cycle Pure Agarbathi, in the Royal palace, to mark his birthday.

    Speaking at the special occasion, His Highness Sri Yaduveer Krishnadatta Chamaraja Wadiyar said “The fragrance of Mysuru agarbathi today has gained global glory and has been accorded the GI status for agarbathi. This is a testament to the fragrances of Mysuru Agarbathi that have long graced the royal courts, temples, and the homes of our people, elevating our senses and connecting us to the divine. We are committed to preserving the rich tapestry of our traditions, and we continue to extend our heartfelt patronage so that these fragrant arts continue to be a source of inspiration and pride for our people.”

    The book titled “From Mysuru to the World” recounts the extraordinary life of the young, daring entrepreneur who chose Mysuru to set up his agarbathi business, right in the wake of indian independence, and went on to create a global conglomerate, with maverick ingenuity. The book is a narration by R Guru, the eldest son of N Ranga Rao.

    “My father had an uncanny ability to see the extraordinary in the ordinary. He was a kind of alchemist, a master perfumer who could transform simple ingredients into fine fragrances. He was born with an acute sense of business acumen. Above all, he was a kind and loving man who valued family relations above all. I believe that his story will inspire young entrepreneurs for generations to come.” said NR Group chairman R Guru.

    “During the 1953 Dasara, My grandfather’s perfume creations received the gold medal. Today, exactly 70 years later, we feel blessed that the king is releasing a book about him. You could say that it’s a royal tribute to his perfume making legacy, that we continue to carry forward, three generations later. We are humbled and honoured to take the finest of fragrances, from Mysuru to the world.” said Cycle Pure Agarbathi MD Arjun Ranga.

    The function was graced by members of the Ranga family and the Mysuru Maharajah.

  • Truefitt & Hill Marks 218th anniversary with DVC launch

    Truefitt & Hill Marks 218th anniversary with DVC launch

    Mumbai: Truefitt & Hill, the world’s oldest barbershop, is thrilled to commemorate its remarkable 218-year legacy with an exhilarating video campaign. This milestone coincides with the spirited Cricket World Cup taking place in India, making it an even more special occasion. As a brand synonymous with both the gentlemanly spirit of the World Cup and the diverse cultural tapestry of India, Truefitt & Hill extends a warm invitation to its cherished patrons to join in the festivities, with exclusive offers that you won’t want to miss.

    Truefitt & Hill celebrated its 218th anniversary in a grand fashion. The anniversary video campaign was a spectacular collaboration, featuring 218 influencers and content creators from across India.

    The 218 influencers who partnered with Truefitt & Hill enthusiastically joined the initiative, emphasising the significance of the video campaign as it commemorated the brand’s remarkable 218-year journey with an interesting trivia. They highlighted their commitment to providing patrons with enhanced expertise and keen attention to detail in grooming services. The collaborative video achieved significant success by reaching a broad viewership, amassing 13.5 million followers, and generating a remarkable increase in engagement on October 21st when the campaign was launched at 12 PM across India. Each influencer individually garnered approximately 15,000 views on their live video, resulting in a combined viewership of nearly 3.5 million on a single video.

    Throughout that celebratory week and during the ongoing Cricket World Cup, Truefitt & Hill’s patrons, including their dedicated and cricket-loving customers, played a significant role in creating a truly unforgettable and captivating celebration. The Cricket World Cup, renowned for its gentility and grandeur, perfectly aligned with Truefitt & Hill’s values. To enhance that special occasion, Truefitt & Hill was delighted to introduce a time-limited promotion. Any customer who spent Rs 10,000 or more in a Tier 1 city, or Rs 7,500 or more in a Tier 2 city where Truefitt & Hill barbershop is present, received a scratch card filled with enticing rewards, including royal grooming services, exciting grooming memberships, and more.

    On the occasion of the anniversary, Lloyds Luxuries Ltd MD Prannay Dokkania said, “On our 218th anniversary, amidst the excitement of the Cricket World Cup in India, Truefitt & Hill takes great pride in celebrating our enduring legacy. We’ve embarked on an exhilarating video campaign, joining hands with 218 Influencers and Content Creators across India. This milestone celebration not only signifies our commitment to delivering premium grooming services but also reflects the spirit of the World Cup and the vibrant tapestry of India. As we move forward, we will ensure that our cherished patrons continue to experience the best in grooming excellence.”

    The focal point of this grand celebration unfolded on Truefitt & Hill’s official Instagram account. The anniversary video premiere of the celebratory campaign emphasized the brand’s unwavering commitment to consistently delivering premium grooming services to its patrons throughout the years. This commitment was set to continue into the future, embracing modern techniques and advancements in the field of grooming.

     
     

  • Biba Rangriti appoints Enormous Delhi as their lead agency

    Biba Rangriti appoints Enormous Delhi as their lead agency

    Mumbai: Rangriti, a unique fusion of “Rang” (colour) and “Riti” (fashion), offers Indian fashion at exceptionally attractive prices, fulfilling every woman’s desire to make every day extraordinary. To reach a wider audience and share the brand’s story, Rangriti has appointed Enormous as the lead agency. The account will be handled by the agency’s Gurgaon office. Enormous will lead the thought leadership employing 360-degree communication strategy that is adaptable and relevant to today’s shoppers.

    Commenting on the mandate, Enormous Delhi associate vice president  Parijaat Sehgal said Biba as a brand is known for taking ethnic wear forward with a modern twist in the metros. Rangriti is set out to capture the heartland. On the back of new collections launches and network expansion with sharp focus on customer satisfaction, the brand is on an accelerated growth path.” We couldn’t be more excited to partner with the brand at this exciting juncture.

    Speaking on the win, Biba & Rangriti head marketing Ekta Dutta said, “We are glad to partner with Enormous and entrust them with the creative mandate for our Brand, Rangriti. The Team at Enormous has been doing some compelling work and have shown a great understanding and alignment with the Brands vision. We look forward to doing some extraordinary campaigns together that will not only captivate but also inspire, solidifying our Brands presence and leaving an indelible mark on the hearts of our audience.”