ITV

Category: Brands

  • Vini Product – sole common advertiser in ICC World Cup ’19 and ’23: TAM Sports

    Vini Product – sole common advertiser in ICC World Cup ’19 and ’23: TAM Sports

    Mumbai: TAM Sports has released an advertising report based on the first 31 matches of ICC Men’s Cricket World Cup’23 and for all the channels on which matches are telecasted.

    ICC World Cup’23 witnessed indexed growth of 22 per cent from the first 31 matches in terms of average ad volumes per match compared to ICC World Cup’19.

    Count of categories, advertisers & brands grew by 31 per cent, one per cent and 26 per cent respectively in ICC World Cup’23 compared to ICC World Cup’19 during the first 31 matches from both World Cups.

    In ICC World Cup’23, perfumes/deodorant was the leading category with eight per cent share of ad volumes. Perfumes/deodorant & ecom-wallets were the only common categories between ICC World Cup’23 and ICC World Cup’19 in the first 31 matches. Also, the top five categories together covered 32 per cent share of ad volumes during the first 31 matches of ICC World Cup’23. Among the top five advertisers, Vini Product was the only common advertiser between ICC World Cup’23 and ICC World Cup’19. The top five advertisers collectively added 31 per cent share of ad volumes during ICC World Cup’23.

    Over 50 new categories and over 175 new brands advertised in 31 matches of ICC World Cup’23 compared to the same number of matches in ICC World Cup’19. Among the 175 plus new brands, ‘Bharat Petroleum MAK’ was the leading brand followed by ‘Vi Cellular Phone Service’.

  • COACH India celebrated ‘Wear Your Shine’ campaign at Jio World Drive, Mumbai

    COACH India celebrated ‘Wear Your Shine’ campaign at Jio World Drive, Mumbai

    Mumbai: COACH India hosted a fun evening on 4th November Saturday, filled with glamour and glitz celebrating the Wear Your Shine campaign at Jio World Drive, Mumbai. The one-of-kind experience of the grand installation and Shine Collection launch pop-up celebrated the spirit of individuality and self-expression this Diwali. The Gen-Z sensation Orry was seen at the COACH Shine event at Jio World Drive, luxury fashion influencers and personalities – Riya Jain, Sukhmani Gambhir, Anushka Sen, Aishwarya Wadhwani, Simone Khambatta, Nishika Lulla, Unnati Malharkar, Manav Chhabra, hosted guests to celebrate an evening of glitz and glam with COACH.

    Inspired by today’s generation and designed by creative director Stuart Vevers’ the vision of the Shine Collection encourages to be real and ‘Wear Your Shine’.

    The Shine Collection pop-up experience featured playfully expressive silhouettes and colors, with the Tabby bag and new Penn silhouette in metallic and patent leather. This spectacular evening was co-created with value added services and hosted at  SAZ – American Brasserie, Jio World Drive Mumbai. Earlier in the week Coach unveiled SHINE, an immersive pop-up installation to invite audiences to explore a multi-sensory world of light, space, and sound at Mumbai’s Jio World Drive Mall. The one-of-a-kind structure features a reflective surface of high-shine gold panels encased in bronze scaffolding, inspired by the campaign’s message of transforming your inner glow into outer shine. The SHINE installation and “Wear Your Shine” campaign mark the next chapter of Coach’s storytelling grounded in the Courage to Be Real, its mission focused on inspiring audiences to express themselves authentically.

     

  • Godrej L’Affaire join forces with So Delhi at Boho Bazaar as community partners

    Godrej L’Affaire join forces with So Delhi at Boho Bazaar as community partners

    Mumbai: Godrej L’Affaire, the experiential owned media lifestyle platform by Godrej Industries Ltd and Associate Companies (GILAC), is delighted to announce its partnership with So Delhi’s Boho Bazaar, a popular event that celebrates art, fashion, and community. As a lifestyle community partner for Boho Bazaar, Godrej L’Affaire brought a unique and immersive experience to attendees, making the event even more memorable.

    Boho Bazaar – The Biggest Shopping & Music Festival dazzled with its 5th edition for a special Diwali fiesta where the festivities unfolded from the 3 to 5 November, 2023. Godrej L’Affaire, known for its commitment to fostering creativity, collaborated with Boho Bazaar to provide a platform for emerging artists, content creators, and the community to come together and celebrate their passions.

    Godrej L’Affaire set up a one-of-a-kind 360-degree photo booth, offering attendees a chance to capture fun and interactive footage. This unique addition to the event allowed 600+ visitors to create memories in a dynamic and entertaining way. To amplify the excitement, Godrej L’Affaire, in conjunction with Boho Bazaar, ran an exciting contest on its social media handles; winners won free passes to the event.

    Speaking on the association, Godrej Industries Ltd and Associate Companies (GILAC) VP & head corporate brand and communications Sujit Patil said, “We firmly believe in the unifying power of creativity to bring communities together. Godrej L’Affaire is our platform to build a community of lifestyle enthusiasts and give them opportunities for experiential engagement with brands. Our partnership with SoDelhi’s Boho Bazaar is a testament to our commitment to creating memorable experiences.”

    The collaboration created an unforgettable experience that celebrated creativity and community. The event showcased the latest trends in fashion, art, and lifestyle, all while providing a platform for like-minded individuals to come together, network, and celebrate their passions.

     

  • Spykar added contemporary flair to Bollywood Music Project with style partnership

    Spykar added contemporary flair to Bollywood Music Project with style partnership

    Mumbai: Spykar, a leading fashion brand known for its contemporary and stylish clothing, was proud to announce its association as the Style Partner Sponsor for the highly-anticipated Bollywood Music Project Edition 5.0. As Bollywood Music Festival, the event promised to bring together Bollywood enthusiasts from across the country for an immersive musical experience.

    The event took place from 3 to 4 November 2023, at the prestigious Jio World Garden in Mumbai. Bollywood Music Project (BMP) Edition 5.0 was a grand celebration of India’s vibrant and diverse musical culture, showcasing an extensive lineup of renowned playback singers, music composers, and instrumentalists. Notably, the event featured a special photo booth for Spykar at Bollywood Music Project, complete with its exclusive hashtag, #stylespotted.

    BMP had become a hallmark event for all lovers of Bollywood music, aiming to create an unforgettable experience for attendees. Spykar’s association as the Style Partner Sponsor added a touch of contemporary fashion to the musical extravaganza. This partnership showed that Spykar was committed to understanding and connecting with the culture of the nation, and the brand was excited to bring its unique style and energy to the event.

    “We were thrilled to be a part of Bollywood Music Project Edition 5.0 as the Style Partner Sponsor. Bollywood music is not just a genre; it’s an integral part of our cultural fabric, and it is only fitting that Spykar, a brand known for its contemporary style, was a part of this celebration,” said Spykar CEO Sanjay Vakharia.

    “We believed that style and music went hand in hand, and this partnership was a testament to our commitment to offer our customers a complete lifestyle experience. BMP was known for its grandeur, and we were looking forward to adding our stylish touch to this magnificent event,” he continued. Experiencing the future of fashion with our new collection featuring forward-thinking designs and prints, Spykar was set to redefine the boundaries of style and inspire the “Young & Restless” generation of today.

    As the style partner sponsor, Spykar delighted festival attendees with exciting surprises and memorable experiences. Attendees could look forward to exclusive Spykar merchandise, interactive style zones, and special contests, ensuring that the fashion brand’s presence at BMP was a memorable one. With the association of Spykar, Bollywood Music Project Edition 5.0 was an even more exceptional event. It invited all Bollywood music enthusiasts to come together, celebrate, and experience India’s biggest Bollywood Dhamaal.

  • WhizCo partners with Blackberrys

    WhizCo partners with Blackberrys

    Mumbai: In a remarkable stride towards innovation, WhizCo, India’s premier influencer marketing agency in India, continues to redefine possibilities by venturing into the realm of augmented reality. In collaboration with Blackberrys, a renowned menswear brand, WhizCo has introduced a fascinating AR filter named “Cheer for India” tailored for the Cricket World Cup, 2023.

    The primary objective behind “Cheer For India” was to deeply resonate with the passionate Indian cricket fanbase, transforming their way of showing support for Team India. Concurrently, the collaboration aimed to establish a formidable brand identity for Blackberrys as the official clothing partner of this highly anticipated sporting event.

    WhizCo’s proficient AR Development team dedicated itself to developing an immersive and interactive 4-in-1 AR filter. “Cheer For India” is not merely an Instagram AR filter, but an engaging game that celebrates India’s love for Cricket. The filter’s first frame lets users feel the cricketing spirit as they hold a bat and don a helmet. In the second frame, they raise a slogan-bearing placard for spirited selfies. Frame three transforms’ users into press conference stars, holding a trophy and delivering champion speeches into virtual microphones, while the fourth frame adds patriotic flair with the Indian tricolour on users’ faces, perfect for capturing patriotic selfies or sharing heartfelt messages for Team India. The 4-in-1 AR Filter enables users to have an on-field experience and showcase their enthusiasm in a fun and engaging way.

    This creative initiative reflects Blackberrys and WhizCo’s dedication to delivering captivating and innovative augmented reality experiences that deeply resonate with the audience.

    WhizCo CMO & co-founder  Prerna Goel conveyed her excitement about the collaboration, stating, “The collaboration with Blackberrys has been an exhilarating journey for us. Our team’s dedication and ingenuity ensured the seamless execution of this AR filter venture.” She further added, “We are thrilled to have partnered with Blackberrys, a renowned menswear brand, and take pride in contributing to their endeavour to extend their reach to a wider audience”

    In the words of Blackberrys, “The ‘Cheer For India’ AR filter is a remarkable testament to our partnership with WhizCo and our collective commitment to redefining the way fans express their support for Team India in the digital landscape. Through this innovative filter, we’ve not only aimed to deeply resonate with the passionate Indian cricket fanbase but also to establish a powerful brand identity for Blackberrys as the official wardrobe partner of Star Sports Cricket Live for the much-anticipated Cricket season,” said Blackberrys VP – brand experience Rajesh Sethuraman.

    As a frontrunner in the influencer marketing and creator management sphere, WhizCo boasts a vast network of over 100,000 content creators. spanning more than 15 categories and 12 languages. The agency’s foray into augmented reality opens new avenues for brands to enhance their engagement strategies. WhizCo’s entrance into this innovative space mirrors its commitment to fostering creativity and building meaningful connections between brands and their audiences.

    In a digital landscape marked by constant evolution, WhizCo’s pioneering venture into augmented reality with The “Cheer For India” AR filter stands as a testament to WhizCo’s dedication tos innovation and its remarkable success in merging technology and emotion to craft a truly immersive experience.

  • TheMathCompany renews brand identity as MathCo

    TheMathCompany renews brand identity as MathCo

    Mumbai: TheMathCompany, a global leader in Enterprise AI and analytics unveiled its new brand identity as MathCo. The refreshed identity illustrates the strides made by the company across all dimensions in a short span of seven years. The brand reflects the company’s ambition to lead in the age of AI and positions it firmly to be the partner-of-choice in this dynamic space.

    With a unique proposition of enabling IP ownership, MathCo is trusted by leading Fortune 500 and Global 2000 enterprises. The promise to equip clients to be self-sufficient in their AI and analytics journey is at the heart of this transformation. Represented in the lead message of ‘Own Your Intelligence,’ the new identity is a bold assurance to companies about owning and activating their intelligence. For its employees, MathCo continues to foster an open, collaborative culture that empowers them to tackle high-impact problems for global businesses. MathCo provides exciting growth opportunities to the Mathemagicians, values capabilities and attitude over experience, and thereby enables them to ‘Leave a Mark’.

    As part of this refresh, MathCo’s proprietary platform Co.dx is updated and upgraded with best-of-breed GenAI capabilities and has been rechristened as NucliOS. With AI/ML widgets, solution blueprints, app builder, visual templates, and conversational bot, it serves as the foundation of connected intelligence for large organizations.

    MathCo CEO & co-founder Sayandeb Banerjee said, “Since its inception, MathCo has focused on enabling clients to be self-sufficient. As AI becomes central to corporate strategy, enterprises are seeking complete proprietary rights to their data assets. Our reimagined identity aligns this mission and purpose with our brand narrative, bringing this promise to life.”

    The dynamic and contemporary visual identity revitalizes every interaction and symbolizes MathCo’s unwavering commitment to client empowerment. At the heart of MathCo’s visual language is the concept of ‘Active Neuron Grid’. Just as a neuron is the core of intelligence in living organisms, the grid serves as the connective and supportive force, guiding design, and expression of the brand. The versatile and scalable wordmark humanizes data and analytics. Company’s symbol is called the Spark of Intelligence and denotes the spark that connects and drives us forward. Modern yet understated colors reflect a youthful spirit while invoking a sense of calmness. The lead message, ‘Own Your Intelligence’ is more than just words. It is a call to action, and a reminder that organizational intelligence is a critical asset to retain complete control of.

    MathCo co-founder & president, technology & growth Anuj Krishna said, “One of the persistent challenges that our clients mention frequently is to dismantle silos in decision making process. As the foundation of Connected Intelligence, NucliOS effectively addresses this demand. With customizable frameworks, the AI-powered platform is at the heart of our new brand and represents the future of informed decision making.”

    MathCo COO & co-founder Aditya Kumbakonam said, “The emergence of GenAI and LLMs has ushered in a whole new dimension in the world of AI & Analytics. During the last year, MathCo has built robust capabilities to help our clients prepare for this change. Through our well-defined brand strategy and a vibrant look, we are crafting a platform aligning our strategy to our visual identity.”

    Founded in 2016, MathCo builds custom AI and advanced analytics solutions focused on enterprise problem solving through its innovative hybrid model. With a commitment to self-sufficiency and empowerment, MathCo transfers ownership of intellectual property to its clients, allowing them to scale their proprietary applications efficiently without ever compromising on data security.

  • Leo Burnett India leads with 17 finalists in 2023 ONE Asia Creative Awards

    Leo Burnett India leads with 17 finalists in 2023 ONE Asia Creative Awards

    Mumbai: Leo Burnett India Mumbai leads all of APAC with 17 finalists in the 2023 ONE Asia Creative Awards, the fast-growing regional awards program and part of The One Club for Creativity. India is also the country with the most finalists, collecting 23 this year.

    Leo Burnett India’s finalists selections are for five entries on behalf of four clients. They include six finalists working with Wavemaker India Mumbai for “#BRINGBACK2011” on behalf of Oreo, five with Prodigious Mumbai are for Airtel “Airtel175”, three for Pepsico Lay’s “Smart Farm”, two for Burger King “The Great Celebrity Hack”, and one for Pepsico Lay’s “The Biochar Project”. BBDO India Mumbai has two ONE Asia 2023 finalists, both for “See the Signs #ShareTheLoad” on behalf of P&G India – Ariel.

    Rounding out the ONE Asia 2023 finalists from India with one each are Brandcare Medical Advertising and Consultancy Mumbai working with Dr. Suresh Saravdekar Mumbai and Amit Gavathe Mumbai for Keshav Srushtee “Gram Health Locket”; Landor & Fitch Mumbai for Full’r “Eat Like No One’s Watching”; Ogilvy Gurgaon for Coca-Cola India “Stump Cam”; and Subhajit Mukherjee Mumbai with Wunderman Thompson Kolkata for Exide Industries “India Moves on Exide – The Moving Canvas”.

    India has the most ONE Asia 2023 finalists with 23, followed by Philippines with 20, Australia and Singapore with 19 each, Japan with 16, mainland China with 13, Thailand with eight, South Korea with seven, Hong Kong SAR-China with five, Taiwan-China with four, Vietnam with three, and Indonesia with two.

    The complete list of ONE Asia 2023 finalists can be viewed here. Winners will be announced online on December 12, 2023.

    ONE Asia is part of The One Club’s renowned Global Creative Rankings. ONE Asia awards won by agencies and brands now gain them international recognition, and corresponding points contribute to regional and global network and holding company global rankings totals.

  • Amorepacific, the most loved Korean beauty group, is joining Nykaaland!

    Amorepacific, the most loved Korean beauty group, is joining Nykaaland!

    Mumbai: Amorepacific India, a leading chain of K beauty brands, is super excited to announce its prominent participation in the Nykaaland event.This event is going to be a one-of-a-kind beauty adventure.

    Nykaaland is like a dreamland for beauty lovers, a space where you can explore an array of exceptional beauty experiences. And Amorepacific, with its famous brands like Innisfree, Laneige, Etude and Sulwhasoo, will be there too. From thrilling activities to fabulous prizes, our booth at Nykaaland is set to be the epicenter of excitement. Embark on a journey of boundless potential for your skincare and makeup routine at Amorepacific, From skincare to makeup, it’s your all-in-one destination for everybody. Engage in conversations with our beauty experts and discover invaluable tips and techniques to elevate your beauty regimen.

    Amorepacific India managing director & county head Paul Lee shared, Amorepacific is proud to be a part of this immersive world of beauty at Nykaaland.  With Nykaa’s partnership, we are excited to extend the reach of Amorepacific brands to a wider audience. Now, everyone can enjoy and experience the magic of self-expression, skincare, and makeup in an environment that sparks a newfound passion for beauty.”

    Amorepacific India assistant director & head Mini Sood Banerjee said, “Being a part of Nykaaland is a strategic move to fortify our brand’s presence and extend our offerings to the discerning Indian consumers who value premium beauty experiences. This event is a golden opportunity for us to introduce our cutting-edge products and unveil the magic of Korean beauty to the vast audience Nykaaland draws. It’s not just a showcase; it’s a marketing milestone that aligns perfectly with our mission to redefine beauty standards in India.”

  • Urban Company showcases its latest Native water purifier with a captivating animated video

    Urban Company showcases its latest Native water purifier with a captivating animated video

    Mumbai: Urban Company, Asia’s leading home services platform is taking its latest innovation, the Native Water Purifier, to new heights with the launch of an engaging animated video. Urban Company launched its latest line of water purifiers under the sub-brand Native in October.

    The idea behind this innovative campaign is to generate awareness and excitement regarding Urban Company’s Native water purifier. This unique and aesthetically pleasing water purifier not only offers exceptional water purification but also boasts remarkable features. It is India’s first water purifier that needs no servicing for 2 years and is capable of giving an output of 12000 litres of pure water without needing its filters changed.

    With this video, Urban Company aims to showcase the Native’s exquisite design and emphasise its long-term reliability and focus on its unique proposition – the promise of no service required for two years.

    Cyber Hub, an iconic location known for its vibrancy and connectivity with people, was chosen as the first ‘virtual’ installation site. Urban Company also has plans to replicate this campaign in various locations across different cities, ensuring a broader reach and exposure. 

  • MARS Cosmetics launches ‘MARS Beautiverse’ at Nykaaland

    MARS Cosmetics launches ‘MARS Beautiverse’ at Nykaaland

    Mumbai: MARS Cosmetics, a beauty brand who is known for its innovative approach is all set to make its stellar debut at the upcoming Nykaaland Festival with the launch of their theme ‘MARS Beautiverse’. The brand will be offering exclusive festive gifting hampers designed for beauty enthusiasts, which will be available exclusively at Nykaaland. The festival is set to take place from the 3 to 5 of November in Mumbai. Nykaaland is known to be India’s first beauty and lifestyle festival which will take place in Mumbai and MARS Cosmetics is all geared up to stand alongside beauty trendsetters from around the world.

    Under the theme ‘MARS Beautiverse’, MARS Cosmetics aims to prove that “beauty has no limit, much like cosmos itself.” The brand has a vision of creating a beauty cosmos, a universe of beauty that not only showcases its unique products but also narrates the compelling story of its brand. At this star-studded event, attendees will have the chance to rub their shoulders with global icons from the beauty and lifestyle industry.

    And to share the joy of Nykaaland with their online community, MARS is currently running an exciting social media giveaway. 10 lucky winners will get the chance to receive free Nykaaland exclusive passes with an all-access pass to the beauty extravaganza.

    MARS Cosmetics brand manager Muskan Jain expresses her enthusiasm for this event by saying, “We are thrilled to be part of Nykaaland and we believe that our concept, “MARS Beautiverse” will truly captivate the hearts and minds of beauty enthusiasts. Our brand offers 100% vegan and cruelty-free makeup products and are made exclusively for the Indian audience. We’re dedicated to breaking the boundaries of beauty and are excited to showcase our unique products and engage with our loyal customers in this dynamic event.”

    Apart from this, MARS Cosmetics will be gifting exclusive PR boxes which will offer an unforgettable experience for people who will be lucky enough to receive them. These boxes are meticulously crafted to embody the essence of MARS Beautiverse which in turn reflects the brand’s commitment to quality and innovation. That’s not all, the brand is set to bring an element of fun and excitement to the event with numerous games and contests that people will be able to participate in. The activities will be designed to engage and entertain while creating memorable interactions with the brand.

    Nykaaland is known for being a platform that brings together beauty aficionados, brands, and influencers under one roof. With MARS Cosmetics making its debut, this festival promises to be an extraordinary celebration of the limitless beauty cosmos.