Mumbai: Diwali, the festival of lights and joy, is fast approaching, and KidZania India is thrilled to present a unique and enriching experience to celebrate this grand festival. We invite you to join us for “Family Diwali KidZania Wali” at KidZania Mumbai & Delhi NCR, from 10 to 19 November 2023, where we are rekindling the traditional spirit of Diwali through art, culture, and family fun.
“Family Diwali KidZania Wali” is not just an event; it’s a celebration of the art and craftsmanship of India’s potters, bringing back the charm of clay diyas and supporting these talented artisans.
Here’s what you can expect:
Pottery Zone:
– Engage in live pottery art classes, learning the ancient techniques from Gujarat and Rajasthan.
– Paint and personalize clay diyas, adding your creative touch to these traditional symbols of Diwali.
– Explore a diverse range of pottery styles from different states, including Jaipur Blue Pottery, Khavda Pottery, Andretta Pottery, and Bankura Pottery.
Diya Display:
– Marvel at a breathtaking display of beautifully crafted diyas from various regions of India.
Pottery Throwing Competition:
– Test your pottery-making skills by competing to create the tallest, widest, or most creative pot within a time limit.
Clay Sculpture Contest:
– Let your creativity flow as you sculpt clay according to specific themes. Show off your artistic skills, and you could win exciting vouchers and Diwali hampers.
Fun and Games:
– Participate in different fun, entertaining games like the “Pull the Tissue Game” and the “Touch and Tell” challenge to win prizes from renowned brands such as Parle-G, Kinder Joy, MOD, Nutella, Frooti, and Britannia The Laughing Cow.
Diwali Quiz:
– Test your knowledge with an exciting Diwali-themed quiz game for adults. Correct answers will earn you exciting vouchers.
Thali Decoration and Rangoli:
– Decorate your thali and create beautiful rangolis, celebrating Diwali traditions.
Diya Coasters
– Learn to create your very own Diya Coasters; embrace the festive spirit and add a touch of elegance to your home décor.
DIY Wall Hangings:
– Get creative with upcycling and make unique home decor items.
Rahul Dhamdhere, Chief Marketing Officer of KidZania India, expressed his enthusiasm, ‘Family Diwali KidZania Wali’ at KidZania is more than just a celebration; it’s a vibrant tapestry of tradition, artistic expression, and a chance to strengthen family and community bonds. It offers a precious opportunity to reconnect with the profound essence of Diwali, honor our rich cultural heritage, and support talented artisans. Participating in ‘Family Diwali KidZania Wali’ creates lasting memories and contributes to the preservation of our cultural roots”.
KidZania invites you to come together with your family and friends to celebrate Diwali with lights, art, and excitement at KidZania. Let’s light up the festival with creativity, culture, and joy!
Mumbai: Lavie, a renowned brand in the fashion and lifestyle industry, proudly introduces its latest creation: Women’s Watches. This marks Lavie’s expansion into a multi-category brand, highlighting its commitment to style and innovation. The Women’s Watches collection features elegantly designed timepieces crafted to enhance every woman’s style.
Key Information:
Price: Lavie’s Women’s Watches are priced at Rs 5,999
Availability: You can find Lavie’s Women’s Watches online on Lavie’s official website and at Lavie retail outlets nationwide.
Warranty: Each Lavie watch is backed by a one-year warranty against manufacturing defects, a promise honored by Timex-authorized service centers.
The Collection:
Lavie’s Women’s Watches collection features five exquisite designs that redefine fashion statements:
Luna: Radiate sophistication with a Rose Gold Dial and Silver Detailing.
Venus: Embrace nature’s elegance with a Leaf Patterned Dial.
Iris Classic: Capture timeless beauty with a White Dial adorned with a Flower Pattern.
Grace: Add a touch of glamor to your life with the Shimmer Dial.
Elisa: Showcase confidence and style with a Black Dial and a Rose Gold Belt.
Each watch is carefully crafted, seamlessly blending timeless aesthetics with modern functionality. Packaged in Lavie’s signature chic light pink box featuring gold-foiled letters, these watches are a testament to Lavie’s commitment to elegance.
Speaking about the new category launch Lavie CEO Ayush Tainwala expresses, “Our latest collection of women’s watches reflects our commitment to redefining fashion statements and elevating women’s style. This expansion marks a significant step in Lavie’s journey as we foray into a new category, showcasing our dedication to style and innovation. We have transformed our vision into reality by expanding into a new product category, and we’re excited to take it further, setting new standards in the world of women’s fashion.”
Lavie’s expansion into the realm of women’s watches is a testament to its unwavering commitment to style and quality. Recent funds raised by its parent company, Bagzone Lifestyles Pvt. Ltd., have paved the way for this remarkable collection. Lavie is now at the forefront of the ever-evolving fashion industry, proudly becoming a multi-category brand.
Celebrate style, innovation, and timeless beauty with Lavie’s Women’s Watches. Make a fashion statement with sophistication on your wrist.
For more details and to explore the entire collection, please visit Lavie’s website or an authorized Lavie retail location near you.
Mumbai: In India, festivals are more than just occasions for celebration; they are opportunities for brands to connect with consumers in meaningful ways. As the much-anticipated festive season beckons, brands from every corner of the country are gearing up to captivate and etch their presence into the hearts of their coveted audience. With festivals such as Navratri, Diwali, and an array of others on the horizon, it’s time for marketing maestros to take the stage, strategically planning ways to win over the hearts and minds of consumers.
Embracing Tradition and Culture:
One of the most potent ways for brands to engage with consumers during this festive period is by embracing local traditions and culture. Many brands unveil special editions or limited-time offerings inspired by these celebrations, including traditional clothing, delectable treats, and exquisite home decor. By intertwining their brand with the cultural fabric of these festivals, brands not only evoke nostalgia but also convey a profound appreciation for indigenous customs.
The Influencer Impact:
In the world of marketing, influencer collaboration has emerged as a dynamic force, and it shines even brighter during the festive seasons. Brands strategically align themselves with influential personalities from the realm of social media who boast substantial, dedicated followings. These esteemed influencers possess a unique talent for creating authentic content that seamlessly highlights the brand’s exceptional offerings, resonating deeply with their target audience. This endeavor not only fosters trust but also extends the brand’s outreach.
Personalization- The Winning Formula:
Personalization has proven to be the secret ingredient for winning hearts during the festive season. In today’s dynamic business landscape, brands harness cutting-edge data analytics and customer insights to redefine their marketing strategies. By delving into the vast sea of data, forward-thinking brands craft highly personalized and meticulously targeted marketing campaigns that resonate on a profound level with their audience. This data-driven approach empowers brands to deliver the right message, at the right time, to the right person, resulting in unparalleled customer engagement and ultimately, soaring business success.
Digital Dominance:
In the contemporary digital age, brands must intensify their online efforts. A substantial investment in digital marketing, encompassing social media advertising, email marketing, and search engine optimization, is a must. Engaging content in various formats, including videos, GIFs, and interactive posts, is the key to captivating the online audience.
Weaving Narratives:
Festivals provide the perfect canvas for brands to craft captivating narratives. To forge authentic connections with your audience, harness the art of storytelling. Share heartfelt stories of family reunions or shed light on the skilled artisans who breathe life into your festive products. Weaving these narratives into your brand story will establish emotional connections that deeply resonate with your customers, evoking nostalgia, emotions, and a sense of belonging.
Sustainability and Responsibility:
Modern consumers are increasingly conscious of ethical and environmentally responsible business practices. Brands are now aligning their holiday marketing efforts with eco-friendly initiatives, from advocating sustainable packaging to supporting local artisans and contributing to social causes. This not only strikes a chord with environmentally-conscious consumers but also reaffirms the brand’s commitment to social responsibility.
Tech-Powered Engagement:
Even amidst festive celebrations, technology remains at the forefront of modern marketing. Augmented Reality (AR) and virtual experiences are taking the center stage, providing brands with innovative ways to captivate their target audience. Immersive experiences, including virtual store tours, virtual product try-ons, and interactive AR filters and games tailored to the festivities, are being preferred to leave a lasting impact.
As the Indian festive season draws nearer, marketers are leaving no stone unturned to command attention and forge lasting connections. Brands are strategically weaving themselves into the cultural tapestry of these celebrations, personalizing their approaches, embracing the digital realm, and narrating captivating stories. Furthermore, their dedication to ethical and socially responsible business practices resonates deeply with environmentally and socially conscious consumers. As preparations for the festivities gain momentum, marketing professionals stand ready to make the most of this exhilarating time by elevating brand visibility and nurturing authentic connections with their cherished audience.
The article has been authored by EVM India chief strategist Raj Dulange.
Mumbai: A bit of a context on where we are. Hyundai in India has been a strong number to play over the last 25 years, we’ve been pioneering and doing a lot of new-age innovations in our cars, not only from a design point of view, making them more and more futuristic or cutting edge, but also getting in features and technologies that have wowed the Indian consumers. One of the biggest mantras that we ever had, is getting newer and newer, passive and active customer safety features in our cars. That could be the connected SUV we launched in 2019. That could be some of the new-age safety features we launched in the Creta in 2020. It’s coming in a lot of cars starting last year and coming into two more cars this year. But the aim ultimately is safety for all or democratizing safety across all 13 models of Hyundai in India. And I think the inflexion point came on the first of October this year when we took the bold and I think very progressive step of standardizing six airbags on 13 cars, each and every version that will be produced in India after the first of October. Also, at the same time, our flagship sedan the Hyundai Verna got a five-star global ncap safety rating, making it the safest sedan in the country. So, I think safety is one of the most important key buying factors for car consumers in India. Such progressive proactive steps actually give us the right positioning for the consumer to not only consider but also consume our product. So, it’s a good point, marketing came around and made a colloquial, nice campaign around it that not only touched. people from a World Cup point of view, but also ‘6 hai toh safe hai’, if it is six and it is a very simple USP that we have gone across mediums in our large campaign from the first of October.
Indiantelivision.com in conversation with Hyundai Motor India Ltd AVP & vertical head, marketing Virat Khullar.
Edited Excepts:
On conceptualising and strategising this campaign ‘6 hai tho safe hai’
We have actually gone on TV, digital and print, these are the three mediums that we chose on TV. It’s the largest chunk of our media mix that also covers other entertainment and news across the country We are principal partners on KBC and BIGG BOSS. For the ICC World Cup, we have taken CTV because that is a nice niche, premium audience that you can get at with high frequency and good recall. We’ve taken CTV on the ICC World Cup on digital, it is a strong top funnel and a performance running for about 45 days on the first week of October, including some impact takeovers that we’ve done on the print campaign. we have done some interesting strategic placements, we have taken the day after the India match, which is the sports page of the key dailies.
So, when the sports page covers the glorious stuff that India has done the previous night, we’ve got a half page below that says ‘6 Hai tho safe hai” and it’s very interesting. I would not say we have gone above a threshold, but we have gone on a threshold on TG and reached across three mediums and very decent recall coming at our showrooms as we speak. So, this is kind of envisaged result of the campaign making it more topical on cricket but running it across key mediums for us.
Was it that really thought-out strategy key and launched just as the World Cup was started
So, it’s both sides. It was supposed to be launched on the first of October; the World Cup was coming on the fifth of October. So, it was a coincidence that we came to know three months in advance, I would not say I came to know a month in advance. Around that time, we started to basically try to make it as topical as possible. Cricket will last 45 days it will not last beyond that. But in these 14 days, can we have a first-mover advantage and make it a very high recall campaign? So yes, the campaign was definitely strategized to make it as simple as to bring a smile to the consumer’s face and relate to what we are trying to say.
Any chances of making any more made-in-India vehicles for the Indian market
All our cars obviously are produced here, the Hyundai Verna was the first made-in-India product to get a global rating. That’s what happened on the first of October when the five-star adult and child safety occupant rating came for the first time on a Hyundai India-made car. That’s the only difference. But obviously, we have produced and manufactured 13 models from the country for more than 25 years.
On the current post-pandemic automobile market, the types of cars are most popular and are electric vehicles gaining prominence over traditional petrol and diesel cars
So it’s not correct for me to talk about the overall industry but what is important for us is that we’ve got the World Car of the Year 2022 Ionicq 5, which we launched in December last year, and basically brought to the market at the Delhi Motor Show in January 2023 This year we have got a very exciting response, it is the top of the line marquee product for us and the most expensive product in our portfolio, we have got a very strong consumer response, we’ve got a new segment of consumers coming in buying the product.
So, from our portfolio point of view, the Ioniq 5 which is one of our marquee, EV products, also has one of the most advanced features from low technology charging capabilities in less than 20 minutes range above 550 to 600 km. So, these kinds of full electric benefits Hyundai launched with Ioniq 5 in January this year. So, we are very happy with the response that we have got on the right product for India. I would not be able to comment overall on the EV market. But yes, for us the Ioniq 5 stories are a very bright spot by entering the right car at the right time in the Indian market.
On seeing a rise in car buying or vehicle buying post the pandemic
Yes, there is a very strong uptake in the overall industry post-pandemic there is no doubt about that. The market overall remains robust with almost eight to nine percent growth even this year. So, from that point of view, there is a good amount of consumption happening across the industry. Hyundai has also been doing very well on some of its marquee products like the Hyundai Creta, Hyundai Venue and even the Hyundai Verna. So, we are seeing stronger consumer consumption of fully loaded products also. So, things like automatic transmissions things like sunroofs are becoming a much higher percentage of our vehicle sales, which means that the consumer is looking at something beyond basic mobility they are looking at connected cars. We launched the first connected product in the middle of 2019 and they now have more than 4.2 lakh connected cars on the Indian roads which is the largest vehicle park since that time. So that means the adoption of a lot more features is coming in by the New Age Indian consumer, which is a very interesting trend that we are seeing from our product point of view.
On whether TV and digital help you reach a larger audience
Yes, today we are looking at TV helping us reach a larger audience. Some of the reach that is getting delivered by GEC specifically, is a large audience no doubt. But yes, we cannot ignore the ecosystems of CTV we cannot ignore the ecosystem of digital reach. But for us, TV is still the prime medium and we are getting a good resonance and reach coming from our TV buyers.
On your idea of an ideal mix of your marketing spent
We are looking at all our campaigns as being at least TV plus digital. The addition of a print or an outdoor comes depends on the scale of the campaign, but we will definitely have TV plus digital. In the very recent past we have done digital-only launches for the Hyundai Venue, we launched with a, very strong digital-only plan that has also had very decent success when the car was launched. It is a TV plus digital plan.
Digital today in the overall mix for my media is 29 to 30 per cent for this year. That is a strong number because we are still in a very high involvement category. Our spends on digital are very strongly top funnel and a little bit lesser on the bottom funnel. But, it’s a 29 to 30 per cent mix for this year. All plans are TV plus digital because we target different kinds of TGS and different kinds of frequencies on both sides. But it is obviously an integrated plan. But the aim is what will be the kind of property we will take on OTT, CTV and TV is something that is programmed based on the product we are launching, on the budget of the product that we are launching. But yes, it will remain TV plus digital always.
On the ROI on this campaign and reason behind choosing celebrities. So what is it to get more eyeballs into the campaign
I will take the second part of your question first, so from a celebrity point of view, we have brand ambassadors, but the ‘6 hai to safe hai’ campaign did not have brand ambassadors on mainline media. We took the support of Smriti, Jemimah, and Shafali who are the woman cricketers on their social feeds, specifically, but if you see the three TVCs it does not feature our brand ambassadors. We’ve gone strongly with the message and strongly with the topicality of cricket. From an ROI point of view without giving very specific numbers, I can only tell you that the click-throughs that we have got on this campaign or one of the highest. What is important to note is the positive sentiment, we measure positive sentiment through online reputation management. Due to the nature of the action, proactively standardizing safety on all our cars. We have got very good positive sentiment across social platforms. That simply means that the engagement is one of the highest on a corporate campaign we have seen so far.
A. Driving marketing metrics. It is giving me the returns on the campaign objectives you have taken.
B. It is driving conversations in showrooms.
It’s a good full-funnel impact that we see so far. In our highly cluttered market to have a campaign getting a full funnel response is very, very exciting. So yeah, you believe a simple message in a topical environment has given us good returns so far.
As you said safety is been the prime importance for all your vehicles, how does it resonate with your consumers
Safety, as I said in the beginning is one of the key bind factors for cars in India. This proactive announcement made by us over the new HP features on safety we have been launching on our cars actually just adds to the image of the brand in the country. My brand help metrics and my online monitoring tell me that being a safer car manufacturer across the range, democratizing Safety for all is actually adding a very good, positive sheen to the brand as, as I’m speaking right now because we are actually monitoring it on a week-to-week basis. You’re absolutely right, it has been 25 days into the campaign. I think a very strong action taken by the brand, and then the campaign delivering have a very strong reach and engagement to what you wanted to do. So yes, it’s exciting times. We had a very big launch in June and July with the extra new segment and the car is doing very well for us. We had the top-of-the-line, EV coming in January, which has given us some very positive cues on the EV side of things. And with the safety story getting an inflexion point on the first of October. We are in the right space from a consumer mind point of view.
Mumbai: McDonald’s India North and East’s new heart-warming video captures the essence of Diwali with a twist. Titled “Celebrating #ForyourotherDiwali” the film showcases the joy of celebrating the festival of lights in a unique way, with the all-new special Wraps, the perfect on-the-go snacking option.
Talking about the launch of the campaign and the special Wraps, McDonald’s India – North and East managing director Rajeev Ranjan said, “Our festivals are a time of togetherness, laughter & bonding. At McDonald’s India North & East we understand the importance of Feel-good delicious memorable moments created during these occasions. Apart from usual grandeur of lights and Rangolis, the peacefulness of a traditional puja, intimate gathering with family and friends, there are many other unique ways, our customers create times of togetherness and celebrate those moments during Diwali. Our new film built on this insight featuring the launch of value wraps, Available for a limited time only, is calling everyone to embrace their own unique way of celebrating Diwali. We are hopeful of this resonating well with our customers”
Conceptualised by DDB Mudra Group, North, the film opens in a Delhi neighbourhood colony on Diwali night. Two teenage friends arrive on the scene, a McDonald’s bag in their hands, clearly looking for someone. They are being guided by a third friend over the phone towards a basket hanging by a rope. They load the bag in the basket, and it rises towards the building’s roof, being pulled up by their friend. We now see that he is on a special meeting with a girl on terrace. As the couple enjoys their McDonald’s wraps, a tender moment unfolds between them under the velvet sky, punctuated by sparkling fireworks. The perfect setting for an Other Diwali moment celebrated with McDonald’s Value Wraps.
Introduced for a limited period, the special wraps consisting of three different variants, make an excellent selection for anyone seeking a flavoursome snack or meal during the festival season. These festive period wraps would be offered ala-carte and in meals in select McDonald’s outlets in the North and East regions, as well as through Delivery partners, takeout, and drive-thru. The wraps would be Available in three options McAloo Wrap, McEgg Wrap, and Tandoori Chicken Wrap are priced at an attractive price point of Rs 79 & above
Mumbai: Singapore is home to a famously diverse dining culture and nightlife reflective of the city’s multicultural heritage and ceaseless innovation. Over the past year, the Singapore Tourism Board (STB) has been introducing Indian audiences to the island city’s food culture as part of a gastronomical series called ‘Taste Obsession.’ Adding another chapter to the series, STB has partnered with artisanal ice cream parlour, Naturals Now, to launch a limited-edition pandan-infused ice cream sundae from the soul of Singapore to the heart of Mumbai.
The inspiration for the sundae came about as a result of a culinary journey to Singapore undertaken earlier this year by Siddhant Kamath, director, Naturals Ice Cream. Multiple visits to the city’s many fresh produce markets and Singapore’s most prominent ice cream institutions, like Apiary and Birds of Paradise, inspired Siddhant to bring the taste of Singapore’s unique flavours and food-obsessed spirit to India.
Singapore’s culinary scene reflects the city’s culturally diverse roots. From Michelin-star restaurants to street eats, Singapore’s dining landscape offers something for every palate. Pandan is one of the unique and authentic Singaporean ingredients used in local cuisine. Known for its aromatic leaves, the iconic herb has a distinctively sweet fragrance that complements the dish it is infused with. The newly introduced sundae combines pandan with jaggery, a layer of coconut, and a sprinkling of thyme waffle crumbs. Additionally, a topping sauce infused with gula melaka, a particularly nutty, smoky Southeast Asian coconut palm jaggery, creates an iconic Singaporean taste experience for Mumbai foodies. This limited-edition ice cream sundae is available only at Naturals Now in Juhu from 7 November to 31 December 2023.
Mumbai: For over six decades, Paras has embodied purity and trust in the dairy and culinary sectors. Since its inception in 1960, it has gained unwavering customer trust, delivering farm-fresh dairy products that have become household essentials. The “Asli Bharosa Asli Ghee” campaign symbolises a commitment to honesty and purity in a world where values are often sidelined. Beyond enhancing flavors in your favorite dishes, Paras Ghee becomes a versatile addition to your well-being journey, enriching your skin, hair, and overall health with essential nutrients. It supports growth for the young and vitality for the elderly, making every meal a nutritional powerhouse. “Asli Bharosa Asli Ghee” isn’t just marketing; it’s a heartfelt promise of good health for all ages.
Chef Harpal Singh Sokhi, a renowned figure in fine dining, known for his award-winning restaurant “KARIGARI – Handcrafted Bistro” and unwavering commitment to culinary innovation, joined hands with Paras Ghee due to their shared values of authenticity and purity. His deep appreciation for ghee found a natural fit in Paras, a brand associated with sincerity and trust.
Paras Dairy CMO VPS Malik enthusiastically expressed, “I am thrilled to see our brand, Paras, chosen and trusted by Chef Harpal Singh Sokhi. It is a testament to the enduring quality and trust Paras represents in the world of dairy. We are genuinely excited about the remarkable journey ahead, elevating your culinary experiences with Chef Harpal Singh Sokhi’s exceptional culinary expertise.”
In conclusion, Paras Ghee’s enduring legacy of purity and trust aligns seamlessly with Chef Harpal Singh Sokhi’s culinary expertise, forging a potent alliance. The “Asli Bharosa Asli Ghee” campaign embodies shared values, heralding a future of culinary excellence and purity. It’s more than a partnership; it’s a dedicated commitment to delivering superior taste, nourishment, and wholesomeness for all ages.
Mumbai: Imagine a world where technology seamlessly intertwines with fashion, music, and creative culture, transforming ordinary devices into powerful expressions of style. Wear-tech, a thrilling fusion of fashion and technology, empowers individuals to make a style statement while embracing cutting-edge innovation. It’s a realm where utilitarian gadgets become bold expressions of personal style, breaking the mold and defining the future of wearable technology. In this realm of ‘wear-tech,’ one brand stands out as a pioneer and disruptor: Nu Republic.
Indiantelevision.com spoke to Nu Republic founder Ujjwal Sarin on their differentiating aspect, TG that they cater to, and much more…
In 2018, Ujjwal embarked on a remarkable entrepreneurial journey, founding Nu Republic – an Indian lifestyle wear-tech brand that beautifully converges music, fashion, technology, and creative culture. Nu Republic has earned a reputation for crafting cutting-edge wireless audio products, including true wireless earbuds, headphones, speakers, and wearables, designed for disruptors, pioneers, and individuals who defy conformity.
Edited Excerpts:
On the inspiration to start Nu Republic and focus on the intersection of technology and fashion in the consumer electronics industry
At Nu Republic we believe that wear-tech products are worn by people, carried on as an accessory and are born to be stylish & fashionable – not merely functional. Unlike Gen-X, wireless technology is native to Gen-Z, not acquired.
This conviction is at the center of Nu Republic’s mission to convert wearable technology, from black and boring function serving devices as a powerful mode of fashion, disruption and self-expression.
Through our fashion-first design philosophy. We are on a mission to redefine the playing field by making high-style attainable and high-tech affordable.
On seeing Farhan and Shibani Akhtar’s involvement as brand ambassadors shaping Nu Republic’s image and reach in the market
Farhan and Shibani will be the ambassadors of Nu Republic – a brand that shares their unwavering commitment towards disruption and innovation. Farhan Akhtar, a versatile actor, director, and producer, and Shibani Akhtar, an accomplished model, singer, and television host, embody the ethos of Nu Republic & bring their individual expertise, effortless style to this collaboration.
Farhan and Shibani are the OG trailblazers who have inspired us all. Farhan has consistently pushed boundaries and disrupted the Indian film industry with his exceptional talent and revolutionary approach to acting, singing and filmmaking. Shibani, on the other hand, has carved a niche for herself in the world of fashion, music, and entertainment, redefining norms and inspiring individuals through her talent.
Their disruptive mindset, creative brilliance, and their dedication to making a difference align perfectly with our brand’s mission
We will be working closely with Farhan and Shibani and reach a diverse set of new audiences who believe in our mission, our products and align with our brand ethos.
On the differentiating aspect of Nu Republic from other consumer electronics brands; the innovations or features that make your products stand out and the TG that you cater to
In personal audio and electronic industry, brands are locked in a price-driven race, resulting in uniform product aesthetics. Nu Republic breaks the mould, prioritising design innovation while keeping technology at par. This makes us stand out amidst a swathe of brands and deliver trailblazing excitement to our fans the citizens of Nu Republic.
Nu Republic’s target audience is a fusion of tech-savvy fashionistas who relish style experimentation. With design-centric products that defy the ordinary, Nu Republic redefines technology as a fashion statement, appealing primarily to millennials and Gen Z.
On the special promotions or plans that Nu Republic has in store for its customers to celebrate the ongoing festive season with your smart tech products
Nu Republic has a massive launch plan this festive season. We have introduced a range of #5 head-turning products for our fans which will redefine their style.
These products include the Transform-X, award winning True Wireless Earphones with head-turning design, Epic ANC Ture Wireless Earphones with Active Noise Cancellation, and Motorhead Series watches with built-in Gyro Sensors and a 360^-rotating dial.
On some insights into the design process and the role aesthetics play in your product development
At the heart of our product design philosophy are three cornerstones:
● Design – Reject mediocrity, our products boast unique design traits that capture attention and ignite conversations and stoke emotion.
● Technology –For us “tech” in wear-tech is nothing more than an enabler, and not an end. In our world only when head-turning design is combined technology, does the technology really become worthwhile and meaningful.
● Emotion: we know your life is fast-paced – all we do is add some features to it that give you more control, comfort and long-lasting use to make your life easier. our philosophies to combine sophistication with speed, and agility with fun. this makes us funky and yet a class apart.
On Nu Republic’s future expansion plans
To march forward on our mission, we will continue to innovate design-centric products that enable people to embrace technology as an extension of their personality.
From an availability perspective – Nu Republic’s street cred has grown and has earned us a dominant place on store shelves and e-commerce marketplaces. Our products are widely available across leading e-commerce marketplaces & retail stores. We will continue to expand deeper and make our products widely available to more customers across India. We are also expanding to other countries and will unveil the plans soon.
Mumbai: Nykaa has announced its financial results for the quarter ended September 2023 on 6 November. The company reported a net profit of Rs 7.8 crore for the quarter under review, a 50 per cent rise from the year-ago period. Nykaa reported a net profit of Rs 5.42 crore in the June quarter.
The growth was driven by the e-commerce’s beauty and personal care (BPC) business.
Revenue from operations climbed 22 per cent to Rs 1,507 crore for the quarter under review, from Rs 1,230.82 crore a year ago. Nykaa noted that the revenue rose in the quarter despite the delay in the festive season as compared to the previous year.
Nykaa noted that the physical retail business continued to expand post-COVID on the back of 13 new stores launched in the quarter, taking the total number of stores to 165 as of 30 September 2023. The retail business now constitutes 8 per cent of the overall beauty and personal care gross merchandise value. Nykaa’s brands in beauty experienced Net Sales Value growth of close to 21 per cent year-on-year.
Nykaa also reported that the consolidated revenue from operations from its fashion business stood at Rs 130.5 crore in Q2FY24, marking an on-year growth of 28 per cent.
The shares of the company also ended 5 per cent higher on 6 November, ahead of the announcement of its quarterly numbers.
Mumbai: Wardwizard Foods and Beverages Ltd, a prominent player in the food and beverage industry, will make a significant appearance at World Food India 2023. The event begins on 3 November and continues until 5 November at Pragati Maidan, Delhi. The company is showcasing its offerings at Stall No. Hall 5 – E14.
World Food India 2023 is a gateway to the Indian food economy, facilitating partnerships between Indian and foreign investors. Showcasing at the event, Wardwizard Foods and Beverages Limited brings a significant change to its product strategy by classification of its two distinct brand names for its extensive product portfolio. As of this announcement, all retail products will proudly bear the brand name “QuikShef,” while the HORECA (Hotel, Restaurant, and Catering) range will shine under the banner of “Snack Buddy.”
The company’s participation in World Food India 2023 underscores its commitment to cater to diverse customer segments, deliver exceptional culinary experiences and its forward-thinking approach to branding. The company welcomes B2B and export-focused visitors to explore its comprehensive range of products, complete with a fully equipped kitchen set up for guests to sample the culinary creations crafted by expert professionals.
Wardwizard Foods and Beverages Ltd. chairperson and managing director Sheetal Bhalerao shared her enthusiasm, stating, “We are pleased to be a part of World Food India 2023 and introduce our revamped product classification strategy. By clearly distinguishing our retail and HORECA product ranges, we aim to offer our customers greater clarity and a more tailored experience. We eagerly anticipate demonstrating our commitment to delivering high-quality and innovative food solutions that cater to the ever-evolving demands of consumers.”
At the Expo, Wardwizard Foods and Beverages will proudly display the extensive QuikShef retail range, which encompasses a variety of offerings, including Ready-to-Eat (RTE) meals, Frozen Products, spices and a delectable assortment of Sauces. Additionally, the Snack Buddy HORECA Range will also be prominently featured, adding culinary excitement and flair to the event.
Furthermore, the company has recently enriched its product portfolio with the launch of a new spice range, thoughtfully timed to blend well with the festive season of Navratri. This range is designed to cater to the distinct requirements and tastes of both culinary professionals and home cooks. This expansion underscores the company’s unwavering dedication to delivering innovative and top-quality products to the industry, with a mission to enhance the overall dining experience.
