ITV

Category: Brands

  • Customers receive HOP Electric Mobility’s e-2Ws with open arms

    Customers receive HOP Electric Mobility’s e-2Ws with open arms

    Mumbai: HOP Electric Mobility, a leading electric two-wheeler manufacturing brand, on the auspicious occasion of Dhanteras and Diwali express gratitude to discerning customers who have exhibited encouraging response to the company’s festival season dhamaka of special offers/ discounts during this period. Enthusiastic buyers received their HOP Electric e-2Wheelers – LEO and LYF scooters (high-speed and low-speed variants), and OXO high-speed e-motorcycles with open arms, as 1 EV was delivered every 2-minutes to customers on the festive days during the working hours, taking total sales to more than 500 vehicles.

    HOP Electric Mobility founder & CEO Ketan Mehta said, “The festive season has proved to be a turning point for the electric vehicles’ segment, which continued the momentum from previous month when more than 71,000 electric two-wheelers were sold, according to Govt. estimates. The season presented a unique opportunity for people to join the green-mobility bandwagon, while also taking advantage of these incredible deals. We thank our customers, who expressed their trust in our brand vehicles and aligned with a common goal to contribute to a sustainable future for our planet.”

    HOP Electric e-scooters were available for as low as Rs 69,000, and the deals got even better with their monthly EMI options – the LYF model for just Rs 1,899 per month, and the LEO for Rs 2,199 per month; while the high-speed e-motorcycle OXO for Rs 3,499 per month. These offers also come with a 0% down payment, benefits of up to Rs 5,100, and flexible EMIs. 

    HOP e-vehicle solutions are the result of extensive research & development and engineering efforts. In their connected stack named ‘HOP Nuron’ for OXO – the high-speed electric motorcycle, customers have dedicated support features in the application. They can call an RSA, book a service, or find a charging station /service station in the ‘Nuron Mobile App’. HOP Nuron connected platform also enables the company to run a remote diagnosis and over-the-air support. Upgraded HOP OXO with top speed of 95 kms/h prices start at Rs. 1.33 lakh ex-showroom onwards.

    The e-scooters boast distinctive features that set them apart from other electric two-wheelers. These include an impressive range of up to 125 km, a robust 72V architecture, high-performance motors capable of tackling steep slopes with a loading capacity of 180 kg for both HOP LEO and LYF models, a spacious 19.5-liter boot, connectivity features such as Internet, GPS, and a mobile app, and much more. HOP LEO e-scooter comes in High-Speed registered and low-speed non-registered variants priced at Rs. 96,000/- and Rs. 83,250/-; while HOP LYF comes in low-speed non-registered – priced at Rs. 70,875/-.  

    Additionally, HOP LEO and HOP LYF offer premium features like park assist, a reverse gear with a speed of up to 5 kmph, a side stand sensor, three ride modes including a reserve mode, an LED console, dual disc brakes, USB charging, a remote key, and security features like an anti-theft alarm and anti-theft wheel lock.

     

  • Whimsical wonders: Brands celebrate Children’s Day with delight

    Whimsical wonders: Brands celebrate Children’s Day with delight

    Mumbai: Celebrate the spirit of innocence and imagination on Children’s Day! Here’s how leading brands at GOZOOP Group, leverage the Children’s Day.  

    Tim Hortons India

    Ashwin Sheth Group Ltd

    DBS Bank India

    Smart Commerce By Amazon

     

  • French Essence joins India International Trade Fair

    French Essence joins India International Trade Fair

    Mumbai: French Essence is a premium lifestyle brand who is known for its aromatic and luxurious fragrance. The brand is proud to announce its participation in the upcoming India International Trade Fair. This prestigious event is scheduled to take place on the 14 to 27 November, from 10:00 am to 7:30 pm, at the India Trade Fair in Pragati Maidan, New Delhi. This sophisticated brand has launched two stunning hampers named ‘French Essence Luxury Bleu Perfume & Deodorant Gift Set for Men’ and ‘French Essence Luxury Aura Perfume & Deodorant Gift Set for Women’. These stunning gift hampers are designed to captivate the discerning tastes of both men and women.

    These exclusive hampers are set to be available at the India International Trade Fair at Hall No. 12-05 and Hall No. 12 at Pragati Maidan, New Delhi. These gift baskets perfectly capture French Essence’s commitment to providing unique and memorable options for each selective person.

    French Essence’s chief marketing officer (CMO), Nidhi Gupta expressed her excitement by saying, “We are thrilled to be a part of the India International Trade Fair, one of the most significant platforms for showcasing our brand’s excellence in luxury lifestyle products. With our curated gifting hampers for both men and women, we aim to provide visitors with a glimpse of the elegance, quality, and craftsmanship that French Essence is known for.”

    The India International Trade Fair, held annually at Pragati Maidan, New Delhi, is a highly anticipated event that brings together businesses, entrepreneurs, and consumers from around the world. The fair serves as a crucial platform for networking, promoting brand awareness, and exploring opportunities for growth and collaboration. And the agenda of the event aligns perfectly with the objective of French Essence. The brand seeks to establish a stronger presence in the Indian market and expand its network of clientele. This trade fair represents an exciting opportunity for French Essence to connect with a diverse audience that appreciates the artistry, elegance, and timeless appeal of their products.

  • Shine bright together: Brands join the Diwali festivities

    Shine bright together: Brands join the Diwali festivities

    Mumbai: As we rejoice in the splendid festival of lights, prosperity, and joy, discover how the prominent brands within the GOZOOP Group embraced the occasion to celebrate Diwali 2023.

    DBS Bank India

     

     

    BN Group India

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by BN Group (@thebngroup)

     

     

  • Global Skincare sensation CeraVe debuts in India

    Global Skincare sensation CeraVe debuts in India

    Mumbai: L’Oréal Dermatological Beauty recently unveiled its first brand – CeraVe, the #1 dermatologist-recommended skincare brand in the US*, in India.

    To support the launch and amplify its core proposition, the brand hosted ‘Skin Barrier Science – A Dermatological Summit’ in Mumbai, with key dermatologists, experts, and partners coming together from all over India and the world to highlight the importance of providing patients with access to dermatologically recommended skincare solutions in India.

    Speaking at the launch event, L’Oréal India L’Oréal Dermatological Beauty – director Rami Itani said, “We are excited to launch the L’Oréal Dermatological Beauty division in India, starting with CeraVe, one of the most trusted skincare brands globally. According to a study conducted by the Indian Ministry of Health & Family Welfare, we deducted that India has one of the lowest ratios of dermatologists to consumers in the world, and we believe that consumers deserve to have access to dermatological solutions that are effective and safe. We observed an increasing demand among consumers for skincare that is backed by science and recommended by healthcare professionals. With this launch, we aim to bridge this gap and meet the needs of our consumers, by providing access to expert dermatological care and effective skincare solutions.”

    CeraVe’s unique formula has been developed with dermatologists and contains three essential ceramides that restore the skin’s natural barrier, leveraging MVE (Multivesicular Emulsion) technology, an exclusive delivery system that provides long-lasting hydration. CeraVe has a comprehensive portfolio from gentle cleansers to moisturizers and specialized treatments, which offer clinically proven solutions that cater to various skin concerns. CeraVe’s efficacy is clinically proven on Indian skin as the moisturizing cream has been tested on mild to moderate cases of atopic dermatitis as well.  

    A special feature of the event was an educational experience zone, led by Dr. Namita Misra, head, Omics Teams for Exposome Advanced Research, L’Oréal France, who shared the science and research that goes into CeraVe, both globally and in India. A futuristic take on the event was the presence of Dr. Muneeb Shah in holographic real-time interactive form. Dr. Shah is a globally renowned US-based dermatologist known on social media as doctorly. He provided a masterclass taking the attendees through his experience and social media tips to bring the voice and expertise of dermatologists closer to consumers.

    Leading international dermatologist, Dr. Giuseppe Micali coming from Italy, spoke about the importance of Skin Barrier Science and the role of Ceramides in the restoration of the skin barrier and improvement in skin quality.  Senior Indian dermatologist Dr. Neena Khanna who was the head of the dermatology department at AIIMS hospital in Delhi shared the results of a local clinical trial that was done in India to prove CeraVe’s efficacy on Indian skin. A panel discussion was held to better understand skin conditions prevalent in India and the role of ceramides in protecting the skin barrier and improving overall skin health.

    CeraVe is available in dermatology clinics, chemist stores, e-pharmacies, and on Nykaa under the dermatological banner.

    * In the United States, Source : IQVIA, Provoice Survey, Rolling 12 months data as of November 2022 including 38 Skin categories. ^Clinical Test on 120 Indian Consumers, June 2023. Tested on Indian Skin with Moisturizing Cream.

  • Razorpay unveils inspiring brand film ‘Believe’ on National Entrepreneurs Day

    Razorpay unveils inspiring brand film ‘Believe’ on National Entrepreneurs Day

    Mumbai: Reiterating its commitment to supporting and celebrating the entrepreneurial spirit of founders, Razorpay, India’s Leading Omnichannel Payments, and Banking Platform for Businesses, has launched its new brand film, ‘Believe’. Launched on National Entrepreneurs Day, the film is an ode to the spirit of self-belief and conviction entrepreneurs showcase throughout their journeys.

    The film aims to highlight that while everyone celebrates the success of these trailblazers and game-changers who have put the nation on top of the startup table globally today, very few focus on the nuances of their journeys which play a crucial role in their victories. Having partnered with Footloose Films to conceptualize and co-create the film, Razorpay has vividly captured the story of every founder’s journey in under three minutes, encapsulating their triumphs, and challenges throughout, from starting with that simple idea, and relentlessly braving through all possible odds till the end.

    Launched on Razorpay’s social media platforms – Youtube, LinkedIn, Twitter & Instagram, the film brings this message alive through the lens of a successful founder who after five years of starting his company, gives in a moment of retrospection and reminisces about his journey – one filled with big challenges and equally big successes. He reflects on his founding journey of how it all began, right from quitting a high-paying job and comfortable lifestyle to having nothing but a vision and conviction, from being a CEO to a receptionist, from pitching his idea to others to sometimes having to convince even himself, from moments of solidarity with his supporters to moments of deafening solitariness – he reflects on everything that’s brought him to this moment of success and realizes that the one thing that kept him going was his – Belief.

    Commenting on the launch of the brand film, Razorpay VP of marketing Apuarv Sethi said, “With this brand film, we are pumped up to drive home the message that entrepreneurial spirit must be celebrated, appreciated, and supported, not limited to just their successes. At Razorpay, we have consistently prioritized our mission of empowering founders and facilitating their success by proactively identifying their challenges and pioneering innovative solutions well ahead of the industry curve. Having experienced the entrepreneurial journey firsthand, we deeply understand the hardships and obstacles founders frequently encounter. This film, therefore, reiterates our vision that no founder will ever have to walk this journey alone.

    He added, “India, being home to the third largest startup ecosystem in the world, is a true testament to the mindset and purpose-driven outlook that our entrepreneurs have brought about. From curating swift and seamless money movement outlets across borders to providing robust capital support, Razorpay has been walking along as a trusted payments partner with these entrepreneurs, supporting & championing them in their journey.”

    Directed by Ishaan Gaur, and Indrasish Mukharjee, the entire film is a vivid montage of instances and moments filled with ups and downs, curveballs, and swift wins peppered with what seem like endless failures, that not only strike a chord with young founders and seasoned ones, but are relatable to any and every founder.

    “Razorpay is rooted in its belief to enable and empower entrepreneurs and we are extremely proud of how the same spirit has been translated in this brand film. We would like to describe this film as ‘Behind the scenes with Razorpay’. With this piece, we wanted to give a heartfelt shout-out to the entrepreneur community. Strip away the glamour and the numbers and take a look at what goes on behind the curtains, all the ups and downs, the stellar human stories behind these giant names and achievements. And we felt if someone could do justice to this story, it would be us”, said  Footloose Films creative director  Indrasish Mukherjee.

    Razorpay empowers businesses of all sizes with its comprehensive and expansive product portfolio, right from offering PG services to POS Solutions, Business Banking, Rize Community, Payroll solutions, and more, seamlessly helping founders outgrow the ordinary. By constantly shouldering businesses, Razorpay has remained true to its core value of serving the startup ecosystem in India. This film comes after the widely successful campaign of Razorpay ‘Imagined By AI’ showcasing 45 founders in 45 days and narrating their stories through AI.

  • Soha Ali Khan puts an end to festive FOMO with a luxurious Behrouz Biryani feast

    Soha Ali Khan puts an end to festive FOMO with a luxurious Behrouz Biryani feast

    Mumbai: Rebel Foods, the world’s largest internet restaurant company’s homegrown brand Behrouz Biryani has announced its collaboration with actress and content creator, Soha Ali Khan for its Diwali campaign FOMO – Fear of missing out. With this campaign, Behrouz Biryani aims to transform the FOMO sentiment into joyful celebrations by sharing insights into the collective curiosity about celebrity revelry. Under this, Behrouz is providing an enchanting insight into the luxurious Diwali festivities hosted at the Pataudi residence.

    To embrace the royal lineage, Soha Ali Khan extends a royal invitation to celebrate the Diwali feast with Behrouz Biryani; turning the desire for an extraordinary experience into a doorstep-delivered celebration. With a commitment to delivering a seamless and comprehensive Diwali experience, the collaboration will ensure that no aspect of the festive splendour is overlooked, promising an immersive and unparalleled celebration accessible to all.

     

  • Kriti Sanon launches Hyphen Lip Balm Line at Nykaaland beauty extravaganza

    Kriti Sanon launches Hyphen Lip Balm Line at Nykaaland beauty extravaganza

    Mumbai: Hyphen, the visionary skincare brand, celebrated a groundbreaking moment as Kriti Sanon launched their most awaited product range – The VIP Lip Balms. After the launch, the first reveal of the lip balms was done at the star-studded Nykaaland. The event showcased a unique blend of entertainment, beauty, and skincare, with activities such as customer engagement, influencer participation, and a dedicated booth, all hosted by Hyphen.

    At the grand Nykaaland event, which brought the online beauty world into the physical realm, Kriti Sanon personally unveiled the Hyphen Lip Balm range. Nykaaland, an extravagant offline event, offered the perfect stage for the official reveal. The event stood as a testament to the brand’s commitment to delivering high-quality, effective, and affordable skincare solutions, responding to the passionate demands of its cherished customers.

    Hyphen’s new Lip Balm range includes the Vitamin-Infused Peptide Lip Balm – Vanilla, designed for all skin types. This product offers deep, long-lasting hydration, lip smoothening, and moisture barrier repair. It harnesses the power of Peptides, Vitamin E, Linoleic Acid, Squalane, and Shea Butter to create a nourishing blend that keeps lips soft and supple. Priced at Rs 349 for a 10g quantity, it can be applied as needed throughout the day.

    Additionally, the Vitamin-Infused Peptide Lip Balm – Peach mirrors these benefits, providing the same hydrating, smoothening, and moisture barrier repair advantages. This product, too, is priced at Rs 349 for a 10g quantity, allowing you to enjoy soft, supple lips whenever you like.

    For those seeking lip protection from the sun, Hyphen offers the All I Need LipScreen – SPF 30, Fragrance & Flavor Free. Suitable for all skin types, this product combines lip moisturization and sun protection. With key ingredients like Vitamin C, Vitamin E, Kojic acid, and Avocado Oil, enriched with Pomegranate Oil, it’s available for Rs 399 for a 10g quantity and should be applied as needed throughout the day.

    Kriti Sanon, in her role as chief customer officer, expressed, “As the chief customer officer, I had been reading a lot of comments and DMs asking us to create good lip balms. Honestly, lip balms have always been an essential part of my life and my skincare routine. Today I’m proud and thrilled to introduce Hyphen’s intensely hydrating lip balms, created on popular demand to give you the juiciest, glossiest hydrated lips. We’ve hyphenated powerful ingredients from nature and science to create our lip balm range, packed with vitamins, peptides, and a lot more goodness. I hope our VIP Lip Balms and the All I Need LipScreen make you smile brighter and pout better!”

    The Nykaaland launch event was a true reflection of Hyphen’s commitment to innovative solutions that enhance everyday skincare routines. The Hyphen Lip Balm line is now available for purchase on the official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart. It delivers the perfect blend of science and nature for all your lip care needs.

  • Spykar celebrates the spirit of Diwali: A festival of togetherness and style

    Spykar celebrates the spirit of Diwali: A festival of togetherness and style

    Mumbai: Spykar, the leading casual denim wear brand, is thrilled to announce the release of a heart-warming Diwali video, capturing the essence of the upcoming festival and the spirit of togetherness it brings. As a homegrown brand that has become a household name, Spykar is excited to be a part of the joyous celebrations that Diwali represents.

    In the latest expression of joy, Spykar shares how Diwali is not just a festival but a time to come together, celebrate with loved ones, and create lasting memories. Spykar, known for its casual and comfortable denim wear, highlights the significance of dressing up in all-new clothes during this festive season. Spykar brings to life the magic of Diwali as family members exchange gifts, with Spykar clothing at the center of it all. Witnessing the delight on the faces of loved ones as they unwrap the stylish, casual denim wear from Spykar, adding a touch of fashion to the festive season. Diwali is not just about lights; it’s about the radiant smiles that Spykar aims to evoke.

    Diwali, also known as the Festival of Lights, is a time when families gather, homes are adorned with diyas and lights, and love and laughter fill the air. Spykar recognizes the importance of these moments and aims to be a part of the everyday happiness that Diwali brings.

    Spykar CEO Sanjay Vakharia said that Diwali is a time for creating lasting memories with loved ones, and Spykar is here to be a part of those cherished moments. Our video captures the joy of gifting and dressing up in new clothes, showcasing how Spykar becomes an integral part of your celebrations. We are more than just a brand we are a companion in your journey of happiness.

    The video beautifully encapsulates the sentiment of family bonds and the joy of giving, with Spykar adding a fashionable touch to these special moments. As the festive season approaches, Spykar invites you to embrace the spirit of Diwali with style, creating memories that last a lifetime.

    Embed link: https://www.instagram.com/reel/CzahYiaCl2o/?igshid=MWJpaWVxbHJucGphbg== 

  • Mother’s Recipe and actress Shweta Tripathi collaborate to spread Fun and Festivity this Diwali

    Mother’s Recipe and actress Shweta Tripathi collaborate to spread Fun and Festivity this Diwali

    Mumbai:  Diwali represents a time of joyous celebration, heartfelt togetherness and the creation of cherished memories with loved ones. Recognising the pivotal role of women in fostering the spirit of togetherness during Diwali, Mother’s Recipe, a renowned brand known for its delectable and traditional flavors, is thrilled to announce its collaboration with actress Shweta Tripathi for a unique #TyohaarApneAndaazMein campaign. As the name of the campaign suggests – it is about how each one is celebrating their Diwali in their own unique style and how Mother’s Recipe is adding to the festive fervor.

    The collaboration between Mother’s Recipe and Shweta Tripathi seeks to encapsulate the essence of Diwali from a woman’s perspective, highlighting the significance of the festival as a time for nurturing familial bonds, spreading joy, creating a vibrant atmosphere filled with laughter and love and of course lots of good food. As families come together to revel in the warmth of the festive season, the ‘Diwali Shayaris’ campaign aims to capture the heartwarming moments shared during this special time.

    The Instagram reel for #TyohaarApneAndaazMein is based on Ms. Shweta celebrating her Diwali with a twist of taste, celebrating Diwali in her own style. The campaign, inspired by the spirit of togetherness and the vibrancy of the festival, brings forth a series of ‘Diwali Shayaris’ that infuse a playful and quirky twist to the traditional celebrations, resonating with the joyful essence of both the brand and the esteemed actress. The video features a wide range of Mother’s Recipe products like Chutneys, Papad, Pickles and Ready to Cook spice mixes, which are a true celebration of Indian cuisine and home cooked food.

    Commenting on the campaign, Ms. Sanjana Desai, Executive Director of Mother’s Recipe, “Diwali holds a special place in the hearts of every Indian, especially for women, as we celebrate it with food, family & festivity. Through our collaboration with the talented Shweta Tripathi, we aim to capture the essence of Diwali in a way that resonates with the heart and soul of our consumers.”