ITV

Category: Brands

  • TAM report: Britannia Industries and Nestle India entered the top 10 list during Jul-Sept’23

    TAM report: Britannia Industries and Nestle India entered the top 10 list during Jul-Sept’23

    Mumbai: TAM AdEx has released a quarterly report on television advertising for Jul – Sep’23.

    Ad volumes on television advertising witnessed growth of five per cent in Apr-Jun’23 and one per cent growth in Jul-Sep’23 compared to Jan-Mar’23. Also, Jul-Sept’23 observed a degrowth of four per cent in TV ad volumes compared to Jul-Sep’22.

    Food & beverages retained its top position compared to Apr-Jun’23; the auto sector observed a positive rank shift. Banking/finance/investment entered the top 10 list of sectors during Jul-Sep’23 compared to Apr-Jun’23. The top 10 sectors together added 89 per cent share of ad volumes in Jul-Sep’23.

    The top 10 categories collectively added 33 per cent share of ad volumes on television advertising during Jul-Sep’23. During Jul-Sep’23, biscuits, tea and mosquito repellents were the new entrants in the top 10 list of categories compared to Apr-Jun’23. Washing powder/liquids, milk beverages, and shampoos observed a positive rank shift in Jul-Sep’23 compared to Apr-Jun’23.

    Hindustan Unilever and Reckitt Benckiser (India) retained their first and second positions during Q’1, Q’2 and Q’3 of Y 2023. During Jul-Sep’23, the top 10 advertisers contributed 49 per cent share of ad volumes on TV advertising. Britannia Industries and Nestle India entered the top 10 list during Jul-Sept’23 and secured ninth and tenth positions compared to their 14th and 13th positions respectively in Apr-Jun’23.

    In Jul-Sep’23, the top 10 brands together accounted for 10 per cent share of ad volumes on television advertising. Out of the top 10 brands present in Jul-Sep’23, five of them belonged to Reckitt Benckiser (India) and four belonged to Hindustan Unilever. Also, five of the top 10 brands belonged to personal care/personal hygiene sector during Jul-Sep’23.

    Milk beverages saw highest increase in ad volumes resulting in 30 per cent growth during Jul-Sep’23 compared to Apr-Jun’23 followed by ecom-online shopping with 76 per cent growth.

    Compared to Jan-Mar’23, GEC and movies genre witnessed minor rise in percentage share of ad volumes in Jul-Sep’23. Whereas, news and kids genre’s share was maintained throughout all three quarters. The top five genre together contributed more than 90 per cent share of ad volumes in each of the Q’1, Q’2 and Q’3 of Y 2023.

  • HunyHuny enters Rajasthan with grand opening of its newest store in Pink City

    HunyHuny enters Rajasthan with grand opening of its newest store in Pink City

    Mumbai: HunyHuny, a leading name in the world of premium baby and maternity products, proudly announced its entry into Rajasthan with the inauguration of its latest store in Pink city at the Mall of Jaipur. This strategic expansion is a testament to HunyHuny’s unwavering commitment to providing families across India with unparalleled access to an extensive range of high-quality baby furniture, baby transport, baby clothing and many more.

    The grand opening event, which marked the brand’s first foray into the vibrant state of Rajasthan. The event showcased the brand’s dedication to becoming a comprehensive destination for families seeking the best for their little ones.

    HunyHuny franchise owner Himanshu Tambi expressed his enthusiasm about the expansion, stating, “Our mission at HunyHuny has always been to provide parents with the best for their little ones, and this new store at the Mall of Jaipur will allow us to extend our reach and share the joy of parenthood with even more families.”

    He further added, “As we witness the rise in the population of working women, particularly in an emerging country like India, we recognize the immense potential in the baby and maternity products sector.

    HunyHuny, with its roots in online retail, has experienced remarkable growth over the past three years, successfully transitioning its presence to offline stores across the country. This expansion is not only a testament to the brand’s success but also an invitation to aspiring business owners to be part of a thriving venture dedicated to serving families with the best in baby and maternity products.

    HunyHuny business operations head Shrikanth Komarla, shared his insights on the brand’s vision, stating, “HunyHuny’s vision has always been to provide parents with a range of premium, handpicked products such as baby cots, baby cribs, baby strollers, baby prams, baby clothings that embody safety, style, and comfort. From elegant baby furniture that elevates your nursery to adorable baby wear that exudes charm, we have consistently delighted parents and parents-to-be.”

    HunyHuny director Madhurima Rungta shared insights into the brand’s future plans, stating, “We are excited to announce our next two store openings at Ahmedabad and Noida as part of our strategic expansion. This year alone, we have successfully opened 8 number of stores, with plans to open 25 more by next year. Our focus is not just on quantity but on providing a diverse range of sustainable and smart baby furniture & baby transport supporting the growing demand for environmentally-friendly solutions in parenting products. Experience the love at HunyHuny’s newest store in Jaipur, where motherhood meets perfection.”

    Jaipur, renowned for its progressive marketplace, has emerged as an ideal location for HunyHuny’s latest store. The city’s forward-thinking approach aligns seamlessly with the brand’s vision of making high-quality baby cots & strollers accessible to families across the nation. As HunyHuny establishes its presence in Jaipur, the brand anticipates contributing to the city’s growth as a hub for premium parenting products. HunyHuny looks forward to becoming an integral part of Jaipur’s dynamic landscape, offering a diverse range of top-tier baby products for families in the region.

    The Jaipur store, in addition to the recent opening in Pune, marks only the beginning of HunyHuny’s aggressive expansion plans. The brand is set to launch more stores across prominent malls in Noida, Ahmedabad, and Bangalore which includes various high street markets later this year, solidifying its presence as a go-to destination for families seeking the best in baby cots, baby cribs, baby strollers, baby prams and a lot more products.

    HunyHuny, as part of its expansion strategy, is also providing business opportunities for investors, young entrepreneurs, and mompreneurs. The brand envisions not only becoming a household name for premium baby products but also contributing to local economies by generating job opportunities.

  • Joy Personal Care onboards Sushant Divgikar for their flagship product

    Joy Personal Care onboards Sushant Divgikar for their flagship product

    Mumbai:  Joy Personal Care, a first-generation home-grown personal care brand from the aegis of RSH Global announced Sushant Divgikar as a brand ambassador for its flagship winter product Honey & Almond Body Lotion. As a part of this announcement, the brand also unveiled a digital video commercial that wholeheartedly embraces equality, transcending gender boundaries and challenging conventional beauty norms, while emphasizes the brand’s core of ‘Beautiful by Nature’. Sushant Divgikar, a renowned actor/ singer/ performer/model who identifies as a Trans person will be featured in the DVC, supporting the LGBTQ community.

    With this campaign, Joy Personal Care highlights a message of openness and variety within the realm of beauty. It emphasises that authentic beauty extends beyond societal expectations and gender norms. The DVC presents the Joy Honey and Almond Nourishing Body Lotion, emphasising on its role in nurturing the skin. Honey and almonds have held a prominent place in Indian culture due to their nourishing properties. Even with the emergence of trendy Western ingredients, they continue to maintain their significance for the people of India. This DVC will be amplified on leading digital platforms and social media channels along with influencer marketing activity ensuring that its message reaches a wide and diverse audience.

    Speaking about this association RSH Global chairman Sunil Agarwal said, “The winter season is of utmost importance to every personal care company, and for our flagship product, Honey & Almond body lotion, this season becomes even more prominent.Honey and almonds body lotion have proven their enduring relevance, standing the test of time and maintaining their popularity alongside modern specialized skincare routines. And for this flagship product, we really wanted to showcase unique perspective with having partnership with Sushant, which not only signifies our dedication to support transgender community, but also breaks the preconceived notion towards beauty. At Joy Personal Care, with this campaign, we aim to make quality skincare accessible to everyone, regardless of their background or identity.”

    RSH Global chief marketing officer Poulomi Roy added “Bringing Sushant Divgikar on board aligns perfectly with our core thought of inclusivity, where the key focus is to emphasize that skincare is accessible to all individuals, regardless of their identity. The DVC encompasses inclusivity and breaks the preconceived notion, further reshaping our perspective on beauty by welcoming everyone and transforming the way we think about it. And we hope this campaign resonates with the idea that skincare don’t differentiate between genders, colour, body size or shape and that it is deeply ingrained with the idea of embracing each individual. Now is the opportune moment for a mass brand to embrace the responsibility of representing the transgender community in the personal care space. We recognize that the moment has arrived for each of us to collectively champion the integration of the trans-community into the fabric of the mainstream narrative. In our country, advertisements and brands have perpetuated stereotypical beauty standards for years. Therefore, there is an imperative for advertisers to make a conscious choice and embrace inclusivity.”

    Sushant Divgikar, said, “I am absolutely delighted to partner with JOY Personal Care in encouraging the message that beauty knows no boundaries through this DVC. This collaboration represents a significant stride in ensuring visibility and recognition for people irrespective of their gender, while the DVC actively works on reducing the stigmatization and stereotypes associated with our community. It instils hope in our hearts and is an honour to represent a brand that cherishes diversity and self-expression.”

  • 33K Participants from 18 countries advance to the Unstop World Cup Final

    33K Participants from 18 countries advance to the Unstop World Cup Final

    Mumbai: Unstop, the community engagement and hiring platform for students and graduates, has announced the finalists of its ‘World’s Biggest Cricket Quiz Festival’.

    1   The quiz saw a total of 33,000 participants hailing from 18 countries, primarily India, the United States, and Bangladesh, vying for the prize pool of Rs 4,00,000.

    2   Unstop conducted 45 daily quizzes throughout the tournament, with six questions for every player to ace.

    3   The grand finale of the Unstop World Cup Cricket Quiz Festival will be conducted on 18 November,  a day prior to the finale of the 2023 ICC Men’s Cricket World Cup.

    4   The top six are Tushar Kanda from NIT Karnataka, Surathkal; Madhav Kedia; Pradhyumna R from PES University, Bengaluru; Preetham Upadhyay from Barclays; Abhishikth Boda from IIT, Sri City; and Saswata Panigrahi, an alumnus of IIM Ahmedabad.

       The winner of the Grand Finale shall be crowned the World Cricket Quiz Champion and will take home a prize money of Rs 1,00,000, while the runner-ups receive Rs 50,000 and Rs 30,000 each. There are cash prizes for all other finalists along with Amazon Vouchers, a subscription to OTT Play for the top 100 players. All participants receive a subscription to Unstop Pro.

    The finale will see Arun Lal, ex Indian cricketer and commentator, and Sresth Shah, editor, and journalist at ESPNcricinfo, as celebrity guest quiz masters posing questions to the finalists.

    Unstop founder and CEO Ankit Aggarwal said, “Cricket is one game that brings together millions and we’ve been cheering for #Unstoppable Team India since day 1. This quiz was indeed a wonderful experience of giving our community of young talent a digital playground to showcase their best shots!”

    Unstop VP marketing & growth Alekhya Chakrabarty added, “We felt it is natural to combine quizzing with the cricket world cup to come up with this competition for our community.  The quiz saw stellar participation and I’m glad all participants could connect with their inner fan through it. Super excited for both the finals on 18 & 19 November.”

    Reflecting on the experience, one of the finalists, Preetham Upadhyay said, “I used to look forward to the Unstop Cricket quiz at 6 PM, as much as the actual matches at 2 PM, and this had become a daily ritual over the last month all through the world cup. It was overall a fun and challenging experience as questions and scoring evolved through the festival.”

    Tune in to watch the finale on 18 November at 4:30 PM on www.unstop.com and their Youtube channel Unstop_World. An exciting day when they’ll be playing the final innings with the top 6 and announcing the winners to present them with their much-deserved rewards!  

  • Talented captures raw moments in John Jacobs’ latest collection

    Talented captures raw moments in John Jacobs’ latest collection

    Mumbai: John Jacobs, a contemporary eye-fashion brand, known for weaving impactful narratives, is all set to release its first-ever brand film. Conceptualised by Talented Agency, directed by Bosco Bhandarkar, and produced by Puff Productions, this high fashion film aims to target a pull at your heartstrings, while it treats the viewer as the intelligent viewer they are.

    Featuring a collective of moving, uplifting narratives inspired by a variety of lived experiences, the film’s narrative sets a new benchmark for storytelling in fashion brands. Fashion advertising usually resorts to a template starring great looking models or celebrities, super-stylised editorial shots, and a logo superimposed at the end.

    Stay Seen breaks from that very template with a strong, fresh perspective on eyewear marketing that doesn’t separate the good-looking from good feeling. Instead of uptight and self-indulgent, the film is real and vulnerable.

    John Jacobs CEO Apeksha Gupta said, “From the get-go we didn’t want this to be a product film. We wanted it to showcase what our brand stands for. And the manifesto of ‘Stay Seen’ does exactly that–puts the spotlight on the wearers, not the glasses. The spirit of Stay Seen reflects the brand’s core ethos–transparency, authenticity and originality.”

    Talented founding member and creative Pooja Manek who wrote the film said, “While thinking of the concept, we went down to the most philosophically primal need we have as a human being–to see a myriad of new things as life happens, and we want to ‘be seen’ and heard as our most authentic selves. This film takes inspiration from the profound storytelling style of coming-of-age films–a showcase of protagonists learning about friendships, love, ageing, immortality, self expression, and more, through the moments they experience. It all starts with seeing something in a new light.”

    Stay Seen director Bosco Bhandarkar commented, “The real challenge and opportunity was to make sure the emotions don’t take a backseat while we do justice to showcasing the product in every sequence. Our music director, Rahul Pais from The Jamroom, experimented with a host of genres before arriving at soulful electronic pop to make this film sound as evocative as it looks. The clients allowed us massive creative and cinematic liberty and we’re chuffed with the final output.”

    John Jacobs believes in the power of self-expression through eye fashion. Launched in 2015, the brand blends form and function in equal measure, crafting modern and intricate eyewear for discerning customers.

  • Bisleri elevates its brand love story nationwide with Tiger 3

    Bisleri elevates its brand love story nationwide with Tiger 3

    Mumbai: Building on the resounding success of the limited-edition packs with the blockbuster movie Jawan, Bisleri is proud to unveil its latest partnership with the much-anticipated Bollywood movie, ‘Tiger 3,’ featuring superstar Salman Khan & Katrina Kaif, Directed By Maneesh Sharma & Produced By Aditya Chopra. The exclusive Bisleri X Tiger 3 limited-edition packs will showcase the charismatic duo Salman Khan and Katrina Kaif. It will be available in a diverse range of sizes, catering to all preferences, including 250ML, 500ML, one Litre, two Litres, and five Litres.

    Commenting on the association, Bisleri International Pvt. Ltd. marketing head Tushar Malhotra said, “Bisleri’s limited edition partnership with Tiger 3 features Bollywood icons Salman Khan and Katrina Kaif which is part of our strategy to create excitement and in the moment conversations with our consumers to create brand love.”

    Bisleri’s association with Tiger 3 is an ode to the Bollywood cinematic grandeur, celebrating the movie in its magnificent form. These limited-edition packs will be promoted nationwide, encompassing both general and modern trade outlets. Also, it will be available online through the Bisleri @Doorstep App.

  • Samsonite unveiled “Destination Samsonite: Voyage Through Time”

    Samsonite unveiled “Destination Samsonite: Voyage Through Time”

    Mumbai: Samsonite, the world’s leading luggage brand, marked its 113-year legacy of quality and innovation with the launch of “Destination Samsonite: Voyage Through Time” in Singapore.

    Notable attendees included Samsonite International S.A. executive director and chief executive officer Kyle Francis Gendreau and regional celebrities like Samsonite Korea ambassador Lee Dong Wook, Samsonite India’s luxury influencer – Rizwan Bachav, travel influencers – Savi and Vid – Bruised Passports, Samsonite Hong Kong ambassador Jeffrey Ngai, and others.

    With a presence in over 130 countries, Samsonite continues to blend fashion and functionality for modern travelers. The exhibition showcased the brand’s journey of innovation and change, from its origins in the 1930s to the latest smart travel solutions like C-Lite, Proxis, and Evoa.

    Honoring its heritage, the exhibition featured iconic products from Samsonite’s history, illustrating its evolution into a pioneer of smart travel solutions. ‘Destination Samsonite’ pays homage to the brand’s rich heritage. Featuring archive pieces dating back to the 1930s, it showcases the brand’s evolution through time, highlighting its transformation from a luggage manufacturer to a pioneer in innovative smart travel solutions. Samsonite’s commitment to quality is emphasised through three thematic installations, highlighting lightness, durability, and the use of recycled materials. Visitors can explore these qualities through interactive exhibits.

    Looking to the future, Samsonite presents three new releases: Evoa Z, SBL Major-Lite, and New Streamlite, each embodying quality and style.

    Samsonite president of the APAC and Middle East Subrata Dutta expressed, “We invite travelers to join us on this remarkable journey at Destination Samsonite, where heritage meets cutting-edge design, and style meets functionality, to redefine the art of travel.”

    Samsonite Asia Sr director for marketing and brand strategy Kim HeeJeong added, “We believe in crafting memories, stories, and experiences that accompany travelers on their most meaningful journeys.”

    For exhibition details and to sign up, visit https://destinationsamsonite.com/

  • BeeYoung Beer & Cornitos collaborates for Diwali delights & brew-tiful celebration

    BeeYoung Beer & Cornitos collaborates for Diwali delights & brew-tiful celebration

    Mumbai: This Diwali, BeeYoung teamed up with Cornitos and curated an exclusive festive gift hamper celebrating #KuchAlagSiDiwali – redefining the traditional focus of gifting sweets to ‘beer and snack hampers’ to your loved ones.

    The special festive hamper included BeeYoung’s pack of 4 beers, designed in exquisite festive packaging, crunchy nachos and crusties from Cornitos. The packaging of the beer set featured delightful details of the bee mascot celebrating Diwali by playing cards, drinking BeeYoung beer, and spending quality time with family and friends, all in the spirit of #KuchAlagSiDiwali. It also included a BeeYoung branded boot bowl and a pack of playing cards to lift up your card sessions in the most buzzy way.

    In a bid to engage with their cherished audience, both brands also hosted an exciting giveaway contest #KuchAlagSiDiwali across their social media platforms. Contest participants shared their special Diwali moments, and four lucky winners were awarded this exclusive festive hamper. Additionally, the hampers were also extended to influencers and key opinion leaders for their valued reviews and insights.

    “This Diwali, we reinvented traditions with a delightful twist. Instead of the traditional practice of exchanging sweets, our campaign highlighted the idea of giving BeeYoung’s special hamper to your dear ones, spreading festive cheer with beer and snacks. This campaign was in collaboration with Cornitos which is a perfect accompaniment to our beer. Excited to have shared this festive special with our customers and brand friends!”, shared Kimaya Himalayan Beverages founder and CEO Abhinav Jindal.

    Cornitos head of marketing Manoj Singh said “Diwali is a festival of light, love, and laughter. At Cornitos, we add the perfect crunch to your celebrations, making every moment a flavourful delight. We are here to turn your celebrations into a flavor fiesta—this Diwali, with symphony of taste and cheer. We offer a line-up of healthy products that are cooked in corn oil, baked, gluten-free. We are thrilled to have partnered with BeeYoung Beer. Here’s to raising a toast to not just great moments, but the greatest flavors!”

    So, delve into this delectable savory journey and share your experience with your friends!

    https://www.instagram.com/beeyoungbeer/  

    https://www.instagram.com/cornitos/

     

  • ‘Anandana’ – Coca-Cola India Foundation facilitates waste management initiative during the ICC Men’s Cricket World Cup 2023

    ‘Anandana’ – Coca-Cola India Foundation facilitates waste management initiative during the ICC Men’s Cricket World Cup 2023

    Mumbai: To drive the mission of supporting sustainability efforts as an integral part of all sporting events, The Coca-Cola India Foundation – ‘Anandana’, in partnership with the International Cricket Council (ICC) and United Way of Mumbai, has initiated and delivered a project focused on waste management during the ICC Men’s Cricket World Cup 2023.

    The waste management initiative aligns with Coca-Cola’s global commitment to creating a World Without Waste. The foundation’s sustainable packaging platform aims to achieve ambitious targets: ensuring 100% global recyclability of packaging by 2025, utilising a minimum of 50% recycled material in packaging by 2030 (Design); committing to collecting and recycling a bottle or can for everyone sold by 2030 (Collect); and fostering community engagement to nurture a cleaner, debris-free environment (Partner).

    Throughout the tournament, which is taking place between 5 October and 19 November, a workforce of more than 1000 volunteers, donning the safety jackets crafted from recycled PET bottles, has been deployed across the ten stadiums where the World Cup matches are taking place. These dedicated volunteers have been responsible for educating spectators on proper waste segregation, ensuring waste is correctly sorted into designated bins, and leaving the stadiums in an environmentally pristine condition – a testament to the commitment towards a greener future.

    Coca-Cola India and Southwest Asia VP- public affairs, communications and sustainability Devyani Rajya Laxmi Rana said, “This ICC Men’s Cricket World Cup 2023, The Coca-Cola India Foundation – ‘Anandana’, is facilitating waste management at all the 48 matches being played across the 10 host cities, with the support of on-ground housekeeping volunteers. These volunteers are also donning safety jackets crafted from recycled PET bottles. In addition, we have also introduced national flags made with recycled PET during the national anthem ceremonies in collaboration with ICC. This initiative aligns with our global strategy called World Without Waste which drives systemic change through a circular economy for packaging.”

    Coca-Cola India aims to recover about 200 metric tonnes of waste and it will be utilised to create benches which will be placed in the host cities.

    International Cricket Council (ICC) head of events Chris Tetley said, “It is fantastic to be partnering with The Coca-Cola India Foundation and United Way of Mumbai as part of our commitment towards sustainability and reducing the impact of ICC events on the environment. Together, we are fostering community engagement, proper waste segregation, and the promotion of a cleaner, debris-free environment, that we hope will have an impact beyond the conclusion of the ICC Men’s Cricket World Cup.”

    United Way of Mumbai CEO George Aikara said, “The #MaidanSaaf initiative has been close to our heart. We support Coca-Cola to create a sustainable and positive impact on communities and livelihoods. We are working diligently to accelerate our waste recycling initiative, and through the latest drive, we want to stress the importance of waste recycling during the event. We are following our Collective Community Impact model, collaborating with multiple stakeholders, including the local government administration, civil society groups and the concerned vendors. Thus, the campaign can potentially make World Without Waste a collective mission for all.”

    To ensure a sustainable sporting experience, Coca-Cola India, during the ICC Men’s Cricket World Cup 2023, launched #MaidaanSaaf. As part of this initiative, Reverse Vending Machines (RVMs) have been installed at various stadium touchpoints for our fans to responsibly dispose of their PET bottles. Coca-Cola India and ICC have also introduced National Flags and ICC Unity Flags made from post-consumer PET bottles. PET bottles were recycled by Go-Revise, a brand by Ganesha Ecosphere, to produce yarn, subsequently used for the flags. These flags are being used during the National Anthem Ceremony in each match.

    Thums Up and Limca Sportz are the official beverage and sports drink partners for the ICC Men’s Cricket World Cup India 2023. Coca-Cola India is undertaking many activations during the World Cup, including online and offline fan and consumer engagements, to build awareness around waste management.  

     

  • Top five advertisers contributed 32 per cent of ICC World Cup ’23 ad volumes: TAM Sports

    Top five advertisers contributed 32 per cent of ICC World Cup ’23 ad volumes: TAM Sports

    Mumbai: TAM Sports has released an advertising report based on the first 39 matches of ICC CW’23 and for all the channels on which matches are telecasted.

    ICC World Cup’23 witnessed indexed growth of 19 per cent from the first 39 matches in terms of average ad volumes per match compared to ICC World Cup’19.

    The count of categories & brands grew by 32 per cent and 30 per cent respectively in ICC World Cup’23 compared to ICC World Cup’19 during the first 39 matches from both the World Cups.

    In ICC World Cup’23, perfumes/deodorant was the leading category with eight per cent share of ad volumes. Perfumes/deodorant, pan masala & ecom-wallets were the only common categories among the top five of ICC World Cup’23 and ICC World Cup’19 in the first 39 matches.

    Also, the top five categories together covered 32 per cent share of ad volumes during the first 39 matches of ICC World Cup’23.

    Among the top five advertisers, Vini Product was the only common advertiser between ICC World Cup’23 and ICC World Cup’19. The top five advertisers collectively added 32 per cent share of ad volumes during ICC World Cup’23.

    Over 50 new categories and over 195 new brands were advertised in 39 matches of ICC World Cup’23 compared to the same number of matches in ICC World Cup’19.

    Among the 195 plus new brands, ‘Bharat Petroleum MAK’ was the leading brand followed by ‘Indusind Bank Indie App’.