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Category: Brands

  • Experience comfort with Boutique Living’s TENCEL Caressa collection

    Experience comfort with Boutique Living’s TENCEL Caressa collection

    Mumbai: Elevate your sleep experience and enhance the aesthetics of your personal sanctuary! Introducing the Caressa Collection by Boutique Living, a harmonious blend of sophistication and unparalleled comfort to enrich your everyday existence. This meticulously crafted selection has added TENCEL fiber of botanic origins, with cotton fiber to transform your sleeping experience with unparalleled softness, comfort, and a host of health benefits.

    The Caressa collection is a reflection of Boutique Living’s expertise in creating exceptional linen products. Harnessing the natural goodness of TENCEL fibers, extracted primarily from the eucalyptus tree, these bed linens not only exude opulence but also contribute to your overall well-being. The wellness and comfort benefits of TENCEL fibers, combined with the traditional softness and vibrant hues of cotton, result in bed linens softer than ever, ensuring a restful and healthier sleep.

    “Boutique Living has always strived to infuse a unique appeal into all its products. The Caressa Collection is the perfect amalgamation of quality, comfort, and aesthetics. We are excited to introduce this exquisite collection to our customers, providing an ambiance of luxury and relaxation.” said CEO & executive director KK Lalpuria.

    The Caressa Collection isn’t just about quality; it’s also about affordability. Boutique Living has ensured that these products are available at attractive price points for anyone seeking a touch of sophistication and comfort in their lives.

    “Boutique Living’s commitment has always been to infuse an exceptional touch into every offering. The Caressa Collection embodies the perfect fusion of top-tier quality, unparalleled comfort, and captivating aesthetics. We’re thrilled to present this exquisite collection to our cherished customers, promising an ambiance of opulence and serenity.” Indo Count Industries Ltd president domestic retail Rajiv Merchant.

    Featuring a diverse range of understated designs inspired by global design sensibilities, this collection draws inspiration from the timeless charm of American homes. The bed sheet sets offer a classic, enduring look that transcends trends. Additionally, the collection includes Dohars that embody superior softness and style, courtesy of the incorporation of TENCEL fiber.

    “Lenzing group and Indo Count Industries share a long standing partnership and have been developing sought after quality linens. With TENCEL fibers, our goal is to offer products with superior comfort, aesthetics and sustainability features. The Caressa Collection exemplifies these features, delivering exceptional value and experience to Indian consumers.” said Lenzing Group Sr commercial director (Textiles) Avinash Mane.

    The Caressa Collection is now available on Boutique Living’s website and through major retailers like Shoppers Stop, Home Stop, Lulu Hyper and leading multi-brand furnishing outlets across India. Our bed sheets are of thread counts ranging from 200 to 500 tc, and they are priced from 2299 (for king-size double bed- sheet sets) onwards.

    For more information and to explore the Caressa Collection, please visit www.boutiquelivingindia.com.

  • Häagen-Dazs ‘Rose Project’ reveals top 50 #WomenWhoDontHoldBack nominees with global judging panel

    Häagen-Dazs ‘Rose Project’ reveals top 50 #WomenWhoDontHoldBack nominees with global judging panel

    Mumbai: Häagen-Dazs, the iconic ice cream brand, reveals the top 50 #WomenWhoDontHoldBack nominees in honour of co-founder Rose Mattus on what would have been her birthday, 23 November. Among the exceptional individuals recognized for their outstanding achievements, three women from India have earned their place on this prestigious global list of top 50 nominees.

    On International Women’s Day 2023, Häagen-Dazs launched ‘The Rose Project’, a global initiative with a $100,000 bursary grant inviting nominations to recognise unsung trailblazing women in honour of the brand’s unsung female co-founder Rose Mattus. Today, 23 November, on what would have been Rose Mattus’ birthday, Häagen-Dazs celebrates her legacy with the announcement of the top 50 #WomenWhoDontHoldBack nominees being shortlisted for their achievements and its five globally accomplished Häagen-Dazs Rose Project judges.

    Over 2,500 applications were received for The Häagen-Dazs Rose Project putting forward pioneering efforts and societal contributions made by women across the globe. From these, 50 talented and inspirational women have been shortlisted and will be put forward to win one of five monetary grants of $20,000, which will be announced on International Women’s Day 2024, to continue their exceptional work, unleash their potential or give to a cause they are passionate about. The top 50 shortlist includes women from 17 countries hailing from across Europe, Asia, Africa & Middle East, Australia and the Americas. Every nominee’s story can be found at https://iwd.haagen-dazs.global/en/.

    A stellar all-female judging panel from across the world has been handpicked for the final selection stage of The Häagen-Dazs Rose Project. Inspirational, passionate and representative of the global nature of the project and the brand, the judges will work together to select 5 worthy honourees from the Top 50 list, who have followed their own trajectory of significant trailblazing achievements and epitomise the Häagen-Dazs ‘Don’t Hold Back’ ethos.

    The panel includes UK-based author, charity founder and television presenter Katie Piper, fashion entrepreneur and advocate for women’s fertility issues, Velda Tan from Singapore, Spanish entrepreneur and creative director Inés Arroyo, community builder and founder of women’s community network, Lady Multitask, Mercedes Palomar from Mexico with Häagen-Dazs Shops Global managing director Aurélie Lory from France representing the brand.

    Häagen-Dazs spokesperson Aurélie Lory said: “International Women’s Day 2023 marked the launch of The Häagen-Dazs Rose Project to honour the legacy of our co-founder, Rose Mattus, and create a fund platform to provide opportunities to women across all fields around the world who are truly deserving of support and recognition. We were thrilled to receive thousands of nominations across countries and our #WomenWhoDontHoldBack Top 50 shortlist is a compelling and diverse mosaic of trailblazing female narratives that moved us and serve as an inspiration to women everywhere. For this final stage, we are equally privileged to call upon a remarkable judging panel of pioneering female thought leaders and culture shapers, who share our value, to select our first-ever Rose Project honourees as part of this renewed commitment.”

  • Mia by Tanishq presents ‘Black Friday Frenzy’ sale

    Mia by Tanishq presents ‘Black Friday Frenzy’ sale

    Mumbai: Each year shopaholics eagerly wait for Black Friday and this year, too it’s no different. To add in the festive cheer and make your Friday exciting, Mia by Tanishq, one of India’s most fashionable jewellery brands unveils an exclusive ‘Black Friday Frenzy’ sale on the occasion of Thanksgiving and onset of the holiday season.

    Consumers can now get up to 40 per cent* off on silver products and upto 20 per cent* off on gold and diamond products. The offer is valid till 26 November, 2023.

    The offer is applicable on different jewellery categories from stunning earrings, bracelets, pendants, finger rings to an assortment of beautiful neck wears catering to diversified consumer preferences. To celebrate the Thanksgiving month with family and friends, customers can indulge in gifting Mia’s lightweight, fashionable and stylish gold and silver jewellery. Get your hands on the best offers and shine with elegance.

    Customers can also sport the season’s must-have products from collections like Starburst, Nature’s Finest, Mia’s Aurum, etc. and save big with amazing offers. Mark the start of the holiday shopping season exciting with Mia’s Black Friday Frenzy and together create heart-warming moments.

    This Black Friday and Thanksgiving weekend, immerse yourself in the fusion of joy and gratitude with best offers from Mia’s Black Friday Frenzy. Embrace the holiday season filled with excitement and delight. Your beloved fashion jewellery brand is prepared to unveil the trendiest, unique, chic, and contemporary designs, ideal for wedding gifts, cocktail gatherings, Christmas parties, or to elevate your attire at a friend’s bachelorette party. It’s time to create your wish lists and make them a reality this Black Friday!

    Visit https://www.miabytanishq.com/ for more details. *T&C Apply!

  • MTV Splitsvilla star Akashlina Chandra launches Akashlina Cosmetics

    MTV Splitsvilla star Akashlina Chandra launches Akashlina Cosmetics

    Mumbai: In an exciting development for the Indian beauty industry, Akashlina Cosmetics makes its debut today. Founded by Akashlina Chandra, known for her charismatic presence on MTV Splitsvilla, the brand introduces a vegan, cruelty-free, and inclusive range of beauty products, pioneering a new wave of ethical beauty standards.

    The inception of Akashlina Cosmetics is a narrative of passion and vision. Akashlina Chandra’s transition from a reality TV personality to a beauty entrepreneur is fueled by her personal experiences in the beauty world. She realised the need for products that cater to a wide spectrum of beauty enthusiasts, leading to the creation of a brand that resonates with inclusivity and ethical beauty practices.

    The product range is crafted with every consumer in mind. The brand is a reflection of Akashlina’s own experiences, with products like the ‘Butterfly Effect’ eyeshadow palette that celebrate the journey of self-discovery and the variety found in individual beauty.

    “Akashlina Cosmetics emerges as a beacon in the beauty landscape, heralding a celebration of beauty in its purest form. This brand stands as a testament to the belief that beauty transcends external adornment, embracing the essence of our authentic selves. It champions the notion that beauty should be a personal signature, a form of self-expression that honors one’s inner self and defines us all,” said Chandra.

    The brand’s commitment goes beyond its product line, emphasizing community engagement and customer involvement. Akashlina envisions a brand that is interactive, where feedback and customer experiences shape the future of the products.

    As Akashlina Cosmetics steps into the market, it promises to offer a unique experience to its customers. It’s a brand that celebrates beauty in all its forms, promoting the message that beauty is not just about external appearances but about embracing diversity and making ethical choices.

  • Personal care brand Botanic Hearth launches In India

    Personal care brand Botanic Hearth launches In India

    Mumbai: Get ready to upgrade your personal care regime with America’s most loved beauty products! Botanic Hearth, one of America’s largest and most loved personal care brands has finally launched in India, bringing its versatile range of face care, body care and hair care products. The brand promises to bring together the most powerful active and botanicals, to cater to the multiple needs of your skin, body and hair.

    Launched in 2018 in America, Botanic Hearth has successfully made a mark for itself as a personal care brand with products that are free of nasties and full of botanical goodness. Now a part of the Mensa House of Brands, it is ready to foray into the Indian market via online e-commerce marketplaces and its own website. With a selection of face washes, body washes, shampoos and conditioners, Botanic Hearth combines exotic botanicals with powerful actives for the ultimate personal care experience. The range of cruelty-free, sulphate-free and paraben-free products have been formulated keeping in mind the Indian skin.

    Commenting on the launch, Mensa Brands founder & CEO Ananth Narayanan said, “We are ecstatic to bring Botanic Hearth to India. In 5 years, Botanic Hearth has grown to be a bestseller on leading online channels in America, and has made a mark for itself as a brand offering safe and affordable products with superior formulations. We are now looking forward to taking the India market by storm and are sure that our consumers will enjoy our exciting range of products.”

    To find out more about the brand and check out the products, visit www.botanichearth.in. Botanic Hearth is also available on Amazon, Myntra and other leading e-commerce platforms.

  • Axis Bank launches SPLASH, a pan-India competition

    Axis Bank launches SPLASH, a pan-India competition

    Mumbai: Axis Bank, one of the largest private sector banks in India, announced the launch of SPLASH, an annual Pan-India competition on art, craft, and literature for children in the age group of 7-14 years. This year, Splash will focus on the theme ‘Kindness’ to instil the thought of kindness and foster a sense of goodwill amongst the new generation. The participants can register and submit their entries on www.axisbanksplash.in, till 31 December 2023. Through this initiative, the Bank aims to reach out to over six lakh participants by conducting the competition phygitally (both physically and digitally), ensuring that every child has an opportunity to showcase their talent.

    The competition will be divided into two age groups: seven-ten years and 11-14 years. The participants will need to express their thoughts and ideas through two themes ‘Helping One Another’ and ‘Making the World a Kinder Place’. They can unleash their creativity through drawing, craft, or essay writing. The participants will be evaluated by an esteemed jury panel comprising Vikrant Shitole, a revered artist from Art Society of India; Imagimake co-founder Disha Katharani; Amar Chitra Katha Group art director Savio Mascarenhas; and Green Gold Animation CEO Rajiv Chilaka.

    Speaking on the initiative, Axis Bank CMO Anoop Manohar said, ”We are delighted to announce the 11th edition of Splash. This year’s theme of ‘Kindness’ stems from our brand philosophy ‘Open’- which aims to engage with communities beyond banking and business. Through Splash, we are providing a vibrant canvas for these young minds to explore, express and embrace the value of kindness in order to create a better tomorrow.”

    Scaling new heights, this year Axis Bank will reach out to over 2000 schools, 50 per cent more than the previous year. In addition to the competition, the Bank will organise engaging sessions and other fun-filled activities. It has roped in children’s beloved character ‘Chota Bheem’ to impart valuable life lessons on earning, saving, investing, and giving through the art of storytelling.  

    The winners will be conferred scholarships of Rs 1 lakh, exciting hampers, and electronic gadgets from partners such as Hamleys, Faber Castle and BoAt. They will also be given an opportunity to visit the National Institute of Design (NID) and participate in exciting workshops conducted by the Museum of Art & Photography (MAP). The runners-up will be awarded Rs 50 thousand each.
     

  • PriyaGold redefines the FMCG landscape with the launch of Its innovative D2C website

    PriyaGold redefines the FMCG landscape with the launch of Its innovative D2C website

    Mumbai: PriyaGold, a prominent player in the fast-moving consumer Goods (FMCG) industry, is delighted to introduce its all-new direct-to-consumer (D2C) website, which went live on 23 November 2023. With this momentous launch, Priya Gold positions itself as an industry pioneer, leading the way in introducing innovative offers that set new trends for FMCG companies. The brand’s unwavering dedication to quality, affordability, and an extended product range distinguishes it from the competition making it a top choice for Indians for over 23 years.

    The PriyaGold D2C website has been meticulously designed to provide a wide variety of choices and an array of different combos, all at highly competitive prices. It’s set to be a comprehensive and competitive platform, offering an extensive range of chocolates, biscuits, gift hampers, and variety packs that cater to diverse preferences and budgets.

    PriyaGold director Mannas Agarwwal said, “The PriyaGold D2C website serves as a testament to our dedication to offering products of excellent quality at an affordable price, all while maintaining our unique selling proposition (USP). As a third-generation entrepreneur, we have painstakingly crafted the website to ensure a seamless shopping experience while staying in step with the ever-evolving world of technology. Our D2C website embodies our commitment to quality and affordability, offering combo deals, discounts, and free gifts. What sets us apart is the power of personalisation – customers can select their favourite products in our offers, ensuring a tailored experience. From coffee and tea lovers to festival-themed hampers, we have a range of choices.”

    “As we evolve with changing market demands, our brand ambassador, Kiara Advani, joins us to introduce exciting new offers. Notably, Kiara’s favorite biscuits are now available in a beautifully packaged box. We’ve encapsulated this initiative with our new D2C tagline, ‘Haq se Maango, ab ghar baithe baithe,’ promising the ease of doorstep snacking with a touch of excitement.” He added.

    PriyaGold’s unwavering dedication to providing an unrivaled confectionery experience for its customers is evident in the innovative offers and personalised purchase flows it offers. However, our commitment to innovation doesn’t stop there. We are taking a significant leap forward by introducing complimentary gifts and enticing discounts, elevating the shopping experience to extraordinary levels. This transformative approach sets PriyaGold apart as a trendsetter within the FMCG industry, paving the way for others to follow.

    In conclusion, PriyaGold’s new website caters to the evolving expectations of consumers in the chocolates and biscuits segment. With unique offers, gifting hampers, and a host of additional benefits, the website promises an unparalleled experience for shoppers. We invite you to explore and indulge in the world of Priya Gold’s delicious treats and delightful surprises. 

  • MG Motor India and Red Comet Films come together to celebrate #GharKiLaxmi

    MG Motor India and Red Comet Films come together to celebrate #GharKiLaxmi

    Mumbai: Red Comet Films (RCF), a renowned ad film and digital content production house, recently launched two powerful films during the festive period in collaboration with MG Motor India celebrating #GharKiLaxmi. The films, rooted in the essence of familial relationships, aim to redefine the traditional narrative around festivals, emphasizing the significance of empowerment, acceptance, and enduring love within Indian households.

    Inspired by a real-life story, #GharKiLaxmi captures emotions of parents who celebrate the homecoming of their daughter after a divorce, the way they celebrated her bridal farewell. The campaign aims to break shackles associated with societal stigmas and paradoxes where women are looked down upon by society once they decide to step out of an abusive marriage.

    The second movie depicts girls from various homes being raised in a conventional way, with rules about what toys to play with, how they should behave, and what activities are exclusive to men. It then goes on to show how there is a Laxmi in every home and that achieving dreams and following passion is not gender specific but more about the will to do things.

    Talking about the company’s commitment to showcasing powerful stories in a simple yet effective way through video, Ankit Ahuja, Founder, Red Comet Films, said, “At Red Comet Films, we believe in narratives that inspire change and celebrate the strength within our families. The #GharKiLaxmi campaign is a testament to our dedication to fostering empowering stories that resonate with audiences on a deeper level. MG Motor India collaborated with us to challenge societal norms and promote diversity while also laying emphasis on the integrity, dedication, and energy of women. Together, we aim to create a narrative that not only captivates but also catalyses positive change in society.”

    Commenting on the launch of this social media campaign, MG Motor India marketing head  Udit Malhotra said, “Diwali is associated with Lakshmi, the goddess of prosperity and in India, women are revered like Lakshmi. Through this soul-stirring narrative, MG aims to challenge societal taboos, encourage empowerment, and promote Stree Shakti which also resonates with our philosophy to unravel the hidden potential of women and enable them to take up challenging roles at every step of their journey.”

    In a short span of time, Red Comet Films, an IJCP Group company has become a leading production house, celebrated for creativity, innovation, and a steadfast commitment to exceptional results. Some notable names that the production house has worked with since inception include Morris Garages, Cognizant, JCB, Microsoft, Lufthansa, BITS Pilani, Bill & Melinda Gates Foundation, Nestle, Dettol, Flipkart, and Uber, among many others. With a seasoned team of professionals in advertising and digital media, the production house specializes in crafting visually stunning ad films and digital content ranging from fashion, fiction, consumer goods to technology, automotive and more.

    #GharKiLaxmi | Happy Diwali | MG Motor

    Celebrating the Laxmis of our nation | #GharKiLaxmi

  • Nykaa’s annual Pink Friday Sale is back with the year’s biggest deals!

    Nykaa’s annual Pink Friday Sale is back with the year’s biggest deals!

    Mumbai: The biggest beauty sale of the year is back as Nykaa’s annual Pink Friday Sale starts on 23rd November, with deals and steals that are bigger and better than ever. So get ready to step into the beauty-verse with deals that are out of this world, going up to 50% off on over 2,100 brands, including hot favorites such as Huda Beauty, M.A.C, Bobbi Brown, Charlotte Tilbury, Nykaa Cosmetics, Kay Beauty, Lakmé, Maybelline New York and L’Oréal Paris. With the widest selection of 100% authentic products, ranging from international bestsellers and iconic collaborations to runway trends and homegrown staples, all with the added bonus of free shipping and easy 15-day returns, Nykaa is the destination to be at! Expect amazing 1+1 deals from loved brands, interactions with the biggest Indian influencers via Nykaa Stream, exclusive treats and early access for Nykaa’s Privé Platinum and Gold members!

    If you are a Nykaa Prive Platinum or Gold member, then you get early access to the best curations and deals a whole 24 hours early on 22nd November from 4 PM onwards! And if you are a new user, you can get an additional 20% off on your purchases.

    Talking about the sale, Nykaa Beauty CEO & executive director Anchit Nayar said, “We are excited to bring India’s biggest annual beauty festival to shoppers this season. Nykaa’s flagship Pink Friday sale has become much-awaited over the years, witnessing tremendous customer engagement and brand love. With leading international brands offering deals for the very first time, we are thrilled to be the ultimate beauty destination for millions of consumers online and across our 165 stores. From luxury international cult favorites to homegrown bestsellers, Pink Friday promises to cater to all kinds of beauty shoppers, further solidifying Nykaa’s position as a premier destination for unparalleled beauty experiences.”

    Here’s a special sneak peek into the jaw-dropping deals that await you on the other side of your phone screen!

    1   Best Luxury deals: Charlotte Tilbury, the iconic luxury makeup brand from the UK, is offering a whopping 25% markdown on its entire selection, you can grab the most iconic palettes from global bestseller Huda Beauty at a flat 50% off. This is also your chance to grab the always-in-demand M.A.C and Clinique at up to 20% off and get freebies on Estee Lauder and a buy-1-get-1 on Bobbi Brown

    2   Everyone’s favorites: L’Oreal Paris is offering up to 35% off, Maybelline is at 45% and L’Oreal Professionnel is giving away free minis on purchases of  ₹1199+

    3   Most-loved: Bestsellers from Lakme and Nykaa Cosmetics are at up to 50%. Colorbar has a stellar buy-1-get-1 free and so does the globally trending e.l.f. Cosmetics on their makeup range

    4   Superstar brands: Priyanka Chopra Jonas’ Anomaly is doling out hair essentials at a buy-1-get-1-free offer, and Katrina Kaif’s own Kay Beauty has a solid 40% off for shoppers. Your favorite skincare brands have some great deals too! Dot & Key is offering up to 30% off on its goodies. Plum, on the other hand, has a markdown of FLAT 30% on its complete range! There isn’t a better time to stock up on skincare staples from The Ordinary with buy 2 pick 1 free

  • Skybags unveils exclusive ‘Skybags x The Archies’ backpack collection

    Skybags unveils exclusive ‘Skybags x The Archies’ backpack collection

    Mumbai: Skybags, the vibrant youth-centered brand from the House of VIP Industries, has announced an exciting collaboration with the upcoming Netflix original movie ‘The Archies’. The Archies Backpack Collection’ by Skybags is a range of new backpacks that not only celebrates the much-anticipated Gen-Z-focused movie but also redefines the standards of style and innovation for the youth.

    In the spirit of the groovy 1960s, ‘The Archies’ reimagines the legendary Archie Comics in a live-action musical set in India. The film marks the debut of Agastya Nanda as Archie Andrews, Khushi Kapoor as Betty Cooper, Suhana Khan as Veronica Lodge, Vedang Raina as Reggie Mantle, along with Dot as Ethel Muggs, Mihir Ahuja as Jughead Jones, and Yuvraj Menda as Dilton Doiley. The film has already created a lot of buzz on social media. Celebrating pop culture, the new Skybags collection includes a range of trendy backpacks, including daypacks, professional backpacks, and school and college backpacks inspired by the film. Tailored to fit the interests, functional needs and style of India’s Gen Z, Skybags’ new backpack collection promises to add chic flair and sophistication to any look.

    Directed by Zoya Akhtar, The Archies has struck a chord with the Gen Z demographic and created unmatched cultural significance over the last few months. By introducing a range of Archies-themed backpacks, Skybags aims to create a powerful connection with their consumers, blending style with the beloved Archies fandom.

    Renowned for its cutting-edge designs, innovative features and fashion-forward aesthetics, Skybags has been a leader in the Indian luggage market for many years. The brand will roll out an extensive 360-degree campaign for this collaboration across print, digital, and outdoor advertising with eye-catching hoardings, below-the-line (BTL) activations, and the in-store experience. To add an extra layer of excitement, exclusive giveaways are offered for those who choose to purchase through the official website, enhancing customer engagement and making this collaboration even more exciting.

    VIP Industries Ltd VP marketing Praful Gupta expressed his excitement about the collaboration, saying, “This partnership with The Archies is a remarkable step in our journey to engage more deeply with India’s youth. The Archies, with its huge cast, has already garnered a massive fan following, and we see great potential in this collaboration. ‘Skybags x Archies’ represents the perfect blend of style and sophistication, offering a unique, trendy product range that resonates deeply with the spirit of the youth.”

    Get ready to immerse yourself in the nostalgia of Archies with a modern twist as “Skybags x Archies” is set to redefine your backpack game. This much-awaited Skybags collection is available at VIP retail stores, all top e-commerce platforms, departmental stores, leading multi-brand outlets and the Skybags webstore at www.skybags.co.in.