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Category: Brands

  • Cantabil unveils elegant winter & wedding collection

    Cantabil unveils elegant winter & wedding collection

    Mumbai: Cantabil Retail India Ltd, one of India’s leading apparel manufacturer and retailer, is thrilled to announce the launch of its much-anticipated winter and wedding collection through a digital film in India. The film will be amplified across multiple digital touch points including Instagram, Facebook and YouTube.

    Curated by Circle Models Management Pvt Ltd, the digital film captures the tranquil and serene charm of Thailand. Showcasing a unique selection from the brand’s winter collection for men, women, and kids, as well as the wedding collection for both genders, the film unfolds against various picturesque backgrounds. The winter line is highlighted against stylish architectural settings, while the wedding collection takes center stage amidst celebratory setups. This fresh collection embodies the spirit of global fashion trends, carefully curated to offer consumers a wardrobe that not only keeps them warm in colder months but also enhances their style.

    Unveiling the brand’s latest collection, Cantabil Retail India Ltd director Deepak Bansal expressed, “Our Winter Wedding Collection reflects Cantabil’s unwavering commitment to delivering fashion that embodies elegance, refinement, and comfort. To curate this season’s collection, we’ve drawn inspiration from global trends, offering a range that not only keeps you cozy during the colder months but also allows you to effortlessly make a stylish statement in the wedding season as well. This collection harmoniously blends timeless design with contemporary sensibilities, ensuring our customers always radiate their finest style. We extend an invitation to explore our latest offerings, exemplifying the perfect fusion of fashion and warmth, epitomising what Cantabil represents.”

    Cantabil’s Men Winter Wedding Collection promises classy, elegant, and sophisticated look this season. The overall color palette of the season includes – shade of deep Camel, Autumn Greys, Pine Greens, Olives, Warm Navys, Burgundy, and timeless Monochrome Neutrals. The Wedding Collection offers various styles, with a focus on an array of 3-piece suits and fashionable Band Galas. Notably, the three-piece suits are innovatively designed with a contrast waistcoat, introducing an exciting mix-and-match element for the current season.

    Additionally, Cantabil has introduced new colors such as purple and fawn to enrich this collection. For the upcoming wedding season, the 3-piece tuxedo emerged as a standout choice, adding a touch of grace and style to the discerning gentleman’s wardrobe. Blazers within the collection boast intricate designs such as English checks, herringbone, and corduroy, adding a further layer of sophistication to the ensemble. Whereas Winter collection highlights several key offerings, such as the reversible and travel-friendly Padded Puffer Jacket, renowned for its exceptional polyfill craftsmanship. Complementing the pre-winter ensemble are cozy lightweight jackets, stylish structured T-shirts, and fashionable quilted jackets with distinctive designs. For those seeking a suave appeal, must-have Suede jackets are available. The assortment also offers a wide range of Hoodies and Sweatshirts that takes inspiration from global fashion trends, featuring various neck styles, captivating prints, and extra-soft cushioning.

    To keep warm while staying in vogue, trendy sweaters are included, featuring high and turtlenecks, crew necks, and other self-structured motifs, all crafted with precision. For essential comfort during harsh winters, the collection includes Hooded jackets with soft fur linings. Also, there’s a selection of wrinkle-free and stay-white shirts with finely-taped seams, ideal for a flawless work ensemble.

    In addition to these offerings, Cantabil launched athletic-inspired active wear jackets, featuring extra stretch and intelligent technology that caters to fitness enthusiasts, inspiring their active lifestyle. (Kindly suggest – as per Athleisure announcement timeline)

    Women collection offers a versatile range of lightweight Padded Jackets, both reversible and non-reversible, catering to those who embrace trekking and camping and stylish long coats. Collections’s color palette blends seamlessly with deep winter hues with delicate pastel fabric touch. It features extra-soft fur jackets and hooded bomber jackets, adding layers of warmth and style to winter wardrobe.

    Complementing these are body-hugging skeevies designed to pair elegantly with jeggings and the brand’s signature fine winter blazers crafted from luxurious woolen fabrics. For a sophisticated nine-to-five look, Suede Blazers are the perfect choice, effortlessly matching with formal shirts and extra-fine formal trousers. The new sweaters exhibit elegant textures, while stylish hoodies and sweatshirts offer a variety of designs and colors, including features like color blocking and metal zippers. Long coats and tweed blazers become essential pieces for every fashion-conscious woman. Cantabil also offers warm woolen kurtis with lurex motifs for ethnic wear enthusiasts. Within the collection, one can also find cord-sets crafted from high-quality jacquard woolen and woven fabrics, showcasing adaptable abstract prints in an array of stylish colors, spanning from maroons and wines to deep greens and fashionable lilacs. The collection is distinguished by its carefully designed silhouettes, emphasizing comfort, versatility, ease of wear, and a flattering appearance, all while remaining in fashion for this winter season.

    Kids Autumn Winter Collection features a fusion of Indigo Hues, maroon, green, pink, and a flora-n-fauna theme. It includes modern color-block jackets, classic dresses with gathers and frills in bold colors, and trendy shirts that pair perfectly with eye-catching jeans. To combat the cold, the brand is offering quilted, layered, and warm clothing with soft quilted jackets, fleece sweatshirts, twill, and brushed shirts in winter hues with check patterns. The range encompasses polyfill puffers and fancy furs in jackets, providing a complete look with a seamless blend of comfort and style through stretchable trousers, multi-color checked shirts, joggers, and cargos.

  • Join 5Star’s Nothing University to become future-ready by acing the art of ‘Doing Nothing’

    Join 5Star’s Nothing University to become future-ready by acing the art of ‘Doing Nothing’

    Mumbai: Cadbury 5Star, India’s beloved chocolate brand, has always stood out as an advocate for taking time in our fast-paced lives to Do Nothing. Currently, as technology continues to evolve, a lot of work in future will be done by AI. With a lighter and fun take on this trend, the brand is adding a spin to how people will have more time to chill in their office because of which the art of ‘Do Nothing’ will become an essential skill. Therefore, to help people become future-ready and set themselves apart in the corporate setting, Cadbury 5Star has taken an unconventional route to navigate the trend by introducing the Nothing University, where those who sign up can learn the art of “Doing Nothing” and get a certification. As long-time champions of ‘Doing Nothing’, the brand has declared that we should welcome AI instead of fearing it.

    Speaking about this unique approach on Cadbury 5Star’s long-standing brand identity, Mondelez India VP- marketing Nitin Saini said, “Cadbury 5Star’s Do Nothing ideology has stood as a proud and humorous counter to the modern culture of living life on-the-go. Currently, the advent of AI is taking the industry by storm and making everyday job easier thus, leaving more room for people to ‘Do Nothing’, and as the cultivators of this ethos we want to help people ace it. The introduction of Nothing University is a cheeky take on this concept and our attempt to help everyone upskill in ‘Doing Nothing’. This will not only elevate the brand’s purpose but also establish an unforgettable and fun experience for the consumers of today.”

    Ogilvy India chief creative officer Sukesh Nayak added “With AI dominating the news almost every day, there is a lot of debate and speculation about the impact it will have on every industry. In its signature irreverent style, Cadbury 5 Star has taken a crazy dig at it by celebrating the prospect that when AI does most of our work, we’ll get a lot of time to chill and do nothing. We have conceived and crafted the Nothing University and developed an entire curriculum around doing nothing efficiently in the future workplace, complete with interactive video lectures and a diploma.”

    Wavemaker India chief client officer & office head, West, North & East Shekhar Banerjee said “In the era of AI, 5Star’s Nothing University is revolutionizing norms with a witty curriculum on ‘Doing Nothing.’. In collaboration with top comedians, influencers, and brand partnerships, we aim to amplify the delight of ‘Do Nothing’, with a counterculture narrative. From enrolment to graduation, our media campaign is brimming with playful essence, embarking on a journey into the art of doing nothing, reshaping skill development with a touch of humour across multiple media touchpoints”

    The innovative campaign was launched with a humorous and relatable digital film envisioning a future where while AI does its job, humans can embrace the art of doing nothing.

    People can participate and experience this one-of-a-kind course online through the microsite 5staruniversity.com which hosts interactive video sessions. Once registered, people can take courses in modules taught by corporate employees turned comedians Atul Khatri and Rahul Subramanian, equipping people to become future-ready and focus on the exciting possibility of AI making people’s jobs easier and leaving more room to enjoy Doing Nothing in the midst of getting ready for an AI-powered future workspace. At the end of the course, students will also get a certification as a fun take on the completion of this activation. That’s not all! Cadbury 5Star will also set up a physical campus for a short duration for people to experience the course on-ground through workshops, practice labs, research facilities for researching techniques in Doing Nothing while also being able to join the completion ceremony and collect their certificates.

  • Hyundai Motor India Foundation announces Rs three crore relief efforts in response to Michaung Cyclone in Tamil Nadu

    Hyundai Motor India Foundation announces Rs three crore relief efforts in response to Michaung Cyclone in Tamil Nadu

    Mumbai: Hyundai Motor India Foundation (HMIF), the CSR arm of Hyundai Motor India Ltd.,today announced a relief support amounting to Rs three crores to support communities affected by Michaung cyclone in Tamil Nadu. The Company’s onsite teams are working along with state government authorities to deliver emergency relief, including food, water, shelter, medical assistance and other essential commodities to affected communities.

    Commenting on HMIF’s support to the residents of Tamil Nadu, Hyundai Motor India Ltd. MD & CEO Un Soo Kim said, “Hyundai Motor India stands in solidarity with people of Tamil Nadu in these testing times. As a reflection of our global vision – Progress for Humanity – we are committed to alleviate the challenges faced by communities during times such as these. We have contributed INR 3 crores towards the relief fund,which will deliver immediate help and bring significant impact to the affected regions & communities. HMIL has also set up a dedicated ‘Relief Task Force’ which will work closely with the District Administrations to offer support to the needy. For our beloved customers, we have ramped up our service support to flood affected customers in Tamil Nadu. We have also deployed a dedicated Emergency Roadside Assistance ServiceTeam to support our customers.”

    HMIF will provide relief kits such as dry rations, tarpaulin, bedsheets and mats. Medical camps will also be set up and HMIF will help clean villages in its efforts to address the after effects.

    For Hyundai Motor India customers, the Company has put-in-place an emergency road assistance team and will offer 50% discount on depreciation amount on insurance claims of cyclone affected vehicles. Also, the company’s service network has been put on a high state of preparedness to attend to an expected higher influx of vehicles.

  • TMRW House of Brands relaunches Nobero- the traveller brand

    TMRW House of Brands relaunches Nobero- the traveller brand

    Mumbai: TMRW House of Brands, an Aditya Birla group venture, relaunched their brand Nobero, a travel-focused FashleisureTM brand. Based out of Hyderabad, Nobero specialises in tapping global trends to craft apparel ranges that are high on both fashion and comfort quotient. To strengthen the brand identity and create an elevated connection with its audience, Nobero has launched a digital-first campaign ‘The other side is calling’.

    Nobero has found its sweet spot in the fashion-forward athleisure category, catering to millennials who are equally mindful about life inside & outside of their professional realm. Deep research into the changing consumer preference of style & quality coupled with a thorough knowledge of the competitive landscape has been instrumental in keeping Nobero ahead of the curve. So, when it came to designing for specific occasions like travel, they were quick to identify the niche- stylish, yet comfortable fashleisure apparel that struck a perfect balance between utility and fashion! The campaign – The Other is Calling is a creative rendition of everything the brand embodies.

    TMRW House of Brands CEO & co-founder Prashanth Aluru said “We are brand builders at heart. And we do this by understanding our consumers and crafting brand stories based on compelling insights. Our research on Nobero revealed the ‘social traveller’ identity that Millennials often relate to. This consumer group is engaged in exploring the other side in pursuit of activities that allow them the escape from the ‘always on’ mode – be it travel, outdoor activities, photography, music or yoga. Nobero’s capability in successfully marrying fashion and comfort allowed them to create a product offering that suits this TG to perfection. In our campaign, we have picked up this insight to create short-form video-first content that has a high resonance amongst millennials. The story is relatable and familiar & the bite-size content allows for a much faster assimilation. We look forward to this campaign bringing Nobero closer home to its consumers.”

    The other side is calling to take a critical look at the 9-9 life that most of us live. The endless pings and notification pop-ups, the over prevalence of information and the missing real-life conversations. With Nobero as the catalyst, the films then provide a break from the ‘Always On’ mode. The narrative takes us to ‘the other side’ – the serenity of mountains, flowing music at a concert or the joy of street photography. The brand plays the enabler of this transition to peace – no matter what one’s preferred activity is.  The story invites us to explore life that lies beyond the small, medium & large screens that consume us every day.

    Nobero co-founder & marketing Maverick Karthik Venkat said, “Bala and I built Nobero as a brand that can adapt global trends to Indian sensibilities to give our consumers a pick from high quality, comfortable, fashion-forward athleisure. With time we have elevated this range further to what we call Fashleisure now. As the next step in our growth journey, we felt the need to establish a higher-order emotional connect with our consumers, which got us to create our campaign.

    What resonated most with us is the fact that ‘The other side is calling’ is all of our story – we are way too familiar with it. And that is the opportunity that we, as Nobero, identified. A familiar story with an unfamiliar ending that can latch on effectively to our consumers’ emotions. The journey of Nobero is the journey of a traveller- exploring the path that unfolds as we go. “

    The campaign is shot in 9:16, by Reels Room, an agency specialising in story-telling via reels with an emphasis on brevity getting the point across, catchy music and trendy transitions. All ingredients enable any user to emulate the same. The campaign will be hosted on Nobero’s social media assets.

    Reels Room co-founder Ahsan Khan said, “We often get so caught up in our daily routine that we forget to take a break from it. Being an athleisure brand, Nobero tries to reflect this. Our challenge was to build an idea that’s true to the format (social-first) with engaging and impactful storytelling, so we focused on three Ts – twist, track and transition.  Reels Room co-founder Shiv has directed these reels with his distinctive visual storytelling.”

  • Mamaearth celebrates seven years of spreading goodness

    Mamaearth celebrates seven years of spreading goodness

    Mumbai: Mamaearth, the toxin-free personal care brand, celebrates seven years of providing natural, and safe personal care products.  

    Mamaearth is a purpose-driven brand, crafted on the principles of Honesty, nature, and safety, that aims to solve the personal care concerns of Indians by providing safe, natural, toxin-free products. The brand has gained a loyal customer base owing to its purpose-driven initiatives and innovative product offerings.

    The brand believes that goodness starts with the small choices we make every day, and this is reflected in the choices the brand has made with its products and initiatives like Plastic Positive and Plant Goodness. The brand has been in a constant endeavour to serve the consumers and society and make the world a better place.

    Over the past seven years, the brand has grown from strength to strength, reinforcing its position in the market and building love amongst consumers. The brand has stayed committed and dedicated to delivering the best quality products to its consumers.

    On this anniversary, the brand embarks on seven milestones over the last seven years, hitting one major milestone every year, since inception.  

    2016- Embarked upon the promise to provide toxin-free solutions for your munchkin

    2017- Extended our commitment to personal care

    2018- Joined hands with Shilpa Shetty Kundra as an Investor and Brand Ambassador  

    2019- Shed tears of joy while we unpeeled our onion range

    2020- Took a step towards making the environment greener with the Plant Goodness initiative

    2021- Strengthen our roots as we became an army of one million strong on Instagram  

    2022- Pledged to glam you up #EverydayNaturally with toxin-free makeup up the range

    2023- Gleamed with pride for being in the top 15 beauty & personal care brands in India (as per Jefferies)

    Sharing her happiness on the seventh anniversary,  Honasa Consumer Ltd co-founder and chief innovation Officer  Ghazal Alagh said “As I reflect over the years gone by, I am filled with joy and gratitude to our consumers, team and partners who have made every year better than the passing year. We promise to stay committed to our values and will strive harder to deliver on your evolving demands. We sincerely hope the bond with grows stronger in the coming years, and we will create a better world for us and our future generations.     
     

  • Godrej aer O redefines car experiences with an affordable yet exceptional fragrance solution

    Godrej aer O redefines car experiences with an affordable yet exceptional fragrance solution

    Mumbai: Godrej aer, India’s pioneering brand in and home and car fragrances, announced the launch of its latest breakthrough innovation, Godrej aer O – gel based hanging car freshener. Aer O comes with a unique product design, this car fragrance range is poised to revolutionize the way car owners indulge in freshness on-the-go. It brings an invigorating and sophisticated aroma to cars, making your car smell as good as new. This is the first-ever branded hanging car fragrance in India at a disruptive price-point of Rs 99.

    As the car ownership trend in India continues to rise at approx. 9 per cent CAGR, the affordable car segment (hatchback, mini-SUV, sedans) commands a staggering 55-60 per cent share of the market. Godrej aer, India’s top-ranking air freshener brand, has identified the immense potential within the car fragrance category. With approximately 30 per cent market penetration, this category presents significant room for growth as 70 per cent still don’t use any car fresheners.

    People don’t use branded car fresheners largely due to the high cost associated with them. Because of this affinity, some end up using unbranded car fresheners which hardly meet the desired standards of quality and experience and while some misuse hanging bathroom fresheners in the car.

    Godrej Aer recognized the need for an affordable yet superior-quality car fragrance option. Godrej aer O, a pioneer in the car fragrance category for 10 years, boasts an innovative gel membrane technology that ensures a linear and continuous diffusion of fragrance. This cutting-edge technology, coupled with the hanging format, provides a consistent and pleasant aroma that lasts for up to 30 days. The built-in end of life indicator lets you know when it’s time for a fragrant farewell. Godrej aer O comes in three variants – Musk After Smoke, Rose Blossom, and Cool Aqua – each catering to distinct preferences and moods, thereby enhancing the driving experience and transforming the car interior into a personal sanctuary of freshness.

    Speaking about the launch of this product, Godrej Consumer Products Ltd (GCPL) category lead – aircare & hygiene Shivam Singal said, “Godrej aer O marks a significant milestone in our journey of redefining consumer experiences. As the car ownership landscape evolves, we recognize the need for an affordable yet exceptional car fragrance solution. With Godrej aer O, we are not only elevating the commute experience but also setting a new standard of affordability in the car fragrance segment. Godrej aer O is one such innovation that will improve consumers car riding experience as well as boost category adoption.”

    Commenting on the innovation and category, Godrej Consumer Products Ltd (GCPL) global head for category direction and development – air care Karn Bawari said, “Globally, the highest volume driver for car air fresheners is the hanging format – a trend which seems to have caught on in India as well. However, it is noteworthy that this space is largely dominated by unbranded options that either don’t give the right level of fragrance or last as long as advertised. With Godrej aer O, we bridge product delivery and affordability, providing consumers with a value-driven solution that is also aesthetically appealing.”

    With Godrej aer O’s disruptive entry into the market, Godrej aer redefines the dynamics of car fragrances in India. The brand’s unwavering dedication to innovation and customer satisfaction is evident in this groundbreaking product. Godrej aer O is not merely a car fragrance but a gateway to a world of superior car fragrance, where daily commutes become a sensorial delight.

     

  • Apollo Tyres launches adrenaline-packed digital series with Sachin

    Apollo Tyres launches adrenaline-packed digital series with Sachin

    Mumbai: Apollo Tyres, a name synonymous with performance and innovation, announces the launch of an exhilarating digital film series featuring the cricketing legend Sachin Tendulkar. Titled “Apollo X Sachin- The legend strikes with an Apolo ten performance” this series offers fans a unique glimpse into Sachin’s passion for cars and his unmatched driving skills.

    Sachin Tendulkar, widely known for his cricketing prowess, has a profound love for automobiles.  In a creative move, Apollo Tyres decided to showcase a different facet of the master blaster through a series of 2-3 performance-packed videos.

    The digital film series captures Sachin Tendulkar manoeuvring through challenging terrains, testing Apollo Tyres, and showcasing his own driving skills. From thrilling drifts to conquering off-roading challenges, Sachin embodies the spirit of Apo10 performance in every frame. The videos serve as a testament to the shared values of peak performance, toughness, and reliability between Sachin Tendulkar and Apollo Tyres.

    The digital film series promises to be a treat for every die-hard Sachin fan, offering a rare glimpse into his off-field persona. Viewers can expect an adrenaline-packed experience as Sachin goes on a thrilling ride with Apollo Tyres aligning perfectly with the brand’s dedication to providing top-notch performance and durability.

     

    As a brand committed to innovation and excellence, Apollo Tyres continues to push boundaries by bringing together sports and automotive enthusiasts through this unique collaboration. The digital film series captures the dynamic interplay of Sachin Tendulkar’s passion and Apollo Tyres’ commitment, making it a must-watch for enthusiasts seeking excitement and inspiration.

     

  • Paul And Mike’s Gin & Ginger dark chocolate ranks top 10 globally

    Paul And Mike’s Gin & Ginger dark chocolate ranks top 10 globally

    Mumbai: In a global recognition of Indian chocolate-making expertise, Paul And Mike, India’s foremost homegrown premium chocolate brand, has clinched two spots amongst top 25 chocolates in the world at the International Chocolate Awards World Finals held on 26 Nov 2023 at Florence, Italy. Paul And Mike’s Gin and Ginger dark chocolate was adjudged as the ninth-best chocolate by the jury, making it the first time an Indian brand has achieved a spot in top 10. Sichuan Pepper snd Orange Peel dark chocolate of the brand secured the 23rd spot.

    Other award-winning chocolates of Paul And Mike were Mango IPA Beer, Rum and Rummy Raisins, and 87 per cent Dark Plain.

    The scores achieved by the chocolates out of 100 were:

    Gin and Ginger (92.1)

    Sichuan Pepper and Orange Peel (91.1)

    Mango IPA Beer (90.0)

    Rum and Rummy Raisins (89.8)

    87% Plain Dark (86.9)

    Paul and Mike founder and CEO Vikas Temani expressed his elation, stating, “These awards are a validation of the systematic and focused work that was put in behind the scenes by our young and passionate team over the last 5 years.”

    The notable aspect of this victory is not only the recognition at a global level but also that an Indian chocolate brand surpassed some of the most accomplished chocolate makers globally including Fu Wan (Taiwan), Friis Holm (Denmark), and Pacari (Ecuador). Temani credited this success to their rigorous, scientific approach to product development and never-ending quality improvement.

    “Most new chocolate makers underestimate the complexity involved in making high-quality chocolates with high cocoa%, where sugar and milk cannot be used to mask the imperfections in cocoa. Our R&D team strives to be at the cutting-edge of cocoa and chocolate knowledge to be able to do this consistently” commented Temani.

    Acknowledging the role of their customers and judges, Temani added, “We have always incorporated feedback from our customers and the judges of these awards, and it is this accumulation of numerous improvements over years which reflects in our quality today.”

    As Paul And Mike bask in the glory of this triumph, Temani teased, “We have proven that world-class chocolates can be made right here in India. Stay tuned for many more updates from P&M as we are working behind the scenes on many exciting initiatives that would be unveiled soon.”

    Paul And Mike’s outstanding performance at the International Chocolate Awards World Finals underscores their commitment to excellence, innovation, and the elevation of Indian chocolate at the global stage.

    These award-winning chocolates can be bought at: www.paulandmike.co

  • TAM report: News genre observed seven per cent de-growth in ad volumes in Jul-Sept’23

    TAM report: News genre observed seven per cent de-growth in ad volumes in Jul-Sept’23

    Mumbai: TAM India has released an advertising report on TV news channel for Jul-Sept’23.

    Television ad volumes in news genre witnessed growth in both Apr-Jun’23 and Jul-Sept’23 by seven per cent and one per cent respectively compared to Jan-Mar’23. Whereas, news genre observed de-growth in ad volumes in Jul-Sept’23 by seven per cent compared to Jul-Sept’22.

    Services and food & beverages sectors retained their first and second positions during Jul-Sept’23 compared to Apr-Jun’23. ‘Banking/Finance/Investment’ was the only new entrant in top 10 list of sectors during Jul-Sept’23 over Apr-Jun’23. The top 10 sectors together added 80 per cent share of ad volumes during Jul-Sept’23.

    During Jul-Sept’23, cars ascended to first position with five per cent share of ad volumes compared to its third position in Apr-Jun’23. Toilet soaps, corporate/brand image and tooth pastes were the entrants in the top 10 categories list during Jul-Sept’23 over Apr-Jun’23. Together, the top 10 categories added 27 per cent share of ad volumes in Jul-Sept’23.  Retail outlets – Jewellers descended to second position in Jul-Sept’23 compared to their first position in Apr-Jun’23.

    Reckitt Benckiser (India) was the leading advertiser in Jul-Sept’23 with seven per cent share of ad volumes. Also, Hindustan Unilever, SBS Biotech and Amazon Online India retained their second, sixth and tenth position during Jul-Sept’23 compared to Apr-Jun’23.  The top 10 advertisers collectively added 24 per cent share of ad volumes in Jul-Sept’23. During Jul-Sept’23, Life Insurance Corporation of India was the only new entrant in the top 10 advertisers list compared to Apr-Jun’23.

    During Jul-Sept’23, 4.5K plus brands were present on television advertising for news genre. Compared to Apr-Jun’23, Dettol Toilet Soaps, Policybazaar.Com and LIC-Corporate were new entrants in the top 10 brand list during Jul-Sept’23. Lalithaa Jewellery retained its first position during Jul-Sept’23 compared to Apr-Jun’23. Out of the top 10 brands, three of them belonged to Reckitt Benckiser (India) in Jul-Sept’23.

    ‘Mortgage Loans’ category saw highest increase in ad secondages with growth of 55 per cent on television advertising for the news genre. In terms of growth percentage among top 10 categories, Cellular Phones-Smart Phones witnessed highest growth of five times during Jul-Sept’23.

    During Jul-Sept’23, ‘Hindi News’ was the leading subgenre for advertising on news genre with 17 per cent share of ad volumes. The top five channel subgenres accounted for 54 per cent share of ad volumes during Jul-Sept’23. 

  • adidas unveils Supernova revamp with advanced super-foam for daily runners

    adidas unveils Supernova revamp with advanced super-foam for daily runners

    Mumbai: adidas reveals the reimagined Supernova franchise with the first of three new silhouettes – Supernova Rise. Launching in a women’s and men’s specific last, the new running shoe is designed to deliver maximum comfort and help everyday runners be distraction-free.

    As per research conducted by adidas with 1,300 female runners, comfort is one of the most important criteria for everyday runners while selecting a running shoe.

    Built upon insights garnered over years of delivering performance-driven running shoes for athletes across levels, the new  Supernova silhouettes feature Dreamstrike, a new midsole foam that takes inspiration from Lightstrike Pro the midsole material utilised across the record-breaking Adizero franchise, but with an updated formula to offer unparalleled comfort and cushioning. To provide runners with comfort suited to their needs, the material forms the entirety of the midsole on  Supernova rise and  Supernova solution. However, on the  Supernova stride model, it is positioned in the forefoot region alongside an EVA compound midsole.

    In the  Supernova Rise and  Supernova solution models, the Dreamstrike midsole is complemented by a Support Rod System. Inspired by the physiology of the foot in motion, this new technology is embedded in the outsole to grant harmonized support, transition, and stability where it is needed. The Support Rod System in the Supernova solution slightly differs from that featured in the Supernova rise, with the two middle rods splinted together to offer additional support for runners who seek it. With both technologies working in tandem, Dreamstrike and the Support Rod System provide runners with a comfortable, yet well-supported running experience.

    Other key features include a comfortable heel fit which uses a combination of cushioning foam and soft textile designed for maximum comfort and support. The engineered sandwich mesh and expertly crafted details ensure that all runners’ needs are accommodated.  

    Inspired by nature and the energy of bioluminescence, sporting a dark base of black and aurora with semi-green spark detailing, the SUPERNOVA RISE is priced at Rs 14,999 and is available for purchase across select adidas stores and online, starting 01 December 2023.