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Category: Brands

  • Taiwan-based Vertux enters Indian gaming market in exclusive partnership with Amazon India

    Taiwan-based Vertux enters Indian gaming market in exclusive partnership with Amazon India

    Mumbai: To elevate the gaming experience of players with professional-grade gaming products, Taiwan-based Vertux, a lifestyle gaming company has officially set foot in the Indian market. The company aims to revolutionise the gaming hardware sector by introducing gaming keyboards, headphones, mice, mousepads, and other accessories to combine top-notch performance, quality, and aesthetic design—all at budget friendly prices.

    Vertux’s suite of gaming accessories will be available for purchase on Amazon starting 18 December 2023. Vertux’s entry into India will significantly boost the country’s thriving gaming community. With Gaming’s exponential growth in player engagement and revenue, Vertux’s cutting-edge products aim to offer gamers an enhanced experience refining their performance and unlocking their gaming prowess, both at home and in competitive tournaments.

    Vertux Head of Sales India and SAARC Gopal Jeyaraj said, ‘By Promate Technologies,   India is witnessing rapid growth in its gaming sector boasting nearly 500 million individual gamers. Vertux sees this as an opportune moment to enter the Indian market with its robust portfolio of gaming devices. What distinguishes Vertux Gaming is our diverse product range providing gamers the freedom to design their ideal gaming experience. Beyond seizing this growing market our objective is to redefine gaming experiences and offer Indian consumers direct access to our world-class gaming solutions. We aim to communicate that gaming isn’t just a hobby– it’s a lifestyle.”

    Vertux has successfully sold more than 2 Million products across more than 50 countries. Boasting an extensive portfolio of more than 30 products spanning across over 5 categories, Vertux sets its sights on transforming India’s gaming market.

    The ‘Gaming Accessories Market’ report by Allied Market Research projects that the global gaming accessories market valued at $6.1 billion in 2021, is set to reach $14.4 billion by 2030, with a 9.9 per cent CAGR from 2022 to 2030. The Asia-Pacific region, notably, is poised to maintain its status as the fastest growing segment throughout the forecast period.

  • BhoomiSeva partners with AIOCD Pharma Ltd

    BhoomiSeva partners with AIOCD Pharma Ltd

    Mumbai: BhoomiSeva (www.bhoomiseva.com), a leading organisation dedicated to promoting sustainable agricultural practices and improving soil health for the benefit of farmers and consumers has proudly announced their official partnership with AIOCD Pharma Ltd. This tie-up will mark a significant step towards transforming India’s agricultural landscape.

    The partnership aims to leverage AIOCD’s extensive network across the nation to introduce BhoomiSeva Kendra (multi brand store) and Bhu-Vision Soil Testing Device by appointing 45 super stockists and 533 district Stockists in 15 states covering 94% of the country in phase I. Thus, propelling a comprehensive transformation of India’s agricultural practices. The program, rooted in Personal Social Responsibility (PSR), aims to promote soil tests and thereby improve soil and human health in the coming days.

    On this occasion, BhoomiSeva founder & CEO Melind Deshpande, HCF Tech Services Private Ltd and distributor for Bhu-Vision (Krishi-RASTAA) said, “We are truly honoured by the unanimous enthusiasm and commitment shown by AIOCD towards the “Healthy Soil, Healthy People” Movement initiated by BhoomiSeva in India. This collaboration will create a monumental shift in the way we address soil health and through it, human health. Since human health is closely interlinked to soil health, we believe this initiative will set the stage for a healthier and more sustainable future for our nation.”

    In words of AIOCD chairman Jagganath (Appa) Shinde, a visionary leader who has dedicated his life to the health care industry, “Healthier soil will surely improve human health and reduce spending on medicines and other health related expenses. We at AIOCD support the Healthy Soil Healthy People movement, inspite of knowing the fact, that in the long term our revenues will be impacted.” He also refers to an article “Soil regeneration a crucial way to mitigate climate change” Sadhguru at Express Adda. Sadhguru, in a conversation with Anant Goenka, Executive Director, the Indian Express Group says that 27,000 organism species in the soil are disappearing every year. In another 15-25 years we will be in a place where we can barely grow anything in the soil.  Shri Jagganath (Appa) Shinde further states that “because soil is the basis of our very existence, for sake of humanity we at AIOCD will help generate 12.50 lakh soil test per annum (one soil test once in a year by one chemist) to support the “Healthy Soil Healthy People” movement.”  This will make 1250 BhoomiSeva Kendra self-sustaining for one full year.

    Further AIOCD directo Vaijnath Jagusthe mentioned, “We will be enabling 12.50 lakh farmers to increase their crop yield by 20%-30%. This is the first small step taken by AIOCD towards nation building – an example of collective Personal Social Responsibility (PSR).”

    This initiative is set to leverage the extensive reach of the Indian healthcare ecosystem. By partnering with 12.50 Lakh (1.25 million) medical shops, the program intends to disseminate information and promote soil testing as an integral part of PSR. With an average client base of 500 individuals per medical shop, this initiative is poised to reach more than 50 crore (500 million) citizens across the nation.

    In rural areas, the program will facilitate the establishment of government-authorized soil testing centers within medical shops, adopting the ‘Shop in Shop’ multi-brand store model of BhoomiSeva. This strategic move is expected to involve 2,15,000 medical shops in rural India, thus ensuring widespread access to essential soil testing services.

    In urban areas, medical shops will play a crucial role in promoting soil testing among their clients and encouraging them to participate in the PSR program by sponsoring soil tests. This approach will not only improve soil health but also foster a citizen’s movement towards responsible and sustainable practices.

    The BhoomiSeva Kendra initiative is a pioneering concept that brings together the nation’s agricultural community under one umbrella. These multi-brand stores will serve as focal points for farmers, providing them with access to a wide range of agricultural inputs, expert guidance, and cutting-edge technologies. 

  • Glucovita Bolts collaborates with Viacom18 consumer products

    Glucovita Bolts collaborates with Viacom18 consumer products

    Mumbai: Glucovita Bolts, the undisputed leader in the energy supplement category, announced via a TVC its exciting partnership with Nickelodeon, India’s most loved kids’ entertainment franchise’s flagship show, “Motu Patlu,”.  – This strategic collaboration with Viacom18 Consumer Products, the merchandising arm of one of the biggest Indian media conglomerates marks a significant milestone for the brand, to continue its mission of innovating and captivating the hearts of our young consumers.

    The “Motu Patlu Magnet” offer brings together the world of energy and the charm of Motu Patlu, India’s No. 1 Toons. With every pack of Bolts, children will receive a collectible magnet featuring their favourite Motu Patlu characters. This fusion of energy and entertainment is set to elevate the snacking experience for kids, creating lasting memories and moments of joy. Committed to keep redefining and delivering fresh, engaging experiences to its customers, Glucovita Bolts is proud to introduce a unique and irresistible Kids Consumer Offer that will delight both parents and children.

    Commenting on the partnership, Wipro Consumer Care & Lighting VP- marketing S Prasanna Rai said “We are excited to announce our partnership with ‘Motu Patlu,’ – India’s No. 1 Toons. Glucovita Bolts has always strived to bring innovation and excitement to the lives of our young consumers. With our ‘ Motu Patlu Magnet ‘ offer, we are blending the world of energy with the magic of Motu Patlu to create a snacking experience that is not only nutritious but also incredibly fun. Our commitment to our customers and our dedication to quality have made us the market leader, and this partnership is a testament to our unwavering pursuit of excellence.”

    He further added, “We invite our esteemed channel partners to join us in this exciting journey. Together, we can enhance the lives of children across India, creating unforgettable moments of joy and building brand loyalty that lasts a lifetime. As we continue to innovate and strengthen our leadership position, we are excited to see Glucovita Bolts and ‘Motu Patlu’ become an inseparable part of every child’s adventure.”

    Viacom18 consumer products business head  Sachin Puntambekar added, “Our aim at Viacom18 Consumer Products has always been to provide consumers with innovative products through novel partnerships. Motu Patlu, India’s No. 1 Toons are loved countrywide and this collaboration with Glucovita Bolts is one step forward for expanding the footprint of India’s most adorable and loved Toons duo.”

    Embarking on this journey with Motu Patlu, Glucovita Bolts is set to create an enchanting blend of energy and entertainment that will captivate children across India. Stay tuned for this delightful “Motu Patlu Magnet ” Offer and look forward to experiencing the fusion of energy and fun with Glucovita Bolts and Motu Patlu.

  • Socio-economic brands: A competitive advantage for businesses in the 21st century

    Socio-economic brands: A competitive advantage for businesses in the 21st century

    Mumbai: In an age where consumers are increasingly conscious of the world around them, businesses are redefining success beyond profitability. Enter socio-economic brands—entities that embrace a dual commitment to both economic and societal progress. These brands go beyond the conventional focus on financial gains and prioritise contributing positively to societal well-being. This strategic shift not only resonates with modern consumers but also fosters a competitive edge in the ever-evolving business landscape of the 21st century.

    The evolving market landscape demands agility and adaptability. Socio-economic brands exhibit a remarkable ability to navigate these shifts effectively. They understand that societal concerns, such as climate change, equality, and ethical production, significantly influence consumer behavior. By proactively addressing these concerns, these brands stay ahead of market trends, ensuring long-term relevance and resilience.

    Yet, these challenges present opportunities for innovation and growth. Socio-economic brands are well-positioned to drive innovation by tapping into a diverse pool of ideas and perspectives. Collaborating with local communities, NGOs, and other businesses fosters creativity and yields innovative solutions to societal challenges.

    Lets see what the industry experts have to say regarding this trend.

    Edited excerpts

    Summentor Pro government relations founder & director Nitika Shahi

    Socio-economic brands are the architects of a balanced marketplace, weaving threads of purpose and profit. Their success transcends transactions embodying a commitment to societal progress, and forging a legacy of impact.

    Colive founder & CEO Suresh Rangarajan Kidambi

    In the 21st century, a paradigm shift is occurring in the business landscape, with an increasing emphasis on socio-economic brands as a potent competitive advantage. These brands not only focus on profitability but also prioritize social and economic impact, resonating with the values of today’s conscious consumers.

    Socio-economic brands go beyond traditional business models by aligning their strategies with societal needs. This approach involves a commitment to environmental sustainability, ethical business practices, and a genuine concern for social welfare. Companies like Colive embracing this ethos are finding that it not only enhances their reputation but also drives customer loyalty and engagement.

    Consumers, particularly the younger demographic, are increasingly making purchasing decisions based on a company’s ethical and social initiatives. As a result, socio-economic brands stand out in a crowded marketplace, attracting customers who seek products or services that align with their values. These brands become catalysts for positive change, fostering a sense of community and shared responsibility between businesses and consumers.

    Moreover, adopting a socio-economic brand identity can have a positive impact on employee morale and recruitment. The modern workforce, driven by a desire for purposeful work, is drawn to companies that demonstrate a commitment to social responsibility. As businesses align with broader societal goals, they create a workplace culture that resonates with the values of socially conscious employees.

    Socio-economic brands also tend to be more resilient in the face of economic uncertainties. By fostering sustainable practices and responsible business models, these companies build a foundation that can withstand fluctuations in the market and changes in consumer behaviour. In essence, their commitment to social and economic responsibility becomes a strategic asset in navigating the complexities of the contemporary business landscape.

    In conclusion, the rise of socio-economic brands reflects a broader shift in consumer expectations and societal values. As businesses recognize the importance of integrating social and economic impact into their core strategies, they not only gain a competitive edge but also contribute to the creation of a more sustainable and socially responsible global economy. Embracing socio-economic responsibility is not just a trend; it’s becoming a defining characteristic of successful businesses in the 21st century.

  • Nourish You acquires One Good

    Nourish You acquires One Good

    Mumbai: Nourish You, India’s pioneering superfood brand announces the 100% acquisition of leading vegan dairy brand, One Good, in a landmark moment in India’s burgeoning plant-based foods ecosystem.

    Founded in 2016 under the name Goodmylk, One Good, headquartered in Bengaluru, is best known for its award-winning range of vegan dairy products like milks, cheeses, chocolates, curd, ghee, butter, and more. This acquisition marks the largest M&A activity in the conscious-consumption category. Making way for long-term growth and backed with a shared vision, the One Good team including CEO & Co-founder Abhay Rangan, CFO & Co-founder Radhika Datt, and COO Dhivakar Sathyamurthy join the leadership team at Nourish You.

    Starting with 50 acres to over 5000 acres today, Nourish You pioneered the cultivation of Quinoa and Chia in India. Having expanded into the superfoods category with a range of innovative products made with fills, mueslis and plant-based milk, Nourish You’s products are available across over 2,500 retail stores. Nourish You is backed by marquee investors including Zerodha’s Nikhil Kamath, leading actor and active investor Samantha Ruth Prabhu, Darwinbox’s Rohit Chennamaneni, Triumph Group’s Y Janardhana Rao, Gruhas Proptech’s Abhijeet Pai, KIMS Hospitals’ Abhinay Bollineni among others.  The company ventured into alternative dairy with the launch of Millet Mlk in early 2023. It secured the Poshak Anaaj Award 2023 from Indian Institute of Millet Research (IIMR) and the Best Alternative to Dairy accolade from Plant-Based Foods Industry Association (PBFIA) for Millet Mlk.

    One Good is known for its efforts in innovating to offer vegan milk at a lesser cost as compared to cow’s milk in select pockets of the country. It continues its mission of enabling access to high-quality, accessible plant-based nutrition for all. A leader in the vegan dairy category, One Good has acquired 3 plant-based companies till date.

    Speaking on the acquisition, Nourish You co-founder Krishna Reddy said, “From introducing India to the power of superfoods and now acquiring One Good, Nourish You evolves from being a superfood brand to a plant-based brand, embracing a more inclusive vision.  One Good’s journey is revolutionary. It was  born with a vision of creating the next big dairy company, devoid of animals. Moreover, it is  led by a team of fervent vegans dedicated to both innovation and animal protection. The acquisition integrates Nourish You’s commitment to animal welfare with our existing values of nourishing consumers, farmers, and the planet. It also reinforces our commitment to make healthy, flavorful plant-based foods, affordable and accessible.”

    Speaking on becoming a part of the Nourish You family, One Good, CEO & co-founder Abhay Rangan said, “Our journey towards creating One Good was ignited by a passion for animal rights and a dedication to accessible and affordable plant-based alternatives for all. We are excited about being a  part of Nourish You’s incredible platform and leveraging their scale and operational excellence to build India’s biggest plant-based dairy company.”

  • Jingle All the Way to KidZania’s Winter Wonderland: A Festive Spectacle for the Whole Family!

    Jingle All the Way to KidZania’s Winter Wonderland: A Festive Spectacle for the Whole Family!

    Mumbai: KidZania India is delighted to announce the anticipated arrival of the festive season with enchanting Winter Wonderland, taking place at KidZania Delhi NCR and Mumbai from 15 December 2023 to 7 January 2024. Families and children are warmly invited to immerse themselves in the timeless charm and joyful spirit of the holidays. KidZania’s Christmas celebration goes beyond being just a holiday; it’s a special time for families to unite, craft beautiful memories, and bask in the wonder of the holiday spirit. KidZania transforms into a winter wonderland, resonating with the jingle of bells and the warmth of holiday cheer, creating an experience for all.

    Event Highlights:

    Giant Snow Globe:

    ●  Step into the spectacular Snow Globe, pose and capture the joy and memories of the festive season, and let the spirit of Christmas shine in every snapshot!

    Tinkle Mega Collection Box:

    ● The mega launch of Tinkle Mega Collection in KidZania —the ultimate pack for every comic lover! The collection boasts over 500 stories that feature every toon in the Tinkle universe. Calling all Tinkle fans to unveil the life-size grand box, meet the characters, participate in Kool activities and immerse themselves in the joy of the season!

    Nestle Ceregrow Christmas Art Challenge:

    ●  Dive into the festive spirit with ‘Nestle Ceregrow Christmas Art Challenge’. A heartwarming competition, as you create and present your nutritious Christmas art bowls using Ceregrow, fruits and vegetables of your choice. The selected winners get a chance to win delightful Ceregrow goodies and hampers.

    FSM Carol Singing Workshop:

    ● Professional music teachers guide you through the art of Carol Singing, harmonizing with musical instruments. Learn, practice, and shine and showcase your newfound skills in a heartwarming performance before a captivated audience – a festive experience that resonates with joy and musical cheer!  

    Santa Parade with RightZkeepers:

    ●  Delight in a spirited parade led by Santa, Suppandi and our lovable RightZkeepers, adding extra merriment to the Christmas Party!

    Christmas DIY:

    ● Get creative with Paper Plate Christmas Wreath, DIY Popsicle Xmas Hanging, Xmas Bookmark Making, and more festive DIY activities

    Games:

    Ballistic Bingo Blast

    ●  Aim and toss – with five chances, can you master the art of precision? Give it your best shot and win exclusive KidZania vouchers!

    Arctic Pin Tumble

    ●  Can you topple the icy pins in just two tries? Keep the excitement alive, score big, and unlock exciting prizes.

    Jolly Ring Toss Challenge

    ●  Take your chances, toss the ring, aim for victory, and become the ultimate ring-toss maestro. Are you up for the challenge?

    Each visitor will get a free Santa hat, that’ll help spread warmth and holiday cheer throughout the party!

    KidZania India chief marketing officer Rahul Dhamdhere, said, “It’s a season when hearts are filled with goodwill, and the joyful tunes of carols echo in the atmosphere. At KidZania, our aim is to introduce the enchanting charm of Christmas, particularly to children, providing them with an unforgettable experience through our planned activities”

    KidZania invites everyone to join in the Christmas celebration to enjoy exciting activities & games with family and friends, infusing the season with merriment, creativity, and the magic of Christmas!

  • Kia Sonet has the lowest maintenance cost in the compact SUV segment: Frost & Sullivan

    Kia Sonet has the lowest maintenance cost in the compact SUV segment: Frost & Sullivan

    Mumbai: Frost & Sullivan growth advisory company, released its total cost of ownership benchmark analysis, revealing Sonet to have the lowest maintenance cost in the Compact SUV segment. While the diesel model Maintenance cost is per cent lower, the petrol model of Sonet takes it further with a 16 per cent lower maintenance cost than the segment average. The analysis further reveals that the diesel model of Sonet tops the segment with a complete value-for-money package. While the diesel model’s total cost of ownership comes out to be 10 per cent lower than the segment average, making it the best in the segment, the petrol variant emerges as the second best with 4 per cent lower TCO than the segment average, closely following the segment best. Furthermore, the analysis suggested that the residual value of both models is per cent higher than the segment average while being amongst the best in the segment. The comprehensive analysis evaluating 5 petrol and 3 diesel competition models against Sonet encompassed the total cost of ownership, comprising initial acquisition cost, residual value, maintenance cost, finance and insurance costs, and fuel expenses.

    Frost & Sullivan’s analysis also revealed that the scheduled maintenance cost of diesel Sonet is lower by 17 per cent compared to the closest rival and 23 per cent compared to the segment average. Regarding Petrol Sonet, the figure is over 7 per cent and 28 per cent lower than the nearest rival and other competition models respectively. Considering a 10,000 km average annual distance travelled among other methodologies the analysis states that the diesel variant’s fuel economy is the best in the segment, standing at 6 per cent lower than the segment average. One of the improvement areas for the Sonet is the fuel economy in the petrol model, where it holds the third position and closely follows the segment’s bests. The analysis further affirms that the initial acquisition, finance, and insurance costs of both models are lower than the segment average.

    Further, Frost & Sullivan spokesperson commented, “We analysed the overall cost of ownership trends of the compact SUV segment. The Kia Sonet comes out to be the most value-for-money proposition with lowest maintenance cost in the segment, which is a challenging accomplishment.”

    Kia India national head Sales & marketing Hardeep Singh Brar commented, “This transformation underscores our commitment to not only deliver exceptional quality and features but also ensure that our customers enjoy an unparalleled ownership experience with the added advantage of cost-effectiveness. We believe in setting benchmarks, and Sonet’s recognition for its low cost of ownership by Frost & Sullivan is clear evidence of our steadfast dedication to redefine industry standards and cater to the evolving needs of our discerning customers.”

    Key Highlights from Frost & Sullivan’s Analysis:

    o   Maintenance Cost: Best in Segment for both petrol and diesel models

    o   Petrol Model: 16 per cent lower than the segment average

    o  Diesel Model: 14 per cent lower than the segment average

    ·         Total Cost of Ownership:

    o   Sonet Diesel: Best in segment (Lowest TCO) with complete value for money package in diesel; 10 per cent lower than the segment average

    o   Sonet Petrol: TCO lower than segment average & second best in segment; 4 per cent lower than the segment average

    o   Residual Value: Among best in the segment with 3 per cent higher residual value than the segment average

    ·     Fuel Cost:

    o   Sonet Diesel: Best in the segment. 6 per cent lesser than the segment average

    o  Sonet Petrol: Amongst the top three; closely following the bests

    ·     Scheduled Maintenance:

    o   Sonet Petrol: Schedule maintenance cost is 7 per cent lower when compared with closest rival and 25 per cent lower with regards to segment average.

    o   Sonet Diesel: Schedule maintenance cost is lower by 17 per cent when compared with closest rival and 24 per cent with regards to segment average.

    Lesser parts replacement frequencies helping Sonet to keep lower maintenance.

    Frost & Sullivan, a global analytics and advisory firm known for their industry intelligence, insights, and advisory services to drive growth, did the analysis keeping various parameters in mind. The key parameters which the firm considered are:

    ·         Vehicle Segment: Compact SUV

    ·         Coverage: Metro (New Delhi)

    ·         Competition Model: 8 (5 Petrol and 3 Diesel)

    ·         Insurance: Comprehensive and third Party

    ·         Motor Vehicle Tax: Taxes vary according to engine capacity and fuel type

    ·         Finance cost: Loan and interest rates (5 years of loan tenure considered)

    ·         Target Customers: Individuals and fleet owners

    ·         Considered 10,000 km average distance travelled in a year

    ·         Vehicle prices procured from respective showrooms of competitors

    ·         Comprehensive insurance policy is considered for benchmarking purposes. Insurance cost is procured from the respective Insurance companies

    ·         November 2023 fuel prices are considered as the base price.

    ·         ARAI (Automotive Research Association of India) specified mileage taken for fuel cost calculation over the 5 years

    ·         Component replacement period for schedule and non-schedule service considered to calculate number of replacements during specified years.

    ·         For residual value calculations, various online portals were referred and primary discussions with leading independent used car dealers were conducted.

    Kia Sonet was launched in India in September 2020 and has received an overwhelming response from customers, with over 3.65 lakh units sold to date in domestic and export markets. The refreshed Sonet in a new Avatar is slated to debut on December 14 2023.

  • Kinetic Green launches ‘ZULU’, an e-scooter designed for the youth

    Kinetic Green launches ‘ZULU’, an e-scooter designed for the youth

    Mumbai: Kinetic Green, a leading manufacturer of electric vehicles in India, launched its highly anticipated, all-new electric scooter, ZULU, at an event in Mumbai. Kinetic Green also unveiled a new brand identity today along with a brand philosophy statement- “Planet at Our Heart”.

    Speaking at the launch, Kinetic Green founder & CEO Sulajja Firodia Motwani said, “This is a significant moment for the Kinetic Green family, and the EV industry at large. Kinetic Group has been well known and loved by millions for its revolutionary two-wheelers like Kinetic Honda scooter and Kinetic Luna. With the launch of our e-scooter Zulu, Kinetic Green is excited to announce that we will be developing and bringing to our customers, a range of 2-wheelers and 3-wheelers in coming years, and now in a “green” avatar. I am blessed and proud to be able to carry ahead the great Kinetic legacy of innovation and service to society, and now adding a new chapter of “sustainable mobility” to it. Kinetic Green’s electric twowheelers will be zero-emission vehicles, thereby making our planet greener and air cleaner. They will also bring great value and savings to the customers, with very low running costs. We are indeed excited to rebegin the 2-wheeler journey in this new avatar! In addition, our rebranding marks a momentous milestone in our pursuit of innovative and sustainable mobility solutions for the masses. As we enter this era of green technology, the new branding will foster this intent and leadership from the brand.”

    Kinetic Green will introduce a cutting-edge “KG Ener-G” battery platform in ZULU. At the heart of it is the patented Oil-Cooled Active Immersion Cooling Technology. This allows for excellent thermal management, Ultra-fast charge up to 80% in just 30 minutes even with a 15 Amp Socket, and still have the ability to provide over 120,000 kms of mileage! All this is integrated via SMART BMS and AI-based Battery Health Prediction System. This battery platform substantially improves battery performance, endurance, and safety, which is many times better than the market standard, reinforcing Kinetic Green’s commitment to pushing the boundaries of EV innovation.

    With ZULU, Kinetic Green further pushes the envelope with a revolutionary ownership experience with the first-of-its-kind “Battery as a Subscription” plan. This innovative battery subscription model redefines electric vehicle ownership, offering customers unparalleled ease and simplicity. The system ensures that the customer does not pay for the battery upfront; as customer can subscribe for the battery on a “pay as you use” model, reducing the initial purchase cost of the scooter and eventually, can also own the battery at the end of the subscription term. This structure results in a reduction of more than 35% in acquisition cost and great savings on running costs as well. The system is fully integrated with a mobile app for seamless user experience. The stylish ZULU redefines performance with a range of 104 kms, ensuring you can enjoy long rides. With a city-speed of 60 kmph, it offers a speedy and fun commute experience. The substantial ground clearance of 160mm makes it well-suited for diverse road surfaces.

    ZULU is Powered by a 2.27 kWh Li-ion battery capacity and is equipped with a portable charger, facilitating convenient charging at home. In addition to its impressive performance, ZULU comes with a range of features to enhance the overall riding experience. These include front and rear disc brakes, under-seat storage, LED Daytime Running Lights (DRL), a digital speedometer, front storage space, a front bag hook, a stylish grab rail, an auto power cut charger, a USB port, boot light. Its key components like battery, motor and controller are water and dust-resistant with an IP67 rating. ZULU also comes with KG- Trust which provides 5 years extended warranty and KG Assure gives peace of mind to the customer with roadside assistance and service support. Available in six colours – Pixel White, Insta Orange, UTube Red, Black X, FB Blue and Cloud Grey, the Madein-India Fame -II compliant high-speed electric scooter is available at an attractive introductory price starting from ₹94,990/- (Ex-showroom, Mumbai), positioning it as one of the most competitively priced electric scooters in the country. In addition, Kinetic Green unveiled its new brand identity today along with a brand philosophy statement- “Planet at Our Heart”. The refreshed brand logo and messaging epitomize Kinetic Green’s deep commitment to environmental betterment, showcasing its passion and dedication to crafting highly efficient and eco-friendly mobility solutions.

    The fresh brand identity for Kinetic Green is a representation of the automotive business’s evolution. The logo features an upward-styled ‘K’ that symbolises strength, stability, and forward movement towards a planet-friendly world. The seamless integration of ‘K’ and ‘G’ conveys a sense of on-the-move momentum, akin to a checkered flag used in motorsport. The overall design reflects authority, stability, and simplicity, encapsulating the essence of Kinetic and Green. The new e-scooter ZULU is now available at all Kinetic Green dealerships nationwide and on Amazon and Flipkart.

     

  • Vijay Deverakonda relaunches RWDY – Street Indian Culture!

    Vijay Deverakonda relaunches RWDY – Street Indian Culture!

    Mumbai: Acclaimed superstar and entrepreneur Vijay Deverakonda makes a dynamic foray into the fashion industry with the relaunch of his street wear brand, RWDY – Street Indian Culture. This ground-breaking initiative introduces a fresh philosophy and vision for the fashion line, symbolising a bold step toward celebrating India’s rich heritage and culture.

    At the core of RWDY lies a compelling mantra – ‘Reclaiming Your Indian Superiority,’ echoing a commitment to revive and honour India’s cultural richness. The brand sets itself apart through a dedication to quality, innovative design, and the establishment of a movement that reclaims cultural supremacy within the realm of contemporary fashion.

    RWDY’s commitment to creating experiences that redefine and differentiate is evident in their products, which seamlessly blend the utility and convenience of modern design with the celebration of India’s cultural roots. The brand’s ethos hopes to spark a movement, transforming fashion into a connection with heritage, history, and people, inspiring a global audience to embrace the richness of Indian culture.

    A key aspect of RWDY’s vision is the creation of clothing meant to endure, to be passed down through generations of friends and family—a testament to the brand’s commitment to producing pieces that instil pride. Vijay Deverakonda’s decision to bring Western fashion to the Indian audience at an affordable price reflects a shift in his own tastes and preferences over the years.

    Speaking about the brand and his inspiration behind it, Vijay Deverakonda remarked, “India 300 years ago, was the centre of the world’s attention. Every powerful country and empire in the world wanted a piece of us and exploited our resources, skill, culture and wealth. Today, There is a massive power shift happening, politically, economically, culturally. Everybody can see it is India’s time at the world’s centre stage. Again. RWDY Indian street culture is our contribution to this movement. A time and a generation that is confident and proud of their roots, heritage and culture. India were the leaders of textile industry and our workmanship was and is art. And we are set to takeover as leaders on every front. RWDY aims to incorporate our rich culture into contemporary street clothing. Our goal is to contribute to Reclaiming Indian supremacy in fashion. Each piece of clothing you hold in your hands carries the legacy of our great nation’s rich textile craft and culture. Our vision is simple— “We start from the streets of India. We aim to take over the streets of the world.”

    RWDY – Street Indian Culture is set to redefine the fashion landscape, offering a unique blend of contemporary design and traditional Indian values. As the brand launches today, Vijay Deverakonda embarks on an exciting journey to reclaim Indian superiority in the world of fashion.

  • Pebble X Pepe Jeans Smartwatch: The iconic denim re-imagined for your wrist

    Pebble X Pepe Jeans Smartwatch: The iconic denim re-imagined for your wrist

    Mumbai: In a quintessential unison of the finest in fashion and the best in technology, India’s fastest growing smartwatch brand Pebble has partnered with Pepe Jeans London to introduce a limited special edition Bluetooth Calling smartwatch. The Pebble X Pepe smartwatch re-imagines the timeless allure of denim for your wrist. An epitome of design and style, the smartwatch dons denim-leather straps and silicon sporty straps with an eye-catching infinite 1.39” HD display and 600 Nits brightness. Priced at Rs 1999, Pebble X Pepe Jeans smartwatch is available on pebblecart.com, pepejeans.in as well as Flipkart & Myntra. It is also available at exclusive Pepe Jeans stores across the country.

    “The association with Pepe Jeans is a landmark one from Pebble’s as well as our consumers’ perspective. It is time we don our fashion & style statement everyday on our wrist while leveraging cutting-edge wearable technology to enhance our lives. It is our innovation designed to suit your style and redefine seamless connectivity,” said Pebble co-founder Komal Agarwal on the launch.

    Speaking about the brand’s latest move, Mensa Brands founder & CEO Ananth Narayanan said, “This new partnership yet again manifests Pebble’s unfazed commitment to meeting the needs as well as aspirations of young Indians. Innovation is the key driving our relentless endeavour to bring the best of wearable technology on everyone’s wrists. We are proud of the association with an iconic denim brand like Pepe Jeans.”

    Adding to the sentiments, Pepe Jeans London MD & CEO Manish Kapoor said, “Pepe Jeans has always been synonymous with denim & lifestyle fashion. With smartwatches swiftly becoming an indispensable part of our fashion & lifestyle statements, we joined forces with Pebble to offer the best to our evolving Indian consumer base. This is an iconic partnership of fashion and technology.”