ITV

Category: Brands

  • Kaya Clinic and ThriveCo unite forces for revolutionary haircare solutions

    Kaya Clinic and ThriveCo unite forces for revolutionary haircare solutions

    Mumbai: Kaya Clinic, a pioneering force in advanced skin, hair and bodycare proudly announces a strategic collaboration with ThriveCo, a premier evidence-based cosmeceutical brand, to elevate and diversify its portfolio of hair care solutions. Renowned for its efficacy-driven cosmeceuticals addressing hair loss, greying, and damage, ThriveCo brings a new dimension to Kaya’s commitment to holistic beauty.

    The partnership focuses on delivering innovative products addressing hair thickening, premature greying reversal, scalp vitalization, and heat protection, complementing ThriveCo’s existing body care range. Kaya’s customers can now experience expert solutions ranging from anti-premature greying serums to products providing instant volume for thinning hair. This collaboration not only strengthens Kaya’s offerings for hair fall but also introduces a specialized scalp care routine for overall hair health.

    ThriveCo’s reparative heat protectant spray, featuring their proprietary 3rd generation bond-building technology, HyaplexTM, will now be available at Kaya’s clinics.

    ThriveCo co-founder Saurav Patnaik expresses his enthusiasm, stating, “We are thrilled to join forces with industry stalwart Kaya Clinic, a brand synonymous with expertise and trust in the beauty industry. This partnership not only expands our reach but also allows us to take a step towards fulfilling our vision of making world-class products available to a much wider audience in India and abroad.”

    Kaya Clinic echoes this sentiment, emphasising the holistic nature of beauty. Kaya India CEO Rajiv Nair stated, “This collaboration with ThriveCo is a testament to our dedication to offering Kaya’s customers the latest and most effective solutions. By integrating ThriveCo’s advanced cosmeceuticals into our range, we are fortifying our commitment to addressing the evolving beauty and wellness needs of our diverse clientele.”

    Experts from both brands are actively developing educational programs to enhance customer understanding and engagement. This partnership solidifies the symbiotic potential between two brands operating in the fast-growing space of cause-based beauty solutions. As the demand for personalized hair and skin solutions grows among the country’s large youth population, Kaya Clinic and ThriveCo eagerly anticipate expanding their presence and leadership in the beauty and wellness sector.

  • OnePlus & Amazon mark a decade of innovation and premium customer focus

    OnePlus & Amazon mark a decade of innovation and premium customer focus

    Mumbai: OnePlus, the global technology brand, marked 10 years of its successful global journey, celebrating a decade of innovation and commitment to offering premium user experience. In line with the same, the brand also commemorated its 10 years of global engagement with Amazon.in, which has further enhanced the accessibility and reach of OnePlus products to the wider segment of customers in India.

    More than 12 million OnePlus smartphones were sold across 98.9 per cent* pin-codes in India via Amazon.in since 2014. Since its inception in India, OnePlus launched its first device on Amazon.in, the OnePlus One in December 2014. And now, OnePlus has emerged to be the #1** searched android smartphone brand in 2023 on Amazon.in, showcasing the brand’s consistently growing popularity among users.

    In line with the commendable growth, in 2023, the flagship OnePlus 11R 5G as the best-selling android premium smartphone* by volume in the >30k price segment on Amazon.in and OnePlus Nord CE 3 Lite 5G emerged to be the best-selling smartphone by volume* across all price segments.

    Marking this milestone, OnePlus founder Pete Lau shared, “Since its inception in India, OnePlus as a brand has always had the best interests of its community at the core of everything we do. Similarly, our longstanding engagement with Amazon is a testament to our commitment to delivering top-tier technology to our wider user community in India. We believe that our shared values and consumer-centric approach made this engagement a resounding success, and continues to do so.

    Here’s to a decade more of forging new frontiers, embracing challenges and fostering limitless potential together”

    Commemorating this occasion, Amazon India VP and country manager, consumer business Manish Tiwary shared, “As Amazon India also celebrates its 10-year anniversary, it is heartening to witness OnePlus also commemorate this milestone the same year. In 2014, the first OnePlus smartphone – the OnePlus One was launched on Amazon.in. And since then, the brand has received exponential growth and popularity amongst the Indian customers. We are humbled by this engagement and congratulate the entire team at OnePlus for choosing India’s most preferred online smartphone destination***, Amazon India, as the marketplace of choice. The journey of innovation and engagement continues, as both companies look ahead to the next decade of pushing boundaries and delivering ground-breaking products to customers pan India.”

    OnePlus recently announced that it is set to launch its new flagship devices, the OnePlus 12 Series, soon. The OnePlus 12 as well as the OnePlus 12R are set to be released at the OnePlus Smooth Beyond Belief Launch Event at 19:30 IST, on 23 January 2024.

     

  • G-SHOCK’s 40 anniversary: Mumbai’s Shock the World with Vicky Kaushal and G-SHOCK founder

    G-SHOCK’s 40 anniversary: Mumbai’s Shock the World with Vicky Kaushal and G-SHOCK founder

    Mumbai: The heart of Mumbai pulsated with excitement as G-SHOCK, the trailblazing force in unbreakable watches, in collaboration with Vh1 India, brought Shock the World to India on 16 December 2023. This global phenomenon, which was held in major cities around the world throughout the year, concluded 2023 in Mumbai.

    Marking G-SHOCK’s 40-year legacy of resilience and innovation, the event was led by Bollywood actor and G-SHOCK brand ambassador Vicky Kaushal, and witnessed the convergence of the emerging youth street cultures with innovation, resilience, and style, creating an unforgettable experience for the G-SHOCK loyalists, fans, watch enthusiasts and audiences alike.  

    Four decades ago, a visionary named Kikuo Ibe dared to dream of crafting an indestructible timepiece. After overcoming numerous challenges, he triumphed in giving birth to G-SHOCK, a brand that has now gained a global sensation. Over the past 40 years, G-SHOCK watches have seamlessly adapted to incorporate cutting-edge technology and meticulous Japanese craftsmanship, consistently pushing the boundaries of what a timepiece can be. Today, G-SHOCK has transcended beyond being just a watch brand; it has become a cultural icon, resonating with individuals from various genres such as fashion, sports, art, music, and more, who value toughness and authenticity.

    The event celebrated the actor Vicky Kaushal as the Face of G-SHOCK in the esteemed presence of Kikuo Ibe – the Father of G-SHOCK, Shigenori Itoh – executive managing officer, Casio Computer Co., Ltd and Hideki Imai – managing director, Casio India. Together, they engaged in a captivating dialogue, sharing insights into the evening’s proceedings, reflecting on the brand’s remarkable journey, and offering a glimpse into the exciting future of G-SHOCK. The additional highlight of the event was the unveiling of the first-ever team G-SHOCK in India which includes a stellar assembly of athletes and artists who embody the epitome of ‘Absolute Toughness’. The young Cricketing Icon, Shubman Gill would be leading the pack along with the distinguished rally racer, Harith Noah, freestyle rapper and MTV hustle runner-up, Paradox, the skateboarding crew with The skateboarding squad with Sagar Waghela, Jay Singh, Nikhil Shelatka and Kushal Gaikwad, and break dancer and Redbull athlete, Arif Chaudhary.

    This was followed by the Shock the World event, living up to its name with jaw-dropping feats by the Father of G-SHOCK, Kikuo Ibe showcasing the rugged durability of G-SHOCK watches, alongside the magnanimous presence of Vicky Kaushal. The night unfolded with TEAM G-SHOCK member Paradox dazzling the audience with his performance, followed by a concert featuring the sensational KR$NA and electrifying DJ sets by Kayan and OG Shez.

    Expressing his enthusiasm about the event, Casio India managing director Hideki Imai said, “Shock the World serves as a vibrant celebration of an iconic brand, which brings together individuals who share the spirit and enthusiasm for the legendary timepieces. This global phenomenon, which has historically served as a dynamic platform for emerging and established artists from various genres, has made its appearance in India after a successful run in 34 countries. We are honoured to orchestrate G-SHOCK Shock the World in Mumbai with Vicky Kaushal who is a perfect embodiment of toughness, endurance and style. He truly echoes the spirit of G-SHOCK with his bold authentic choices and relentless pursuit of excellence.

    G-SHOCK is deeply committed towards the growth and empowerment of the emerging sub-cultures across the globe, and we hope our endeavours such as Shock the World contribute towards the advancement of the dynamic spirit of youth culture in India.”

    G-SHOCK brand ambassador Vicky Kaushal expressed his thoughts on this partnership. He said, “My warm wishes and congratulations to G-SHOCK on its 40 anniversary. I am honoured to represent a brand that has had such a profound impact on shaping youth culture globally. The brand’s commitment to pushing boundaries and its resolute ‘never give up’ attitude deeply resonate with me. Witnessing the energy and passion at the Shock the World event in Mumbai was truly exhilarating, and I look forward to embarking on this journey with G-SHOCK.”

    The Father of G-SHOCK, Kikuo Ibe, expressed his thoughts on the event, saying, “I am thrilled to be part of Shock the World in Mumbai, where I witnessed the vibrant, confident, and dynamic youth of this incredible country. The event celebrated G-SHOCK’s enduring 40-year product legacy through an enigmatic fusion of sub-cultures. India, with its diverse melting pot of cultures, provides the perfect backdrop for hosting our event with the dynamic youth of the country. Meeting individuals across different genres – music, dance, sports, fashion – who fearlessly embrace the G-SHOCK spirit of ‘dare to dream and never give up’ was truly inspiring. We eagerly anticipate offering exciting experiences in India and remain committed to supporting and expanding the vibrant youth culture scene across the country.”

  • TAM report: Food & Beverages retained its top position compared to Apr-Jun’23

    TAM report: Food & Beverages retained its top position compared to Apr-Jun’23

    Mumbai: TAM India has released a quarterly advertising report on television for Jul-Sept’23.

    Ad volumes on television advertising witnessed growth of five per cent in Apr-Jun’23 and one per cent growth in Jul-Sep’23 compared to Jan-Mar’23. Also, Jul-Sept’23 observed a de-growth of four per cent in TV ad volumes compared to Jul-Sep’22.

    Food & Beverages retained its top position compared to Apr-Jun’23; auto sector observed a positive rank shift. Banking/finance/investment entered the top 10 list of sectors during Jul-Sep’23 compared to Apr-Jun’23. The top 10 sectors together added 89 per cent share of ad volumes in Jul-Sep’23.

    The top 10 categories collectively added 33 per cent share of ad volumes on television advertising during Jul-Sep’23. During Jul-Sep’23, biscuits, tea and mosquito repellents were the new entrants in the top 10 list of categories compared to Apr-Jun’23. Washing powder/liquids, milk beverages and shampoos observed positive rank shift in Jul-Sep’23 compared to Apr-Jun’23.

    Hindustan Unilever and Reckitt Benckiser (India) retained their first and second positions during Q’1, Q’2 and Q’3 of Y 2023. During Jul-Sep’23, the top 10 advertisers contributed 49 per cent share of ad volumes on TV advertising. Britannia Industries and Nestle India entered the top 10 list during Jul-Sept’23 and secured ninth and tenth positions compared to their 14 and 13 positions respectively in Apr-Jun’23.

    In Jul-Sep’23, the top 10 brands together accounted for 10 per cent share of ad volumes on television advertising. Out of the top 10 brands present in Jul-Sep’23, five of them belonged to Reckitt Benckiser (India) and four belonged to Hindustan Unilever. Also, five of the top 10 brands belonged to personal care/personal hygiene sector during Jul-Sep’23.

    Milk beverages saw the highest increase in ad volumes resulting in 30 per cent growth during Jul-Sep’23 compared to Apr-Jun’23 followed by ecom-online shopping with 76 per cent growth.

    Compared to Jan-Mar’23, GEC and movies genre witnessed minor rise in percentage share of ad volumes in Jul-Sep’23. Whereas, news and kids genre’s share was maintained throughout all three quarters. The top five genre together contributed more than 90 per cent share of ad volumes in each of the Q’1, Q’2 and Q’3 of Y 2023.

  • WION reveals spectacular year-end line-up: WION REWIND 2023

    WION reveals spectacular year-end line-up: WION REWIND 2023

    Mumbai: As 2023 draws to a close, WION (World Is One News), India’s global news network, unveils its year-end special programming series, ‘WION REWIND 2023’. This immersive retrospective encourages viewers on a voyage of reflection on the most impactful news and captivating stories that have etched an indelible mark on the global narrative throughout the year.

    Spanning politics, culture, sports, technology, climate, and entertainment, the series offers a diverse array of shows designed to engage and resonate with its global audience.

    Compelling stories that have defined the global stage in 2023:

    ·  GRAVITAS REWIND: THE BEST OF GRAVITAS – on 30 December 2023, Saturday at 7:30 pm will allow viewers to rewind the unique stories, informed opinions, and insights into global trends.

    ·   WION WORLD OF SPORT REWIND: THE BEST OF SPORT – Relive the highs and lows of the sports world in 2023 on 25 December 2023, Monday at 7:30 pm. From Novak Djokovic and Max Verstappen’s unstoppable performances to historic moments in cricket and football, the show captures the essence of sportsmanship.

    ·  WION WIDEANGLE: CLIMATE EXTREMES – On 27 December 2023, Wednesday at 7:30 pm, WION WIDEANGLE explores extreme weather events globally in 2023. The episode will delve into the causes of such events, featuring expert insights and analysis, and seeks probable solutions.

    ·   WION E-club: LIGHTS, CAMERA, E-CLUB! – As 2023 comes to an end, join the exploration of the biggest blockbusters, trendsetters, and newsmakers of showbiz on 29 December 2023, Friday at 10:30 pm.

    ·   World At War: THE TWO WARS: BLOOD, GRIEF, FURY- On 31 December 2023, Sunday from 8 pm, delve into the impact of the Gaza War and the Russia-Ukraine conflict on the global world order. Explore the weapons technology and the business of wars in this thought-provoking year-ender show.

    ·  INSIDE SOUTH ASIA: SPOTLIGHT-   On 21 December 2023, Thursday at 7:30 pm, viewers will witness India’s rise as a global powerhouse. From hosting the G20 summit to a historic moon landing, 2023 marked India’s emergence as a cultural and economic giant. INSIDE SOUTH ASIA will also shed light on China’s growing influence, women’s rights, and climate change-related concerns in the region.

    ·   TECH IT OUT: 10 LIFE-CHANGING INNOVATIONS- As the year ends, TECH IT OUT on 26 December 2023, Tuesday at 7:30 pm looks back at the tech trends that ruled 2023. It will focus on life-changing innovations and revolutionary technologies that defined the world of technology this year.

    ·  THE WEST ASIA POST: CHANGING FACE OF WEST ASIA- Tune in on 22 December 2023, Friday at 5:30 pm to explore the dynamic landscape of West Asia, marked by war, disaster, and geopolitical shifts. The show will delve into truces, conflicts, and the pressing question of whether 2023 will be the year when all of West Asia is drawn into the Israel-Palestine conflict.

    ·  WION WINGS: BEST OF WINGS GLOBAL ADVENTURES- On 23 December 2023, Saturday at 3:30 pm, WION WINGS will take viewers on an unforgettable journey around the world. The show revisits the most thrilling moments of 2023, starting with the top places to celebrate New Year’s Eve in style.

    ·  India’s Moments of Glory: 7 reasons why India celebrated in 2023 – On 23 December 2023, Saturday at 7:30pm, explore country’s top moments like historic lunar achievement, diplomatic triumph at the G20, economic prosperity, and cinematic excellence, including the ground-breaking Oscar win for the song “Natu Natu” from the film “RRR.” Don’t miss this concise journey through the highlights of India’s remarkable year.

    ·  The Year of Turmoil: 10 Most Turbulent Cases of Political and Economic Unrest Worldwide – On December 24, 2023, Sunday at 7:30 PM explore the tumultuous events of 2023, dominated by leaders like Putin, Narendra Modi, Trump, and Xi-Jinping. Witness the unrest in various parts of the world, strategic realignments, and the emergence of new alliances amidst wars, crises, and uncertainties.

    ·  Viral Edition: What the world watched on WION– On 28 December 2024, Thursday at 7:30 pm. In a year defined by ‘war’, Wion’s unbiased coverage of the Russia-Ukraine war and Israel-Hamas conflict took center stage. Join us in this tribute to our viewers with the annual showcase of Wion stories that captivated the world in 2023. From war and natural calamities to workplace issues and India’s triumphant lunar mission, witness what the world watched on WION.

    In anticipation of the upcoming special programming, of WION & Zee Business chief business officer Madhu Soman, expresses relevance of WION REWIND 2023, stating, “Rewind 2023 encapsulates the essence of a transformative year, offering viewers a diverse line-up of notable highlights from across news genres. WION aims to engage audiences with profound reflection on the significant events and stories that have left an indelible mark on the global narrative. As we approach the close of 2023, WION remains steadfast in its commitment to delivering compelling content that deeply resonates with our global audience.”

    Seize the moment to revisit, contemplate, and experience the extraordinary highlights of 2023 through the lens of WION.

  • Air India starts rollout of new global brand identity

    Air India starts rollout of new global brand identity

    Mumbai: Air India has started the rollout of its recently unveiled global brand identity across guest touchpoints, beginning with a full switch to the new look across digital and online channels and rebranding at Delhi and Mumbai airports.

    The new identity, unveiled in August 2023, is centered around the ‘Vista’, Air India’s logo icon and a symbol of limitless possibilities and progressiveness. The new look features Air India’s new brand colours, including Air India red, aubergine, rose gold, and accents of gold, as well as the extensive usage of customised iconography and a bespoke font, Air India Sans – all crafted to reflect a bold, modern, and world-class airline with an Indian heart. This spirit is now reflected in:

     . A redesigned website, airindia.com, and a new mobile app: Air India guests will now be able to enjoy a more seamless and intuitive online experience with streamlined booking flows, faster performance, new features, and a refreshed design that showcases the airline’s new brand identity. The new website and mobile app were designed and architected by Air India’s teams in Kochi and Silicon Valley.

    . New social media avatar: Air India’s social media platforms have been revamped to reflect the new brand identity, offering engaging content and an interactive platform for guests to connect with the airline and fellow travellers.

    . Gradual rollout at airports: Starting with Delhi and Mumbai airports, guests will begin to see the new branding come alive at various touchpoints, including check-in counters, boarding gates, lounges, and newly designed boarding cards. The rollout will progressively extend to other airports across Air India’s growing global network in the coming weeks.

    “The network-wide switch to our new global brand identity is a landmark moment for Air India,” said Air India CEO & managing director Campbell Wilson. “It’s not just about bringing our new logo and colours to customer touchpoints; it’s a promise to our guests of a transforming travel experience that is modern, seamless, and infused with the warmth and hospitality that defines a new India and a new Air India. We are confident that the modern, world-class look of Air India will appeal to our guests globally and serve as a strong reminder of all the remarkable changes that have come or are to come to their Air India experience.”

    Rebranding on and inside aircraft

    The new Air India livery will feature on the A350 fleet and subsequently on other incoming brand-new aircraft. The in-flight rollout of the new global brand identity is linked to the airline’s soon-to-be-inducted Airbus A350 fleet as well as subsequent refurbishment of cabin products over the next few months.

    “This is a transformation of great scale, and therefore, it may take us a while to achieve consistency in our product, service, and the overall ‘new Air India experience’. We will continue to seek the support of our guests as we modernise Air India and make it a world-class airline that India deserves,” Wilson added.

    Earlier this year, Air India placed record-setting orders for 470 aircraft with Airbus and Boeing for US$ 70 billion (at published list prices), from which the much-anticipated Airbus A350 aircraft will start arriving this month. A US$ 400 million project for the refurbishment of 43 of Air India’s legacy widebody aircraft begins mid-2024, which will lead to the installation of brand-new seats in every cabin, new inflight entertainment systems, and inflight Wi-Fi internet connectivity.

    Air India last week revealed new uniforms for its cabin and cockpit crews, designed by the famed Indian couturier, Manish Malhotra. The new uniforms will be introduced in a phased manner over the next few months, starting with the entry of service of Air India’s first Airbus A350. The airline will also soon reveal new uniforms for ground staff, engineers, and security personnel, designed by Manish Malhotra.

  • Iodex unveils ‘UltraGel+’ with Rishabh Pant as brand ambassador

    Iodex unveils ‘UltraGel+’ with Rishabh Pant as brand ambassador

    Mumbai: Strong odours from pain relief gels and multiple applications for all-day pain relief are now a thing of the past. Iodex, a trusted pain relief brand by Haleon (erstwhile GlaxoSmithKline Consumer Healthcare), is proud to launch its new advanced product, ‘Iodex UltraGel+’ with the scientific superiority of two per cent Diclofenac emulgel.

    Renowned Indian cricketer, Rishabh Pant, has been chosen as the brand ambassador for this new launch, which was announced via a brand film ‘Ab Dard Se Din Bhar Aaram’. As the star wicketkeeper works tirelessly on bouncing back and returning to the cricket pitch, Iodex UltraGel+ is the trusted pain relief partner he relies on.

    Embed link: https://www.youtube.com/watch?v=FRkorpvN-94

    The new Iodex UltraGel+ carries double the strength of the active ingredient, Diclofenac DEA, which helps provide all-day relief with just two applications. Its unique emulgel formulation enables greater penetration into the skin, thus providing relief from day-to-day body pains.

    The launch campaign for Iodex UltraGel+ takes one through the rigorous journey Rishabh Pant is on to make his comeback. As the Indian cricketer meticulously trains to bounce back with every rep, his determination is supported by Iodex UltraGel+. The advanced new offering with double power and all-day pain relief empowers Rishabh Pant to focus on his journey with Iodex Ultragel+ as an ally along the way.  

    This association with Rishabh Pant not only underscores the product’s effectiveness in helping individuals pursue their dreams without the hindrance of pain but also aligns seamlessly with his dedication and spirit.

    Haleon India pain and respiratory lead, area marketing India subcontinent Bineet Jain commented on this exciting collaboration, saying, “The new Iodex UltraGel+ will redefine the pain relief landscape with its strong formulation and superior penetration providing all-day pain relief with no smell. With double power, Iodex UltraGel+ is the perfect ally for cricketer Rishabh Pant’s need for all-day pain relief while he prepares for his return to the field. As a heritage brand trusted for many generations, Iodex has always helped Indians achieve their dreams by effectively managing body pains, and this new launch is a testament to this commitment.”

    The new Iodex UltraGel+ is available on One mg and Blinkit across metro cities.

  • Zaeden unveils new SOL fragrance ‘Unchained’ in collaboration with Siddartha Tytler

    Zaeden unveils new SOL fragrance ‘Unchained’ in collaboration with Siddartha Tytler

    Mumbai: SOL, the revolutionary fragrance brand launched by Indian pop icon Zaeden this year, has  announced the launch of ‘Unchained’, the much-awaited addition to their esteemed fragrance collection. The new variant is born out of the dynamic partnership between SOL and leading fashion designer Siddartha Tytler, setting a new standard in olfactory artistry and style fusion.

    Inspired by Tytler’s vibrant palette and daring couture, ‘Unchained’ embodies a sensorial journey mirroring his iconic design philosophy. The fragrance is a testament to Tytler’s journey through fashion, encapsulating his signature elements of sharp cuts, vivid hues, and exquisite crystal applications.

    ‘Unchained’ is composed of a symphony of fragrance notes – at its peak, bursts of orange, amalfi lemon and calabrian bergamot top notes with an alluring scent of Madagascar vanilla and mixed fruits accompanied by white musk and amber forming the base notes, creating an irresistible and empowering aroma. The packaging of the enchanting fragrance is also inspired by Tytler’s visionary creations, boasting bold colours and modern aesthetics, inviting consumers into the realm of daring sophistication.

    Sharing his excitement around the launch, Zaeden said, “With the launch of ‘Unchained’, we bring together the worlds of fashion and fragrance. After the successful launch of ‘Mystic Voice’ and ‘Sweet Sea’, our third fragrance represents the evolution and diversification of SOL as a brand, while staying true to our philosophy of capturing ‘Stories Of Life’. Siddartha Tytler’s creative boldness resonates with our commitment to provide our users with unique sensory journeys. Personally, this fragrance reflects my values as an artist of freedom and self-expression, and is sure to leave a blissful mark. This launch is just an indication of our continued efforts towards innovation and our commitment to think out of the box in order to create the most distinctive aromas.”    

    Tytler added, “As a person who has been obsessed with fragrances since childhood, it has always been a dream to create one myself.  Thanks to ‘SOL’ and Zaeden, to ignite my imagination and for making this dream come true. Hopefully it continues in the future. The fragrance ‘Unchained’ is absolutely divine and evocative — I’m simply obsessed.”

  • TAM report: TV ad volumes in the GEC genre showed a steady four per cent increase

    TAM report: TV ad volumes in the GEC genre showed a steady four per cent increase

    Mumbai: TAM India has released a quarterly advertising report on GEC channel genre for Jul-Sept’23.

    Television ad volumes in the GEC genre showed a steady four per cent increase during both the periods of Apr-Jun’23 and Jul-Sept’23 when compared to Jan-Mar’23. Additionally, Jul-Sept’23 saw a one per cent rise compared to Jul-Sept’22 in the GEC genre.

    Food & beverages, personal care/personal hygiene and household products sectors maintained their rankings as first and second and third respectively, during Jul-Sept’23 compared to Apr-Jun’23. ‘Banking/Finance/Investment’ and ‘Babycare’ emerged as newcomers in the top 10 list of sectors during Jul-Sept’23, surpassing their positions in Apr-Jun’23. Together, the top 10 sectors accounted for 94 per cent of the ad volumes during Jul-Sept’23.

    The toilet soaps category maintained its leading position, securing nine per cent of ad volumes during Jul-Sept’23 as it did in Apr-Jun’23. Additionally, toothpastes, biscuits, and chocolates preserved their rankings at fifth, eighth, and ninth places, respectively, in Jul-Sept’23 compared to Apr-Jun’23. Collectively, the top 10 categories contributed 43 per cent of ad volumes in Jul-Sept’23. Among these, mosquito repellents emerged as the sole new entry in the top 10 list of categories during Jul-Sept’23 when compared to Apr-Jun’23.

    Hindustan Unilever and Reckitt Benckiser (India) retained their first and second positions during Q’1, Q’2 and Q’3 of Y 2023. Together, the top 10 advertisers contributed 66 per cent share of ad volumes in Jul-Sept’23.

    In Jul-Sept’23, Britannia Industries was the only new entrant in the top 10 list of advertisers.

    Dettol Toilet Soaps ascended to first position in Jul-Sept’23 compared to its seventh position in Apr-Jun’23. The top 10 brands together covered 12 per cent share of ad volumes in Jul-Sept’23. Lifebouy Toilet Soap, Horlicks and Clinic Plus.

    The ‘Ecom-Online Shopping’ category experienced the highest surge in ad secondages, boasting an 83 per cent increase in television advertising for GEC genre. Among the top 10 categories, Diapers exhibited the most substantial growth percentage, skyrocketing fourfold during Jul-Sept’23.

    Shampoo were the new entrants in the top 10 brands list in Jul-Sept’23 over Apr-Jun’23. Out of the top 10 brands, four of them belonged to Reckitt Benckiser (India) and six belonged to Hindustan Unilever in Jul-Sept’23.

    In Jul-Sept’23, Hindi GEC maintained its leading position, claiming a 24 per cent share of ad volumes compared to Apr-Jun’23. The top five channel subgenres collectively represented 68 per cent of ad volumes during Jul-Sept’23.

  • MarksmenDaily Group recognises Dalda Vanaspati as one of the ‘Most Preferred Brands of India 2023’

    MarksmenDaily Group recognises Dalda Vanaspati as one of the ‘Most Preferred Brands of India 2023’

    Mumbai: Dalda Vanaspati, the iconic legacy brand from Bunge India, has proudly been honoured as the ‘Most Preferred Brands of India 2023’ by the cutting-edge online news group, MarksmenDaily. Dalda Vanaspati was given this recognition at a formal event hosted by the MarksmenDaily Group on 8 December, 2023 in Mumbai. This recognition comes as a testament to Dalda Vanaspati’s enduring trust & legacy, spanning over 75 years and making it one of India’s most cherished brands.

    Dalda Vanaspati, a name that resonates with generations, holds a special place in the hearts of Indian households since its inception in the 1930s. The brand’s journey began long before India gained its independence, and even today, the memories of its iconic black and white advertisements and the yellow jar with the palm tree, evokes nostalgia among all age groups across India. The brand has been a constant companion in kitchens, celebrated for its unparalleled flavour, richness, and exceptional value.

    Dalda Vanaspati distinguishes itself through its steadfast dedication for not only complying with Indian food safety regulations but also to stay in sync with international progress in health, nutrition, and food safety. The brand’s transition to being Transfat-free, exemplifies its unwavering commitment to prioritize consumer health and safety. The journey of Dalda Vanaspati extends beyond culinary heritage to encompass innovation, health awareness, and a vision for a nation that enjoys Taste with Health. With such a captivating brand journey, it was only fitting for MarksmenDaily group to nominate Dalda Vanaspati as one of ‘The Most preferred Brands of India 2023’. This nomination was a result of an extensive quantitative consumer research survey conducted by LeadCap, a leading global research, advisory and consulting firm.

    Speaking on the occasion, Bunge India AVP marketing Milind Acharya expressed gratitude for the recognition, saying, “We are thrilled to be again acknowledged as one of the ‘Most Preferred Brands of India 2023’ and this time by MarksmenDaily Group. This prestigious accolade is a testament to Dalda Vanaspati’s rich legacy, unwavering quality, and the enduring trust of our consumers. At Bunge, we remain committed to delivering excellence, and this recognition reinforces our dedication in providing a product that resonates with the preferences of the Indian consumers, making Dalda Vanaspati a cherished choice in households across the nation. I would also like to take this opportunity in congratulating the other brands that have been bestowed with this recognition and also thank the MarksmenDaily Group for their extensive research to bring forth brands that reside in the hearts of the common man of this country. ”