Category: Brands

  • Ancestry unveils ‘Heer’: Velvet wedding edit in jewel tones

    Ancestry unveils ‘Heer’: Velvet wedding edit in jewel tones

    Mumbai: Ancestry, known for seamlessly blending traditional crafts and modern aesthetics, is delighted to introduce its latest wedding edit – ‘Heer’. The collection is an exquisite tribute to the enduring charm of velvets for the upcoming season of winter weddings.

    “Heer” is the brand’s interpretation of a bond shared between two friends at a joyous wedding celebration and is an ode to the strong connection of female friendships. It is imagined on soft and lush velvet with intricate details and signature prints.

    “Heer” offers an impressive array of velvet pieces for your wedding festivities with a modern twist. At Ancestry, we celebrate our history and heritage in a contemporary language. Heer is our interpretation of that bond shared with friends, and family that etch a beautiful memory that lives in our hearts forever. It effortlessly caters to every facet of a woman’s life, flawlessly harmonising fashion and functionality.

    The launch of “Heer” is perfectly suited for the forthcoming wedding season. Its luxurious textures and vibrant hues pay homage to the beautiful lush velvet, delivering an enchanting amalgamation of tradition and contemporary along with their signature prints.

    Explore the unique collection at Ancestry that celebrates the timeless beauty of Indian craftsmanship. With a touch of timeless grace, the brand continues to weave the threads of tradition and modernity into the fabric and craft.

  • realme is all set to ‘Make it real’ with its revamped strategy

    realme is all set to ‘Make it real’ with its revamped strategy

    Mumbai: realme smartphone service provider announced their new slogan ‘Make it real’ in an open letter, Sky Li, Founder and CEO of realme, emphasised that this year will redefine realme’s brand standards. The letter highlights realme’s new mission, brand positioning, and spirit. Transitioning from an “opportunity-oriented” to a “brand-oriented” approach, realme is shifting its focus towards becoming a tech brand that resonates with young users.

    A tech brand that better understands young users

    Since its inception, realme has established its position with development strategy: to bring technologies and designs to young users worldwide. The brand aims to connect with more young users across various markets, leveraging its recognition among this demographic to elevate its standards even higher.

    Building on five years of success, realme is broadening its scope rather than changing direction. Leveraging its deep understanding of young users and steering the company’s development, realme is transitioning its strategy from trendy-based to a more inclusive and expansive one. This will steer its long-term investment and growth, enabling the brand to enhance its connection with a larger number of young users across various markets and global regions.

    As such, realme’s mission is to more concisely capture its future development aspirations: “To let young users around the world enjoy tech experiences that exceed expectations.” With increased focus and ambition, realme is poised to explore new possibilities and make breakthroughs.

    From “opportunity-oriented” to “brand-oriented”

    realme places the youth at its core and adheres to a user-centric approach, driving its competitiveness in three areas: product, technology, and brand strengths. This ideology will guide realme towards achieving long-term, high-quality growth.

    By planning to partner with over 30 leading tech companies and investing heavily in R&D in 2024, realme aims to bring the latest technology to its users. The brand aims to refine its customer insight process for a more dynamic experience. Focusing on the younger generation, realme will integrate user insights into ongoing brand and product development, creating a fluid and multi-dimensional brand experience.

    realme’s focus on product, technology, and brand strengths allows the brand to bring the latest technological advances directly to young users. This approach transforms its positioning as a tech brand that better understands young users from an idea into reality.

    Moreover, realme has also introduced a new slogan: “Make it real” that retains the spirit of “Dare to Leap” while placing greater emphasis on young users, aiming to bring real, clear, and tangible benefits to their lives.  

    As it moves into the next five years, realme pledges to stay true to its original intentions and grow alongside young people, aiming to be a tech brand that better understands their needs and aspirations to make it real

    For more information, please visit www.realme.com/in/  

  • ITC’s Cloud kitchen business expands its horizon across cities

    ITC’s Cloud kitchen business expands its horizon across cities

    Mumbai – As per media reports, the ITC (India Tobacco Company Limited) Group conglomerate decided to scale up its cloud kitchen business in metro cities, particularly Chennai. ITC is currently offering North Indian lunch and dinner and other bakery products online, the company decided to expand its horizon for the food business to cater to foodies. The company plans to roll out ventures including in Mumbai, Delhi, and Kolkata city.

    As of now, ITC Ashirwad, ITC Master Chef, and ITC Sunfeast Baked Creations are there brands running in the food business under ITC brand.  

    The company has an expansion strategy to leverage the brand through platforms of food technology-based apps like Zomato, and Swingy. ITC cloud kitchens have a centralized and decentralised platform to serve consumer needs. As per media reports, 90 per cent of orders in food delivery apps are placed in dining hotels whereas the rest are from cloud kitchens. For serving premium food with standardisation of food company have plans to digitise the food business at pan India.

    While speaking to the media ITC executive director Hemant Malik said, “The tech-learning needed for the business comes from our focus on digitalisation. The model involves setting up the central kitchen and satellite kitchens in cities where we operate. We are already the market leader in Bengaluru in the premium space within two years of operation and will now scale up in other cities,”
     

  • Shisen Fox unveils Japanese handcrafted collection

    Shisen Fox unveils Japanese handcrafted collection

    Mumbai: Shisen Fox, the newest player in the premium unisex eyewear arena, announces its entry with the launch of Japanese handcrafted collection. This collection, a seamless blend of innovation and style, is poised to redefine the eyewear landscape.

    Featuring 22 distinct styles in seven alluring shades, Shisen Fox introduces a captivating range that reflects its commitment to setting new benchmarks in the eyewear industry. The brand unveils a fresh line every 15 days, staying at the forefront of innovation and fashion-forward design.

    Shisen Fox has already caught the eye of prominent personalities such as Anupam Mittal, Sujata Biswas (founder of Suta), and Influencer Masoom Minawala, who have been spotted adorned in Shisen Fox eyewear. Their endorsement is a testament to the brand’s allure and style quotient.

    Founded by Samarjeet Singh and Salim Memon, Shisen Fox draws inspiration from Japanese culture and craftsmanship. Both founders, with a background steeped in design and fashion, bring a wealth of experience to the brand, dedicated to creating eyewear that is original, well-made, and futuristic.

    The latest eyeglasses collection from Shisen Fox is a celebration of minimalism, offering wearers an opportunity to express their personal style through understated yet striking designs. Each pair is meticulously crafted for both comfort and style, catering to diverse tastes and preferences.

    Shisen Fox founders Samarjeet Singh and Salim Memon expressed, “At Shisen Fox, our vision is to redefine the essence and future of eyewear by embracing minimalism. Our latest collection reflects our dedication to creating timeless pieces that effortlessly blend style and functionality, allowing our customers to make a subtle yet profound statement.”

    Shisen Fox’s commitment to innovation is reflected in their strategy of releasing a new line of eyeglasses every 15 days. This ensures customers have access to the latest trends and designs, establishing the brand as a trailblazer in the eyewear industry.

    Beyond eyeglasses, Shisen Fox aims to inspire individuality, empowering wearers to express their unique personality effortlessly through their eyewear.

  • Tata Coffee will merge with Tata Consumer Products Limited

    Tata Coffee will merge with Tata Consumer Products Limited

    Mumbai: Tata Coffee will merge with Tata Consumers Products Ltd ( TCPL). On Thursday The Board of Directors of TCL (Tata Coffee Limited) in collaboration with TCPL acknowledged the conditions under 29 clauses of provisions are fulfilled and stated in regulatory filings. The upcoming merger will be effective from 1 January 2024. It will be a composite scheme of arrangements among TCPL, and TCL.

    As per media reports, TCPL will issue one equity share to existing Tata Coffee shareholders. After demerger or amalgamation TCL will dissolve with the statutory process.

    Tata Consumer Products is known for its quality and innovation. Tata Consumers Limited has different product lines of Coffee, Tea, Salt, Liquid Foods, and beverages. In the last few years, Tata Consumers gave better returns on stock investment.

    This FMCG consolidated business will help Tata Group for its momentum to market share expansion. Tata Consumer Products also has a strong presence abroad in the FMCG segment. According to industry experts, it is likely to add to its earnings by 3-5%. In the next financial year.

    According to the Forbes India report, TCPL is the 8th largest FMCG player in India with a market cap of Rs 0.879 Lakhs Crores.

  • TAM report: Kia Seltos entered the top 10 list of brands in Jul-Sept’23

    TAM report: Kia Seltos entered the top 10 list of brands in Jul-Sept’23

    Mumbai: TAM AdEx India has released a quarterly advertising report on print for Jul-Sept’23.

    Print advertising experienced a six per cent increase in ad space from Jan-Mar’23 to Apr-Jun’23. However, from Jul-Sept’23, there was a two per cent decline in ad space compared to Jan-Mar’23. Additionally, during Jul-Sept’23, there was an 11 per cent reduction in ad space compared to the same period in 2022 for print advertising.

    The services sector claimed the top spot, capturing a 16 per cent share of ad space in Jul-Sept’23, surpassing its position in Apr-Jun’23. Computers emerged as the sole newcomer in the top 10 sectors, securing a two per cent share of ad space in Jul-Sept’23 compared to the previous quarter. Together, the top 10 sectors added 82 per cent share of ad space in Jul-Sept’23.

    During Jul-Sept’23, coaching/competitive exam centre descended to ninth position with a three per cent share of ad space compared to its first position in Apr-Jun’23. Whereas, in Jul-Sept’23, public issues ascended to fourth position with five per cent share of ad space compared to its tenth position in Apr-Jun’23. Additionally, the top 10 categories collectively added 44 per cent share of ad space in Jul-Sept’23.

    Maruti Suzuki India was the leading advertiser during Jan-Mar’23 and Apr-Jun’23. During Jul-Sept’23, the top 10 advertisers together covered 13 per cent share of ad space. SBS Biotech ascended to first position in Jul-Sept’23 compared to its second position in Apr-Jun’23. 38k plus exclusive advertisers were present in Jul-Sept’23 compared to Apr-Jun’23.

    Kia Seltos entered the top 10 list of brands in Jul-Sept’23 and secured first position compared to its 78th position in Apr-Jun’23. 47k+ Exclusive Brands were present during Jul-Sept’23 compared to Apr-Jun’23. Patanjali Divya OTC Products was an exclusive brand in Jul-Sept’23 compared to Apr-Jun’23. Also, the top 10 brands covered six per cent share of ad space in Jul-Sept’23.

    Public issues among categories witnessed highest increase in ad seconds with twofold growth followed by cars with 29 per cent growth during Jul-Sept’23 compared to Apr-Jun’23. In terms of growth percentage, the corporate-IT category witnessed the highest growth percentage among the top 10 i.e. four times in Jul-Sept’23.

    Sales promotion advertising covered 29 per cent share of ad space in Print during Jul-Sept’23. Among sales promotions, multiple promotion secured first position with 52 per cent share of ad space followed by discount

    promotion with 34 per cent share. The top two promotions covered 86 per cent share of ad space during Jul-Sept’23.

  • Hyundai Motor India Ltd. welcomes Deepika Padukone as its brand ambassador

    Hyundai Motor India Ltd. welcomes Deepika Padukone as its brand ambassador

    Mumbai: Hyundai Motor India Ltd. (HMIL) announced that it has on boarded charismatic Deepika Padukone as its brand ambassador. The renowned Indian actress Deepika’s success resonates nationally and internationally.

    Welcoming Deepika Padukone to the HMIL family Hyundai Motor India Ltd COO Tarun Garg said, “We are thrilled to onboard the incredibly talented, Global Indian icon Deepika Padukone as our brand ambassador. Her magnetic charm and illustrious career perfectly aligns with Hyundai Motor India’s young and dynamic brand. Deepika’s influence extends beyond the silver screen, resonating with a diverse audience, especially the vibrant youth. In this exciting partnership, we envision Deepika as the perfect catalyst to bridge the gap between our cutting-edge automobiles and the aspirations of the young and dynamic demographic. Her spirit mirrors the essence of Hyundai Motor India, where innovation meets passion. We believe this collaboration will elevate our brand presence and create a profound connection with the energetic and forward-thinking audience we aim to reach. Together with Deepika, we look forward to accelerating towards new horizons and creating a powerful narrative that inspires the next generation of automotive enthusiasts.”

    Deepika Padukone – an actress from Bollywood added, “I am absolutely delighted to join forces with Hyundai, an iconic name synonymous with innovation and excellence in the automotive industry. It’s an honour to be associated with a brand that has a rich legacy of crafting vehicles that have not only stood the test of time but have also set benchmarks for performance and style. What is even more thrilling is Hyundai’s commitment to inclusivity within the automotive industry that has been male dominated for centuries. I am certain that together we will drive towards new horizons and foster a community that celebrates every individual, making the automotive experience inclusive and accessible for all.”

    With Deepika Padukone as Hyundai Motor India’s brand ambassador, customers can expect a perfect blend of elegance and innovation, mirroring the sophistication of Hyundai vehicles. Her association adds a touch of star power, emphasizing Hyundai’s commitment to style, performance, and an unparalleled driving experience.

    Deepika Padukone’s impressive 16-year career in Indian cinema, spanning more than 30 movies, including international successes like “XXX: Return of Xander Cage”, aligns seamlessly with Hyundai’s goals. This mutually beneficial tie-up, leveraging her emotional bond with the Indian audience makes her an  brand ambassador for Hyundai Motor India.

  • KelpHR & Uber lead the charge: Championing workplace safety and inclusivity

    KelpHR & Uber lead the charge: Championing workplace safety and inclusivity

    Mumbai: In the evolving corporate landscape, ensuring safer workplaces isn’t just a compliance measure—it’s a testament to an organisation’s core values and commitment to its employees. Central to this endeavor in India is the PoSH Act, a legislative milestone that emphasises the eradication of workplace harassment.

    KelpHR, established in 2013, stands at the forefront of this mission, offering a decade of expertise as a prominent provider of HR solutions. Having served more than 800 clients in India and overseas, KelpHR specialises in PoSH, diversity, equity & inclusion, and employee assistance programs—all with the common goal of fostering safer, happier, inclusive, and productive workplaces. Initiatives like the KelpHR PoSH Awards spotlight organisations championing these ideals, illuminating the path for others to follow suit. KelpHR recently organised the fourth edition of the KelpHR PoSH Awards 2023. This event will shine a spotlight on the Top 25 Safest Workplaces in India.

    In a joint interview, Indiantelevision.com caught up with KelpHR CEO & co-founder Smita Shetty Kapoor & Uber India Sr director Megha Yethadka.

    On the pivotal moments that stand out in the journey of fostering safer workplaces and these experiences shaping your approach to workplace safety

    Megha: Being green on audit compliances from the beginning is important to keep challenging the methods and the efforts to train our employees and managers on PoSH related compliances. A moment that stood out for us was when Uber India won the ‘KelpHR PoSH Awards in 2021’ which was a special recognition of workplace safety metrics by an external body that accelerated the path towards building better workplaces for our employees. These continued efforts in the space of PoSH compliances have recently garnered us the title of Torchberarers of Workplace Safety – ‘Triple Safety Crown’. Such recognitions underscore our efforts towards creating a robust and engaging PoSH education and awareness program at Uber. We’re proud of the extraordinary progress we’ve made together over the last four years in developing a robust and engaging PoSH education and awareness program that reinforces our company values of ‘Stand for Safety’ and ‘Do the Right Thing’. More than the external recognition, our employees internally sharing feedback, strong culture survey scores and anecdotes of feeling safe, being able to bring their authentic selves to work and feeling included are moments that make us most proud.

    On the evolution of the KelpHR PoSH Awards over the past four editions, and the impact has it left on various industries

    Smita: The KelpHR PoSH Awards began with the vision of honoring organisations for outstanding efforts in creating safe workplaces, evolving from recognising individuals to acknowledging 25 workplaces. An essential shift involves incorporating employee surveys, reflecting a commitment to gaining comprehensive insights into workplace dynamics. The awards now see increased participation, with a streamlined approach for efficiency and accuracy in the evaluation process.

    The criteria have evolved to be more profound and intersectional, challenging organisations to go beyond compliance and embrace the true spirit of creating safe and inclusive environments. This strategic shift encourages a holistic approach to preventing workplace harassment.

    In essence, the KelpHR PoSH Awards have become a dynamic platform fostering continuous improvement within organisations. The increased participation, refined criteria, and innovative data collection contribute to the awards’ positive impact on shaping safer and more inclusive workplaces across diverse industries.

    On Uber’s approach to incorporating cutting-edge solutions to address evolving challenges related to workplace safety

    Megha: At Uber, we #StandForSafety which is one of our Uber values and we live this value every moment. We have optimised our turn around time to 45 days for Internal Committees to close the case, instead of the 90 days governed under PoSH Law by calling out every step in the IC Investigation process so that the IC has better clarity on each step to fast track the process and provide faster resolutions to the involved parties. We have also launched a Global awareness program about ‘Respect@Uber’ last year (2022) to build awareness around how to recognise and respond to policy violations, resolve conflict at the workplace and provide restoration as necessary. We have been proactive about our initiatives and invested in prevention vs reaction alone (Ex: street play-styled awareness sessions, online case study-based training and evaluation etc).

    On the KelpHR PoSH Awards highlighting the commitment to eliminating workplace harassment; how can organisations effectively translate this commitment into day-to-day practices, creating lasting cultural change

    Smita: Over the years, it has become evident that the foundation for a secure workplace begins with a strong commitment from leadership. This commitment shapes the organisational culture, fostering an environment dedicated to promoting safe workplaces. Individuals within the organisation, influenced by this commitment, exhibit behaviors that contribute to a culture prioritising safety.

    Additionally, organisations should focus on effective leadership communication, anti-harassment policies, regular training, awareness sessions, platforms for reporting inappropriate behaviors, and the promotion of inclusive leadership and diversity. By integrating these practices, organisations move beyond a mere commitment to eradicating workplace harassment, actively fostering a culture where values like respect, inclusivity, and safety are ingrained in day-to-day operations.

    On envisioning the impact of the Triple Safety Award on organisations and their commitment to preventing sexual harassment

    Smita: The Torchbearers of Workplace Safety – ‘Triple Safety Crown’ was envisioned as more than just a recognition and singular achievements; it’s a tribute to the consistent, ongoing efforts and initiatives of organisations dedicated to cultivating safe and respectful workplaces. It is a symbol of appreciation for those organisations on this continuous path.

    Moreover, it’s not just about ticking compliance boxes. The award encourages organisations to delve into broader areas such as gender inclusivity and overall human well-being. We emphasise the creation of not only a harassment-free zone but also a psychologically safe space where every employee feels valued, supported, and excited to contribute as part of a cohesive team.

    By recognising and celebrating organisations excelling in these dimensions, we hope to create a ripple effect, inspiring others to prioritise safety, inclusivity, and employee well-being in their workplace cultures.

    On the reflections that you have on the progress made in workplace safety as we commemorate the 10th anniversary of the POSH Act and what more can be done collectively by organisations, regulators, and the community

    Smita: As we mark the 10-year anniversary of the POSH Act, there’s been a positive shift in how organisations approach workplace safety. The emergence of a “Speak up” culture has transformed the employee-employer dynamic, reducing toxicity. Employee awareness, spanning all genders, has played a pivotal role in recogniaing toxic behaviors, prompting organisations to provide crucial support.

    While a “zero tolerance” message is prevalent, some organiaations engage in superficial compliance without embracing the act’s spirit. It’s crucial for genuine commitment to safe and inclusive workplaces.

    Regulators, on this milestone, could enhance their role by conducting audits and collaborating with organisations like KelpHR for compliance and best practices.

    Beyond organisations and regulators, communities are vital in shaping attitudes. Learnings shouldn’t stay confined to workplaces; discussions on safe spaces should permeate homes, streets, and every interaction space.

    On the PoSH Act’s contribution to fostering safer workplaces  and the key challenges persisting in its effective implementation

    Smita: The PoSH Act, born from the poignant stories of individuals like Bhanwari Devi and Rupan Deol Bajaj, is a significant stride toward safer workplaces. Their sacrifices underscore the commitment to ensuring no woman faces such horrors in streets, workplaces, or homes.

    Despite progress, challenges linger in the PoSH Act’s effective implementation. Some view compliance as a burden, fearing it hampers competitiveness or serves as a tool for revenge. There’s a persistent myth that cases tarnish organisational culture, hindering true progress.

    Another hurdle is leaders denying harassment in their workplace, impeding preventive measures. To overcome these challenges, leaders must shift their mindset, embracing the PoSH Act as a crucial framework for prioritising safety and dignity. Open dialogue, awareness campaigns, and ongoing education are vital to dispel myths and foster meaningful change in organisational attitudes toward preventing sexual harassment.

    On workplaces better addressing and supporting male employees who experience sexual harassment, considering the significant number of complaints reported to the EEOC

    Smita: Workplaces can enhance their approach to addressing and supporting male/ third gender employees who experience sexual harassment by adopting inclusive and gender-neutral policies. While the PoSH law is gender-specific, many organisations have recognised the importance of inclusivity and extended their policies to cover all genders. Some initiatives include having gender-neutral policies, having clear redressal mechanisms laid out, creating gender-neutral awareness sessions.

    Megha: Uber is an equal-opportunity employer and does not tolerate sexual harassment in the workplace irrespective of gender. We believe in a ‘speak up’ culture and encourage employees to speak up when they see behavior that doesn’t seem right. To ensure everybody feels safe to report sexual harassment, Uber enforces strict protection from retaliation policy. We do this through our proactive communication about our PoSH policies and drive awareness about Global programs like ‘Respect@Uber’ that specifically talk about how to prevent, prohibit and redress sexual harassment against any gender and how we address them with complete confidentiality, without any fear of retaliation and to create a safe workplace for all employees of any gender. In the same spirit, we also drive ‘mental well-being’ sessions for all employees (across Uber India) to reiterate the importance of how and why psychological safety is as important as workplace safety. We have an Integrity helpline, where every employee regardless of gender can report harassment or workplace issues and those are investigated with similar rigour, regardless of gender.

    On the advice that you have for emerging companies looking to prioritise employee well-being and create a positive work culture from the start

    Smita: For emerging companies committed to fostering a positive work culture and prioritising employee well-being, here’s some straightforward advice:

    a.   Align your actions with your values. Prioritise employee well-being, safety, and inclusivity by actively integrating these values into every aspect of your company’s operations.

    b.   Understand that a safe, healthy, and inclusive employee is a more productive and engaged one. Cultivate a culture that promotes well-being, offers necessary support, and encourages work-life balance.

    c.   Leaders should embody both vulnerability and strength. Be transparent about goals, challenges, and successes. Share personal stories of resilience to build trust and relatability.

    d.   During adversity, leaders should act as a protective shield for their teams. Show empathy, provide support, and ensure employees feel secure in their roles and within the company.

    e.   Acknowledge the importance of mental health. Implement programs that promote mental well-being, reduce stigma, and provide resources for employees facing mental health challenges.

    f.   Encourage a healthy work-life balance. Avoid overwork and burnout, ensuring employees have time and flexibility to recharge for long-term well-being and sustained productivity.

    g.   Prioritise diversity and inclusion from the outset. Create an environment where individuals from different backgrounds feel valued and included, contributing to both an enriched work environment and innovative thinking.

    By prioritising these aspects from the start, organisations can establish a strong foundation for long-term success and employee satisfaction.

    Megha: At Uber, we care deeply about our employees and the communities we serve. We embed safety into everything that we do. We recognise that everyone has a role to play and can contribute towards maintaining a safe and inclusive workplace. Creating a safe workplace for everyone is not ER/HR job alone and making everyone be part of the journey is an investment to make Also, it’s important to know that creating a safe workplace is not a milestone, but an ongoing journey for the organizations where they continue to innovate in the field of PoSH awareness programs. The leadership team, the Internal Committee members, the People Team and the frontline managers, all have a responsibility of practicing the rules of workplace safety.  Hence, we shall work hard to comply with all laws prohibiting harassment, and take immense pride in our diverse workforce. Our advice would be to embrace the journey, learn and iterate along the way with full commitment of being the safest workplace for everyone.

  • EKA Mobility partners with Mitsui and VDL Groep to form a top global OEM in India

    EKA Mobility partners with Mitsui and VDL Groep to form a top global OEM in India

    Mumbai: EKA Mobility, a leading electric vehicles & technology company based in India, is thrilled to announce a partnership with Mitsui & Co., Ltd. (Japan) and VDL Groep (Netherlands). This strategic cooperation marks a significant milestone in the evolution of the Indian automotive industry, propelling India toward becoming a global hub for sustainable transportation. The alliance is set to establish most cutting-edge global original equipment manufacturers (OEMs) in the region.

    This is one of the largest and most significant partnerships in the new mobility segment in India bringing together the strengths and expertise of three leading automotive conglomerates in Asia & Europe to accelerate the development and adoption of innovative electric mobility solutions globally. Under the cooperation, EKA Mobility, known for its cutting-edge electric vehicles and comprehensive EV ecosystem, will receive significant and strategic investments from Mitsui, a global trading and investment company with a rich history of contributing to industrial innovation, and technological support & equity partnership from VDL Groep, a leading Dutch technology and manufacturing company. The combined expertise and resources of the three entities will usher in a new era of sustainable transportation and manufacturing excellence.

    Key Highlights of the cooperation:

    1.   Strategic Investment: Mitsui & Co., Ltd. will make significant financial investments in EKA Mobility, enabling the company to scale up its manufacturing operations and expand its product portfolio. Mitsui will also provide support to EKA for exports to select emerging markets as well as establishment of systems & process.

    2.   Technological Leadership: As part of this partnership, VDL Bus & Coach, a subsidiary of VDL Groep and Europe’s frontrunner in electric buses & coaches will support EKA Mobility by transfer of technology to produce electric buses in India for the Indian market.

    3.   Strengthening ‘Make in India’: The alliance is firmly aligned with the Indian government’s ‘Make in India’ initiative, aimed at promoting local manufacturing and job creation.

    4.   Sustainability: The cooperation emphasizes a commitment to sustainability and environment conscious mobility solutions, furthering the reduction of carbon footprints.

    EKA Mobility founder & chairman Dr. Sudhir Mehta expressed his views about the cooperation, stating, “This partnership with Mitsui and VDL Groep represents a significant step toward making India a global hub for electric vehicle manufacturing. We are proud to join forces with such distinguished partners who share our vision of sustainable, profitable & efficient transportation.”

    Mitsui & Co India GM of mobility business division Nobuyoshi Umezawa, “Through the cooperation of EKA, VDL, and Mitsui, we aim to contribute to “Make in India” by leveraging EKA’s excellent engineering and local network, and VDL’s cutting-edge technological capabilities. Furthermore, we would like to utilize our Mitsui’s global network to promote exporting EKA’s competitive products to overseas markets and contribute to creating eco-friendly societies”.

    VDL Bus & Coach CEO Rolf-Jan Zweep, “We are delighted to partner with EKA Mobility and Mitsui. Although the basis of our high-quality development and manufacturing competences lie in north-western Europe, we see many opportunities in India, which is obviously a promising growth market. With this cooperation, we foresee especially many synergy benefits in the areas of procurement and development”.  

    EKA Mobility is one of the commercial vehicle manufacturers approved under the Champion OEM Scheme & EV component manufacturing scheme of the Government of India’s Auto PLI policy. EKA is the only Indian company offering end-to-end design, manufacturing & technology of new energy vehicles from scratch in India. The company has set up a state-of-the-art research, development, engineering & innovation center in Pune, Maharashtra, and has significantly grown its order book, with more than 500 electric buses and 5000 plus electric light commercial vehicle orders in the pipeline. All these vehicles will be completely designed & manufactured in India, at EKA’s proposed state-of-the-art manufacturing facilities in Madhya Pradesh and Maharashtra. In last two years, the company has introduced an electric city bus, staff carrier & school bus, nine-meter hydrogen fuel-cell electric bus, and is now all set to enter the last mile delivery with its range of e-LCVs designed & customized to suit Indian customers and businesses.

  • Deepika Padukone steps in as the brand ambassador for TECNO smartphones

    Deepika Padukone steps in as the brand ambassador for TECNO smartphones

    Mumbai: In a ground-breaking move, TECNO, the premium global smartphone brand, is delighted to announce Indian superstar Deepika Padukone as its brand ambassador. This move marks the next step in TECNO’s proposition of delivering the best of innovation while remaining stylish and accessible with the consumers’ needs at heart.

    TECNO is buzzing with excitement as Deepika brings an incredible mix of talent, charisma & iconicity! This strategic partnership is not just a collaboration; it’s a full-on commitment from TECNO to ride the wave of innovation while grooving to the beats of the young, diverse, and dynamic audience.

    Get ready for a dose of excitement because Deepika and TECNO are coming together to empower consumers through cutting-edge tech! Her dazzling presence – both on and off the screen – adds a splash of elegance, intelligence, and versatility to TECNO’s tech scene. TECNO celebrates Deepika’s commitment to breaking barriers not just in the world of entertainment but beyond. As the brand ambassador, Deepika is taking centre stage, representing TECNO across the board and strengthening their vision of making innovative and stylish tech accessible to everyone. It’s like tech meets glam, and it’s about to be one epic show!

    Partnering with Deepika Padukone isn’t just a strategic move for TECNO but it’s like turning up the style quotient to make a super-strong connection with the young and upbeat audience. Deepika’s fashion-forward personality blends seamlessly with the stylish innovations TECNO brings to users. The association will extend across all brand and product launches throughout the year, ensuring a consistent and impactful presence.

    Commenting on the new collaboration, Deepika Padukone, said “I’m excited to join TECNO, a brand synonymous with innovation and stylish smartphones. TECNO’s lifestyle-tailored approach seamlessly blends innovation, style, design, and accessibility, resonating with the spirit of the new generation. I look forward to this partnership and the exciting opportunities that lie ahead.”

    Speaking about the recently formed partnership, TECNO Mobile CEO Arijeet Talapatra said, “We are thrilled to announce Deepika Padukone as TECNO’s brand ambassador. Deepika’s charisma, coupled with TECNO’s innovation focus, creates a powerful synergy that will strengthen our brand perception and resonate with younger audiences. Beyond being a smartphone brand, TECNO aspires to be a lifestyle companion. We anticipate the association will enhance our brand image and engage a diverse audience, fostering our pursuit of excellence and ‘Stop at Nothing’ brand philosophy. With Deepika, we look forward to a year of ground-breaking launches, captivating campaigns, and a partnership reflecting the essence of TECNO – where technology meets style to redefine the smartphone experience.”

    With this alliance, TECNO is celebrating the starting point for its big plan in the coming year. The brand is gearing up to give consumers a premium experience and go that extra mile to bring users stylish tech at an accessible price point.

    Stay tuned as TECNO and Deepika Padukone embark on this exciting journey together, shaping the future of mobile technology and leaving an indelible mark on the industry.