ITV

Category: Brands

  • Excelling in exams commences with quality sleep: The significance of bedding accessories

    Excelling in exams commences with quality sleep: The significance of bedding accessories

    Mumbai: Pulling all-nighters and experiencing restlessness due to exam stress is a common challenge students face. The pressure to excel in exams often leads to sacrificing sleep for studying extensively. However, doing this can have adverse effects on academic performance and the overall well-being. The decision to study all night might seem productive in the short-term, but it can impair cognitive functions in the long run. Lack of sleep affects memory retention, focus, and problem-solving abilities, affecting performance during exams.  The stress-induced cycle of restlessness creates a loop wherein anxiety makes it challenging to relax and fall asleep, leading to sleep deprivation. This, in turn, amplifies stress and diminishes the ability to concentrate effectively during study sessions and exams.

    To address these issues, it is crucial to prioritise a healthy sleep routine. Establishing a consistent sleep schedule, even during exam periods, is extremely essential. Managing stress through mindfulness, relaxation exercises, or engaging in activities that promote calmness can help mitigate anxiety levels and facilitate better sleep. Effective time management strategies, such as breaking study sessions into manageable segments and taking regular breaks, can prevent the need for last-minute rush and all-nighters. A comfortable mattress and appropriate bedding accessories contribute significantly to creating an environment conducive to relaxation and better sleep quality.

    Cushions to the rescue
    As the exam season begins, the allure of studying in bed, nestled amidst the comfort of blankets and pillows, can be undeniable. However, this seemingly cozy position can inadvertently lead to physical discomfort, aggravating mental tension during exams. Instead of succumbing to the temptation of studying hunched over a laptop or grappling with a book without proper back support, consider transforming the bed into an ergonomic study haven with the aid of strategically positioned cushions. Studying in bed can pose several musculoskeletal challenges, including compromised posture due to the soft and yielding nature of beds, uneven surfaces that make it difficult to maintain a stable and balanced position while studying, and a lack of support that can lead to spinal misalignment, muscle fatigue, and pain.

    A firm and comfortable cushion behind the lower back can help maintain a natural curve in the spine, preventing slouching and promoting proper alignment. Elevating the chest and shoulders with cushions can reduce the forward head posture that often occurs while studying in bed, minimising strain on the neck and shoulders. Strategically position additional cushions to support the elbows and forearms, preventing them from dangling or resting on uneven surfaces. By using cushions while studying in bed, one can effectively combat physical discomfort, enhance focus, and approach exams with renewed confidence.

    Let the exam stress slip away in no time with spring mattresses

    Achieving success in exams heavily depends on quality sleep, underscoring the significance of choosing the right mattress. A spring mattress offers a compelling solution by naturally aligning the body, facilitating easier sleep onset without the need for distractions like books or phones. These mattresses, equipped with high-tempered springs and superior edge support, ensure comfort while accommodating extra weight, fostering rejuvenating sleep. Additionally, their breathable surfaces create a comfortable, temperature-regulated sleep environment. By recognising the role of a quality mattress in promoting restful sleep, one can proactively enhance sleep quality, contributing significantly to improved academic performance.

    Get the best neck alignment while studying and a good night’s sleep with foam pillows

    The way we position our neck during sleep is of great importance, especially concerning its impact on maintaining an uninterrupted flow of oxygen to the brain and ensuring proper blood circulation throughout the body. This aspect is crucial for students. Improper neck alignment during sleep can lead to decreased oxygen supply to the brain, resulting in morning discomfort and irritability that can significantly hamper a student’s focus and mental well-being throughout the day.

    The choice of pillows, too, greatly influences the physical alignment of the neck, making foam pillows an essential consideration. These pillows are thoughtfully designed to offer optimal support to the neck and spine, crucial for maintaining a restful and revitalising sleep experience. Understanding the pivotal role of proper neck posture in ensuring sound sleep quality, foam pillows actively contribute to enhancing the overall sleep cycle’s quality. By easing discomfort and strain, they play a pivotal role in promoting good mental health and ensuring a well-regulated sleep routine, significantly beneficial for students aiming to excel in their academic endeavors.

    Conclusion

    A student’s life is full of constant changes and challenges, both physically and mentally. They need to prioritise adequate rest to optimise cognitive abilities, especially during stressful exams, and hence, it’s crucial to create a supportive sleeping environment that enhances overall body posture. Bedding accessories like cushions offer comfort during study sessions, while spring mattresses contribute to better sleep quality and posture alignment. By acknowledging the importance of these accessories and fostering a conducive sleep environment, students can enhance their well-being, and concentration, and ultimately excel in their exams.

    The article has been authored by Peps Industries Pvt Ltd managing director K Madhavan.

  • Kalyan Jewellers wins big at Retail Jeweller MD & CEO Awards

    Kalyan Jewellers wins big at Retail Jeweller MD & CEO Awards

    Mumbai: Kalyan Jewellers, one of India’s largest and most trusted jewellery brands, was honoured at the Retail Jeweller MD & CEO Awards, receiving accolades for ‘Exemplary Value Creation for Shareholders’ and ‘Best Strategic and Integrated Marketing of the Year.’

    Recognised on one of the industry’s oldest and most esteemed platforms, these awards underscore Kalyan Jewellers’ unwavering dedication to excellence and innovation. The recent edition of the awards ceremony, held at JW Marriott Sahar in Mumbai, saw the attendance of business leaders and dignitaries from India’s jewellery industry.

    Kalyan Jewellers earned the ‘Exemplary Value Creation for Shareholders’ award, highlighting its commitment to financial prudence and delivering sustained returns for investors throughout 2023. This achievement is attributed to consistent revenue growth and substantial gains in market share, acknowledging the company’s strategy for sustained growth in a capital-efficient manner.

    Additionally, Kalyan Jewellers was honoured with the ‘Best Strategic and Integrated Marketing of the Year’ for its outstanding campaigns. These campaigns leveraged hyper-local festivals like Chhath Puja, Durga Pujo, Pongal, etc., along with region-agnostic celebrations like Diwali, Independence Day, Teacher’s Day, etc. Whether paying tribute to the country’s armed forces through the iconic Independence Day campaign or capturing the emotional bond shared by families in its star-studded Diwali campaign, the brand has consistently demonstrated a remarkable commitment to engaging with its audience. Taking a distinctive approach, Kalyan Jewellers went beyond traditional festivals, strategically launching impactful campaigns on key observance days.

    Kalyan Jewellers India Ltd executive director Rajesh Kalyanaraman said, “We are honoured to receive these prestigious awards, which stand as a testament to our team’s hard work, dedication, and strategic vision throughout 2023. Our commitment to delivering exceptional value to both customers and shareholders remains steadfast as we embark on this next phase of the growth journey. These accolades inspire us to continue pushing boundaries and setting new benchmarks in India’s jewellery industry.”

     

  • The Souled Store partners with Simpl with 1-Tap Checkout

    The Souled Store partners with Simpl with 1-Tap Checkout

    Mumbai: The Souled Store, India’s online brand for officially licensed merchandise announced a partnership with Simpl – India’s checkout network, to strengthen its e-commerce platform in order to provide an enhanced e-commerce experience as millions of customers make Direct-to-Customer (D2C) platforms their primary fashion retail channel.

    Through this partnership, consumers can access lakhs of official merchandise, available on The Souled Store platform (App & Website) through Simpl’s 1-Tap Checkout. This judicious mix of The Souled Store’s wide selection of products, delivered across the country, combined with Simpl’s 1-Tap convenience, will play a crucial role in enabling a seamless e-commerce experience for customers while enhancing conversions, minimising transaction failures, cash-on-delivery transactions and reducing product returns which are important pain points for the industry.

    Speaking of the partnership, The Souled Store co-founder Vedang Patel said, “The Pop fashion ecosystem in India is maturing at a rapid pace with millions of customers from across the country taking to e-commerce and D2C platforms to fulfil their evolving fashion needs. As a customer-focused platform, we felt the need to provide greater convenience to our customers, particularly millennials and Gen Z, across the board for whom e-commerce has become the primary retail channel. In this endeavour, we are delighted to partner Simpl to offer a 1-Tap Checkout for lakhs of our merchandise to over seven million of our customers across the country. With Simpl, we find synergies in our collective vision of empowering customers through greater convenience online in a quick and seamless manner.”

    The Souled Store generates over 90 per cent of its sales through its own e-commerce platform, necessitating the need to enhance customer experience on their platform. The company experienced a 5X growth compared to the average business during the Black Friday sale last November. The top demands were in the winter wear categories, followed by oversized t-shirts and denims.

    Speaking of the partnership, Simpl founder and chief executive officer Nitya Sharma said, “Fashion e-commerce marketplaces and Direct-to-Customer platforms are becoming the primary retail channels for new age customers who are looking for a more convenient and hassle-free way of accessing products online. Simpl, as an organisation, is committed to bringing an enhanced convenience and building customers’ trust on merchants online through its proprietary 1-Tap Checkout. We are delighted to partner with The Souled Store, which is one of the early movers in the D2C space, to enhance the checkout experience of millions of their customers across the country. This partnership also expands our presence in the fashion e-commerce sector with hundreds of merchants serving millions of customers, choosing Simpl as their preferred checkout partner checkout”.

    Currently, thousands of small, medium, and large fashion, accessory, and beauty merchants across the country use Simpl’s 1-Tap Checkout and Simpl Checkout solutions. They have witnessed over a 70x increase in transactions, respectively, over the last 1 year. Overall, over 26,000 merchants and millions of customers across the country opt for Simpl’s Checkout options to increase conversions, reduce returns, and enhance convenience.

    According to a joint report by Bain&Co and TMRW, Fashion is one of the largest and fastest-growing categories online, driven largely by Gen Z customers. The total contribution of e-commerce to fashion is expected to increase to 30 per cent over the next five years from the current 10-12 per cent. This growth will propel the size of the fashion e-commerce market in India, currently around Rs 8-10 billion, to approximately Rs 30 billion, growing at a rate of 35 per cent in the next five years. This spells immense opportunities for D2C merchants looking to reach out to millions of young customers across the country by enabling quick and easy checkout through Simpl’s 1-Tap Checkout.

  • CLEAR Premium Water is Hrithik Roshan’s clear choice

    CLEAR Premium Water is Hrithik Roshan’s clear choice

    Mumbai: CLEAR Premium Water, a quality-focused and value-based premium bottled water brand that had roped in Hrithik Roshan as its brand ambassador last year, recently released its latest campaign featuring the superstar.

    “CLEAR rehne mein samajhdaari hai (It is wise to stay clear),” Hrithik Roshan emphasizes the wise choice of the premium bottled water brand’s consumers, echoing the brilliance behind choosing CLEAR in the latest campaign tagline drop.

    In an industry where quality and safety take precedence, CLEAR Premium Water has positioned itself as the go-to choice for discerning consumers and found an invaluable ally in the Bollywood superstar.

    CLEAR Premium Water founder and managing director Nayan Shah emphasised, “As the ambassador of CLEAR, Hrithik Roshan not only instils tremendous trust in the brand but also within the community. This recent unveiling showcases his endorsement as well as underscores CLEAR’s dedication to delivering premium bottled water that prioritises quality and service.”

    This collaboration signifies more than just a marketing move; it symbolises a joint commitment to promoting a healthy lifestyle while addressing critical issues such as sustainability, environmental conservation, and the imperative choice of safe and pure drinking water.

    We eagerly anticipate the tagline drop and the expansive impact it is set to make.

  • “We launch new styles based on customer feedback”: The Pant Project’s Dhruv Toshniwal

    “We launch new styles based on customer feedback”: The Pant Project’s Dhruv Toshniwal

    Mumbai: Comfortable and customisable bottom-wear is more than just clothing; it’s a statement of personal style and well-being. In a world where individuality reigns supreme, the right pair of pants can enhance confidence, mobility, and overall satisfaction. Whether for a casual outing or a professional setting, the significance of tailored comfort cannot be overstated, making it a cornerstone of contemporary fashion and everyday life.

    Embracing this ethos, brands like ‘The Pant Project’ have taken the lead in crafting bottoms that seamlessly blend comfort with style, catering to the diverse needs of a dynamic and discerning customer base. The Pant Project is a timeless fashion brand that provides custom-made bottom wear through its e-commerce platform for consumers all across India & the world. The company came up with the idea for the brand in December 2019 and officially launched in October 2020. The Pant Project has envisioned crossing 100 crores in annual sales by 2025 and aims to become a household name and wardrobe staple in India

    Delving deeper into the world of bottom wear, Indiantelevision.com caught up with The Pant Project founder Dhruv Toshniwal.

    Edited Excerpts:

    On The Pant Project setting itself apart in the competitive world of fashion and its contribution to your impressive growth in recent years

    The Pant Project is leading the way in custom-made apparel in India by providing seamless digital tailoring to the age-old sizing issues that men and women face when buying bottom wear. The Pant Project allows you to customize your pants to fit and style preferences, and lets you choose from an array of over 250 plus styles of formals, chinos, cargos, jeans, joggers, shorts and more. To make sure customers are happy with the fit, the firm also provides free shipping and free alterations.

    The Pant Project also provides complimentary personalised monogramming, making it possible to create an individualised wardrobe where each pant is truly yours. The brand has a focus on sustainability and uses cruelty-free merino wool, organic cotton, and 100 percent recycled polyester and Liva eco viscose. All these unique points set us apart from other players in the competitive world of fashion.

    On challenges have you faced in scaling your business as a bootstrapped brand and the strategies that have proven most effective in overcoming these challenges

    The challenges have been many – as a bootstrapped brand, we concentrated on assembling a small but effective team that could get the job done. We focused on building the best product in the market so that customers fall in love with our brand and share the word of mouth with others. We have also found innovative digital marketing strategies such as our Pantologists (“The Pant Pros”) campaign which has allowed us to increase awareness of our brand, while maintaining the cost of customer acquisition within a reasonable range.

    Our focus on making customers happy with total dedication to the work at hand is the secret that makes us thrive.  

    On The Pant Project balancing comfort, style, and affordability in their product design, and the considerations that go into creating bottom-wear that resonates with a diverse customer base

    The demand for comfortable clothing remains constant, regardless of how quickly trends come and go. The Pant Project aims to make world-class products that form the core of your everyday wardrobe. We ensure we source the highest quality raw materials, and do not compromise on our stitching quality. We launch new styles based on customer feedback, for example our six-pocket cargo pants were launched because customers were asking for multi-purpose pants that they could use while traveling that would have space to store their phone, wallet, keys and other belongings. We also focus a lot on fabric innovation and technology, launching products like our all-weather essentials which are wrinkle-resistant, water-repellent and thermo-regulatory. We have customers of all ages, shopping for pants for all occasions, so we design our product range to have a wide range of options for our diverse customer base.

    On The Pant Project ensuring a consistent and inclusive fit for customers with varying body shapes and the measures that are in place to provide a seamless and confident shopping experience

    We have data on over 200,000 body types in India, and have used this to determine the best slim, tapered and relaxed fit for our customer demographic. We offer sizes ranging from waist 26 to 50 plus, and we try to make the ordering process as simple as possible with our digital sizing guides and size charts. In case customers need any assistance, we have a team of stylists who are available seven days a week to help serve our customers.

    On particular innovations or unique features that you’re excited to introduce to your customers

    Brand investments in front- and back-end customer experience enhancement through technology are ongoing. Since 90 per cent of Pant Project consumers shop using their phones, the company is collaborating with a software company based in San Francisco to improve the user interface and user experience, especially on the mobile site. The brand has also used technology to allow customers to track their pants at each stage of the production process, allowing visibility into estimated delivery times and reducing anxiety amongst customers as to when they are going to receive their custom-made pants.

    The Pant Project’s IT team is structured in a hybrid fashion, with developers in Mumbai and Bangalore and partners in Delhi and San Francisco. The brand has been able to attract top personnel to develop cutting-edge technological solutions such as a proprietary order management system that allows the company to operate at scale and make 500 plus custom-made pants each day as per each customer’s unique preferences.

    On The Pant Project’s vision and mission for the next three years

    The Pant Project has seen strong growth on its own website, and has recently launched on Amazon and Myntra. We want to continue growing in the future with an omni-channel strategy, and will be launching our first set of retail experience stores. The brand aims to continue to expand its digital and physical presence across India, and offer a wider variety of products to its growing customer base. We have already served over 100,000 customers in our first three years of operations, and now our goal is to serve one million customers in the next three years. We want more and more people to experience our brand and share their experience of comfort and convenience, so that we get recognised as the go-to place for pants, and become the #1 brand in bottom wear in the country.

  • NEXION Sponsors the Darpana Academy of Performing Arts for artists residency

    NEXION Sponsors the Darpana Academy of Performing Arts for artists residency

    Mumba: Nexion, the Indo-Italian one of the production company  of high-quality sintered stone, entered into a sponsorship agreement with the Darpana Academy of Performing Arts in Ahmedabad, India. This collaboration was proposed by Mallika Sarabhai, an influential figure in the city of Ahmedabad. She completed her MBA from IIM Ahmedabad and her Ph.D. from Gujarat University. Mallika established herself as an international activist, actress, and dancer in Indian classical dance.

    Mallika is the daughter of Dr Vikram Sarabhai, a prominent figure in the field of science and development in India, considered the father of the country’s space program, and Mrinalini Sarabhai, dancer of Indian classical dance and the founder of the Darpana Academy of Performing Arts. Today, Mallika leads the Darpana Academy, preserving and promoting the rich artistic heritage of India.

    This year, Mallika Sarabhai and Nexion decided to form a three-year partnership to sponsor an artist residency at the Darpana Academy. Thanks to Nexion, India hosted Massimiliano Troiani, an Italian director and son of a master in cinematographic photography, known worldwide for his work in documentary and theatre, and Laura Fasciolo, a renowned Italian set designer with years of experience in theatrical and museum exhibitions related to iconography and bibliography.

    Massimiliano staged a reinterpretation of Shakespeare’s Macbeth, incorporating both Italian and Indian cultural elements. The show, which featured Mallika in a leading role, premiered at the 44th Vikram Sarabhai International Arts Festival of Natarani, Darpana Academy of Performing Arts, and will be going on tour.

    Darpana Academy of Performing Arts founder Mallika Sarabhai expressed her joy in the collaboration stating, “Working on Macbeth with Massimiliano was a delightful experience. His diverse background as a theatre director, filmmaker, and puppeteer aligns well with the varied artistic fields at Darpana. The synergy between our culture and artistic approach allowed for the emergence of new and exciting elements during the collaboration.

    She added, “The collaboration between Darpana and Nexion has been fueled by a shared passion for the arts. Nexion’s founder, Luca, recognizes the humanizing power of the arts and believes in providing support without interfering with the artistic vision. “

    Nexion CEO Luca Majocch said, “Since its inception, we have brought the Italian way of doing business to India. With our commitment to societal contribution, we seamlessly align with Darpana Academy, celebrated for its rich legacy in promoting art and culture. Massimiliano’s participation in the residency further underscores our shared dedication and efforts. This commitment extends to our core values, where we prioritize people’s well-being through the consistent delivery of high-quality products. Our holistic approach interweaves cultural exchange and community well-being, creating a meaningful connection between our values and endeavors.”

    Massimiliano Troiani, Italian Director, mentioned, “Embarking on a collaborative journey with Darpana is a captivating experience within a culturally rich environment, where artistic and technical talents seamlessly unite. My initial collaboration dates back to 2000 when I directed a performance inspired by the ancient Latin tale Aeneid. This journey emphasizes the lasting connection between India and Italy over the years, based on cultural connections that go beyond mere economic or political factors. Italy has contributed to scholars like Giuseppe Tucci and Weaver, enriching the understanding of Indian culture. Indian philosophy continues to captivate Italy, from poetry to pedagogical studies, as exemplified by Maria Montessori, who found inspiration in meeting Mahatma Gandhi.”

    The goal of the production was to create a cultural bridge between Italy and India, celebrating the rich cultural heritage of both nations. The collaboration not only celebrated art and creativity but also contributed to strengthening ties between local and international communities, promoting cultural exchange, mutual learning, and the well-being of the community.  Ahmedabad, as a meeting point between the two realities, is also where Nexion’s central office and production facility have found their home.

    Here, in the heart of this city, Ahmedabad, not only products and projects come to life but also human connections that transcend geographical boundaries.

     

  • House Of Makeup invites beauty enthusiasts with the Peach-Fuzz makeup trend

    House Of Makeup invites beauty enthusiasts with the Peach-Fuzz makeup trend

    Mumbai: House Of Makeup is a makeup brand that aims to redefine beauty with its commitment to inclusive, high-quality products, and a passion for empowering individuals to express themselves authentically. With the spread of the Peach-Fuzz makeup trend, House Of Makeup invites beauty enthusiasts to experience the allure of clean, glowy-dewy makeup for an effortlessly radiant look.

    Aimed at accentuating natural features and enhancing your real beauty, the Peach-Fuzz Makeup trend embraces a minimalist approach to makeup. This look is all about achieving a soft, dewy glow that radiates freshness and plumpness. House Of Makeup’s high-performance, affordable products are all you need to nail this look.

    House of Makeup founder and CEO Harlin Sachdeva said, “The Peach-Fuzz makeup trend is right up our alley, as we are big fans of the natural, no-makeup makeup look. In fact, most of our products are designed for everyday use and make for an effortless, no-fuss routine, Our mission has always been to empower individuals to embrace their natural beauty, and this trend rides on our commitment to provide products and techniques that enhance one’s innate radiance.”

    The Peach-Fuzz trend emphasises a clean, fresh-faced look, using lightweight formulations and strategic applications to achieve a youthful glow. House Of Makeup’s specially curated line of products, especially the luminous skin tint and crease-free concealer, caters to this trend, offering a range of skincare-infused makeup that nourishes the skin while providing a radiant finish.

    House Of Makeup encourages makeup and beauty enthusiasts to explore the Peach-Fuzz makeup trend and discover the joy of achieving glowing skin effortlessly. The products offered by House Of Makeup are 100 per cent clean, have no toxic ingredients, are cruelty-free, paraben-free, and sulphate-free, among other things.

    For more information on House of Makeup, please visit:- https://houseofmakeup.com/

     

  • Chandrika Raamz launches new ‘Dawn & Dusk’ collection for 2024

    Chandrika Raamz launches new ‘Dawn & Dusk’ collection for 2024

    Mumbai: Chandrika Raamz announced the launch of its new collection for 2024 titled ‘Dawn & Dusk’, drawing inspiration from the enchanting spectrum of colours observed during the magical moments from sunrise to sunset.

    The collection, curated by Chandrika and Raamz, draws inspiration from the diverse skies observed in various regions around the year. The finer detail on the jackets showcases delicate touches of marshmallow colours, intricate floral designs, and exquisite embroidery. The essence of the collection revolves around the intricate observations of different seasons, focusing on the unique sunsets witnessed in mountains, beaches, and cities during the warm summer days.

    This new-age design is rooted in the contemporary trend of sundowner weddings, capturing the spirit of modern celebrations. The colour palette mirrors the ever-changing hues of the sky, creating a visual symphony that resonates with every joyous occasion. The new collection is specially curated for the modern groom as well as his groom squad. The designer duo’s keen interest in observing and interpreting the nuances of nature is evident in every piece, adding a touch of artistry to everyone’s special moments.

    Chandrika Raamz continues to embrace the kaleidoscope of emotions and colours with this stunning collection that seamlessly blends tradition and modernity.

  • Pret A Manger to be available online through Swiggy

    Pret A Manger to be available online through Swiggy

    Mumbai: In an exciting development for food lovers, Swiggy, an on-demand convenience delivery platform has partnered with Pret A Manger to offer the brands freshly made favourites and organic coffees on delivery for the first time in India. This new partnership aims to make it easier than ever for customers to enjoy Pret’s delicious menu from the comfort of their own home helping to grow the brands presence in Mumbai and Delhi.

    After opening the first Pret shop in Mumbai last year, this new partnership with Swiggy will help Pret deliver its freshly made food to more customers than ever before, wherever they are. Pret’s entire shop menu, which consists of fan-favorite dishes like Chicken Super Club granary sandwich, Posh Cheddar Baguette including their range of organic coffees can now be ordered online and delivered in minutes. All freshly made in Pret kitchens each and every day by Pret team members, the menu can now be ordered direct to customers’ homes or offices in Mumbai and Delhi

    Mirroring the shop dining experience customers will have the flexibility of tailoring their Barista-made drink orders, meaning Swiggy users can customize which milk or additional add-ons they would like to have in their drink. To ensure the same Pret freshness you get in Pret shops, Pret has implemented strict guidelines and standard operating procedures (SOPs) to guarantee that high standards of food quality and packaging are maintained during delivery.

    Announcing the launch on social media, the brands shared a CGI coffee cup being dropped at Gateway of India garnering maximum eyeballs towards this partnership.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Swiggy (@swiggyindia)

     

    Speaking about this partnership, Swiggy national business head Sidharth Bhakoo said, “Swiggy is always looking for ways to bring the best of culinary experiences to consumers. Pret A Manger has been well-loved by users since its debut in India last year. Swiggy is excited to bring them online for the first time to delight and meet the demands of millions of people on the platform.”

    Pret A Manger Asia MD Eira Jarvis said, “We opened our first Pret shop in Mumbai last year and since then have continued to grow across the country. We have had great success so far and now have nine shops open across Mumbai in Delhi. We’ve had lots of great feedback from all the customers who have popped in to one of our shops and, with this new partnership, we look forward to continuing to offer even more customers across India our freshly made food and organic coffees wherever, whenever they want.”

  • KFC says “Aao Lunch Karein!” is the mantra for 2024

    KFC says “Aao Lunch Karein!” is the mantra for 2024

    Mumbai: Raise your hand if you have ever said “Let’s connect for a quick call at 1:00 pm.” Or declared “I’ll eat lunch after class.” Or sighed and said “Aaj lunch main same khaana hai”. Or looked at your wallet and had to say, “No lunch today, I’m saving my pocket money.”

    Well, things are about to change in 2024. Thanks to the KFC Lunch Police.

    In KFC’s latest campaign for the all-new KFC Lunch Specials, the iconic Colonel Sanders leads a squad he proudly calls the KFC Lunch Police. Colonel Sanders and his crew have a single mission – catch those who think missing lunch is okay.

    In the new campaign unveiled today, the KFC Lunch Police are seen visiting an office where everyone seems to have something to do at lunchtime, except eat lunch! Colonel and his crew swiftly move around grabbing people’s phones, shutting laptops, closing files, switching off the power supply, and much more. So that Lunch can get justice.

    Confusion takes over every employee as they wonder what’s happening. Until Colonel Sanders declares that all lunch offenders are under arrest. After all, lunchtime par lunch ke alawa aur kuch karna is a crime.

    The film ends with a powerful declaration of “Aao Lunch Karein!” by Colonel Sanders as he urges everyone to join in the lunch revolution and indulge in the KFC Lunch Specials.

    KFC India & partner countries CMO Aparna Bhawal said, “Lunch is often the most compromised meal of the day, because of a myriad of reasons – we’re on the move, or there’s an assignment to finish, a meeting to get to, pocket money running low, or simply because we want more variety for lunch. KFC Lunch Specials is a range of meals combining value and variety and will come to the rescue of those looking for an option that is filling and at the same time gives them good value for money at just INR 149. The new launch is in line with our ambition to expand our core menu through interesting formats to provide unmatched variety and value to our consumers. With the range of options under KFC Lunch Specials, there is something for everyone to enjoy, whether they are existing KFC fans or trying our deliciously crispy menu items for the first time.”  

    Ogilvy-North CCO Ritu Sharda said, “Lunch doesn’t always get the justice it deserves. Sometimes we work at lunchtime, or have working lunches, or skip lunch. We settle for what’s available around us, at the table or in our bags, with convenience towering over love. With KFC Lunch Specials, we wanted to highlight this cultural shift that has slowly crept into our lives. So we created the KFC Lunch Police. Led by Colonel Sanders with a team of undercover lunch agents, who pop out of thin air and catch lunch offenders on the fly. It’s a fun, slightly wacky, and a completely unmissable way to remind people that with KFC Lunch Specials, we are bringing back the adage, lunchtime means lunchtime.”

    Subsequent films in the campaign will showcase different situations and reasons people are compelled to skip lunch – whether it’s a boss who wants his team to eat the exact same thing each day or a college student whose pocket money won’t stretch for a lunch outside the canteen.

    The campaign will run on TV and digital platforms, along with a robust 360-degree plan.

    With KFC Lunch Specials, consumers can choose from a variety of meals including Longer burgers, Rolls, or Rice Bowlz, paired with the iconic Hot & Crispy chicken, Peri Peri Chicken Strips or Fries, along with refreshing beverages. There’s something for everyone as consumers can choose from a variety of veg and non-veg options.

    KFC Lunch Specials are available exclusively from 11:00 am to 4:00 pm at all KFC restaurants. So, get set for a crispy, crunchy, delicious lunchtime, with options starting at Rs 149.