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Category: Brands

  • Tata Mumbai Marathon 2024 draws 59,000 participants across on-ground and virtual

    Tata Mumbai Marathon 2024 draws 59,000 participants across on-ground and virtual

    Mumbai: Asia’s prestigious Tata Mumbai Marathon (TMM) will witness over 56,000 participants take to the start line at the glorious Chhatrapati Shivaji Maharaj Terminus on Sunday, 21 January. Joining from different parts of the world will be an additional 2900 runners participating virtually through the TMM app.

    This iconic event has ushered in a running revolution that has redefined our country’s health, fitness, and giving paradigm. For the 19 edition of the event, the country will stand in unison as the city bursts to life in a celebration of #HarDilMumbai.

    TMM 2024 has broken all barriers with an overwhelming response from the running community across all categories. The Marathon – our feature race for the first time has crossed the 11,000 participant mark. This is a testament to how the running culture in India has evolved in the last two decades, with running becoming the fastest-growing urban sport.

    This World Athletics Gold Label Road race will witness in action defending champions and event record holders Ethiopians Hayle Lemi Berhanu and Anchialem Haymanot take center stage. Reigning Olympic and World Champion in Pole Vault Katie Moon along with marathon running icon Meb Keflezighi will add sheen to the Sunday morning as Event Ambassadors boosting morale and serving as an inspiration for runners.

    Deepak Kesarkar, guardian minister, Mumbai & minister for education, Govt. of Maharashtra said, “Tata Mumbai Marathon is the pride of India. It is not just a marathon, but it is a run for a cause. Mumbai is really proud to have Tata and TCS, as the flagbearers of this event. The kind of donations that are raised for various organisations is really praiseworthy. Because of such, the heritage of philanthropy is kept intact. Mumbai is very much similar to London with the kind of structures that we have. This is another attraction for all the participants who are coming from all over the world to participate. I welcome the event and we are there to extend our help. Our honourable CM and Deputy CM will be coming personally for the event. We are all for the slogan #HarDil Mumbai which is in the hearts of Mumbaikars and Indians.”

    Tata Sons head of brand and marketing Adrian Terron said “We are proud to be associated with the Tata Mumbai Marathon, an event that embodies athletic excellence and community spirit. With over 56,000 participants, including Mumbaikars and runners from across India and the world, TMM 2024 is set to be a remarkable display of human endurance and spirit. It will be truly inspiring to see each participant, from the elite to the first-time marathoners, pushing their boundaries to achieve the extraordinary. We extend our best wishes to all the participants, and hope that they have a successful and memorable running experience.”

    The Rs 405,000 prize money event will be spearheaded by the Defending Champion and the first Indian to win the Asian Marathon Championship in 2017 – Gopi T. Also toeing the start line will be 2020 champion Srinu Bugatha and Tirtha Kumar Pun, the 2023 Vasai Virar Mayor’s Marathon winner.

    Last year’s runner up Aarti Patil will be gunning for her maiden title and will be challenged by Jigmet Dolma, the runner-up in 2017 and 2019.

    The Indian men and women marathon winners will bag Rs 5,00,000 each, further incentivised with a Rs 2,00,000 course record bonus.

    In the half marathon category, Asian Games Silver Medallist Kartik Kumar and Bronze- medallist Gulveer Singh will be the main attraction and will be challenged by TSK 25K 2023 winner Sawan Barwal.

    TCS sr. vice president & country head of India business Ujjwal Mathur said “As we step into the New Year, TCS is thrilled to kick off 2024 with the Tata Mumbai Marathon, a celebration of resilience, togetherness, and the invigorating power of sport. As the title sponsor of the most iconic marathons in the world, the Tata Mumbai Marathon holds a special place in our commitment to sports and well-being. Our association with this iconic event reflects our brand ethos, emphasizing self-confidence, community spirit, and a positive future,”.

    IDFC FIRST Bank head of retail liabilities & branch banking, Chinmay Dhoble said, “We are thrilled to partner with the marquee marathon event, TATA Mumbai Marathon that celebrates the city of dreams, Mumbai. This event marks another year of our collaboration with the largest marathon in Asia. This association reinforces the Bank’s commitment to be involved in our customer’s journey, both fitness & financial. We look forward to an event that inspires camaraderie and honours their #JourneyToTheStart!”.

    HIGHLIGHTS 2024

    Over the years, the Tata Mumbai Marathon has been privileged to have some of the most esteemed brands associated with it. This year, two new partners have joined the fray – Club Vistara as the loyalty partner and Adhata as the institution partner.

    Association with Club Vistara, India’s rewarding frequent flyer program, aims to enhance the overall experience for the participants. Runners and their one additional person can enjoy unparalleled advantages, including exceptional deals on airfare, exclusive onboard offers, and special enrolment privileges with Club Vistara.

    Representing the Club Vistara, Vistara CCO Deepak Rajawat said, “We at Vistara, an airline owned by Tata Sons and Singapore Airlines formed in 2014, celebrate our 9 anniversary, and we are privileged to be the first-ever airlines to partner with Tata Mumbai Marathon. Club Vistara’s loyalty program has 35 partners on board, and Tata Mumbai Marathon is the first-ever sporting platform that we have partnered with. We look forward to promoting fitness and wellness as part of our initiatives within Club Vistara.”

    Since its inception, the Tata Mumbai Marathon has been an inclusive event and the Senior Citizen’s Run has been an integral part of this movement. For the 2024 edition, Adhata Trust an NGO working for over a decade with and for older persons with a mission to spread awareness, contribute, and promote the welfare of Senior Citizens through Holistic Wellbeing programs has joined as the Institution Partner.

    Exclusive Race Day, Tee By ASICS, Sports Goods Partner ASICS, the iconic Japanese sportswear brand has been a longstanding partner of the Tata Mumbai Marathon. For the 2024 edition, the brand will present all marathoners with a specially designed Race Day Tee-Shirt to honor their enthusiasm, effort, and steely resolve.

    Limited Edition Bisleri Bottles, The Hydration Partner, Bisleri has launched limited edition bottles featuring three top Indian Elite full marathon runners – Defending Champion & former Asian Marathon Champion Gopi T, TMM 2020 winner Srinu Bugatha and Marathon Runner Jigmet Dolma.

    Cosplay Your Way in the Dream Run!

    Unleash your inner pop icon at the Run in Costume Contest presented by Imagica at the Dream Run. Make your dash dressed as Wonder Woman, Jawan, or any character that fires your fandom, and race to glory on a track that’s as vibrant as our city’s pop culture pulse. Individuals and groups have a chance to win fabulous prizes by Imagica, cash rewards, and the title of Mumbai’s Run in Costume Champion!
    Live Performance by Saregama Artists
    To celebrate and applaud the efforts of all participants, TMM 2024 along with Saregama Artists will host a musical treat in the post-finish zone. Noted performers such as Varsha Singh Dhanao, Raja Hasan, Jaan Kumar Sanu, DJ Swattrex, Pranav Chandran, Avinash Gupta, Girish Chawala, Sherrin & DJ Pablo will perform renditions of popular Bollywood songs.

    Mumbai Festival

    The much-anticipated ‘Mumbai Festival 2024’ is gearing up to be a celebration of unity, culture, and diversity. This nine-day fiesta with collaborations from Tata Mumbai Marathon and the Kala Ghoda Arts Festival will be a mix of popular events along with a music fest, an expo, cinema and beach fests, a movie competition, a cricket clinic, start-up fest, among others.

    Representing the Mumbai Festival, Jayshree Bhoj, Principal Secretary Tourism, Govt. of Maharashtra, said, “This is the very first time, the government of Maharashtra has come up with an idea of Mumbai festival, which celebrates the spirit of Mumbai. The Government of Maharashtra plans to make it an annual event. I am grateful and obliged that we are partnering with the Tata Mumbai Marathon in our very first year. I am hoping this association could go a long way. I wish the Tata Mumbai marathon the very best”.

    Procam International Jt. MD Vivek Singh said, “The past six months have been phenomenal for Tata Mumbai Marathon, as we hit new records with the teeming registration count. We worked in tandem with the state and civic authorities to ensure a seamless race and with brands to deliver innovations and elevate the participant’s race day experience.”

    He further added that marathon efforts have been made by all stakeholders, and this will culminate in an unforgettable journey for runners, stakeholders, and everyone associated with the Tata Mumbai Marathon. Today, participating in TMM means becoming a part of something bigger, a mosaic of strength, courage, and Mumbai’s indomitable spirit. Good luck and Godspeed to everyone who will be a part of the 2024 edition.”

    MIRCHI GET ACTIVE EXPO

    The Mirchi Get Active Expo, is a one-stop destination to experience the latest offerings in the health, fitness, and wellness industry. It is also a hub for all confirmed participants to collect running bibs, study race day instructions and timelines, approach plans, layout plans, security arrangements, traffic restrictions, road closures, and other provisions that will come into force on Race Day.

    Date & Time:

    17th to 19th January 2024 – 10.30 a.m. to 7.00 p.m 20th January 2024 – 10.00 a.m. to 5.00 p.m.

    Venue: Kalina University Campus, Gate no. 2, Sports Complex open ground, Vidyanagari, Kalina, Santacruz (East).

    The Tata Mumbai Marathon is supported by the Government of Maharashtra, the Ministry of Youth Affairs & Sports, the Ministry of External Affairs, the Ministry of Home Affairs, MCGM, Mumbai Police, Sports Authority of India, the Athletics Federation of India, World Athletics (WA), Association of International Marathons & Distance Races (AIMS) and Global Sports Communication.

    For more information about the Tata Mumbai Marathon 2024 visit, https://tatamumbaimarathon.procam.in/

     

  • TechnoSport and Tamil Nadu Government ink MoU for activewear factory in Erode

    TechnoSport and Tamil Nadu Government ink MoU for activewear factory in Erode

    Mumbai: Homegrown activewear brand TechnoSport has inked a memorandum of understanding (MoU) with the Tamil Nadu Government to establish an activewear factory in Erode district. The cutting-edge facility, poised to commence production by March 2024, will specialize in technical textiles, harnessing state-of-the-art technologies from Germany, Japan, Italy, and Taiwan. Boasting a daily capacity of 25 tons, the mega factory is anticipated to create more than 2000 jobs over the course of the next four years.

    The agreement, formalized during the Tamil Nadu Global Investors Meet, outlines TechnoSport’s commitment to manufacturing technical activewear fabrics under the ‘Special Scheme for Technical Textiles 2023’ at this facility. TechnoSport co-founder & director Sunil Jhunjhunwala said, “We are pleased to collaborate with the developmental initiatives of the Tamil Nadu government. The state’s well-established industrial ecosystem, advanced infrastructure, and business-friendly policies offer numerous opportunities that not only help us in reaching our goals but also contribute significantly to the state’s overall progress.”

    Notably, TechnoSport has consistently showcased its dedication to providing high-quality yet affordable activewear to the masses over the years. This partnership not only aims to bolster the brand’s global recognition and local popularity but also endeavors to enhance the state’s economy through revenue generation and employment creation. It aligns with Tamil Nadu’s ambition to achieve a trillion-dollar economy sustainably and inclusively. By formalising this MoU with the Tamil Nadu Government, TechnoSport strives to achieve its ambitious targets and also seeks to propel the state’s economic progress and sustainable development.

     

  • Cheesiano Group surpasses 10,000 repeated customers in December 2023

    Cheesiano Group surpasses 10,000 repeated customers in December 2023

    Mumbai: Cheesiano Group, player in the Quick Service Restaurant (QSR) sector announces achievement with over 10,000 repeated customers in the month of December 2023. This milestone is a testament to Cheesiano’s commitment to delivering fine taste, promising the best quality experiences and building a loyal customer base.

    Since its inception, Cheesiano Group has experienced remarkable growth, launching three successful brands and achieving a monthly gross sales figure exceeding 10 crores. The past 15 months have witnessed an impressive 4x growth in both order volume and sales, showcasing the brand’s popularity and widespread acceptance among customers.

    Cheesiano Group co- founder Niraj Bora said, “We are thrilled to reach this milestone, and it reflects the trust and loyalty our customers place in us. Our continued focus on quality, innovation, and customer satisfaction has been the driving force behind Cheesiano’s success,”

    The group remains committed to providing delectable culinary delights and aims to further elevate the customer experience in the coming years.

  • Chef Vikas Khanna finds #BharatKaAsliSwad with Organic Tattva

    Chef Vikas Khanna finds #BharatKaAsliSwad with Organic Tattva

    Mumbai: Organic Tattva, a pioneering organic food brand committed to delivering purity and nourishment through their organic flour and pulses  range of products proudly announced chef Vikas Khanna as their champion to promote organic flour and pulses. Building on synergies, OT and chef Khanna are committed to promote health-conscious living and ethical consumption.

    Organic Tattva, a leading provider of naturally grown and 100 per cent certified, authentic organic food has taken the first step towards educating and building differentiation amongst consumers with chef Vikas Khanna for the organic flour and pulses category. Today’s consumer is aware and conscious of healthy choices while at the same time, there is increased awareness around switching to purity and thus preferring organic over the regular counterparts in the market.

    Vikas Khanna expressed enthusiasm about partnering with Organic Tattva, stating, “I am thrilled to align with Organic Tattva, a brand that shares my passion for promoting wellness and ethical living. Together, we aim to inspire consumers to adopt healthy eating habits while emphasising the importance of choosing organic, wholesome foods for a balanced and sustainable lifestyle. I value this partnership more as the overall impact on our agricultural land and future is immense .”

    Excited to share this news, Organic Tattva co-founder Kriti Mehrotra expressed, “We are opening 2024 on a beautiful note of collaborating with Chef Vikas Khanna who is a testimony to great taste, healthy living, and sustainability. A true son of the soil he has been a brilliant advocate of going back to roots and his honest approach to promoting healthy living has encouraged us to join hands and make genuine impact on the food choices of the consumer. His dedication to health and wellness perfectly aligns with our values, and we are confident that this collaboration will resonate with our consumers.”

    The partnership and the communication for the same was put together by Maximus Collabs, a Mumbai-based creative agency and production house. The upcoming ad campaign featuring Vikas Khanna will be launched across various media platforms, showcasing the fusion of creativity, culinary artistry, and organic living.A perfect blend to healthy and hearty living.”

    Sharing insights on the partnership, Maximus Collabs director Manisha Singh expressed, “Our collaboration with both Organic Tattva and Chef Khanna is defined by creativity, innovation, and a shared passion for excellence and promoting the purpose behind the business. Together, we have strived to create an impactful campaign that will resonate with audiences and help them adapt to changes which are as basic as switching to the right ingredient and making more informed choices.”

    As a part of the collaboration, a teaser was released on chef Vikas Khanna’s Instagram handle that focussed on adulteration and asking viewers to share their views on  “Bharat Ka Asli Swaad.”

     

     

  • Lexar to showcase range of imaging cards with blazing speeds and capacities at CEIF 2024

    Lexar to showcase range of imaging cards with blazing speeds and capacities at CEIF 2024

    Mumbai: Lexar, a global brand in memory and storage solutions, will be showcasing its comprehensive range of high performing imaging cards with blazing speeds and massive capacities at CEIF – Consumer Electronic Imaging Fair Mumbai 2024, India’s consumer electronic & imaging show and exhibition. This mega event is organised by All India Photography Trade and Industry Association, and will be taking place at the Jio World Convention Centre in Mumbai, from January 11 till 13 January, 2024 at Pavilion 1, 2 & 3. Lexar is participating at this event with World Media Corporation, an established reseller of memory cards in Mumbai.

    Lexar’s high-performance memory cards and card readers are designed for professional photographers and videographers who need to capture and store high-resolution images and 8K videos. The innovative high-performance portfolio shall include all categories of Lexar’s imaging cards ranging from its cutting-edge CFexpress cards SDXC, microSD, card readers along with portable SSDs, all designed to be compatible and seamlessly integrate with various branded professional cameras, camcorders, and drones. These memory cards offer blazing fast read and write speed performance with massive storage capacities for capturing, accessing, and transferring high-definition multimedia files, including 4K and 8K videos, without any lag. Lexar’s memory cards are also known for its durability, weather-sealed and shock-proof, thereby protecting your data even in harsh conditions. All Lexar products are currently available with national distributors Redington Ltd., New Color India Films and Creative NewTech Ltd. in India.

    Speaking about their participation at the fair, Lexar General Manager of Middle East, Africa, and the Indian Subcontinent Fissal Oubida said, “The massive proliferation of digital platforms and usage of social media channels has played a crucial role in the surge of content creation and growth of the photography and videography market in India. The tremendous growth in the content creation industry is directly proportional to the growing demand for high quality memory and storage solutions that can store, protect, and transport files at faster speed. Our robust portfolio in photography and videography, enables both the professional and the enthusiast to get their best shot and accelerate their workflows.”

    At CEIF, Lexar will be showcasing its world’s fastest Professional CFexpress™ Type B card diamond series, for that powerful performance and accelerated post-production workflow which professionals demand, with a stunning speed of 1900 MB/s read and 1700 MB/s write, thereby increasing productivity and better exposure.

    For Type-A users, Lexar will display its range of Professional CFexpress™ Type A Card GOLD series, to help capture the high quality data and cinematic-quality 8K videos easily. With a rated Video Performance Guarantee 400 (VPG 400), the CFexpress™ Type A card has a minimum write speed of 700 MB/s & 800MB/s and a read speed of up to 900MB/s, making it ideal for high-speed continuous shooting and stable video recording, ensuring minimum lags.

    The Professional SILVER PRO SDXC™ UHS-II Card will also be displayed. This high quality memory card from Lexar, sets a new benchmark in V60 class performance with high-speeds of 280MB/s read and 160MB/s write. Additionally with capacities ranging from 64GB up to 1TB, you can find a capacity that lets you stay in the zone and keep shooting.

    “As the consumer landscape continues to evolve, we remain dedicated to empowering various segments, including vlogging, professional photography, videography cinema, and OTT. Through our participation at CEIF 2024, we aim to engage directly with our customers, enabling them to experience the full potential of our products. This event is a great opportunity for Lexar to connect with our customers and exhibit our continued commitment to delivering cutting-edge imaging solutions. Our presence at this event not only allows us to reinforce our existing relationships and build new ones but also provides a platform to showcase our latest memory and storage technologies.” Oubida added.

  • APIS INDIA Ltd launches ‘Organic Honey’

    APIS INDIA Ltd launches ‘Organic Honey’

    Mumbai: Apis India Ltd (BSE: 506166), a leading FMCG player with three generations of experience and an established reputation for sourcing, producing, and supplying quality products, unveiled its Organic Honey  in a dazzling launch event graced by Bollywood actress Sanya Malhotra. Marking a transformative chapter in its journey, this exquisite offering delivers nature’s pure sweetness in a symphony of responsible sourcing and exquisite taste.

    “We, at Apis India, have always believed in nurturing nature’s bounty,” said Apis India Ltd managing director Amit Anand, addressing the captivated audience. “Today, we take that commitment a step further, presenting our Organic Honey – a promise kept to the bees, the environment, and our consumers seeking healthier, mindful lifestyles.”

    Malhotra, a passionate advocate for wellness and a vocal supporter of sustainable practices added, “For me, honey is more than just a treat; it’s a taste of sunshine and a reminder of our interconnectedness with nature. Apis India’s Organic Honey embodies this perfectly, offering a delicious way to nourish ourselves while caring for the planet.”

    The event unveiled the stunning Apis India Organic Honey, meticulously sourced from the pristine, organically certified lands nestled in the valleys of Kashmir. This exquisite offering boasts a never-before-seen introductory price of Rs. 240 for a 450g SKU packaged in an attractive glass bottle that will remain available in selected market and stores for limited period. This price is comparable to the available non-organic honey products in the market

    This single-origin honey, sourced from the sun-kissed meadows of Kashmir, presents a symphony of delicate floral notes that tantalize the taste buds. Each drop captures the essence of nature’s purity and promises a luxurious experience for discerning palates.

    Apis India’s Organic Honey promises:

    •    Certified Organic: Rigorously inspected and certified by accredited bodies, ensuring ethical beekeeping practices and sustainable farming.
    •    Natural Goodness: Honey with all its natural goodness and health benefits preserved.
    •    Exquisite Taste: A symphony of delicate floral notes, elevating any culinary experience.
    •    Sustainable Promise: Responsible sourcing and packaging that minimizes environmental impact.

    As the event unfolded, guests savoured the exquisite flavor of the Organic Honey, witnessing first-hand the culmination of Apis India’s dedication to fitness, hygiene, quality and sustainability. The launch marked a resounding start to a new chapter in the company’s history, one steeped in the golden promise of organic honey and a commitment to building a healthier more mindful future.

  • Khimji Jewellers wins big at the Retail Jeweller MD & CEO awards 2024!

    Khimji Jewellers wins big at the Retail Jeweller MD & CEO awards 2024!

    Bhubaneswar: The jewel of Odisha’s business community, legacy jewellery brand Khimji Jewellers has been awarded the prestigious Regional Retail Chain of the Year (East) award by the Retail Jeweller, MD & CEO Awards for outstanding work in the jewellery industry from the Eastern region of India.

    The prestigious award was accepted by Khimji Jewellers director Mitesh Khimji by the hands of celebrated Bollywood actress Sanya Malhotra and Miss India International 2021 winner and actress Zoya Afroz.

    The august gathering In Mumbai included MDs and CEOs of the largest jewellery brands in India who are considered to be the drivers of growth for the industry and whose notable contributions have ensured that the jewellery industry continues to be one of the strongest pillars of the economy of India.

    The official knowledge partner and auditor for the event was consulting firm Deloitte adding an increased sense of recognition, victory as well as responsibility for Khimji Jewellers to carry on with larger gumption and continue to be the flagbearer of business success for the brand in East India.

    Khimji Jewellers currently has nine stores in Odisha and is the largest retail chain jeweller in the state. Delighted with the win, Mitesh Khimji said, “We are honoured to have been recognized by such an elite gathering of the jewellery industry. Being recognized amongst our peers is a testament to our commitment towards our values, our hard work, our sincerity, our products and our customer friendly policies. These values and actions separate us from everyone else in the market and the entire credit goes to our team of over 1100 people!”

    The brand is geared up to achieve more milestones in this new year and potential expansion deeper into Odisha.

  • Fireboltt revolutionizes wearable tech with the launch of its android wristphone- DREAM

    Fireboltt revolutionizes wearable tech with the launch of its android wristphone- DREAM

    Mumbai: Fireboltt, the leading Indian smart wearable brand, announces the launch of its DREAM wristphone, a cutting-edge Android smartwatch set to redefine the landscape of wearable technology. With the inclusion of the Android 8.1 OS and the convenience of the Google Play Store, this wristphone distills the expansive capabilities of a smartphone into a sleek and compact smartwatch design. Priced aggressively at Rs 5999 for its launch day, this wristphone will be available for purchase starting today on Flipkart, Fireboltt.com, and across PAN India offline stores. The wristphone offers a diverse range with 12 different colours and strap designs, providing users with personalized style options.

    This 4G LTE nano SIM-enabled wristphone boasts a remarkable 2.02-inch true view display, delivering vibrant visuals with 600 nits brightness and a smooth 60 Hz refresh rate. Connectivity is taken to new heights with features such as WiFi and GPS, ensuring users stay seamlessly connected and navigated. The powerhouse within is fueled by a Cortex Quad-Core CPU, 2GB RAM, and 16GB storage, providing a robust and efficient user experience. The device is not only a technological marvel but also a durable companion with IP67 water resistance.

    Fireboltt CEO & founder Arnav Kishore said, “We are thrilled to unveil the Fireboltt Android wristphone, a true marvel in the realm of wearable technology. This groundbreaking device seamlessly merges style with substance, offering users an unparalleled experience in communication, health monitoring, and entertainment. The integration of Nano SIM support and the Google Play Store empowers users to break free from the limitations of traditional smartwatches. With a powerful Quad-Core CPU, a vibrant display, and a suite of advanced sensors, the Fireboltt wristphone is designed to exceed expectations. This launch marks a significant milestone for Fireboltt, reaffirming our commitment to pushing the boundaries of innovation and delivering cutting-edge solutions that enrich the digital lives of our users. We are excited about the potential this product holds and the positive impact it will have on the wearable tech landscape.”

    Packed with features like a voice assistant, Google Suite integration, cloud-based watch faces, 800 mAh battery, wireless charging, and an intuitive control system, the DREAM wristphone goes beyond expectations. The inclusion of a comprehensive health suite further cements its position as a holistic and indispensable device in the realm of smart wearables.

     

  • TAM report: TV sports genre ad volumes surge by 53 per cent in Apr-Jun ’23

    TAM report: TV sports genre ad volumes surge by 53 per cent in Apr-Jun ’23

    Mumbai: TAM AdEx India has released a quarterly advertising report on the sports channel genre for Jul-Sept’23.

    Advertising on television for the sports genre witnessed growth in ad volumes of 53 per cent during Apr-Jun’23 over Jan-Mar’23. Whereas, Jul-Sept’23 observed a de-growth of 10 per cent in ad volumes for the sports genre over Jan-Mar’23. Compared to Jul-Sept’22, ad volumes in the sports genre witnessed growth of five per cent in Jul-Sept’23.

    During Jul-Sept’23, services and food & beverages sectors retained their first and second positions with 50 per cent and seven per cent share of ad volumes over Apr-Jun’23. Together, the top 10 sectors covered 88 per cent share of ad volumes on television advertising for the sports genre. Durables was the only new sector that entered the top 10 list during Jul-Sept’23, compared to its 12th position in Apr-Jun23.

    Ecom-media/entertainment/social media retained its first position with 39 per cent share of ad volumes in Jul-Sept’23 over Apr-Jun’23. During Jul-Sept’23, four categories entered the top 10 list compared to Apr-Jun’23.

    Ecom-pharma/healthcare was the only new category that was present in Jul-Sept’23 compared to Apr-Jun’23. The top 10 categories collectively added 64 per cent share of ad volumes in Jul-Sept’23.

    International Cricket Council, GCMMF and Vini Product were the new entrants in the top 10 advertiser list in Jul-Sept’23 over Apr-Jun’23. During Jul-Sept’23, One8 Trion and Flipkart.com were the exclusive advertisers that entered the top 10 list compared to AprJun’23. The top 10 advertisers contributed 62 per cent share of ad volumes in Jul-Sept’23.

    JioCinema app retained its first position throughout the first three quarters of year 2023. During Jul-Sept’23, the top 10 brands covered 53 per cent share of ad volumes on television advertising for the sports genre. A total of five brands were new entrants in the top 10 brand list in Jul-Sept’23 over Apr-Jun’23. Also, there were two exclusive brands present in Jul-Sept’23 compared to Apr-Jun’23.

    ‘Associations/social/cultural organisation’ categories saw the highest increase in ad seconds with eight times growth on television advertising in the sports channel genre. In terms of growth percentage among the top 10 categories, Hair oils witnessed the highest growth of 34 times during Jul-Sept’23 over Apr-Jun’23.

    The cricket program dominated the sports channel genre for four consecutive quarters, holding over 50 per cent of the ad volumes, making it the most prominent program genre.

  • Indkal Technologies announces Karan Johar as its BLACK+DECKER® ambassador

    Indkal Technologies announces Karan Johar as its BLACK+DECKER® ambassador

    Mumbai: Indkal Technologies, the license partner for BLACK+DECKER® large appliances in India announced that renowned director, producer and TV personality Karan Johar will be the ambassador for air conditioners, refrigerators and washing machines business in India.

    BLACK+DECKER® Large appliances offer a premium easy-by-design product range built with a host of intuitive features aligning with Karan Johar’s style, craftsmanship, and commitment to delivering superior experiences both on and off the screen.

    Speaking about the partnership, Indkal Technologies CEO Anand Dubey said, “We are thrilled to have Karan Johar as the face of BLACK+DECKER® large appliances in India. We believe Karan’s style compliments our customers’ appetite for premium products with cutting-edge technology, top performance, and elegant design.”

    The association with Karan Johar marks a significant milestone for Indkal as it continues to expand its presence and bring both innovation as well as versatility to the Indian market.

    Sharing his excitement, director, producer and TV personality Karan Johar said, “I am delighted to be associated with BLACK+DECKER®, a brand known for its high standards and innovative products. I’ve always believed that high quality and innovation lends style and class to everything in life, and BLACK+DECKER® brand has exemplified that for many decades. I’m looking forward to being a part of this journey and introducing consumers to the fantastic range of BLACK+DECKER® Large Appliances.”

    Stanley Black & Decker, commercial director licensing Amit Datta said, “As a global leader in home products, we continue to connect with our customers through meaningful experiences and deliver on the BLACK+DECKER® brand promise. This collaboration combines our easy by design vision with Karan’s reach and immaculate grasp of consumers in India.”