Category: Brands

DashLoc’s GenAI empowers brands to achieve higher rankings through Google’s generative search: Sumit Singh

Mumbai: DashLoc emerged as a trailblazer, reshaping the landscape of hyperlocal retail with its GenAI-enabled platform. Established in 2020 and headquartered in Bangalore, with a strategic presence in New Delhi, DashLoc was founded by Sumit Singh and Gaurav Kumar. They were driven by a visionary mission to elevate the online visibility of virtual retail establishments, setting themselves apart from competitors.

DashLoc is strategically focused on delivering tangible returns on investment, backed by cutting-edge technology, cost-effectiveness, and unwavering support for brands. As the brand charts an impressive trajectory with an 800 per cent year-on-year growth, DashLoc’s three-step approach, unique dashboard, and global expansion aspirations position it at the forefront of revolutionizing how businesses thrive in the hyperlocal space.

Indiantelevision caught up with DashLoc CEO and co-founder Sumit Singh, who has a knack for innovation. co-founding DashLoc after overcoming initial challenges, he shaped DashLoc’s future with a blend of technical prowess and strategic vision.

On the inspiration behind establishing DashLoc

In 2019, my co-founder Gaurav Kumar and I (Sumit Singh) began our journey in virtual event management, focusing on seamless virtual events. Through collaborations with diverse brands, a recurring challenge surfaced – the decentralized management of multiple stores. Identifying this gap, we introduced DashLoc, a transformative Global Business Platform. DashLoc acts as a singular hub, ensuring transparency and efficient management for various brand locations. Our mission is to aid brands in organizing, optimizing, and monetizing their extensive networks, redefining the landscape with a solution that goes beyond expectations.

On DashLoc envisioning to empower global markets and provide a seamless experience from discovery to conversion.

At DashLoc, we envision empowering global markets by offering a comprehensive and seamless experience from discovery to conversion. Through our Global Business Platform, we centralize information, allowing brands to efficiently manage their diverse stores and locations worldwide. Our platform facilitates streamlined discovery, ensuring customers can easily find and engage with brand offerings. Moreover, our features, such as transparent data insights and efficient management tools, contribute to a seamless customer journey, from the initial discovery of products or services to the ultimate conversion. By optimizing the entire process, we aim to elevate brand performance and deliver a consistent and rewarding experience for both businesses and customers on a global scale.

On DashLoc differentiating itself from competitors in the hyperlocal platform space

At DashLoc, we set ourselves apart in the hyperlocal platform space by offering a Global Business Platform that goes beyond mere listing management, focusing on the holistic growth of retail businesses. Unlike narrower-focused solutions, DashLoc empowers businesses to efficiently oversee their diverse stores and global locations through a centralized hub for streamlined operations. Our commitment to transparent data insights and seamless management tools positions DashLoc as a leader, fostering informed decision-making and efficient processes.

What truly distinguishes DashLoc is our customer-centric philosophy, prioritizing a seamless customer journey from discovery to conversion. Unlike some hyperlocal platforms, DashLoc takes a global optimization approach, catering to businesses with an extensive network of stores. The platform’s innovative discovery features, customizable solutions, and tech-driven optimization solidify our competitive edge, ensuring that DashLoc not only meets the unique needs of businesses operating globally but also stays at the forefront of innovation in the hyperlocal platform space.

On the specific features of the GenAI-enabled solution and micro-level optimization that makes DashLoc unique

DashLoc’s GenAI empowers brands to achieve higher rankings through Google’s generative search. This innovative feature automatically optimizes brand visibility, aligning seamlessly with user intent and signals derived from page content. Leveraging the capabilities of Google’s generative search, we ensure that brands can organically connect with users, providing a more intuitive and user-centric search experience. The integration of GenAI with Google’s generative search not only enhances brand visibility but also facilitates a harmonious alignment between user search intent and the content signals on a webpage.

On DashLoc planning to boost brands’ online presence and aid in customer acquisition as part of its mission

Elevating brands’ online presence and driving customer acquisition is our core mission at DashLoc. Through our Global Business Platform and micro-level optimization, we ensure brands secure prominent positions in relevant search results, optimizing visibility comprehensively. Our dedication to a customer-centric experience, global optimization, strategic content delivery, real-time adaptability, and data-driven decision-making collectively heighten the chances of effective customer acquisition. The integration of adaptive intelligence and Google’s generative search aligns brands seamlessly with user intent, ensuring not only discoverability but resonance. This approach contributes to a compelling and successful digital brand strategy here at DashLoc.

On the specific client-specific challenges that the upgraded version of the platform is addressing

In the enhanced edition, we’ve revamped data visualization, focusing on resolving the particular challenge of review management for MBOs. Additional features include advanced remarketing capabilities and the introduction of a brand and store-specific reporting system. As a technology-driven platform, our commitment to staying ahead of competitors is reflected in our continuous efforts to seamlessly integrate innovative features. The incorporation of a vernacular microsite, coupled with dashboard control, not only facilitates online presence for brands but also ensures communication in regional languages, maximizing outreach to a diverse consumer base. This strategic approach positions us at the forefront of technology, providing a smooth pathway for the incorporation of new features and further innovation.

On DashLoc strategically implementing its monetization model to generate revenue and the impact it has had on the company’s bottom line

We at DashLoc have strategically implemented a monetization model, adopting a bootstrap approach centred on tiered subscription plans tailored to meet the diverse needs of businesses on our Global Business Platform. By offering scalable solutions, we ensure profitability, providing clients with the flexibility to select subscription levels aligning with their specific requirements for efficient store and location management. This aggressive strategy in client acquisition and growth has led to a diversified income stream, significantly impacting DashLoc’s bottom line. The success of this monetization strategy not only fortifies financial stability but also fuels ongoing platform development, innovative feature integration, and overall business expansion. Our resilient and strategic approach positions us as a noteworthy player in the competitive landscape.

On features that we can expect from the upgraded version of DashLoc’s platform

In our upgraded version of DashLoc’s platform, we’re introducing a range of advanced features aimed at enhancing user experience and providing businesses with powerful management tools. Expect improvements such as enhanced data visualization for more informed decision-making, targeted solutions to address Multi-Brand Outlets’ (MBOs) review management challenges, and additional remarketing features for increased audience engagement. Our platform will also incorporate a sophisticated brand and store-based reporting system, offering granular insights into performance at various levels. Staying at the forefront of technology, we ensure seamless integration of these new features. Additionally, the introduction of a vernacular microsite with dashboard control will facilitate an online presence in regional languages, maximizing consumer outreach. These upgrades collectively emphasize our commitment to innovation, efficiency, and empowering businesses with a comprehensive set of tools for optimal store and location management.

On the next three-year plans and considerations being made for expansion in various countries

Embarking on an ambitious venture, we are poised to develop a comprehensive 360-degree platform, revolutionizing hyperlocal discovery and growth. Our expansion into the global market is fueled by a keen observation of the current landscape, which predominantly offers listing management tools. In contrast, our vision is to provide a holistic solution encompassing leads generation, enhanced visibility, review management, and navigation services. As we set our sights on capturing a substantial 60 per cent market share in India and a range of 5-10 per cent globally, our overarching objective is to achieve an impressive 500 times revenue growth through the platform while maintaining sustained profitability throughout the upcoming years.

January 17, 2024
Pepperfry reveals 2023 trends with launch of its ‘Home Beat’ Report

Mumbai: Pepperfry, the e-commerce platform for Furniture and Home Goods, has unveiled a compelling narrative in its Home Beat Report 2023. Based on all transactions made on the platform from January 1 to December 11, 2023, the Pepperfry Home Beat Report 2023 provides interesting insights into consumer trends as well as the home goods purchasing habits of Indians from different states and cities of the country.

According to the report, Maharashtra led the demand surge for Furniture and Home Goods among Indian states in 2023. The other states that feature among the top five for buying Furniture and Home Goods in 2023 were Karnataka, Tamil Nadu, Uttar Pradesh, and Delhi.

In 2023, India witnessed a notable shift in home shopping patterns, revealing a surge in demand for personalized home decor and furnishings. Pepperfry’s comprehensive analysis highlighted this trend, indicating a growing consumer inclination towards enhancing their living spaces. Projections indicate Tier 1 and Tier 2 markets as pivotal growth drivers in the forthcoming 3-5 years, propelled by evolving consumer behaviour and economic advancements. The rapid rise of organized retail in the Furniture and Home Goods sectors underscores the significance of an Omni Channel strategy, pivotal in instilling consumer trust. With an increasing focus on home aesthetics, the Home Goods category is poised for remarkable expansion, fuelled by consumers’ desires to tailor their homes to reflect their personalities.

Pepperfry chief executive officer Ashish Shah said, “Pepperfry’s Home Beat Report 2023 illuminates the evolving landscape of Furniture and Home Goods consumption, providing a comprehensive overview of consumer preferences in a country as diverse as India. It gives a fascinating insight into the lifestyle of each region and their home décor priorities. The report highlights how consumption patterns and preferences change from one region to another and how India is decorating their Homes.”

Pepperfry chief category officer Kushal Budhia added, “We are excited to share significant insights gleaned from our customers over the past year. Whether in a bustling Metro city or a Tier-II location, the Indian buyer is making a distinct mark. The diversity in their purchases is truly heartening, ranging from sofas to shoe racks, wall art to dhurries, and home fragrances. As we step into 2024, it will be fascinating to observe the trajectory of these trends.”

The products that were high in demand in 2023 from among Pepperfry’s more than 50 Furniture categories and more than 120 Home Goods categories were sofas, beds, study tables, office furniture, centre tables, bed sheets, cushions and covers, bath linen, mattresses, and lamps. The diverse range of high-quality products offered by the brand also witnesses impressive sales frequency. Brisk sales of specific products take place every 10, 15, 30 minutes, and hourly intervals, catering to the diverse needs of valued customers.

When it comes to pan-India appeal, there was a high demand for 2-seater sofas, Queen Beds, Queen-size bedsheets, and office chairs across India. Remarkably, among sofa categories, sofa-cum-beds emerged as the most sought-after product, with a substantial number of purchases recorded in Mumbai, a place where space is precious to come by. Mumbai, ranking third among the top five cities to witness substantial traction in furniture and Home Goods purchases, is leading in several categories.

Pepperfry, in its 12 years, has gone on to become the largest marketplace in e-commerce Furniture and Home Goods. It is consistently living up to its commitment to excellence and relentless pursuit of making every house a warm and inviting home. With over a lakh listings representing more than 1,000 brands, and a presence in 170 stores across 90 cities, the e-commerce furniture brand is dedicated to serving customers in over 300 cities. The company boasts an impressive, owned supply chain, ensuring timely deliveries to more than 200 cities.

January 16, 2024
Silvostyle by PNG Jewellers signs Rasha Thadani as the brand’s new face

Mumbai: Silvostyle by PNG has announced it has signed Rasha Thadani, as the new face for its upcoming campaigns. The grand reveal with the latest campaign for the brand marks a significant moment in the brand’s journey, elevating its image to new heights of success. Incidentally, the brand is the very first in India to sign Rasha.

Rasha Thadani, who will soon be making her acting debut in Bollywood, brings a unique blend of talent, grace, and charisma to Silvostyle by PNG. She embodies the very essence of Silvostyle, inheriting not just charm and poise but also a deep appreciation for its unique jewellery. Rasha, who already enjoys a strong fan base on social media, especially amongst GenZ is one of the most anticipated debutantes this year!

Rasha Thadani will be contributing to the brand’s initiatives, aligning seamlessly with the belief that jewellery can be a powerful tool for self-expression, especially for the youth. Silvostyle, with its diverse and trendsetting designs and myriad collections, empowers individuals to embrace and showcase their individuality, making each piece not just an accessory but also a distinctive statement of personal style.

As a fresh face in the industry, Rasha Thadani brings a youthful energy that resonates with the dynamic spirit of Silvostyle and the mystery of the unknown. Her innate fashion sense and ability to effortlessly blend traditional and modern elements make her an ideal face for Silvostyle which speaks young, contemporary and pop culture promising to captivate the hearts of jewellery enthusiasts nationwide.

Rasha Thadani shared her thoughts as she takes on the role of the new face for Silvostyle by PNG, “Silvostyle by PNG is a young brand, focusing on style, oomph and attitude! I am thrilled to be a part of this journey with them and represent a brand that deeply connects with my personal sense of style. Each piece tells a story, and I am honoured to be the storyteller in their campaigns!”

Silvostyle by PNG promoter Dr Saurabh Gagdil said, “Rasha is a mirror image of Raveena. (Rasha is the daughter of Anil Thadani and Raveena Tandon )She is extremely talented, youthful and has an air of mystery around her. Her style, her engagement with our target audience and her pulse matching the frequency of pop culture today are a perfect match for us. We are very excited to have her on board with us because we believe that she connects with GenZ better than most! She is smart, fun and extremely sincere, all of which are qualities that we admire. We are looking forward to a long association with her.”

January 16, 2024
NueGo partners with ‘Main Atal Hoon’ film starring Pankaj Tripathi

Mumbai: GreenCell Mobility’s electric bus service, NueGo is to announce a groundbreaking collaboration with the much-awaited film “Main Atal Hoon”, starring actor Pankaj Tripathi. This partnership highlights NueGo’s dedication to expanding its reach and connecting with audiences through innovative and engaging narratives.

As a celebration of this partnership, NueGo is delighted to offer a special promotion: a flat 10 per cent discount on all travel routes. By simply using the promo code “ATAL” on the NueGo website, travellers can avail of this discount, making their journeys more accessible and eco-friendly. This exclusive offer, valid from 10 January 2024 to 18 February 2024, invites fans of the film and those looking to travel to enjoy sustainable travel with NueGo. Produced by Vinod Bhanushali’s Bhanushali Studios Ltd and Legend Studios, the biographical drama is directed by National Awardee director Ravi Jadhav and written by Rishi Virmani and Ravi Jadhav.

GreenCell Mobility CEO & MD Devendra Chawla expressed his enthusiasm about the partnership, stating, “Aligning with ‘Main Atal Hoon’ and its talented cast, including Pankaj Tripathi, symbolizes a perfect union of entertainment with sustainable travel. This initiative aims to raise awareness about eco-friendly transportation among a broader audience, reflecting our commitment to clean and green travel solutions.”

NueGo is dedicated to providing an exceptional travel experience that parallels air travel, with amenities like mobile charging points, ample legroom, and comfortable reclining seats. Safety is a top priority for NueGo, evident in its comprehensive measures including CCTV surveillance, driver breath analyzers, driver monitoring systems, and strict speed limit adherence. NueGo buses undergo 25 rigorous safety checks, ensuring the highest standards of safety, particularly for women seeking secure travel options.

NueGo’s network is extensive, covering routes from Delhi to major cities like Chandigarh, Dehradun, Agra, Ludhiana, Jaipur, Shimla, and more, as well as connecting various cities like Indore to Bhopal, Bhopal to Sagar, Bhopal to Ujjain, Hyderabad to Vijayawada, Hyderabad to Guntur, Hyderabad to Eluru, Bangalore to Tirupati, Bangalore to Chennai, Bangalore to Pondicherry, Bangalore to Coimbatore, Chennai to Tirupati and Chennai to Pondicherry.

Booking a journey on any of these routes is easy and accessible through NueGo’s official website www.nuego.in or other digital platforms like the NueGo app, Redbus, Paytm, and Abhibus.

January 16, 2024
Mothercare launches Ed-a-Mamma’s exclusive maternity nursing collection

Mumbai: Mothercare India, a retailer of the global heritage baby clothing and essentials brand has announced its strategic alliance with Ed-a-Mamma, a sustainable kids and maternity wear brand.

Designed especially for Mothercare India, Ed-a-Mamma’s maternity and nursing wear collection will now be available at select Mothercare stores across India along with mothercare.in & edamamma.com.

The strategic association with Mothercare will enable Ed-a-Mamma to rapidly expand its offline presence, PAN India. The partnership will benefit customers by offering them a more immersive and interactive in-store shopping experience.

Speaking about the association, Alia Bhatt said, “We launched the Ed-a-Mamma Maternity and Nursing collection because I felt that my personal wardrobe lacked any ‘bump friendly clothes’. And ever since then, we have received so much love that we are now launching an all-new collection, for our mamma beans exclusively designed for Mothercare. Featuring breathable casuals and stylish loungewear, the clothing line includes lightweight, soft, and comfortable fabrics. These are clothes to live in – through your pregnancy and beyond, and I am so excited about bringing this to Mothercare customers.”

With an array of dresses, shirts, tops, and lounge sets made of sustainable fabrics including lyocell, linen, cotton dobby, and poplin, Ed-a-Mamma’s unique drop at Mothercare is perfect for a day in – and out. With Y plackets and front openings, the range is thoughtfully designed for everyday use through all stages of motherhood – pregnancy, post-delivery, and nursing. In line with the brand’s ethos, the collection is made using natural fiber-based biodegradable fabrics, safe AZO-free dyes, nickel-free trims, and plastic-free buttons.

Beginning January 2024, Ed-a-Mamma’s maternity & nursing wear, starting from Rs 1,299, will be available for purchase on mothercare.in and select Mothercare stores across India.

January 16, 2024
Foam Home India partners with Technogel

Mumbai: The sleep industry in India has awakened and how! Foam Home India, a leading premium mattress brand, announces an exclusive partnership with Technogel, the German pioneer of producing gel technology for sleep products such as pillows, mattresses, and other seating accessories. Bringing in cutting-edge sleep technology in India, this association is set to elevate the mattress industry by providing innovative sleep solutions. The collaboration with Technogel Germany marks a significant milestone in the company’s journey towards delivering unparalleled sleep experiences.

Technogel is a unique, plasticizer-free gel material that stands out for its ability to deform in three dimensions. It behaves like a liquid with the shape memory of a solid. The non-toxic, odourless, hypoallergenic material is skin compatible. Beyond that, Technogel moulds itself like water but offers the support of a solid material. It reacts in a unique way to your body, relieving pressure without restricting movement. Unlike foam, Gel gradually conforms in all directions to distribute your weight evenly from head to toe. It alleviates tension and maintains proper spinal alignment while permitting natural freedom of movement. The signature tower design promotes airflow which maintains a temperature that is comfortable for sleeping.

Foam Home India CEO Sabina Bhanpurawala expressed enthusiasm about the collaboration, stating, “ This esteemed partnership adds significant value to our brand and sets the standards for excellence in the mattress industry. We have always believed in designing scientifically genuine and advanced mattresses in India. The perfect construction along with the world’s most advanced material (Gel) helps us raise the bar even higher. This collaboration also ensures that our customers experience the benefits of advanced sleep technology in a simple, accessible manner.”

Foam Home India continues to prioritize the well-being of its customers by introducing Technogel’s innovative gel technology, setting a new standard for sleep quality in the Indian market.

January 15, 2024
TAM report: BFSI TV ad volume surge 34 per cent YoY in Jul-Sept’23

Mumbai: TAM AdEx India has released a quarterly advertising report on the BFSI sector for Jul-Sept’23.

TV:

Ad volumes in the BFSI sector witnessed de-growth during both periods; Apr-Jun’23 and Jul-Sept’23 of 43 per cent and 19 per cent respectively compared to Jan-Mar’23. Whereas, when comparing ad volumes of Jul-Sept’23 with Jul-Sept’22, it increased by 34 per cent.

Mortgage loans, life insurance, corporate-financial institute and banking services & products retained their first, second, third and fourth positions in Jul-Sept’23 compared to Apr-Jun’23. The top 10 categories collectively added 88 per cent share of ad volumes on TV for the BFSI sector. Anywhere Banking was the only new entrant in the top 10 category list and secured ninth position with a three per cent share of ad volumes in Jul-Sept’23 over Apr-Jun’23.

Compared to Apr-Jun’23, IIFL Finance retained its first position with 10 per cent share of ad volumes on TV for BFSI Sector during Jul-Sept’23. National Payments Corporation of India and Manappuram Finance were new entrants in the top 10 advertisers list during Jul-Sept’23 over Apr-Jun’23. Also, there were four exclusive advertisers present in Jul-Sept’23 compared to Apr-Jun’23 for the BFSI sector. Together, the top 10 advertisers added 61 per cent share of ad volumes on TV advertising for BFSI sector during Jul-Sept’23.

IIFL Finance Gold Loan retained its first position with a nine per cent share of ad volumes in Jul-Sept’23 over Apr-Jun’23 for BFSI sector. Manappuram OGL (Online Gold Loan) and Kotak Mahindra Activmoney Savings Account were the only new entrants present in the top 10 brand list of Jul-Sept’23 over Apr-Jun’23. Also, there were four exclusive brands present in the top 10 brand list during Jul-Sept’23 compared to Apr-Jun’23.

The top two TV channel genres accounted for 77 per cent of ad volumes share for the BFSI sector during Jul-Sept’23. The news channel genre was most preferred by BFSI players in Jul-Sept’23.

News bulletin was the most preferred program genre to promote brands in BFSI sector on Television. The top two program genres i.e. News Bulletin and feature films together added 60 per cent of the sector’s ad volumes.

Prime time garnered highest advertising on TV followed by afternoon and morning time bands. In terms of ad volumes, the prime time, afternoon, and morning time bands collectively accounted for 74 per cent share.

Advertisers of the BFSI sector preferred 20 – 40 sec ad size on TV during Jul-Sept’23. 20-40 seconds and <20 seconds ads together covered 88 per cent share of ad volumes on TV for the BFSI sector.

Print:

BFSI Sector ad space witnessed growth of eight per cent during Jul-Sept’23 compared to Jan-Mar’23. Whereas, Apr-Jun’23 observed de-growth of 29 per cent compared to Jan-Mar’23. Also, ad space in Jul-Sept’23 was increased by 44 per cent over Jul-Sept’22.

During Jul-Sept’23, the public issues category retained its first position with 51 per cent share of ad space compared to Apr-Jun’23. Banking services & products ascended to second position with 13 per cent share of ad space compared to its fifth position in Apr-Jun’23. Also, Life insurance and mutual funds retained their third and fourth positions in Jul-Sept’23 compared to Apr-Jun’23. Credit cards and securities/sharebroking organisation were the only new entrants in the top 10 category list during Jul-Sept’23 over Apr-Jun’23. The top 10 categories together accounted for 90 per cent share of ad space in Jul-Sept’23.

On print advertising, Life Insurance Corporation of India retained its first position during Q’1, Q’2, and Q’3 of Y 2023. During Jul-Sept’23, there were four new entrants present in the top 10 advertiser list compared to Apr-Jun’23. Also, there were two exclusive advertisers present in the same list during Jul-Sept’23 over Apr-Jun’23. The top 10 advertisers together covered 30 per cent share of ad space in Jul-Sept’23. HDFC Bank ascended to second position in Jul-Sept’23 compared to its 1503 rank in Apr-Jun’23.

LIC ascended to first position in Jul-Sept’23 with four per cent share of ad space compared to its 815 rank in Apr-Jun’23. During Jul-Sept’23, there were four new entrants and four exclusive brands present in the top 10 brand list compared to Apr-Jun’23. Among the first three quarters, Jan-Mar’23 had the highest collective ad space share of 37 per cent of the top 10 brands.

The English language has the highest share of ad space, i.e., 57 per cent. Also, the top five publication languages together added 93 per cent share of the sector’s ad space. Business/finance/economy dominates ad space in general newspaper with 52 per cent.

South Zone was the leading territory with 33 per cent share of BFSI advertising in Print in Jul-Sept’23. New Delhi & Mumbai were the top cities in North Zone and West Zone respectively. Also, they were the top two cities in PAN India during Jul-Sept’23.

Radio:

Index ad volume of the BFSI sector witnessed de-growth of 67 per cent and 49 per cent during Apr-Jun’23 and Jul-Sept’23 respectively, compared to Jan-Mar’23. Also, Jul-Sept’23 observed a de-growth of 20 per cent in ad volumes compared to Jul-Sept’22.

Compared to Apr-Jun’23, the life insurance category retained its first position with 40 per cent share of ad volumes in Jul-Sept’23. Banking services & products ascended to second position in Jul-Sept’23 compared to its third position in Apr-Jun’23. Together, the top 10 categories added 89 per cent share of ad volumes in Jul-Sept’23 for the BFSI sector. Multiple loans and automobile general insurance were the only new entrants in the top 10 category list during Jul-Sept’23 over Apr-Jun’23.

Life Insurance Corporation of India retained its first position with 40 per cent share of ad volumes in Jul-Sept’23 compared to Apr-Jun’23. During Jul-Sept’23, Bank of Baroda was a new entrant in the top 10 advertiser list and secured the third position compared to its 16th position in Apr-Jun’23.

Also, there were three exclusive advertisers present in the top 10 advertiser list during Jul-Sept’23 compared to Apr-Jun’23. The top 10 advertisers together contributed 85 per cent share of ad volumes in Jul-Sept’23.

During Jul-Sept’23, LIC Dhan Vriddhi was a new entrant in the top 10 brand list and secured first position with an 18 per cent share of ad volumes, compared to its 11th position in Apr-Jun’23. Also, there were six exclusive brands present in the top 10 brand list during Jul-Sept’23 over Apr-Jun’23. Out of the top 10 brands present in Jul-Sept’23, five of them belonged to Life Insurance Corporation of India.

Compared to Apr-Jun’23, Maharashtra retained its first position on radio advertising with 20 per cent share of ad volumes in Jul-Sept’23. Together, the top five states accounted for 65 per cent share of ad volumes in Jul-Sept’23.

Advertising for BFSI was preferred in the evening closely followed by the morning time-band on radio. 90 per cent share of the BFSI ad volumes were in evening and morning time-bands in Jul-Sept’23.

Digital:

On Digital medium, ad impressions observed surge of seven per cent during Apr-Jun’23 compared to Jan-Mar’23. Whereas, Jul-Sept’23 observed de-growth in ad impressions of 14 per cent over Jan-Mar’23. Ad impressions during Jul-Sept’23 witnessed a growth of 23 per cent in the BFSI sector compared to Jul-Sept’22.

During Jul-Sept’23, mutual funds and securities/sharebroking organisation retained their first and second positions with 24 per cent and 19 per cent share of ad impressions compared to Apr-Jun’23. Personal/professional loans was the only new entrant in the top 10 category list during Jul-Sept’23 compared to Apr-Jun’23. Also, the top 10 categories together added 94 per cent share of ad impressions in Jul-Sept’23.

In Jul-Sept’23, Nippon Life India Asset Management was a new entrant in the top 10 advertiser list and secured first position with 11 per cent share of ad impressions compared to its 17th position in Apr-Jun’23. There were a total of five new entrants in the top 10 advertiser list during Jul-Sept’23 compared to Apr-Jun’23. The top 10 advertisers together added 43 per cent share of ad impressions in Jul-Sept’23.

During Jul-Sept’23, Nippon India Mutual Fund was a new entrant in the top 10 brand list and secured first position compared to its 21st position in Apr-Jun’23. In Jul-Sept’23, there were total of five new entrants of brands in the top 10 brand list compared to Apr-Jun’23. UPI Chalega was an exclusive brand present in Jul-Sept’23 over Apr-Jun’23.

Programmatic was the leading transaction method for digital advertising of the BFSI sector in Jul-Sept’23 with 73 per cent of the share. Programmatic and programmatic/ad network transaction methods together captured 86 per cent share of BFSI ad impressions on digital.

January 15, 2024
TCPL to fund combined acquisitions by cash reserve & bridge financing

Mumbai: Tata Consumers Products Limited (TCPL) would fund its acquisitions of Capital Foods Limited and Organic India Limited having a combined enterprise value of Rs 7000 crores. Through internal cash reserve and bridge financing, MD CEO Sunil Dsouza said on Sunday. ‘Both acquisitions operate in areas which offer’ far attractive ‘ and business is growing at a healthy pace,’ he said.

Besides, TCPL will continue to strengthen its portfolio in the food and beverage segment organically to fill the gaps but also scout for inorganic growth opportunities if someone offers a better brand, technology, and team, he added.

Last Friday TCPL announced the complete acquisition of Capital Foods which owns brands like Ching’s Secret and Smith & Jones at an enterprise valuation of Rs 5100 crore and Fab India backed organic India, which operates in the health and wellness category at an enterprise value of Rs 1900 crore.

TCPL board is scheduled to meet on 19 January to consider the proposal for fundraising by debt issues in the form of commercial papers/debentures and equity issues.

January 15, 2024
Gargi by PNGS crosses five billion rupees market cap in 13 months

Mumbai: Gargi by P N Gadgil & Sons (PNGS) has experienced remarkable growth since its listing on the stock exchange. The company has set new standards for the fashion jewellery industry in India through its high-quality designer pieces, which are both affordable and unique. In a short span of time, it has received an incredible response from customers and investors alike, delivering over 1700 per cent returns in the last 13 months.

The love of Indian consumers for jewellery is almost unparalleled globally. However, when it comes to affordable everyday wear jewellery, there are very few options to choose from. Typically, fashion jewellery manufacturers operate in the unorganized sector, with designs and product quality remaining low and unremarkable.

This is where a significant market gap was noticed for high-quality, affordable designer jewellery suitable for daily wear. Gargi by PNGS was established with a mission to fill this gap, offering an extensive range of designer jewellery made of brass, sterling silver, gold, and even diamonds, with prices starting under Rs 1,000 (Gargi’s gold and diamond jewellery offerings are priced in the range of Rs 5,000-50,000).

Speaking about the brand’s success and market reception, Gargi by PNGS co-founder Aditya Modak said, “Right from the outset, our vision was to build a customer-centric brand that could bring about much-needed changes in the fashion jewellery market in India. We have a rich legacy from our parent brand that has been around for almost 200 years, and our products have instantly resonated with the target audience due to the excellent quality and designs, making the wearer proud of their choices. To formalize our commitment to the segment, we listed on the stock exchange in December 2022 at an IPO of 30 rupees, and our share prices have constantly risen since then. On December 20th, 2023, our market cap was Rs 406 Cr at a share price of 422. Within 15 days, PNGS GARGI FASHION JEWELLERY LTD traded at Rs 534, giving the company an Rs 515 Crore Market Cap. This reflects the great trust that Gargi has generated in the market as a long-term sustainable brand, and we remain committed to continuously delivering value to our customers and shareholders alike.”

Named after the ancient Indian female scholar from the Ramayana era, Gargi is also one of the names of Goddess Durga. Drawing from both, Gargi has created masterpieces that create an aura of the wearer being beautiful, honest, stylish, fearless, and scholarly. Based on the iconic P N Gadgil & Sons brand, an entity with over rupees Rs 10,000 crore in annual turnover, Gargi has maintained similar operational excellence, customer understanding, and quality. The brand has many interesting line-ups and expansions planned for the financial year 2024-25.

January 15, 2024
Tata Consumer Products to acquire Organic India

Mumbai: Tata Consumer Products has announced that it has signed definitive agreements to acquire up to 100 per cent of the issued equity share capital of Organic India, one of the strongest ‘better for you’ organic brands spanning food & beverages and herbal & traditional supplements. This move is consistent with Tata Consumer’s strategic intent to expand its product portfolio and its target addressable market in fast-growing/high-margin categories. This acquisition will create a Health & Wellness platform for Tata Consumer Products.

Organic India is a 25-plus years established brand with a geographical footprint covering over 48 countries, substantially from India and the USA. Its product portfolio spans premium and high-growth categories focused on sustainable living – herbal supplements, tea & infusions and organic packaged foods. Organic India has strong, long-standing relationships with 12,000 plus farmers and unparalleled end-to-end organic certifications across the supply chain. It pioneered commercial cultivation of tulsi and introduced high-value medicinal crops for farming in India. It has a portfolio of over 100 products in the Health & Wellness space.

The total addressable market for the categories that Organic India is present in is Rs 7,000 crores in India and Rs 75,000 crores in international markets where Tata Consumer has a strong presence. This acquisition will provide significant synergy benefits in distribution, logistics and overheads apart from driving portfolio premiumisation and unlocking additional channels and new markets. Structural growth drivers for this portfolio include increasing demand for health & wellness products, growing consumer awareness around wellness and changing consumer preferences.

Tata Consumer Products MD & CEO Sunil D’Souza said, “We are excited about bringing Organic India into Tata Consumer Products. This transaction aligns well with Tata Consumer’s overall strategic objectives and presents exciting market opportunities in the rapidly growing Health & Wellness segment. In addition, Organic India has built very strong relationships with farmers to create a robust organic supply chain with a trusted brand and a loyal consumer base. Organic India’s differentiated products and robust supply chain together with Tata Consumer’s distribution strength across channels in India and specific geographies globally makes us confident of accelerating momentum in the business while improving our margin profile.”

Fabindia MD William Bissell said, “Tata is India’s most venerated and dynamic brand. For over a hundred and fifty years, it has stood as the visionary exemplar of Indian values: fairness, preservation of civilizational traditions, harmony with the natural world, and social uplift for all. That is why we are immensely excited that they will be guiding Organic India through its next chapter and stewarding the vital mission for which Organic India stands.

We at Fabindia echo Jamsetji Tata’s vision that ‘The community is not just another stakeholder in business but is in fact the very purpose of its existence.’ Organic India works with a community of tens of thousands of farmers who work only with socially and ecologically sustainable methods. We are confident that Organic India will continue to thrive with the Tatas’ leadership.”

Kotak Investment Banking, Trilegal and Sidley Austin have been TCPL’s exclusive financial and legal advisors for this transaction respectively.

January 13, 2024