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Category: Brands

  • Tenali Double Horse Group gets Sattvik Certification

    Tenali Double Horse Group gets Sattvik Certification

    Mumbai: Sattvik Certifications, the premier certification body for vegetarian, vegan, and Jain food & lifestyle, has awarded its Sattvik Vegetarian Certificate to a renowned wholesaler of pulses, dals, and instant meals “Tenali Double Horse Group” with a vision to bring excellence and trust to every household in India. Guided by a commitment to quality and customer satisfaction, Tenali Double Horse Group has since become a trusted name that resonates with millions. Sattvik Vegetarian Certification demonstrates Tenali Double Horse Group’s unwavering dedication to processing the best pure vegetarian products possible, which are in perfect harmony with the vegetarian principles and standard maintained by the Sattvik Council of India.

    Sattvik Certifications thoroughly inspected the Tenali Double Horse Group factory, ensuring that they adhere to all the rules and regulations of the council. The certification aims to empower the manufacturer’s and boost its reputation among the national and international vegetarian community. This also enhances the manufacturers’ commitment to offering vegetarian options that satisfy the standards and dietary requirements of the public.

    PNV Krishna Prasad general manager Tenali Double Horse expressed his excitement saying, “Receiving the Sattvik Vegetarian Certificate from the prestigious Sattvik Council of India is a moment of pride for Tenali Double Horse. We have always prioritised the production of pure vegetarian products in order to meet the diverse needs of our customers. This certification not only demonstrates our dedication to maintain the high food quality, but it also strengthens our relationship with our consumers and Nurturing Growth, Collaboration, and Fulfilment”.

    As Tenali Double Horse proudly displays the vegetarian certification, it solidifies its position as a trusted supplier of high-quality vegetarian products. The company remains committed to working in harmony with the Sattvik Certifications to further promote and uphold the values of vegetarianism in the food industry.

    Tenali Double Horse Group was praised for its unwavering commitment to vegetarian principles by Sattvik Certifications and Secretary General of the Sattvik Council of India founder Abhishek Biswas. “We are delighted to certify the Tenali Double Horse manufacturing units as vegetarian,” he stated. “With this certification, the company has demonstrated that it complies with our strict vegetarian standards, allowing customers to make knowledgeable decisions regarding the purity of the food they eat. We are eager to work with Tenali Double Horse Group in the future to advance vegetarianism and safe food supply chain practices.”

    Sattvik Certifications aims to promote a culture of transparency in the food & lifestyle industry. They ensure that manufacturers pledge to provide vegetarian, vegan, and Jain food. This mission is consistent with Tenali Double Horse Group dedication to wellness and their customer’s dietary preferences. Sattvik Certifications invites guests to savour the vegetarian delights offered by the manufacturer.

     

  • Trinity Entertainment partners with Dabang Delhi for Pro Kabaddi League

    Trinity Entertainment partners with Dabang Delhi for Pro Kabaddi League

    Mumbai: Trinity Entertainment and strategic consultants has joined hands with Dabang Delhi Kabaddi Club as the official marketing partner for the glorious tenth edition of the Pro Kabaddi League (PKL). As part of this partnership, Trinity will spearhead a comprehensive marketing strategy, encompassing on-ground activations and an ambitious ATL campaign. Their meticulously crafted media plan is set to dominate Delhi’s landscape, starting from the Republic Day weekend, ensuring maximum visibility and engagement.

    Trinity Entertainment’s creative director and managing director Fahad Chowdhary said, “We are thrilled to join forces with Dabang Delhi Kabaddi Club for the marquee 10th edition of Pro Kabaddi League. Our goal is to enhance the fan experience, promote the team’s achievements, and contribute to the overall success of PKL. Together, we aim to create lasting memories for fans and position Dabang Delhi as a force to be reckoned with in the world of Kabaddi.”

    The Spokesperson of Do it Sports CEO DDKC M. Durganath Wagle said, “We are elated to onboard Trinity as our strategic partner. We are confident that proven track record in delivering exceptional marketing strategies will help us achieve our targets. We believe this partnership will take us a step forward in the tenth edition of Pro Kabaddi League, enabling us to reach a larger audience, ensuring maximum visibility and engagement.”

    Trinity’s approach extends beyond traditional strategies, with a focus on day-to-day content creation and campaigns uniquely tailored around the franchise’s table position. This innovative tactic aims to bridge the gap between Dabang Delhi’s athletes and their dedicated fan base, creating an immersive and interactive experience.

    Notably, Pro Kabaddi League stands as the second-most followed league in India after the IPL, with live broadcasts on premier channels like Star Sports, Hotstar, and other Disney Star TV networks. Trinity’s involvement is poised to elevate the league’s reach and impact. Dabang Delhi Kabaddi Club, boasting one championship title and a consistent top-performing record in the league, brings a rich history and competitive spirit to the partnership. Trinity is enthusiastic about contributing to the team’s success both on and off the mat.

     

  • NuNectar Super Vita: Combatting hidden hunger in kids

    NuNectar Super Vita: Combatting hidden hunger in kids

    Mumbai: NuNectar Super Vita is a micronutrient-packed health drink designed for kids. Rigorously tested by an NABL-accredited lab, Super Vita addresses the issue of hidden hunger, a micronutrient deficiency in children highlighted by several research studies over time.

    NuNectar Super Vita stands out as a game-changer, boasting 40 essential nutrients crucial for kids’ growth. Unlike many alternatives, it goes beyond the ordinary by eliminating refined sugar, opting instead for natural jaggery, making it a must-have for children aged 4 and above. This delicious health drink not only nourishes but also delights young taste buds with its delicious Swiss Chocolate flavour.

    The secret behind Super Vita’s success lies in its three super grains – wheat, barley, and bajra – providing an extra boost of goodness. This health drink is launched at a crucial time, as reports in the public domain highlight that kids in India are at risk of deficiency in vital micronutrients like Vitamins (A, D, E, B), Iron and Zinc. Super Vita aims to combat this ‘hidden hunger’ in kids by delivering significant amounts of essential nutrients.

    Formulated to bridge nutritional gaps, Super Vita supports up to 100 per cent of daily vitamin C, 80 per cent of daily calcium and up to 50 per cent of daily iron requirement for kids.

    NuNectar Foods is on a mission to redefine nutrition and taste in everyday foods. The founder of NuNectar states, “Regrettably, a majority of popular branded foods available today are laden with unhealthy ingredients, especially concerning children’s growth. In a scenario where diabetes and obesity are on the rise in India, the importance of healthy eating cannot be overstated.”

    Super Vita is more than just a health drink; it’s a powerful source of 40 essential nutrients fueling muscle and bone growth, bolstering immunity, and supporting brain function and physical energy. With a no-junk approach, Super Vita champions a commitment to health, free from preservatives or artificial colours.

    For parents seeking a wholesome choice for their children, NuNectar’s Super Vita emerges as the go-to health drink for a vibrant and nourished lifestyle.

    To know more about the health benefits provided by this power-packed health drink, visit https://nunectar.in/

  • TAM report: SBS Biotech was the leading advertiser during Q’1, Q’2 and Q’3 of 2023

    TAM report: SBS Biotech was the leading advertiser during Q’1, Q’2 and Q’3 of 2023

    Mumbai: TAM AdEx India has released a quarterly advertising report on FMCG sector for Jul-Sept’23.

    TV:

    Ad volumes on television for the FMCG sector witnessed growth in Apr-Jun’23 and Jul-Sept’23 by four per cent and three per cent over Jan-Mar’23. Also, Jul-Sept’23 observed growth of two per cent in ad volumes over Jul-Sept’22 for the FMCG sector.

    May’23 had the highest share of ad volumes of 12 per cent for the FMCG sector. Whereas, Feb’23 had the lowest share of ad volumes on television advertising for the FMCG sector.

    Toilet Soaps, Toilet/Floor Cleaners and Washing Powders/Liquids retained their first, second and third positions respectively in Jul-Sept’23 compared to Apr-Jun’23. Tea and Mosquito Repellents were the only new entrants in the top 10 category list during Jul-Sept’23 over Apr-Jun’23. The top 10 categories collectively added 47 per cent share of ad volumes on TV for the FMCG sector.

    Hindustan Unilever and Reckitt Benckiser (India) retained their first and second positions throughout first, second and third quarters of year 2023.

    Together, the top 10 advertisers covered 71 per cent share of ad volumes on TV advertising for the FMCG sector. The top seven advertisers present in all the quarters of the year 2023 i.e. Jan-Sep. Britannia Industries and Nestle India entered the top 10 advertisers list and secured ninth and tenth positions compared to their 12th and 11th positions in Apr-Jun’23.

    The top 10 brands collectively added the highest share of ad volumes of 17 per cent in Apr-Jun’23. Out of the top 10 brands present in Jul-Sept’23, five of them belonged to Reckitt Benckiser (India), four belonged to Hindustan Unilever and one belonged to Wipro. Dettol Toilet Soaps ascended to first position in Jul-Sept’23 compared to its fourth position in Apr-Jun’23. Santoor Sandal and Turmeric, Lifebuoy Toilet Soap and Surf Excel Easy Wash were the new entrants in the top 10 brand list in Jul-Sept’23 over Apr-Jun’23.

    GEC channel genre was majorly preferred by the FMCG sector advertisers in Jul-Sept’23 with 37 per cent share of ad volumes. The top two channel genres i.e. GEC and Movies together accounted 63 per cent of the ad volumes’ share for the FMCG sector during Jul-Sept’23.

    Feature films is the most commonly used genre for promoting FMCG brands on television with 28 per cent share. The top two program genres i.e. feature films and drama soap together added 43 per cent share of ad volumes on TV.

    Prime time had the highest advertising share on TV followed by afternoon and morning time-bands. Prime time, afternoon & morning time bands together accounted for 72 per cent share of ad volumes.

    Advertisers of the FMCG sector majorly preferred 20 – 40 secs ad size on TV with 70 per cent share of ad volumes followed by <20 secs ads.

    Print:

    Ad space in print medium for FMCG sector witnessed growth of six per cent and 12 per cent during both the quarters Apr-Jun’23 and Jul-Sept’23 respectively. Also, Jul-Sept’23 observed growth of seven per cent in ad space for FMCG sector compared to Jul-Sept’22.

    The highest share of ad space on print medium was observed in Aug’23 with 13 per cent and the lowest share of ad space was in Feb’23 with nine per cent for FMCG sector.

    During Jul-Sept’23, the range of OTC products ascended to first position with nine per cent share of ad space compared to its third position in Apr-Jun’23. Tooth pastes and range of food products were the new entrants in the top 10 category list during Jul-Sept’23 over Apr-Jun’23. The top categories together contributed 47 per cent share of ad space in Jul-Sept’23.

    SBS Biotech was the leading advertiser during Q’1, Q’2 and Q’3 of Y 2023. It had 14 per cent share of ad space during Jul-Sept’23. The top 10 advertisers together added 41 per cent share of ad space in Jul-Sept’23. Divya Pharmacy was an exclusive advertiser that entered the top 10 advertiser list and secured third position compared to AprJun’23. Hindustan Unilever, Dabur India, and K P Pan Foods were the new entrants in the top 10 advertisers list in Jul-Sept’23 over Apr-Jun’23.

    The top 10 brands in Jul-Sept’23 together added the highest share of ad space of 20 per cent. Patanjali Divya OTC products was an exclusive brand that entered the top 10 list and secured first position in Jul-Sept’23 over Apr-Jun’23. Dr Ortho Oil descended to the second position in Jul-Sept’23 compared to its first position in Apr-Jun’23. Patanjali range of products, Patanjali Dant Kanti and Pushp Tikha Tadka Mirch Powder were the entrants in the top 10 brand list in Jul-Sept’23 over Apr-Jun’23. Out of the top 10 brands present in Jul-Sept’23, four of them belonged to SBS Biotech and two belonged to Patanjali Ayurved.

    In the period of Jul-Sept’23, Publication with the Hindi language dominated by securing a 51 per cent share of advertising space. The top five publication languages together accounted for 85 per cent share of ad space.

    North Zone was the leading territory for advertising with 36 per cent share of ad space during Jul-Sept’23 for the FMCG sector. Mumbai & Kolkata were the top two cities in Pan India during Jul-Sept’23.

    Sales promotion for ‘FMCG’ sector accounted for 18 per cent share of ad space in the print medium. Among sales promotions, volume promotion occupied 39 per cent share of the pie followed by discount promotion with 22 per cent share in Jul-Sept’23.

    Radio:

    The FMCG sector observed growth in ad volumes on Radio Medium by 12 per cent and 19 per cent during Apr-Jun’23 and Jul-Sept’23 respectively. Compared to Jul-Sept’22, ad volumes of the FMCG sector observed growth of 48 per cent in Jul-Sept’23.

    May’23 and Aug’23 had the highest share of ad volumes of 13 per cent on radio medium for the FMCG sector. Whereas, Jan’23 & Feb’23 had the lowest share of ad volumes of nine per cent.

    In Jul-Sept’23, Pan Masala category retained its first position with 14 per cent share of ad volumes compared to Apr-Jun’23. Range of Hair Car was a new category that entered the top 10 category list and secured seventh position in Jul-Sept’23 over AprJun’23. The top 10 categories together added 59 per cent share of ad volumes during Jul-Sept’23. Edible oil and rubs and balms were the new entrants in the top 10 category list in Jul-Sept’23 over Apr-Jun’23.

    Vishnu Packaging secured first position in the first three quarters of Y 2023. Together, the top 10 advertisers added 46 per cent share of ad volumes in Jul-Sept’23. Compared to Apr-Jun’23, Vishnu Packaging and SBS Biotech retained their first and second positions with 11 per cent and 8 per cent share of ad volumes in Jul-Sept’23. DN Global Marketing and Lakshmi Snacks were exclusive brands that entered the top 10 advertiser list in Jul-Sept’23 over AprJun’23.

    Vimal Pan Masala was consistent in securing the first position during the first three quarters of the year 2023. Jan-Mar’23 had the highest collective ad volume share of the top 10 brands with 35 per cent for FMCG category. There were four exclusive advertisers present in Jul-Sept’23 compared to Apr-Jun’23. Glaxo Smithkline entered the top 10 list in Jul-Sept’23 and secured third position, compared to its 34th position in Apr-Jun’23.

    Gujarat was the leading state with 24 per cent share of ad volumes on Radio for the FMCG sector. The top three states occupied 56 per cent share of ad volumes for the FMCG sector.

    Advertising for FMCG was preferred in the evening followed by morning time-band on the radio. Together, evening and morning time bands added 70 per cent share of ad volumes on radio advertising for FMCG sector.

    Digital:

    Ad impressions on Digital medium for the FMCG sector witnessed growth of 29 per cent during Apr-Jun’23 compared to Jan-Mar’23. Whereas, Jul-Sept’23 observed a de-growth of six per cent over Jan-Mar’23. Also, ad impressions decreased by 29 per cent in Jul-Sept’23 compared to Jul-Sept’22.

    In digital medium, Apr’23 & Jun’23 both had the highest monthly ad impressions of 14 per cent, whereas Feb’23 and Jul’23 had the lowest share of ad impressions i.e. nine per cent.

    Corporate-pharma/healthcare ascended to first position with 11 per cent share of ad impressions compared to its second position in Apr-Jun’23. Out of the top 10 categories, five of them were new entrants in Jul-Sept’23 compared to Apr-Jun’23. The top 10 categories together added 45 per cent share of ad volumes during Jul-Sept’23.

    Hindustan Unilever ascended to first position in Jul-Sept’23 with seven per cent share of ad impressions compared to its third position in Apr-Jun’23. Out of the top 10 advertisers present in Jul-Sept’23, four of them were new entrants compared to Apr-Jun’23. The top 10 advertisers together accounted for 48 per cent share of ad volumes on radio in Jul-Sept’23 for the FMCG sector.

    Hear.Com retained its first position in Jul-Sept’23 compared to Apr-Jun’23.

    The top 10 brands of Jan-Mar’23 and Jul-Sept’23 had the maximum share of ad impressions i.e. 28 per cent. Fortune Xpert Total Balance and Britannia Nutri Choice Seeds were exclusive brands present in Jul-Sept’23. Out of the top 10 brands present in Jul-Sept’23, seven of them were new entrants compared to Apr-Jun’23.

    Programmatic (86 per cent) was the top transaction method for digital FMCG advertising based on impressions during Jul-Sept’23. Programmatic and ad network transaction methods together captured 94 per cent share of FMCG ad impressions on digital.

  • BSH Home Appliances unveils revitalised Siemens brand.

    BSH Home Appliances unveils revitalised Siemens brand.

    Mumbai: BSH Home Appliances announce the strategic rebranding of Siemens Home Appliances heralding a new era of innovation and advancement in the premium home appliances segment. The refreshed Siemens brand identity was unveiled in Bengaluru, representing a significant milestone in reshaping the future of high-end home appliances in the Indian market.

    The futuristic products by the brand have been a consumer favourite across the globe since its inception for its built-in range and capabilities. The brand’s commitment to innovation, quality, and sustainability aligns well with the discerning preferences of Indian consumers who are increasingly seeking technologically advanced and aesthetically pleasing home appliances.

    BSH recognises the evolving landscape of the home appliances industry driven by a heightened focus on energy efficiency, intuitive features, AI integration, smart connectivity, and superior performance. As affluence grows in India, consumer preferences have shifted towards premium appliances, aligning with higher disposable incomes and exposure to global products. BSH strategically positions the Siemens brand as a leader in meaningful innovation, leveraging its renowned commitment to cutting-edge technology, quality, and sustainability.

    Siemens, a pioneer in shaping the global home appliances landscape, is set to enhance visibility in built-in kitchen solutions, drawing on its global leadership, iconic design, and legacy of setting benchmarks for performance and reliability.

    The reshaping of the iconic and the most loved premium brand, Siemens was consciously designed following BSH’s commitment to consumer centricity. It tackles highly relevant societal topics based on a new perception of ‘Progress.’  As the brand that empowers Progress Seekers, Siemens Appliances sets itself apart by expressing intelligence and progressiveness through its products and services. The focus is on making technology approachable and joyful, revolutionizing the home with distinctive, modern, and sophisticated designs that captivate consumers.

    Expressing his delightful BSH Home Appliances India managing director & CEO Saif Khan said, “With the new brand identity, Siemens Home Appliances aims to create holistic premium experiences for our customers powered by meaningful innovations and smart technologies that go beyond appliances and transform homes.  Siemens is poised to shape the future of living for Indian consumers, drawing on a legacy of excellence since its inception.  

    Siemens, Appliances is not just introducing products; we are paving the way for a visionary and technologically advanced era in the homes of tomorrow.” He added.

    Re-shaped brand design for a more dynamic and modern brand appearance.

    The new visual identity system adopts a more dynamic and sleek modern brand appearance, embracing progress and embodying a future-oriented approach that aligns with the expectations of high-end Siemens consumers.

    The design features a vibrant color palette with deep blue, pure white, and the iconic Siemens petrol. Utilizing the power of typography and imagery the design now reflects the brand’s embrace of progress and future thinking, offering consumers a transformed visual world, which is urban, sleek, active and real, featuring unique, remarkable personalities.

    Consumers can experience the refreshed design at retail touchpoints and experience centers in India. With a brand purpose centered on “empowering ambitions,” Siemens Home Appliances aims to redefine the home appliance landscape. The brand is committed to offering intelligent solutions that not only meet consumer needs but also delight and inspire. The reinvigorated Siemens brand is set to make a lasting impact on the premium home appliance market in India.

    BSH Home Appliances recently launched the game-changing iQ700 range of built-in ovens under the Siemens brand in India which defines the future of cooking. For the first time in the industry, the oven comes with an integrated camera that allows to select the browning level as per taste and preference. The Home Connect feature makes life simpler for users with a range of innovative features integrated into the oven.

    Made for smart Indian households, consumers can control the oven programs easily through voice control, smartphone, tablet, or touch display via the Home Connect App.  The oven’s menu comes with a high-resolution TFT-Touch display. An industry first, with the largest oven display, the high-contrast color screen offers you easy-to-use navigation.

  • Conan Gray becomes Onitsuka Tiger’s brand ambassador

    Conan Gray becomes Onitsuka Tiger’s brand ambassador

    Mumbai: Japanese fashion brand Onitsuka Tiger continues to present a contemporary collection that combines fashion with sports, and heritage with innovation.

    Singer-songwriter Conan Gray has been named Onitsuka Tiger’s brand ambassador. The brand will collaborate on various activities, including the first appearance in Onitsuka Tiger Magazine, which will be released on  17 January.

    Conan Gray has gained a lot of support from younger generations for expressing his unique ideas and style most truly and is an icon of Generation Z who presents new values through music and fashion. He is an artist who embodies the vision of Kihachiro Onitsuka, the founder of Onitsuka Tiger, to “empower youth and give them hope for the future.” Onitsuka Tiger, which will celebrate its 75 anniversary in 2024, will incorporate his new ideas and styles to create a future for the brand.

    Conan Gray said “I’m thrilled to be the face of Onitsuka Tiger. These shoes are such an iconic piece of Japanese style, and being that I wore them throughout my own Japanese childhood, it feels fateful to be dancing in them in my adulthood.”

     

  • Aarize Group ropes in Tiger Shroff as brand ambassador

    Aarize Group ropes in Tiger Shroff as brand ambassador

    Mumbai: Aarize Group takes pride in introducing the popular and versatile actor Bollywood actor Tiger Shroff as their official brand ambassador, a move that blends Aarize’s innovation with Tiger’s dynamism, creating a potent force ready to propel the brand to unprecedented heights.

    With many blockbuster hits like War, Student of the Year 2, Heropanti, Baaghi, Tiger Shroff’s impeccable energy and acting prowess mirrors the crafted ethos of Aarize Group, making him the perfect envoy to embody the brand’s values. Aarize Group believes Tiger Shroff’s charisma and authenticity will strike a chord with the audience, fostering trust and a deeper connection with the brand. Also, his determination and vitality to consistently enhance and excel resonate seamlessly with the ethos of the Aarize brand.

    In his ambassadorial role, Tiger Shroff becomes the face of Aarize Group’s commitment to crafting realty and representing a discerning lifestyle. His influence will extend across diverse media platforms, events, and collaborations, reinforcing Aarize Group’s market presence.

    “We are thrilled to welcome Tiger Shroff to the Aarize family. His passion, energy, authenticity, and wide-reaching influence align perfectly with our brand values of Aarize which firmly believes in crafting ultra luxury realty in every segment. We believe that his involvement will further strengthen our connection with our audience and drive the continued success of Aarize Group,” said Aarize Group founder & MD Aman Sharma.

    Tiger Shroff expressed his excitement about the partnership, stating, “I am honored to be part of the Aarize Group family. Their commitment to the delivery in the real estate sector aligns seamlessly with my values, and I am eager to contribute to the brand’s growth and success.”

    This collaboration signifies Aarize Group’s dedication to innovation, excellence, and creating meaningful connections with its audience. The partnership with Tiger Shroff marks a significant chapter in Aarize Group’s journey, setting the stage for exciting developments and shared successes.

     

  • Kaveri’s AW’23 collection offers timeless linen staples for every wardrobe

    Kaveri’s AW’23 collection offers timeless linen staples for every wardrobe

    Mumbai : The famed Lakmé Fashion Week Designer and ebullient personality Kaveri Lalchand, introduces its latest Autumn-Winter ’23 collection: ‘The Romance of the Rose’. This innovative collection encapsulates the allure and beauty of the ubiquitous rose, crafting an exquisite tale through intricately designed linen garments.

    The collection emerges as an artistic spectacle, blending unparalleled techniques such as sculpted linen and watercolor on fabric. Each piece becomes a sartorial masterpiece, resonating with the timeless elegance of luxurious linen.

    Inspired by the poetic verses and the essence of love, ‘The Romance of the Rose’ transports wearers into an enchanting garden, where floral imprints pave the way for a delicate affair with timeless elegance. Crafted with finesse and imbued with a melange of innovative techniques, including embossed linen, needlepoint lace, wire craft, and watercolor translucent embroidery, this collection stands as a testament to Kaveri’s enduring love for the rose.

    The craftsmanship in this collection is nothing short of extraordinary. Handmade organza rosettes delicately adorn linen, lending a serene grace to the garments. The introduction of ‘Sculpted Linen’ elevates designs, adding layers of depth and intrigue, while needlepoint lace redefines timeless beauty.

    Kaveri’s use of wire craft, blending linen strings with opulent sheet metal, creates an intricate symphony of designs, further adorned with hand-cut vintage wild roses and watercolor translucent embroidery that mimic the fluidity of watercolors on fine linen.

    Speaking about the collection, a representative from Kaveri shared, “We’re enthralled to showcase ‘The Romance of the Rose’ – a collection that not only embodies feminine sensuality but is also sculpted to empower, inspire, and persevere. Each piece is a stylish testament inviting you to a poetic journey.”

    This collection celebrates artistry, craftsmanship, and the enduring beauty of the rose, offering wearers an opportunity to adorn themselves with a touch of timeless elegance and sophistication.

    For more information about Kaveri’s Autumn-Winter ’23 collection exquisite collection, visit: https://bykaveri.com/
     

  • Bulgari unveils limited edition B.zero1 Kada Bracelet for India

    Bulgari unveils limited edition B.zero1 Kada Bracelet for India

    Mumbai: Bulgari, the Roman jeweller known for its timeless designs, pays tribute to the Kada, the traditional Indian bangle, with the B.zero1 Kada Bracelet. This exclusive-to-India creation is crafted in dazzling yellow gold, and it is an enchanting ode to India’s long-standing cultural affinity with precious metals and stones. It also represents the “modern India”: a confluence of deeply rooted traditions and contemporary, global perspectives.

    Embracing the visionary codes of B.zero1, the creation expresses a concept of movement, circularity and light through a spiral design that evokes strength and determination.

    It has been uniquely conceived to be more voluminous than the conventional B.zero1 design, giving men the possibility to combine it with watches or other bracelets or to wear it as a            stand-alone statement piece. Its versatility extends to pairing effortlessly with both casual and formal attire, as well as traditional ensembles.

    Commenting on the occasion, Bulgari CEO Jean-Christophe Babin, said, “With this important launch we wish to honour the Kada, recognizing its eternal meaning deeply rooted in Indian culture. The B.zero1 Kada bracelet is a jewel that embodies contemporary design and tradition at the same time, maintaining the consistency of the past reinterpreted in a contemporary form and with the same spirit of India, of yesterday and today. It’s an honour to have Ayushmann Khurrana on our side as Bulgari’s India Friend of the Brand; a multifaceted talent whose dedication to his craft and his appreciation for India’s diverse culture make him the perfect embodiment of Bulgari’s vision.”

    Friend of the Brand, Ayushmann Khurrana, expressed his connection with the new creation and the deep intrinsic meaning hidden in it: the celebration of life’s authenticity. He addressed the way his creative expression helps him connect with infinite opportunities, paving the way for his aspirations and values. “Being a part of this incredible campaign that blends tradition with modernity has been truly inspiring. The B.zero1 Kada Bracelet is a symbol of boldness and individuality. It’s about embracing our roots while stepping into the future. I’m thrilled to be part of this project that celebrates the fusion of tradition and modernity.”

    The India-exclusive B.zero1 Kada Bracelet is available at Bulgari’s flagship boutiques at DLF Emporio, New Delhi, and Jio World Plaza, Mumbai. It can also be purchased online.

  • TCS surges with record-breaking $ 2 billion brand value growth

    TCS surges with record-breaking $ 2 billion brand value growth

    Mumbai: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) has been rated as the second most valuable IT services brand in the world in the 2024 Global 500 IT services ranking by Brand Finance. Steered by steady investments in AI readiness and a commitment to sustainability, TCS’ brand value has surged to $19.2 billion from $17.2 billion in 2023, a strong growth of 11.5 per cent YoY. The incremental $ two billion growth is the highest absolute growth posted among the world’s top 25 leading IT firms.

    TCS has made significant investments over the past decades to expand the global footprint of its brand. These include strengthening its presence at major industry and business forums, in digital channels and social media, boosting its leadership status in Industry analyst reports, its voice in thought leadership and a series of other actions.

    In a first such foray seen in the technology sector, TCS has built up the world’s largest sponsorship portfolio of 12 marathons and running platforms, which include iconic events such as the TCS New York City Marathon, the Tata Mumbai Marathon, the TCS Amsterdam Marathon, among others. Recently, it has further strengthened this portfolio, by adding the TCS London Marathon and the TCS Toronto Waterfront Marathon. Every year, over 600,000 runners participate in TCS-sponsored endurance running races in major cities across the world, and billions watch these events in broadcast across the world and through the mobile apps built by TCS.

    Artificial Intelligence: TCS’ AI strategy is built on strengthening capabilities across its value chains and helping customers realize its transformative potential. Over 150,000 employees have already been trained in basic GenAI competencies. To empower its employees in AI skillsets further, TCS launched an AI Experience Zone for its workforce. Leveraging its marathon platform, TCS partnered with champion marathoner Des Linden ahead of the TCS New York City Marathon to create a digital twin of her heart. This twin can offer a new method for health measurement and transform the training experience, thereby opening possibilities for real-time, personalized healthcare, by leveraging digital twins, machine learning and artificial intelligence.

    Sustainability: TCS has charted a clear path to attain Net Zero Emissions goals of reducing its absolute greenhouse gas emissions by 2030. Aligning its marketing efforts to this objective, TCS also collaborated with the Council for Responsible Sport, to build the ReScore app – a first-of-its-kind digital application that helps sports organizations worldwide to measure and certify their sustainability performance. The TCS Toronto Waterfront Marathon and the TCS London Marathon have already achieved Evergreen and Gold standards on this platform. TCS also supports the world’s first all-electric racing series, Formula E, through the Jaguar TCS Racing team. This partnership catalyzes electrification, advancing efforts towards reduced carbon emissions and fostering sustainable mobility.