ITV

Category: Brands

  • Technosport powers everyday champions with Dabang Delhi

    Technosport powers everyday champions with Dabang Delhi

    MUMBAI: From the kabaddi mat to the morning jog, Technosport is championing movement everywhere. The homegrown activewear brand has teamed up with Dabang Delhi K.C., the Pro Kabaddi League Season 12 franchise, to launch a dynamic campaign celebrating everyday athletes across India.

    Titled Made in India. Made for Champions., the film draws parallels between the high-intensity moves of professional kabaddi players and the small yet powerful movements of daily life, whether it’s a sunrise push-up, a sprint to catch the bus, or the final gym rep that beats yesterday’s record. Every lunge, dive, and sprint tells a story of perseverance, discipline, and champion energy that doesn’t stop off the mat.

    Technosport head of marketing Patralika Agrawal said, “Performance isn’t the privilege of a few. Our collaboration with Dabang Delhi brings to life the spirit that drives everyday champions across India. From arena to street, we empower every movement with innovation, comfort, and durability.”

    As official kit partner and powered by sponsor, Technosport outfits the team with performance wear featuring UPF50 plus sun protection, antibacterial finishes, moisture-wicking tech, and four-way stretch. Every stitch, jersey, and fabric innovation embodies the brand’s belief: greatness is forged in daily motion. 
     

  • Lotto puts its best foot forward with Happy Feet

    Lotto puts its best foot forward with Happy Feet

    MUMBAI: Lotto is letting its feet do the talking. Riding high on early success in India’s sportswear and athleisure scene, the brand has launched Happy Feet, a campaign celebrating the simple yet profound way our feet express energy, joy, and individuality.

    The film pairs modern, dynamic visuals with the iconic Kishore Kumar and R.D. Burman track Yeh jawani hai deewani, capturing everyday moments where every step tells a story. It’s a playful, youth-driven narrative that positions feet as the ultimate storytellers, and Lotto as the brand empowering them.

    Happy Feet also kicks off a wider community movement, inviting audiences to celebrate authenticity and personality in motion. With this campaign, Lotto reinforces its place in India’s growing sneaker culture, blending heritage with contemporary relevance.

    Agilitas, holding exclusive rights for Lotto in India, South Africa, and Australia, plans to expand the brand into sportswear, apparel, and accessories over the next year, signalling a shift in the market towards performance-driven yet personality-packed sportswear. 
     

  • Motorola powers up with moto g06 Power launch

    Motorola powers up with moto g06 Power launch

    MUMBAI: If endurance had a smartphone, it would be the moto g06 Power. Motorola has unveiled its latest entry-level powerhouse, packing a segment-leading 7000mAh battery that promises up to three days of continuous use, perfect for marathon calls, streaming sessions, or non-stop gaming.

    The device doesn’t just last long, it looks and plays the part. Boasting a massive 6.88” HD plus display with a 120Hz refresh rate, Water touch technology, and Dolby Atmos stereo speakers, the moto g06 Power delivers an immersive entertainment experience straight from your hand.

    Photography enthusiasts get a 50MP Quad pixel rear camera and an 8MP front shooter, capturing vivid, detailed shots in any lighting. Meanwhile, the Mediatek helio G81 extreme processor with up to 12GB RAM ensures smooth multitasking, while Android 15 and Moto’s UX features provide personalisation, security, and effortless usability.

    Wrapped in Pantone-curated vegan leather finishes: Tapestry, Laurel Oak, and India-exclusive Tendril, the phone combines style with durability, featuring IP64 water resistance and Corning Gorilla glass 3. Fast charging delivers up to seven hours of power in just 15 minutes, making downtime practically obsolete.

    Available from 11th October on Flipkart, Motorola.in, and leading stores across India for Rs 7,499, the moto g06 Power sets a new benchmark in the entry-level segment, proving big things come in sleek, long-lasting packages.

  • Gini & Jony dresses up online with Unicommerce boost

    Gini & Jony dresses up online with Unicommerce boost

    MUMBAI: When it comes to kids’ fashion, Gini & Jony is dressing for the digital age. The homegrown kidswear brand has partnered with e-commerce enabler Unicommerce to streamline its online operations and scale its presence across India.

    Known for stylish, comfortable apparel for children, Gini & Jony is available in 50 exclusive outlets, 250 plus retail points, its brand website, and multiple online marketplaces. With Unicommerce’s multi-channel order and warehouse management systems, the brand can now process orders faster, track inventory in real time, and ensure seamless fulfilment across all sales channels.

    Kidswear, unlike adult fashion, demands quick turnarounds, seasonal drops, and age-specific sizing, making inventory management a tricky business. Unicommerce’s technology promises smarter inventory control, faster deliveries, and an improved shopping experience for parents on the lookout for trendy outfits for their little ones.

    India’s kids’ apparel market, valued at USD 24.56 billion in 2024, is projected to reach USD 29.35 billion by 2030, fueled by rising incomes, urbanisation, and growing brand consciousness among parents.

    “Our focus is to boost our online revenue and reach more customers efficiently,” said Gini & Jony CEO Harsh Agarwal. “Partnering with Unicommerce helps us enhance digital capabilities and streamline operations.”

    Unicommerce MD & CEO Kapil Makhija added, “Apparel is one of the most challenging segments in e-commerce, and we are excited to empower Gini & Jony to expand their digital footprint and serve India’s evolving kidswear market.”

    With this collaboration, Gini & Jony is all set to make online shopping a seamless, stylish experience for parents and kids alike.
     

  • Be-Rite Sunflower Oil launches new Tamil Nadu campaign

    Be-Rite Sunflower Oil launches new Tamil Nadu campaign

    MUMBAI: Time to lighten up the kitchen. Be-Rite Sunflower Oil, in partnership with Dentsu Creative Webchutney, has rolled out its latest Tamil Nadu campaign, Rite’ah Yosinga, Be-Rite Vaangunga (think rite, buy Be-Rite), encouraging consumers to make thoughtful choices while cooking with less oil absorption.

    The campaign, featuring National Award-winning actor M.S. Bhaskar, blends humour and everyday family moments to show how Be-Rite keeps meals light, letting families enjoy second servings without guilt. Set in a Tamil household, the film captures the relatable struggle of resisting favourite dishes and positions Be-Rite as the perfect solution for mindful cooking.

    Commenting on the creative approach, Dentsu Creative Webchutney CEO Indrajeet Mookherjee said, “Our task was to go beyond functional benefits and create a campaign that positions Be-Rite within everyday conversations. By integrating the brand’s unique value proposition of lightness into the familiar family moments that every Tamil household can relate to, we believe we have constructed a narrative that is not only memorable but also emotionally resonant.”

    GEF India senior vice president sales & marketing Chandra Shekhara Reddy added, “With this campaign we wanted to enforce a simple and powerful truth – that at the end of the day, food is about joy. And choosing the right oil can let families enjoy more of what they love, without the guilt.”

    GEF India head of marketing Chetan Pimpalkhute said, “In every Tamil household, there’s always space for one more serving. But often, people hold back for fear of overeating. That’s the insight we tapped into for this film, where Be-Rite oil empowers our consumers to cook more with less oil, without worrying about extra calories. We were confident that this simple, yet powerful thought would strike a chord with our audience.”

    The campaign is live across television, digital, social media, newspapers, and radio, combining a high-impact festive burst with sustained engagement to strengthen Be-Rite’s presence and category share in Tamil Nadu.

  • BMW drives engagement with interactive CTV ads

    BMW drives engagement with interactive CTV ads

    MUMBAI: BMW India is shifting gears in advertising. In partnership with Interactive Avenues and VDO.AI, the luxury carmaker has launched interactive connected TV (CTV) campaigns, bringing its flagship models: the BMW 2 Series Gran Coupé and BMW X3, to life in viewers’ living rooms.

    Moving beyond conventional video ads, the campaigns allowed audiences to engage directly through their TV remotes. The 2 Series Gran Coupé offered an interactive carousel experience, while the X3 campaign layered dynamic backdrops with clickable elements, creating an immersive storytelling journey.

    Powered by VDO.AI’s proprietary CTV technology, the campaigns reached high-intent, premium households and encouraged deeper exploration in high-attention environments. BMW’s marketing director Vitesh Barar said, “This collaboration with VDO.AI has redefined how we approach awareness campaigns. By making them more interactive and intuitive, we’ve been able to connect with audiences in meaningful new ways. As CTV cements its role in luxury content consumption, this platform enables BMW to continue leading the way.”

    VDO.AI co-founder and CTO Arjit Sachdeva added, “Partnering with a forward-thinking brand like BMW has been a truly rewarding experience. Together, we’ve redefined what CTV can deliver in India, elevating viewing into discovery and transforming campaigns into immersive, memorable brand journeys through our interactive technology.”

    Interactive Avenues associate vice president Anjani Sankhyan said, “With CTV rapidly establishing itself as the new prime-time for sophisticated audiences, this campaign successfully captured attention, fostered memorability, and elevated BMW’s digital presence.”

    Executed across select premium platforms, the campaigns have set a new benchmark in interactive automotive storytelling, combining luxury, design, and technology for a connected future.

     

  • Ekta shines in Dr.Rashel’s new Korean Glow act

    Ekta shines in Dr.Rashel’s new Korean Glow act

    MUMBAI: Move over K-dramas, it’s time for no drama. India’s TV czarina Ekta Kapoor is swapping plot twists for pore care in her latest starring role, fronting Dr.Rashel’s new campaign, No Drama, Only Flawless Glow.

    In a first-of-its-kind collaboration, Dr.Rashel, one of India’s fastest-growing skincare brands under PP Consumer Pvt. Ltd., has teamed up with Kapoor to launch its Korean glass skin series, a premium skincare range inspired by K-beauty rituals but designed especially for Indian skin.

    The campaign’s launch video has already gone viral, with Kapoor playfully calling herself the “original drama queen” before introducing her very own “K-series,” not another serial, but a skincare saga with no drama, just glow. In her trademark tongue-in-cheek style, she showcases each product, from the glow-boosting serum to the blackhead-busting nose strips, as part of a fuss-free routine that promises radiant, glass-like skin.

    “Ekta Kapoor represents ambition and authenticity, values that mirror what we stand for at Dr.Rashel,” said PP Consumer co-founder Pravin Bera. Fellow co-founder Devji Hathiyani, added that the collaboration is about “showing every individual that skincare can be simple, effective, and drama-free.”

    With Kapoor’s mass appeal and the Korean glass skin range already popular in metros, the brand now aims to take the glow revolution deeper into tier 2 and 3 markets.

    The No Drama, Only Flawless Glow campaign marks a bold new chapter for Dr.Rashel as it looks to make global-quality skincare accessible across India. The products are available at www.dr.rashel.in, and if Ekta’s promise is anything to go by, the only drama your skin will see is how flawless it suddenly looks.
     

  • Ather races past 5,00,000 electric scooters

    Ather races past 5,00,000 electric scooters

    MUMBAI: Ather Energy has just charged past a major milestone. The Bengaluru-based electric two-wheeler maker rolled out its 5,00,000th scooter from its Hosur plant in Tamil Nadu, with the milestone model being none other than the popular family scooter, Rizta.

    The Rizta, launched last year, has swiftly become the brand’s star performer, now accounting for over a third of Ather’s total production. Co-founder and CTO Swapnil Jain called the achievement a “major milestone”, adding that it symbolises “years of focused engineering, rigorous testing, and meticulous attention to quality”.

    From its first prototype to this electrifying half-million mark, Ather’s journey has been about more than scooters. It’s about building a robust and scalable manufacturing ecosystem.

    Ather currently runs two plants in Hosur, one for vehicles and another for batteries, with a combined annual capacity of 4,20,000 scooters. To keep up with rising demand, the company is gearing up for its next big leap: Factory 3.0 in Bidkin, Chhatrapati Sambhajinagar, Maharashtra. Built on Industry 4.0 principles, the facility will supercharge Ather’s total capacity to 1.42 million scooters annually once fully operational.

    Founded in 2013 by Tarun Mehta and Swapnil Jain, Ather has become a front-runner in India’s electric mobility race. With innovations like the Ather grid, the country’s largest two-wheeler fast-charging network, and a growing product line spanning performance and family scooters, the company seems fully charged for the road ahead.

  • Yu-Gi-Oh deals its hand to gen alpha readers

    Yu-Gi-Oh deals its hand to gen alpha readers

    MUMBAI: Talk about a power play, Yu-Gi-Oh is turning the page. Konami Cross Media NY has struck two heavyweight publishing deals to draw in gen alpha readers, proving that the 25-year-old anime juggernaut isn’t ready to fold any time soon.

    Announced at the Brand Licensing Europe show in London, the agreements bring Random House Children’s Books and Panini Group into the fold, giving Yu-Gi-Oh a shiny new shelf life in classrooms, kiosks and bookfairs worldwide.

    “As the largest publisher in the world, Random House Children’s Books is leading the charge by expanding its anime portfolio with Yu-Gi-Oh,” said Konami’s SVP of marketing and licensing Jennifer Coleman. Expect child-friendly titles, activity formats, and collectables that will pop up across the US, Canada and even military bases overseas.

    Panini, meanwhile, is rolling out Yu-Gi-Oh sticker and activity books in France and French-speaking Belgium, with ambitions stretching into Latin America and across Europe. Known for its sticker albums and unmatched distribution network, Panini sees Yu-Gi-Oh as a perfect fit for younger fans who want to “play, peel and collect” before diving into the trading card game or anime.

    “Gen alpha is the first generation raised on tech from day one,” noted Panini’s senior licensing manager Licia Dallolio. “We’re excited to create experiences that feel natural to their world.”

    It’s all part of Konami’s long game: hook the kids early, then let them graduate into the anime, trading card battles and digital titles that keep the franchise booming. With over 1,000 anime episodes, countless card sets, and fans spanning three decades, Yu-Gi-Oh isn’t just shuffling the deck, it’s stacking it for the future.

  • Cinépolis brews cinema fun with India’s first Coffee Rave

    Cinépolis brews cinema fun with India’s first Coffee Rave

    MUMBAI: Perk up and press play, Cinépolis blends coffee with cinema. Cinépolis India is brewing a fresh cinematic experience with the launch of its month-long Coffee culture campaign, Brewed by Foovies, marking International Coffee Day in style. Running throughout October across all Cinépolis outlets, the campaign celebrates coffee as the ultimate cinema companion and invites audiences to sip, savour, and socialise while watching films.

    The festivities kicked off on 1 October with a tempting offer: buy any two coffees for Rs 299 and add a muffin for just Rs 99, available nationwide. But Cinépolis didn’t stop at offers. At the heart of the campaign was India’s first-ever Coffee Rave inside a cinema, hosted at Cinépolis Seasons Mall, Pune. The event fused coffee, music, and movies into one immersive experience, featuring live performances by Shasha and Viewliminal, Dolby Atmos soundscapes, cinematic projections, and a curated coffee tasting counter for aficionados.

    Ahead of the launch, a social media teaser campaign built excitement, setting the stage for both the Coffee Rave and the month-long celebrations. Cinépolis India managing director Devang Sampat said, “At Cinépolis, we aim to create experiences that go beyond the screen. This campaign blends coffee culture into cinema, offering immersive, youthful, high-energy experiences.”

    Through Brewed by Foovies, Cinépolis is redefining how cinema engages with youth audiences, turning movie outings into cultural moments where coffee, pop culture, and film intersect. With this initiative, the chain cements its reputation as a trendsetter in India’s coffee and cinema scene.

    Cinépolis India operates 449 screens across the country under Cinépolis, Cinépolis VIP, and Fun Cinemas brands, offering luxury experiences, kid-friendly auditoriums, and a loyalty programme, Club Cinépolis, which rewards moviegoers with points, pre-screening invites, and exclusive star interactions. This October, Cinépolis proves that in India, coffee and cinema can indeed share the spotlight.