Category: Brands

  • Zoomcar introduces new product category with 50% lower pricing

    Zoomcar introduces new product category with 50% lower pricing

    Mumbai: Zoomcar, the leading marketplace for car sharing in emerging markets, has announced a new product category on its platform called the Thrift Store. This new product category is a powerful move by the recently NASDAQ listed company, Zoomcar, offering up to 50% lower pricing for same day bookings and up to 30-45% off for next day bookings paving the path to new found affordability and accessibility for guests. Zoomcar is available across 45+ cities in India including delivery to guests at transit points like airports and railway stations with a comprehensive portfolio of cars across categories – Hatchbacks, Sedans, MUVs, SUVs, EVs, and Luxury cars.

    Compared to cab rentals who typically have surge pricing for immediate demand, this innovative pricing offering is set to transform the landscape of self drive car sharing with a customer first approach making it more affordable and enjoyable. Local hosts on the Zoomcar platform have the ability to opt into this feature to increase the usage of their vehicles during the weekdays with an expectation of increasing their overall earnings.

    Designed to reinforce the relative value and competitive pricing of self-drive, Thrift Store’s transparent and predictable new affordable pricing structure, aims to build trust and foster long-term relationships with its valued customers.

    Zoomcar co-founder & CEO Greg Moran said, “We want to put the pedal to the metal with Thrift Store where guests can experience the freedom of spontaneous self drive travel. It is a game changer for our local hosts too, making their cars instantly available for bookings while maximizing their earnings and contributing to a more sustainable and efficient car-sharing ecosystem. This is not a one time marketing campaign but an always on product offering as Zoomcar remains fully committed to making the self-drive experience not just convenient but also fully affordable to the everyday consumer.”

    Zoomcar president Adarsh Menon added, “Zoomcar’s Thrift Store is our solution to offering one of the most convenient & cost effective travel options especially given the freedom and privacy of self drive. We want our customers to feel confident while driving a car worry free without the fear of unexpected costs, breaking the bank or even owning it. For the hosts, it is our endeavor and promise to provide them an increase in bookings and sustained income.”

    A recent report from Zoomcar also shared an industry leading NPS with an average trip rating of nearly 4.7. The Thrift Store product launch is a testament to Zoomcar’s commitment to customer-centric innovation and its broader focus toward building a stronger self-drive car sharing ecosystem. 

  • Revlon introduces Madelyn cline as a global brand ambassador

    Revlon introduces Madelyn cline as a global brand ambassador

    Mumbai : Actress Madelyn Cline has been named the newest Revlon global brand ambassador, joining the ranks of Ashley Graham and Megan Thee Stallion as the latest face of the beauty brand.

    The 26 year old is best known for her roles as ‘Sarah Cameron’ on Netflix’s hit series “Outer Banks” and as ‘Whiskey’ in “Glass Onion: A Knives Out Mystery,” and has made her mark in an array of high-profile, cult, and popular projects over the last four years. She has a social media reach of 25 million across platforms and has become a style icon on the red carpet and a go-to for her beauty and skincare routines.

    “I love makeup and it’s been a dream of mine to partner with a brand as iconic as Revlon. I couldn’t be more excited to join the ranks of Ashley Graham, Megan Thee Stallion, and all of the amazing Global Brand Ambassadors who came before them,” said Madelyn.

    “Makeup is a tool I use to feel more creative and confident, whether I’m on set, on the red carpet, or just every day – and with this partnership, I’m thrilled to be able to inspire other women to live boldly and feel empowered.” she added.

    Revlon chief marketing officer Martine Williamson said, ‘we strive to create a more liberated beauty that embodies independence, confidence, and inspiration,” said Martine Williamson, . “Whether it’s through her on-screen roles or in her everyday life, Madelyn personifies our mission of living boldly in everything she does. Her confidence and focus on self-love make her an incredible role model for young adults. With a natural affinity for beauty, Madelyn is the perfect fit for a Revlon Global Ambassador, and we’re overjoyed to welcome her to our family.”

    Revlon India executive head and director and head of and Sub-continent at Modi-Mundipharma Beauty Products Pvt. Ltd, Meghna Modi, added, “Madelyn Cline’s association with Revlon marks a significant milestone for us. Her embodiment of confidence and self-expression perfectly aligns with our brand ethos. As we expand our global family, Madelyn’s influence will undoubtedly inspire people in India and around the world to embrace their unique beauty confidently.”

    ‘As a Global Brand Ambassador, Madelyn will be the face of the Revlon brand and products, and featured across the full marketing mix including on in-store displays, at retailer events, and in global campaigns. she added.’

  • White redefines positioning with a new brand visual identity and logo

    White redefines positioning with a new brand visual identity and logo

    Mumbai: White, a leading independent brand experience company specializing in creating meaningful brand experiences with powerful storytelling, announces its visual rebranding and reveals a new logo. This strategic transformation marks a significant milestone for the company as it embraces a new identity and embarks on a vision to harness the power of experiences for brands and help them connect with their audiences on a human level. In addition to this, the agency fortifies its core differentiator with an integrated approach to amplify the brand’s message using the most impactful medium or combination of media.

    White, with a renewed focus, will continue to stay at the forefront of the ever-evolving landscape of brand experiences while embracing a refreshed vision and brand identity. With an intent to create memorability with a clean aesthetic and a touch of playfulness, the rebranded logo and identity seek to convey a ‘contemporary longevity’ with a modern yet timeless design, relevant in the long term. The visual elements of the rebrand reflect the company’s dynamic approach to shaping brand experiences in an ever-changing world.

    Speaking on the rebranding, White founder & CEO Vishesh Sahni said, “We have undertaken this transformative rebrand journey as a conscious, strategic shift. Our impact lies in crafting some of India’s most captivating experiences which we have largely succeeded in, because of our visceral understanding of ‘culture’. Whether it is building cultural narratives for brands, tapping into globally relevant cultural trends, or even creating its own industry-standard culture, our rebrand is intended to encapsulate this approach. In today’s ever-evolving field of brand experiences, it only makes sense for us to set new benchmarks and call ourselves ‘Creators of Culture-first Experiences.’”

    With nearly a decade-long track record, White has amassed a wealth of over 100 partner brands; and more than 80 ‘custodians of culture’, across its 3 offices in Gurugram, Mumbai, and Bangalore. Solidifying its position as a creative force shaping brand experiences, the agency is driven by a deep understanding of human emotion, giving rise to innovative and thought-provoking concepts. Having consistently challenged the norm of experiential marketing in India, White has created intrigue with meaningful collaborations; compelling installations, rich story craft, and tech-driven concepts that foster engagement.

    Some standout projects of White include the 15th and 16th editions of the Blenders Pride Fashion Tour, featuring evolved formats and culture-forward collaborations. In the last quarter alone, the agency has acquired various noteworthy clients and executed prominent experiences for them. These include the global launch of Indian Single Malt Whisky Longitude 77 and the Indian launch of Don Julio tequila; ultra luxury festive immersions for HNI guests of Cartier & Burberry; stirring interventions for Apple and an experiential offsite for Philip Morris India.

  • Domino’s now available on the ONDC network

    Domino’s now available on the ONDC network

    Mumbai: Domino’s, a food service brand, has announced that it has joined the Open Network for Digital Commerce (ONDC) Network. With this integration, Domino’s catalogue will be seen on all apps that a consumer is shopping from across a network that is rapidly developing, while seamlessly facilitating transactions. Customers in Delhi NCR can order Domino’s Pizza via ONDC, and other cities will be live soon.

    This will enable Domino’s to expand its customer base by making its products available to buyers from all ONDC seller apps based on geographical proximity, paid promotions or through product or brand search. The move will help the brand grow its presence across the country and help achieve its mission expanding touchpoints and occasions for consumers to enjoy pizza.  

    As an adopter of the ONDC Protocol, Domino’s is proud to represent everything innovative in products and technology. The brand has already established its reputation as a market disruptor with its innovative range of products. By joining ONDC Network, Domino’s aims to create multiple consumer touchpoints through disruptive innovations.

    On this occasion, Jubilant FoodWorks Ltd CEO & MD Sameer Khetarpal said, “We are delighted to announce our partnership with the ONDC Network, marking a significant milestone and step forward for our brand in India. We aim to serve millions of customers who are looking to order food through the ONDC network.”

    ONDC MD & CEO T Koshy said, “Domino’s joining ONDC is a significant development with the potential to create ripple effects for the F&B category on Open Network. Their vast selection is now more accessible and represents a major expansion of choices for consumers nationwide. When a brand like Domino’s embraces the open protocols, we move closer to our vision of a truly interoperable e-commerce ecosystem that serves sellers and buyers everywhere without any filters. ONDC was conceived with the very idea of digital inclusion to benefit the entire country. We look forward to many opportunities that this integration will unlock soon.”

    India’s tech stack is growing rapidly, and initiatives like the ONDC Protocol are playing a crucial role in driving innovation and growth. Domino’s has already made a name for itself in the market with its innovative product portfolio. By coming on board ONDC Network, the brand is well-positioned to take its products to new customers across the country.
     

  • boAt & Shoobhi Foundation partner for clean drinking water in Delhi NCR

    boAt & Shoobhi Foundation partner for clean drinking water in Delhi NCR

    Mumbai: boAt, has announced a partnership with Shoobhi Foundation, a recognised NGO dedicated to social causes, to provide clean and safe drinking water to public and communities across Delhi NCR. This initiative comes under boAt’s CSR umbrella, reflecting the brand’s commitment to giving back to the community and making a positive impact in the society.

    Through this partnership, boAt will provide financial support to Shoobhi Foundation to enable them to provide clean and safe drinking water, readily accessible to the public. In this endeavour, new age popular water brand, Wahter, will act as an expert & knowledge partner to illustrate the importance of hydration. The company will also act as a distribution partner, providing clean & safe drinking water in bottles to communities via special carts and strollers. Considering the environmental impact of discarded bottles, the brand has decided to use 100 per cent recyclable bottles.

    Wahter is backed by certifications from industry authorities and are proud bearers of FSSAI, ISO, and various other quality assurances that attest to their unwavering dedication to delivering the purest form of hydration.

    Commenting on the partnership, boAt co-founder & CMO Aman Gupta said: “At boAt, we believe in the power of community and are committed to making a positive impact on the lives of those around us. Access to clean drinking water is a fundamental human right, and we are proud to partner with Shoobhi Foundation to address this critical need in our own backyard. Together, we aim to make a tangible difference in the lives of countless individuals by providing them with readily available clean and safe drinking water.”

    Echoing the sentiment, Shoobhi Foundation, stated: “We are thrilled to collaborate with boAt on this impactful initiative. Their dedication to social responsibility and commitment to community well-being perfectly aligns with our mission. This partnership will enable us to significantly expand our reach and provide clean drinking water to a wider range of communities across Delhi NCR. We are confident that this collaboration will have a lasting positive impact on the lives of countless individuals.”

    Wahter co-founder Amitt Nenwani provides his perspective, “boAt is leading a movement to redefine corporate social responsibility through Shoobhi Foundation. We are excited to be part of this Wahter revolution. This partnership transcends bottles; it’s about breaking barriers and making a bold statement that clean water is a right, not a privilege.”

    The initiative signifies both boAt and Shoobhi Foundation’s unwavering commitment to social responsibility and their dedication to improving the lives of communities in need. By providing access to clean and safe drinking water, this partnership aims to address a critical public health issue and promote the overall well-being of residents in Delhi NCR.

  • Vishwanathan Anand has signed as brand ambassador of chess.com

    Vishwanathan Anand has signed as brand ambassador of chess.com

    Mumbai: Chess Grandmaster Vishwanathan Anand recently signed as brand ambassador of Chess.com. According to the Official press release by Chess.com, Anand’s aim is to help broaden the appeal of chess in an effort to strengthen games at home and abroad.

    On his new venture, Vishwanathan Anand said, ‘ Chess is exploding in India right now and there are millions of people wanting to play, watch, and improve their game. I am honoured to be able to help by passing on what I have learnt down the years and there is no better platform to do so on than chess.com ‘.

    Speaking to the media, chief marketing officer, IM Danny Rensch said, ‘ We are humbled to have Vishy on board for Chess.com. Vishy is not Anand, known as ‘ The Tiger of Madras’ is considered as India’s greatest player ever. His meteoric rise as youngsters with his lightning speed got him recognition on the world stage in a cancer spanning more than four decades he has been a top player winning most of the tournaments.’

    Chess.com country director, Avadh Shah commented, Vishwanathan Anand is one of the greatest sports persons our country has ever produced. He is a huge legend and icon in India. We look forward to working with him to grow chesa and make the sport accessible to newer audiences all across the country ‘.

  • The Love Co expands retail presence in Russia

    The Love Co expands retail presence in Russia

    Mumbai: The Love Co, a recognised leader in the beauty industry, has recently announced its exciting expansion in Russia. This strategic move, in collaboration with Kristina Bykova, aims to cater to the unique beauty and wellness needs of the Russian market offering pampering moisture without harsh chemicals, sulfates, or impurities, available in delightful strawberry scent, with elegant packaging, also featuring face wash, shower gel, hand wash, and accessories to combat dehydration and elevate your daily routine.

    The partnership with Kristina Bykova marks a significant step in The Love Co’s journey to adapt to the Russian consumer’s preferences. The brand’s commitment to providing customized and natural ingredients skincare solutions is evident through this collaboration. Through the integration of Kristina Bykova’s expertise with The Love Co’s innovative approach, the brand is on the verge of transforming Russian beauty standards with its unique product line that tackles dryness and irritation while avoiding sulfates and other dehydrating ingredients.

    Known for its luxurious fragrance of shower gels, lotions, and treatment-based & skin type of body care products enriched with salicylic acid, niacinamide, hyaluronic acid, and more. These products are designed to address various skin concerns like keratosis pilaris, back acne, skin itchiness, skin sensitivity, dry skin and pigmentation, offering the Russian market a comprehensive beauty experience.

    Recognising the growing demand for its products in Russia, The Love Co is expanding its offerings to include specialised hair treatments and a new range of facial skincare products. This expansion includes face cleansers, eye creams, and serums, highlighting ingredients like niacinamide, tea tree, Japanese cherry blossom, oud, vanilla, lavender, mint, aloe vera, salicylic acid, and hyaluronic acid. The move is aligned with the rising popularity of Vitamin C products in Russia, showcasing The Love Co’s commitment to meeting diverse consumer needs.

    The Love Co director Hemang Jain expresses excitement about introducing their esteemed beauty and wellness products to the dynamic Russian market. His vision emphasizes the brand’s dedication to high-quality products tailored to customer preferences, driving their success in Russia.

    The Love Co’s products are accessible through leading Russian e-commerce platforms like Wildberries and OZON. Additionally, the brand is set to establish its retail chain in major cities, enhancing its presence both online and in physical stores.
     

  • BOB Financial Solutions Limited is now BOBCARD Limited

    BOB Financial Solutions Limited is now BOBCARD Limited

    Mumbai: BOB Financial Solutions Limited (BFSL), a wholly owned subsidiary of Bank of Baroda, has unveiled its new corporate identity – BOBCARD Limited. The rebranding effort is enhanced by the unveiling of a dynamic logo, aligned with the impactful positioning statement “Credit Reimagined.”

    Beyond a mere visual transformation, the rebranding of BOBCARD embodies a revitalised commitment to reimagine the country’s credit landscape with excellent credit solutions and customer-centric offerings. The new brand promise ” Credit Reimagined” is a conviction of a customer-centric, solution-driven assistance that assures service through innovation. It is a creative showcase of products and services that have been reimagined to suit the ever-changing needs and preferences of everyone across the length and breadth of the country.

    Excited about the new brand journey, BOBCARD Limited MD & CEO Shailendra Singh states,” Today marks a pivotal moment in our journey as we unveil our refreshed brand identity. The strategic rebranding not only embodies adaptability but positions BOBCARD as a forward-thinking financial partner. At the heart of this transformation is our enduring commitment to elevate financial experiences and empower our community,” Singh added.

    As BOBCARD embraces the future, particularly appealing to the younger demographic, the symbol becomes a manifestation of fundamental values—inspiring individuals to strive for financial excellence and capitalise on opportunities as they pursue prosperity. This emblem stands as a symbol of dependability in the financial panorama, a persistent commitment to reshaping possibilities.

    This updated branding marks a pivotal stride for BOBCARD in aligning with modernity and ensuring relevance in the swiftly evolving financial terrain. The contemporary identity is designed to empower individuals from diverse demographics, offering them the tools to pursue their aspirations without the weight of financial worries.

  • Hindustan Pencils ignites imaginations at Krazy Kids Karnival sixth edition

    Hindustan Pencils ignites imaginations at Krazy Kids Karnival sixth edition

    Mumbai: Hindustan Pencils, a leader in the stationery industry and the driving force behind iconic brands like Apsara and Nataraj, had geared up to infuse the sixth Krazy Kids Karnival at Nesco grounds in Goregaon from 26 to 28 January 2024 with a wave of creativity. With an expansive stall, Hindustan Pencils aimed to enchant young minds through a variety of engaging activities and captivating product display

    The stall was ingeniously divided into two zones, both promising a unique and entertaining experience. In the Art Zone, children had the opportunity to explore their artistic potential with Hindustan Pencil’s extensive range of high-quality art materials. From vibrant colored pencils to innovative drawing tools, this space served as a haven for budding artists, fostering creativity and self-expression.

    Kids were enchanted as they participated in the “Create Magic with Matt Magic” activity, crafting art and crafts with Matt Magic pencils. The Matt Magic longest shaving contest promised friendly competition, showcasing skills in a fun and engaging manner. The elegant Absolute Pencil Stand was on display, a must-have accessory for every young artist.

    Additionally, Hindustan Pencils also officially launched Apsara Marvel Avengers and Nataraj Hidey pencils, adding an exciting touch of innovation to the stationery collection.

    Hindustan Pencils president Pradip Ughade said, “As we stepped into the vibrant world of the 6th Krazy Kids Karnival, we, at Hindustan Pencils, were delighted to ignite the spark of creativity that resides within every child. Apsara and Nataraj stood as testament to our commitment to fostering innovation and imagination. Through engaging activities and captivating displays, we invited families to join us on this journey of discovery and self-expression. At Hindustan Pencils, we believe in the power of creativity to shape young minds, and we were thrilled to be part of an event that celebrates the boundless potential of every child.”

    Hindustan Pencils, with its rich legacy of inspiring generations, is committed to providing a platform for continuous engagement, entertainment, and education. The sixth Krazy Kids Karnival promised to be an unforgettable experience for children and families alike, as Hindustan Pencils ignites the spark of creativity in every young heart.

  • A journey through contemporary abstract art

    A journey through contemporary abstract art

    Mumbai:  In the ever-evolving international of artwork, the avant-garde spirit of present day precis artwork stands as a testament to the boundless creativity that transcends traditional obstacles. This journey through the numerous landscapes of present-day summary artwork unveils a kaleidoscope of emotions, thoughts, and perspectives that undertaking traditional norms and invite viewers to discover uncharted territories in their imagination.

    Defying definition:

    Contemporary abstract art, with the aid of its very nature, defies smooth categorization. Unlike its predecessors, it would not try to replicate the visible global goals to convey the intangible, the ineffable. Artists in this style are free from the restrictions of representation, permitting them to delve into the subconscious and create art that resonates with a deeper, greater subjective which means.

    Expressive freedom:

    One of the defining capabilities of contemporary summary art is the expressive freedom it presents to artists. The canvas becomes a playground for experimentation, in which strokes, colors, and shapes coalesce to form a language precise to each creator. This freedom extends past traditional mediums, with artists embracing virtual platforms, installations, and multimedia expressions to convey their visions.

    Emotional resonance:

    Abstract artwork is a conduit for emotions, presenting an uncooked and unfiltered expression of the artist’s inner global. Each brushstroke or gesture encapsulates a moment, a feeling, or an idea. Viewers are invited to decode this emotional resonance, forging a personal connection with the artwork. The ambiguity inherent in abstract bureaucracy permits for a myriad of interpretations, making every come upon a deeply private and subjective revel.

    The influence of technology:

    In the current landscape, era acts as a catalyst, pushing the limits of artistic expression. Digital equipment and multimedia installations create immersive reports, blurring the lines between the bodily and digital geographical regions. Artists embrace the era no longer just as a medium but as a collaborator, expanding the opportunities of what art may be and how it can be skilled.

    Diversity of styles:

    Contemporary abstract artwork is a huge umbrella that shelters a large number of patterns and tactics. From the gestural abstraction of artists like Jackson Pollock to the geometric precision of Piet Mondrian, the variety inside this style is stunning. Artists draw thought from a myriad of sources – nature, mathematics, private studies – resulting in a rich tapestry of patterns that defy easy classification.

    Environmental consciousness:

    A top-notch trend within current summary artwork is its intersection with environmental focus. Artists are increasingly using their platforms to deal with pressing issues inclusive of weather exchange, sustainability, and the sensitive stability of nature and human intervention. Abstract bureaucracy functions as a poignant metaphors, encouraging visitors to reflect on the effect of their actions on the environment.

    The power of minimalism:

    Within the expansive realm of modern-day abstract artwork, minimalism emerges as a powerful and enduring aesthetic. Stripping away the superfluous, minimalist abstract artwork is predicated on simplicity and precision to rouse profound emotions. The use of bad space and a confined colour palette invites contemplation and is hard for visitors to discover which means within the diffused interaction of factors.

    Breaking cultural barriers:

    Contemporary abstract artwork transcends cultural boundaries, developing a customary language that speaks to the shared human revel in. Artists from numerous backgrounds contribute to a global speech via their unique visual vocabularies. This cross-cultural trade enriches the artwork internationally, fostering a collective appreciation for the multiplicity of voices inside the summary art motion.

    The intersection of form and concept:

    In the area of current abstract art, the connection among shape and idea is symbiotic. Each element – color, shape, or texture – is cautiously chosen to talk a particular concept or emotion. Artists frequently have interaction in a speak among aim and intuition, allowing the paintings to adapt organically as they respond to the dynamic interplay of factors at the canvas.

    The future of abstract expression:

    As we traverse this fascinating adventure through cutting-edge summary artwork, it becomes obvious that the motion is not static; it’s a dwelling, respiratory entity that keeps to adapt. Destiny guarantees new technologies, progressive mediums, and a heightened consciousness of societal problems, all of you to certainly affect the trajectory of summary expression.

    In the end, the journey thru present-day abstract art is a voyage into the uncharted territories of creativity, emotion, and thought. It invitations us to shed preconceived notions, include ambiguity and discover the tremendous landscapes of the creativeness. In the fingers of modern-day artists, abstract artwork turns into a powerful vehicle for expression, transcending boundaries and forging connections that resonate to a profound and normal degree. As we stand at the crossroads of way of life and innovation, the journey through present-day summary artwork beckons us to explore, wonder, and come across the countless possibilities that lie ahead.

    The author of this article is Rang Mirage Art Gallery founder & art curator Adhvika Agarwal.