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Category: Brands

  • Strong growth in consolidated GMV at 29 per cent YoY: Nykaa’s 31 December 2023 quarter result

    Strong growth in consolidated GMV at 29 per cent YoY: Nykaa’s 31 December 2023 quarter result

    Mumbai: FSN E-Commerce Ventures Ltd (referred as “Nykaa” or the “company”), has announced its financial results for the quarter ended 31 December 2023.

    Financial Highlights:

    • Financial Highlights Summary:

    o GMV grew 29 per cent YoY to ₹ 36,194 million in Q3 FY2024

    o Revenue from Operations grew 22 per cent YoY to ₹ 17,888 million in the quarter.  

    o Gross Margin grew 20 per cent YoY to ₹ 7,607 million in the quarter. Gross Margin stood at 42.5 per cent.  

    o EBITDA grew 26 per cent YoY to ₹ 988 million in Q3 FY2024.

    o EBITDA margin was 5.5 per cent in Q3 FY2024 vs 5.3 per cent in Q3 FY2023. Adjusted for ESOP and new Business expenses (multi-brand retail  operations in GCC, ‘Nysaa’), EBITDA margin was 6.1 per cent for Q3 FY2024

    o Profit before Tax grew 109 per cent YoY to ₹ 265 million in Q3 FY2024 and,

    o Net Profit for the Period grew 106 per cent YoY to ₹ 175 million.

    o PAT Margin was 1.0 per cent in Q3 FY2024 vs 0.6 per cent in Q3 FY2023.

    • The consolidated revenue from operations continues to grow at a strong pace of 22 per cent YoY, totaling ₹ 17,888 million for the quarter.  

    • We continue to drive improvement in profitability. EBITDA margin expanded to 5.5 per cent for the quarter, a growth of 26 per cent YoY driven by direct and indirect  costs efficiencies. Fulfilment cost as a  per cent to Revenue stood at 9.6 per cent for the quarter, compared to 10.7 per cent in Q3 FY2023. Similarly, employee expense as  a  per cent to Revenue stood at 8.3 per cent for the quarter, compared to 8.7 per cent in Q3 FY2023, witnessing improvements through the last few quarters.

    • During the quarter, we rolled out the ESOP grants for critical and top talent across the organization levels, which is now reflecting in our employee  expenses. Adjusted for ESOP and new business expenses (multibrand retail operations in GCC, ‘Nysaa’), our EBITDA margin would have been  6.1 per cent.

    • PBT and Net Profit witnessed strong growth of 109 per cent YoY and 106 per cent YoY, and stood at ₹ 265 Million and ₹ 175 million, respectively.

    Business Highlights:

    Beauty & Personal Care (BPC)

    • The consolidated BPC GMV witnessed an industry leading growth of 25 per cent YoY, as we continue to gain share while being the largest specialty  beauty retailer of the country. NSV growth stood at 20 per cent YoY primarily due to higher discounting by brands in mass and masstige segment.  

    • Physical retail footprint continues to expand with 39 new stores launched over the last 4 quarters, totalling 174 stores as of December 31, 2023. The  retail business now contributes to over 9 per cent of the overall BPC GMV while also continuing to improve profitability. This is reflected in EBITDA  improvement of 35 per cent YoY. Our retail stores are critical to omnichannel strategy of premium brands. 85 plus premium brands are present across our store  network and contribute over 2/3rd to our offline GMV.

    • Our owned brands in beauty experienced a strong GMV and NSV growth of 40 per cent YoY and 36 per cent YoY respectively with 3 brands witnessing significant scale. Dot & Key – our new age D2C skin care brand is now at a Rs. 5,000 million GMV run rate, scaling 8x since its acquisition. Nykaa  Cosmetics continues to receive much customer love and has achieved a Rs. 4,000 million GMV run rate. Kay Beauty, India’s largest celebrity beauty  brand, has witnessed rapid growth and acceptance, achieving over Rs. 2,000 million GMV run rate, within 4 years of launch.  

    • Nykaaland hosted in Nov 2023, was India’s biggest beauty festival held in Mumbai over 2 days, which saw 15,000 plus attendees and participation  from a unique assortment of 80 plus global and local brands across categories. The first-ever festival featured brand booths, along with masterclasses,  interactive games, installations, music, food and more. Close to 5,000 participants attended 12 masterclasses hosted by industry experts. Acclaimed  american makeup artist Mario Dedivanonic brought his masterclass to India for the first time at the festival. This innovative first of its kind event,  received overwhelming positive response from both brands & consumers. The event generated significant online reach with over 5.5 billion  impressions.

    Fashion

    • This fashion GMV witnessed a strong growth of 40 per cent YoY led by strong growth across all metrics. Our annual unique transacting customer (AUTC)  grew at 23 per cent YoY to 2.9 million, Order growth at stood at 19 per cent YoY and AOV were up 18 per cent YoY, as on December 31, 2023.

    • Our fashion business is showing consistent improvement in profitability reflecting our platform strength and quality of our customers. Contribution  margin as a  per cent to NSV for Nykaa Fashion improved by 510 bps and stood at 6.0 per cent in Q3 FY2024 vs 0.9 per cent in Q3 FY2023. This was supported by  strong improvement in our marketing expenses, down to 23.9 per cent vs 28.6 per cent a year ago.

    • During the quarter, we entered into a long-term strategic partnership with Foot locker, a New York-based specialty athletic retailer. Nykaa Fashion  will serve as the exclusive e-commerce partner and operate Foot Locker’s India website and retail authorized merchandise on Foot Locker branded  shop on Nykaa’s existing ecommerce platforms. This partnership strengthens Nykaa’s position as a destination for premium curated assortment.

    Others/New Businesses

    • New businesses at Nykaa, which includes our distribution business, (which primarily constitutes Superstore by Nykaa), Nykaa Man, International,  content led platform LBB and our wellness brand Nudge, continues to further our BPC industry reach. New Businesses NSV of ₹1,309 million at Q3 FY2024, is now a meaningful share of business.  

    • The distribution business continues to grow exponentially, with NSV growth of 88 per cent YoY during Q3 FY2024. Within 2 years of launch, Superstore scaled up over 31x on GMV and now serves almost 1.5 Lakhs transacting retailers across 950 cities as on December 31, 2023.

    • The distribution business has achieved scale with improving profitability with contribution margin as a  per cent to NSV improving 766 bps YoY. This is  supported by several initiatives which led to improvement in pre delivery leakages, optimization of fulfilment and selling & distribution expenses.

    Pink Friday Sale

    • This year our annual flagship sale “Pink Friday Sale” was hosted in Nov 2023 across our online platforms – Beauty, Fashion & Man as well as our offline stores. This unified sale across platforms has brought in record numbers this year, with about 50 million unique visitors across our platforms and stores in 10 days.

    o Beauty: Being India’s largest beauty sale, the beauty numbers have witnessed exponential growth scaling 10x over the last 5 years. The rise of disposable incomes driving premiumization is evidenced strongly by the demand for luxury products witnessed during this Pink Friday.  Premium and Luxury brands outperformed contributing 1/3rd to overall GMV and growing at 32 per cent YoY.

    o Retail Stores: The growing love for Pink Friday Sale led to 50 per cent increase in footfall compared to regular days. With higher conversions, the  GMV grew even faster than footfalls, witnessing 67 per cent YoY growth.

    o Fashion: “Pink Friday Sale” for fashion has scaled significantly with 5x GMV growth over last 2 years and has grown over 85 per cent YoY. This was  driven by strong improvement in order conversion along with Women’s western wear and bag and footwear category outperforming, with GMV  growth of 120 per cent plus and 150 per cent plus YoY respectively.

    Other announcements

    The company’s board has approved group business restructuring initiatives towards bringing operational synergies by streamlining business operations across entities.

    • Further investment by the company in Nykaa Fashion  Ltd by way of rights issue: FSN E-Commerce Ventures  Ltd is infusing additional equity into Nykaa Fashion  Ltd to be utilised for repayment of loans given by the Company.

    • Acquisition of Lingerie & Athleisure business by way of slump sale from Nykaa Fashion Ltd to FSN E-Commerce Ventures  Ltd: The  board has approved to consolidate the Athleisure and Lingerie business of Nykaa Fashion  Ltd, which is a wholly owned subsidiary of the  Company, into FSN E-commerce Ventures  Ltd. This will help to streamline and consolidate owned brand business in a single entity in a phased manner, similar to beauty-owned brands business which are already within FSN E-commerce Ventures Ltd.

    • Demerger of eB2B business from FSN Distribution to Nykaa E-Retail: The board has approved demerger of eB2B business “Superstore by  Nykaa” from FSN Distribution  Ltd to Nykaa E-Retail Ltd. This will help consolidate our online beauty business in a single entity. The proposed demerger will drive synergies in two businesses that have common physical and technology infrastructure, common brand partners as well as are involved in the retail/distribution of common products. The scheme is subject to necessary regulatory and stakeholder approval.

    Our Consolidated results include results of wholly owned subsidiaries along with Kay Beauty, Dot & Key, Nudge, LBB and associate Earth Rhythm. 

  • Life by Follis premium teas arrive in India

    Life by Follis premium teas arrive in India

    Mumbai: Europe’s exquisite tea maestro, Life by Follis, has arrived in India, offering a fusion of unparalleled taste, ethical sourcing, and innovative flavours that will redefine your cup. Get ready to embark on a flavour adventure with 11 exquisite offerings. From the iconic Including innovative flavours such as iconic Sparkling Strawberry, sweet Raspberry Cream, exotic Coconut Pineapple, and the captivating Orange Rosemary, there’s a taste sensation waiting for every palate. Targeted at the discerning customer and trade, the brand aims to build a robust presence across categories in the country.

    Life by Follis handpicks only the finest Nilgiris leaves, meticulously curated for an experience that transcends borders. Formulated in Sweden, Europe, their teas are a symphony of tradition and innovation, promising a journey with every sip.

    The brand boasts complete transparency, tracing each leaf from plant to cup. Their commitment to organic and Fairtrade practices ensures you get not just the best tea, but also you’re supporting ethical sourcing and empowered tea communities in the Nilgiris. The brand carries certifications for both Organic and Fairtrade practices.

    Founder Håkan Kjellström expressed the excitement about launching these exceptional teas in India, saying, “We are thrilled to introduce our premium tea collection to the vibrant and diverse market of India. Our commitment to quality and innovation aligns with the rich tea culture of this nation. It’s our strong belief that Life by Follis will add to the Indian tea segment. Life by Follis is very strong on sustainability and all our teas are certified Organic & Fairtrade. Life by Follis will be the largest double-certified tea brand in India. We aim to focus on the premium segment and intend to start with online channels and from there move ahead to HoReCa and FMCG.”

    BRDG Group director Magnus Toveberg said, “We are elated to bring the authentic flavours of our Swedish tea brand ‘Life by Follis’ to the vibrant and diverse tea-loving nation of India. The Indian tea market is vast and sophisticated, with consumers who appreciate a wide variety of flavours and brewing methods. We believe these teas, with their distinct Scandinavian character and emphasis on wellness, will resonate with a growing segment of health-conscious and adventurous tea drinkers.”

    Fairtrade India CEO Abhishek Jani shared, “Life by Follis is bringing to Indian tea lovers an exciting and innovative range of teas which contributes to their wellness and through the Fairtrade commitment also make a tangible contribution to the wellbeing of the plantation workers in the Nilgiris. These teas are sourced from estates which ensure better working conditions, prohibition of exploitative or discriminatory practices and an investment in the plantation worker’s community in projects ranging from better education facilities to healthcare and other infrastructure.”    

    Life by Follis premium collection will be available in India from 15 January, available online at  https://lifebyfollis.in and leading marketplaces such as Amazon and Tata Cliq Luxury. Soon, select offline stores across India will welcome tea enthusiasts to experience the European touch firsthand.

    BRDG Group, the Mumbai-based global brand management company, brings Life by Follis to India. They specialise in working with leading fashion, lifestyle, and beauty brands, leveraging pan-India marketing and distribution strategies to achieve shared business objectives. They’ll ensure this European luxury gets a warm Indian welcome, brewing success for Life by Follis in every cup.

  • Nine prominent brands to elevate Solskjaer’s India Tour into premium event

    Nine prominent brands to elevate Solskjaer’s India Tour into premium event

    Mumbai: In a bid to elevate the prominence of football legend Ole Gunnar Solskjaer’s inaugural India tour which is hosted by Tilak Gaurang Shah, a dedicated Manchester United fan and the founder of Ace of Pubs, nine leading brands have joined hands to transform this unprecedented event into an exclusive and experiential spectacle.

    Sharing his thoughts on partnering with numerous brands to amplify the prominence of the event, Ace of Pubs founder Tilak Gaurang Shah commented, “With Ole Gunnar Solskjaer’s historic visit on the horizon, we wanted to further increase its significance by partnering with distinguished brands and creating a high-quality experiential event. The collaboration with these brands signifies our commitment to delivering a truly immersive experience. Together with our esteemed partners, we aim to make this a historic event that fans will cherish for a lifetime.”

    Taking place at ITC Gardenia, Bengaluru on 9 February, ITC Grand Central, Mumbai on 10 February and ITC Maurya, New Delhi on 11 February, the exciting three-city tour is set to seamlessly connect fans with the Norwegian football icon in a premium experiential manner, with the presence of prominent brands propelling the event’s stature.

    “We are thrilled to associate with ITC Hotels which is the world’s largest chain with maximum LEED zero carbon certified hotels. Also, Club ITC which is the signature Loyalty program for ITC Hotels offers a wide range of exclusive member benefits and memorable money can’t buy experiences, so this will be a great opportunity for their members to interact with football legend Ole Gunnar Solskjær. Inspired by an endeavor to blend Responsible Luxury with the thrilling world of sports, this partnership will be the first of many engaging interactions, creating memorable moments for their members.” stated Tilak.

    American Express, a globally integrated payments company, has been roped in as the official lifestyle partner to contribute its expertise and enhance the overall experience for the attendees.

    American Express Banking Corp India CEO and country manager Sanjay Khanna said “We understand our Card Members well and look to create special experiences in areas they love across dining, sports, retail and entertainment. We are excited to be part of Ole Gunnar Solskjaer’s maiden tour to India by collaborating with Ace of Pubs to give a memorable experience to football fans in India. We know when our Card Members attend one of these events, they tend to be more engaged with our brand.”

    The event will be curated by Zomato Live, with tickets exclusively available on the Zomato app which will provide a convenient and hassle-free way for fans to secure their spot at this historic event.

    Zomato Live CEO Zeenah Vilcassim said, “We are thrilled to bring the Manchester United Legend, Ole Gunnar Solskjaer’s tour to India. This landmark event is poised to captivate football enthusiasts nationwide, as we are looking forward to bringing this experience to our audiences and to his strong Indian fanbase. This continues our dedication to delivering exceptional experiences and fostering vibrant communities across India.”

    Radio City came on board as the official Radio partner to build the excitement and buzz around the event in all three event cities. Truefitt & Hill, the world’s oldest barbershop, has been signed as the official grooming partner.

    Simba, the official roaring partner, will add an element of excitement to the event, whereas Outcry Entertainment, a new-generation integrated experiential and marketing agency, has been signed as the official production partner, promising a visually stunning and entertaining experience for fans.

    12th Man Brewing, who has come on board as the official gameday partners in Mumbai, will contribute to creating a unique atmosphere in the city surrounding the event. Corporate engagements for the tour will be orchestrated by Ace of Trades, ensuring that corporate partners have an unforgettable experience with the legendary Solskjaer.

    According to a survey, out of about 160 million football fans in India, 35 million are Manchester United fans.

    Fans can book their tickets with the links below:

    Bengaluru: https://zoma.to/live-event/27858

    Mumbai: https://zoma.to/live-event/27850

    New Delhi: https://zoma.to/live-event/27826 

  • Kriti Sanon unveils next-gen Retinal Reset Serum with HYPHEN

    Kriti Sanon unveils next-gen Retinal Reset Serum with HYPHEN

    Mumbai: HYPHEN, a high-performance skincare brand born out of the collaboration between industry leader PEP Technologies and celebrity entrepreneur Kriti Sanon, is making waves in the personal care industry with its diverse product portfolio. Renowned for simplifying skincare routines by hyphenating the power of nature and the potency of science, HYPHEN has now introduced the Retinal Reset Serum. Marking the brand’s first launch of the year, the Serum, available in 0.05 per cent and 0.1 per cent encapsulated retinal variants, stands as an unprecedented breakthrough in the Indian skincare industry.

    What sets HYPHEN’s Retinal Reset Serum apart in a world where retinol has made its mark?

    HYPHEN’s Retinal Reset Serum contains encapsulated Retinal, which acts up to 30 per cent faster than regular retinol! The Serum is crafted meticulously with a unique blend of potent natural ingredients like Bakuchoil and Plant Stem Cells, along with active ingredients like Dipeptides, two per cent Squalane, 10 per cent Cica extracts, seven power cent antioxidant blend, and advanced scientific formulations to reset your skin’s clock and boost collagen production, promoting firm and radiant skin! The Serum is available in two variants, catering to both beginners and those accustomed to Retinoids:

    ●    0.05 per cent Retinal Cream Serum Beginner – For someone just starting their retinoid journey, this is a gentle yet lightweight, non-sticky serum that reduces fine lines, preventing any early signs of ageing while boosting collagen up to 80 per cent for firm skin, It also hydrates & soothes your skin with a high percentage of soothing natural ingredients

    ●    0.1 per cent Retinal Cream Serum Pro – For people who have already been using retinoids, this serum is more potent and effective! It acts rapidly on minimising fine lines, preventing any early signs of ageing while boosting collagen up to 80 per cent for firm skin. It also hydrates & soothes your skin with a high percentage of soothing natural ingredients

    Having understood the pulse of the current generation, HYPHEN recognised the need to incorporate retinoids into skincare routines as early as the 20s. And acknowledging the evolving skincare needs of today’s discerning consumers, HYPHEN co-founder & chief customer officer Kriti Sanon responded to the growing demand for Retinal over Retinol with the Retinal Reset Serum. She expressed, “Using retinoids in my night routine has been a game changer for me in the past 3 years! We at HYPHEN are excited to have created the Retinal Reset Serum with 0.05 per cent & 0.1 per cent Encapsulated Retinal. Unlike traditional Retinol, Retinal acts 30 per cent faster, promising unparalleled benefits like an 80 per cent boost in collagen while firming your skin, reducing fine lines, and so much more. If you haven’t started your Retinoid journey yet, it’s never too late to hyphen it to your routine!”

    HYPHEN’s products are now available in 18000 pin codes. Consumers can purchase the Retinal Reset Serum in two variants – 0.05 per cent and 0.1 per cent, on the brand’s official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart.

  • ASICS Strengthens its team of athletes with top squash player Saurav Ghosal

    ASICS Strengthens its team of athletes with top squash player Saurav Ghosal

    Mumbai: ASICS, the renowned Japanese sports performance brand has announced the addition of India’s distinguished squash player Saurav Ghosal, to its team of brand athletes. The official announcement underlines ASICS’ unwavering commitment to nurturing and empowering India’s sports talent, year on year.      

    Saurav Ghosal made history by qualifying as the first Indian men’s squash player to break into the World Top 10, boasting exceptional skills and a record of 13 national championships so far. With nine medals at the Asian Games and a Commonwealth Games singles bronze, Saurav Ghosal’s triumphs remain unmatched. His association with ASICS signals a promising journey towards setting new benchmarks and elevating his performance.

    Talking about the announcement ASICS India and South ASIA, managing director Rajat Khurana commented “We proudly welcome Saurav Ghosal to the ASICS family. His unparalleled achievements, breaking into the senior singles top 10, being the first Indian Junior World No. 1 to an Arjuna Award, and numerous podium finishes, exemplifies his discipline and dedication towards sports. We look forward to supporting him as he continues to redefine the boundaries of squash on the global pedestal.”

    Expressing his thoughts on this collaboration, Saurav Ghosal commented, “I am thrilled to join the prestigious ASICS family.  Their ethos of ‘Sound Mind, Sound Body’ resonates deeply with me, as I constantly strive to maintain the perfect harmony between mental and physical well-being. I look forward to this rewarding association with ASICS India I am committed to enhancing my performance and achieving new milestones for the nation.”

    As part of this association, ASICS will be supporting Saurav with their best-in-class footwear and apparel during his training and competitions. Now with Saurav onboard, ASICS has a strong roster of athletes that includes Tennis stars Sumit Nagal, Rohan Bopanna and. Karman Kaur Thandi, Cricket star Prasidh Krishna, T. Gopi Marathon champ, Squash star Joshna Chinappa and Manpreet Singh Hockey sensation.

  • This Valentine’s celebrate #KahoKuchSpecial with MIA BY Tanishq’s ‘The Cupid Edit ’

    This Valentine’s celebrate #KahoKuchSpecial with MIA BY Tanishq’s ‘The Cupid Edit ’

    Mumbai:  With the season of love upon us, set your hearts aflutter and embrace the magic of love. Mia by Tanishq, one of India’s most fashionable jewellery brands invites you to celebrate your loved one and express your deepest emotions with the launch of its exclusive Valentine’s Day collection – ‘The

    Cupid Edit’. The latest addition to Mia by Tanishq’s repertoire, ‘The Cupid Edit,’ draws inspiration from the phrase of the season, “Love is in the air.”

    The exquisite pieces in the collection capture the light-hearted feeling of flying through the sky and floating among the clouds, making them the perfect embodiment of the joy and weightlessness that love brings. At the core of the collection are the mesmerising winged hearts and delicate butterflies, symbolizing the fluttering sensation that accompanies the magic of love. The stunning collection also features modular pieces, including magnetic pendants that effortlessly transform into two distinct pieces of jewellery. The use of magnets and links in intricate designs adds an element of versatility, allowing wearers to express their unique style.

    Some pieces in ‘The Cupid Edit’ prominently feature the exquisite Rhodolite gemstone, known for its deep red and pink hue, symbolizing passion and love. This rich gemstone adds a touch of elegance and sophistication to each piece, making them the perfect tokens of affection for your loved ones. Gifting a marvellous piece of jewellery is a beautiful way of saying ‘I love you’ to your forever– a sentiment that lasts forever. This Valentine’s Day, #KahoKuchSpecial and celebrate your love by selecting a piece from Mia’s collection of trendy, versatile, and stylish jewellery pieces. Mia’s curated selection serves as more than just a gift; it embodies meaning, making it an ideal choice for expressing love in a tangible and enduring way. Whether you are marking a significant milestone, proposing to your beloved, or simply wanting to make this Valentine’s memorable, Mia’s collection offers pieces that resonate with the authenticity of your emotions.

    To add to the excitement, Mia is delighted to gift an unforgettable trip to Bali for 10 couples who celebrate their love with the brand through the #BaliWithMia* competition. This exclusive getaway is Mia’s way of expressing gratitude to those who have chosen Mia as their companion on love-filled adventures.

    Speaking on the collection, Mia by Tanishq business head, Shyamala Ramanan  said, “ The Cupid Edit’ by Mia by Tanishq makes picking the perfect piece as breezy and exciting as the fluttering feeling of love. It’s a delightful gift that effortlessly reflects one’s sincerity and thoughtfulness while adding a touch of whimsy to the relationship. With charming pieces that sweep them off their feet, let Mia be your ultimate wingman this Valentine’s.”

    This Valentine’s, let Mia be the messenger of your heartfelt emotions, delivering not just a gift but a lasting symbol of your enduring love. Immerse yourself in Mia by Tanishq’s ‘The Cupid Edit’ collection, where love takes flight with fashionable and trendy designs at a sweet selling price point. The Cupid Edit has a range of earrings, pendants and neckpieces etc.

    The collection is available across all Mia stores and on E-commerce platform https://www.miabytanishq.com/

  • Tata Motors breaks new ground in storytelling with Karo Life Control Mein campaign

    Tata Motors breaks new ground in storytelling with Karo Life Control Mein campaign

    Mumbai: Tata Motors, a commercial vehicle manufacturer, has launched the ‘Karo Life Control Mein’ campaign for its connected commercial vehicles platform – Tata Motors Fleet Edge. The campaign vividly illustrates how it empowers businesses to take charge of their operations, optimise resources and elevate overall fleet performance. The campaign debuts 15 distinctive films, each dedicated to highlighting unique attributes of the platform. Each film features a narrator, who plays a pivotal part in bringing to life the benefits of Fleet Edge that enhances operational efficiency and creates a user-friendly system for fleet management.  

    Commenting on the campaign, Tata Motors Commercial Vehicles chief marketing officer Shubhranshu Singh said, “Centred around empowering users with seamless control over fleet operations, the campaign perfectly aligns with the overarching theme of ‘Karo Life Control Mein.’ The series blended simple messaging of Fleet Edge’s benefits with subtle humour. Each story has been meticulously crafted keeping in mind the genuine challenges our customers encounter in fleet operations, and hence, relating to them. Every aspect of the series is thoughtfully designed to address and alleviate the pain points, ensuring that our solution not only meets but exceeds the expectations of customers for seamless and efficient fleet management.”

    Tata Motors Fleet Edge is an advanced telematics platform with an extensive subscriber base, designed specifically to enable efficient fleet management. Till date, over five lakh commercial vehicles have been connected with the platform. With action-able insights and real-time vehicle tracking, the connected vehicle platform helps increase the operational efficiency of fleets leading to lowering India’s logistics costs.

    Watch the captivating content series from the link below:

    www.youtube.com/@tatamotorscommercialvehicles/videos 

  • Ikea to invest another round of investment in India.

    Ikea to invest another round of investment in India.

    Mumbai: According to the PTI report, one of the world’s leading furniture retailers Ikea is looking at the next round of investment in India after exhausting its commitment of 10500 crore when it entered the country 10 years back according to a statement made by the company’s India CEO Susanne Pulverer.

    The company started its retail operations in India with the store opening in Hyderabad in August 2018. The company is planning to set up new projects in Delhi NCR in 2025 and will complete its investment in 10 years.

    “This first investment that we committed is booked with the projects in NCR. So with that, we have exhausted the ₹10,500 crore and we are looking at the next level of investment to further build IKEA’s presence in India, expand volumes, and increase sourcing. So that is in the plan making and we will announce more when we are ready.The plans are being formulated, and we will make announcements when ready,” Pulverer told PTI.

    In 2013, the government approved a Rs 10500 crore FDI ( Foreign Direct Investment) proposal by Ikea to set up new stores with allied infrastructure in these 10 years. Currently, 100 per cent FDI is permissible in retail trading.

    Ikea currently has stores in Hyderabad, Mumbai, and Bengaluru.

  • Talented’s BoAt campaign blends iconic 90s track with Ranveer Singh’s subconscious

    Talented’s BoAt campaign blends iconic 90s track with Ranveer Singh’s subconscious

    Mumbai: Ever heard of this feeling called frisson? It’s the physiological effect of chills or goosebumps that come from a piece of music or from any aesthetic experience, more commonly referred to as an ‘eargasm’. In its latest for boAt, Talented.Agency explores and visualises this feeling, featuring bollywood’s biggest audiophile–Ranveer Singh.

    Nirvana by boAt is India’s #1 audio brand’s first-ever sub-brand launch in the premium segment, targeted towards more discerning music listeners. It boasts of 120 hrs of battery life, incredible Active Noise Cancellation, and the #1 audio brand’s signature sound–boAt’s customised bass enhanced EQ suitable for listening to songs.

    Conceptualised by Talented, directed by Reema Maya, and produced by Catnip, this very frisson-worthy film also presents a remake of iconic 90s track–Hai Raama reimagined as Hai Yaara, set as the background score. The series has two more films slated to go live early February.

    “At its best, advertising is supposed to make you feel something deeply. So instead of straight-up plastering the features of the range, the films give you a trailer of what it feels like to listen to your favourite music using Nirvana by boAt. We took ‘show, don’t tell’ extremely seriously. Achint, the celebrated composer of Scam 1992’s title track, did a phenomenal job of recomposing and reigniting nostalgia, and we can agree it’s an earworm!” added Talented founding member and creative Pooja Manek.

    “The atmosphere on set was electric – Ranveer was a bright ray of sunshine, and everyone including the security outside the studio was grooving to our song! Ranveer Singh is a director’s dream, it was such a pleasure to direct him! It’s always exciting to work on a project where everyone is passionate about creating something different. I mean, Ranveer Singh vibing to Nivana eardopes against supersuns and supermoons? It’s definitely not a traditional approach to advertising. We wanted to create a very visual film to encapsulate the idea of an eargasm, and through the different films in the campaign, we have explored different visual interpretations of it.” said Catnip director Reema Maya.

    boAt head of brand marketing Vedansh Kumar added, “As an audio brand, it only makes sense for us to overthink the background score well before getting into production. We picked this classic for its nostalgia, its sexiness, and its unmissable appeal with our target audience. We’re also immensely thrilled to have roped in B-town’s most discerning ear, Ranveer Singh, as the face of this range”

    You can catch these films on Shark Tank Season 3 and a host of other channels through February. The hoardings stand tall across Mumbai, Delhi and Bangalore until the end of the month.

  • Rado unveils the Anatom’s 40th anniversary edition at the The India Art Fair

    Rado unveils the Anatom’s 40th anniversary edition at the The India Art Fair

    Mumbai: Swiss watch brand, Rado, known for its innovation in the area of materials and design, launched the new Anatom at the India Art Fair 2024 embracing the successful 40 years of its predecessor. The new Anatom features a stunning rounded edge-to-edge sapphire crystal and a high-tech ceramic case perfectly fitting the wrist. A timepiece designed to last a lifetime, at the pinnacle of both aesthetics and wearer comfort.

    The first Anatom watch was launched in 1983 and quickly drew worldwide attention, thanks to its ergonomic shape in close harmony with the human wrist. The innovative merging of timepiece contours and design into more subtle “anatomical” aspects not only brought greater comfort but beautiful visual flow. It set the stage for a product line that spanned four decades and which everyone noticed, the world over.

    Rado CEO Adrian Bosshard on the unveiling of the launch said, “I am very proud to present to you the latest evolution in the Anatom Journey, with an astonishing step forward, in a totally new case made of the latest Rado high-tech ceramic, from our best engineers and watchmakers. In the true spirit of the earlier watch, our R&D team has revisited this iconic product, updating key aspects with Rado’s signature material and the latest production technics including a stunning edge-to-edge sapphire crystal impressively shaped to follow the anatomical contours of the new timepiece”

    For the first time, a textured rubber strap is used, for a slightly sportier feel, alongside a high-tech ceramic case whose smooth surface totally invites touch. The new Anatom is not only shaped for comfort but brings the exceptionally sensuous feel that only high-tech ceramics can provide, and visually, the various elements merge together perfectly.

    Discover the four new Anatom references. They stand today as they did in 1983 — for timeless unique design and incomparable wearing pleasure.