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Category: Brands

  • Jos Alukkas unveils lightweight diamond collection – Oris

    Jos Alukkas unveils lightweight diamond collection – Oris

    Mumbai: Jos Alukkas unveiled Oris, an elegant featherweight diamond collection. The grand unveiling of the Oris collection held in an event in Chennai, where renowned model Rafaella Siqueira introduced the new collection. Jos Alukkas managing directors, Varghese Alukka, Paul J Alukka, and John Alukka attended the event.

    The Oris diamond collection takes center stage with its exquisite light as air pendants adding playful elegance to a sparkling ensemble. Meticulously crafted for women’s daily wear, Oris collection features pendants with studs weighing up to one carat. The collection emphasizes on lightness and sophistication aligns seamlessly with a vision to providing women with a graceful and comfortable accessories, suitable for any occasion.

    Oris is a brand for today’s women, as it is specially tailored for women, offering a diamond collection crafted for those desiring simplicity in their attire.

    “Oris has been launched with the aim of making diamonds accessible to everyone. Jos Alukkas is dedicated to bringing diamonds to a wider audience at affordable prices,”stated chairman Jos Alukka.

    Jos Alukkas has previously launched sub-brands like Shubha Mangalyam Bridal Collections, the 18k jewellery collection – Ivy, a jewellery range inspired by Indian culture and traditional art – Parampara, and the Premium diamond collection – Nityara.
     

  • PMFAI honours Nadir Godrej with Lifetime Achievement Award

    PMFAI honours Nadir Godrej with Lifetime Achievement Award

    Mumbai: Godrej Industries Ltd (GIL) chairman and MD and Godrej Agrovet Ltd (GAVL) and Astec LifeSciences Ltd chairman Nadir Godrej, has been awarded the prestigious Lifetime Achievement Award by the Pesticides Manufacturers & Formulators Association of India (PMFAI). Facilitated on 8 Feb at the fifth edition of PMFAI-SML Annual Agchem Awards 2024, it was organized at the sidelines of 19th International Crop Science Conference & Exhibition (ICSCE Dubai 2024).

    Established in 1967, PMFAI is a national association representing Agrochemicals/Pesticide Industry with 221 large, medium and small-scale Indian Agrochemical industries as its members. It works to enhance agricultural competitiveness by advocating for improvements and innovations in technologies that provide farmers with quality crop protection products. The Annual Agchem Awards were instituted by PMFAI in 2018 to acknowledge and honor exceptional achievements and contributions in the Indian Agrochemical Industry.

    The lifetime achievement award bestowed upon Nadir Godrej recognises his outstanding contributions to the Indian agrochemical industry and his remarkable efforts to promote technologies and contributing to the growth of Indian agrochemical industry and Indian agriculture.

    Reflecting on the recognition, Godrej expressed his gratitude, stating, “I am deeply honored to receive the Lifetime Achievement Award from PMFAI. This recognition is a celebration of the collective dedication and tireless efforts of the entire team. Our commitment to providing innovative and sustainable crop protection solutions aligns with the mission of PMFAI to enhance agricultural competitiveness and promote sustainable growth. I am truly thankful for this honor and inspired by the collaborative efforts that brought us here”

    On the groups commitment for agrochemical and CDMO space, he further added “Our unwavering commitment to innovation and enhancing agriculture productivity is evident through our dedicated Research & Development units. Our firm belief in the power of collaboration and actively engaging with multinational companies allows us to consistently deliver tailormade solutions that address farmers’ challenges, ensuring our commitment to excellence and sustained performance in the agricultural sector. This recognition further reaffirms our commitment to excellence and sustainability in the agricultural sector.”

    This award not only celebrates a lifetime of exceptional contributions but also adds to Godrej’s long-standing legacy of progressive contributions.

     

  • Pink Love Sale live on Nykaa & Nykaa Fashion

    Pink Love Sale live on Nykaa & Nykaa Fashion

    Mumbai: With the season of love, comes the season of celebrating with all things lovely.  India’s most loved beauty and fashion sale extravaganza is here – with deals you cannot miss. Nykaa’s annual Pink Love Sale commences on 9 February and is ready to set the tone for love, romance, celebration and joy with unbelievable steals and deals in both beauty and fashion! So, if you don’t already have the two apps (Nykaa & Nykaa Fashion), this is your cue to download them now!

    We’re bringing you all the loved beauty essentials — must-have makeup, skincare, and hair care at upto whopping 50 per cent off on top brands such as Lakme, Maybelline, Nykaa Cosmetics and Tresseme along with amazing gifts on purchase of luxe products from brands like MAC, Kiehls and Huda Beauty. If you are impressed with Beauty, let us tell you that, on Nykaa Fashion, 2600 plus brands from international bestsellers, iconic collaborations, runway trends, and homegrown staples are up to 80 per cent off. Expect never-seen-before offers on RSVP, Twenty Dresses, Gajra Gang, Label Shaurya Sanadhya, Odette, Revolve, Ritu Kumar, Pipa Bella, Azai, and others.

    With the widest selection of 100 per cent authentic products from international bestsellers, iconic collaborations, runway trends, homegrown staples, free shipping and with over 5000 plus brands across beauty and fashion to choose from- this is one event you simply cannot and must not miss.

    On Nykaa Beauty: Major savings on luxe brands with M.A.C at flat 15 per cent off, HUDA beauty at upto 50 per cent off, Charlotte Tilbury at upto 20 per cent off, Buy two get one on Estee Lauder and Kama Ayurveda offerings, Too Faced at flat 20 per cent off and Laneige at upto 25 per cent off; last but not the least Yves Saint Laurent at flat 10 per cent off.

    Mega deals on makeup with brands such as Maybelline, Nykaa Cosmetics, Lakme, Kay Beauty, at upto 50 per cent off and brands like Bobbi Brown, Smashbox, e.l.f. Cosmetics at flat 20 per cent off.

    Skincare is not far behind with the much-revered COSRX at flat 20 per cent off and Buy two get one offer on Minimalist. Stock up on your shelf residents such as Cetaphil, Dot & Ke, Clinique, Plum, Neutrogena among others at up to 30 per cent off. Managing your mane was never this easy with Anomaly on buy one get one, Nykaa Naturals at 50 per cent off, L’Oreal Paris on 40 per cent off and Schwarzkopf Professional with minimum 20 per cent off.

    On Nykaa Fashion: With stylish gifts on every order, ample giveaways, exclusive offers on the latest drops, flash sales and more, rest assured that you will #StayStylish regardless of the occasion this season:

    •  Loved brands and styles from across the globe: Celeb-loved Revolve, Lipsy, Cider, Little Mistress, NA-KD at up to 80 per cent off and more. Among Indian brands, brands like Biba, Kalki Fashion, AutumnLane, W will be available at upto 60 per cent off
    • Heartland Pride: From #HiddenGems, brands such as Janasya at upto 80 per cent off, Aarke Ritu Kumar, Scakhi, Swatantra, Truebrown, Odette, upto 65 per cent off Chidiyaa, Teekhi Imli, Gayraa, Label Shaurya Sanadhya upto 55 per cent off, Everbloom, Gillori at 10  per cent off, and so much more
    • Lovely LUXE: What is Pink Love Sale, if it doesn’t make long-time designer wear dreams come true? Well with brands like House of Ritu Kumar at up to 65 per cent off,  Aanchal Sayal and Outhouse starting at Rs2,500, Masaba starting at Rs 990 (all products) and Rs 5,000 (apparel), Paulami and Harsh starting at Rs 8,500 and Love to Bag starting at Rs 4,400 among others
    • With love, from Nykaa Fashion’s house of brands: Get ready to pamper yourself as Nykaa’s house of brands has some of the most fetching deals. Fan favourites like MIXT, RSVP and Twenty Dresses, Likha, Gajra Gang, Nyri will be available upto 70 per cent
    • More and more, expect top accessory brands such as Yellow Chimes, Priyaasi, Pansh at upto 80 per cent off, Accessorize London and Aldo at up to 60  per cent off, Guess upto 40 per cent, Lavie and Caprese at upto 70 per cent off, Pipa Bella, Azai and Giva up to 50  per cent off

    Additionally, enjoy up to 70 per cent off on home, men’s and kids category as well to ensure you share the love .

    Hit the Nykaa and Nykaa Fashion app and shop now.

  • Alfa Hockey signs the next gen hockey players

    Alfa Hockey signs the next gen hockey players

    Mumbai: Alfa Hockey an industry-leading manufacturer of field hockey sticks and accessories announced that it has signed the India’s next gen hockey players.

    The brand has roped in Mumtaz Khan, Mahima Tete and Neelam Nagpal from the junior women’s players and Uttam Singh and Tahir Ali from the junior men’s team. With a keen eye in the future, the brand believes in working and supporting the youth hockey players. The focus is also to promote the game at the grassroot level. Alfa Hockey also has more that 60 per cent of senior team members both in men’s and women’s using their products.

    Talking about the same Alfa Hockey CEO Jitin Mahajan said, “Being a make in India company, we want to grow the sport of Hockey in India and take it back to its glorious year and for that we will leave no stone unturned. The youngsters are the future of the sport and we want to start supporting them from their junior’s journey rather than waiting them to debut in the senior team, this will not only boost their morale and help them perform better but also reach out to a wider audiences who are looking to take up hockey as a profession.”

    Mumtaz Khan who was named FIH Women’s Rising Star of the Year last year said, “Alfa Hockey in a way represents the history of India hockey. They have been part of many players who have become legends today and I feel honoured to be a part of their journey.”

    Uttam Singh of the junior men’s team said, “This will surely boost my morale to work hard and not only make India proud but also the brand. I hope this association goes a long way and I am proud to be part of the Alfa Hockey team.”

  • Skillmatics launches new toys for young minds

    Skillmatics launches new toys for young minds

    Mumbai: Skillmatics is an award-winning, global brand that develops innovative games and toys that enable children to learn through play. Their products are developed and designed by learning experts and game designers across the globe. With a mission to create playful learning experiences.

    skill

    Skillmatics has launched its latest innovation: Jump & Learn flashcards! This dynamic set is designed to captivate active toddlers and transform learning into an exciting adventure. With 50 multi-sensory cards, children explore letters, numbers, shapes, and colours through fun physical activities like hopping, skipping, and jumping. Perfect for playtime, homeschooling, or preschool, these cards make education an engaging experience.
     

  • CaratLane Postcards: World’s first tech embedding video messages in jewelry

    CaratLane Postcards: World’s first tech embedding video messages in jewelry

    Mumbai: CaratLane, India’s leading omni-channel jewellery brand, has unveiled a new groundbreaking feature called Postcards, which leverages an innovative machine-learning technology, taking the brand’s promise of #KhulKeKaroExpress to the next level. It’s the world’s first-ever such service that lets users record heartfelt video messages and embed them into any CaratLane ring, which can be scanned by the recipient and relived forever.

    This jewellry-based tech innovation, conceived by co-founder and former MD of CaratLane, Mithun Sacheti, has transformed the entire gifting experience by adding a new, everlasting layer of expression.

    Talking about the launch, CaratLane co-founder & CTO Gurukeerthi Gurunathan said: “Enabling our users to express their emotions is our brand’s purpose. Over the last two years, our commitment to bringing Postcards to life has been through a tedious journey of constant trials, testing, and pushing the limits of technology. But the true beauty of Postcards doesn’t lie in the complex technology that powers this service. It lies in the seamlessness with which the user can attach their emotions to a ring, making it even more priceless.”

    CaratLane co-founder & CEO Avnish Anand added, “Most of our designs are chosen for gifting, and over the years, we’ve seen that a vast majority of those users take the effort of writing a special gift message. While a gift message or card is personal, it’s also very transient- most people we spoke to ended up misplacing or losing the card in a few months. On the other hand, when it comes to conveying true emotions, a video is far more impactful. We wanted to address this inherent need for making the gifting experience deeply personalised through a service that would let users save these memories eternally. And that paved the way for Postcards.”

    Launched just a week back, the service has already got everyone on social media talking about it. Over 400 plus people joined CaratLane’s rather bold teaser on Instagram by showing off their ring finger to the world. The brand also teamed up with Yashraj Mukhate to create a catchy song that summed up the Postcards experience and had everyone grooving to its tunes. The big launch culminated in the release of three heartwarming films conceptualised by BBH India. Each film carries a wonderfully warm story that’s bound to tug on the heartstrings of everyone watching.

    BBH India chief creative officer Parikshit Bhattaccharya stated, “Postcards is a great example of brand experience. It uses technology to add more heart to the experience. And it comes straight out of the brand’s line Khul Ke Karo Express. The three stories in the films hint at the emotional reservoir that this experience can unlock for people while gifting a ring with CaratLane. This innovation needed memorable communication and I feel the teams at CaratLane, BBH and Colour Palette Films have delivered it in spades. Toh Khul Ke Karo Express with Postcards from CaratLane.”

    CaratLane’s Postcards has phenomenally added a new dimension to gifting and self-expression, seamlessly blending emotions, and personalisation. Whether as a gift for others or a personal indulgence, it presents an exclusive and heartfelt way to express emotions in intimate relationships.

    Details about the innovation here – https://www.caratlane.com/postcards?utm_source=YouTube&utm_medium=Pagepost&utm_campaign=Jan2024_Postcards

  • “Deltin has always been known as a brand which provides personalised experience to our guests”: Arindam Basu

    “Deltin has always been known as a brand which provides personalised experience to our guests”: Arindam Basu

    Mumbai: In the realm of hospitality and entertainment, few names shine as brightly as Deltin. Known for its commitment to luxury, impeccable service, and world-class gaming experiences, Deltin has carved a niche for itself as a leading brand in the industry.

    One of the key pillars of Deltin’s allure is its hospitality services and unique offerings. From lavish casino to suites and elegant rooms, every space is meticulously designed to exude comfort and style. Guests are enveloped in an atmosphere of indulgence, where every need is anticipated and catered to with utmost care.

    Continuing the celebrations of completing a decade of Deltin Royale, the brand organised a swanky event going by the name of “Deltin Star Weekend” from February 9thto 11th.

    For this event, Deltin rolled out tech-integrated campaign where personalised videos featuring Bollywood star – Tamannaah Bhatia were shared with their patrons in two phases; one video has been rolled out in wishing the patron a “Happy New Year” on New Years’ eve and second video which was rolled out in mid-January with the invitation and details about the event.

    For readers to know more about Deltin and the marketing strategies which have been incorporated into their campaign, Indiantelevision.com caught up with Mr. Arindam Basu, General Manager – Marketing, Delta Corp.

    Edited excerpts

    On the brief introduction of Deltin Royale

    Deltin as a brand, started in 2013, with our first flagship property called Deltin Royale in Goa. As we crossed 2023, Deltin Royale completed a decade ofthrill, excitement and entertainment. To celebrate that same, Deltin Royale hosted a month-long event with non-stop gaming, live entertainment and impeccable hospitality offerings. Not only that, the celebrations consisted of mega prices and celebrity visits from Bollywood celebs like Tejasswi Prakash, Hina Khan and Shamita Shetty. But as you know, Deltin is a place where celebrations never end. We party every day and the party is never going to end. So we aim to continue the ten-year celebration with such numerous event round the year.

    On the specialty of “Deltin Star Weekend” event

    The “Deltin Star Weekend” is one of ourIntellectual Property amongst the other events curated that are hosted in Deltin Royale and as the name suggests, it gives our guests a golden opportunity to mingle with the famous b-town faces. This time three day event kicks off from February 9th with Shilpa Shetty on board to add her charm. On the next day, we have a live performance of the Bollywood duo singers Salim-Sulaiman. On the last day, we have Tamannaah Bhatia coming in to add some lady luck along with meet and greet with the crowd. That’s not all, throughout the week, we are going to have lots of exciting entertainment options where guests can come and experience live performances from various local Goa bands and international dancers. Even the FnB part will be taken care of with meticulously crafted dishes of multiple Indian cuisines thereby catering the set of audiences coming on board to experience a mix of live entertainment and appetizing cuisine. Moreover, the event coincides with Goa carnival which has footfall from across the India and a lot of guests come in to experience the carnival. So this is going to be a jam packed weekend where people can come and have fun, mingle with the celebs, taste their favorite foods and beverages, try their hand in gaming, all at one destination in the middle of Mandovi river in Goa.

    On the role of AI and it’s integration in the campaign

    Deltin has always been known as a brand which provides a very customised and personalised experience to our guests. We always give this unrivaledservices to each of our guests, which they cherish forever. Levelling up the legacy of the Deltin offerings, we thought to make our guests feel even more special with personalised tech infused invitations. Hence leveraging AI we curated a customized video featuring Tamannaah Bhatia to roll out invitations for our signature event – Deltin Star Weekend!. We strategically rolled out the videos in two phases to create and sustain a chain of conversations and excitement for the event.

    Understanding the locality of a large set of our target group and that Tamannaah Bhatia being popular in Northern and Southern states of India, we were successful in creating a buzz around the event thereby receiving an array of queries and registrations.

    On analysing the segmentation of customer databases

    We have our customers segmented into various types.Though Deltin is primarily into casino business, it is not that only gamers who is our audience.We get customers from areas with various demographics and goals.Apart from the gaming enthusiast, we have a segment of customers coming in to experience the realm of casinos, the live entertainment along side lip-smacking food.We have yet another set of audience coming in to just a have leisure time with their friends and family while cherishing a unique blend gaming thrill, live entertainment and hospitality. Hence our campaigns and communications are carefully curated understanding the consumers preferences so as to meet the desired results and conversions. I think that has created a very distinguished bond of getting with the customer, which has helped us in keeping getting the eating position, the top of the mind portion of customers.

    On technology shaping the advertising and marketing industry in India

    Technology has been with us for last 10-20 years. However, recently the technology has been changing continuously and adding layers to it. With technology coming in, things are becoming more precise to where you can reach out to your customer base. One such advancement is that you can precisely target your audience. Second advancement is you can accurately measure your ROI for each and every undertaken task. With these technological advancements, we have been able to decode the data thereby understanding consumer pain points and preferences and with the help of this knowledge we have been successfully curating the campaigns thereby staying ahead of the curve in such a cluttered industry.

    Yet another gift of technology is digital marketing in almost every sector which I believe is disrupting the marketing scenarios in almost all sectors across the globe.Previously all these mainline mediums of marketing were not very precise in targeting the desired set of audiences, but in digital marketing with geographical, behavioral and intent based segmentationone can precisely reach out to the consumer and customer as well.

    The third revolution, which has happened with technology, is automation. Now over the years marketing communication strategy has been automated. Throughout the customer journey right from a customer is introduced to the brand till the purchase is made and even post that the brand can track their journey to automation and can issue precise communication so that the customer is intended to move up in the conversion funnel not just once but multiple times.This automation has helped a lot not only to Deltin but to the entire industry.

    Yet another blessing that we have is CRM.Whenthe CRM mechanism in place wherethe customers preferences are comprehended, highly effective strategy can be devised. With the advent of technology, the brand is able to let the audience can physically experience everything with the entire world being accessible at your fingertips.

    Last but not least, AI has proven to be a breakthrough in the marketing ecosystem. Though AI has been here for quite some time, the conversations around the same manifolded post the launch of OpenAI in November 2022. Within a week’s time, they got a million customers and billion users coming in.

    Generative AI is a category of AI that understands human languages, the way a human talks and it responds accordingly. Hence this tool, is quite beneficiary in the field of marketing where quite a concrete and precise communication strategy can be curated.

    On the current landscape of marketing in India’s hospitality sector and its growth trajectory

    It’s absolutely on the rise and all the data points are suggesting that; owing to multiple reasons.To my opinion, the travel restrictions born due to pandemic that stretched for over a couple of years, the urge to travel and spend quality time with friends and family has significantly surged. This has led to a spike in domestic and international tourists across the nation.

    Moreover, with the corporate eco-system adapting to hybrid and work from home working models, the business travel has also witnessed a surge in bleisure travel. This shift in the perception of travel has resulted in the change in customer expectations. People prefer to seek distinct experiences, ready to pay more for quality,look for an eco-friendly travel options and also has a quest for a personalised travel experience.

    In addition to the same, the government initiatives in hosting a large scale national and international event such G20 summit, National Games, sports tournaments, India Energy Week, etc across the locations in India has shoot up international tourism in India. Henceforth, I believe, this industry holds an immense potential.

    On other strategic campaigns that Deltin has lined up throughout 2024

    Goa is a vacation destination for a large chunk of people across the nation. Hence round the clock we have tourists coming in Goa to seek various experiences, be it night life, beach life or casino experiences. Therefore, we at Deltin, ensure to have an array of unique events round the year to provide our guests with an unparalleled experience – seamless blend of non-stop gaming, live entertainment and hospitality. With such events, we have been able to live up to the expectations of our patrons to be Asia’s largest offshore casino destination. Moreover, at Deltin, we have been leveraging performance marketing, SEO, SEM and social media marketing. Not only that, on a regular basis we collaborate with content creators to widen our reach.

    All in all, at Deltin, we are geared to continue ten-year celebrations throughout the year ultimately sparking a chain of conversations around Deltin and Deltin Royale. We would be, like I earlier mentioned, utilising a 360 degree marketing and communications approach to reach out to our customers and consumers. 

  • IRIS Home Fragrances introduces IRIS Romance #HarDatePe for romantic moments

    IRIS Home Fragrances introduces IRIS Romance #HarDatePe for romantic moments

    Mumbai: With Valentine’s day around the corner, IRIS Home Fragrances, a home fragrance brand from the house of Cycle Pure Agarbathi, introduces its latest offering – the romance fragrance, “IRIS Romance #HarDatePe”. This fragrance is delicately crafted to infuse spaces with a subtle sense of romance and charm. With options ranging from thoughtful Romance Gift Sets to elegant Floral Bouquets, IRIS ensures a touch of love for every Valentine’s Day celebration, without overwhelming the senses.

    In celebration of Valentine’s Day, IRIS Home Fragrances embraces the essence of love with its enchanting Romance range, featuring the captivating IRIS Romance candle jar, romance votive candles, romance vaporizer gift set, romance gift set, special romance gift set, and floral bouquet. Each product in this collection is meticulously crafted with a harmonious blend of fragrances, carefully chosen to infuse one’s space with warmth, joy, and love. These luxurious gifts epitomize the brand’s commitment to creating unforgettable experiences that elevate the senses, making them the perfect tokens of affection for this special occasion of love.

    Speaking about the new fragrance launch, Ripple Fragrances MD and master fragrance creator Kiran Ranga said, “Valentine’s Day is a time dedicated to celebrating love and affection, and here at IRIS Home Fragrances, we’ve worked diligently to develop a range of products that not only exude beauty but also hold significant meaning and practicality. Whether you’re aiming to surprise your partner with a thoughtful gift or simply desire a treat for yourself, we’ve thoughtfully curated options for you. The IRIS Romance collection is crafted to foster a serene and intimate ambiance in your home, making it an ideal choice for a cozy evening with your loved one.

    He adds, “As a company, our passion revolves around the art of fragrance and design. We firmly believe that the gifts we’ve curated for Valentine’s Day are not just to be a gift but to craft enduring and fragrant memories that symbolize love and devotion.”

    IRIS transcends the realm of mere fragrance; it serves as the doorway to a complete sensory odyssey. Infuse your valentine love season with genuine brilliance as you craft fragrant memories using the latest Romance collection from IRIS Home Fragrances. Thoughtfully designed for ease, these exquisite sets seamlessly blend into any space, weaving a tranquil ambiance for you and your significant other. This romance season bestows the gift of love and affection.

  • Lectrix EV launches India’s only 2WEV with 2.3KW battery

    Lectrix EV launches India’s only 2WEV with 2.3KW battery

    Mumbai: Lectrix EV, one of the top 10 OEM’s in the EV segment, launches LXS 2.0 with a range of 98kms@2.3KW battery and unparalleled quality (with more than 1.25L km tested) at the unbelievable price of Rs 79,999 only (lowest in the category).

    LXS 2.0 is the only EV in the 2W category that solves the 3 major problems for consumers. It combines the right range, the right quality and the right value for money – making it an ideal offer for those wanting to enter the EV category for the first time.

    Lectrix EV is a strong player in the EV category and has more than 10,000 units being used by consumers across the country. The pre-booking for LXS 2.0 is now open with deliveries beginning March 2024 onwards.

    SAR Electric Mobility MD and CEO K Vijaya Kumar stated, “We understand the outlook of the value-conscious consumer in India. To further our contribution to the same and ensure a wider acceptance for EV2W, we have launched this new product. It is the perfect balance of ‘value’ and ‘affordability’ without compromising on innovation and quality. It is the only available 2WEV in India with 98km range @ 2.3 KW battery for Rs 79,999/-.”

  • Koparo raises Rs 6 crore from 4P Capital Partners and Shark Tank India

    Koparo raises Rs 6 crore from 4P Capital Partners and Shark Tank India

    Mumbai: Digital-first, sustainable and plant-based home care brand Koparo has raised a funding of Rs 5.2 crore from 4P Capital Partners apart from Rs 70 lakh from Shark Tank India. Boat co-founder Aman Gupta and Sugar co-founder Vineeta Singh have come onboard as investors in the company.

    The brand, which has raised the money at the valuation at Rs 70 crore, is planning to invest the funds in brand building and distribution.

    Koparo’s USP is naturally powered and child-safe, pet-friendly cleaning products that appeal to a growing base of conscious consumers in India. As the millennial families adopt healthier lifestyles, Koparo’s affordable premiums were well received by the Shark Tank India judges.

    Launched in 2021, Koparo closed last fiscal at Rs 5 crore and is planning to clock Rs. 12 crore this fiscal and grow to Rs 50 cr in the next 2 years.

    Koparo founder Simran Khara said, “Securing a Shark Tank deal from Aman Gupta, Vineeta Singh who have built formidable consumer brands is very satisfying. I’m excited to have 4P Capital Partners on-board as their backers have experience of building large consumer brands. In the next 2 years, we are targeting to reach 10 lakh Indian consumers and our focus is on expanding distribution both online and offline.”  

    4P Capital Partners CIO and partner Aditya Arora said, “We are impressed with the solid business that Simran has built in a short span of time. Her focus on positive economics stands out for us. We strongly believe that sustainable and plant-based home cleaners are the need of the hour and are happy to back Koparo on its journey.”

    The brand offers ‘good for you’ and ‘good for the planet’, plant-based home care products like floor cleaners, laundry detergent, fabric conditioners, dishwash liquid, handwash, cleaning accessories and fresheners & fragrances and going ahead with plans to launch more products that serve cleaning needs of modern Indian homes.

    Prior to this, Koparo has raised Rs 5.7 crore in a pre-seed round in Nov ’21 and Rs 12 crore pre-series A round in Feb ’23, respectively, led by Saama Capital. Other investors who backed the brand in these rounds include MVP, Fluid Ventures, DSG Consumer Partners and Titan Capital.