ITV

Category: Brands

  • Whiskers: Scent-sational grooming for the Gen Z crowd this Valentines Day!

    Whiskers: Scent-sational grooming for the Gen Z crowd this Valentines Day!

    Mumbai: For Gen Z, grooming is not just about looking good; it’s about making a statement, expressing individuality, and embracing authenticity. Whiskers understands this sentiment perfectly, which is why their products go beyond traditional grooming to offer a scent-sational journey.

    Whiskers India is a unisex grooming products brand, co-owned by Rannvijay Singha. Whiskers India offers a huge range of beard care and unisex skin care, body care and tattoo care products along with fragrance ranges such as deodorants and perfumes.

    What sets the brand apart is its ability to capture the essence of youth culture in its products. Their scents are not just generic perfumes and colognes; they’re carefully crafted to reflect the spirit of Gen Z – vibrant, energetic, and unapologetically bold. Whether you’re going on a romantic date or hanging out with friends, Whiskers’ fragrances will make sure you stand out in the best way possible.

    Indiantelevison.com reached out to the brand’s CEO and co-founder Neeja Shah Goswami and Aakash Goswami as to how fragrance or lifestyle grooming brands incorporate elements of trends during this Valentines Day and also considering the preferences of the Gen Z audience.

    Edited excerpts

    Whiskers India CEO Neeja Shah Goswami

    For us, this February is special as we are all set to launch our six new fragrances on the market. A scent of love from us to our beloved community of consumers. To answer your question, love never gets out of trend, we just choose one day to express it, and that’s what brands should do, which is to express, innovate, and communicate.

    Whiskers India co-founder Aakash Goswami

    Lifestyle grooming brands can leverage Valentine’s Day 2024 trends by emphasizing self-love and inclusivity. Incorporating diverse representations of love and relationships in their marketing campaigns appeals to Gen Z’s socially conscious values.

  • Salad Days expands to Mumbai, unveils 2024 growth plans

    Salad Days expands to Mumbai, unveils 2024 growth plans

    Mumbai: Salad Days, a trailblazing healthy foods brand announces the opening of its first cloud kitchen in Mumbai’s Chandivali area, located in Andheri East. Following this, the brand is set to establish additional kitchens across Mumbai, targeting high-potential zones such as Andheri West, Lower Parel, and Khar. With plans to open four cloud kitchens in the first phase of Mumbai expansion, its goal is to acquire half a million customers in the city over the next two years. This step aligns with the brand’s larger growth strategy of marking its presence in three major geographies including Delhi-NCR, Bangalore, and Mumbai.

    Expressing his excitement for the Mumbai expansion, Salad Days founder & CEO  Varun Madan said, “The launch of our first cloud kitchen in Mumbai is a big milestone for Salad Days and sets the right tone for our growth plans for 2024. Mumbai, with its diverse and discerning audience, presents a thrilling opportunity for us to bring our various offerings to its residents and align with their food habits. Drawing from our successful experiences in Delhi NCR and Bengaluru, we are confident that our quality, consistency, and taste will win the hearts of our valued customers in Mumbai as well. We are also exploring strategic avenues to raise funds that will further support our expansion and enhance our presence in key markets.”

    Since its establishment in 2014, Salad Days has been at the forefront of transforming the culinary landscape of India, by championing a healthier lifestyle through its delectable and nutritious meals. The brand’s vision is to make salads and other wholesome choices a regular part of Indian households’ dining habits. Salad Days demonstrates its commitment to quality and sustainability through a network of 15 strategically located cloud kitchens in the Delhi-NCR and Bangalore regions. Additionally, the brand operates two central kitchens and an organic farm in Vasant Kunj (Delhi), cultivating a variety of fresh produce for its menu.

    Salad Days boasts an extensive and health-focused menu, featuring salads, grain bowls, baguette sandwiches, pita pockets, overnight oatmeal bowls, soups, cold-pressed juices, smoothies, and desserts. Also catering to diverse dietary preferences such as Keto-friendly, vegan, detoxifying, gluten-free, and lactose-free, the brand currently sells its offerings through home channels as well as India’s leading food delivery aggregators, Swiggy and Zomato. Salad Days is dedicated to making affordable, healthy, and delicious food options accessible to a broader customer base throughout the country.

  • Celebrate love with meaningful Valentine’s Day gifts

    Celebrate love with meaningful Valentine’s Day gifts

    Mumbai: Valentine’s Day is just around the corner, and whether you’re immersed in love or celebrating your own unique vibe, one thing is for sure—it’s the season for thoughtful gifts! No need to stress about the ‘how,’ because we’ve got you sorted.

    We’ve thoughtfully selected the perfect accessories for everyone on your list, including you! Whether you have a fondness for elegant timepieces, appreciate exquisite jewelry, or revel in bold statement pieces, get ready for the perfect Valentine’s Day indulgence. This year, it’s all about creating moments that make hearts skip a beat!

    Varun Dhawan expresses his joy in collaborating with Fossil, “Working with Fossil has been a delight. Their dedication to celebrating individuality and cherishing special moments deeply resonates with me. I’m particularly enthralled by their latest collection, which evokes a sense of timeless enchantment within its classic designs. These pieces offer a unique way to express affection for loved ones, making any occasion truly memorable.”

    Discover a new dimension of style with the Raquel Watch Ring (₹9995) where telling time becomes a fashionable statement. Embrace this beloved accessory, designed in a rectangular shape inspired by our coveted Raquel watch. Available in Gold-tone, Silver, and Rose-tone, it showcases a sunray watch face and a flexible band tailored to fit any finger seamlessly. Elevate your look and make a timeless impression with this exquisite piece.

    Introducing the Harlow Heart collection ( earrings: ₹4295, necklace: ₹4995)  – a perfect Valentine’s Day choice. Embrace the delicate gold-tone pieces with a modern flair. The intricately etched Harlow Hearts studs bring a subtle glow to any style, while the necklace is crafted for easy stacking and layering. Simplify the art of enhancing your loved one’s style with these sophisticated and versatile pieces, making Valentine’s Day truly special.

    This mini bag crafted from leather showcases a single chain crossbody strap and makes for an ideal companion for Valentine’s Day.

    The 32mm Scarlette features a lustrous magenta sunray dial, three-hand date movement, and a two-tone stainless steel bracelet—an elegant addition to your Valentine’s Day ensemble. The  Scarlette watch is more vibrant (and giftable) than ever.

    The Everett watch, measuring 42mm, showcases a sunray dial in a captivating gold hue, a three-hand date movement, and a bracelet made of gold-tone stainless steel.

    A perfect choice for Valentine’s Day, Carraway is meticulously crafted with every detail in mind. Featuring a two-layered dial, a gracefully contoured case that hugs your wrist, and a leather strap with a soft nubuck lining, this timepiece is not only timeless but also incredibly comfortable.

    This Valentine’s Day, move beyond the conventional roses and gift an experience that lasts a lifetime. With the Disney Fossil Collection, each piece is not just an accessory; it’s a heartfelt expression of love

    Available at select online and offline stores.

  • Dassani Brothers launch ‘Romantic Radiance’: Stunning Jewelry for Valentine’s Day

    Dassani Brothers launch ‘Romantic Radiance’: Stunning Jewelry for Valentine’s Day

    Mumbai: Dassani Brothers, India’s premier designer jewellery brand, has launched ‘Romantic Radiance’ – a stunning collection of diamond and gemstone jewellery for Valentine’s Day. The collection features exquisite rings, earrings, pendants, and necklaces in vibrant colours and elegant designs, crafted with the finest quality uncut polki diamonds, tanzanite, and emeralds. The collection is aimed at discerning customers who appreciate the beauty and value of handcrafted heirloom jewellery.

    The ‘Romantic Radiance’ collection is inspired by the spirit of romance and love that Valentine’s Day celebrates. The collection showcases the passion, commitment, and enduring beauty of relationships through the symbolism and meaning of the different gemstones and colours. The collection also offers versatility in design, allowing customers to mix and match different pieces to suit their personal style and preference. The collection is a perfect gift for Valentine’s Day, as it expresses the deep emotions and unspoken feelings of the heart through the language of jewellery.

    Dassani Brothers partner Sumit Dassani said, “We are delighted to launch the ‘Romantic Radiance’ collection on this special occasion of Valentine’s Day. At Dassani Brothers, we believe that jewellery is more than just an accessory, it is a tangible memory etched in precious stones, carrying the weight of shared laughter and whispered promises. Our collection is a reflection of our vision to create timeless and elegant jewellery that celebrates the bond between two souls. We have received an overwhelming response from our customers, who have appreciated the craftsmanship, quality, and design of our collection.”

    Explore an exclusive array of colours and designs from the collection, available only at www.dassanibrothers.com. Elevate your style with personalised jewellery pieces crafted to perfection through special orders.

  • Valentine’s Day ideas from Godrej Food Trends Report 2023

    Valentine’s Day ideas from Godrej Food Trends Report 2023

    Mumbai: As Valentine’s Day approaches, the quest for the perfect date idea ignites. Wondering what to do with your loved one this Valentine’s Day? Look no further, as the Godrej Food Trends Report 2023 presents innovative trends to elevate your celebration. With a blend of romance, adventure, and culinary delights, this year’s Valentine’s Day can be a memorable journey into the heart of flavour and affection.

    The Godrej Foods Trends Report 2023 assembled more than 350 thought leaders, including celebrity chefs, home chefs, professional culinary experts, food bloggers, healthcare professionals, members of the media, mixologists, nutritionists, restaurateurs, sommeliers, food producers, and various other experts. This diverse group identified the hottest culinary trends destined to captivate your loved one this Valentine’s Day.

    Key ideas for the perfect Valentine’s Day date:

    Growing demand for coffee-based beverages – Experts reveal a 44 per cent rise in expanding tastes as people opt for international, niche coffees and coffee-based cocktails. Couples could indulge in espresso martinis or the classic Irish coffee to stir up their romance on Valentine’s Day.

    Turkish / Middle Eastern Baked items – 88 per cent of the experts agree that Middle Eastern-inspired delights such as Baklava and Kunefe are gaining popularity. However, for adventurous couples who enjoy exploring intricate flavour profiles that combine sweetness with spice, umami, and even fermented notes, indulging in a dessert run would be the perfect date with your Valentine.

    Love, Laughter, and Lucknowi Cuisine – Transport your taste buds to Lucknow, a domestic destination rich in history and flavour. With dishes like Nihari Kulcha, Sheermal, and Malai Makkhan, Lucknow offers a culinary journey steeped in tradition and taste, endorsed by 59 per cent of experts.

    From K-Drama to K-Khana – Venture further into the international scene with South Korea, where the allure of K-drama is matched by the curiosity to decode authentic Korean meals, as affirmed by 50% of industry experts.

    Savoury delight of Momos – a beloved snack across the country since their arrival with Tibetan refugees in the 1960s; momos have become the go-to snack for every demographic. Couples can indulge in this steaming delicacy as they add spice to their relationship by dipping the momos in India’s beloved spicy red chutney.

    “Valentine’s Day is an opportunity to savour the flavour and richness of love,” said Godrej Foods Trends annual curating editor & Perfect Bite Consulting managing director Rushina Munshaw Ghildiyal. “Our Food Trends Report 2023 showcases how the combination of sweetness, spice, and adventure can provide unforgettable moments to people looking to embrace the warmth of love this February. From coffee-infused cocktails to exotic destinations, let this Valentine’s Day be a celebration of love and culinary exploration.”

    Embed-Godrej Food Trends Report 2023:  www.vikhrolicucina.com

  • “India’s beauty and personal care market are projected to reach $30 billion by 2027”: Aptech’s Pravir Arora

    “India’s beauty and personal care market are projected to reach $30 billion by 2027”: Aptech’s Pravir Arora

    Mumbai: Lakmé Lever formalised a strategic alliance with Aptech – a pioneer in vocational training to set up beauty academies to train aspiring beauty enthusiasts across India and equip them to start their careers in the beauty industry. Lakmé Academy, powered by Aptech, offers foundation and advanced level courses in skin, hair and make-up.

    Lakmé has been setting trends and standards in India since its inception. From iconic runway looks to pioneering beauty products, Lakmé has continuously pushed boundaries and inspired generations of beauty enthusiasts. Aptech, on the other hand, has a sterling reputation for delivering high-quality training programs across various industries. Their approach to education, coupled with their global reach, makes them a trusted partner for professional development.

    Indiantelevision.com caught up with Aptech Ltd CMO Pravir Arora, who shared insights regarding the collaboration with Aptech, incorporating the latest trends into its training curriculum to provide students with relevant and up-to-date skills and many more…

    Edited excerpts

    On the USP’s derived from the collaboration of Lakme & Aptech  

    Aptech Ltd. is a pioneer in the non-formal vocational training business in the country with a significant global presence. Boasting over 30 years of expertise in vocational skilling and non-formal academic training, Aptech has a global presence of 800+ centres. On the other hand, Lakmé Salon, bring the backstage expertise and experience of Lakmé Fashion Week (LFW) to modern Indian women through a team of over 4000+ highly trained professional stylists. It was coming together of best of both the brands/ combining leadership in the respective industry, to launch Lakmé Academy powered by Aptech, a class-apart premium Beauty Training Institute to offer both basic and advanced courses in hair, skin, makeup, nails and cosmetology. With an excellent, rigorous, and thorough curriculum for make-up, hair and skin courses, we bring the backstage expertise and experience of Lakmé Fashion Week to the curriculum, design and delivery.  Over the past 8 years, Lakmé Academy powered by Aptech has expanded its presence rapidly, establishing itself in over 62 cities across India. The success of this partnership lies in the fusion of expertise, leading to a superior beauty education facility.

    On incorporating the latest trends into its training curriculum to provide students with relevant and up-to-date skills

    Our academy offers certified, industry-recognized certification courses that can pave the way for a secure and fulfilling future in the beauty and hair industry. Lakmé Academy powered by Aptech’s distinction lies in several key aspects:

    A.   International and Class-Apart Curriculum:

       Lakmé Academy powered by Aptech prides itself on offering a curriculum that meets international standards. The educational content is designed to provide a class-apart learning experience, ensuring that students are equipped with skills and knowledge that are globally relevant and competitive.

    B.   Backstage Exposure at Fashion Weeks:

       One unique feature of Lakmé Academy is the provision of backstage exposure at prestigious fashion weeks. This opportunity allows students to gain practical experience in real-world settings, enhancing their understanding of industry practices and trends.

    C.   Trainer Rigorous Training by Lakmé Lever:

       The trainers at Lakmé Academy undergo rigorous training facilitated by Lakmé Lever. This ensures that the educators are well-versed in the latest techniques, trends, and standards set by one of the leading names in the beauty and cosmetics industry.

    D.   Course Structure Designed by National Creative Directors at Lakmé Lever:

       The course structure at Lakmé Academy is developed by National Creative Directors at Lakmé Lever. This means that the curriculum is crafted by industry experts who hold influential positions within the beauty and fashion domain, ensuring a comprehensive and industry-relevant learning experience.

    These distinctive features collectively set Lakmé Academy apart by emphasizing a commitment to international standards, real-world exposure, expert trainer development, and a curriculum designed by industry leaders. The unique elements mentioned above contribute to the specialized and high-quality education provided by Lakmé Academy powered by Aptech.

    On the strategies employed by you to enhance brand visibility for Lakmé Academy Powered by Aptech

    We have employed several strategies to enhance the brand visibility for Lakmé Academy Powered by Aptech.

    A.   Strategic Collaborations: Collaborating with beauty brands, celebrities, artists, media houses, and industry experts to establish credibility and increase brand exposure. By partnering with well-known figures and organizations in the beauty industry, Lakmé Academy Powered by Aptech has leverage their existing networks and audiences to reach a wider demographic.

    B.   Event Sponsorships and Participation: Sponsoring and participating in beauty events, fashion shows, workshops, and seminars has allowed Lakmé Academy to showcase its expertise and offerings to a targeted audience.

    C.   Content Marketing: Creating valuable and informative content related to beauty education, trends, tips, and tutorials has attracted and helped to engage with our target audience. The content is distributed through various channels such as social media, blogs, videos, and newsletters to increase brand visibility and establish Lakmé Academy as a thought leader in the field.

    D.   Student Ambassador Programs: Engaging current students as brand ambassadors has been an effective way to promote the brand. Happy and satisfied students have been advocating for the quality of education and experience they receive at Lakmé Academy, thereby attracting potential students through word-of-mouth and social proof.

    E.   Online Presence: Maintaining an active presence on social media platforms and relevant online forums allows Lakmé Academy to interact with its audience, share updates, and showcase student achievements and success stories. Engaging with followers through comments, likes, and shares helps to foster a sense of community and loyalty around the brand.

    F.   Customer Experience: Focusing on providing an exceptional customer experience to students ensures satisfaction and loyalty, turning them into brand evangelists. Positive word-of-mouth recommendations from satisfied students has significantly enhanced brand visibility and reputation.

    G.   Student Competitions: Driven to build life skills, known as  the 6edge Advantage: Creativity, Resilience, Teamwork, Working under deadline, Presentation Skills and Industry Interface, the brand organises a lot of student competitions to make its students employable & successful.

    On the marketing campaigns that have contributed to increased awareness in the beauty and lifestyle education space

    We have done numerous marketing campaigns in the past years to increase brand awareness. Some of our notable campaigns are not only industry’s first but also India’s first of its kind campaigns. For example in 2019, we launched Winged – India’s first hair & make-up reality web series in association with MTV India offering an exclusive platform to the hair and makeup aspirants across the country, to showcase their talent and win the title as India’s first Hair & Make-up superstar.

    We also launched, ‘Welcome Zindagi’ – unraveling inspirational stories from our alumni/ student community about winning in life, illustrating their journeys to success and financial independence and sharing their tale through ‘Welcome Zindagi’ video series.

    Last year, Lakmé Academy Powered by Aptech presented “The Showcase”, a first of its kind runway competition for its students where the finalists not only co-curated the looks with Designer Samant Chauhan, but the student winners also got an opportunity to work on a project with acclaimed filmmaker – Farah Khan. This was huge for our student community, getting a debut in Bollywood as a hair & make-up artist.   All our campaigns have aimed at demonstrating superior training, technical mastery, incredible industry exposure and real life transformations of our students.

    On ASCI’s Beauty & Personal Care Report last year in Feb where it was mentioned digital is the dominant medium for misleading ads of this sector

    The engagement of direct-to-consumer (D2C) brands and influencers in the personal care category has significantly shaped the digital landscape of the industry. In my view, it’s crucial for both- the brands and the influencers to recognize their responsibility towards consumers. By adhering to advertising regulations and laws, they not only maintain consumer trust but also continue to benefit from positive engagement in the category.

    Consumers increasingly value authenticity and social responsibility, and brands that align their advertising campaigns with these principles are often better received by the public. Let’s not forget that in today’s digital age, brands with poorly executed advertising campaigns may face immediate consequences, including negative chatter and trolling on social media platforms. It underscores the importance of maintaining a positive brand image through responsible and considerate advertising, reflecting the broader trend toward socially conscious consumer expectations.

    Industry bodies like the Internet and Mobile Association of India (IAMAI) and the Indian Beauty and Hygiene Association (IBHA) can play a vital role in educating their members about compliance with advertising self-regulation and the law. By providing guidelines and training, these organizations can help brands and influencers navigate the regulatory landscape more effectively.

    Moreover, social media platforms where such violations occur frequently should also take proactive measures to filter out objectionable ads. Implementing mechanisms to identify and remove misleading or deceptive content can contribute to consumer safety in the online environment.

    Collaboration between industry stakeholders, regulatory bodies, and social media platforms is essential to promote responsible advertising practices and protect consumer interests.

    On the upcoming trends in the beauty and lifestyle industry and how the academy plans to adapt and innovate

    India’s beauty and personal care market are projected to reach $30 billion by 2027, constituting about 5% of the global market, as reported by Redseer Strategy Consultants and Peak XV. Remarkably, the Indian beauty market is advancing at a rate twice as fast as FMCG-led brands and is outpacing the growth of the US and European markets. Currently ranked as the 10th fastest-growing market globally, the health, beauty, and wellness industry are thriving, driven by a burgeoning affluent and middle-class population considering beauty and wellness essential. The rejuvenation segment, once deemed a luxury, is now acknowledged as a crucial tool for stress management. This shift in both, the beauty & wellness industry has positioned the sector not only as a thriving market but also as a significant employment creator over the last decade.

    Globalization and lifestyle changes too have propelled the Beauty & Wellness sector into rapid expansion, creating unprecedented opportunities. As a brand, we too believe in skilling people in industries where there are mass employment opportunities. Lakmé Academy powered by Aptech will continue to produce skilled manpower, it will play a transformative role in elevating India’s standing in the global beauty arena by providing top-notch education, nurturing entrepreneurial spirit, and emphasizing technological integration. As the beauty sector in India gains momentum, our brand will stand at the forefront, nurturing a pool of skilled professionals who are not only adept at meeting local demands but are also equipped to excel on the global stage with its unique approach that goes beyond conventional training. Backstage exposure at iconic events like Lakmé Fashion Week imparts invaluable real-world experience to students, giving them insights into global beauty trends and practices. This hands-on experience distinguishes our pass-outs and positions them as industry-ready professionals. With a holistic understanding of beauty, the academy will not only contribute to the growth of the Indian market but also cultivate professionals capable of making a global impact. 

  • “We aim to become a 1000-crore brand in four to five years”: Popeyes’ Gaurav Pande

    “We aim to become a 1000-crore brand in four to five years”: Popeyes’ Gaurav Pande

    Mumbai: Who doesn’t love fast food? And when it comes to fried chicken, the crispy delight knows no borders. From the sizzling street corners of India to the global giants of fast-food chains, fried chicken has become a universal indulgence, winning hearts and taste buds worldwide.

    Adding to this global love affair, Popeyes, the iconic US fried chicken brand, brings more than 50 years of rich history and culinary tradition to the table. Distinguishing itself with a unique New Orleans-style menu, Popeyes offers a tantalizing range that includes the famous Chicken Sandwich, Popeyes Signature Chicken, and delectable Chicken Tenders. The brand made its debut in Bengaluru in January 2022, quickly spreading its flavorful wings to Chennai, Hyderabad, Coimbatore, and Manipal. With an eye on expanding its savory footprint, Popeyes is gearing up to make a flavorful entrance into Delhi NCR.

    Delving deeper, Indian Television in conversation with Popeyes EVP and business head Gaurav Pande discussed the brand’s USP, the significance of opening its first store in Delhi NCR, and much more…

    Edited Excerpts:

    On Popeyes setting itself apart in the fried chicken market and who does Popeyes consider its nearest competitor in the Indian and the global market

    For nearly 50 years, Popeyes has been rooted in Louisiana, known as a melting pot of cultures similar to many places in India. The fusion of Cajun and Creole cooking styles forms the basis of Popeyes recipes, celebrated for their bold flavors. In India, the focus is on fresh, never-frozen products sourced from local farms, marinated for over 12 hours in Cajun-inspired flavors, hand-battered, and cooked in-store. This approach emphasizes succulent texture and deep flavors, aligning with the culinary heritage. Popeyes aims to provide a best-in-class experience through its store and various channels.

    Upon launching in India, Popeyes introduced its own app and delivery fleet, marked by orange-colored bikes. The brand’s growth strategy involves remaining true to consumers, delivering the best food, and tailoring innovations to the Indian palate.

    In the Indian market, frankly speaking, I rarely think of competition, I think of consumers. So if we get our products right, if consumers love our product, we will win in this market and winning is not at the cost of any competition. Winning is by creating our own relevance. Popeyes aims to become the largest player in the fried chicken category in India, following its success in the U.S. where it recently attained the position of the largest fried chicken-serving chain. This achievement is attributed to staying true to the brand’s products and offering relevant innovations.

    On Popeyes entering the Indian market in 2022 and adapting to the local tastes and preferences of various cities it opened a store in

    The fast-growing non-vegetarian category in India, particularly chicken, is witnessing an increase in consumers and overall consumption. This category is characterised as underserviced and underpenetrated due to the limited number of players and untapped market potential. Popeyes, with its bold flavors rooted in the Cajun cooking philosophy, is well-positioned to enter the Indian market. Additionally, macroeconomic factors such as a growing economy and rising disposable incomes contribute to the growth of eating-out trends.

    Acknowledging the diverse Indian palate, Popeyes has customized its menu through small tweaks based on consumer feedback. The bone-in chicken, known for its bold flavors, and the flagship chicken sandwich with a brioche bun have been well-received by Indian consumers. The introduction of a vegetarian range tailored to the Cajun food philosophy allows even non-meat eaters to experience distinctive flavors. The recent launch of the “hot and messy” chicken range, featuring flavors like sweet chili and smoky pepper, has garnered positive feedback. The brand intends to stay true to its global Cajun roots while catering to the rich and flavorful taste preferences of Indian consumers.

    On Popeyes addressing the growing demand from health-conscious consumers globally, and are there specific initiatives or menu offerings aimed at catering to this segment

    While our focus is not on health-conscious consumers, our products adhere to high safety and hygiene standards. Our chicken is 100per cent non-antibiotic, sustainable, and traceable, sourced from farms with sustainable practices. We maintain end-to-end connectivity through a dedicated and hygienic supply chain, ensuring product safety. Operating our own supply chain allows us to promptly identify and address any temperature breaches. In the event of such breaches, affected products are not made available to consumers, ensuring the highest standards of safety and quality. Our real flavors, derived from genuine spices, are free from artificial additives. Cajun fries, for example, showcase visible spice specs, emphasizing the use of genuine ingredients. With fresh, non-frozen chicken, we prioritize both great taste and a satisfying experience for our consumers, underscoring our commitment to hygiene and safety.

    On the significance that Popeyes attaches to the opening of its first store in Delhi NCR, and what can customers expect from this location

    Delhi, a true haven for foodies, has a special place for our quick-service restaurant that embodies a unique culinary spirit. Our brand, founded by Al Copeland in 1972, has a fascinating story. Copeland personally crafted the bold flavors that became iconic. Legend has it that the bolder products rotated faster, creating a high demand. The milder classics, cooked on demand, had patrons waiting in queues, making them our highest-selling items.

    This story-rich brand perfectly aligns with Delhi’s love for both food and stories. We infuse heart into everything we do, from crafting flavors to cooking and serving. As we prepare to open our first store in a historically significant location, renowned for its food and authenticity, it reflects our commitment to entering the heart of Delhi. This perfect combination of bold flavors and compelling stories resonates with the ethos of both our brand and the city.

    On the trends shaping the fried chicken market, in your opinion

    The macro variable indicates significant growth in the category, particularly in chicken consumption and non-vegetarian meat, with chicken being the fastest-growing segment, even in Quick Service Restaurants (QSR). It is our responsibility to shape the market, given the current lack of variety in products. With 32 stores in just two years, we’ve introduced innovations, such as the hot and messy product, setting trends with uniquely seasoned items and offering a variety of flavors. Our diverse and never-frozen products aim to establish a new standard of expectation for succulence and juiciness in the market. We see it as our duty to bring innovation to a category that has lacked it for the past two years.

    On the TG that you cater to and how do you attract senior citizens who have a notion that home-cooked meals are superior to dining out

    From a communication and targeting standpoint, the brand primarily focuses on the millennial group, particularly early jobbers in the 18 to 35-40 age range. However, in terms of consumption trends, the brand attracts a diverse audience, including families and individuals beyond the age of 40. While the communication strategy remains consistent, product offerings are designed to appeal to various age groups and palates with a range of flavors featuring different heat and spice levels.

    Addressing the preference for home-cooked meals/ordering at home, the brand has been channel-focused since its inception. Through the Popeyes app or m.Popeyes.in, customers in the delivery range, starting with the launch in Delhi, can order and receive warm food at their doorstep within 30 minutes. The brand ensures an omnichannel approach, including its own delivery fleet, to cater to those who prefer enjoying the food at home rather than dining out.

    On future plans in terms of expansion and innovation

    We launched in 2022 and are now 32 stores strong. We are present in 10 cities, nine of them in South, Chandigarh being the city in the North and now entering Delhi. I think this is just a milestone for us in the larger scheme of things. Our intention is to become a 1000-crore brand in four to five years time. That’s what our true north is, which means that we will expand at a very fast pace. We will expand nationally, we will expand in other regions. Obviously, it will happen in a phased manner because all that I was talking about the product requires a lot of capability building at a supply chain level.

    To enable faster expansion, our initial focus is on building capabilities. This includes ensuring the availability of the freshest quality chicken, establishing marination capabilities for a 12-hour process, and optimizing the supply chain to efficiently connect all stores in a short timeframe. Once we successfully build these capabilities in a region, our expansion pace will significantly increase. So regional expansion will be more phased out but our pace will only be accelerating from where we are today.

  • Bajaj Allianz Life sets Guinness Record with Plankathon

    Bajaj Allianz Life sets Guinness Record with Plankathon

    Mumbai:  Bajaj Allianz Life, one of the life insurers, organized the fourth edition of #Plankathon in Bengaluru’s Sri Kanteerava Outdoor Stadium to celebrate the Indian Space Research Organization’s (ISRO) remarkable achievements with Chandrayaan and the Solar Mission, Aditya L1. The on-ground Plankathon event was a culmination of the Company’s hugely popular campaign #PlankForAces which invited Indians to come together to thank the brilliant scientists at ISRO, by uploading their video of holding the abdominal plank.

    The Plankathon event in Bengaluru was graced by N Sudheer Kumar, director, of Capacity Building & Public Outreach, Indian Space Research Organisation HQ. Taapsee Pannu, one of the most dynamic female actors in Indian cinema, has several popular Hindi movies under her belt including Mission Mangal and most recently Dunki championed the entire Plankathon event on the ground. Chandramohan Mehra, chief marketing officer, of Bajaj Allianz Life Insurance, was also present along with Pannu. Guinness World Records adjudicator declared Bajaj Allianz Life Insurance as a new GUINNESS WORLD RECORDS title holder for the largest online video album of people holding the abdominal plank position. #PlankforAces saw 5,194 videos being uploaded by people from all segments.

    Addressing those present at Bajaj Allianz Life Insurance’s Plankathon 2024, N Sudheer Kumar, director, of Capacity Building & Public Outreach, Indian Space Research Organisation HQ, said, “This is indeed an extraordinary event that showcases the collective Indian spirit. With initiatives like #PlankForAces, Bajaj Allianz Life has brought together several thousands by igniting their passion for their country, as well as their motivation to stay fit and healthy. We appreciate and thank everyone who has participated for their efforts. Your wishes will further fuel our endeavour to make India proud, as we set our focus on the new frontiers within space research.”

    Commenting on the success of #PlankForAces and setting a new world record for the Company, Bajaj Allianz Life Insurance chief marketing officer Chandramohan Mehra said, “Bajaj Allianz Life Plankathon has evolved to be more than India’s flagship fitness initiative, that captures the sentiment of India. We are thankful to tens of thousands of participants who planked offline and online to express their admiration towards ISRO’s outstanding accomplishments that make us all immensely proud. Anything less than the world-record-breaking feat would have been inadequate to the applause ISRO deserves.”  

    Actor Taapsee Pannu and the lead female actor from Bollywood’s Mission Mangal commented, “The #PlankForAces movement was especially close to me and was equally inspirational as it was such a unique campaign on fitness that brought so many people together, as it was an opportunity to thank our scientists from ISRO! I congratulate Bajaj Allianz Life Insurance on their fourth edition of Plankathon and for their new GUINNESS WORLD RECORDS title I hope everyone who planked today, or uploaded their videos for #PlankForAces, continue their health and fitness movement and many more join as well for us to be a healthier and more vibrant community.”

    Taapsee Pannu led the on-ground event of #PlankForAces of Bajaj Allianz Life Insurance not only because of her immediate association with the popular Indian movie Mission Mangal but also for the fervour and enthusiasm that the actor brings to all her roles. She has played the lead in several extraordinary movies across genres that either have a flavour of strong message for society, being independent, fitness or sports. These attributes made her the prime choice to lead the fourth edition of Bajaj Allianz Life Insurance’s flagship event Plankathon, which was designed to promote India’s uniqueness as well as health and fitness amongst the citizens. 

  • ITC Engage introduces Luxury Mini Eau De Parfum Fragrance Gift Set

    ITC Engage introduces Luxury Mini Eau De Parfum Fragrance Gift Set

    Mumbai. A whiff of a signature fragrance has the power to elevate senses, and trigger the most heartfelt emotions. Fragrance holds a profound significance in love and romance. It has the power to evoke memories, stir emotions and ignite desire. This Valentine’s Day, ITC Engage unveils a decadent Luxury Miniature Eau De Parfum Fragrance Gift Set curated with the most sought-after scents that dominate fragrance trends of today.

    The fragrances embody the essence of love and celebration and the exclusive gift sets blend timeless elegance and luxury making it the perfect expression of affection for that special someone and significant other.

    ITC Engage brand ambassador Kartik Aryan expressed, “I believe fragrance is not just a scent but a language of love. Resonating deeply with the essence of Valentine’s, a fragrance makes for an absolutely beautiful gift.  ITC Engage Luxury Mini Eau De Parfum Gift sets are designed to evoke passion, captivate senses and truly elevate the Valentine’s Day gifting experience.”

    Packed in an elegant presentation box, the Gift sets for Him and Her exudes opulence. The beautiful miniature bottles reflect sophistication and are convenient to carry everywhere. The scents bottled together presents a melange of different emotions that express love. The Engage Eau De Parfum Minis are an ideal travel companion, perfect for a weekend getaway together.

    ITC Engage brand ambassador Tara Sutaria added, “For me a fragrance is an emotion. When it comes to gifting, I always choose a present that evokes a memory and often find myself exploring fragrances to perfectly suit the personality as well as compliment the occasion. Engage’s beautiful curation of the Luxury Mini Eau De Parfum Gift Sets elevates the celebration of love this Valentine’s Day. It is the perfect gift that exemplifies the allure of romance.”  

    “Fragrance is a recent passion of mine and I am intrigued by the power and allure just a whiff of fine fragrance holds. I believe in the intensity of love and this translates into the kind of gifts that I would personally select. For me, a special fragrance will always have a story. Gifting a fragrance is about sharing the story and the memory of a special moment. The new Luxury Mini Eau De Perfumes from ITC Engage are a great way to express love and illuminate a fragrant memory,” added ITC Engage brand ambassador Shubman Gill.

    Engageshop

  • Akasa Air teams up with The Content Lab

    Akasa Air teams up with The Content Lab

    Mumbai: Digital marketing agency and production house, The Content Lab, proudly announces a strategic partnership with India’s fastest-growing airline, Akasa Air, celebrated for its unwavering dedication to service excellence. This collaboration aims to enrich Akasa Air’s brand presence and amplify its marketing endeavours on the digital front.

    The Content Lab will shoulder the pivotal responsibility of overseeing Akasa Air’s social media marketing, digital initiatives, and content creation mandates. The goal is to bolster the airline’s visibility, reach and engagement in the competitive aviation industry. The partnership will be instrumental in enhancing Akasa Air’s digital footprint, encompassing social media engagement and digital advertising, ensuring the airline maintains its leadership in the digital sphere.

    Akasa Air co-founder, CMO and chief experience officer Belson Coutinho remarked, “I am super excited to partner with The Content Lab as we strengthen our brand and enhance the digital footprint. As we leverage digital technology, our collaboration will help us deliver innovative, quality and engaging content thus positioning Akasa among the most loved brands globally. “

    “We are privileged to collaborate with Akasa Air, a brand synonymous with warm, reliable and efficient service. Our team is eager to harness our expertise to enhance Akasa’s marketing efforts and support their continued growth. We look forward to infusing fresh perspectives, creativity, and innovation into the brand, fostering an authentic connection with their consumers,” expressed The Content Lab CEO Vaibhav Mehta.