Category: Brands

  • Vim takes a strong stance on chores neutrality

    Vim takes a strong stance on chores neutrality

    Mumbai: This Valentine’s Day, Vim, a dishwash brand under Hindustan Unilever Ltd, has put forth a fresh perspective on modern love with their latest campaign #OwnYourOwnDishes.

    In collaboration with their creative digital agency, Interactive Avenues, and India’s first women’s channel, SheThePeopleTV, the brand has launched a special vodcast addressing gender stereotypes when it comes to household responsibilities. The thought-provoking episode features a heartfelt conversation with renowned poetess, actress and columnist – Priya Malik.

    Delving into Priya’s dynamic life experiences and unique perspectives, the vodcast talks about how love also means equality in chores and how everyone needs to own their own chores. It highlights the importance of defying traditional gender roles when it comes to managing mundane household tasks like the never-ending pile of dishes.

    “With ‘Love, Life & A Sinkful of Dishes’, our aim was to help people build stronger and more equitable relationships through modern interpretations of love. Vim is trusted by millions of Indian consumers, and we are delighted to be shaping such impactful conversations along with the brand,” said Interactive Avenues senior creative director Eshwari Pandit.

  • FashionTV unveils it’s 19th Glamorous Salon in Hubli on Valentine’s Day

    FashionTV unveils it’s 19th Glamorous Salon in Hubli on Valentine’s Day

    Mumbai: FashionTV, the global beacon of fashion, luxury, and style, has left an indelible mark in cities across the country with its upscale salons. From Ludhiana, Jammu, and Pondicherry to Thrissur, Hyderabad, Mohali, Bareilly, Goa, Bengaluru, and Mumbai, FTV Salon’s influence in the beauty and style realm is unparalleled.

    As a testament to its continued commitment to redefine beauty standards, FTV celebrated Valentine’s Day with the grand opening of its 19th FTV Salon in Hubli, Karnataka, on February 14, 2024. The event was graced by the esteemed presence of Mrs. Praveen Salecha, Aura Mrs. India, 2021, fashion designer, actor, model, and influencer, along with Shri Pralhad Joshi, Union Minister of Parliamentary Affairs of India, added a touch of glamor and significance to this momentous occasion.

    The key luminaries present included Shri Shankranna Munvalli, Director KLE Society; Shri Vasant Horatti, Chairman Oxford College; Shri Mahendra Singhi, Joint Secretary Karnataka Chamber of Commerce, Hubli; Mrs. Reshma Fernandes, Mrs. India Elegant 2019, industrialist, model, social activist, and AIWAA Winner 2021; and Shri Satish Sejwadkar, Corporator, Hubli.

    The Managing Director of FashionTV, Mr. Kashiff Khan says, ‘I am deeply grateful for the overwhelming love and support we have received, and it is with immense pride that we announce the latest addition to the FTV Salon family in the vibrant city of Hubli, Karnataka.’ Mr. Khan further adds, ‘This journey is a testament to the shared passion for beauty, fashion, and excellence that unites us all.’

    The event unfolded as a spectacular celebration of beauty, sophistication, and the artistry that epitomizes FTV Salon. The ambiance exuded sheer elegance, setting the stage for a remarkable evening attended by beauty enthusiasts, influencers, and distinguished personalities from the industry. Adding to the grandeur, the salon witnessed an overwhelming footfall of 1000+ people on the day of the inaugural, affirming the widespread excitement and anticipation surrounding the launch.

    Key members of the FTV Salon team demonstrated their expertise, providing attendees with a glimpse of the salon’s avant-garde approach to beauty and styling. The event highlighted the salon’s dedication to setting new standards in the beauty and fashion industry.

  • Pebble announces Vienna and Vama – Smart bling for women

    Pebble announces Vienna and Vama – Smart bling for women

    Mumbai: With the onset of the season of love, India’s fastest growing smartwatch brand Pebble has announced two glamorousand smart timepieces – Vama and Vienna – crafted as an ode to the modern Indian women. While Pebble Vienna embodies an ultra-premium style with a brilliant diamond cut, Pebble Vama personifies elegance & glamour in a curvy metallic dial. This collection was unveiled by actress Bhumi Pednekar, an epitome of what the collection manifests – style and substance. Vienna dons a 1.27” HD display & metallic mash straps in different hues, whereas Vama comes with AMOLED always-on display and choice of silicone and mesh straps.

    “Our new launches are designed for the modern-day women and we think of these watches as ‘Smart Bling for Women’. Both Vienna and Vama are designed in accordance with the lifestyle needs & aspirations of women who do not shy away from flaunting their fashion statement on their wrists. The perfect accessory for any ensemble, be it with your favourite black dress or a traditional wedding season attire, we dedicate these timepieces to the might of modern Indian women. Besides, Vama and Vienna also make the perfect gifting option this Valentine’s Day,” said Pebble co-founder Komal Agarwal.

    Echoing her sentiments, Mensa Brands Founder & CEO Ananth Narayanan added, “Pebble has since its inception been catering to all segments of the young & new India. As a brand, we salute women power and firmly believe that all their lifestyle aspirations must be catered to. Our product portfolio diversification is an earnest attempt in this direction.”

  • Godrej Yummiez introduces ‘Yummiez Crispy Fried Chicken’

    Godrej Yummiez introduces ‘Yummiez Crispy Fried Chicken’

    Mumbai: Godrej Yummiez, a leading brand of frozen ready-to-cook products from Godrej Tyson Foods Ltd (GTFL), is thrilled to announce the launch of its latest innovation, Yummiez Crispy Fried Chicken, a ready-to-cook crunchy snack that is convenient to make at home in just five to seven minutes. The brand also unveiled Yummiez Crispy Chicken Bites; bite-sized munchies made from premium boneless chicken. As the leading brand in the non-veg frozen ready-to-cook category, Godrej Yummiez continues to redefine the landscape with its offerings and innovations.  Crispy Fried Chicken and Crispy Chicken Bites become two fresh additions in Yummiez’s non-veg portfolio, having witnessed the launch of chicken sausage sachets, cocktail sausages, and prawns in the last one year.    

    As per a report released by Department of Animal Husbandry, Dairying & Fisheries in 2022, India’s chicken meat consumption is around 3 kg per person per year. The organised fried chicken category in India is estimated to be around INR 2000 crore, growing anywhere between 15-20% per annum. However, most consumers choose to enjoy fried chicken outside due to the hassle associated with cooking it at home and the inability to achieve recipe and taste matching restaurant like fried chicken. Identifying this need gap, Godrej Yummiez is offering a ready-to-cook variant bringing restaurant like taste to home along with convenience and ease. The ready-to-cook fried chicken also offers more value to consumers.

    Speaking on the launch of the new product, Godrej Tyson Foods Ltd CEO Abhay Parnerkar said, “Factors such as the rising popularity of ready-to-cook and value-added chicken products are driving up chicken consumption. As India’s leading player in ready-to-cook frozen products category, Godrej Yummiez recognizes consumer preference for indulging in fried chicken out of home, steering clear of the kitchen complexities and its preparation at home. Sensing the potential and the absence of hassle-free home options, we proudly introduce a ready-to-cook format of fried chicken that is super crunchy, tasty and can be made within just five to seven minutes.”

    He further added, “Our unique advantage lies in our vertically integrated operations, where we breed organic-fed chicken on our own farms. The best-in-class practices from Farm-to-Fork ensures that the chicken on offer is high protein, tender and juicier which can then be bought in various shapes and forms. This way we ensure there is complete control on the quality of chicken and consumers get only what we breed on our farms.”
     

  • TAM AdEx: Reflections of 2023 for advertising in movies genre

    TAM AdEx: Reflections of 2023 for advertising in movies genre

    Mumbai: TAM AdEx India has released a report on television medium – reflections of 2023 for advertising in movies genre.

    Trends in ad volumes of movie genre: 27 per cent rise in 2023 as compared to 2019. In 2023, there was a four per cent increase in advertising volumes compared to 2022. Advertising volumes in the second quarter of 2023 were five per cent higher than those in the fourth quarter of the same year.

    In 2024, the movies channel genre secured the second-highest share of advertising volumes among various channel genres.

    Hindi movies maintained their dominance in terms of ad volumes, holding a share of over 40 per cent in both 2023 and 2022. The top four sub-genres maintained their positions from 2022 to 2023. In 2023, the top five sub-genres collectively accounted for 77 per cent of the advertising share.

    The count of categories, advertisers and brands consistently increased over the period, but, it was seen highest during Q’4 of 2023.

    During 2023, the top four sectors retained their respective positions compared to 2022. The combined contribution of the top 10 sectors accounted for 93 per cent of the advertising volumes in 2023. Among top 10 sectors, the BFSI sector was the sole newcomer in 2023 compared to 2022.

    Toilet soaps retained its first position with nine per cent share of ad volumes in 2023 compared to 2022. Washing powders/liquids ascended to second position with four per cent share of ad volumes compared to its third position in 2022. Together, the top 10 categories covered 38 per cent share of ad volumes in 2023. In 2023, biscuits was the only new entrant with three per cent share of ad volumes over 2022.

    During 2023, toilet soaps saw the highest increase in ad secondages as compared to 2022, followed by washing powders/liquids with 54 per cent and 15 per cent ad volumes growth respectively. In terms of growth percentage among the top 10 categories, air fresheners topped with the highest growth of three times.

    Top 10 advertisers contributed 57 per cent share of movies genre’s ad volumes. HUL was the leading advertiser with 22 per cent share of ad volumes in 2023. Along with HUL, Reckitt Benckiser (India) and P&G retained their respective positions in 2023 over 2022. Nestle India was a new entrant and secured the 10th position in 2023 compared to its 11th position in 2022.

    In the movie genre, Devdarshan Dhoop Industries stood out as the primary exclusive advertiser among the 35 plus advertisers prominently featured in the 2023.

    The top 10 brands contributed 11 per cent share of movies ad volumes. Compared to 2022, Dettol Toilet Soaps retained its first position in 2023.

    Sandoor Sandal and Turmeric, Lifebouy Toilet Soap and Colgate Dental Cream were new entrants during 2023 over 2022. Out of the top 10 brands present in 2023, four of them belonged to Reckitt Benckiser (India) and four belonged to Hindustan Unilever.

    470 plus advertisers & 1.4K plus brands exclusively advertised in movie genre during 2023 as compared to 2022. Piramal Capital & Housing Finance and Lux Jasmine & Vitamin C+E were the top exclusive advertisers and brands respectively during 2023 as compared to 2022.

    Prime time was the most preferred time band on movie genre followed by afternoon and morning time bands. Primetime, afternoon & morning time bands together added more than 70 per cent share of ad volumes.

    In both 2023 and 2022, ads lasting for 20-40 seconds dominated the advertising landscape of the movie genre on TV, accounting for over half of the total ad volumes. Following closely, commercials lasting less than 20 seconds emerged as the second most favored choice for advertising on movie channels in both years.

  • Bagzone Lifestyles partners with Warner Bros Discovery Global Consumer Products

    Bagzone Lifestyles partners with Warner Bros Discovery Global Consumer Products

    Mumbai: Bagzone Lifestyles Pvt Ltd, the parent company of Lavie Sport, is set to revolutionise the fashion accessories landscape through a remarkable collaboration with entertainment powerhouse Warner Bros Discovery Global Consumer Products. The innovative collaboration debuts with an official collection dedicated to Lavie Sport, featuring bags inspired by iconic DC superheroes like Superman, Batman, and Wonder Woman. Recognising the timeless appeal of these globally recognisable superheroes and themes, Bagzone seamlessly integrates them into its product aesthetics and prioritizes quality to exceed customer expectations.

    The collaboration between Bagzone and Warner Bros Discovery Global Consumer Products spans diverse age groups, making them the perfect fit for this venture. The debut result is a carefully curated collection of 8 SKUs, showcasing beloved DC Super Heroes like Superman, Batman, and Wonder Woman. These iconic superheroes seamlessly integrate into Bagzone’s line of high-quality products, offering a unique fusion of fashion and entertainment.

    Collection details:

    Collection name: Lavie Sport officially collaborates with Warner Bros. Discovery Global Consumer Products for a collection inspired by Superman, Batman, and Wonder Woman.

    Product categories: The initial launch highlights three distinct ranges of backpacks for Lavie Sport, featuring iconic DC Super Heroes Superman, Batman, and Wonder Woman.

    Pricing: The price of the collection will range between INR 1500 to INR 1700.

    Availability: The products will be available for purchase both online and offline, providing consumers with convenient access.

    Bagzone Lifestyles Pvt Ltd CEO Ayush Tainwala, expressed his enthusiasm about the collaboration, stating, “We are thrilled to integrate iconic DC Super Heroes into our products, creating a blend of style, quality, and entertainment that has never been seen before. Bagzone envisions that this collaboration will not only elevate the brand presence but also set a benchmark for future industry collaborations. This distinctive blend of fashion accessories and iconic entertainment exemplifies Bagzone’s commitment to delivering innovative and boundary-pushing products. Anticipating substantial revenue growth through this collaboration, Bagzone aims to tap into the immense popularity of Warner Bros. Discovery’s iconic characters”.

    This collaboration between Bagzone Lifestyles and Warner Bros Discovery Global Consumer Products promises to redefine the fashion accessories industry in the Indian market, where iconic characters seamlessly merge with high-quality fashion, setting a new benchmark for style and entertainment.

  • Nikon India unveils debut ‘Wonders of the Wild’ contest with WWF-India

    Nikon India unveils debut ‘Wonders of the Wild’ contest with WWF-India

    Mumbai: Nikon India Pvt Ltd is thrilled to announce the launch of the first season of its ‘Wonders of the Wild’ photography and videography contest in collaboration with the Worldwide Fund for Nature -India (WWF-India). The contest aims to recognise and reward the acumen of Wildlife photographers and videographers in India who are passionate about capturing some of the breathtaking moments of flora & fauna through their lenses. The ongoing one-and-a-half-month-long contest is open to wildlife photographers and videographers across India till 3 March 2024.

    The contest has been introduced with the primary objective of inspiring both videographers and photographers dedicated to wildlife and nature to unleash their creativity and visual storytelling prowess and capture the vibrance of Indian Wildlife.

    Speaking at the commencement of the contest, Nikon India Pvt Ltd MD Sajjan Kumar said, “India is recognized as a natural sanctuary for an array of wildlife, offering photographers and videographers an ideal canvas to showcase their talent on a global scale. Our newest endeavour, the ‘Wonders of the Wild’, exemplifies our steadfast dedication, bolstered by our extensive array of top-tier lenses and Mirrorless cameras designed for wildlife photographers & videographers. We are confident that this contest will not only serve as a platform for budding shutterbugs to exhibit their expertise and enthusiasm in capturing the splendor of India’s wildlife but at the same time will serve as a reminder for the conservation of this planet’s exquisite flora and fauna.”

    Commenting on the association, WWF-India director marketing and communications Kaveri Jain said, “Capturing moments in the wild is an art that requires unparalleled passion, discipline and talent. It also plays a significant role in raising public awareness about India’s rich biodiversity and inspiring its conservation. We applaud Nikon India’s initiative of rewarding wildlife photographers and videographers who have perfected this art. We are proud to partner with their ‘Wonders of the Wild’ contest and award the winners some of our best conservation products from the WWF-India Nature Store. We look forward to seeing some fantastic photos and videos, which is always an inspiration.”

    The top entries of this contest will be evaluated by a distinguished panel of renowned wildlife videographers and photographers such as “Mr Shaaz Jung – aka big cat specialist, Nikon  Z ambassador, director of photography for the National Geographic feature film titled “The Real Black Panther”.

    Second on the Jury panel is the ‘The Tiger Princess of India’ – a title bestowed to a renowned wildlife photographer, wildlife conservationist, and Nikon creator, Latika Nath.

    We are excited to announce the third jury member of the contest, Kallol Mukherjee, a distinguished Nikon creator and acclaimed wildlife photographer with multiple awards to his credit.

    Submission of entries:

    The contest shall remain open for entries until 3 March, 2024. Participants regardless of age or gender, are encouraged to participate in the contest.

    Participants can enter the contest through the Nikon India website at  https://capturewithnikon.in/wonders-of-the-wild. The participants need to fill out a form, upload a link to their photo and/or video, and specify the Nikon camera and lens model used to capture the entry. Additionally, all participants need to provide a 100-word caption describing why their entry should be shortlisted. For the video entries, the total duration should not exceed one minute.

    Alternatively, participants can also participate via Instagram by uploading their photo and/or video via their personal Instagram handle. The accompanying caption must highlight the Nikon camera and lens used, include a 100-word description about why their entry should be selected, and add following hashtag #wowseason1, and tag @NikonIndiaOfficial to validate their entry.

    Exciting prizes:

    Winners not only stand a chance to win exciting prizes worth Rs 8 lakhs but they also have the opportunity to receive nationwide recognition and fame within the Wildlife community. The winner will receive a powerful and versatile mirrorless camera, Nikon Z 8 worth Rs 3,43,995 as a grand prize. The first runner-up will receive the NIKKOR Z 400mm f/4.5 VR S lens worth INR 2,93,995. and the second runner-up will take home the NIKKOR Z 180-600mm f/5.6-6.3 VR lens worth INR 1,69, 995.00.

    The top 10 entries will also receive WWF-India Nature Store Merchandise,

    Nikon India highly encourages India’s wildlife photographers and videographers to come forth and participate in this exhilarating contest and showcase their skills and be recognised for their untapped talent but also get a chan. Nikon India is excited to see how these talented individuals will bring their unique perspectives and exceptional stories through their submissions.

  • Deltin Star Weekend concludes on a high note!

    Deltin Star Weekend concludes on a high note!

    Mumbai:  Asia’s premier offshore casino, Deltin Royale, recently concluded its highly anticipated three-day ‘Deltin Star Weekend’, leaving guests in awe with a remarkable experience of entertainment and gaming. From 9 to 11 February 2024, visitors were treated to an unforgettable blend of gaming, hospitality, and live performances, truly showcasing Deltin’s commitment to excellence.

    This star-studded event was made even more special with the presence of Bollywood celebrities like Shilpa Shetty and Tamannaah Bhatia, who added an extra touch of glamour to the festivities. Guests also enjoyed a captivating performance by the renowned music-composer duo, Salim-Sulaiman, who ensured everyone had a memorable time.

    The ‘Deltin Star Weekend’ was a testament to Deltin’s dedication to providing extraordinary experiences to its patrons. On the successful culmination of the event, Delta Corp COO Manoj Jain shared his thoughts, stating, “We are thrilled to have hosted such an extraordinary gathering at Deltin Royale. The presence of renowned celebrities added a unique charm to the event, making it an unforgettable experience for everyone in attendance. Deltin remains steadfast in its mission to be a beam of entertainment excellence and unparalleled hospitality offerings. Continuing the celebrations of 10 years of Deltin Royale, we are committed to offer even more unforgettable experiences to our guests from across the nation throughout this year.”

    Goa remains one of the favorite destinations for vacation in India. It’s known for its beautiful beaches, bohemian vibes and unique casino experience. The guests experienced a unique blend of luxury gaming, live entertainment and hospitality at the Deltin Star Weekend. The event demonstrated skills and exhibited a thriving competitive ambiance for players who won 60 lakhs worth of playing coupons, i-phones, gold coins, apple watches and a lots more at this signature event. The event seamlessly blended the thrill of gaming with the allure of celebrity appearances, creating an ambiance that resonated with excitement. 

  • Zee Entertainment: Below-par performance yet again

    Zee Entertainment: Below-par performance yet again

    Mumbai: Zee Entertainment (Z IN) reported revenue of Rs 20.46bn, down 16.1 per cent QoQ and 3.1 per cent YoY, slightly below our estimates. Ad revenue declined 3.4 per cent YoY to Rs 10.27bn whereas subscription revenue grew 3.0 per cent YoY to Rs 9.21bn. Revenue from Zee5 stood at Rs 2.33bn, up 20 per cent YoY. The company reported an EBITDA of Rs 2,092mn with an EBITDA margin of 10.2 per cent, down 340bp QoQ and 580bp YoY. Reported PAT stood at Rs 533mn.

    Z reported muted ad revenue, in line with our estimates, as it declined 3.4 per cent YoY, due to the shift of ad spending toward the Cricket World Cup (CWC); linear TV ad revenue will continue to grow by 3-4 per cent YoY on steady state, in our view, for the near to medium term, led by mild outperformance in the regional genre. Linear subscription revenue too is set to grow by ~4 per cent YoY on a steady state, as linear TV household loss will be offset by price hikes, which could be subject to regulatory hurdles post-NTO implementation. Growth in the digital business remains strong, as revenue grew 33 per cent YoY in 9MFY24 (contributed 10.7 per cent of total revenue in 9MFY24), led by higher subscription and ad revenue, and the launch of 73 shows & movies (including 14 originals) over the past three quarters. EBITDA margin remains healthy for the linear TV business at ~27 per cent in 9MFY24 (ex of OTT losses and movie revenue); however, with OTT losses, it is weak at 10.8 per cent; management is confident of achieving sharp improvement in EBITDA margin, led by 1) lower losses in OTT as investments have peaked, and 2) cost rationalisation on employee, technology and content. We believe the EBITDA margin could expand 450bp during FY24-26E to 15.4 per cent in FY26E, below management’s aspiration of ~18-20 per cent.

    ▪ Valuation: Despite the potential for improved profitability, concerns persist, such as 1) increased disruption in the digital & linear TV space due to the potential merger of Disney and Reliance, 2) legal overhang on pending litigations with creditors and Sony Corp, and 3) the absence of a strategic partner which could pose a challenge to scale up digital business offerings, a key growth driver. Z has a robust catalogue of movies, TV shows, web series and music content, which limits potential downside from current levels despite risks; the stock currently trades at 19.6x FY26E P/E. Any potential tie-up with a strategic partner or a turnaround to scale up digital offerings with lower losses will be key monitorable for an upgrade. We raise our revenue by 0.2 per cent for FY25E and 1.9 per cent for FY26E. We increase our earnings by 2.5 per cent for FY25E and 21.1 per cent for FY26E, due to better margin. We retain Sell with a higher TP of Rs 180 from Rs 170 due to better margin. We value the broadcasting business at 10 times (unchanged) one-year forward P/E and OTT at 3.0 times (unchanged) one-year forward EV/sales

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  • Urbn signs Kartik Aaryan as its brand ambassador

    Urbn signs Kartik Aaryan as its brand ambassador

    Mumbai: Urbn, the leading homegrown D2C charging solution brand has announced signing Bollywood actor Kartik Aaryan as its brand ambassador. This move marks the next step in Urbn’s proposition of delivering the best charging solutions while remaining accessible and stylish to build a connection with users across all key markets. This partnership is more than just a collaboration; it’s a commitment from Urbn to push boundaries and ride the wave of innovation that aligns perfectly with the younger generation.

    Urbn is known for its advanced technology and creative approach to seamlessly merging power solutions with our daily lives. Catering to the preferences of today’s youth, Urbn emphasises the need for on-the-go charging while staying in style. As the brand ambassador, Kartik is a true blend of creativity, perpetual energy, and spontaneous creation. With his unique and relatable personality, Kartik is the ideal representative for Urbn, amplifying the brand’s vision of making innovative and convenient products accessible to everyone. His vibrant and versatile persona will add charm to Urbn’s portfolio, extending across new product launches and campaigns. Additionally, Kartik will also be featured in a slew of commercials spread across Urbn’s social and digital media channels in coming months.

    Aaryan said, “As someone who is living out of a suitcase, hopping from one set to another, the struggle for an on-the-go charging buddy is real. While I strive for excellence in films, Urbn is leading the way in India’s charging needs that ensures people like me do not get stuck with a dead phone and stay juiced up. I am all powered-up to join Urbn and look forward to being a part of their growth journey.”

    Urbn CEO & founder Sagar Gwallani said, “Urbn and Kartik Aaryan together forge a power-packed combination for our brand. His unique personality, coupled with Urbn’s dynamic approach, creates a synergy that will not only strengthen the brand perception but also connect authentically with our tech-savvy Gen-Z audience. We look forward to powering up the future together and making Urbn the number one charging solutions brand in India.”