ITV

Category: Brands

  • Celebs join Seagram’s 100 Pipers Glassware to support eradication of corneal blindness in India

    Celebs join Seagram’s 100 Pipers Glassware to support eradication of corneal blindness in India

    Mumbai: Seagram’s 100 Pipers Glassware Play for a Cause is an initiative that aims to spread awareness about eye donation and the impact it can have to eradicate corneal blindness in the country. Championing the initiative are renowned celebrities including Bhumi Pednekar, Harmanpreet Kaur, Randeep Hooda, Dia Mirza and others, who will inspire people to learn more about the cause and support the initiative.

    As per official sources, there are approximately 1.5 million people suffering from corneal blindness in India, with 40 thousand new cases added every year. Sight for these individuals can be restored by corneal transplantation. However, only about 25 to 30 thousand eyes become available through donations every year – which is negligible compared to the need. This is a disappointing statistic, especially in a country like India where with our population, we need only a minor fraction of people to be donors to eradicate corneal blindness completely from the country. The Play for a Cause campaign seeks to make people aware about the problem and inspire them to be part of the solution.

    This initiative focuses on making an impact by driving awareness and intent towards this critical cause. Seagram’s 100 Pipers Glassware has also partnered with Mohan Foundation, an NGO that has been a pioneer in the realm of organ donation in India for the last 25 years. Inspired by the campaign, people can also go to the Mohan Foundation page to know more about the process of actually becoming eye donors.

    Another key advocate for this initiative is India’s Iconic Rock Band, Parikrama. All members of this legendary rock band have pledged to be organ donors. In fact, last year they also released ‘Translucent Night’, an original song in support for organ donation. As part of this initiative, Parikrama will also perform magical live events in Hyderabad, Bangalore, Chandigarh, Jaipur, Gurgaon, Kolkata, and other cities where they will play Translucent Night among other iconic rock hits.

    100 Pipers Glassware has scaled up The Play for a Cause initiative over many years to support agendas that create a positive impact on society such as fundraising for the Kerala flood victims, aiding Nepal Earthquake relief efforts, and initiatives like providing food for the underprivileged, tree plantation drives among many other.

    “Seagram’s 100 Pipers has always inspired people to go beyond material markers of success to make a positive impact on the world. With Play for a Cause we have, over many years, created a platform where consumers can actively participate in creating that impact – be it raising funds for natural disaster relief, helping feed the underprivileged, or through many other relevant causes. This year, 100 Pipers Glassware Play for a Cause aims to spark a movement that not only spreads awareness about the critical need of corneal donation in our country, but also inspires people to help bring India closer to becoming free from corneal blindness.” commented Pernod Ricard India CMO Kartik Mohindra.

    Brand ambassador, Bhumi Pednekar said, “As the brand ambassador of 100 Pipers Glassware, I am truly grateful for the opportunity to represent a brand that aligns with my values and convictions. I’m dedicated to fostering positive transformation in every way possible. I firmly believe in the importance of contributing to the greater good of our world through my actions. Leading the 100 Pipers Glassware Play for a Cause initiative signifies my endeavour to embrace a future where we strive towards ensuring that we give the gift of sight to every individual suffering from corneal blindness.”

    “I am part of the 100 Pipers Glassware ‘’Play for a Cause’ initiative to highlight my commitment to a vision where every pledge brings us closer to eliminating corneal blindness in India.” Randeep Hooda quotes.

    “Being part of the 100 Pipers Glassware Play for a Cause initiative underscores my dedication to spreading awareness and fostering a future where sight knows no boundaries.” commented Harmanpreet Kaur.

    Dia Mirza also expressed “Proud to stand in support of the 100 Pipers Glassware Play for a Cause initiative, advocating for a society where the gift of sight is a universal right.”

    “Music has the power to touch the deepest parts of our souls and serves as a universal language that unites people from all walks of life. Through our collaboration with 100 Pipers Glassware Play for a Cause initiative, we would like to harness the emotive power of music to inspire individuals, motivating them to pledge as donors and become part of a movement dedicated to eradicating corneal blindness.” commented MOHAN Foundation executive director Pallavi Kumar.

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  • Noise collaborates with Airtel Payments Bank and Mastercard to launch new way to pay

    Noise collaborates with Airtel Payments Bank and Mastercard to launch new way to pay

    Mumbai:  Airtel Payments Bank collaborated with Noise, a smartwatch brand, and Mastercard, a global technology company in the payments space, to unveil A New Way to Pay. The entities have come together to launch the Bank’s Airtel Payments Bank Smart Watch aimed at revolutionizing contactless payments, to redefine and make contactless payments accessible to a larger consumer base. Bringing the power of, Tap and Pay to every wrist, the initiative will empower users to unlock the full potential of smart wearables and democratise convenient financial solutions, enabling users to stay ahead of the curve and enjoy the benefits of the future of payments.

    These smartwatches, developed by Noise and enabled by Airtel Payments Bank will boost Tap and Pay capabilities, and enhance the experience for users by bringing the convenience of contactless payments through the smart wearables. The smartwatch will empower Airtel Payments Bank’s customers to do more with their wearables, making it a one-stop solution for their daily lifestyle needs. The new smartwatch is now available to be purchased at Rs 2,999.  

    Customers who have a savings account with Airtel Payments Bank can purchase this smartwatch from the Airtel Thanks App. Customers who are new to the bank can order the smartwatch immediately by opening a bank account digitally on Airtel Thanks App. They can then activate the watch by linking it to their savings bank account via the Thanks App in just one minute. Once linked, users can immediately commence making payments by simply tapping the watch on Point of Sale (POS) machines with the Tap and Pay facility. A customer would be able to make payments between Rs 1 to INR 25,000 per day using the Airtel Payments Bank Smart Watch.  

    The smartwatch has been conceptualized and meticulously crafted by Noise, India’s leading smartwatch brand, celebrated for offering a perfect synergy between state-of-the-art technology and functionalities that enhance a convenient lifestyle. Equipped with an array of health and productivity features and industry-forward innovation, the smartwatch is designed with an appealing 1.85-inch square dial to enhance the user experience further by enabling contactless payments directly from the wearable.

    The smart watch’s NFC chip supported by the Mastercard network will further empower people to do more with their wearable, making the smartwatch a one-stop solution for all their lifestyle needs. The NFC chip-enabled smartwatches are designed to seamlessly support contactless payments at retail outlets, POS terminals, and various other touchpoints, making financial transactions more inclusive and convenient for all.

    Speaking on the launch, Airtel Payments Bank COO Ganesh Ananthanarayanan said, “Urban digital customers now have a seamless solution for on-the-go digital payments through our partnership with Noise and Mastercard. The Airtel Payments Bank Smart Watch revolutionizes how customers engage in contactless payments, offering unparalleled convenience. With this innovation, customers can effortlessly make transactions without the hassle of carrying extra cards or using their phones for small payments. Our collaboration with Noise reflects our commitment to addressing the evolving needs of urban digital consumers. By integrating contactless payment capabilities into wearable technology, we empower customers with greater freedom and flexibility in their daily transactions. This smartwatch is the first wearable device that the bank has launched. The Bank will be coming up with more options and innovative payment solutions to enhance the digital banking experience, ensuring convenience and security for our valued customers.”

    Speaking on the partnership and the innovation in the Smart Watch, Noise co-founder Amit Khatri said, “At Noise, innovation is our driving force, guiding us to constantly meet evolving consumer needs. We are thrilled to partner with Airtel Payments Bank. It marks a significant stride in redefining the smart wearable experience, exemplifying our potential to disrupt and bring forth yet another industry-forward innovation: Tap and Pay functionality in smartwatches. Through the Tap and Pay functionality powered by NFC chips on the Mastercard network, we aim to simplify the payment process and enhance convenience by unlocking a new way for users to interact with their devices. From conceptualization to bringing the idea to life, the Airtel Payments Bank Smart Watch, born from this partnership, reflects on our commitment to delivering meaningful innovation that ensures that every interaction with our product upgrades and enriches their lives.”

    Highlighting the significance of this collaboration, Mastercard division president of South Asia Gautam Aggarwal said, “Today’s aspirational consumers are always on the lookout for unique multifaceted solutions that are quick, easy, efficient, and convenient. Contactless technology is a digital catalyst for a new set of consumer experiences. Mastercard has been partnering with the world’s leading global brands in the wearable segment to bring contactless payments to life. The company is delighted to collaborate with Airtel Payments Bank and Noise to jointly power the launch of this innovative smartwatch, which will act as a comprehensive lifestyle solution. Backed by Mastercard’s promise of safe and secure transactions, it will provide users with an enhanced and secure payment experience.”

    While helping users unlock contactless payment functionality on the Smart Watch, which is equipped with Bluetooth calling capability, and boasts a long-lasting battery life of up to 10 days. Additionally, the SmartWatch offers access to a collection of 150 cloud-based watch faces and supports 130 different sports modes. With an IP68 water resistance, it can withstand water exposure. The watch features a 1.85-inch TFT LCD with 550 nits brightness and is available in both black and blue colour options. Furthermore, it includes a Stress Monitor feature to help users track and manage their stress levels effectively. Additionally, the SmartWatch features SpO2 Monitoring, enabling users to monitor their blood oxygen saturation levels for better health insights and tracking. It is available in black, grey, and blue colour options.

    The smartwatch is just the start of this long-term partnership between Airtel Payments Bank and Noise, and the brands are working together to come up with the next phase of innovations on wearables, empowering India with Smart Payment Solutions. 

  • The Body Shop India set to expand its footprint to 100 more brand touchpoints by 2025

    The Body Shop India set to expand its footprint to 100 more brand touchpoints by 2025

    Mumbai: The Body Shop, a British-born international ethical beauty brand, has an ambitious yet purposeful vision for growth in India. The brand plans to expand to 100 more brand touchpoints by focusing on a major expansion in the Travel Retail, Beauty Specialty and Quick commerce segments. The Body Shop India currently has 200 stores nationwide and caters to 1500 cities through its Brand.com online reach as well as strong marketplace partnerships with all leading players.

    The Body Shop vice president of retail & operations Vishal Chaturvedi said, “India is one of the top markets for The Body Shop globally. Our consistent growth reflects the popularity of The Body Shop and the immense opportunities we are tapping into in the country. We will continue to scale up and focus on omni-channel expansion while leveraging newer opportunities in high convenience formats to build stronger brand affinity in India.”

    In line with The Body Shop’s mission to positively impact both people and the planet, the brand has been actively launching Activist workshop stores since 2022. The unique format stores empower customers to easily navigate and support the Recycling Programme launched by The Body Shop way back in 2019. Through this initiative; customers can recycle their favourite product packaging thereby fostering a more sustainable approach and supporting the environment through plastic recycling.

    Recently, The Body Shop India has been in the forefront with path-breaking campaigns highlighting women and their community trade partners in India. Earlier this year The Body Shop India launched an empowering brand campaign featuring renowned actress Diana Penty, emphasizing The Body Shop’s fearless & feminist brand ethos. 

  • MyGlamm onboarded as official beauty partner for ‘Bade Miyan Chote Miyan’

    MyGlamm onboarded as official beauty partner for ‘Bade Miyan Chote Miyan’

    Mumbai: The Good Glamm Group, South Asia’s largest direct-to-consumer beauty and personal care announces a three-year strategic partnership with Bollywood’s leading production house Pooja Entertainment; commencing the association with MyGlamm, coming on board as the official beauty partner for the upcoming Bollywood blockbuster ‘Bade Miyan Chote Miyan’.

    Produced by Pooja Entertainment and directed by Ali Abbas Zafar ‘Bade Miyan Chote Miyan’ is an upcoming blockbuster starring Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, Sonakshi Sinha and more.

    Pooja Entertainment director Jackky Bhagnani shared, “Collaborating with the Good Glamm Group and integrating MyGlamm as the exclusive beauty partner for ‘Bade Miyan Chote Miyan’ is an exciting opportunity for Pooja Entertainment, delivering unparalleled entertainment experiences while staying at the forefront of industry trends that not only captivates audiences with its storytelling but also sets new standards in on-screen beauty and glamour.”

    Good Glamm Group Good Brands Co CEO Sukhleen Aneja said, “Our partnership with Pooja Entertainment represents a strategic blend of storytelling and beauty innovation. MyGlamm coming on board as the official beauty partner for the movie ‘Bade Miyan Chote Miyan’ seamlessly aligns with our philosophy #GlammUpLikeAStar with ease. MyGlamm’s line of innovative vibrant make up helps create beautiful looks inspired by the best of Bollywood.”

    As the exclusive beauty partner, MyGlamm will bring its innovative products and unparalleled expertise to enhance the on-screen beauty of the film’s cast. Additionally, The Good Glamm Group’s creator and media divisions – Good Creator Co and Good Media Co, will collaborate with Pooja Entertainment to curate engaging promotional content and immersive experiences for fans leading up to the movie’s release.

    With ‘Bade Miyan Chote Miyan’ poised to be one of Bollywood’s biggest releases of the year, The Good Glamm Group and Pooja Entertainment are set to captivate audiences with a blend of cinematic excellence and beauty innovation.

  • HostBooks join hands with Darsh Infotech

    HostBooks join hands with Darsh Infotech

    Mumbai: HostBooks Ltd., an enterprise business management solution provider catering to mid-large and premium industries in India, is thrilled to announce its latest strategic partnership with Darsh Infotech, marking a significant advancement in the company’s distribution and service capabilities.

    Darsh Infotech co-founder and CEO Bharati Nathwan brings over 15 years of expertise in delivering end-to-end retail solutions, specializing in POS, ERP, CRM, and auditing. With four decades of experience, Bharati’s profound domain knowledge ensures effective implementation of software solutions tailored to diverse business needs. Her confidence in HostBooks’ comprehensive solution highlights the potential to streamline operations and drive seamless growth, addressing inefficiencies associated with using multiple software systems. This partnership aims to enhance operational efficiency and facilitate holistic business development.

    Expressing her enthusiasm about the partnership, Bharati Nathwani stated, “Joining forces with HostBooks Ltd. as a Platinum Partner is not merely a business decision but a strategic step towards empowering Indian enterprises. The potential for growth and the opportunity to streamline business operations with HostBooks are immense. Darsh Infotech foresees significant opportunities with HostBooks, particularly in mid-large enterprises across manufacturing, hospitality, restaurants, and distribution sectors.

    HostBooks zonal business head Paras Dixit warmly welcomes Darsh Infotech onboard, firmly believing that the synergy between HostBooks and Darsh will mark a pivotal moment for the industry. Swetak Singh, AVP & head of channel business, expressed admiration for Darsh Infotech’s impressive track record of experience. With their expertise, we anticipate lucrative growth and significant improvements within our focal areas. Furthermore, their profound domain knowledge and extensive network will undoubtedly bolster our position as the leader in the cloud software market.

    HostBooks vice president & business head of manufacturing Gopalkrishna Vaidyanathan remarked, “This partnership with Darsh Infotech is a cornerstone in our mission to democratize access to top-tier enterprise business solutions for mid-large and premium industries in India. We are thrilled to have Bharati Nathwani and his team on board, bringing their unparalleled expertise and vision to our collective journey.”

    Abhijit Dutta, CSO and advisor to the board of directors expressed immense excitement about having Darsh Infotech onboard. With their impressive track record and ability &  expertise to manage complex business scenarios in versatility, we anticipate substantial growth and enhancements in our focal areas. Their domain knowledge and extensive network will undoubtedly fortify our position as the leader in the cloud software market.

    This partnership sees great opportunity in mid-large and premium enterprises, especially in manufacturing, hotels, restaurants, and distribution. HostBooks has a long range of products to cater to different segments, which provides a great business opportunity and helps to grow fast. Moreover, HostBooks provides single platform access to several modules, which is very unique in the industry and helps customers save time and money. HostBooks also onboarded major clients like Royal Orchid, Delta Inn, KariGhar, Ferh Hotels, The Clark Hotels Group, Sagar Ratna, and many more, which builds confidence. HostBooks is a government-authorized GSP as well.

  • Seattle Orcas partners with Sportz Interactive as the official digital agency

    Seattle Orcas partners with Sportz Interactive as the official digital agency

    Mumbai: Seattle Orcas, the flagship Major League Cricket (MLC) franchise representing the Pacific Northwest, have partnered with Sportz Interactive (SI) as its official digital agency. This marks a significant milestone as it represents SI’s first collaboration with a MLC team.

    Sportz Interactive will play a pivotal role in enhancing Seattle Orcas’ digital presence, focusing on fan acquisition, retention, and commercialization. The partnership aims to elevate the overall fan experience while creating meaningful interactions between the team, its supporters, and its sponsors.

    In the first year of this exciting collaboration, Sportz Interactive will concentrate on harnessing first-party data, ensuring robust retention strategies on various social media platforms, and contributing to the creation of substantial value within the Seattle Orcas’ ecosystem. This approach aligns with SI’s commitment to delivering innovative and engaging digital solutions.

    “Seattle Orcas are thrilled to welcome Sportz Interactive into our family as our official digital agency,” said Seattle Orcas co-owner Sanjay Parthasarathy. “In this digital age, establishing a strong, unique and different online presence is crucial, and we believe Sportz Interactive’s expertise will bring an added perspective to our engagement strategies”.

    Sportz Interactive is known for its commitment to storytelling and this ethos will be at the core of its collaboration with Seattle Orcas. The digital agency brings a wealth of experience in crafting compelling narratives that resonate with audiences, contributing to a deeper connection between the team and its supporters.

    “We are excited to embark on this journey with Seattle Orcas, our first Major League Cricket team. Through this relationship, we aim to elevate the digital presence of Seattle Orcas, build a loyal fan base and create long term commercial value for the franchise,”  said Sportz Interactive CEO Siddharth Raman.

    As Seattle Orcas and Sportz Interactive join forces, they look forward to setting new benchmarks in the digital landscape of Major League Cricket. The partnership is poised to bring fresh and innovative digital experiences to fans, fostering a deeper sense of community and engagement.
     

  • Gulf launches unstoppable army campaign: Excuses CSK players and fans take centre stage

    Gulf launches unstoppable army campaign: Excuses CSK players and fans take centre stage

    Mumbai: Gulf Oil Lubricants India, a leading player in the Indian lubricant industry, is thrilled to announce its innovative campaign for this T20 season, titled “Gulf Unstoppable Army”. In a groundbreaking move, Gulf Oil has decided not to feature Chennai Super Kings (CSK) players in its advertisements this season. Instead, the brand has launched an announcer film on digital platforms to highlight this novel approach, empowering CSK’s passionate fan base to create the advertisements, thereby giving the players more time to train and aim for their sixth title.

    The campaign’s launch was made by a revealing behind-the-scenes film, offering a glimpse into this innovative approach. Picture a bustling set, filled with anticipation. As CSK’s beloved players, led by MS Dhoni, step onto the scene, there is a palpable energy. Yet, Ravi Chawla, MD & CEO of Gulf Oil Lubricants India Ltd, unveils a different agenda – one centred around giving the players the space they need to excel. “This season, Gulf is giving you the gift of time,” he declares, stressing the importance of their undivided attention on the game.

    CSK CEO Kashi Viswanath underscores the significance of this decision, providing the players with an opportunity to refine their skills. The film concludes with a call to action for fans, inviting them to join the #GulfUnstoppableArmy by creating their own Gulf ads, highlighting the brand’s commitment to both the team and its loyal supporters.

    Gulf Oil Lubricants India MD & CEO Ravi Chawla commented, “This year, we are taking a fresh approach by celebrating the true spirit of cricket and its passionate fans. The Gulf Unstoppable Army campaign is a tribute to the unwavering support and passion of the CSK fan base. We believe that by giving our beloved CSK players the gift of time, we are not only supporting their quest for another title but also engaging the fans in an unprecedented way, making them an integral part of our journey.”

    Dentsu Creative West group executive creative director Ajeet Shukla adds, “The T20 season is that challenging phase of advertising where you’ll have to & must do something disruptive and good to get noticed. That’s what our attempt has been this time with the idea of not using CSK players for Gulf Ads. Instead giving back the time to practice and hopefully emerge as Champions for the 6th time. Now you must be wondering who’ll be making ads for us. Fans will. Something super interesting is coming soon.”

    The Gulf Unstoppable Army campaign is a unique initiative that fosters a deeper connection between the brand, the fans, and the team. Leveraging digital platforms for the campaign’s launch and subsequent fan-generated content, Gulf aims to create a cohesive and engaging narrative that celebrates the spirit of cricket and its supporters. While primarily digital, the campaign will also extend its reach to TV and outdoors, ensuring widespread visibility and engagement.

    The brand campaign film will be featured across digital platforms including YouTube, Facebook, and Instagram.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Gulf Oil (@gulfoil.india)

     

  • Godrej Tyson Foods presents a diverse showcase of Yummiez and Real Good Chicken at AAHAR 2024

    Godrej Tyson Foods presents a diverse showcase of Yummiez and Real Good Chicken at AAHAR 2024

    Mumbai:  Godrej Tyson Foods Ltd (GTFL), a joint venture of Godrej Agrovet Limited and Tyson Foods, U.S.A, commanded a prominent presence at the 38th edition of AAHAR – The International Food and Hospitality Fair in New Delhi. GTFL’s showcase centered around its extensive product portfolio, anchored by the consumer favourite brands, ‘Real Good Chicken’ and ‘Godrej Yummiez,’ reiterating the company’s standing as a key player in the Hospitality, Restaurant, and Catering (HoReCa) segment.

    A leader in the frozen food category, GTFL offers a sizable range of over 50 frozen vegetarian and non-vegetarian ready-to-cook products under the ‘Godrej Yummiez’ brand. Noteworthy additions to the exhibit included the easy-to-cook Crispy Fried Chicken, Crispy Chicken Bites, nutritious Millets Patty, and the delectable Crispy Potato Starz along with range of Real Good Chicken processed poultry products. These offerings epitomize GTFL’s efforts in launching products as per evolving consumer preferences.

    The showcase underscored GTFL’s operational prowess, particularly in the Quick Service Restaurants (QSR) and Business-to-Business (B2B) segments. Leveraging Godrej’s robust supply chain expertise and Tyson’s capabilities in vertically integrated poultry processing, the collaboration strategically addresses the escalating demand for quality poultry in India. GTFL’s focus remains steadfast on serving the diverse needs of QSRs, hotels, restaurants, and cafes.

    GTFL, as a responsible corporate entity, provides high-quality, safe, and cost-effective frozen food products through its esteemed brands ‘Real Good Chicken’ and ‘Yummiez’. The company’s unwavering dedication to delivering world-class standards tailored to local tastes underscores its pivotal role in supporting India’s burgeoning food industry, quick-service restaurants, and modern retailers.

    Speaking on participating at AAHAR 2024, Godrej Tyson Foods Ltd CEO Abhay Parnerkar said, “The 38th edition of AAHAR provided us with a platform to showcase our extensive portfolio and the innovation we have achieved in the ready-to-cook category. With our prominent brands, Real Good Chicken and Yummiez, we have unwaveringly stayed true to our commitment to delivering quality food products to the B2B and B2C sectors. As we look to expand our retail & HoReCa footprint in FY25, AAHAR 2024 will provide us with an opportunity to have effective conversations with domestic & global customers.”

  • Celio India’s gen-AI integration sparks change

    Celio India’s gen-AI integration sparks change

    Mumbai: Celio India, the French menswear brand, is creating ripples in the fashion industry by integrating generative AI across different business functions. This innovative approach not only enhances creative processes but also optimises operational efficiency, positioning Celio as a frontrunner in the realm of fashion innovation.

    Leveraging AI-powered tools and algorithms, Celio has streamlined its content generation pipeline, driving efficiency and innovation while enhancing creativity and customer engagement. By harnessing the power of GenAI, Celio is able to analyse vast amounts of data to gain valuable insights into consumer preferences, trends, and behaviour, facilitating tailor-made content to resonate more effectively with their target audience. This data-driven approach enables Celio to produce personalized, high-quality content at scale, spanning across various channels, from social media to e-commerce platforms resulting in compelling storytelling and fostering deeper connections with its customers.

    The fashion industry is currently at a crucial point, dealing with the twin challenges of making fashion more sustainable and accelerating innovation throughout the entire process. Celio is tackling these challenges directly by incorporating GenAI into its system. One such example is where GenAI is seen to be playing an important role in optimizing Celio’s inventory and supply chain management by enhancing operational efficiency throughout the organisation, as well as ensuring streamlined restocking procedures and reducing leftover inventory.

    Celio’s adoption of AI technologies ensure highly personalised shopping experiences, suggesting products that match individual customer preferences. This personalised touch strengthens the bond with customers, boosting loyalty and enhancing the overall shopping experience.

    Commenting on this innovative development, Celio India CEO Satyen Momaya said, “At Celio, we find ourselves at a pivotal moment, utilising AI to optimize both operational efficiency and foster creativity. This strategic move marks a significant step towards sustainable fashion practices. GenAI is reshaping how we generate product images and creative content, reducing time and resources. This transformative technology, coupled with GenAI’s content creation and personalization capabilities, deepens our connection with customers, enriching their shopping experience and fostering lasting loyalty.”

  • Godrej Appliances joins ONDC Network to strengthen consumer outreach

    Godrej Appliances joins ONDC Network to strengthen consumer outreach

    Mumbai: Godrej Appliances, part of Godrej & Boyce, the flagship company of Godrej Group, has joined the Open Network for Digital Commerce (ONDC) to elevate consumer access to its diverse range of home appliances. This will further increase the brand’s nationwide presence and provide customers with more convenience while purchasing appliances.

    Godrej Appliances has tied up with Mystore to facilitate its enlistment across the Open Network. Presently, Godrej Appliances offers a range of 100+ SKUs through ONDC Network encompassing a wide range of advanced home appliances like refrigerators, air conditioners, washing machines, microwave ovens, dishwashers, air coolers and deep freezers.

    On the back of this extensive Network, the brand aims to cater to several pin codes across 20+ states in India in the coming months. All products available on ONDC Network will be priced at competitive rates as compared to other platforms. Going forward, the brand will also enable easy purchase through consumer finance offers and further tap into marketing opportunities on the ONDC Network.

    Expressing enthusiasm about this strategic move, Godrej Appliances business head & executive VP Kamal Nandi said, “We are excited to be a part of the government backed ONDC, with our partner Mystore to facilitate this endeavor. Godrej’s commitment to engage customers and build loyalty aligns seamlessly with ONDC’s mission to create a digitally inclusive and vibrant marketplace. As we onboard the Network, it enables us to connect with a wide audience and offer them a large variety of Godrej’s advanced home appliances. By 2026, we estimate our ONDC Network contribution to reach 20% of our e-commerce business with our entire range of home appliances.”

    ONDC CEO & MD T Koshy said, “The addition of a trusted brand like Godrej to ONDC Network validates our growing reach and influence. As more prominent brands across sectors join us, it further strengthens the Network’s ability to drive inclusion and innovation. We are thrilled that Godrej recognizes the value of integrating with ONDC Network to enrich consumer choices across India’s towns and cities.”

    ONDC CBO Shireesh Joshi added, “For all the brands that onboard onto the Network, it will certainly unlock new opportunities and customer segments for them.  It allows beloved brands to extend their equity by being more accessible and affordable. Through a deeper market access enabled by the Network, Godrej can now showcase and deliver their quality products to consumers everywhere. We are happy and looking forward to the positive impact and progress Godrej will drive through the Open Network.”

    Mystore co-founder Kriti Aggarwal said, “We are happy to play a pivotal role in enabling Godrej Appliances to begin their ONDC Network journey. This collaboration furthers our cause of making it seamless for Enterprise brands to bring their complete dealer network to the ONDC Network and boost brand visibility and reach through digital channels.”