ITV

Category: Brands

  • Myntra and Britannia Good Day introduce pants with hidden money pockets

    Myntra and Britannia Good Day introduce pants with hidden money pockets

    Mumbai: What’s the hot trend today? Shackets? Cargo pants? Denims on denims? Myntra, the home of trends – is turning the trend game upside down and making us buy pants for an all-new reason… to find money inside its pockets!

    Think about it. Every human being on Earth loves finding forgotten money in their pockets. But since millions of young Indians switched to digital payments, this small joy is running out of circulation.

    To resurrect this small win for a whole new generation, Talented Agency turned to Britannia Good Day – India’s favourite cookie brand, that’s all about celebrating the small wins, and asked them to put their money where their mouth is… or where their consumers’ pockets are.

    Thus was born the ‘The Bank of Small Wins’ – a guerilla activation that’s entering pockets. Britannia Good Day printed their own currency* (worth ~ Rs 15 lakhs), in denominations ranging from Rs 10 to Rs 2000, each adorned with designs inspired by the memorable packs of Britannia Good Day… and stuffed into lakhs of pockets across India.

    Starting with 1 lakh random pockets across Myntra’s collection: in random jeans, trousers, pyjamas, you name it. Across the best of Myntra’s homegrown brands including Roadster and FWD.

    And while the ‘bank’ might not be real, the value of the currency is! Every note from The Bank of Small Wins is redeemable for actual currency (through a UPI cashback). No strings attached.

    In an exciting tease, Britannia Good Day has also hinted at the possibility of a massive Rs 50,000 note hidden in one of these pockets, somewhere!

    That’s not all – each note contains bonus small wins, cleverly crafted to offer a touch of whimsy and practicality to any social situation – whether it’s turning a meeting into an email or sidestepping the dreaded ‘Shaadi’ conversation with parents, these bonus wins add an extra layer of charm to every discovery.

    In a classic Indian touch, some of these notes will also have random scribbles on them that make the receiver even luckier – right from secret autographs ft. an Indian sportstar, to a secret phone number which will award the user with three months of free Britannia Good Day packs!

    “The  Beastification of Good Day is here! Digital payments killed the world’s biggest small win, and Britannia Good Day is now resurrecting it. Through the world’s smallest media touchpoint… pockets! To think that there could be a Britannia Good Day ad hiding in your pocket was both hilarious and thrilling. Both Aww and Awe. This insight and idea is relatable to every human being on Earth – and we’ve been joking about how Britannia Good Day should go global just so every currency – Euro, Yen, Dollar – gets a taste of The Bank of Small Wins. It’s the prettiest-looking currency out there!” Sanket Audhi and Aatif Shaikh, Creatives @ Talented.

    “Cookie Dough is meeting Real Dough! To take Britannia Good Day from the Indian kitchen to the Indian wardrobe was unexpected. We hope buying pants or giving them for laundry will never feel the same again. The Bank of Small Wins is a guerilla activation, a media innovation and a cross-brand collaboration… all rolled into one, and one of the freshest interpretations of Britannia Good Day’s brand platform of Everyday Small Wins,” Amit Doshi, Chief Marketing Officer, Britannia.

    “What do cookies and pants have in common? One of the most exciting partnerships seen in India of course! Partnering with Britannia we gave Cash on Delivery a whole new spin multiplying the delight and excitement of receiving your order. We’re hoping this makes shopping on Myntra even more exciting now. And on a lighter note, gives us more reasons for women’s clothes to have pockets.” Vijay Sharma, Senior Director, Brand Marketing, Myntra.

    Want to find one of these notes? Try your luck by shopping on Myntra!  

  • IAS and Snap partner to offer AI-driven brand safety for advertisers

    IAS and Snap partner to offer AI-driven brand safety for advertisers

    Mumbai: Integral Ad Science (Nasdaq: IAS), a global media measurement and optimisation platform, announced a first-to-market partnership with Snap Inc. (NYSE: SNAP) to provide advertisers with increased transparency across their Snapchat campaigns through IAS’s AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product.

    “We are excited to partner with Snap to deliver our best-in-class measurement solution for marketers to safeguard and scale their businesses on Snapchat,” said Lisa Utzschneider, CEO of IAS. “Snap is focused on developing ad offerings in a premium and safe content ecosystem, and our partnership will give advertisers actionable data to maximise their investment across Snapchat.”

    Aligned to the Global Alliance for Responsible Media (GARM) standards, the new offering will benefit advertisers from third-party validation with trusted and transparent industry metrics. IAS’s Total Media Quality product provides unique insight into video content through frame-by-frame analysis of images, audio, and text to provide the most accurate measurement at scale.

    “We’re thrilled to partner with IAS to offer Snapchat advertisers an additional layer of brand safety and suitability,” said Patrick Harris, President of Americas at Snap. “We’ve built safety into the fundamental architecture of our platform and are dedicated to providing our community and partners a healthy and safe experience. We look forward to continuing to invest in products and partnerships across the brand safety ecosystem.”

    IAS is a Snapchat Brand Safety Coalition member and has partnered with Snap to drive greater transparency and media quality measurability of in-app photos and videos. Since 2018, IAS has provided Viewability and Invalid Traffic Measurement for global advertisers across their in-app video buys.

    IAS’s post-bid Brand Safety and Suitability Measurement product will be available for campaigns on Snapchat later this year. 

  • Swiggy launches ‘She The Change’

    Swiggy launches ‘She The Change’

    Mumbai: In a tribute to India’s vibrant spirit of women entrepreneurship and their impact on the economic landscape, Swiggy, India’s leading on-demand convenience platform, launched a new initiative titled “She The Change- From Vision to Venture”. Inaugurated by the Minister of Finance and Corporate Affairs, Government of India, Smt. Nirmala Sitharaman, the initiative by Swiggy underscores the contribution of food delivery platforms in fostering and stimulating women’s entrepreneurship in the country.

    Commemorating nearly a decade of working with women entrepreneurs, Swiggy is shining the spotlight on their journey ‘from vision to venture’ for both budding and established women entrepreneurs in the Food & Beverage (F&B) industry. The launch event served as a platform for accomplished women entrepreneurs in F&B from across India, joined by distinguished figures from economics and academia, and Swiggy’s leadership including Swiggy group CEO Sriharsha Majety and Rohit Kapoor, Swiggy Food Marketplace CEO Rohit Kapoor.

    Swiggy has more than 50,000 women-run restaurants on its platform. It is estimated that these entrepreneurs are generating approximately three hundred thousand jobs, as each restaurant employs an average of six direct employees. Swiggy believes that this is merely the beginning of their contribution to the food and beverage sector, which accounts for around three per cent of the country’s GDP.

    The Honourable Minister of Finance and Corporate Affairs commended Swiggy’s role in encouraging and recognising the performance of women-led businesses, a move emphasizing the Honourable Prime Minister’s endorsement of women’s inclusion in the workforce, encapsulated in his vision of ‘Nari Shakti,’.

    Speaking at the occasion, Sitharaman said “From keeping women at the centre of policymaking to women-related budgets to discussing women in employment, we have come a long way. Today, I can see there is great vibrancy in women-led enterprises, where women are coming forth and taking up business challenges- whether small, medium or big, you find women everywhere, and programmes such as Swiggy’s “She the Change” are giving them the encouragement and a little push, and for other women to know this is possible. Swiggy deserves a special mention for encouraging women’s entrepreneurship nationwide.”

    Majety said, “’She The Change’ transcends being just an initiative; it stands as a platform, dedicated to honouring and amplifying the remarkable stories of women entrepreneurs and leaders in the F&B industry. They have not only set new benchmarks for success but also played a pivotal role in shaping India’s economic narrative. At Swiggy, we deeply acknowledge the dedication and perseverance they’ve poured into their ventures, and it’s our privilege to celebrate and recognize several of them in the presence of Smt. Nirmala Sitharaman Ji, Honourable Minister of Finance & Corporate Affairs.”

    Kapoor said “In the decade since Swiggy’s inception, we’ve had the honour to provide a platform for women entrepreneurs in the F&B space and witness their remarkable journeys first-hand. It’s inspiring to see the steady growth in both the number and scale of women-led businesses on Swiggy each year. ‘She the Change’ is dedicated to these entrepreneurial women. It’s more than just a celebration—it’s about empowering them with access to resources for sustained success, growth, and meaningful impact.”

    NOTO- Healthy Ice Cream co-founder Ashni Shah said, “The restaurant industry is highly competitive, and this is why it is encouraging to see women in the industry being celebrated by a platform like Swiggy with the “She the Change” initiative. Food delivery platforms like Swiggy make a significant contribution towards enhancing our visibility and increasing our order volumes by connecting us with a broader customer base. I am grateful for this recognition and hope that this initiative inspires more women to not only take the initial step but also pursue their aspirations with conviction.”

    Swiggy’s mission to offer unparalleled convenience to consumers through access to a wide variety of restaurants has empowered numerous restaurants, especially in smaller towns. Bonfire Pizza, Rishikesh, Priya Sharma said “From sharing homemade meals at the office to launching our restaurant, the journey has been a leap of faith. We faced many trials, including limited resources and no advertising budget, however, post our partnership with Swiggy in 2019, our business saw a transformative shift, reaching new heights. Today, Bonfire Pizza is not just a restaurant; it’s a testament to chasing your passion and embracing the opportunities that come your way. Is heartening to see Swiggy recognise and honour women entrepreneurship through stories of women-led businesses turning their vision into reality.”

    The event concluded with the facilitation of women entrepreneurs from across the country, celebrating their remarkable contributions and inspiring journeys in creating a difference through their ventures.

  • Philips Audio launches launch of TAT3225 earbuds

    Philips Audio launches launch of TAT3225 earbuds

    Mumbai: India’s TWS market has witnessed a robust growth of 34 per cent wherein the surge was primarily driven by the growing consumer preference for wireless convenience and portability as reported by IDC. Additionally, technological advancements resulted in the development of TWS earbuds offering improved sound quality, extended battery life, and enhanced features, thereby propelling the category’s expansion. Keeping this in mind, TPV Technology has further expanded its footprint in the audio market with the launch of the brand-new Philips TAT3225 TWS.

    Ideated to revolutionise the audio experience of its users, these new TWS boasts an array of top-notch features that promise unparalleled sound quality and comfort. From immersive audio performance to seamless connectivity, the TAT3225 is designed to redefine the audio experience for all. Available at leading retail outlets and online platforms, this TWS will be available at a special price of Rs 1990/-.

    The Philips TAT3225 TWS offers an exceptional 24-hour playtime, along with echo cancellation and an IPX4 rating, ensuring it’s the perfect companion for all on-the-go adventures. With the added flexibility of mono mode and intuitive integrated controls for easy access to the phone’s voice assistant, these earbuds are tailored to suit every individual’s needs. They are also equipped with low latency ultra-responsive mode- offering the user a smart pairing feature, while LED indicators keep users effortlessly connected at all times.

    Commenting the launch of the two new products, TPV Technology India Pvt Ltd country head Atul Jasra said, “We are delighted to unveil our latest addition, the Philips TAT3225 TWS earbuds, to our valued customers. These innovative earbuds are tailored with audiophiles in mind, offering an exceptional audio experience. At TPV, our passion for excellence drives us to continually raise the bar, and these new releases are a testament to our dedication to providing the highest quality audio experiences. With advanced features ensuring superior sound performance, we have spared no effort in ensuring that these earbuds not only meet but exceed expectations, ultimately enhancing the audio experience for our esteemed customers.”

    Key features of the new Philips TAT3225 TWS

    24 hours’ playtime (Six + 18 hours)

    Experience uninterrupted music on the move with our latest TWS earbuds, boasting an impressive 24-hour playtime. You can indulge in your favorite tracks all day long. Whether you’re commuting, exercising, or unwinding at home, these earbuds guarantee non-stop musical enjoyment. Bid farewell to frequent recharging hassles and welcome endless hours of audio bliss with our TWS earbuds.

    IPX4 splash and sweat resistant

    ⦁ IPX4 certification ensures reliable protection against water and sweat damage

    ⦁ Can handle while doing activities like running, gym workouts, and sudden rain showers

    ⦁ Perfect companion for an active lifestyle, providing freedom to focus on workouts or outdoor adventures without distractions

    Integrated controls

    Say goodbye to unwanted echoes with the echo cancellation feature. Whether you’re in a noisy environment or speaking in windy conditions, our echo cancellation feature guarantees optimal sound quality, allowing you to enjoy seamless communication with friends, family, or colleagues and immerse yourself fully in your audio experience, whether you’re making calls or listening to music. Communication becomes more convenient by activating your phone’s voice assistant with just a tap making your tasks easier by giving out simple commands. Moreover, the built in mic feature provides sound clarity to both the speaker and listener ensuring that your work calls and meetings go smooth without any hindrances.

    Mono mode

    The TAT3225 offers the convenience of mono mode, allowing you to multitask activities while using a single earbud.  Whether you need to stay aware of your surroundings while on a call or simply prefer mono listening during certain activities, this feature provides enhanced flexibility and versatility. With mono mode, you can enjoy uninterrupted audio playback or engage in hands-free calling with ease, without the need to wear both earbuds simultaneously. Simply pop in one earbud and enjoy your favorite content while staying connected to the world around you.

    Smart pairing and design

    Immerse yourself in uninterrupted connectivity through our innovative smart pairing feature, enhanced by the state-of-the-art “Low Latency Ultra Responsive Mode” for swift connections. These earbuds are ergonomically designed to provide a snug and cozy fit for every user, promising unparalleled indulgence.

  • Dive into festivities with Fabindia’s Holi-inspired collection

    Dive into festivities with Fabindia’s Holi-inspired collection

    Mumbai: Step into the vibrant world of Holi celebrations with Fabindia’s latest collection, where comfort meets style in the most delightful way. Embrace the joyous colors of the season with our meticulously handpicked treasures that seamlessly blend traditional craftsmanship with contemporary elegance.

    Our comfortable collection invites you to immerse yourself in the spirit of Holi, where every piece is designed to enhance your festive experience. From flowing kurtas and breezy sarees to chic kurtis and playful accessories, each garment is crafted with care, ensuring comfort and ease as you revel in the festivities.

    At Fabindia, we celebrate the rich cultural heritage of India by incorporating age-old techniques such as block printing, hand embroidery, and tie-dye into our designs. Every garment tells a story of skilled artisans and their dedication to preserving our traditional crafts while infusing a modern twist that resonates with today’s fashion-forward audience.

    Whether you’re attending a colourful Holi party or celebrating with loved ones at home, our collection offers something for every occasion. Let Fabindia be your companion as you embrace the vibrant hues and joyful spirit of Holi, making memories that will last a lifetime.

  • Casio celebrates 50 years with limited-edition CASIOTRON TRN-50

    Casio celebrates 50 years with limited-edition CASIOTRON TRN-50

    Mumbai: Get ready to travel back in time and celebrate Casio’s fiftieth anniversary with the all-new Casiotron TRN-50, a limited-edition masterpiece inspired by the groundbreaking Casiotron that took the world by storm in 1974!

    Limited to just 4,000 pieces worldwide, each unit represents a rare opportunity to own a slice of Casio’s legacy, making it a must-have for discerning collectors and watch enthusiasts. What sets these timepieces apart is their individuality; each bears a unique engraved serial number, ranging from 0001/4000 to 4000/4000, underscoring their rarity and collectability.

    The groundbreaking Casiotronwas the first of its kind to feature an automatic calendar function and its creation is hailed as a pivotal point in Casio’s history. With a meticulous reproduction of the original design, the timepiece matches the look and size of its predecessor, boasting an external diameter of 39.1mm and a slimmer profile by 0.3mm.  

    The nods to the past are everywhere – from the textured case and band to the dark blue dial, CASIOTRON logo, and other intricate details that echo the pioneering spirit of the original design. The timepiece seamlessly integrates today’s cutting-edge technology, ensuring that watch enthusiasts get the best of both worlds. Turn the watch over, and you’ll discover the iconic symbol on the case back, updated ever so slightly to commemorate the brand’s 50th anniversary.

    Crafted with retro design, dark blue dial, stainless-steel construction and a convenient one-touch three-fold clasp, the TRN-50 maintains the essence of the original with modern features. The watch takes connectivity to the next level with mobile link functionality via Bluetooth, allowing seamless integration with dedicated app. Additional highlights include Multi-Band 6, a powerful LED backlight with selectable duration, five daily alarms, a full auto-calendar, and a remarkable battery life of 11 months on a rechargeable battery or an extended 22 months when stored in darkness with the power save function activated.

    The Casiotron TRN-50 is a collector’s item for those who appreciate the bold legacy of Casio. Priced at Rs 39,995, the timepiece is up for grabs at nearby Casio stores. Customers can also purchase this exclusive timepiece online at: https://www.casio.com/in/watches/casio/product.TRN-50-2A/ 

  • Five must-try herbal colors for a safe and joyous Holi celebration

    Five must-try herbal colors for a safe and joyous Holi celebration

    Mumbai: As we eagerly await the arrival of Holi, the festival of colors, it’s crucial to prioritise safety and sustainability while reveling in the joyous festivities. This year, why not opt for herbal colors that not only add vibrancy to your celebrations but also promote environmental consciousness and skin safety? My Pooja Box presents a selection of five herbal colors that are not only safe but also reflect the rich traditions and essence of Holi.

    1. Holi herbal orange gulal:

    Made using a blend of herbs, flowers, edible materials, and fruit and vegetable extracts, this vibrant orange gulal from My Pooj Box is a must-try for Holi enthusiasts. With its natural ingredients, it ensures a safe and non-toxic coloring experience for everyone. Embrace the spirit of Holi with this traditional yet innovative herbal color.

    2. Holi herbal purple gulal:

    Delve into the regal hues of purple with this herbal gulal, crafted using a concoction of herbs, flowers, and organic extracts. Its rich and deep color adds a touch of elegance to your Holi celebrations while ensuring skin-friendly and eco-friendly festivities. Let the essence of nature infuse your joyous moments this Holi.

    3. Holi herbal pink gulal:

    Add a splash of pink to your festivities with this herbal gulal, meticulously crafted using natural ingredients like herbs, flowers, and fruit extracts. Its soft and soothing shade exudes warmth and positivity, creating an atmosphere of love and togetherness. Celebrate Holi in style while staying true to your commitment to sustainability.

    4. Holi herbal blue gulal:

    Dive into the tranquil hues of blue with this herbal gulal, formulated using herbs, flowers, and organic extracts. Its calming color evokes feelings of serenity and peace, enhancing the spiritual aspect of your Holi celebrations. With its gentle and non-toxic composition, it’s suitable for revelers of all ages.

    5. Holi herbal yellow gulal:

    Harness the radiant energy of the sun with this herbal gulal, infused with organic turmeric and natural fruit and vegetable extracts. The vibrant yellow hue symbolizes joy, prosperity, and new beginnings, making it an ideal choice for ushering in the spirit of Holi. Revel in the festivities with this skin-safe and environmentally friendly herbal color.

    The demand for herbal colors is on the rise in the industry due to growing awareness about the harmful effects of chemical-based dyes on both health and the environment. Herbal colors, such as those offered by My Pooja Box, are made from natural ingredients like herbs, flowers, and fruit extracts, making them gentle and non-toxic. These colors benefit our skin by reducing the risk of allergies, irritation, and long-term damage associated with synthetic dyes. Embracing herbal colors ensures a safe and joyful Holi celebration while promoting sustainability and skin wellness.

    By opting for these herbal colors from My Pooja Box, you not only ensure a safe and joyful Holi celebration but also contribute to the preservation of our environment and traditional heritage. Say goodbye to harmful chemicals and artificial dyes, and embrace the beauty of nature with these herbal colors. Let this Holi be a reflection of your commitment to health, sustainability, and cultural reverence. Happy Holi!

  • Hrithik Roshan to continue as brand ambassador for Clear Premium Water

    Hrithik Roshan to continue as brand ambassador for Clear Premium Water

    Mumbai: Clear Premium Water, a bottled water brand, has completed a year in partnership with Bollywood superstar Hrithik Roshan as its brand ambassador. The collaboration has seen immense success and is poised to soar through 2024 and extending to 2025.

    Hrithik Roshan, known for his exceptional talent and charisma, has been an integral part of Clear Water’s mission to provide safe and clean drinking water to all.

    Reflecting on the milestone, Hrithik shared, “Wow, can’t believe it’s been a year already! Clear Water has been my go-to, keeping me refreshed and energized through every challenge. When it comes to making a conscious choice, Clear Rehne Mein Samajhdaari Hai. Here’s to many more years of staying CLEAR and joining hands with a brand that’s innovative and on a mission to make safe and clean drinking water available to all. Stay Clear, Cheers!”

    Clear Premium Water founder and CEO Nayan Shah said, “Our partnership with Hrithik Roshan, has played a crucial role in establishing CLEAR as the preferred choice nationwide. With his endorsement, we have garnered trust among the masses and expanded our reach significantly. Moving forward, our ongoing collaboration with him will further bolster our position as a trusted national brand, enabling us to reach even greater heights within the industry.”

    The partnership with Hrithik Roshan has been a game-changer for Clear Water, significantly enhancing consumer trust and deepening brand loyalty. Through his widespread popularity and considerable influence, they’ve not only bolstered brand recognition but also solidified their position as the preferred choice for Premium bottled water brands. With Hrithik’s support, Clear Water remains committed to making a lasting impact on the bottled water market, all while championing healthy living and environmental stewardship through its sustainable and social initiatives.

  • Rejuvenate, rebalance, reconnect: The complete approach to post-Holi eecovery with Body & SPA Oil

    Rejuvenate, rebalance, reconnect: The complete approach to post-Holi eecovery with Body & SPA Oil

    Mumbai: As the vibrant colors of Holi fade away, many find themselves in need of rejuvenation. The festive spirit leaves behind traces of exhaustion and dryness, urging us to seek solace and restoration. In the quest for post-Holi recovery, Lotus Bliss: Tranquil Body & SPA emerges as a holistic solution, offering not just physical but also emotional renewal. Let’s explore how this simple yet potent elixir can guide us towards complete revitalisation.

    Rejuvenation: The aftermath of Holi often leaves our skin parched and depleted. Harsh chemicals present in colors, combined with prolonged exposure to the sun, can strip away moisture and leave the skin feeling dull and lifeless. Lotus Bliss: Tranquil Body & SPA oil steps in as a gentle rescuer, infusing the skin with nourishment and hydration. Its rich blend of natural oils, such as coconut, almond, and jojoba, replenishes lost moisture, restoring the skin’s vitality and radiance. With regular application, the skin regains its softness and suppleness, bidding farewell to dryness and discomfort.

    Rebalance: Beyond the physical toll, Holi can also disrupt our internal equilibrium. The frenetic energy of the festivities, coupled with late nights and indulgent feasting, can throw our bodies out of balance. Lotus Bliss: Tranquil Body & SPA Oil serves as a catalyst for realignment, offering a moment of respite amidst the chaos. Its calming aroma, infused with therapeutic Blue Lotus essential oils, soothes the senses and encourages relaxation. As we massage the oil into our skin, we are reminded to breathe deeply, letting go of tension and inviting peace into our being. This simple act of self-care fosters a sense of harmony within, allowing us to navigate life’s ebb and flow with grace and poise.

    Reconnect: In the aftermath of Holi, amidst the hustle and bustle of everyday life, it’s easy to lose sight of our connection to ourselves and others. The Body & SPA oil invites us to pause, to reconnect with ourselves on a deeper level. As we massage the oil into our skin, we are encouraged to tune into the sensations, to be fully present in the moment. This mindful practice not only nurtures our physical bodies but also nurtures our souls, fostering a profound sense of self-awareness and introspection. Through this ritual of self-care, we reaffirm our commitment to ourselves, honoring our bodies, minds, and spirits with love and compassion.

    As we bid adieu to the colors of Holi, let us embrace the transformative power of body & SPA lil. In its gentle embrace, we find not just rejuvenation for our skin but also rebalance for our souls. Let us cherish this sacred ritual of self-care, using it as a beacon of light to guide us through life’s journey. With each drop of oil, may we reconnect with the essence of who we are, finding solace, strength, and serenity along the way.

    The article has been authored by urSoulMantra founder Manas Jaiswal.

  • Castrol associates with KTM to enhance performance

    Castrol associates with KTM to enhance performance

    Mumbai: Castrol has teamed up with KTM, a premium motorcycle brand. Castrol POWER1, the company’s performance lubricant will be powering the upcoming second season of its much-awaited KTM Cup 2024 as the official performance partner. This association is strategically aligned with the brand’s increasing focus on driving and strengthening performance motorsports in India. KTM Cup is India’s largest Racing Championship that attracts participation from all over the country.

    On this energetic partnership, Castrol India Ltd VP and head of marketing Rohit Talwar said, “I am excited to unveil our dynamic collaboration with KTM as a performance partner. As a first we will be powering the electrifying KTM Cup Season 2. This collaboration epitomizes our dedication to excellence and innovation in performance engine oils. By joining forces, we’re not just sponsoring a race but unleashing the full potential of KTM riders and machines alike. Get ready to witness the fusion of speed, precision, and endurance as Castrol’s cutting-edge technology meets the challenge of the track. This tournament will redefine the limits of performance, showcasing the unrivalled capabilities of Castrol in powering the KTM champions to victory.”

    On this collaboration, Bajaj Auto Ltd president and BU head-probiking (KTM) Sumeet Narang said, “The second season of the KTM CUP represents KTM’s ongoing commitment to fostering a vibrant racing culture among enthusiasts. With over 1,000 proud KTM owners participating in the inaugural season, we’re excited to continue this journey with even greater fervor. As racing lies at the core of KTM’s DNA, boasting an impressive 341 plus world championship titles across various formats, our collaboration with Castrol engine oils as our Performance Partner further solidifies our dedication to excellence on the track. Together, we’re set to welcome women and amateur riders, fulfilling our promise of nurturing talent and turning ambitious enthusiasts into seasoned pro-bikers. As anticipation mounts for another adrenaline-fueled racing extravaganza, we invite fans across India to join us in the excitement of KTM CUP Season 2, where the thrill of racing awaits!”

    The on-ground selections for India’s largest racing championship will be held in four cities starting from Coimbatore on 22 to 24 March, Delhi on 13 and 14 April, Mumbai from 26 to 28 April, and Kolkata on 11 and 12 May 2024.

    Castrol’s long-standing legacy in moto-sports led to the development of Castrol’s POWER1 lubricants, designed specifically to enhance performance of motorcycles. The association with KTM Cup 2024 will substantially exhibit the power and prowess awarded by Castrol POWER1 range of lubricants. After rigorous pan-India selections and final race, the final winners of the KTM Cup 2024 will have a chance to be trained by MotoGP legends and champions at the Red Bull Ring in Spielberg, Austria.