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Category: Brands

  • Lenskart launches French eyewear brand Le Petit Lunetier in India

    Lenskart launches French eyewear brand Le Petit Lunetier in India

    Mumbai: The brand is the first international addition to Lenskart’s umbrella and strengthens Lenskart’s positioning in the premium eyewear segment.

    Lenskart has launched the upcoming French eyewear brand, Le Petit Lunetier, as an exclusive partner in the Indian market. The launch marks the first international addition to Lenskart’s umbrella and follows an equity investment in September 2023 by Neso Brands, a Singapore-based house of brands specialising in eyewear and part of the Lenskart Group.

    Founded in 2015 by former Google executive Jérémie Encaoua and optician Elie Attias, Le Petit Lunetier is an upcoming Paris-based, omni-channel eyewear brand that offers fashionable and iconic designs in high quality. The brand has experienced strong growth in recent years thanks to successful store network expansion and a robust social media following (e.g., over 200,000 followers on Instagram). Given Indian consumers’ evolving desires towards global on-trend fashion, the launch reflects Lenskart’s ongoing commitment to catering to these growing needs by providing consumers access to emerging international brands and designs, straight to their doorstep.

    Le Petit Lunetier promises sophistication in every frame, with statement designs crafted out of material ranging from glossy acetates, sleek stainless steel to innovative hybrid materials. With a captivating array of elegant colours ranging from clear crystal to deep blacks and chic demis, there’s something to suit every style preference.

    The brand’s frames are designed in Paris and meticulously crafted to the highest standards, ensuring both durability and comfort with every wear. Whether you’re navigating the bustling streets of Mumbai or lounging in a quaint café in Paris, they will be your faithful companion, effortlessly blending style and luxury.

    “We are excited to be the exclusive partner for Le Petit Lunetier in India. This launch represents a significant step ahead in offering unparalleled choices to consumers in the eyewear industry,” said Lenskart CEO and co-founder Peyush Bansal. “Le Petit Lunetier’s up-and-coming brand status and design expertise, coupled with Lenskart’s extensive distribution network and deep understanding of the Indian consumer, together create a powerful synergy for us to cater to a fashion-forward audience seeking globally-inspired eyewear.”

    Le Petit Lunetier co-founder Jérémie Encaoua commented: “We are very excited to enter the Indian market with Lenskart as a strategic partner and introduce our brand to the Indian consumer. This launch will move us one step closer to achieving our global expansion goals beyond our core markets.”

    Le Petit Lunetier is now available across 50 Lenskart stores in India as well as online via the Lenskart website.

  • Cruise through the urban nightscapes with Casio’s Edifice Nighttime Drive series

    Cruise through the urban nightscapes with Casio’s Edifice Nighttime Drive series

    Mumbai: Casio, the renowned innovator in timepiece technology, proudly announces the latest evolution of its acclaimed Edifice series. Rooted in the dynamic realm of motorsports, the EDIFICE line epitomizes the brand’s core ethos: “Speed and Intelligence”. Each timepiece encapsulates the relentless pursuit of excellence, mirroring the adrenaline-charged essence of high-speed racing. From sleek designs to cutting-edge functionalities, the Edifice series embodies the perfect harmony between speed and intellect, symbolizing Casio’s unwavering commitment to pushing boundaries and redefining horological standards.

    The latest range, Nighttime Drive series embodies a sleek design that mirrors the sleek lines of high-performance racing machines and cutting-edge features engineered to meet the demands of the modern urban adventurer. Tailored for the modern auto-enthusiast, the timepieces in this collection capture the essence of cruising through darkened roadways under the glow of streetlights, epitomizing the allure of nighttime driving.

    The Nighttime Drive Series features two spectacular timepieces: ECB-2000NP-1A and ECB-40NP-1A that are inspired by the mesmerizing ambiance of nighttime city drives and offer a perfect blend of style, innovation, and functionality, making it a must-have accessory for every auto enthusiast. The two timepieces are crafted with blue ion plating and titanium carbide coating. The watch bezels exude a brilliant shine that perfectly complement the sleek silhouette of the watch and features a mesmerizing two-color gradation. This innovative design, a first for EDIFICE, exudes sophistication and elegance, perfectly complementing the modern urban lifestyle.

    The ECB-2000NP-1A timepiece boasts a distinctive design that mirrors the captivating hues of the night sky and urban lights. The bezel features a unique two-color gradation process, transitioning from a deep blue ion plating to a mesmerizing yellow-gold, reminiscent of the city lights at dusk. Priced at Rs 23,995/-, the ECB-2000NP-1A features Tough Solar technology, world time, a stopwatch, a countdown timer, and multiple alarms, ensuring reliable performance.

    Another stellar addition to the Nighttime Drive Series, the ECB-40NP-1A is crafted with blue ion plating and titanium carbide coating. The timepiece is modeled on the configuration of a formula car suspension and boasts a lightweight carbon fiber-reinforced resin case, ensuring optimal comfort and durability for everyday wear. The bezel features a mesmerizing two-color gradation, reminiscent of the night sky above and the glow of city lights below. Priced at Rs 16,995/-, the ECB- 40NP makes for a stylish accessory off-track.

    The Edifice Nighttime Drive series is up for grabs across Casio India stores and offline and online retail partners across the country.  

    Customers can also grab these exclusive timepieces online at:

    https://www.casio.com/in/watches/edifice/product.ECB-2000NP-1A/

    https://www.casio.com/in/watches/edifice/product.ECB-40NP-1A/ 

  • Automobili Lamborghini launches its new corporate look

    Automobili Lamborghini launches its new corporate look

    Mumbai: After more than two decades since the last update, Automobili Lamborghini has renewed its historic logo. The restyling is driven by a new strategy that involves adapting the brand’s visual expression to better reflect the “brave”, “unexpected” and “authentic” values of its mission, namely “Driving Humans Beyond”, a concept that translates into the intention to always go beyond the limits, standards and conventions.

    This evolution is part of the broad transformation process denoted Direzione Cor Tauri, the strategy that embodies Lamborghini’s new trajectory focused on sustainability and decarbonization. The aim is to create a solid pact with future generations, serving as an inspiration and model for innovation and sustainable progress. With this in mind, the House of Sant’Agata Bolognese is implementing changes that involve not only the cars, but the corporate identity as a whole, thus impacting the company’s culture and values, which will also see a new expression in terms of all the visual aspects.

    The new logo unveiled on 28 March and used on all the company’s official channels, is redefined by a broader Lamborghini typeface than its predecessor and by colors that are minimal yet bold. Therefore, black and white are reconfirmed as the primary hues, symbolizing the clear identity of the brand, while yellow, along with the introduction of the gold color, is used as the accent color. This revamped version of the logo becomes an integral part of the company’s distinctive identity and will also be applied on future cars. In addition, the iconic bull in the center of the logo has undergone a major transformation. For the first time, it will exist individually on the company’s digital touchpoints, separated from the classic shield to lend it even greater prominence.

    But the change also extends to all manifestations of the brand. In fact, an official Automobili Lamborghini typeface has been created that echoes the unmistakable lines and angularity of the cars, in line with the style and design of the Sant’Agata Bolognese-based company, and it will be used for the company’s communications. The redesign also includes a new set of icons, developed in collaboration with Lamborghini Centro Stile, that for the first time will be used and shared uniformly across all the digital touchpoints.

    In a rapidly changing context, Automobili Lamborghini looks to the future with a redesigned logo that embodies innovation and determination. It’s a strategic change that perfectly complements the holistic shift outlined by the Direzione Cor Tauri program, marking a new phase in the company’s positioning.

  • Vicks introduces new ‘Vicks Roll-On’

    Vicks introduces new ‘Vicks Roll-On’

    Mumbai: With a legacy of powerful relief and care of over 125 years, Vicks the World’s #1 selling cough and cold brand continues its effort to innovate towards providing superior products that allow families and friends to care for one another.  The brand has announced the launch of the New Vicks Roll-On for fast relief from headaches – it’s 3rd innovation in India over the last 12 months after the launch of Vicks ZzzQuil Natura (from the World’s #1 Sleep Aid Brand) for occasional sleeplessness, and New Vicks VapoRub Steam Pods, its first steam inhalation capsules globally.

    The brand continues to innovate in India.

    Sahil Sethi, Category Leader, Consumer Healthcare, P&G India, “Vicks has helped relieve cough, cold, and flu symptoms for generations of Indians. We stay committed to build on this legacy by always listening to what our consumers need and incorporating these insights across our product formulations and packaging. With our New Vicks Roll-On, we are proud to introduce a fast and on-the-go relief for headaches that often accompany cough and cold symptoms.  Headaches can affect people at any time, causing discomfort and impacting the ability to carry on with daily tasks. Especially designed for our Indian consumers, the new Vicks Roll-On offers Fast Action in just 2 minutes, it comes with a roller ball technology and non-greasy formula that allows for on-the-go headache relief.”

    According to Vicks Research & Development director Dr. Jaspreet Kochhar,   “The New Vicks Roll-On is a superior product formula containing high strength Ayurvedic ingredients like Pudinah (Menthol) and Karpoor (Camphor), formulated to meet the needs of Indian consumers.  It is especially designed to provide swift, effective, and on-the-go solution for those unexpected moments when a headache threatens to derail your day. The packaging is unique with it being the first roll on with a key chain, to provide convenience and portability to solve for those moments when one needs it the most. This roll-on product has a pleasing and well loved Vicks aroma making it useable even when outside home.”

    Vicks launched its latest offering with a quirky ‘Jeb mein Vicks toh sardard fix’ new television commercial showing how a headache could strike at the worst time but you can get a quick fix with new Vicks Roll-on. The protagonist, a scientist, receives good news about his space mission but is unable to show his excitement as he is troubled by his headache. When suggested to use the new Vicks roll on, the scientist gets quick relief from his headache and is able to celebrate the achievement.

    The new consumer friendly Roll-On comes with the classic Vicks key chain to make it easy for consumers to carry the relief they need with them wherever and whenever they need it.

  • BlackZone Mobiles unveils BZ Fold

    BlackZone Mobiles unveils BZ Fold

    Mumbai: BlackZone Mobiles, a pioneering force in the mobile industry, proudly unveils its latest innovation – the BZ Fold. Crafted to redefine the mobile experience, the feature phone, BZ Fold seamlessly merges cutting-edge features with unparalleled convenience, offering users a sophisticated and functional communication solution.

    At the core of the BZ Fold lies its innovative design, showcasing a spacious 2.4-inch screen within a sleek flip phone format. This compact yet robust device effortlessly slips into your pocket, making it the ideal companion for individuals with on-the-go lifestyles. Equipped with a Type-C charger, users can enjoy swift and efficient charging, ensuring uninterrupted connectivity when it matters most.

    The BZ Fold boasts an impressive array of features. These include audio call recording capabilities, allowing users to effortlessly capture every crucial conversation. With expandable memory of up to 32 GB, users have ample space to store photos, videos, and files. Moreover, the built-in 2000 mAh battery ensures extended usage without the need for frequent recharging, while the FM radio feature and MP3 and MP4 player provide entertainment on the move.

    Additionally, the BZ Fold features a built-in torch for illuminating surroundings in low-light conditions. Its high-quality camera, with 2 MP rear camera guarantees stunning photo and video capture capabilities.

    “We are thrilled to introduce the BZ Fold to the market, offering consumers a unique blend of style, functionality, and affordability. BZ Fold is targeted towards consumers who seek the latest mobile features but desire an affordable and dependable product,” stated BlackZone Mobiles managing director Kannav Thukral. “With its innovative design and impressive features, the BZ Fold reflects our commitment to delivering exceptional mobile experiences that enhance everyday life. This product embodies our dedication and years of experience in the Indian market, with one year spent in planning, development, and testing.”

  • Sponsorship vs Influence: Reshaping brand presence during IPL 2024

    Sponsorship vs Influence: Reshaping brand presence during IPL 2024

    Mumbai: The Indian Premier League (IPL) has always been a goldmine for marketers, with its thrilling matches, star-studded teams, and a massive fan base. Traditionally, brands have sought visibility through sponsorship deals, banner ads in stadiums, logo placements on team jerseys, and commercial spots during the broadcast. However, as we approach IPL 2024, there’s a noticeable shift in how brands are choosing to make their presence felt. Influencer marketing is stepping up as a powerful strategy, challenging the traditional sponsorship model. Let’s dive into the evolving landscape with insights to understand how brands, marketers, and agencies can navigate these changes for optimal impact.

    The Shift: From Sponsorship to Influence

    In previous years, IPL sponsorships were the primary strategy for brands seeking visibility. For instance, in 2023, the IPL generated over $1.5 billion in revenue from sponsorships and broadcast rights, attracting an impressive viewership of 450 million across India. However, a closer examination of the data unveils an emerging trend: the growing power of social media influence.

    During IPL 2023, we saw influencer marketing making significant strides. An estimated 70% of Indian marketers increased their influencer marketing budgets, with a sizable portion directed towards sports and entertainment influencers during the IPL season. Why the shift? The answer lies in the reach and engagement that influencers bring to the table.

    Understanding the Dynamics

    1. Reach and Engagement: While traditional sponsorships offer broad visibility, they lack the personal touch influencers have with their followers. Influencers, particularly those with a focus on cricket and sports entertainment, have cultivated a dedicated audience. For IPL 2023, influencers on platforms like Instagram and YouTube reported engagement rates upwards of 15-20%, surpassing the average engagement rate of more traditional advertising methods.

    2. Authenticity and Trust: Influencers share their genuine experiences and opinions, which resonates well with their audience. This authenticity builds trust, a key factor when introducing a brand or product. In contrast, traditional ads are often seen as less trustworthy by consumers.

    3. Targeted Marketing: Unlike broad-spectrum sponsorship deals, influencer marketing allows for more targeted campaigns. Brands can collaborate with influencers whose followers match their ideal customer profile, ensuring that their message reaches the right audience.

    Navigating the Shift: Strategies for 2024

    As we gear up for IPL 2024, here are strategies for brands, marketers, and agencies to maximize their presence and impact:

    1. Leverage Data for Decision Making: Utilize data analytics to choose the right influencers. Look at engagement rates, follower demographics, and past campaign performances. This year, predictions suggest that influencers who engage with their audience in real-time during matches will see the highest engagement rates.

    2. Create Authentic Content: Collaborate with influencers to create content that’s authentic and resonates with their audience. Behind-the-scenes looks, player interviews, and match analyses are content types that tend to perform well.

    3. Combine Strategies for Maximum Impact: Consider a hybrid approach that combines traditional sponsorships with influencer partnerships. For example, brands could sponsor the event or a team while also working with influencers to create buzz around these sponsorships.

    4. Monitor and Adapt: The digital landscape is ever changing. Monitor the performance of your campaigns in real-time and be ready to adapt strategies as needed. Engagement metrics and audience feedback can guide your efforts for better results.

    The landscape of brand presence at the IPL is evolving, with influencer marketing becoming increasingly significant. By understanding the dynamics of this shift and adopting strategic approaches, brands can navigate the changes to ensure their message not only reaches but also resonates with their target audience. IPL 2024 presents a unique opportunity for brands, marketers, and agencies to redefine their presence in one of the world’s most watched sports events. The key to success lies in embracing the shift, leveraging data, and fostering genuine connections between brands and audiences through the power of influence.

    The author of the article is Aditya Gurwara, Co-Founder and Brand Alliances at Qoruz.

  • TAM AdEx: A pixelated view into digital advertising trends for 2023

    TAM AdEx: A pixelated view into digital advertising trends for 2023

    Mumbai: TAM AdEx India has released a report on digital advertising trends for 2023.

    Ad impressions on digital medium increased by almost four times in 2023 over 2019. Also, 2021 and 2022 witnessed massive growth two folds and three times in terms of ad impressions respectively over 2019. Compared to 2022, there was increase in ad impressions by 31 per cent in 2023 on digital medium. In quarterly trends, Q’4 of 2023 observed a significant growth of 71 per cent compared to Q’1 of 2023. Additionally, both Q’2 & Q’3 of 2023 witnessed growth in ad impressions by 60 per cent & 43 per cent respectively over Q’1 of 2023.

    The highest share of digital ad impressions was observed in Nov’23 i.e. 11.5 per cent. Whereas, Feb’23 had the lowest ad impression share of 5.4 per cent.

    Both services and computers sectors retained their first and second positions during 2023 over 2022. During 2023, telecom products and corporate/brand image were the new entrants compared to 2022 in the top sectors and secured seventh & ninth positions respectively. The top two sectors added more than 55 per cent share of ad impressions on digital medium.

    Ecom-media/entertainment/social media was the leading category with 11 per cent share of ad impressions in 2023. Corporate IT and cellular phones-smart phones were the new entrants in top categories in 2023 over 2022. Together, the top 10 categories added 48 per cent share of ad impressions.

    Amazon Online India maintained its first position in the top advertisers list during 2023 over 2022. In 2023, Google descended to sixth position compared to its second position in 2022. More than 99K advertisers were present on digital medium during 2023. The top 10 advertisers contributed

    16 per cent share of ad impressions in digital.

    Amazon.in ascended to first position and became the leading brand in 2023 compared to its third position in 2022. SquareX.Com was an exclusive brand in 2023 and secured eighth position compared to 2022. Out of the top 10 brands present in 2023, five of them were new entrants. Among the top brands, three of them belonged to Amazon Online India. The top 10 brands contributed 12 per cent share of digital ad impressions.

    In terms of the highest increase in ad impressions, ecom-other services category topped with 90 per cent increase in 2023 compared to 2022 followed by ecom-media/entertainment/social media with 57 per cent increase.

    58 K plus advertisers exclusively publicized during 2023 compared to 2022. SquareX was the top exclusive advertiser in 2023 on digital medium.

    Among web publishers, Twitter.com had the highest share of ad impressions of 31 per cent in 2023. During 2023, the top five web publishers had 25 per cent share of ad impressions.

    Twitter Display topped with 31 per cent of digital ad impressions during 2023 followed by In APP Display on second position with 17 per cent share. Programmatic was the most popular method for promoting ads on digital platforms, accounting for 78 per cent of total ad impressions, followed by ad network method with 11 per cent share in 2023.

    Video ads grabbed the highest impressions (33 per cent) on digital, followed by single image ads with 29 per cent share.

  • Roundglass Sports signs golfer Shubhankar Sharma as brand ambassador

    Roundglass Sports signs golfer Shubhankar Sharma as brand ambassador

    Mumbai: In yet another landmark initiative, Roundglass Sports has announced that it has signed India’s number one golfer, Shubhankar Sharma, as a brand ambassador. A long-term agreement has been signed to this effect during which Roundglass Sports will be the primary sponsor of the 27-year-old golfer from Chandigarh, who is a two-time winner on the DP World Tour (formerly the European Tour) and has eight career titles to his name.

    In addition to Roundglass Sports, Shubhankar will be promoting different verticals of Roundglass such as Rounglass Foundation and the Roundglass Golf Academy, which is expected to become operational in two years. This association is an extension of Roundglass Sports’ mission to support and promote top sportspersons, including marquee golfers, in India who possess the talent to compete and win at the international level.

    Shubhankar is a prodigal talent who turned pro in 2013 at the age of 16. He is currently the highest-ranked Indian (#188 on the Official World Golf Ranking) in men’s professional golf globally and was the No.1 player in Asia in 2018. Shubhankar has had a status on the European and Asian Tours since 2018. He also features regularly on the PGA Tour.

    Shubhankar has made multiple appearances in all the Golf Majors and recorded the best-ever finish by an Indian at The Open, the oldest golf championship in the world. At the 151st Open in Liverpool last year, he finished tied for eighth position.

    In addition, his two European Tour titles have been the Joburg Open and the Maybank Championships. His six other titles have been in India’s top pro tour, the Professional Golf Tour of India (PGTI).

    Reflecting on the development, Roundglass founder Sunny Gurpreet Singh said, “We are delighted to welcome Shubhankar Sharma, a world-class athlete, to the Roundglass family. At Roundglass Sports, our mission is clear: to give children in India the opportunity to play and develop them into world-class athletes, prioritizing their sporting skills and wholistic development. We have serious plans to develop and advance the game of golf in India and who better than a successful golfer like Shubhankar to lead the charge. He is a rare talent who has proven his ability to excel on international courses, and we’re confident that his best is yet to come. Role models such as Shubhankar can inspire millions of children in India to pursue sports professionally.”

    Speaking about the association with Roundglass Sports, Shubhankar Sharma said, “I am honoured to be associated with Roundglass Sports, a brand with a clear vision to elevate sports in India. It supports sports like football, hockey, tennis and golf, and is developing world-class sports infrastructure in the country. The brand’s focus is on the long-term wholistic development of athletes, an approach to sports that deeply resonates with me. Mr Sunny Singh is a visionary and a passionate leader who wants to take Indian athletes to the global stage. I am excited about this and feel privileged to be a part of this journey. I look forward to a fruitful and successful association with Roundglass Sports.”

    Shubhankar is also a recipient of the Arjuna Award in 2018, the second highest honour for sports personalities in the country. He was also awarded the Sir Henry Cotton Rookie of the Year in 2018 and is a winner of the Asian Tour Order of Merit in the same year.

  • Celio India forms a ‘perfect match’ with Mumbai Indians yet again

    Celio India forms a ‘perfect match’ with Mumbai Indians yet again

    Mumbai: Celio India has some exciting news for cricket devotees across the country. The premium French menswear brand has collaborated with one of the powerhouse teams – Mumbai Indians, for a unique collection. Launched on 20 March, the association for this season spotlights the essence of the real Mumbaikar spirit to the fore.

    The collection offers the MI Paltan a distinctive avenue to demonstrate their affection and backing for the Mumbai Indians team. Marked by an array of vibrant colours and bold designs, this collection pays tribute to the essence of cricket and, notably, the allure of the city of dreams, Mumbai, all this while staying true to Celio’s unique style.

    This quirky merchandise line-up includes a range of sweatshirts in blue and tee shirts in grey, sky blue and multi colours, which have the Mumbai Indians logo embedded and unique artistic designs that represent pockets of Mumbai’s culture. The collection will be accessible on the Celio website www.celio.in, select Celio stores, the exclusive MI Shop online and the Mumbai Indians Kiosk at Jio World Drive, major online marketplaces, leading departmental stores and multi-brand outlets.

    Commenting on this thrilling collaboration and collection, Celio India CEO Satyen Momaya said, “Celio India is thrilled to continue its collaboration with the five-time Champions, Mumbai Indians, yet again. We have crafted a fashionable range of clothing for all their ardent fans, enabling them to express their love and support in style! The collection offers a diverse array of choices, catering to everyone’s preferences. This time, the unique designs symbolise the spirit of Mumbai through graphics that show visuals around Mumbai beautifully capturing the essence of the city. Furthermore, other than the collection being conveniently accessible online and offline retail stores, this Celio x Mumbai Indians collection will also be available at the exclusive Mumbai Indians Kiosk at the Jio World Drive. We hope this collection enables fans across the country to showcase their enthusiasm for their team with Celio India.”

  • Y-3 and Real Madrid present their Collaborative Matchwear Collection

    Y-3 and Real Madrid present their Collaborative Matchwear Collection

    Mumbai: Having launched a collaborative travel collection earlier this year, two titans, on and off the pitch, come together once again as Y-3 and Real Madrid present their collaborative Matchwear collection.

    In a fusion of elegance and tradition, Y-3 and Real Madrid’s new premium range brings together fashion and the pinnacle of sport. The aesthetic vision centers on a signature rose motif that takes inspiration from the early days of the collaboration between adidas and Yohji Yamamoto, when roses were the graphic of choice and became the iconic signature of the renowned Japanese fashion designer.

    The collection itself is highlighted by a purple 4th kit for both the Real Madrid Men’s and Women’s teams, constructed with moisture wicking HEAT.RDY technology to keep players feeling dry while performing on the biggest stage. Story and identity come together in the Matchwear kit through the colors of Real Madrid, where purple is a key shade within the club’s DNA. In addition to the 4th kit, the collection features two goalkeeper kits – one in black and one in orange – as well as a white pre-match selection including a top, a pair of shorts, and an anthem jacket.

    From the pitch to the stands, Y-3 has also curated a selection of standout fanwear items, which perfectly encapsulate the label’s savoir-faire, including a T-shirt, a hoodie, a cross body bag, a cap, and a scarf. Alongside the collection, Y-3 and adidas are set to introduce a special edition Predator boot and Goalkeeper gloves.

    Helping to bring the collection to life is a continuation of the campaign shot by London-based photographer Gabriel Moses. Featuring present day Real Madrid icons including Naomie Feller, Jude Bellingham, David Alaba, and Misa Rodríguez, the dynamic visuals tell a story of an unmatched sporting legacy, reimagined.