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Category: Brands

  • Goibibo adds star power to Its roaster of brand ambassadors with Dynamic Duo Kalidas-Jayaram

    Goibibo adds star power to Its roaster of brand ambassadors with Dynamic Duo Kalidas-Jayaram

    Mumbai: Goibibo, one of India’s beloved travel brands, onboards the iconic father-son duo Jayaram and Kalidas as its brand ambassadors. This announcement furthers Goibibo’s localised approach to brand communication and product curation.

     The announcement coincides with the launch of the brand’s first digital film starring the dynamic duo. The film references a popular scene from ‘Panchatanthiram’ keeping the trope of recreating iconic movie scenes, as previously demonstrated by the brands iconic #Goibebo campaign starring Kareena Kapoor Khan who was onboarded as the brand ambassador last year.

    The film leverages cultural cues as much as it does language to build a connection with its audiences in Tamil Nadu and Kerala, delivering a story that resonates with audiences while infusing specific travel contexts with a fresh perspective.

    Goibibo CMO Raj Rishi Singh said, “In an era where travel preferences evolve rapidly, and no two trips taken are alike, Goibibo recognizes the need for tailored experiences not just in terms of products/services, but also in terms of brand communications. Collaborating with Jayaram and Kalidas was a natural choice, given their remarkable ability to resonate with audiences of all ages. Through humour and relatability, we aspire to empower travellers in the southern states of India to make better travel choices with Goibibo.”

    Jayaram and Kalidas added, “As brand ambassadors, we are delighted to embody the rich culture and cinematic heritage of Tamil Nadu and Kerala. Through this partnership, we aim to integrate Goibibo’s value proposition into our community, creating memorable travel experiences that resonate with all of us. We look forward to a wonderful journey with Goibibo and our audience.”

    The campaign, conceptualized by the agency Mind Your Language!, underscores Goibibo’s commitment to delivering unparalleled value to customers, offering an extensive selection of hotels, discounts and much more. The brand remains focused in its mission to facilitate seamless and informed travel experiences for adventurers, whether with friends or family.

    Founder and CCO Deepan Ramachandran and Mind Your Language! co-founder and creative director Pandiyaraj M shared, “Our collaboration with Goibibo marks a significant milestone, promising an iconic journey that solidifies its standing as a leading travel player. As their South India experts, we’re thrilled to introduce the legendary duo from Panchathanthiram, Jayaram and Kalidas, as the perfect travel companions. Through this campaign, we aim to match the energy and fun of national ads, infused with local insights and flavors, ensuring a memorable experience for all.”

  • Top five electric bicycle brand making waves in India

    Top five electric bicycle brand making waves in India

    Mumbai: Electric bicycles are gaining popularity in India, and transforming the way people commute. Their eco-friendly design and affordability are fueling their rise in popularity. As cities battle pollution and traffic jams, electric bicycles emerge as a sustainable solution for urban travel. The pedal assist technology makes riding effortless, opening them up to people of all ages and fitness levels. Government initiatives promoting electric vehicles and a growing awareness of environmental conservation are propelling electric bicycles forward as a clean and convenient mode of transportation across the country.

    1. EMotorad Doodle V3

    The EMotorad Doodle v3 foldable electric bicycle prioritizes both convenience and performance for the urban rider. Its high-tensile aluminum frame folds seamlessly for effortless storage and transport, while the vibrant color options and lifetime warranty ensure a stylish and reliable ride. The Doodle boasts a powerful 12.75Ah battery with a quick-release mechanism, along with a waterproof LCD display for real-time ride data.  A 250W rear hub motor combined with a Shimano Tourney 7-speed drivetrain offers smooth and efficient pedaling assistance, while the wide 4-inch fat tires provide exceptional stability on any terrain. Whether navigating city streets or exploring new paths, the EMotorad Doodle v3 is the perfect companion for eco-conscious cyclists seeking a blend of comfort, power, and functionality.

    2. Nexzu Bazinga

    Leading the charge in long-distance electric mobility, the Nexzu Bazinga redefines your concept of e-bikes. Powered by a robust 14.5Ah Lithium-ion battery, the Bazinga boasts an impressive 100km range on a single charge. Conquer your daily commutes effortlessly or embark on extended leisure rides with minimal pedaling. The Bazinga offers dual riding modes: choose pedal-assist for a healthy workout or full throttle for a relaxed cruise, all while reaching speeds of up to 25 km/h. Safety remains a top priority with the inclusion of anti-skid pedals, advanced disc brakes, and an automatic electric cut-off that activates during braking. Wide, knobby 26-inch nylon tires provide exceptional stability on various terrains, while a front headlamp and built-in horn ensure optimal visibility and safety during nighttime rides. The Nexzu Bazinga is the perfect companion for eco-conscious riders seeking a blend of performance, comfort, and extended range.

    3. Vaan Urbansport

    Vaan’s URBANSPORT premium electric cycle, designed and engineered by Benelli, redefines urban commuting by seamlessly blending style with eco-friendly technology. The powerful 250W rear hub motor propels you effortlessly for up to 60 kilometers on a single charge, with a maximum assisted speed of 25 kilometers per hour. Choose your riding style with a variety of modes – throttle, pedal assist, cruise, or even pure mechanical for a traditional cycling experience. The removable 48V 7.5Ah lithium-ion battery offers peace of mind for longer rides, while the compact and comfortable unisex aluminum frame ensures a smooth ride. Equipped with a Smart Vaan LCD display, 7-speed Shimano Tourney derailleur, Spinner USA front shock, and Promax disc brakes, the URBANSPORT prioritizes both performance and safety. Whether you’re a seasoned cyclist or new to the electric revolution, discover a sustainable and stylish way to navigate your city.

    4. Hornback X1

    The HORNBACK X1 electric bicycle prioritizes both functionality and performance for urban riders. This innovative folding design collapses seamlessly for effortless storage and transport, ideal for apartments, offices, or public commutes. Catering to users aged 16-50, the X1 boasts a weather-resistant build and a durable alloy steel and stainless steel frame, ensuring longevity and reliability.  A powerful battery delivers an impressive 45km range on a single charge, making the X1 a compelling choice for eco-conscious riders seeking a convenient and efficient commuting solution. While comfort ratings may suggest slight improvements are possible, the X1’s user-friendly features, ease of assembly, and impressive range solidify its position as a leading contender in the folding electric bicycle category.

    5. Hero Lectro Unisex

    Hero Lectro unveils a new electric bicycle built for performance. This e-bike features a large 700mm wheel size for smooth riding and a powerful 250W BLDC motor delivering high torque. The lightweight, high-quality aluminum frame measures 175x28x115mm and weighs around 20kg, making it easy to maneuver.  For added convenience, it boasts four riding modes to suit your needs and an IP67-certified integrated battery for superior water resistance. Available in a sleek black finish, this Hero Lectro electric bicycle is a compelling option for urban riders seeking a blend of performance, comfort, and eco-friendly transportation.

  • Baskin Robbins introduces new product portfolio

    Baskin Robbins introduces new product portfolio

    Mumbai: Baskin Robbins has announced the launch of its latest product range for the summer season, which also taps into the growing trend of snacking. The brand aims to expand the focus from ice creams as merely dessert options to now include all-day snacking as well. With a delightful array of innovative product categories and irresistible new flavours, Baskin Robbins is poised to elevate the essence of summer. The company has recorded an impressive 25 per cent growth in FY23-24 across diverse B2B and B2C channels and with its new products as well as multi-channel expansion, is well poised to repeat this robust growth this summer as well.

    To begin with, Baskin Robbins is introducing two new product formats – Doublet Bars and Ice Cream Funwich. The doublet bar are an indulgent, multi layered decadent snack available in two variants: Choco Fudge & Raspberry Vanilla. The Ice Cream Funwich presents a delightful combination of creamy butterscotch ice cream sandwiched between crunchy Italian caramel cookies, offering a blend of textures in every bite. The company has also expanded the range of its bite sized Ice Cream Rocks with two exciting new flavours, Caramel Biscuit and Hazelnut.

    In line with the evolving preferences of its customers, Baskin Robbins is bringing in exciting array of new ice cream flavours such as Naughty Nutella, Ferrero Moments Mousse and Brown Biscuit Boba. For fruit lovers, the brand has a unique new offering in the form of its new Fruitini shakes. These are crafted with real fruit and milk, and promise a perfect mocktail experience/recognising its strong appeal with children, the brand is launching Lollipop Sundaes that promise the joy of lollipops and ice cream together. These would be available in six exciting variants, each adorned with a lollipop and even more goodies.

    In addition to these exciting developments and its commitment to providing innovative products and enhanced experiences, Baskin Robbins is continuing to expand relentlessly in the region. It currently operates over 900 stores across 280 cities in India and the SAARC region. With sights set on surpassing the milestone of 1000 stores in H2, the brand continues to win hearts and delight customers.

    Graviss Foods Pvt Ltd (master franchisee for Baskin Robbins in India and the region) CEO Mohit Khattar spoke about how innovation and evolving consumer preferences has encouraged the brand to experiment. He said, “We are excited to lead the charge in revolutionising how consumers enjoy ice cream and helping move the category towards snacking, making it the ultimate go-to treat for every moment. With a steadfast focus on consumer preferences, our latest introductions are not just great as standalone post meal desserts but can be enjoyed anytime of the day. Our understanding of diverse palates ensures that our new offerings resonate with enthusiasts across age groups.”

    The newly-introduced products and new flavours are now available at all Baskin Robbins parlours. These are also being introduced on leading e-commerce platforms as well as in leading supermarkets and grocery stores.

  • KFC drops everything on the menu to make way for the Rice Bowlz

    KFC drops everything on the menu to make way for the Rice Bowlz

    Mumbai: ‘Bring back Rice Bowlz!’. ‘I want Rice Bowlz’.‘Rice Bowlz were the best. KFC should bring them back.’

    These are just some of the comments made by fans over the last few years on KFC India’s page. And after a long time of waiting and wishing, petitioning, and requesting, commenting, DM-ing, and even meme-making – KFC India surp-riced every Rice Bowlz fan!  The iconic Rice Bowlz are back! And not just that, they are the only thing on the KFC menu.

    Wait, what?

    It all started with a cryptic message on KFC India’s Instagram handle hinting at a comeback. Next up the brand’s profile picture on Instagram proudly displayed the Rice Bowlz, which got netizens buzzing. With so many hints, all pointing towards KFC fans’ biggest wish potentially coming true, consumers couldn’t contain their excitement anymore and rushed to their nearest KFC restaurant. And all they saw was Rice Bowlz!

    In a fan video released on social media, consumers were stunned to find nothing but Rice Bowlz on the KFC menu. Excitement levels max, fans rushed to place their orders. But wait…

    Where was the rest of the menu? The OG Hot and Crispy Bucket? The juicy and crispy Zinger? The Chicken Roll?

    In the video, KFC team members seem to have just one answer – “Only Rice Bowlz are available”.

    Thrilled, yet thoroughly confused, fans asked, ‘KFC, what’s this behaviour?’ only to realize that this was the brand’s bold, yet hilarious way to announce the comeback of everyone’s favourite Rice Bowlz, on April Fool’s Day.

     

  • Libas ropes in Kiara Advani as the brand ambassador

    Libas ropes in Kiara Advani as the brand ambassador

    Mumbai: Libas, a leading ethnic fashion brand, proudly announces the appointment of Bollywood sensation Kiara Advani as their new brand ambassador in their latest brand film. With this exciting collaboration, Libas is poised to redefine the standards of ethnic wear, positioning itself as the epitome of aspirational fashion for the modern Indian woman.

    Kiara Advani’s vibrant persona and her trendsetting style perfectly align with Libas’ ethos, which celebrates the spirit of the contemporary Indian woman – free-spirited, independent, and evolved. The brand film begins with Kiara grooving to a retro beat. She transitions from a playful daytime outfit to a dazzling evening ensemble from Libas’ Spring-Summer collection, surrounded by friends in a lively celebration. Through this vibrant depiction, the brand film not only showcases the beauty of ethnic fashion but also inspires women to express themselves, embracing their unique styles.

    Talking about the announcement, Libas founder & CEO Sidhant Keshwani said, “Our partnership with Kiara Advani marks a significant milestone for Libas as we embark on a journey to elevate our brand to new heights of sophistication and style. With Kiara’s unparalleled charm and fashion-forward approach, we are confident that she will help us in our mission to premiumize the Libas brand, making it the go-to destination for discerning consumers seeking aspirational ethnic wear. We truly believe Kiara embodies the essence of Libas, making her an ideal choice to represent the brand on a global stage”.

    Kiara Advani expressed her excitement about joining forces with Libas, stating, ” As someone who values the timeless elegance of ethnic wear, I am thrilled to join forces with Libas as their brand ambassador. Together, we aim to redefine traditional fashion and inspire women to express themselves confidently.”

    Libas’ Spring-Summer collection epitomizes the latest trends, blending timeless fabrics like cotton and linen with intricate thread work and vibrant pastel hues. Featuring elegant silhouettes, signature gota work, and delicate embellishments, the collection offers a modern interpretation of classic elegance. With a rich blend of textures and contemporary prints, Libas continues to captivate with its timeless appeal and attention to detail.

    With Kiara Advani as their brand ambassador, Libas is set to embark on an exciting journey towards redefining ethnic fashion, captivating audiences with its distinctive blend of tradition and contemporary allure.

  • Duroflex teams up with Royal Challengers Bengaluru as Official Partner for T20 Season 2024

    Duroflex teams up with Royal Challengers Bengaluru as Official Partner for T20 Season 2024

    Mumbai: Duroflex, India’s leading sleep solutions provider, proudly announces its partnership with the Royal Challengers Bengaluru (RCB) for the ongoing T20 season 2024 as their Official Sleep Partner. Drawing upon their expertise in sleep science, Duroflex is dedicated to empowering players for optimum recovery by providing them with innovative sleep technology, ensuring ideal rest.

    This partnership marks a significant milestone for Duroflex as it aligns with the brand’s commitment to promote better sleep and overall health. The players will exclusively be using Duroflex’s mattress from their signature Duropedic range throughout the tournament, echoing the recommendation made by Virat Kohli. To further enhance the comfort of the players, the brand aims to replace all recliners in the team’s changing room with Duroflex’s recliners providing the players an ultimate relaxing experience and allowing them to destress.

    Duroflex will also be launching an exclusive RCB limited edition mattress along with pillows as a part of this association. A dedicated exclusive space will be set up at the stadium for the fans called the “Duroflex Zone” that will allow them to experience the calming Duroflex touch.

    Excited about the T20 season 2024, Duroflex CEO Sridhar Balakrishnan said “We are thrilled to join forces with the Royal Challengers Bengaluru for the T20 season 2024. We’ve always advocated the importance of sleep and continue to champion quality sleep for better recovery. Sleep plays a vital role in the recovery of athletes, and our mission is to provide them with the highest standards of sleep experience. We look forward to supporting team RCB in their journey and are equally enthusiastic about creating memorable experiences for RCB fans throughout the season.”

    Royal Challengers Bengaluru VP & head Rajesh Menon said “We are delighted to partner with Duroflex. Look forward to a great season together and build a longer-term association.”

  • The success story of BlendJet: How two fitness enthusiast friends are fostering a healthy lifestyle globally

    The success story of BlendJet: How two fitness enthusiast friends are fostering a healthy lifestyle globally

    Mumbai: Two tech guys, Ryan Pamplin and John Zheng created a tornado when they founded BlendJet in 2017 in San Fransisco, USA. However, their story spanning across a decade is one of innovative thinking, focused approach and a zeal to help millions live longer and healthier lives across more than 100 countries. They were both living different lives when a major event in Ryan’s life became the stepping stone to this phenomenal success story that was being penned down.

    Ryan, the fitness enthusiast saw his life crumbling before his very eyes when he met with a crippling accident, and it changed the course of his life. He said, “It is rightly said that a low in your life can redirect your life. Due to severe post-concussive syndrome and traumatic brain injury, I was unable to work or even look at a screen for more than a year. The bright side was that I developed a laser-like concentration on well-being and began providing my body with the nourishment it needed to recover. After recuperation, I got back in touch with John and told him how excited I was to develop a product that would make people’s lives healthier and longer.”

    Given that they both relied on smoothies as a daily nutritional supplement, their business-minded minds wondered why there wasn’t a convenient, everyday blender available. This led to the birth of BlendJet, a portable blender that can whip up your favourite smoothie in just 20 seconds. Enabling you to take health on the go, the blender gives up to 15 full blends in a single charge through USB, becoming the perfect partner for those post gym snacks or for hiking trips. With TurboJet™ technology, their latest variant BlendJet 2 can blast off ingredients at a speed of 275 rotations per second, resulting in smooth blends.

    India entry

    The portable blender recently made its India entry recently. Ryan, the co-founder of BlendJet, explains about this decision, “BlendJet2 is the best-selling blender in the US both online and in over 30,000 physical stores. Since we’ve provided free shipping to every country in the world for so long, we’ve accumulated a wealth of data that has allowed us to pinpoint demand and determine where local operations would be most effective. India is a great fit for our objective to offer accessible and healthy food options anytime, anyplace, because of its huge and youthful population, rich culture, delicious food, and health-conscious mindset. Additionally, BlendJet works well for mixing lassi, chaas, chutneys, soups and to whip up smooth gravies.”

    The competitive edge

    He further elaborates, “We have invested tens of millions of US dollars in research and development. You can know a BlendJet is in a different league when you handle and use one. We offered the BlendJet 2 for a very competitive price in India. Our mission is to help people eat healthier, which is why we’re selling it for a lot less than the rest of the world. We affect more lives the more hands we get it into!”

    Future plans for India

    Further speaking about the growth of BlendJet in India, Ryan said, “Rahul Dharmarajan, our director of international growth, is spearheading our entry into India, expediting our knowledge acquisition and augmenting our achievements. With over $100 million in sales and over 70 patents, we are the leading company in the world market and the creators of the portable blender. With marketing, creativity, and a deep-seated desire to assist people in becoming their best selves, we created this market. In order to make BlendJet the best in India and improve millions of lives, we’ll invest whatever it takes.”

    Even as the duo is out to change the way the world lives, Ryan made BlendJet an integral part of his married life when he tied the knot with Kathryn, his long time partner in 2019. With the BlendJet team alongside, they toasted with BlendJets in their hands making it a memorable part of their wedding. And this is how they made their passion a part of their lives, and are focused on making it for everybody else too.

  • Cleartrip signs up Mahendra Singh Dhoni as brand ambassador

    Cleartrip signs up Mahendra Singh Dhoni as brand ambassador

    Mumbai: Cleartrip, a Flipkart company, has onboarded the cricketing legend – Mahendra Singh Dhoni as its new brand ambassador. This collaboration marks a historic milestone for Cleartrip as it joins forces with Mahendra Singh Dhoni and advocates to make the right choices in travel. Under the bucket of “ClearChoice,” the brand aims to inspire travellers to simplify decision-making and ensure seamless and anxiety-free travel experiences.

    Mahendra Singh Dhoni, fondly known as Captain Cool, epitomizes the values of, Transparency, Optimism and Straightforwardness, making him the perfect embodiment of Cleartrip’s ethos. Through this association, Cleartrip seeks to leverage Mahendra Singh Dhoni’s universal appeal that transcends generations and geographies and reinforce its position as a trusted travel partner for a diverse user base. This is in line with Cleartrip’s vision to make travel accessible, aggressively expand its customer base and drive its market presence.

    Cleartrip brand ambassador Mahendra Singh Dhoni said, “Throughout my career, travelling across continents, I have been a true globetrotter, and I discovered my love for travel. After so many years, travel has become something I look forward to. I couldn’t be more thrilled to come onboard Cleartrip, a brand that mirrors what travel should be like – fun, memorable and meaningful. In my career, I continue to make tough decisions every day, but with Cleartrip, decision-making is easy and straightforward. Their commitment to transparency simplifies choices and allows anyone to go on a journey of their dreams confidently.”

    Speaking on the collaboration, Cleartrip CEO Ayyappan R stated, “We are thrilled to welcome Mahendra Singh Dhoni to the Cleartrip family. He is a revered sportsman who has inspired an entire generation – he is known for his values and is often associated with building trust and great leadership skills. Through our association with him, we hope to empower individuals to make the right choices in travel, seamlessly. As we continue to grow in scale, we hope to make travel an achievable aspiration for everyone, no matter where they are from. With Mahendra Singh Dhoni aboard, we aim to encourage a large demographic to step out and explore the world with confidence.”

    Mahendra Singh Dhoni will mark his debut innings with Cleartrip with an entertaining ad film that will soon go live.  

    Together, Cleartrip and Mahendra Singh Dhoni aspire to inspire travellers across the country to trust in ClearChoice and embark on journeys filled with clarity, confidence, and unforgettable experiences. Come onboard Cleartrip, follow the captain’s lead and make the right choice.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Cleartrip (@cleartrip)

     

  • 6Degree and ABFRL partner to redefine lifestyle e-commerce

    6Degree and ABFRL partner to redefine lifestyle e-commerce

    Mumbai: 6Degree, a prominent platform in the fashion and lifestyle industry, has announced a partnership with Aditya Birla Fashion and Retail Ltd (ABFRL), a leading fashion and retail conglomerate and part of the Aditya Birla Group, to enhance its e-commerce and digital experiences across its portfolio of brands.

    This association aims to leverage 6Degree’s expertise in the digital fashion space to enhance ABFRL’s digital presence and create a more integrated and personalised shopping experience for customers. The initiative is part of ABFRL’s ongoing digital transformation efforts to stay ahead in the rapidly evolving fashion industry and meet the changing preferences of consumers.

    6Degree co-founders Nikhil Hegde and Amit Bhardwaj shared their vision for the partnership, “ABFRL is a powerhouse in the Indian fashion and retail sector, and we are elated to collaborate with them to redefine the e-commerce customer experience. Our mission at 6Degree is to empower fashion & lifestyle brands with robust digital solutions that drive growth and innovation.”

    ABFRL chief digital and information officer Praveen Shrikhande at commented about the partnership, stating, “We look forward to working with 6Degree to enhance our e-commerce journey, improve customer engagement, and drive digital growth across brands.”

    As ABFRL continues to expand its brand portfolio and explore new market segments, this partnership between ABFRL and 6Degree represents a significant step forward in its ambition to become a leader in the digital fashion realm, ensuring that it remains at the forefront of the industry’s digital evolution.

  • Weekend Unwind with Zip Zap Zoop’s Ashmika Sadh

    Weekend Unwind with Zip Zap Zoop’s Ashmika Sadh

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that delve into the minds of digital content creators through a fun lens, aiming to understand the person behind the creative journey a little better.

    In this week’s session, we have Zip Zap Zoop founder Ashmika Sadh.

    So without a further ado, let’s begin…

    Edited excerpts

    Daily Routine:

    My daily routine revolves around a 9-hour workday, complemented by an hour and a half of exercise. Evenings are dedicated to leisure, often involving reading or watching my favorite show, Shark Tank. I cherish moments spent connecting with my extensive network of family and friends.

    Passions and Hobbies:

    Traveling is a profound passion, having explored 40 countries with a preference for revisiting destinations. Exploring India, particularly places like Varanasi and Dhanushala, has been an enriching experience.

    Travel and Exploration:

    My travel goal is to cover every European country, a journey that aligns with my pattern of visiting places twice. Additionally, a unique bucket list item involves helping a colleague’s child with hearing impairment receive treatment.

    Three Must-Watch Movies:

    The Godfather, Shawshank Redemption, and 3 Idiots hold a special place in my cinematic preferences. Dil Chahta Hai is another favorite, imparting valuable lessons on friendship.

    Three Must-Read Books:

    “The Intelligent Investor,” “Magic,” and “Branding That Means Business” stand out among my top literary choices.

    Favorite Car:

    Choosing just one is tough; however, the Maybach SUV, Defender, and Lamborghini Urus hold a special spot in my heart.

    Bucket List:

    Covering every European country, making a second visit to each, and contributing to a child’s hearing treatment are prominent items on my bucket list.

    Define Success:

    For me, success is achieving a balanced 7 or 8 out of 10 in all aspects of life, emphasizing holistic development and internal happiness.

    Role Models:

    Mark Cuban’s straightforward approach resonates with me, while within India, Shah Rukh Khan’s integration of skill and business acumen inspires.

    Life-Changing Event/Incident:

    The pandemic revealed my fundamental happiness and led to a shift from B2B to B2C, reflecting a newfound understanding of my desire to spread joy.

    Favorite Cuisine:

    Italian cuisine holds a special place in my heart.

    One Superpower You Wish You Had:

    Functioning without sleep, reminiscent of college days, is the superpower I wish for.

    Thoughts on AI:

    AI is best when used exclusively, avoiding attempts to humanize it, as combining both can lead to noticeable imbalances.

    Advice to Young Professionals:

    Embrace the hustle, recognizing that success often involves valuing experiences and persistently putting in effort.

    Thoughts on Work-Life Balance:

    Efficiency between 10 am to 7 pm is crucial, acknowledging that certain phases may demand more dedication. Ultimately, striving for work-life balance remains a priority.

    Life Mantra:

    Prioritize happiness, maintain a light-hearted approach, achieve goals with sincerity and passion, and infuse positivity into every endeavor for an amazing outcome.