ITV

Category: Brands

  • Youva Stationery acquires licensing rights for ‘Oggy and the Cockroaches’

    Youva Stationery acquires licensing rights for ‘Oggy and the Cockroaches’

    Mumbai: Youva, from the house of Navneet Education, is thrilled to announce its collaboration with the leading animated series – Oggy and the Cockroaches. Licensed by Xilam Animation for Sony YAY!, the animated comedy has captured the hearts of audiences worldwide over numerous years with its entertaining and humorous storyline.

    Oggy, the charming blue cat, has become an icon, winning the hearts of audiences worldwide. His appeal transcends borders and languages, resonating with viewers of all ages. Kids are drawn to Oggy’s endearing nature and relatable experiences, making him a most desired character in the world of friendship. Its success is not just limited to the TV screen; Oggy has become a companion, a friend that kids want to have with them throughout their daily lives.

    Youva has secured licensing rights for “Oggy and the Cockroaches” from Sony YAY!. This collaboration will extend across a diverse range of stationery products, including jumbo-size and regular notebooks, colouring and activity books, combo kits and exam boards among others.

    This strategic partnership between Youva and “Oggy and the Cockroaches” aims to infuse joy and creativity into the world of stationery, offering fans and consumers an exciting range of products featuring their favourite animated characters.

    “We are delighted to join forces with ‘Oggy and the Cockroaches,’ a show that has captured the imagination of audiences worldwide,” said Youva chief strategy officer Abhijit Sanyal. “This collaboration reflects our commitment to bringing newness and joy to our customers through unique and engaging products. We look forward to a successful partnership that will undoubtedly leave a lasting impression on stationery enthusiasts and fans of the beloved animated series.”

    Sony YAY! marketing, communications & OAP head Sujoy Roy Bardhan said, “We understand the deep connection between kids and their favorite toons. The animated characters play a significant role in shaping kids’ imagination and creativity. With ‘Oggy and the Cockroaches’ having a huge fan following amongst kids, our collaboration with Youva aims to not just provide stationery but to create and spread moments of happiness. This partnership offers kids exciting new ways to interact with their adored characters, enhancing the stationery experience with the charm and humor of ‘Oggy and the Cockroaches.’”

  • St.Botanica launches new line of fragrances

    St.Botanica launches new line of fragrances

    Mumba: St.Botanica, a leading direct-to-consumer (D2C) beauty brand and part of South Asia’s largest beauty and personal care conglomerate Good Glamm Group, is venturing into the fast-growing fragrance category with the announcement of its new line of perfumes. Crafted meticulously from the world’s finest ingredients, this collection is accompanied by the captivating campaign ‘Indulge Your Travel Spirit’.

    Featuring four distinct fragrances, each embodying a unique corner of the globe, the collection offers a sensory journey. The Citrus fragrance evokes the sun-kissed shores of the Mediterranean, with notes of Amalfi Lemon, Patchouli, and White Honey. The Oud fragrance transports you to the landscapes of the Middle East, blending Cedarwood, Black Pepper, and Labdanum. The Amber fragrance captures the essence of North America, combining Virginia Cedar, Gardenia, and African Orange Flower and the Spicy fragrance entices with its fusion of Geranium, Bergamot, and Musk from Southern Africa.

    Ensuring widespread accessibility, St.Botanica’s all-new fragrances are now exclusively available both online on Amazon Beauty and offline at Shoppers Stop stores, catering to consumers nationwide. This strategic partnership aims to provide seamless access to these exquisite scents, enriching the olfactory experiences of fragrance enthusiasts everywhere.

    Good Glamm Group CEO of Good Brands Co Sukhleen Aneja expressed her enthusiasm for the launch, stating, “We are thrilled to step into the fast-growing fragrance category with the launch of our exquisite perfumes. With the belief of sourcing from the world’s finest ingredients, St.Botanica invites consumers on a sensory journey that transcends traditional fragrance experiences blending sophistication with affordability. We’re also excited about our partnership with Amazon and Shoppers Stop for online and offline sales respectively providing consumers with unparalleled quality and a seamless shopping experience.”

    “At Amazon Beauty, we are committed to bring our customers the most exciting and trending beauty products. This partnership with St. Botanica and Amazon Beauty embodies this spirit by providing our beauty enthusiasts a wide variety of captivating fragrances to enrich their beauty rituals and elevate their daily experiences. With convenient, fast delivery and competitive value, Amazon Beauty offers customers the perfect platform to explore and find the perfect fragrance to complement their unique style and preferences.” Amazon India – director – beauty, personal care and luxury beauty Zeba Khan.

    Shoppers Stop Ltd customer care associate and CEO, beauty Biju Kassim stated “St.Botanica’s debut in the fragrance market, exclusively with Shoppers Stop, provides an opportunity for our customers to explore an extensive array of these sensorial fragrances. We are delighted to offer a platform for our consumers to discover and try the enchanting St. Botanica fragrances, together with an elevated fragrance discovery experience at our stores.”

    Priced at Rs 999 each, these 100 ml Eau de Parfums promise a journey that goes beyond mere scent and packaging. In addition to the individual fragrances, St.Botanica is also offering a Gift Set, containing minis of each of the four fragrances priced at Rs 799.

  • TECNO launches POVA 6 Pro 5G on Playground Season 3

    TECNO launches POVA 6 Pro 5G on Playground Season 3

    Mumbai: TECNO – the global smartphone brand – recently announced the grand launch of its latest flagship smartphone, the POVA 6 Pro 5G, at the world’s first gaming entertainment show ‘Playground’ Season 3 in association with Rusk Media. Episode 16 of season three on Amazon miniTV saw the virtual launch of the Pova 6 Pro 5G with Indian actress Mouni Roy. This alliance promises to redefine the gaming experience for enthusiasts worldwide. Launched on 17 March 2024, this season is committed to delivering unprecedented entertainment and excitement while enhancing the viewer experience manifold.

    Embodying TECNO’s commitment to innovation and cutting-edge technology, backed by its mantra of ‘Better. Faster. Stronger’ the POVA 6 Pro perfectly complements the adrenaline-pumping atmosphere of Playground Season 3, setting the stage for an unmatched gaming extravaganza. The TECNO POVA 6 Pro 5G will be available for sale on Amazon and nearest retail outlets, starting from 4 April.

    Building on the immense success of its previous seasons, season three of Playground is poised to deliver triple the excitement, entertainment and challenges. Hosted exclusively on Amazon miniTV, the Playground Arcade will feature 16 micro-influencers battling it out over 30 days under the guidance of renowned mentors, including the legendary Carry Minati, Elvish Yadav, TechnoGamerz and Mortal. Viewers will have the opportunity to actively engage in the gaming spectacle by voting for their favourite contestants, adding an interactive element to the excitement.

    Speaking on the launch, Rusk Media CEO and co-founder Mayank Yadav said, “TECNO’s collaboration with Playground Season 3 heralds a new era of gaming excellence, where cutting-edge technology meets unparalleled entertainment. With TECNO’s unwavering commitment to innovation and our shared passion for delivering top-notch experiences, this partnership sets the stage for an extraordinary journey into the heart of gaming culture. Together, we aim to redefine the gaming landscape, empowering enthusiasts with the tools they need to unlock their full potential and embark on unforgettable gaming adventures.”

    The TECNO POVA 6 Pro 5G takes standout design and performance to new heights in an aggressive price segment. With up to *24GB of RAM and 256GB of storage, it’s a powerhouse in a sleek 7.9mm frame. Additionally, it boasts of India’s first 6000mAh battery, paired with a robust 70W charger for a ‘Better. Faster. Stronger.’ experience like never before.

    Addressing the launch, TECNO Mobile India CEO Arijeet Talapatra said “With a relentless pursuit of excellence and a dedication to pushing boundaries, we are proud to introduce POVA 6 Pro 5G, which not only delivers exceptional performance but also boasts sleek and futuristic design along with an ARC Interface supported by LED lights. This collaboration with Playground Season 3 exemplifies our commitment to providing cutting-edge technology alongside unparalleled entertainment while connecting with our young audience. Together, we aim to empower users worldwide with the tools they need to unlock their full potential and embark on unforgettable adventures.”

    Elevating the user experience to premium levels, the POVA 6 Pro 5G is designed with precision. Its back panel is intricately crafted using advanced photolithography techniques, enhancing the look and feel of the Arc Interface, inspired by the motherboard. The innovative LED design offers more than 200 LEDs, providing a spectrum of 100+ customizable options. This ensures every user’s journey is uniquely personalized, matching the dynamic preferences of Gen Z and tech enthusiasts.

    Playground Season 3 is headlined by Hero MotoCorp as ‘Presenting Partner’; powered by POVA from TECNO; Swiggy, Pizza Hut, LG OLED TV, Philips, Too Yumm!, PUMA, and Kreo as special partners. These collaborations fuse the thrill of gaming with high-caliber entertainment, creating an immersive experience unlike any other.

  • Swiggy partners with Gurugram Traffic Police for road safety and traffic awareness workshop

    Swiggy partners with Gurugram Traffic Police for road safety and traffic awareness workshop

    Mumbai: Swiggy, India’s leading on-demand convenience platform has partnered with the Gurugram Traffic Police to conduct a road safety and traffic awareness workshop for delivery partners in Gurugram under the ambit of Delivering Safely, its road safety charter.

    The programme was conducted in the presence of SH Virendra Vij, IPS Deputy Commissioner of Traffic Police to educate and empower over 100 delivery partners in the NCR regarding road safety and accident prevention practices. Participants also received training on crucial aspects from SH Sukhbir Singh, HPS-ACP Traffic Police and ASI Rajesh on traffic rules, helmet usage, case studies, consequences of reckless driving, and parking etiquette.

    This was followed by a helmet distribution session and a vibrant roadshow by Swiggy’s delivery partner fleet, to showcase Swiggy’s commitment to promoting responsible driving practices.

    “Road accidents, and resultant fatalities and injuries are a big scourge for India. Every year these cost the Indian economy 4-5 per cent of the GDP. Most of the victims are pedestrians, bicyclists, and motorcyclists, with many of them in their prime working age. Under the charter of Delivering Safely, Swiggy is committed to the welfare of its delivery partners by conducting regular road safety awareness in association with police authorities. We hope to improve traffic sensitisation to delivery partners and to improve their safety,” said a Swiggy spokesperson.

    Over the years, Swiggy has conducted drives in different cities across India in its commitment to enabling a safe working environment for its delivery fleet. All delivery partners at Swiggy are provided with insurance that protects them on the road.

    Last year, in an industry-first initiative, Swiggy partnered with Dial 4242 to provide on-demand, free, and fast ambulance services to its delivery partners. Swiggy also has Emergency Support Services (ESS), which encompasses various options to cater to the needs of delivery partners during an emergency or mishap on the road. The ESS includes 24*7 hotline numbers, emergency cards for delivery partners, and a direct link to the local police and ambulance service via an SOS button on the delivery partner app.

  • Cycle Pure Agarbathi launches Om Shanthi celebration pack for Ugadi

    Cycle Pure Agarbathi launches Om Shanthi celebration pack for Ugadi

    Mumbai: Cycle Pure Agarbathi, an agarbathi manufacturer in India, has launched its Om Shanthi Ugadi celebration kit, a homage to the vibrant spirit of Ugadi festivities. Crafted to elevate the festive experience, the two-step Om Shanthi Ugadi Celebration Kit consists of all the essentials including turmeric, kumkum, castor oil, soapnut powder, arapu powder, chandan tika, pure vibhuti, cup sambrani, camphor pouch, puja vastra, and an agarbathi pack, ensuring an immersive and authentic Ugadi puja experience at home.

    The occasion revered around Andhra Pradesh, Telangana, Karnataka and Goa, commemorates the day the maker of the universe “Lord Brahma”, created the world, and is marked as the first day of the New Year according to the regional calendar. On this auspicious day, devotees celebrate by visiting the temple, extending their kindness to the less fortunate, exchanging gifts, and savouring in a meal with appetizing flavours. With the introduction of the Om Shanthi Ugadi Celebration Kit, individuals infuse cultural traditions into their homes and preserve cultural heritage for the present and future generations alike.

    Speaking about the product, Cycle Pure Agarbathi MD Arjun Ranga said, ‘Cycle Pure has consistently played a pivotal role in individuals’ spiritual journeys and remains committed to delivering a comprehensive and fulfilling experience for devotees who honor this sacred festival. We are steadfast in our dedication to providing pure and top-quality ingredients that resonate with our brand’s sustainability principles, emphasizing prayer, celebration, and environmental consciousness.

    With the introduction of our Om Shanthi Ugadi Celebration kit, our goal is to facilitate a deep connection with the divine and promote the observance of traditional puja customs, ensuring the longevity of these treasured rituals for generations to come.’ he added.

    Experience the essence of tradition with the Om Shanthi Ugadi Celebration Kit, thoughtfully curated for your festive needs. Embrace the spirit of Ugadi with ease and grace by ordering the Om Shanthi Ugadi Celebration Kit at www.cycle.in or visit your nearest Cycle.in stores. The puja kit is priced at just Rs 499.

  • Asian Paints on-boards Virat Kohli as the brand ambassador for – ‘Neo Bharat Latex Paint’

    Asian Paints on-boards Virat Kohli as the brand ambassador for – ‘Neo Bharat Latex Paint’

    Mumbai – Asian Paints, India’s foremost paint and décor company, proudly announces the onboarding of cricketing icon, Virat Kohli as the brand ambassador for their upcoming new launch – Neo Bharat Latex Paint.

    With Neo Bharat Latex Paint, Asian Paints will revolutionize the paint category by expanding its footprint in this dynamic industry & democratize it further. Neo Bharat Latex Paint is revolutionary in every way as it comes equipped with special polymer technology that provides superior finish, higher coverage, and better washability. These “colours of progress”, as is the tag line for Neo Bharat, are an ode to the millions of Indians who are in pursuit of a better life, and Asian Paints aims to partner with them in their journey.

    As a pioneer in the market, Asian Paints has consistently introduced innovative products that redefine standards, and Neo Bharat Latex Paint is set to galvanize the category yet again.

    Who better than Virat Kohli would do justice to a launch of this magnitude. Virat embodies the values and spirit of the brand reflecting Asian Paints’ leadership and commitment to excellence and performance, making him the perfect face for both Asian Paints and the innovative Neo Bharat Latex Paint.

    Expressing his enthusiasm for the forthcoming launch and its brand ambassador, Asian Paints Ltd. MD & CEO Amit Syngle said, “Our upcoming launch, Neo Bharat Latex Paint, marks one of Asian Paints’ biggest moments in history, and having Virat Kohli as the face of this disruptive brand adds to our excitement. Kohli is credited today to transform the game and the Indian team in a way that many have not. His popularity cuts across regions, his persona exudes the confidence of the new India. Kohli’s influence and resonance with the masses perfectly align with this revolutionary product. Neo Bharat is set to not only redefine the paint category but also fuel the industry’s growth in India. We welcome Virat Kohli to the Asian Paints family and look forward to this journey together.”

    Commenting on his association with Asian Paints, Kohli stated, “I am truly excited and ecstatic to be associated with a brand known for its leadership, innovation and strong values. Asian Paints for me represents more than a brand and is like cricket; being a part of almost every Indian Home bringing joy and exhilaration to our lives. Aligning with this transformational journey, I am truly honoured to be partnering the launch of Asian Paints Neo Bharat Latex Paint, propelling Asian Paints to being a strong part of a new and progressive India”.

    Asian Paints will soon unveil further details about Neo Bharat Latex Paint and launch a massive campaign for the brand with its dynamic brand ambassador. The campaign is set to go live across all mediums in the next few weeks, promising to be the biggest yet.

  • MyMuse celebrates its third birthday bonanza!

    MyMuse celebrates its third birthday bonanza!

    Mumbai: As MyMuse, India’s leading sexual wellness brand, marks its third year of empowering individuals to embrace their sexual health, it’s pulling out all the stops to commemorate this milestone in style. With an ethos centered around promoting holistic well-being and intimate happiness, MyMuse has become synonymous with quality in the realm of sexual wellness.

    To kick off the festivities, MyMuse is treating its loyal customers to an irresistible offer: a sitewide discount of 33 per cent. Whether you’re exploring new avenues of pleasure or restocking your favorite essentials, there’s never been a better time to indulge in MyMuse’s selection of products designed to enhance satisfaction.

    But that’s not all – in a nod to the beloved tale of Willy Wonka’s chocolate factory, the brand is sprinkling a touch of magic into its birthday celebrations. Nestled within select orders shipped during the birthday sale are three coveted golden tickets, each granting its fortunate recipient a lifetime supply of MyMuse’s acclaimed massagers.

    Adding an extra layer of charm to the campaign is MyMuse’s collaboration with the internet’s favorite grandmother – a heartwarming figure renowned for her infectious positivity and timeless wisdom. Through this partnership, MyMuse is embracing the wisdom of generations past, reminding us all that the pursuit of happiness and longevity is a journey best shared with loved ones, and that embracing our desires and taking care of our bodies is essential to living a fulfilling life.

    https://www.instagram.com/mymuse.in/?utm_source=ig_embed&ig_rid=26578a28-d75a-4713-8115-327114176fad

    Speaking about the campaign, MyMuse co-founder Anushka Gupta said, “3 years in the industry is a big deal, so we wanted to do something that fits the bill. MyMuse is a brand for people who love to love. So what better way to share the love than to offer a lifetime supply of guaranteed pleasure with our high-quality and well-designed massagers?”

  • Gaurav Tandon brings Limited Edt to India

    Gaurav Tandon brings Limited Edt to India

    Mumbai: Limited Edt, the Singapore-based sneaker and lifestyle chain, with a legacy spanning for more than two decades, is poised to cut through the Indian market under the visionary leadership of Gaurav Tandon. With a deep comprehension of market dynamics and consumer behavior, Tandon is all set to lead Limited Edt, into the vibrant Indian market.

    Tandon, renowned for his impeccable business acumen and market insights, takes over the reins as the managing director, overseeing all business aspects, bringing with him a wealth of experience from his previous leadership roles as Vice President of Deutsche Post AG and Founder of Amaze Consulting Services and top consulting firms like Aon Hewitt and Mercer.

    Limited Edt’s expansion into India comes at an opportune time, with the country’s sneaker and streetwear market projected to reach a revenue of US$2.80 billion by 2024, presenting exciting growth prospects. Reflecting on the brand’s expansion, Mandeep affirms, “India’s dynamic landscape presents limitless opportunities for Limited Edt to thrive. Tandon’s vision for the streetwear and lifestyle industry in India, along with his strategic business management and development skills, aligns perfectly well with my vision for Limited Edt India, that is, to redefine the sneaker culture and what it means to be the ‘only’ sneaker destination in the country.”

    Speaking on his new role, he said, “I am thrilled to spearhead Limited Edt’s journey into India’s burgeoning sneaker and streetwear fashion scene. We want to create an experience that is all about authenticity, exclusivity, and exceptional craftsmanship. Our upcoming partnerships are going to celebrate and promote India’s local culture, talent, and design while, of course, catering to the diverse needs of Indian consumers. I am someone who believes in shaping trends, and this opportunity as an M.D. is all about that.”

    With his global influence and deep understanding of cultural nuances, Tandon is poised to drive Limited Edt’s success in India. The brand’s partnerships with esteemed names like Adidas Consortium and Asics are just the beginning, showcasing its commitment to delivering exclusive footwear collections.

  • Valvoline gears up with Lucknow Super Giants as Official Partner for IPL 2024

    Valvoline gears up with Lucknow Super Giants as Official Partner for IPL 2024

    Mumbai: Valvoline India, a prominent global lubricant manufacturer and pioneer in engine oil technology is delighted to announce its strategic partnership with the Lucknow Super Giants for the highly anticipated Indian Premier League (IPL) 2024 season.

    With a commitment to fuelling the future of mobility through innovative services and products, Valvoline India is poised to bring its expertise to the forefront of one of the most electrifying sporting events worldwide. The partnership with Lucknow Super Giants underscores Valvoline’s dedication to fostering excellence both on and off the field.

    “Joining forces with Lucknow Super Giants as an official partner for IPL 2024 is a thrilling opportunity for Valvoline India,” said Valvoline India CMO Ipshita Chowdhury. “As pioneers in the lubricant industry, we are proud to align with a team that shares our passion for performance and innovation. Together, we look forward to elevating the excitement of IPL 2024 and connecting with fans on a deeper level.”

    As part of this collaboration, Valvoline India will leverage its extensive experience and cutting-edge technologies to support Lucknow Super Giants in maintaining peak performance throughout the IPL season. Additionally, fans can anticipate engaging activations and initiatives designed to enhance their overall IPL experience.

  • Namakwali strikes deal with Car Dekho founder on Shark Tank India

    Namakwali strikes deal with Car Dekho founder on Shark Tank India

    Mumbai: In the serene foothills of Uttarakhand, amidst the lush greens and mountain breezes, a tale of entrepreneurial spirit and social impact unfolds. Meet Shashi Bahuguna Raturi, the visionary founder of Yellow Hinsar Pvt Ltd and the driving force behind the acclaimed brand Namakwali.

    It all began in September 2020 when Shashi, at the age of 50, officially registered Yellow Hinsar Pvt Ltd. However, the roots of her journey trace back to 2018 when she commenced operations through Instagram and Facebook. Prior to this venture, Shashi was deeply involved in running an NGO focused on women’s empowerment, marking her commitment to uplifting marginalised communities.

    The motivation behind Namakwali was twofold – to generate income for rural women and to showcase the natural and organic products of the mountains. With a desire to provide healthy alternatives while empowering women, Shashi embarked on a journey that would transform into a thriving business endeavour.

    Recently in this season of Shark Tank India, she participated and represented her brand at the national level. They also got a deal from Amit Jain, founder of Car Dekho.

    As the sun sets over the majestic Himalayas, Shashi Bahuguna Raturi’s journey continues to inspire, illuminating pathways for women empowerment and sustainable entrepreneurship in the heart of the mountains.

    Bootstrapped from the outset, Namakwali started with a modest investment of 150,000 rupees. Yet, through dedication and perseverance, the business flourished, achieving an annual turnover of 50 lakh.

    Namakwali’s business model revolves around direct-to-consumer (D2C) operations, offering a diverse range of 21 products priced between Rs120 to Rs2800. Their primary clientele consists of health-conscious consumers who value natural and organic products.

    Headquartered at Upper Tunwala Ambika Vihar, Dehradun, Namakwali currently operates with a team of 13 individuals. Their manufacturing and packaging unit spans 1200 square feet, housing a dedicated workforce.

    Looking ahead, Namakwali aims to expand its presence offline by venturing into supermarkets and stores in metropolitan cities, with aspirations for international expansion on the horizon.

    Beyond business, Shashi’s journey is deeply personal. Raised in Uttarakhand, her love for local cuisine and passion for community development were ingrained from an early age. Armed with a degree in social work, she embarked on a mission to empower women, with her family and friends providing unwavering support along the way.

    Within her familial circle, Shashi is supported by her esteemed husband, and her cherished sons, Navendu Raturi and Suvendu Raturi, each contributing to the family’s journey of growth and resilience.

    Shashi’s legacy extends beyond Namakwali. In 1982, she laid the foundation for community awareness initiatives through the establishment of Balwadis, now recognised as Anganwadis, symbolising a testament to her enduring commitment to societal impact and empowerment.