ITV

Category: Brands

  • Havmor Ice Cream launches an enticing range of ice cream flavours

    Havmor Ice Cream launches an enticing range of ice cream flavours

    Mumbai: Havmor, a part of LOTTE Wellfood Co Ltd and one of the most beloved ice cream brands has introduced an exciting range of new ice cream flavours just ahead of the summer heatwave.  Havmor is committed to innovation and strives to keep up with the dynamic and evolving preferences of consumers. With this in mind, the brand has carefully curated a delectable assortment of flavors that blends timeless classics with innovative twists, ensuring a delightful experience for every palate.

    Havmor Ice Cream truly understands the preferences of Indian consumers and strives to launch flavours that delight their taste buds. From Indian dessert-inspired ice cream flavours of Shahi Kesar and Rajwadi Kulfi to modern twists on classic favourites with Blueberry Cheesecake, Cookie N Cream cone, ice cream sandwich and summer specials Ratnagiri Hapus, rose flavored ice cream and Jaljeera & Kalakhatta for refreshing treat, there’s something delicious for every palate.

    Havmor Ice Cream MD Komal Anand shared his enthusiasm about the new launches, saying, ” At Havmor, we’re passionate about crafting unique and distinctive flavors and our relentless focus on understanding consumer preferences is at the heart of our R&D and innovation. We are launching around 12 new flavors this season, and considering the current K–wave among consumers; we are also expanding the LOTTE range by adding new Korean-inspired products in the coming months. Last year, we witnessed one of the warmest summers, and this year, too, the predictions are similar. The category has a lot of headroom for growth, and brands with a national footprint have been growing at a CAGR of about 20- 25 per cent post-COVID. We expect the category momentum to continue. To cater to the growing demand, we have increased the production capacity in the existing factories and will be ready to service more demand through our upcoming factory in Pune starting July- August 2024. We’re confident that our customers will relish these new offerings, which play a key role in our ongoing efforts to expand and enhance our brand across India.”

    Prepping for the summer season, Havmor is bringing a creative twist to traditional and popular desserts, offering a new and exciting experience with each bite. With flavours like Shahi Kesar, Rajwadi Kulfi and rose flavoured ice creams, Havmor aims to offer something truly special for consumers. The unique fusion of tradition and innovation provides a taste of indulgence and luxury with every scoop, ensuring that every moment spent enjoying the ice cream is memorable and delightful.

    To add to its mouth-watering array of ice cream flavours and celebrate the summer flavour with Ratnagiri Hapus ice cream, showcasing the exquisite taste of the king of mangoes. Alternatively, savor the sweet and sour fun delight with Jaljeera & Kalakhatta Ice Candy. Keeping in mind the innovation, the Cookies N Cream cone, ice cream sandwich and Blueberry Cheesecake with juicy blueberries in smooth ice cream are introduced.

    The new range is perfect for anyone looking to beat the heat this summer. Being a 100 per cent milk ice cream maker, each scoop is crafted with care, using only the highest quality ingredients to ensure a premium taste experience. The new summer flavours will be available at leading retail outlets, Havmor Havfunn parlours and selected modern trade stores.

  • Virgio now available on Nykaa and Myntra

    Virgio now available on Nykaa and Myntra

    Mumbai: Virgio, a trend-focused, sustainable fashion brand is proud to announce its debut on two of India’s leading marketplaces, Nykaa and Myntra. This strategic move is to make the brand’s eco-conscious collections more accessible to the environmentally-conscious consumers across the nation.

    Virgio stands out in the fashion industry as The Only Good Fashion Company for its unwavering commitment to circularity without compromising on style and quality. As the demand for pro-planet fashion continues to rise, Virgio remains at the forefront of innovation, constantly exploring eco-friendly materials, carbon footprint mapping, smart QR code labels and ethical manufacturing processes. By embracing circularity as a core principle, the brand strives to inspire positive change within the fashion industry and beyond.

    “We are thrilled to partner with Nykaa and Myntra, two esteemed platforms known for their commitment to quality and innovation,” says Amar Nagaram, CEO and Co-founder, Virgio. “This collaboration not only expands our reach but also amplifies our message of circularity in fashion. We believe that style should not come at the cost of the planet, and our presence on Nykaa and Myntra reinforces our dedication to this ethos.”

    Customers browsing Nykaa and Myntra can now explore Virgio’s diverse range of eco-conscious clothing, including chic apparel crafted from earth-friendly, natural fabrics, recycled fabrics, and sustainable alternatives. From everyday essentials to statement pieces, each garment reflects the brand’s values of environmental responsibility and social consciousness.

     

  • BSH Home Appliances celebrates multiple design accolades

    BSH Home Appliances celebrates multiple design accolades

    Mumbai: BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH, a global leader in the home appliance industry, proudly unveils its recent triumphs in securing a plethora of prestigious accolades spotlighting Design Excellence and unparalleled user experience. Reflecting a steadfast dedication to innovation and consumer-centric ethos, BSH India has clinched an impressive array of five iF Design Awards and four India Design Marks for its range of home appliances designed and manufactured in India. These accolades underscore BSH’s unwavering commitment to crafting ‘Make-in-India-for-India’ products that not only elevate the aesthetics of the modern home but also enhance the everyday lives of consumers through intuitive and cutting-edge design.

    iF Design Awards, recognized globally as the pinnacle of design excellence, witnessed participation from 72 countries, with an impressive 10,807 submissions. The coveted iF label not only symbolizes superior design but also signifies a steadfast commitment to excellence. On the other hand, the Indian Design Mark (IMARK), instituted by the Indian Design Council, serves as a definitive symbol of distinguished product excellence. Together, these accolades highlight the international and domestic recognition bestowed upon outstanding designs, underscoring the importance of innovation and quality in today’s competitive market.

    These recognitions showcase BSH India’s commitment of keeping user experience as the core of the business by providing innovative solutions that cater to the diverse needs of consumers, offering both functionality and superior aesthetic appeal.

    1   Bosch top load washing machine: Tailored with features and design to suit Indian consumers and their unique requirements. It is a first of its kind machine that mimics hand wash with true portability allowing consumers to move the machine like a luggage trolley.

    2   Bosch emPACT 3door Maxflex: Boasting a distinctive compartment that allows consumers to expand their fridge or freezer space as needed, marking India’s first flexible refrigerator

    3   Bosch emPACT 2door top freezer: Featuring a 20:80 split ratio, offering consumers a spacious fridge space and a compact freezer space, providing optimal usage flexibility. India’s first fridge with this split ratio for the target users who uses less of freezer and more of fridge

    4   Bosch Tabletop cooktop: Designed with two larger burners to facilitate quicker cooking, spaciousness for multitasking, and easy cleanability, addressing common user concerns, especially with Indian cooking. India’s first cooktop with innovative tilt-stand feature allowing users to effortlessly clean the kitchen countertop.

    5   Bosch Chulha: Revolutionizing the traditional chulha landscape with a modern, affordable upgrade, catering to users in rural India. With its innovative design, harnessing the power of natural airflow, it achieves an impressive thermal efficiency of 23% without the need for additional fans – representing a remarkable 57% increase in efficiency compared to conventional 3-stone stoves.

    Commenting on the achievements, BSH Home Appliances MD & CEO Saif Khan said, “At BSH Home Appliances, we place consumers at the heart of our innovations. We continually assess consumer needs to ensure our products not only meet but exceed their expectations. These accolades validate our strong commitment to consumer-centricity, ensuring every interaction with our products enhances our customers’ lives, simplifying tasks, contributing to sustainability, and infusing joy into daily routines. Our aim is not just to provide functional appliances, but to enrich lifestyles and promote a more sustainable future for all.”

  • Ayatiworks Technologies secures contracts with over 10 Fortune 500 companies

    Ayatiworks Technologies secures contracts with over 10 Fortune 500 companies

    Mumbai: A digital marketing agency based in Chennai Ayatiworks Technologies, established in 2017, is renowned for its innovative strategies and comprehensive services. With a focus on value-driven methodologies and a team of 25 experts spanning various domains, Ayatiworks has quickly made a mark in the industry.

    From crafting compelling digital footprints to pioneering influencer marketing, Ayatiworks has secured contracts with Fortune 500 companies and earned prestigious awards, including Digital Agency of the Year. Their latest innovation, Ayati Intelligence, revolutionizes e-commerce platforms and simplifies retail compliance, shaping the future of Indian retail with cutting-edge AI tools.

    Indiantelevision caught up with Ayatiworks founder and CEO Upendran Nandakumar and discussed contracts with Fortune 500 companies including successful project deliveries, and prestigious awards. It emphasizes it’s unique Content as a Service (CAAS) approach and adaptability to changing trends. Success in personalized marketing campaigns is measured through metrics like engagement rates. AI’s role in revolutionizing marketing is mentioned, and Ayatiworks’ unique selling proposition lies in integrating technology with creative strategies.

    On the achievements of Ayatiworks Technologies since its establishment in 2017

    Since its establishment in 2017, Ayatiworks Technologies has achieved remarkable milestones in the realm of digital marketing. Notably, the company has secured contracts with over 10 Fortune 500 companies, highlighting its ability to cater to the needs of prominent global players. With a dedication to excellence, Ayatiworks has successfully delivered more than 1000 websites and over 100 e-commerce projects, showcasing its proficiency in digital development and innovation. Moreover, the agency has effectively managed marketing campaigns exceeding two core budgets, demonstrating its capability to strategize and execute impactful promotional initiatives. These accomplishments have not gone unnoticed, as Ayatiworks has been honoured with prestigious awards, including the Tamil Nadu Brand Leadership Award (2020), the Indian Achievers Award (2021), and the esteemed Digital Agency of the Year award (2022), further solidifying its position as a leader in the digital marketing landscape.

    On setting Ayatiworks Technologies apart from other digital marketing agencies

    Ayatiworks stands out through its unique approach to Content as a Service (CAAS), which involves not just content generation but amplification through creative minds. This approach ensures that the content is not generic but tailored specifically to what a brand or product requires, highlighting its uniqueness in the industry.

    On adopting a content-as-a-service model, businesses enhance their digital marketing strategies.

    The content-as-a-service model allows businesses to access impactful, tailored content on demand, enhancing brand consistency, scalability, and cost efficiency. This model enables companies to focus on core operations while leveraging expert strategies to engage and attract their target audience effectively, thus creating long-lasting intellectual property.

    On specific ways, Ayatiworks stays ahead of the curve by adapting to changing digital marketing trends

    Ayatiworks remains ahead by cultivating an in-house team of celebrities and influencers, adapting to the latest technologies, and learning to implement them in clients’ profiles or portfolios to see the results. This adaptation, coupled with incentivising team members to learn new things every quarter, ensures a maximum return on investment for clients.

    On the Ayatiworks measuring the success of personalised marketing campaigns in terms of customer engagement

    The success of personalised marketing campaigns is measured by analysing metrics such as click-through rates, conversion rates, customer feedback, and social media engagement. These indicators help evaluate the effectiveness of personalised content in driving customer engagement and conversion.

    On revolutionising the field of marketing, AI offers businesses key benefits through various methods

    AI is revolutionising marketing by enabling hyper-personalisation, predictive analytics, and the automation of repetitive tasks. It enhances customer experiences, optimises marketing strategies, and drives revenue growth through data-driven insights and automated processes.

    On contributing to its unique selling proposition, Ayatiworks’ business model highlights specific elements.

    The unique selling proposition of Ayatiworks includes “integrating digital and technology with creative minds” to amplify through individual creative strategies and digital mediums. This approach, coupled with the adaptation of the digital ecosystem and the use of the Ayati Intelligence platform, offers substantial ROI and nurtures long-term client relationships, distinguishing Ayatiworks in the digital marketing landscape.

  • MIVI invests Rs. 200 Cr in second Make in India audio facility

    MIVI invests Rs. 200 Cr in second Make in India audio facility

    Mumbai: MIVI (Avishkaran Industries), a homegrown audio electronics manufacturer, laid the foundation stone for its new state-of-the-art factory in Hyderabad, Telangana. The ceremony was graced by the principal secretary of the state, Jayesh Ranjan and vice-chairman of the state TSIIC, Mr. Vishnu Vardhan. A first of its kind in the country, the factory will house the R&D and manufacturing under one roof. The new facility represents a significant investment of Rs 200 Crore by MIVI in Telangana and will create 2000 new jobs.

    The new facility will be outfitted with cutting-edge technologies and meticulously designed to uphold the highest environmental sustainability benchmarks. This state-of-the-art manufacturing establishment boasts the prowess to produce a remarkable 100,000 units daily, encompassing an extensive array of audio products, including earphones, soundbars, speakers, gaming accessories, and an assortment of allied merchandise. This monumental expansion effectively doubles the company’s production capacity in comparison to its existing factory.

    The company’s strategic vision extends beyond its proprietary Mivi brand, as it aims to collaborate with esteemed international brands as a product development and manufacturing contractor, with ongoing discussions to solidify such partnerships.

    Midhula Devabhaktuni co-founder and CMO said “This factory isn’t just bricks and mortar; it’s a symbol of innovation and progress. Alongside producing exceptional products, it will generate opportunities and a positive impact nationwide. Notably, it will house component manufacturing for wearables, presently non-existent in India. This is a proud milestone for MIVI and India, showcasing our nation’s burgeoning manufacturing capabilities and reducing reliance on foreign imports in the audio electronics domain. We are honoured to be at the forefront of this ‘Make in India’ revolution, contributing to the country’s self-reliance and economic progress.”

    The new factory is expected to be operational by March 2025. Presently, the company is the only manufacturing company in the audio space in India and has a Manufacturing facility employing 1500 people in Hardware Park,  Shamshabad, Hyderabad.

  • McDonald’s India embraces Anime fandom with WcDonald’s launch

    McDonald’s India embraces Anime fandom with WcDonald’s launch

    Mumbai: Embracing the anime-fandom among the Gen Z, McDonald’s India (West & South), owned and operated by Westlife Foodworld Ltd, steps into the anime world with the exciting launch of ‘WcDonald’s’ in the country. In anime culture, McDonald’s has been referenced as WcDonald’s by anime fans and creators alike. The WcDonald’s identity is a hat tip to the love for this culture and fandom. From the launch of a limited time savoury sauce, exciting new collectible manga-themed packaging and an anime themed restaurant to the release of four anime films, each of these elements is an ode to anime fandom to create unforgettable dining moments.

    One of the star attractions at WcDonald’s is the limited time Savory Chili WcDonald’s Sauce meticulously crafted to enliven taste buds with a symphony of flavors. Infused with an enticing blend of ginger, garlic, soy, and a hint of chili flakes, this sauce guarantees an explosion of energy with each delectable bite. This menu innovation echoes the fearless and dynamic personas of beloved anime heroes, offering an enticing experience for Anime fans. It perfectly pairs with an order of 10-piece WcNuggets (the fan-favorite Chicken McNuggets) or any of your go-to menu items. For a limited time, fans will also receive manga-inspired packaging featuring WcDonald’s crew characters, sketched by iconic Japanese manga artist/illustrator Acky Bright.

    McDonald’s India has also unveiled a ground-breaking transformation of its iconic restaurant at Linking Road in Bandra, Mumbai. Inspired by the vibrant world of Anime, this WcDonald’s restaurant aims to transport diners into a realm where fantasy meets fandom. Conceptualised and brought to life by DDB Mudra Group, the restaurant’s décor and ambiance has undergone a complete makeover, capturing the essence of the much loved Anime aesthetics.

    McDonald’s India (W&S) chief marketing officer Arvind R. P. said, “Anime culture is booming in India, particularly among the Gen Z. For years, anime fans have been bringing their favourite brand to life in many ways within the Anime universe.  The McDonald’s-inspired ‘WcDonald’s’ is a case in point. Now, WcDonald’s transcends fantasy, becoming a reality. We honour our fans’ imagination by authentically manifesting the WcDonald’s universe in our restaurants, while inviting them to be part of our story like never before. WcDonald’s embodies our dedication to integrating our brand with popular culture, offering unique experiences that wow customers. We invite everyone, particularly manga enthusiasts, to step into this immersive anime world.”

    DDB Mudra Group chief creative officer Rahul Mathew said, “You’ll be surprised how big the anime community is in India. And we realised that the anime universe has been tipping its hat to McDonald’s through its many avatars. We felt the best way to acknowledge and celebrate this community was to bring one of the avatars from the anime world to the real world.”

    McDonald’s India complements its unique initiative with four captivating anime themed brand films, enriching the fans’ immersion in the enchanting world of WcDonald’s. Produced by renowned animation house Studio Pierrot, the first official WcDonald’s anime will unveil episodic shorts exploring the flavorful WcDonald’s Sauce and Chicken WcNuggets. These films will be available on McDonald’s India’s owned social channels.

    Experience the Savory Chili WcDonald’s Sauce at your nearest McDonald’s store in West & South India. It is also available for delivery via the McDelivery platform.

  • WhiteMuds unveils stunning hand-painted formal shoes collection

    WhiteMuds unveils stunning hand-painted formal shoes collection

    Mumbai: Whitemuds,  the premium brand in men’s footwear, launches its latest ‘Artwork collection’ that elevates the concept of self-expression in men’s formal and semi-formal shoes. Departing from conventional norms, the brand introduces a tapestry of artistic designs, allowing customers to infuse their personality into every step they take.

    In response to a growing demand for individuality in footwear, Whitemuds presents an exclusive range of artwork options carefully crafted to reflect personal taste and style. Whether it’s custom designs or curated selections, the brand offers unparalleled creativity to meet diverse preferences.

    Central to the collection is the innovative Patina Artwork technique, a masterful process of transferring textures onto leather surfaces. From captivating marble effects to rustic wooden tones and seamless blends of colors, each piece exudes sophistication and charm, transforming shoes into wearable works of art.

    On the other hand, Whitemuds’ Drip collection further showcases the brand’s dedication to craftsmanship and creativity. Hand-painted by a team of talented artists, these one-of-a-kind designs blend artistry with functionality, making a bold statement with every step. Harnessing the finest hand dyes and leather paints specifically formulated for leather surfaces, Whitemuds ensures impeccable quality and durability in every artwork and patina creation. With a roster of skilled artists specializing in various styles, the brand offers limitless possibilities for customization and personalization.

    Emphasizing exclusivity and attention to detail, Whitemuds’ Made-to-Order collection promises a tailored experience from start to finish. With a Turn Around Time (TAT) of approximately 25 working days, each pair is meticulously created to precise measurements, ensuring a perfect fit and unparalleled comfort. To ensure the longevity of these artistic creations, every pair comes with a comprehensive care instruction booklet, making maintenance effortless and convenient for customers.

    Experience the fusion of artistry and craftsmanship with Whitemuds’ innovative Artwork Collection, where every pair celebrates individuality in men’s footwear and fashion-forward style. 

  • Urbn launches Nanolink Power Bank

    Urbn launches Nanolink Power Bank

    Mumbai: Urbn, a leading D2C charging solution brand, recently launched its premium Nanolink power bank series. This ultra-compact device is equipped with a built-in Type C cable for seamless input and output. Harnessing superfast charging capabilities with Power Delivery (PD) compatibility, which charges devices to 50% charge in just 30 minutes – a remarkable 2.5 times faster than traditional charging capability.

    This rapid charging speed ensures that you spend less time tethered to a charging outlet and more time enjoying your devices on the go.

    Users can buy these products at Amazon, Flipkart, Croma, Vijay Sales, and Urbn’s own D2C platform, Urbnworld.com.

    Urbn’s Nanolink Power Bank boasts premium craftsmanship and rapid 22.5W charging unlike any other in this segment. Available in 10,000 mAh capacity, it’s a standout addition to Urbn’s exclusive ‘black edition’ range, priced at INR 1499/- respectively. Easily compatible with iOS, Android, and even the latest iPhone 15, its built-in link serves as input/output, even charging the power bank itself. Surpassing competitors with triple output functionality and advanced EV charging batteries, Urbn’s Nanolink Power Bank promises unparalleled convenience and exceptional performance. This impressive feature allows you to charge multiple devices simultaneously without compromising on speed or reliability.

    However, the convenience factor cannot be overstated. With its attached cable always on hand, ready for use, you can say goodbye to the frustration of searching for misplaced charging accessories.  The built-in C-type cable means you always have a charging solution at your fingertips, ready to go whenever you need it. Whether you’re at home, in the office, or on the move, you can rest assured knowing that you’re prepared to charge your devices at a moment’s notice. Urbn’s Nanolink Power Bank truly offers the ultimate combination of convenience, performance, and style, all in one sleek package.

    Speaking about the recent launch of Urbn’s latest premium Nanolink power banks, Urbn founder and CEO Sagar Gwallani commented, “At Urbn, we’re driven by the mission to enhance your daily tech experience with smart solutions and that’s exactly what our new product intents to do, Transforming how you charge your devices, eliminating the need for multiple charging cables with its built-in cable for seamless connectivity on the go.  With the introduction of this innovative solution, we’ll be marking another milestone in Urbn’s journey to redefine the charging industry.” 

  • Swiggy’s Great India Restaurant Festival sees 3.5 million users save a whopping ₹100+ Crores

    Swiggy’s Great India Restaurant Festival sees 3.5 million users save a whopping ₹100+ Crores

    Mumbai: The 8th edition of Swiggy Dineout’s Great Indian Restaurant Festival (GIRF) has been a remarkable success, with over 3.5 million diners collectively saving a staggering ₹100+ Crores on dining out. This year, the festival featured 8,000+ eateries across 37 cities, offering FLAT 50% OFF, with an additional 15% savings when using HDFC Bank Credit Cards. The festival witnessed more than 22 lakh deals being availed and an impressive 576 table reservations per hour.

    Commenting on the success, Swiggy Dineout head Swapnil Bajpai said, “With over 3.5 million diners participating, this year’s Swiggy Dineout GIRF has been a great success, establishing itself as an eagerly anticipated event for food enthusiasts nationwide. We’re thrilled to see more people from Tier 2 cities joining in, showing a growing trend of exploring new cuisines and dining experiences. The festival has introduced a wide range of new restaurants, offering diners exciting culinary adventures while enjoying savings worth a whopping Rs 100+ Crores.”

    GIRF 2024 sets new records

    •    The highest single bill during the festival was recorded in Delhi, where a diner paid Rs. 2,48,929.
    •    Another avid diner from Delhi pocketed substantial savings of Rs. 122,433 on a single order.
    •    A passionate foodie from Bangalore seized the opportunity to purchase an impressive 101 deals, relishing a feast fit for a king daily!
    •    A user from Hyderabad amazed us by indulging in a dining extravaganza throughout the entire GIRF season, spending a hefty sum of Rs. 3,68,889, making it the highest amount paid by a diner throughout the festival.
    •    On Valentine’s Day, a user from Pune saved a whopping Rs. 41,041, turning the day of romance into a celebration of savings!
    •    Valentine’s Week emerged as the pinnacle of dining experiences during the festival, with a staggering 39,599 deals availed and Rs. 1.96 crores saved.
    •    Pop Tate’s Restaurant from Mumbai has seen 549 diners on 25th March, making it the restaurant with the highest number of diners on a single day.
    •    During the Great Indian Restaurant Festival (GIRF), BLR Brewing Co. in Bangalore, Cafe Delhi Heights in Delhi, Pop Tate’s in Mumbai, Coal Barbecues in Chennai, and Oudh 1590 in Kolkata emerged as the most preferred restaurants, reflecting their widespread popularity and culinary appeal across in the respective cities.

    Swiggy Dineout has gone above and beyond to ensure that food enthusiasts can indulge in more delicious meals, enjoy greater savings, and experiment with newer restaurants through the most enticing restaurant promotions and bank offers during the Great Indian Restaurant Festival (GIRF).
     

  • Good Glamm Group partners with Serena Williams to launch ‘WYN BEAUTY by Serena Williams’

    Good Glamm Group partners with Serena Williams to launch ‘WYN BEAUTY by Serena Williams’

    Mumbai: Introducing WYN BEAUTY by Serena Williams, a new brand of clean, high-performing, skin-loving makeup designed for life, not just a photo finish. A true reflection of the poetry in motion that Serena is on the court, it’s makeup you can move in – flexible formulas that wear beautifully and keep hydrated all day. With 91 shades across 10 distinct products in the face, lip and eye categories, the brand is committed to living in color with confidence, so everyone will find their match.

    “I’m so excited to introduce WYN Beauty to the world,” said founder and entrepreneur Serena Williams. “To me, beauty has always been about self-expression and stepping into the best version of myself. Throughout my career, I was always searching for makeup that looked good after hours on the court, mixing products myself and creating my own formulas while traveling the world. As I evolved and remained active both on and off the court, I needed products I could apply at 7am before a full day of meetings, spending time with my kids, making time for the things I love and still look good at the end of the day. I needed makeup that could truly move with me. That’s the intention behind WYN BEAUTY – for people to live in it every single day of their lives and enhance the beauty they already have.”

    From one of the most competitive people to ever walk the planet, Serena’s beauty philosophy is decidedly not. “Beauty is a field where everyone wins,” said Serena. “You set and define your own personal goals and standards. WYN isn’t about being THE best, but your best.” Serena’s drive to give her best has always been coupled with authenticity through beauty: from the early beaded braids to nails that grew bolder each season and her signature cat-eye, Serena Williams has proven that beauty has the power to make a statement without saying a word.

    Your strength. Your Beauty

    But Serena also knows when words matter – all WYN BEAUTY products and shades were intentionally named as personal affirmations – like the ones Serena wrote down in her “match books” and relied on in the locker room before playing—Brave, Momentum, Shine, Discover, Push, Build, Move, among others. The unique WYN Chartreuse hue of the packaging, which represents an energy and determination that is signature Serena, along with gold accents to celebrate her gold medals and unique netting design will be featured in a first-of-its-kind eye-catching brand expression in select Ulta Beauty stores. As the largest and premier beauty destination in the U.S., the exclusive retail partnership will fuel discovery and allow more people to experience WYN BEAUTY nationwide.

    “At Ulta Beauty, we’re committed to celebrating beauty in all its forms so that everyone can express themselves through the products we offer; WYN Beauty is a shining example of this,” said Ulta Beauty chief merchandising officer Monica Arnaudo. “Since meeting Serena several years ago, it was clear her passion for beauty would lead to a brand and product collection that embodies her winning spirit and brings a new perspective to makeup that beauty enthusiasts desire.”

    WYN BEAUTY was founded by Serena Williams through a joint venture partnership with the Good Glamm Group, known for its disruptive tech-enabled portfolio of leading beauty and personal care brands across global markets. Good Glamm’s thoughtful approach to brand-building, and a shared belief that products should be inclusive, responsible, purpose-driven and serve their communities makes them a great partner.

    “It’s a privilege to partner and enter into this joint venture with Serena, and work with her to bring life to her vision of WYN BEAUTY and create products that truly deliver high performance, synonymous with what she stands for” said Good Glamm Group founder Darpan Sanghvi.

    WYN products are formulated with clean, skin-loving ingredients that hydrate the skin, and are vegan and cruelty-free. The long-wear and sweatproof products are lightweight, formulated to be in motion and available in an expansive range of shades and undertones.

    The WYN BEAUTY assortment includes:

    Face

    . Featuring You Hydrating Skin Enhancing Tint SPF 30 – This lightweight formula enhances skin with buildable coverage and a radiant natural finish. Formulated with invisible sun protection and the patented Truly Unstoppable HydraComplexTM for up to 72 hours of hydration. Available in 36 shades. 30ml / 1 fl oz. – $29

    . Nothing to See Soft Matte Creamy Concealer – Provides buildable, medium coverage with a soft-matte finish. The cream-to-powder longwear formula blends seamlessly, while the Truly Unstoppable HydraComplexTM delivers up to 72 hours of hydration.

    Available in 20 shades. 5.5ml / 0.18 fl oz. – $25

    . MVP: Most Versatile Pigment Multifunction Lip and Cheek Color – Delivers buildable, longwear color with a natural, satin finish. The smudge-resistant gel formula blends smoothly. The Truly Unstoppable HydraComplexTM delivers up to 72 hours of hydration. Available in 8 shades. 4.5ml / 0.15 fl oz. – $21

    Lip

    . Word of Mouth Max Comfort Matte Lipstick – A comfortable, hydrating, full coverage matte finish with color payoff in just one swipe. Available in 10 shades that look great no matter what your skin tone or undertone. 3.5g / 0.12 oz. – $20

    . Say Everything Max Intensity Feather Weight Lipstick – Hydrating satin finish, paired with an impactful one swipe color payoff. Formula delivers up to 24 hours of continuous hydration. Available in 10 shades that look great no matter your skin tone or undertone. 1.7g / 0.06 oz. – $20

    . No Words Needed Lip Serum – This non-sticky, lightweight formula helps hydrate lips for up to 24 hours. Rich with nourishing ingredients including antioxidant Vitamin E, Wild mango Butter, Jojoba Oil and Karite. Available in 1 shade. 3ml / 0.10 fl oz. – $18

    Eyes

    . Big Vision Lengthening & Defining Tubing Mascara – Coats each eyelash in tubing technology for maximum length and definition. The double-arched brush ensures lashes are coated from root to tip in a flake-resistant and smudge-resistant formula for up to 24 hours wear. Available in 1 shade, Focus Black. 9ml / 0.30 fl oz. – $19

    . Glideline Waterproof Liquid Eyeliner – Achieve Serena’s signature cat-eye with this smudge-proof, waterproof, sweat-resistant, carbon black-free eyeliner with up to 24hour wear. Available in 1 shade, Focus Black. 0.55ml / 0.02 oz – $21

    . Glideline Longwear Eye Pencil – This eyeliner creates precise lines and smokey looks with ease and without tugging. The pencil is transfer-resistant, sweat-resistant and smudge- resistant. Available in 1 shade, Focus Black. 0.38g / 0.01 oz – $19

      . Taking Shape Brow Shading Pencil – This pencil’s versatile triangle tip creates fine, hairlike strokes. The flexible hold formula is infused with Vitamin E and Argan Oil to help condition brow hairs. Available in three shades. 0.17g / 0.006 oz – $19

    WYN BEAUTY is now available on wynbeauty.com and launches exclusively at 685 Ulta Beauty stores across the U.S. and at Ulta.com on 7 April 2024.