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Category: Brands

  • playR continues to be CSK’s global merchandising partner for 2024 season

    playR continues to be CSK’s global merchandising partner for 2024 season

    Mumbai: In an exciting development, playR will once again collaborate with Chennai Super Kings for the 2024 season. As the global merchandise partner, playR offers a diverse range of merchandise including apparel, sports equipment and accessories, enabling CSK fans to showcase their unwavering support for their beloved team.

    playR co-founder and iCOREts Pvt Ltd director Ravi Kukreja expressed his enthusiasm, saying, “We are thrilled to renew our collaboration with CSK. CSK boasts a massive and loyal fanbase, and through this partnership, we acknowledge and respect each and every CSK fan. We at playR are working diligently towards catering to each and every CSK fan both domestic and international. From Team-wear Jersey, Fan-wear, Cricket Gear, Fitness and accessories products playR strives to create an almost exhaustive range of products that a CSK Fan can experience as part of their daily life, year-round.”

    Chennai Super Kings Cricket Ltd CEO Kasi Viswanathan said “We are delighted to have signed up playR as our Global Official Merchandise Partner. We are confident that with playR we can provide our legion of fans exciting and quality CSK merchandise that they can proudly sport.”

    Established in 2021, playR is committed to inspiring creativity, confidence, and fearlessness in its customers through stylish and unique offerings. From clothing like t-shirts, jackets, and shorts to sports equipment such as bats, balls, and protective gear, playR caters to a wide range of interests. The brand prioritises building lasting relationships with customers and employees, supporting community service initiatives, providing continuous employee education, and giving back to the community. With a vision to become a global leader in lifestyle, sports, and service management, playR continues to push boundaries and deliver excellence.

  • Casio and Toyota unveil G-SHOCK MUDMAN GW-9500TLC edition

    Casio and Toyota unveil G-SHOCK MUDMAN GW-9500TLC edition

    Mumbai: G-SHOCK, the trailblazing watch brand renowned for its exceptional durability and visionary craftsmanship, is excited to announce its latest collaboration with Toyota Land Cruiser, a fusion of rugged durability and automotive excellence. Introducing the G-SHOCK MUDMAN GW-9500TLC-1, a timepiece born from the relentless spirit of Team Land Cruiser Toyota Auto Body (TLC) and the iconic toughness of G-SHOCK.

    The GW-9500 stands proudly as the third evolution within the esteemed MUDMAN Series, following in the distinguished footsteps of its predecessors, the GW-9000 and GW-9300. Nestled within the prestigious Master of G series, renowned for its unparalleled resilience, the MUDMAN epitomizes durability in the face of adversity. Crafted to dominate the harshest landscapes, the MUDMAN GW-9500 TLC Edition, with its carbon core guard structure, is engineered to withstand the onslaught of dust, mud, and extreme elements.

    The timepiece embodies the spirit of MUDMAN, renowned for delivering peak performance in the harshest conditions, and reflects the enduring challenge embraced by TLC, a seasoned participant in the Dakar Rally, widely regarded as the toughest race in the world. Designed to capture the feel of racing through desert sands, the sand-colored band is printed with a black splatter pattern that evokes tracks left by speeding racers. The stainless-steel bezel components — a first for a GW-9500 model — are ion plated in black to project a bold fearlessness that exudes both strength and practical luxury.

    Moreover, this exclusive edition, adorned with the TLC team colors — blue, white, and red — enhances the design, with the team logo proudly displays on the band and case back, celebrating the dynamic collaboration between Toyota Auto Body and G-SHOCK.

    This special-edition timepiece is a testament to G-SHOCK and Toyota’s shared commitment to unparalleled quality and thrilling exploration, exemplifying excellence and adventure. Its streamlined and compact profile hosts a sophisticated duplex LCD, providing essential data at a glance for navigating the toughest challenges. With radio-controlled calibration, every second is precise, making it a necessity in the unforgiving realm of extreme racing.

    Priced at Rs 24,995, this timepiece is available at Casio India stores nationwide, or online at https://www.casio.com/in/watches/gshock/product.GW-9500TLC-1/

  • Shisen Fox unveils summer’s hottest eyewear trends

    Shisen Fox unveils summer’s hottest eyewear trends

    Mumbai: Shisen Fox, a new-age premium unisex eyewear brand, launches its latest ‘Summer Metal collection’. With a focus on classic shapes and minimalist design, the collection introduces seven distinct models that exude quiet luxury and timeless elegance.

    Each piece in the collection embodies meticulous attention to detail and precision craftsmanship. From the iconic hexagon, square, and round bridge designs to the Windsor rim and simple temple, every aspect has been carefully crafted to offer a sophisticated, snatched yet understated aesthetic.

    The TORA shades, boast a timeless Panto Shape and exemplify the collection’s ethos with its elegant designs and intricate detailing. Featuring delicate filigree designs on the temple and hand-engraved logos, these sunglasses evoke the craftsmanship of fine jewelry, with each frame undergoing 160 to 180 operations to achieve perfection.

    For those seeking a modern edge, the OKITA sunglasses present hexagon-shaped features that effortlessly blend modern aesthetics with high-class luxury. The RAION shade, on the other hand, is rectangular-shaped and pays homage to classic vintage designs while infusing them with a bold, angular twist, appealing to fashion-forward individuals looking to make a statement.

    Other notable creations of the collection include the SHIKAKU, TOKYO, YAMATO, and FUJI shades, each offering a unique interpretation of timeless elegance and refined style. Whether it’s the clean lines of the SHIKAKU or the oversized geometric shape of the TOKYO, every pair of sunglasses in the collection is designed to elevate and enhance the wearer’s style and persona.

    In addition to their aesthetic appeal, the sunglasses prioritize comfort and durability, with skin-friendly materials and protective lenses ensuring a superior wearing experience. Whether you’re lounging by the pool or strolling along the beach, this collection of sunglasses is your ultimate companion, offering unparalleled style and protection under the sun. From casual outings to formal occasions, the versatility of the collection makes it a must-have accessory for the discerning individual.

    With its latest summer metal collection, Shisen Fox continues to redefine luxury eyewear, offering customers a harmonious blend of sophistication, precision, and timeless style.

  • Features high refresh rates, low latency, and MEMC-enhanced motion and gaming experience.

    Features high refresh rates, low latency, and MEMC-enhanced motion and gaming experience.

    Mumbai: Haier Appliances India, a global major appliances brand for 15 consecutive years, has announced the launch of its latest Smart QLED Series S800QT. Designed to elevate the home entertainment experience, the series has a 4K QLED display and comes in four sizes 75”,65″, 55″ and 43”. It will be available across all channels starting at a price of Rs 38,990.

    The all-new QLED series builds upon Haier India’s widespread acclaim of providing an unparalleled entertainment experience, offering enhanced features, and mesmerizing design elements. With quantum dot technology at its core, the S800QT series delivers an exceptional spectrum of colours, incredibly lifelike visuals, and unmatched clarity with a 4K display. This revolutionary series seamlessly integrates cutting-edge technology with a visually captivating look, aiming to immerse consumers in an unparalleled cinematic journey from the comfort of their homes.

    Haier India president NS Satish stated, “At Haier, we are dedicated to continuously redefining the home entertainment experience, and with the feature packed S800QT QLED series, we’re delivering a harmonious blend of cutting-edge technology and aesthetic finesse. Catering to consumers who seek uncompromised visual brilliance and an immersive cinematic haven in their own homes, Haier India aims to meet the evolving needs and preferences of consumers, offering them an unparalleled home entertainment solution. The launch of the new QLED series highlights our commitment to providing consumers with best-in-class technologically advanced products that combine style and innovation.”

    Dolby Vision Atmos:

    With Dolby Vision Atmos, you can truly feel an immersive viewing and listening experience with a deeper connection to the movies, shows, music, sports, and games you love. Prepare to hear what you’ve been missing with an unparalleled immersive experience that will leave you craving for more.

    The new series is poised to set a new benchmark in home entertainment, inviting consumers to indulge in the brilliance of advanced technology and superior design. With this latest offering, Haier India reaffirms its position as a pioneer in the industry, consistently driving innovation to meet and exceed the evolving needs of its discerning customers.

    Google TV:

    Haier’s S800QT seamlessly integrates with Google and provides access to a vast range of apps, content, and streaming services, allowing consumers to experience endless entertainment possibilities at the touch of a button. It also provides you with curated recommendations based on your watching habits.

    Smooth gaming experience with 120Hz DLG and 2GB RAM:

    The new range offers ultra-smooth motion reproduction and reduced motion blur during fast-paced action sequences, ensuring a truly immersive viewing experience with DLG (Dual Line Gate) technology. The TV automatically detects the content and adjusts its refresh rate up to 120Hz and has a super low latency than ever before. This offers a much smoother gaming experience at your fingertip with 2GB RAM and 32GB storage.

    Unparalleled viewing experience:

    It comes power-packed with MEMC, the UI is faster and smoother, and gives exceptional clarity in every frame, this TV is destined to enhance your movie-watching and game-playing experience. Equipped with a Variable Refresh rate and DLG 120Hz, the S800QT QLED Series ensures smooth and detailed visuals, allowing you to fully immerse yourself in fast-moving images.

    Hands-free voice control with far field technology:

    The series introduces effortless TV control through hands-free voice commands. With the power of hands-free voice control, users can effortlessly adjust settings, switch channels, search for content, and perform various other tasks, all without the need to lift a finger by just saying ‘OK Google’.

    Micro dimming:

    Enhance picture quality and detail through advanced micro-dimming technology, providing deep contrasts and vibrant colours for a lifelike experience.

    Elegant metal design:

    Taking consumer preferences to heart, Haier India has meticulously crafted the S800QT series to seamlessly blend into modern living spaces. The sleek and elegant metal design exudes sophistication and elevates the overall aesthetics of the series.

    Price and offers

    Starting at a price of Rs 38,990, the Haier S800QT QLED series will be available on both online and offline channels.

  • Clear Premium Water reaches 1600 HoReCa clients by March 2024

    Clear Premium Water reaches 1600 HoReCa clients by March 2024

    Mumbai- Clear Premium Water, the flagship product of Energy Beverages Pvt. Ltd. (EBPL), has reached a significant milestone in its mission to provide safe and clean drinking water to millions. With a steadfast commitment to quality and a focus on social and environmental responsibility, Clear Premium Water has successfully reached 1600 HoReCa (Hotels, Restaurants, and Catering) clients by March 2024, marking a substantial increase from 90 HORECA clients it had In 2020. Currently, HoReCa is contributing 50% of the overall sales of the brand.

    Established in 2005, Clear Premium Water has been at the forefront of redefining industry standards while remaining dedicated to societal and environmental well-being. Launched in 2010, Clear Premium Water is renowned for its premium quality and unique packaging design, featuring vertical labeling in a distinctive square bottle, offering co-branding options.

    Clear Premium Water founder & CEO Nayan Shah expressed, “At Clear, We’re committed to embracing every aspect of the market, solidifying our leadership in the HoReCa segment while expanding our influence. This is a testament to our growing presence and dedication to delivering exceptional quality and service.”

  • Godrej Food Trends Report forecasts 2024’s hottest food trends

    Godrej Food Trends Report forecasts 2024’s hottest food trends

    Mumbai: Godrej Vikhroli Cucina- a curated, brand-agnostic, owned media platform- hosted a star-studded launch for the highly anticipated Godrej Food Trends Report 2024 at the glamorous Godrej L’Affaire 2024. The report, under the theme ‘Provenance’, explores the rich tapestry of India’s food culture, delving into the diverse origins of ingredients and India’s culinary practices. Godrej Industries Ltd executive director & chief brand officer Tany Dubash, unveiled the seventh edition of the report, sparking curiosity among food enthusiasts like Malaika Arora who were present to discover the fascinating trends shaping the future of food.

    The Godrej Food Trends Report 2024 convened over 190 thought leaders from diverse culinary backgrounds, including celebrity chefs, bloggers, and nutritionists who shared their insights on the comprehensive trends cited in the report.

    In an ever-evolving culinary landscape, the theme of Provenance signifies the exploration and amplification of the depth and diversity of Indian cuisine, it not only connects us to the origins of our food but also highlights the need for sustainable practices that preserve our culinary heritage. The report also throws light on conscientious eaters who seek transparency and authenticity and gravitate towards products that champion the values embedded in their journey from farm to plate.

    Commenting on the 2024 edition of the report, Dubash said, “The Godrej Food Trends Report 2024 marks another milestone in our quest to spark conversations and identify trends in the food industry. Consumers are getting savvier about their diets, focusing on mindful nutrition. With a focus on Provenance, this edition celebrates India’s rich culinary heritage and invites readers to explore the myriad flavours and cultures that define our nation. I am confident that readers will be captivated by the depth and diversity of insights offered within this edition, further solidifying India’s position as a global leader in the realm of food and gastronomy.”

    Rushina Munshaw Ghildiyal, Managing Director of Perfect Bite Consulting and Curating Editor of the Godrej Food Trends Report, sets the stage for the 2024 edition: “As we launch the 2024 edition, we continue to witness India’s emergence as a global culinary powerhouse, rooted in the theme of Provenance. In India, provenance is guiding our most relevant conversations around food. This interest in provenance is also translating into real growth for the F&B industry. The traditional plate, once dictated primarily by seasonality and local bounty, is now being driven by a quest for flavour. I am optimistic that the Indian food industry will prove to be a benchmark for empowerment and innovation in the years to come. Just as each dish in a multi-course meal tells a story, each section of the Godrej Food Trends Report 2024 invites readers to savour the insights and flavours of our diverse food culture.”

    Some key insights from the Godrej Foods Trends Report 2024 are:

    . Authentic cuisine will drive travel experiences: Experts forecast that 92.3% travellers will join Culinary site tours to enrich their travels through authentic culinary encounters

    . Bespoke cocktails will raise the bar: Experts reveal that the bar scene in 2024 will be illuminated by dedicated menus around Indian-origin spirits by 82.7%

    . Chocolate will become a sophisticated affair: Indian chocolatiers are increasingly showcasing the unique nuances of Provenance by artfully combining local grown, high-quality, cacao beans as experts report a 94.2% in artisanal chocolates.

    . K-food will become mainstream: Korean culture has been garnering a cult following, with its bold flavours and diverse dishes. Korean restaurants will see significant traction, with concepts like teppanyaki, robata, and ramen becoming increasingly prevalent.

    . Ghee will rise again: From health-conscious millennials to flavour-driven foodies, ghee’s natural goodness, will have a renewed appeal by 84.6% as we take inspiration from our culinary roots.

    . Women in food will be in spotlight: 2024 will illuminate the pivotal role women have played in the culinary landscape of India. From regional custodians to food entrepreneurs, chefs, bartenders and brewers, women will finally get due recognition for their contribution to shaping Indian gastronomy.

    “India’s soft power is our cuisine and its sheer diversity, and the power of our history, plurality, and continuity. So, I am happy to see it finally valued for being authentic and unapologetically true to itself. For the longest time, we have been carpet-bombed with a generalized idea of Indian food defined by political boundaries. But whatever prism you use to break it down by, the context for regional cuisines will always be the geography, agriculture, climate, and culture of a place.” shares Celebrity chef Ajay Chopra.

     

  • PUMA ropes in fitness icon Milind Soman as running ambassador

    PUMA ropes in fitness icon Milind Soman as running ambassador

    Mumbai: Sports brand PUMA has officially signed renowned fitness icon Milind Soman as its Running Ambassador, marking his first-ever partnership with a performance-wear brand.

    Having kickstarted his running journey at the age of 38, Milind Soman has always advocated injury-free and safe running practices across various terrains, alternating between barefoot running and shoes depending on the requirement. As part of his partnership with PUMA, Milind will run in the NITRO range – lightweight shoes renowned for their unparalleled cushioning, speed, traction, and stability, wherever the route requires wearing shoes. Among the range, the Deviate NITRO 2 stands out as Milind’s favourite, distinguished by its roomy toe box fit, which provides exceptional support and comfort for his larger feet.

    As a high-performance sporting brand, PUMA’s shoes are preferred and worn by numerous sporting icons, including cricket legends Virat Kohli, Harmanpreet Kaur, and Mohammed Shami; sprinting champion Usain Bolt; football stars Neymar Jr and Sunil Chhetri and celebrated boxer MC Mary Kom.

    Speaking about this exclusive coming together of legends of the game, Karthik Balagopalan, Managing Director, PUMA India said, “Milind Soman has been the face of running in India and is an inspiration. While he is well-known as a barefoot runner, PUMA becoming his preferred choice of footwear is a testament to the superior NITRO technology in our shoes that provides comfort, performance, and energy return to thrive in the most demanding conditions. This partnership signifies PUMA’s commitment to supporting athletes in their pursuit of excellence, regardless of age, background, or circumstances. We are thrilled to have Milind Soman in the PUMA family and we are confident that this association will further push and strengthen the running revolution in the country.”

    PUMA announced its association with Milind through a campaign film for its range of NITRO shoes. The film addresses everyday runners and highlights the reality that running is not an easy sport – it pushes your mind and body. The campaign film emphasizes that while running will still be tough, with PUMA NITRO, the run feels better.

    Under this partnership, Milind will endorse PUMA’s NITRO range of footwear and apparel. He will also contribute to the growth of the running community alongside PUMA and represent the brand at top running events and campaigns throughout the year. Additionally, he will also serve as the face of PUMA’s bodywear for men.

    “Running is undoubtedly one of the fastest-growing sports in India and I foresee our nation on the brink of becoming a global leader, such as China, Japan, and Singapore in the region, in producing top-tier runners and running communities, including amateur marathon enthusiasts. I meet runners and travel groups across the country all the time and understand the significance of running gear in making running more comfortable. Personally, I have always been impressed by the impeccable fit, comfort, performance, and design of PUMA shoes. As PUMA’s running ambassador, I will work closely with the brand and inspire people around the world to push beyond their perceived limitations and defy the odds,” said Milind Soman, who also likes the colourful variants that PUMA’s running shoes come in.

    Through his running and fitness endeavours over the years, Milind has inspired countless fitness enthusiasts to take up running. Currently, he covers an impressive average of 300 kilometres every month as an active runner.

    According to the one-of-a-kind sports-focused survey, by PUMA India and analytics firm Nielsen Sports, running was the most actively participated sport & fitness-related activity by adults in India in the year 2023.

  • Canon India launches 4K remote PTZ camera controller & 4K indoor remote PTZ camera CR-N100

    Canon India launches 4K remote PTZ camera controller & 4K indoor remote PTZ camera CR-N100

    Mumbai: Canon India, a leading company in digital imaging solutions, further solidifies its market leadership in India’s video production and broadcasting sector by introducing two advanced products, RC-IP1000 and CR-N100 in India. The RC-IP1000 is a top-of-the-line remote camera system controller for remote video production workflows to meet the needs of broadcast stations and event live streaming. Whereas the CR-N100 is an indoor remote PTZ camera featuring a compact body and pan-tilt-zoom (PTZ) catering to India’s rising need for advanced streaming and video recording technology in spaces like meeting rooms and classrooms.

    Commenting on the newest additions to the brand’s portfolio, Canon India president and CEO Manabu Yamazaki said, “As the volume of video content continues to rise in India, the RC-IP1000 remote controller has been much awaited by the industry as it exemplifies seamless control of remote PTZ cameras and contributes to efficient labor-saving workflows. In fact, the remote controller can easily manage as many as 200 individual camera units at one time. Complementing this, our CR-N100 indoor remote PTZ camera promises superior quality and connectivity, tailored to the diverse needs of educational institutions, corporate settings, and coaching centers. Through such cutting-edge offerings, we strive to redefine remote production, making it more intuitive and accessible than ever before.”

    RC-IP1000 remote camera controller: Enhance ease-of-use for remote production workflows

    The RC-IP1000 is a dedicated controller that provides many functions and easy operation required by remote video production workflows, which will meet the needs of content producers at various work environments including video production at broadcast stations and event livestreaming. The multi-camera management application enables users to batch-configure initial camera settings as well as manage cameras, making it ideal for events that require multi-camera controllers, such as live streaming of university lectures and live broadcasting of concerts.

    Designed for ease of use, the RC-IP1000 features strategically positioned functional buttons and dials, along with a prominent 17.78 cm touch panel, facilitating simple operation. The device supports both IP2 and serial control, enabling remote Pan, Tilt, and Zoom (PTZ) movements. Users can effortlessly configure settings such as focus, exposure, and white balance. Moreover, the RC-IP1000 is compatible with popular broadcast industry standards, offering 12G-SDI input/output for 4K/60P, as well as visual input via IP and HDMI video output. Its touch panel can display feeds from up to nine video inputs sent from cameras via IP, allowing for simultaneous operation of multiple camera units. Additionally, it seamlessly integrates with selected Canon camera models, enabling control of large-scale systems.

    With the multi-camera management application, up to 200 individual camera units can be managed, depending on users’ needs. Conventionally, the registration of usernames, passwords and IP addresses to a camera, and registration of a camera to the controller had to be executed individually for each of the multiple cameras used. With this app, however, these procedures can be executed from a single application system, thus enabling initial configuration of large-scale systems with minimal workload. In addition, the status of all connected cameras can be viewed in a convenient list that enables easier execution of operations such as updating firmware, restarting and initialization.

    CR-N100 indoor 4K remote camera: Versatile partner for visual production, online meetings and live streaming of lectures

    The CR-N100 is an indoor remote camera with a compact body and pan-tilt-zoom (PTZ) capabilities, making it easily installable in spaces like meeting rooms and classrooms. As online meetings, lectures, coaching centers, events, and seminars become increasingly common, there is a growing need for live streaming and video recording technology. With the addition of the CR-N100 to Canon’s lineup of remote cameras, customers now have a greater choice of products that support a wide range of uses, from professional video production to video content usage by enterprises, local governments, and educational institutions.

    The CR-N100 features key devices that leverage Canon’s history of professional camera technology development, including a 1/2.3  type CMOS sensor and a DIGIC DV6 image processing platform that enables 4K/30P high-quality video capture. Additionally, the camera is equipped with a 20x optical zoom lens with a focal length ranging from 29.3 mm to 601 mm, supporting image capture from wide-angle to telephoto for various scenarios. The camera also includes four “scene modes” — portrait, sports, low-light, and spotlight — from which users can choose to create the best possible visual expression based on their subject.

    Users can construct a complete, versatile production environment thanks to the CR-N100’s support for XC Protocol, Canon’s proprietary extended IP designed to control Canon’s video production devices, RTMP for live streaming, NDI®|HX for live visual production, and the SRT Protocol, which is widely used for its high image quality, low latency, and secure video transmission.

    The video interface of the CR-N100 supports IP, HDMI, and the USB Video Class (UVC) transmission standard. This allows the CR-N100 to be used as a camera for web conference systems simply by connecting it to a PC via USB. The camera also supports Canon’s free-of-charge Multi-camera Management Application, enabling batch setting configuration and control of up to 200 cameras, facilitating the efficient operation of large-scale systems in environments such as enterprises, local governments, and educational institutions.

  • Homegrown brand Kaveri launches “Love by Kaveri”

    Homegrown brand Kaveri launches “Love by Kaveri”

    Mumbai: ‘Love by Kaveri’, a new venture by Kaveri and the brainchild of renowned designer Kaveri Lalchand, with their ethos of “Love, Starts With You” is pleased to announce its new advent in the fashion and lifestyle industry. With a commitment to affordability,  sustainability, and a passion for exquisite craftsmanship, Love By Kaveri offers a unique blend of ethically sourced apparel and handmade homeware that embodies the essence of love, style, and conscious living.

    From casual anti-fit silhouettes to a variety of crafted accessories like stoles & scarves, handmade jewelry, totes, bags & clutches, Love By Kaveri’s myriad creations and designs are a testament to the brand’s commitment to affordability, and premium quality. Each piece is infused with natural hues, block-resist prints, and dip dyes, showcasing a blend of traditional artistry and contemporary flair.

    ‘Love By Kaveri’ is a perfect expression of love for all things creative, joyous, and beautiful. Influenced by the concept of timeless living, Love By Kaveri’s holiday and everyday range feature expressive styles that pay homage to nature with an abstract finesse. Crafted using sustainable fabrics like cotton, Tencel, and linen for apparel and jute, linen, and raffia for a carefully crafted collection of accessories, each piece and homeware is a perfect blend of individuality and self-expression of sustainable living.

    “I believe in celebrating the beauty of life’s simple pleasures and expressing that joy through our creations,” said founder and designer Kaveri Lalchand. “Love By Kaveri is more than just a brand; it’s a lifestyle staple, a unique blend of sustainability, individuality, and our endeavor to ‘Lovely Living’, and that ‘Love starts with You.’

  • Dream11, Tata Group, Jio, My11 Circle, RuPay, CEAT top performers at IPL 2024

    Dream11, Tata Group, Jio, My11 Circle, RuPay, CEAT top performers at IPL 2024

    Mumbai: A day-after recall survey being conducted jointly by Kadence International and Crisp Insights shows that amidst the multitude of brands vying for attention during an IPL game, an individual viewer recalls only three-five brands, underscoring the battle for attention brand face in the IPL. Viewer engagement positively correlates with brand recall, with more engaged viewers more likely to remember brands. Surprisingly, mobile screen viewers exhibit better brand recall compared to those watching on larger screens, indicating evolving media consumption habits of the involved viewers of the IPL.

    The survey covers key cities in the catchments of the 10 IPL teams, with male and female respondents aged 15-65. Assessing day-after recall via telephonic interviews, the survey measures the impact seeing a brand as part of the IPL viewing experience has on the audience. Kadence International, a global market research agency specialising in CATI and CAPI-based surveys, is conducting 1500 odd interviews every week for the duration of the IPL.

    Highlights:

    23 per cent of people are tuning into IPL games within the past 24 hours, reaffirming the IPL’s enduring popularity. While IPL is far more popular with men, with as high as 30 per cent of them tuning in to the games, 12 per cent of women are tuning in, too, with as many as 30 per cent actively following the progress of the IPL. The IPL enjoys widespread popularity across age groups, with young adults and seniors equally likely to join and actively follow the tournament.

    The survey identifies the IPL Superfans as devoted enthusiasts who exhibit exceptional dedication to the tournament and have a propensity to watch every game. One in five of the respondents surveyed demonstrated the characteristics of a Superfan. They are twice as likely to have watched a game within the past 24 hours compared to other viewers and express strong emotional attachment to the IPL.

    Superfans constitute the core target for brands interested in the IPL. They make up a fifth of the audience but because they try and follow every game, they make of 44 per cent of the viewers of an individual IPL game. They are more likely to notice brands and more likely to rewards brands for sharing their passion with 74 per cent responding positively to at least one brand’s communication.  

    Almost half of IPL viewers do not have a favourite team; of the rest, 86 per cent are CSK, RCB, KKR, or MI fans. While CSK has the largest fan base, with, for instance, more fans among Delhiites than Delhi Capitals, RCB has the strongest in-catchment following, with 84 per cent of the fans in Bangalore naming it as their favourite team.

    The report assesses the visibility and performance of brands present as tournament or team sponsors and advertisers during IPL matches; highlighting brands recalled by viewers. To date Dream11, Tata Group, Jio, My11 Circle, RuPay and CEAT are the most recalled brands.  

    Commenting on the report, Crisp Insights’ Ritesh Ghosal said that with over 175 brands getting associated with the teams, the broadcast, or the event, getting noticed is a growing challenge for brands. Further, with each mode of association coming at a very different price, assessing return-on-investment for the brand of these modes of association becomes a key input to decision-making. Our survey provides actionable insights to navigate the competitive landscape and capture audience attention effectively and efficiently.

    Commenting on the report, Kadence International’s Aman Makkar said that IPL is not just the biggest sporting event but the most critical window in the marketing calendar for the year. Marketers either buy into the IPL or wonder how to compete for attention while staying out. E-DART IPL’24 aims to provide useful data on how audiences interact with the IPL for all marketers.

    Crisp Insight and Kadence International’s latest report serves as a beacon for brands navigating the competitive landscape of IPL sponsorships, offering actionable insights into audience engagement, brand recall, and the evolving dynamics of fan loyalty. As brands vie for attention amidst the IPL frenzy, strategic alignment with the tournament’s pulse emerges as paramount for sustained visibility and impact.