ITV

Category: Brands

  • Raghavendra Rathore Jodhpur (RRJ) announces the launch of its Spring Summer 2024 collection

    Raghavendra Rathore Jodhpur (RRJ) announces the launch of its Spring Summer 2024 collection

    Mumbai: Embracing the ethos of recycling and reinventing classic styling, the new collection offers an exquisite blend of heritage and contemporary designs, tailored for the discerning modern client.

    At RRJ, we believe that personal style should transcend fleeting trends. The Spring Summer 2024 collection is a testament to this belief, featuring a sophisticated mix of colours, textures, and silhouettes that harmonize classic indo-western elements with a fresh, modern twist. Each piece from the collection, including the Jodhpuri Bandhgalas, Waistcoats, Kurtas, and Achkans, are designed to provide timeless elegance while ensuring ease and adaptability to suit various destinations, events, and occasions. Handcrafted accessories such as personalized buttons, cufflinks, pocket squares, and more, designed to enhance the look of any ensemble will also be a part of the bespoke offerings from the brand.

    The showcase with Studio Rudraksh at the Ritz Carlton promises a curated selection that caters to the wardrobe requirements of our discerning clients and patrons, delivering a captivating fusion of traditional and contemporary styles.

    True to our brand’s DNA, the textures and surface treatments in the Spring Summer 2024 collection reflect a meticulous consideration for balance, with sharp cuts in silhouette that emulate an effortless grace. This approach not only preserves but also elevates the traditional essence of our classical overtures, making each garment not just a piece of clothing, but a personal statement.

  • Ananya Panday gets candid in Femina’s April 2024 issue

    Ananya Panday gets candid in Femina’s April 2024 issue

    Mumbai: Since her debut in the hit film Student Of The Year 2, Ananya Panday has stood out in Bollywood. With each new role she has essayed, she has showcased a talent that demands attention. Her compelling performances in Gehraiyaan and Kho Gaye Hum Kahan have been especially praised, highlighting her ability to tackle complex characters with depth and sensitivity. In the April 2024 edition of Femina, the dynamic actor shares insights into her flourishing career, the intricacies of fame, and the vital role of female friendships in her life.

    Talking about her love for the camera, Ananya shared, “It’s not something that I’m used to, or I feel I’ll ever get used to – and I don’t want to get used to it because I like having that wonder, excitement and happiness. Every day, being in front of the camera, being on set, makes me just feel joyful. Every time I step on the set, it brings me joy. Every time!”

    Speaking about her progression as an actor, Ananya admitted it was with Kho Gaye Hum Kahan that she finally felt validated as an actor. “I think everything happens at the right time. The stars align when you’re at the right age. You look a certain way; you feel certain things in your life that are able to lend to the characters you’re playing.”

    In this interview, Ananya also sheds light on life, lessons, and making her mark in Bollywood.

  • Boutique Living marks Earth Day with the Natural Earth collection

    Boutique Living marks Earth Day with the Natural Earth collection

    Mumbai: In celebration of Earth Day, Boutique Living is proud to introduce its latest offering: the Natural Earth Collection. This collection represents a new standard in luxury bedding, showcasing a range of non-sulfur-based, all-organic dyes that are as gentle on the planet as they are on your skin.

    The Natural Earth Collection features dyes synthesized from non-edible agricultural and herbal industry waste, such as leaves and nutshells. One of the most striking features of the Natural Earth Collection is its unique aesthetic.

    Each hue in the “Natural Earth” collection is carefully crafted with dyes that are fully traceable – from natural waste material to the store. Causing zero threat to the environment, these Organic base fabrics are the future of the earth. The resultant fabrics have an effect that seems like a defect to most, while that is the desired look of natural earth dyes. Natural earth dyes resonate with the concept of organic earth, celebrating imperfect perfection.

    Infused with six eclectic shades including White, Medium Cotton, Dark Oak, Dark Forest, and Medium and Dark stone, that are easy on the eye and kind to the planet. Responsibly green and delectably gorgeous, the “Natural Earth” range seems to offer the best of both worlds for eco-conscious buyers!

  • “Nova Dairy has a milk handling capacity of 2.2M ltr per day”: Ravin Saluja

    “Nova Dairy has a milk handling capacity of 2.2M ltr per day”: Ravin Saluja

    Mumbai: The Indian dairy industry stands as a pillar of the nation’s economy, boasting a rich legacy of excellence and innovation. Among its esteemed contributors is Sterling Agro Industries Ltd, a pioneering force renowned for its iconic brands ‘Nova’ and ‘A-One’, revered for their premium quality across households nationwide. Notably, the brand was selected for the sacred Pran Pratishtha ceremony of Ayodhya Ram Mandir on 22 January 2024, affirming its cultural significance and widespread trust.

    With over 30 years of steadfast retail presence and a robust international footprint spanning 33 countries, Sterling Agro remains a cornerstone of India’s dairy landscape. Large institutions and well-known corporate giants are among the company’s preferred bulk customers including Indian Railways, Nestle, ITC Ltd, Air India, etc.

    Indian Television in conversation with Nova Dairy (Sterling Agro Industries Ltd) director Ravin Saluja delved into the brand’s journey over the past three decades; maintaining competitive edge in both domestic and international markets, on catering to large institutions like Indian Railways and more…

    Edited Excerpts:

    On the journey of Sterling Agro Industries Ltd over the last three decades and its differentiating aspect from its competitors

    In the past three decades, there has been a revolution in the dairy industry. A considerable impact was left by the white revolution, which completely changed the scope for quite a lot of budding dairy industries. As for Sterling Agro Industries, I may say that we experienced both — the highs and the lows of this journey, and through this, we got to learn a lot about how things get done in this business. However, the love and trust of our customers, in our products, has been something that has made us what we are today, and we strive to stand up to their expectations even in future.

    On Nova ensuring premium quality across its wide range of dairy products, including the innovative practices or technologies used in the production and processing of your dairy products

    Of course, Nova ensures that its products are prepared in the hygienically cleanest and most advanced ways, standing up to the set parameters of FSSAI. Our three state-of-the-art factories are equipped with the most advanced technologies, which ensures that our products are qualitatively the best in our segment. This is how we work in providing our customers the best-in-class products.

    On Sterling Agro Industries Ltd maintaining its competitive edge in both domestic and international markets

    To be able to satisfy the customer’s needs and wants is a big responsibility. Our supplies span across 33 countries, along with those in our country besides. To maintain our edge in the market, it becomes important for us to be able to attend to the demands of our customers without failing to do so. And when we pass the test, we become certain of our presence in the market beside our competitors.

    On Nova Dairy’s feeling about its ghee being selected as a crucial ingredient for the pran pratishtha ritual at the Ayodhya Ram Mandir, and the significance this held for the company in terms of its cultural and societal impact

    Honestly speaking, it was a moment that filled us with pride and sentiment. Culturally, lord Ram and Ghee share strong ties with the Indian households. Ghee even finds a strong and special relationship with lord Krishna in the Indian landscape. The selection of our ghee for the pran pratishtha gave us a push to perform better and better in keeping firm the trust that our products built up among our customers. And this is a commitment which we are dutifully committed to, which even drives us with zeal and enthusiasm.

    On the unique challenges and opportunities that the dairy industry presents in India, and Nova navigating them

    One of the most important challenges faced by dairy industries today, is that of building up the values of customer satisfaction and trust in the services offered. Our commitment is to offer the best in class products in the most cost-effective range, so that we may continue to delight our customers in the most economical ways.

    On the company staying ahead of market trends and evolving consumer preferences in the dairy industry

    We draw a big picture of the needs of our customers, through their response to our products available in the market. Now that the summer season is around the corner, the preference of the customers would considerably shift towards lassi and buttermilk, along with our other products. In such a condition, Nova Dairy ensures that its customers are served with the best quality lassi and buttermilk, so that they may refresh themselves with these drinks in extremely hot climatic conditions, without having to regret their purchase. This is something which is of earnest importance to us.

    On the company catering to the diverse needs of both individual consumers and large institutions like Indian Railways and Nestle

    Our three large state-of-the-art factories are capable of procuring and processing around two million litres of milk everyday. Such a large quantity of milk helps us in catering to the needs of our bulk consumers, such as Indian Railways and Nestle, as well as our individual customers, that is, the general public. For this purpose, we have a wide segment of products and services through which the customer needs may be kept at the front and may be delivered well.

    On upcoming projects or expansions that Nova has planned for the future

    Nova Dairy has a milk handling capacity of 22 lac litres per day. The milk procurement depends exclusively on seasons. While it is a flush season, the procurement happens to be up to the mark; but when it is an off-season, the procurement happens to revolve somewhere around 30-40 per cent. I think, we would like to take those numbers up, in future.

  • Philips India teams up with Sunrisers Hyderabad and Kolkata Knight Riders as Official Grooming Partners for IPL 2024

    Philips India teams up with Sunrisers Hyderabad and Kolkata Knight Riders as Official Grooming Partners for IPL 2024

    Mumbai: Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology and innovation, proudly announces its partnership with two prestigious Indian Premier League (IPL) teams, Sunrisers Hyderabad (SRH) and Kolkata Knight Riders (KKR), as their official grooming partner for the IPL 2024 season. This collaboration aims to harness the unparalleled popularity of cricket in India to spotlight Philips grooming products under the narrative “Groom like a Pro, Play Like a Pro,” aligning seamlessly with the brand’s ethos of excellence and performance.

    As cricket aficionados enjoy the thrilling matches of IPL 2024, Philips India elevates the grooming routines of players and fans alike, urging them to present their best selves on and off the field. This partnership underscores Philips’ dedication to cricketers and individuals, enabling them to achieve a professional trim with our innovative grooming solutions.

    In this collaboration, players from Sunrisers Hyderabad proudly display the Philips India logo on their headgear, amplifying brand visibility both on-ground and across digital and social media platforms throughout the tournament. Additionally, Philips India plans to curate personalized experiences in various cities, featuring contests and events where fans can win exclusive signed merchandise from their favorite players.

    Through these initiatives, Philips India seeks to forge authentic connections between fans and their cherished teams, while reinforcing the brand’s superiority exemplified by the Philips Multigroomer. By inspiring a generation of cricket enthusiasts to groom like professionals, Philips aims to instill confidence that enhances performance, ultimately shaping a new standard of grooming excellence in the realm of cricket.

    Philips Indian Subcontinent, business head – personal health Deepali Agarwal commented, “We are delighted to join forces with Sunrisers Hyderabad and Kolkata Knight Riders as their official grooming partner for the IPL 2024 season. Cricket and grooming share a common thread of precision, skill, and confidence, and we are excited to champion this synergy with our advanced grooming products. Through this association, we aim to inspire men across India to groom like professionals and unleash their full potential, mirroring the ethos of our brand.”

    Expressing their enthusiasm about the collaboration, the owners of Sunrisers Hyderabad and Kolkata Knight Riders shared their thoughts:

    Sunrisers Hyderabad CEO K Shanmugan stated, “We are thrilled to welcome Philips India on board as our official grooming sponsor for the upcoming T-20 season. As we deliver exceptional performances on the field, it is equally important for our players to maintain their grooming standards. With Philips’ expertise in grooming solutions, we are confident that our players will look their best and feel confident, contributing to their overall performance.”

    Kolkata Knight Riders, CMO Ninda Dey added, “The association with Philips India comes at an opportune moment for Kolkata Knight Riders as we embark on another exciting journey this season of T20. Grooming plays a crucial role in the lives of our players, and partnering with Philips allows us to provide them with the best grooming tools and products. Together, we aim to set new benchmarks of excellence on and off the field.”

  • Heritage Foods Ltd partners with SIG

    Heritage Foods Ltd partners with SIG

    Mumbai: Heritage Foods Ltd has partnered with SIG to package its beverages in aseptic carton packs. SIG has supplied Heritage Foods Limited with state-of-the-art, highly flexible filling solutions and innovative aseptic packaging, that will help position the company to meet evolving consumer needs.

    Heritage Foods Ltd has installed an SIG XSlim 12 Aseptic filling machine at its manufacturing unit in the Medchal−Malkajgiri district of Telangana. The filling machine can fill 12,000 SIG XSlimBloc carton packs per hour and has the flexibility to fill nine different volume sizes (from 80ml to 200ml) on the same filling line – and it takes less than 15 minutes to complete the volume change. This will help Heritage to reach diverse consumer groups targeting different price points.

    Heritage Foods Ltd vice chairperson & managing director Bhuvaneswari Nara said, “At Heritage Foods, our core promise is to delight our consumers with our products and deliver health and happiness. With the commissioning of the new line from SIG, we will be launching a wide range of products that cater to the numerous taste preferences of our consumers – from sweet and indulging milkshakes, to refreshing spiced buttermilk. We value our partnership with SIG as we share common values of sustainability and convenience.”

    Heritage Foods Ltd executive director Brahmani Nara said, “At Heritage Foods, we strive to continually grow our value-added products and one of the most critical segments for driving growth is the drinkables for us. In the drinkables segment, growth depends on innovation and distribution expansion and the interplay between the two. This is where the new SIG line is going to make a difference. With the filling technology in place, we can create a wider range of drinkables, and the variable pack sizes allow us to have the same product at multiple attractive price points and open up new consumer segments, which was not possible before our partnership with SIG.”

    Like all SIG carton packs, SIG XSlimBloc carton packs have a high share of forest-based renewable materials, a lightweight and space-saving design, are produced using 100% renewable electricity, and designed to be fully recyclable. Heritage Foods Limited will utilize SIG’s packaging solutions to fill a wide range of its beverages. This will include different flavors of lassi, buttermilk, cold coffee, milkshakes, whey-based energy drinks, and UHT Milk.

    IMEA president & general manager at SIG Abdelghany Eladib said, “With Heritage Foods Limited’s strong position in the South Indian market and our innovative packaging solutions, we will be able to diversify the packaging landscape in India. This partnership is designed to boost growth for both companies and will help Heritage Foods Limited gain the flexibility to respond quickly to shifting market demands, while allowing SIG to further expand its presence in the Indian market. We are delighted to partner with Heritage Foods Limited and look forward to a long and fruitful journey ahead.”

    Vandana Tandan, head of markets, India and Bangladesh at SIG: “We are excited to be working with Heritage Foods Limited. By using our advanced and innovative packaging solutions and flexible filling technology, the dairy company is excellently positioned to diversify its offering, respond quickly and efficiently to changing market requirements, and seize the opportunities from the strong demand for on-the-go products that the Indian market is currently experiencing.” 

  • Aprilia ignites India’s superbike culture with new lineup and brand ambassador John Abraham

    Aprilia ignites India’s superbike culture with new lineup and brand ambassador John Abraham

    Mumbai:Aprilia, a renowned manufacturer of high-performance motorcycles, has officially launched its extensive superbike portfolio in the Indian market, marking a significant moment for superbike enthusiasts in the country.  The company also announced the appointment of John Abraham, a motorcycle aficionado himself, as its brand ambassador to spearhead this exciting initiative.

    This launch represents a major expansion for Aprilia in India, offering a comprehensive range of superbikes to cater to diverse riding preferences.  From the track-oriented RSV4 Factory to the versatile Tuareg 660, every rider is assured of finding a perfect match.  All these superbikes, available as Completely Built-up Units (CBUs) through Aprilia Motoplex dealerships across India, embody the legendary Aprilia spirit – a unique blend of cutting-edge technology, captivating design, and a relentless pursuit of exhilarating performance.

    A Quartet of Unforgettable Machines

    ●   RSV4 Factory:  This is not merely a motorcycle; it’s a track-focused machine meticulously crafted for superior speed. Aerodynamic lines precisely cut through the air, while the powerful V4 engine unleashes unparalleled power. Every twist of the throttle grants access to the exclusive club of riders who chase ultimate velocity.

    ●   RS660:  This offering presents a perfect harmony of sportiness and contemporary design.  The RS660 is not only aesthetically stunning but also a thrill machine built for everyday riding. Aprilia’s rich racing heritage is woven into its DNA, translating racetrack knowledge into an unforgettable street experience.

    ●   Tuono 660:  The Tuono 660 is a powerful machine disguised for urban riding.  Fully adjustable suspension and exceptional power allow you to conquer any cityscape with unmatched performance. It’s a motorcycle that begs to be unleashed on the urban jungle.

    ●   Tuareg 660:  The call of adventure is undeniable, and the Tuareg 660 answers it with aplomb. This robust machine devours any terrain with ease, from twisting mountain trails to sandy deserts. Adventure enthusiasts will find a perfect partner in the Tuareg, a machine that’s as comfortable exploring uncharted territories as it is commanding respect on the road.

    John Abraham joins Aprilia as brand ambassador

    Aprilia India is proud to welcome John Abraham, a dedicated Aprilia fan, as its brand ambassador.  This partnership is more than just a celebrity endorsement; it represents the ideal synergy that Aprilia was searching for. Abraham’s passion for high-performance motorcycles perfectly aligns with Aprilia’s racing heritage and legacy. He resonates with India’s thriving community of performance biking enthusiasts.  He’s not just a brand ambassador; he’s a true fan, a rider who embodies the spirit of Aprilia.

    Abraham, while unveiling Aprilia’s performance portfolio, stated, “I am thrilled to be associated with Aprilia as their brand ambassador. I personally connect with the Aprilia brand, which embodies passion, performance, and style. I am honoured to be part of a brand with such a celebrated legacy. I look forward to being a part of Aprilia’s journey as it continues to stand for high-performance bikes that exude the spirit of sport, racing, and adventure.”

    Piaggio Vehicles Pvt. Ltd. chairman and MD Diego Graffi commented, “We are incredibly excited to welcome John Abraham to the Aprilia family. John’s passion for performance, adventure, and excellence perfectly embodies the Aprilia spirit. This partnership will undoubtedly strengthen our brand’s vision and resonate with every rider who craves a motorcycle that is as thrilling as it is stylish.”

    He further added, “Aprilia has always been at the forefront of delivering extraordinary riding experiences. The introduction of these superbikes, along with the RS 457, is a significant milestone in our journey in India. We believe these bikes will not only fulfil the dreams of Indian riders but will also redefine the superbike segment. India is a key market for us, and we are committed to bringing the best of Aprilia to Indian riders.”

    Mr Apoorva Saigal, Head of Corporate Communication and Marketing commented “The addition of John Abraham as Aprilia’s brand ambassador marks a significant chapter in our brand journey.  John’s genuine passion for motorcycling resonates deeply with our discerning customers and John’s influence will be instrumental in amplifying Aprilia’s reach and connecting with a wider audience of passionate riders. Together, we look forward to crafting campaigns that celebrate the thrill of riding an Aprilia motorcycle.”

    Aprilia’s Commitment to Customer Experience

    Aprilia is actively expanding its touchpoints across India. Through its flagship Motoplex stores, Aprilia offers a curated customer experience and seamless after-sales service. By the end of FY Q1 2024, we aim to have approximately 10 Motoplex showrooms operational across major Indian cities like Bangalore, Delhi, Pune, Chandigarh, Surat, Jaipur, and Mumbai. Most of these are already welcoming riders, with a few more opening by the end of April 2024.

  • Agrimax Foods unveils Bake&Co.

    Agrimax Foods unveils Bake&Co.

    Mumbai: Agrimax Foods LLP, an ISO 9001:2015 food solutions company, is excited to announce its new brand, ‘Bake&Co.’ This brand is set to redefine the landscape of millet based baked products with its emphasis on health, nutrition, and unmatched taste. Bake&Co.’s launch is supported by the government’s PMFME scheme which aims to boost micro food enterprises across the country.

    Agrimax Foods LLP incorporated with a vision to maximise the agricultural value chain adds value to farmers, processors and consumers. Agrimax Foods believes in directly sourcing the raw materials from the farmers, adding value at the processing stage and meeting the standards of the discerning audience.

    Bake&Co. focusing on ‘Healthy Snacking’ offers a delicious range of healthy baked products, crafted to combine pleasure with wellness. The offerings include: Millet Cookies and Indulgence Cookies. Millet Cookies cater to health-conscious consumers seeking gluten-free, sugar-free, and preservative-free options, made from wholesome ingredients like millets, oats, fruits, nuts, seeds, and natural jaggery. Meanwhile, Indulgence Cookies are perfect for those looking to treat themselves to luxurious, delights that do not compromise on health standards.

    In the near future, Bake&Co. brand will focus on product extensions in millet-based ready-to-eat snacks like savouries, namkeen, breakfast cereals, energy cookies, protein rich cookies and diabetes-friendly cookies etc. India’s millet-based packaged food market is estimated to grow at a CAGR of 9.2 per cent from 2022-32 and is expected to reach $91.1 mn by 2032* and Bake&Co. is ready to be a part of this exciting journey.

    With a presence across India through D2C and e-commerce, Bake&Co. would be present in select retail outlets, vending machines and retail chains across metro cities. Going forward, the brand has plans to export to countries where millet-based value-added products are in high demand.

    The establishment of Bake&Co.’s manufacturing unit, situated at Gautam Buddha Nagar, is facilitated by the PMFME scheme, under which Agrimax Foods received significant support including a subsidy of Rs. 10 lakhs. Department of Horticulture and Food Processing, Gautam Budhha Nagar district horticulture Officer (DHO) Shivani Tomar commented on the scheme’s impact, “The PMFME scheme is designed to empower and elevate local food enterprises. We are thrilled to see Agrimax Foods leverage this opportunity to create a brand like Bake&Co. that prioritizes health and sustainability. Their success is a testament to the scheme’s objective of nurturing enterprises that contribute meaningfully to our economy and the health of our citizens.”

    Agrimax Foods LLP co-founder & chief marketing strategist Monica Kohli Srivastava alluded, “The PMFME scheme has been instrumental in empowering us to realize our vision, providing not only financial assistance but also fostering an ecosystem conducive to growth and innovation in India.”

    Monica further added, “We’re incredibly proud of what we’ve accomplished with Bake&Co., not only are we offering products that are kind to the body, but we’re also contributing to a more sustainable and responsible food industry. We’re excited to share our passion for premium, healthy baked goods with our customers.”

  • Mahendra Singh Dhoni invests in EMotorad

    Mahendra Singh Dhoni invests in EMotorad

    Mumbai: Pune-based EV startup EMotorad recently forged a significant partnership with cricket legend and former Indian captain Mahendra Singh Dhoni. His strategic investment will entail equity ownership in EMotorad alongside his new role as the company’s brand endorser.

    Expressing his enthusiasm for this collaboration, Dhoni said, “The future is in our hands. We are in an era where innovation plays a huge role in shaping sustainable solutions, and I’m a fan of new-age companies that build these. EMotorad stands at the forefront of shaping the future of mobility, and I am thrilled to be a part of this journey!”

    Founded in 2020 by Rajib Gangopadhyay, Kunal Gupta, Aditya Oza, and Sumedh Battewar, EMotorad is committed to revolutionising personal mobility solutions. It aims to fill the transportation gap and dent the global e-cycle market share. They are expanding globally,  investing in cutting-edge technology, fostering strategic partnerships, and delivering exceptional quality and value to consumers worldwide.

    EMotorad co-founder and CEO Kunal Gupta said, “It requires a great degree of level-headedness with humility to be MS Dhoni. He is nothing short of India’s national icon who embodies leadership, teamwork, adaptability, and maintaining calmness under pressure – be it on pitch or off. He’s Thala for a reason! He perfectly embodies the core values of EMotorad: someone with passion, authenticity, and most importantly the love for bikes, cars, and now our e-cycles. We started EMotorad with a simple mission: to optimise the world of mobility and create fun moments for people and the planet – and who better than MS Dhoni to represent this.”

    In November 2023, EMotorad secured Rs 164 crore in a Series B funding round led by Panthera Growth Partners. This capital was used to bolster its manufacturing capabilities, expand its global outreach, and enhance its R&D facility.

    Beyond its digital footprint, EMotorad boasts a network of over 350 dealers across India and more than 10 EM experience centres. While its roots and base operations are firmly anchored in India, its operations extend across eight countries, showcasing its commitment to global expansion and accessibility.

  • Savsol Lubricants announces Sidharth Malhotra as brand ambassador in major brand revamp

    Savsol Lubricants announces Sidharth Malhotra as brand ambassador in major brand revamp

    Mumbai: Savsol Lubricants, a leading player in automotive and industrial lubricants and a flagship brand of Savita Oil Technologies, has announced a strategic partnership with Bollywood icon Sidharth Malhotra, who will be associated with the company as its brand ambassador to establish the new and exciting brand identity.

    The collaboration with Sidharth also marks a significant milestone in Savsol’s journey in lubricants and engine oils, as it unveils its cutting-edge Ester Fluid technology under the brand name Savsol Ester 5.

    Sidharth, known for his charisma, youth appeal, acting prowess and versatile career, represents Savsol’s ethos and commitment to enhancing the driving experience by integrating best-in-class technology into its company’s products. His passion for automobiles further strengthens the synergy with Savsol. Under this alliance, Sidharth will be prominently featured in digital, print and TV campaigns for Savsol, highlighting its diverse product range.

    Savsol Lubricants president – lubes Vishal Sood said, “At Savsol, we constantly strive for continuous improvement and excellence in the automotive industry. This partnership with a Bollywood star of Sidharth Malhotra’s calibre reflects our intent to provide exceptional lubricant technology products to customers, and drive forward a new era of innovation and distinction in the automotive space.”

    On his appointment as brand ambassador, actor Sidharth Malhotra remarked, “I am delighted to partner with Savsol Lubricants and further its commitment to offering consumers a distinctive automotive driving experience. The collaboration with an innovative brand such as Savsol aligns with my pursuit of excellence, and I look forward to embarking on this journey together.”

    “We are thrilled to collaborate with Sidharth Malhotra at a time when we are launching an innovative range of Ester-formulated products called Savsol Ester5. His unmatched charm and dedication to excellence mirror Savsol’s commitment to delivering world-class lubricants that enhance vehicle performance. We look forward to this collaboration which has great synergies” said Savsol Lubricants VP – marketing Kamran Siddiqui.

    The partnership with the celebrated actor is a reflection of Savsol’s forward-thinking vision rooted in innovation and technology. With Sidharth Malhotra as its brand ambassador, Savsol aims to extend its reach to a broader audience, while consolidating its reputation as the preferred choice for cutting-edge lubricants and services.